How Clint LaCour Built Louisiana’s #1 Independent Brokerage

Learn More  Here: https://matthewpearce.biz/

In this episode of The For Profit Podcast, Matthew Pierce sits down with Clint LaCour, Co-Founder and CEO of Rêve | Realtors, one of Louisiana’s leading independent real estate brokerages. Clint shares how his small-town upbringing, family work ethic, and early exposure to real estate shaped the way he thinks about business, leadership, and culture.

From getting his real estate license in 2006 to launching Rêve in 2018, Clint walks through the decision to leave the easier franchise path behind and build something independent, intentional, and agent-focused. He talks about the importance of collaboration, difficult business conversations, seeking expert help, and creating an environment where agents can grow.

This conversation is about more than real estate. It’s about building a company with values, making hard decisions, and defining profit as fulfillment, happiness, and impact.

Clint LaCour is listed as CEO and Partner of Rêve | Realtors, and Rêve’s own materials describe the company as built around relationships, integrity, collaboration, and agent support.

00:00 — Intro & mission of the podcast
01:15 — Meet Clint LaCour of Rêve Realtors
02:00 — Growing up around business and real estate
05:30 — The lesson Clint learned from his father
07:30 — Getting started in real estate
10:15 — The opportunity that led to Rêve
12:30 — Choosing independence over a franchise
16:00 — Building the brokerage with intention
22:00 — Leadership, culture, and agent success
29:30 — Advice, success, and what profit really means

Transcript

0:12

Hey guys, before we get started, I've got a quick favor to ask. I need you to like, subscribe, and share this podcast if you feel you're getting value from it. That's how we're going to get these conversations in front of more people. And just as important, if not more important, is your feedback. The good, the bad, the ugly. I want the critical information on how we can make this podcast better for you and deliver value every time. And if you know somebody in Louisiana who's doing big things in their field, industry, or business, please drop their name in the comments. We'd love to have the opportunity to bring them on the show. At the end of the day, this is all about the youth of Louisiana and putting local leaders in front of them and giving them something real to learn from. Now let's get it. What's up, everybody? It's your host for the For-Profit Podcast, Matthew Pierce. And I have the pleasure and honor of having my guest, Mr. Clint LaCour, the co-founder and CEO of Rev Realtors, the number one independent brokerage in Louisiana. Clint, why do you introduce yourself? Thanks, Matt. It's good to be here. Clint Lacour, one of the co-founders and CEO of Rev Realtors. Yeah. Primarily based out of New Orleans. We're out of New Orleans. We also have an office in Baton Rouge and Covington. We just hit about 195 agents between the offices. Excellent, excellent. So here today, we want to kind of talk about your journey to co-founder of the largest uh and number one brokerage in Louisiana. Um let's kind of dive into where you come from, Clint. Uh born and raised in Gonzales, Louisiana. Uh uh parents of two entrepreneurs basically. Is uh my dad was owned a furniture store in Gonzales. Um grew up in uh that that spirit of kind of the business world. Yeah, he also dabbled in development. So I think that's where I got my in into housing, is kind of interested into housing, is uh through his development. Um and he would flip houses here and there. But yeah, uh three siblings. I'm the youngest of four. Um I have a sister who's also entrepreneur, she has a boutique in Baton Rouge, Louisiana, called Luca. Yeah. Um it's very popular. Uh my brother is a photographer and he's kind of our in-house photographer. Yeah, he is. Uh he's great. He's a very talented uh individual, and um he does a great job. He knows how to make you feel comfortable. I remember when he came in to do our headshots last year. Uh quite the jokester, very uh unique sense of humor. Yes, very unique. Uh uh yeah, and then uh my oldest sister, she's she is just her. So definitely the entrepreneurial spirit running throughout the family with both of them um being entrepreneurs themselves. Uh what can you take me back? Did you have some early jobs working in the family business with your dad? So definitely that look like when did you first go to work for your family? Uh when I was six, I don't know. We're not gonna, we're not writing dad. I was always doing something, you know. It was always ever after school I'd go to the store, have to, you know, put me on on something. Or I would, you know, play around on the furniture, like in the mattress section, um, vacuumed a lot. That was kind of a way to keep