Sound Money Made Simple with Christine Callesen

Gold and silver sound like something other people buy until you realize the real barrier is usually a myth: “I can’t afford it.” Joe Longo sits down with Christine Callesen of Be Real Assets to talk about building real value with the assets you already have, especially when money feels tight and stability is the goal. 

Christine shares how she helps everyday savers access precious metals through a simple, flexible approach to sound money, including fractional buying that can start as small as a dollar a day. We get into what makes gold and silver feel intimidating, why “God’s money” is more about steadiness than getting rich, and how a beginner can think about diversification without overcomplicating it. She also explains the practical details that make starting easier, like experimenting before committing and understanding how storage and membership work. 

What stands out most is Christine’s philosophy: no high-pressure sales, just clear guidance, empathy, and accountability. You’ll hear how she earns trust, who she serves, and even a bit about life outside the business, from interpreting to family time to her unexpectedly relaxing crocheting habit. 

If you’re curious about gold investing, silver investing, precious metals for beginners, or how sound money fits into a real-world budget, press play. Subscribe, share this with a friend who says “I can’t afford to save,” and leave a review with your biggest question about getting started.

Transcript

Welcome To Good Neighbor Podcast Live

SPEAKER_01 0:08

Joe Longo.

SPEAKER_02 0:12

What's up, everybody? Welcome back to the Good Neighbor Podcast Live. I'm Joe Longo. And are you in need of some knowledge on how to build real value with your current assets? Well, I have a treat for you today, my friends. Today I get to share our good neighbor, Christine Kallison of Be Real Assets. Christine, thank you so much for being here with us today. How are you doing?

SPEAKER_00 0:38

Um I'm great, Joe. Thank you so much for having me. I appreciate it.

What Be Real Assets Does

SPEAKER_02 0:43

I really appreciate you making the time to chat with us. And we're going to jump right into things. We're excited to learn all about Be Re Real. Could you tell us a little bit about Be Real and what your company does?

SPEAKER_00 0:57

Yeah, thank you for asking. You know, Be Real with Sounded because I really do feel that part of my mission in life is to just be real with people. And then I found out there's this great opportunity for me to be real with my assets. And that's where Be Real Assets change. And what I do is I partner with company Seven K Metals and Sound Money, and we actually give people value to access their golden, access gold and silver in a way that's simple, flexible, and actually doable, especially in today's economy when money's tight. Whether people want to do collectible coins or buying fractionally at a full ounce price, we have something for everybody. And it's really my passion to teach people about other asset class that we can invest in.

How Christine Found The Work

SPEAKER_02 1:41

That's wonderful. How did you get into this business?

SPEAKER_00 1:46

Well, you know, I am an interpreter by trade. So I have always loved communicating with people and I always want understanding new pieces of our community. And so one day I just happened to stumble across this through some friends of mine that I was interpreting for. And I really saw how people were struggling in today's world to just get by. And they saving money was not even an option. So when I stumbled onto gold and silver, I really found my niche and I found a way for me to help people remove those huge barriers that it just made sense. You know, really they call it God's money, and that's what it is. It's this is not about getting rich, this is just about being stable.

Myth: Gold Is Only For Rich

SPEAKER_02 2:29

Oh, that's beautiful. And it's such a great thing that we all need, right? Just can we be stable? And in this time that we're currently in, I'm wondering what are some of the myths or misconceptions maybe about the gold and silver industry?

SPEAKER_00 2:50

The biggest myth is I can't afford it. You know, people think of gold and silver as those are for the rich people, and really it's actually for everybody. You know, with the sound money um wallet that I work with, I buy fractional gold every single day. I buy a dollar, ten dollars, fifty dollars, a hundred dollars. It doesn't matter what your budget is, you can buy at the same piece and not at the same price point as if you were buying a full ounce. And that's industry um breaking, right? This doesn't happen in the industry. And the company that I work with, Found Money, who actually broke the mold and is allowing people to do that. So it's really for everyone, it's not just for the rich.

