The Profitability Standard
A short podcast series for making profitability a professional standard in real estate.
The Profitability Standard
Episode 1: The Standard We've Been Missing
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Real estate has a Code of Ethics, fair housing law, continuing education requirements, and disclosure mandates. What it does not have is a requirement that agents run a profitable business. Eighty-seven percent of agents leave the industry within five years — not because they violated any standard, but because they could not make the economics work. This episode makes the case that profitability is not a personal preference. It is a professional prerequisite — and the industry's failure to teach it is the root cause of most of the problems agents, brokers, and consumers experience.
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