it. The custodial role. Right. Uh as I got older, they used to put me in the warehouse with my brother. Uh we would definitely summers were working on deliveries and putting for lots of furniture together, um, that kind of thing, you know, the the odd jobs. Uh, but I always was interested in homes and I was more of like a tinker. So like I love to take appliances, take them apart, put them back together, um help my grandpa, you know, do repairs around the house, that kind of thing. So I was always interested in it. So it was kind of a natural evolution to get into real estate. Gotcha. And then my dad started developing houses. Um, he when I say developing, he probably did five a year, something like that. Or and he would also flip houses or keep them as rentals. So that's where it naturally evolved. That's kind of where the real estate came from. And uh me and Clint actually have a connection. Uh he came to high school in Donaldsonville, Louisiana. Once again, some more humble beginnings. Gonzalez, small town, Ascension Catholic, Ascension Catholic. Bulldogs. So bull the Bulldogs, yeah. Shout out, Ascension Catholic. Um, so you know, obviously you looked up to your dad. You know, I'm sure he was an extremely hard worker. He taught you and your siblings work ethic at a young age. Um, are there any influential people aside from your dad who stand out in your mind from your younger years, whether that was middle school, high school, and college? I'd say my parents in general, both of them worked and and gave their time to the community. Um they were very involved. My dad's very involved in rotary, my mom was very involved in city council, um uh city zoning board, all that. So she was so they were busy. So I I would I would go straight to the store after school, or you know, they won't they wouldn't be done until like 10 o'clock at night. So I was used to that, you know, spending 80 hours a week together. Goodness great. 80 hours a week as a as a middle school and high school or working. But um, I mean, no doubt that's the level of work ethic that it takes to found a company. So um, do you recall any things like uh maybe sayings or phrases or principles that your dad instilled in you guys, like something that just rings in your head all the time? Uh I mean, our main thing is just treat everybody fairly and uh with respect and uh be nice, be quiet is another one. Okay. Uh you know, so it is that kind of listen more than you talk. Exactly, listen more than you talk, you have two ears and one mouth is the way we would be told. But that was another probably because they wanted us to shut up. But um, you know, in real life and in business, it it it it's a great advice because you know, whenever you listen to what people say, you can understand what they're looking for, you know, what their um goals are in their business or in their um in work and in and life. So um, yeah, I like that. It definitely speaks to the ninja way that we we ascribe to at our company is um you know, asking those questions, being interested, not so much as interesting, not dominating a conversation, but really trying to understand the other side. Um, so let's talk about early years in real estate. When did you decide, hey, I'm probably not gonna take over this family business. I kind of want to do my own thing. Was there Yeah? So I always it was always my vision to take over the family business. Then my dad sat me down and went, took me to lunch and was like, you do not want to do this. And I was like, Oh shit. Okay, well, um what do I do now? You know, he was like, You just need to go to school and like find a job and do something else. But he's like, This is just it's too much hard work, you know, that it's lots of competition coming in. It was very um, you know, your local mom and pop furniture store just was fading um into the past. Box stores were coming in the commercials, yeah. Yeah, so like rooms to go, Ashley furniture store, those kind of places making it hard for the little guy to compete. Yeah, and if you didn't stay on top of like advertising and um you know email marketing, that kind of thing, you'd fall behind. And they just they weren't technical, they couldn't they didn't know how to do all that. So uh went to school for finance in at Southeastern, uh, decided I hated school, always hated school in general, but um it decided I wanted to move to New Orleans, uh, moved in with my aunt who lived in Old Mediterry and uh would went to Delgado for real estate school. Then Katrina hit, and so that kind of threw a wrench and everything. I moved back to Baton Rouge, uh, finished my licensing at uh Bob Brooks. Okay, here in town. That's where I got mine from. I did the online course, Bob Brooks. Yeah. I had to go in person because I'm a terrible student. So if I if I can pit pause or I don't know, do it just didn't