SPEAKER_02 3:31

Breed it really does seem very accessible for pardon the pun, the average Joe out there that wants to get in, because at the at the beginning, I insisted, well, I have to buy a whole block of gold. How would I do that?

Fractional Gold Buying Explained

SPEAKER_00 3:44

No. Yeah, you can actually buy a whole block of gold if you would like, or you could buy it, like I said, fractionally. So we have a wallet you would be able to access. And you know what? The great thing about this wallet and the company is that they have allowed people to get a free membership. So the first$500 that you buy$500 that you buy, you don't even have to pay storage fees. You can just actually play around and figure out what you like about it. And then once you get to the$500 price point, then you pay the one-time membership fee. It's it's amazing. It really is. It's changed my life.

Free Membership And Storage Details

SPEAKER_02 4:19

So we all know marketing as the part of every business. I'm wondering, how are you uh attracting customers? Who is that target customer? And how are you bringing them in to even just start educating them on this?

No Pressure Marketing And Trust

SPEAKER_00 4:34

You know, one thing I believe at Be Real Assets is that I am not a high pressure sales girl. I have never been that person that liked people pressuring me to buy anything. So what I do is I just fare. And I think by me just being new, people um come to me and they want me to tell them what I know. And that's the be real way, where I am constantly respectful. I'm empathetic to the flights of people every day, um, whether it be financial, whether it be family. Um, I'm authentic. I'm who I am. You're not gonna get anybody else. I hold myself accountable to my customers and by really guiding them through the process of buying gold and silver. And so I think by just being me, I attract customers and I don't do anything fancy.

SPEAKER_02 5:19

You know, Christine, you really do have a way about you in exactly what you said about just being real. And I'm curious, have you ever thought about being real behind a microphone and having a podcast and sharing your knowledge about this?

SPEAKER_00 5:35

You know, I absolutely have. Um I've thought about it, and I actually have uh someone I work with in the past who has encouraged me to really step out into that area. Um, but you know, I really don't have an avenue. So maybe you can help me with that.

SPEAKER_02 5:48

Hmm, interesting. Maybe we can. Maybe we can. Um, so with the gold and the silver, what do you do outside of gold and silver for fun? How what what is what's what what brings you joy, Christine?

Podcast Idea And Sharing Knowledge

SPEAKER_00 6:03

Okay, well, let me tell you. Um, what I really like to do is I love to work. I'm an interpreter and I love interpreting. Um, I love spending time with my family. And I really have found this movie where I love to crochet. I mean, who would have thought I would have picked up a habit like this? But it's now my new guilty poiser and I crochet all the time.

Family, Interpreting, And Crocheting

SPEAKER_02 6:25

Oh, it sounds very relaxing as well. If you if you can, could you tell our listeners one thing that you would want them to remember about you and be real assets?

One Thing To Remember

SPEAKER_00 6:39

With me and be real assets and my team, we are no pressure, right? I'm here to talk to you, get to know what you what you want, what I can give you, what I can share with you, and that's it. If you if you take my advice and you take my guidance, fantastic. If you don't, no harm, no foul. I'm just here to be a good neighbor to my community, to be a good neighbor to my world, and to share the value of God's money, gold and silver.

SPEAKER_02 7:06

Ah, that's wonderful. And can you tell our listeners where they can learn more about you and be real assets?

SPEAKER_00 7:13

Sure. You guys can send me an email at info at be realassets.com. Or you can also go and check out um our company, sound money. Sound dot money, excuse me, forward class be real assets, and you can learn all about the value of sound money and where your money is secure with gold and silver.

SPEAKER_02 7:36

That's great. Thank you so much. I appreciate you being on the show and sharing your knowledge and your wisdom with everyone. From everyone here at the Good Neighbor Podcast, we wish you all of the success moving forward.

SPEAKER_00 7:52

Thank you so much, Dale.

SPEAKER_01 7:55

Thank you for listening to the Good Neighbor Podcast. To nominate your favorite local businesses to be featured on the show. Go to DNP openp.com.com.