work, but uh online. Uh then I interviewed a few places like Cobo Banker, um, Lattern Bloom, you know, the normal places met Caroline, okay who's who's our managing broker in a Baton Rouge also. Shout out Caroline, yeah. Which came full circle, which is kind of cool. But uh she we connected pretty instantly and then uh drank the Kool-Aid for 15 years until we decided it was time to uh open our own shop. Yeah. So 15 years of real estate in the Baton Rouge market, or had you moved back? I moved to I moved back to New Orleans in 2008. Okay. Um got my license. Mm-hmm. And then 2005, um, moved back to Baton Rouge, spent about two years uh practicing real estate in Baton Rouge and then moved to New Orleans. Okay. And so you kept those connections and found an office in the New Orleans area. Um so um I'm sure you you gained a ton of experience, mentorship. Is there anybody that comes to mind in your early days who was a big impact on your career? I mean Caroline was a big impact. I honestly she um she really took me under her wing. And uh, you know, she would she would give me leads, she would uh, you know, talk me through deals. She was a big help. Um also uh just committed to learning everything I possibly could. You know, whenever I'm I say I'm a bad student, but if I'm interested in it, I'm I'm committed. And um I laser focused to learn everything I possibly can if I have to, if I know my you know going back to ninja student mastery, exactly being um a go-to expert in your craft, your chosen field. So um that's definitely one thing that's carried into Rev, uh all of the training opportunities that you guys provide to us, uh, all the resources. Um how how did the vision in the in the dream of making rev a reality come about? Um, you know, was so it was really by it was almost it was it's because kind of by chance and by um we really took an opportunity that we saw in front of us and um decided to do something with it. So what happened was our I moved to the office in New Orleans. Uh they had about five owners. One of the owners had majority stake in the company. Uh I think three of the owners were agents, top performing agents in the office, and one was a bro the broker. Um he decided the majority owner decided he wanted his son to take over. Uh, but they didn't he had no experience. Didn't think that he could uh we didn't think he could do it. And uh so with the opposition he fired the managing broker and another agent who was very vocal about what was going on. Um and then after that about 80 agents left. Yeah, so big time leadership shakeup. The company was not the same that you had come to love and work for and honed your skills at. It was right. Time to make a change. So it was yeah, it's time to make a change. But you know, we spent about a year trying to decide on how to do this. Um I knew pretty much right away that this was a great opportunity to do this because they own the the the territory for Orleans Parish. So it wasn't like we're gonna open another. And then we you know we had the network and the relationships with these agents already, um, and they didn't want to, you know, stay in Metary because that's the like they went to the Metary office, which is owned by a different group. But uh so when we decided let's open up our own shop, we we explored you know Remax, Berkshire Hathaway. Um at first you tried to go the franchise route. Yeah. So somebody who had the playbook in place, the systems and processes, we'll just plug in our our guys and our work ethic, guys and girls. Right. Um, and we'll take this thing off. Exactly. Because it's you know, it would be it would be an easier process in our I was just about to say that could have been an easier route. So what made you decide uh to go the harder route, the the path less traveled? Uh there's a number of reasons. A lot of it was branding. We didn't we didn't align with the brand or leadership or you know, maybe the ownership group for that territory wasn't someone we got along with or respected. Um so we decided let's create our own. And the first thing we asked is like, you know, what do agents value in a brokerage and you know what do they need? What is what do they have the most problems with as far as like marketing or just like running their business? So we knew the culture that we had, we knew that we wanted to replicate that. And I want to pause you right there, you know, for our audience. The first thing he thought about when forming a company is what can I do to serve agents? What is valuable to them? How can we attract top talent? That that servant leadership. Um I'm sorry to cut you off, but I kind of wanted to that was a golden nugget. Uh yeah, I mean, really, it's that plus culture. I mean, really, that that's really what makes us thrive and I think keeps us motivated to keep moving forward is having the right people together. You know, I hate using the word collaborating, but because it's no, it's synergy, it's collaboration. Synergizing is a good good good word to use, but um favorite saying that I like it's uh if you want to go fast, go alone. If you want to go far, go together. And I really I I try to think about that in when I'm looking to work through deals and cooperate, right? To to make sure both sides are winning. Yeah. Um, you know, you can't be a bulldog and just run people over, whether that's in day-to-day transactions or business and longevity in that. Yeah. So you're right. Well, so like whenever we opened, we knew we wanted the collaboration and the the we wanted people that we liked and like to work with. So just on a personal level and then in a business situation. So that's what we set out to do is putting together this group of people who like working with each other, like each other just generally, um, and who want to support each other and help each other grow. And that's was our main objective. Um the other stuff, services, you know, that we provide to our agents is just necessary to be competitive, but it's also, you know, things that they're they look for. Yeah. Um But yeah, I mean, we just we really want knew it was about the people and about who we wanted to surround ourselves with. You know, I I come from a smaller brokerage, uh, which I'm very thankful for to have gotten my start in real estate. And uh one of his things was, you know, always doing the right thing, you know, carrying yourself with uh high character and integrity, um, helping the people that you serve, but it was lacking on the technology front. And that's definitely one thing that Rev is very forward thinking on is all of the technology and tools and resources that you guys provide to us, um, from the marketing studio to the uh CRM to um keeping contact with our clients. Uh absolutely, you know, digital marketing tools, the templates. Um just I I love it. It's thank you. I don't know who's doing it better. I you know, I interviewed with a few other companies and uh I didn't I didn't get the feel that I had when I come when I'd come to the uh main office in New Orleans that day with Caroline. So it's good to hear. Yeah, absolutely. Uh put a lot of work into that. Every agent and any top agent should be at Rev, in my opinion. Um but as long as you have the personality. Yeah, let's uh what were some of the struggles in those early days? Oh my gosh. I mean we're here today, you know. You guys have arrived, but it wasn't yeah. So I got my uh three I have three other partners, um, all were top producing agents in the market. Um we all got along, we're all friends. Uh Tracy had her own brokerage, so it's a smaller brokerage. She was she was the broker initially. Um then Joey got his broker's license, who is a sponsoring broker now. Um Ryan is also an agent, top performing agent still. Uh we got together, decided we're gonna do this, and decided to plan, and we would meet at Ryan's house twice a week, every week for a year, and really map everything out and work on like systems and how we do it how we do this. So I mean we went to consultants, we used a branding company out of LA to um to create the brand and the designs. So uh the biggest struggles, I mean, really, I wanted to move faster than everybody else wanted to move. Uh yeah, you were used to working 80 hours a week old. I mean, come on. Well, I was like, well, you know, it's like first to market is the winner, you know. And I we knew that there's other companies and other groups that were kind of working on the same thing. So uh that was a struggle. You know, there's one of the biggest struggles is uh dealing with relationships as far as business relationships, because whenever we form business relationships, we also form a personal relationship with these people. Uh so you know, having a relationship and then saying, Oh, this isn't working out, I need to go in a different direction. That was a struggle, not so much for me to do that, but uh to convince my partners that we needed to do that. So that was more of a struggle, but for the most part, we got along so well that we were able to open with like minimal arguments, yeah. So all on the same page. We even did a personality test to make sure that we were compatible in business. And we and the we even hired a a consultant on that, and he said he couldn't ask for a better match and better meeting of four partners. That's awesome. Um what do you think? Why do you think you're able to I guess I don't want to say cut ties, but like pivot or move on when, like you had mentioned, when a relationship wasn't working. Where do you think you get that from? Is that something you saw your father do? Is that just something that you worked out through relationships? Yeah, definitely. Like where did you get that skill? Because I've I sometimes have a hard time with that myself, and I think probably a lot of our listeners may come to that um you kind of turning point in their life. Well, I mean it's just I mean if you think about it, it's like just like any other relationship, you know, if it's not working out for you, if you're not, you know, if it's not mutually beneficial, because many times it's you if you feel like it's not beneficial to you, it's probably not b beneficial to them either. So it's just having that hard conversation. So any any of the business relationships that we had with the brokerage, we're still friends with those people and we're still respect them and you know hang out with them. It's just what you had going on at the time was not a fit, and you just it and a lot of times it was a people fit uh or you know, they just weren't uh organized enough to uh provide what we needed. Okay. So uh that was the biggest difficulty. What was uh what was some of the first wins, like the big wins that you guys had initially, like something that came together exactly as how you envisioned, and it seemed like it was just divine intervention. We our first location was on Jefferson Avenue. We had about a thousand square feet, it's right above the CC's. Um when I when we just opened the doors, we had about 26 agents come in, which is huge. Um there were a mix between you know top performing agents and you know mid-tier agents, um, which is really a godsend. Um otherwise, you know, I don't know that we would still be here. Um that was really the biggest initial win. Um because you know there's broker most brokerages independent-wise will take decades to put to even get to 30, 40, 50 agents. Um and we were able to do that. So you were pitching a dream and a mission that others believed in. And we cultivated it, you know, while we were building the company, and uh we could were cultivating those agents and we even had focus groups with agents to say, like, if we provided this, would this be something you're interested in? Um we even presented the brand to a group of agents and wanted to see their feedback, and it was all great. So we decided to you know move forward and open. But whenever we did, six agents went with me and my assistant, and then we uh started on board. So when was the official launch? October uh 2018. So October 2018. Um, and how long did it take to rise to the number one independent brokerage in Louisiana? Oh sh I would say I think it was probably 2020. We're actually we were second for a long time until uh Compass bought Ladder and Bloom because Ladder and Bloom was always you know number one. But now that Compass bought Ladder and Bloom, we're now the number one independent brokerage in Louisiana. Um but I would say it took us about uh about three years. Okay. Yeah. Yeah. And um we're at two almost two hundred agents. Now you said just shy. Are we in a one ninety's one ninety five? Okay. My goal was to get to two hundred by the end of twenty twenty five, but oh well close. I definitely think with uh this podcast and doing some marketing and and showing people what Rev has to offer, we're gonna get to that number uh sooner than you think. Yeah. Um so okay, so we talked about some of the big wins. Um what what does day in the life of the CEO for Rev look like for you? How do you spend your days? Because you also still produce real estate. I do still produce not nearly as much as I did previously. This is m really my main focus is running the company. Um wake up, get some breakfast. I go straight to the office every day. Um and I'll, you know. Any zen morning routines, anything you like to get a workout in? What um anything that you think aids to your success? I go to bed early, wake up early. Um, I don't really have much of a routine. It's something that I've always struggled with is you know, doing like meditation, all that. I always try to do it, but I was I don't know, I just struggle with it. I'm not one of those textbook CEOs where you have to go by it. Right. Getting an early start to the day. Definitely. Um workout about three times a week. You know, I should be doing a little bit more, but I'm pretty happy where I am physically. Yeah. Uh so I do work out with a trainer every uh three times a week in the afternoons. Okay. Uh yeah, so after work. And then um, you know. So meetings throughout the day. Oh yeah, leadership meetings, what yeah. So with vendors, are you constantly vendors is a yeah, a big part of it. Uh so meeting with agents, uh recruits, meeting with our brokers, um, you know, just setting goals, uh, meeting with our staff to make sure you know they're on track, they have everything they need to do, uh, everything they need to get their work done. And um, yeah, just managing the company in general. But uh also, you know, scoping out other locations where we can grow, what territories we can we have potential to grow in. Um one of my a couple of well, one of my goals this year is to merge with a couple of companies this year. So um working on identifying companies like that and uh just making our company more efficient. All right. So getting back to you talked a little bit about your uh kind of daily routine and things that your habits. Um I want to talk about how do you stay motivated and driven during difficult times? Like who are you leaning on? What are some of the things you go back to? Yeah, I I mean I I I think everyone struggles from time to time with uh motivation and uh why am I doing this? That comes up more than I'd like to admit. But uh, you know, whenever I go to a team meeting or you know, hear about an agent who won a new listing or hit their goals or exceeded them, that's what really motivates me. Is I feel like I'm you know helping people change their lives and and build a life for their family. Uh so that's that's really what I think pushes me. Um if I have a you know, if I'm struggling, I'll talk to my business partners or just a close friend about a mindset and then you know, suck it up and get back out there. Absolutely. And so, as you know, co-founder and CEO, a leader of the company, what what do you think is something unique about yourself that maybe sets you apart as a leader? Um I would say that I'm more of an introvert than an extrovert. Okay. Uh also I'm more tech savvy, I feel like, than most um that definitely shows in our company of how tech forward we are. I mean, speak about some of the tools that we have. I mean, you're gonna be better explaining it than me. Shoot. Uh so what our CRM is very AI uh driven. It's you know, they're very um uh uh progressive in their updates. Uh they're just using it and uh the having the the the tools of for as like the you know sending out mailers and emails and a combination of all of these things. Um, you know, it has a GPT connection where it will text our leads and cultivate them for us. Um you know, it doesn't do everything, but it it's definitely a huge assist in cultivating leads and and and converting them. Um our marketing platform is also uh you know integrated with AI, uh with photo editing, uh video editing, um uh designs. Yeah. Yeah. So um we've got some big partnerships with the leading RE, uh luxury portfolio international. Um so what that is is a a network that you must be um invited into. It's the it's a group of the top independent brokerages all over the world. Um it's about 550 companies, 70 um in 70 countries, and in order to qualify, you have to be the top 10% in your market um to you know be a part of it. Uh but what that does is gives us the reach of any other large large franchise or brand so that we can you know compete whenever we go to a listing appointment or you know, buyer broker um appointment. You know, I I also think about the community resources that we have on our you know, our work portal portal or intranet, whatever you want to call it, you work vivo, work vivo, um, just being able to put things out there for all hundred and ninety-five agents to see, and if they have a recommendation or if they've experienced that before, being able to lean on others, experience and knowledge is huge. Yeah, and you also get to see, you know, people our agents want to help each other, so you're able to see that in real time as far as you know, if someone posts, I know, I need a handyman to do something, or a plumber or it's like our own personal uh little social media within our company. There's so many different categories and of things that you can go into. Yeah. Um, just from uh, you know, vendors if you're needing to help a client uh with an update um to scene listings, yeah, it's just yeah, exactly. A lot of reach and a lot of collaboration. I know we say we stare away from it. It's really support. I mean, everybody supports each other, supporting one another. Yeah. Absolutely. Um what do you think the top three lessons that you've learned from building this business? Oh patience. Okay. Uh because you said you like to move fast. Yeah. You wanted to move faster than everyone else. Understanding, you know, what I can and can't do, and you know, reaching out to other consultants or um others that know better than I do, um, you know, being humble about have you ever read the book Who, not how? Because you're explaining that exactly. Yeah, it's just um not spending the time um when you're not an expert in something to figure out how to do it, but who can help me with this? Oh yeah. So you We're not in this alone. I mean, you understood the seeking out of experts um in areas uh to help grow the company. Yeah, definitely to this day. I mean, we use consultants from the very beginning and we continue to use them uh you know to stay on top of the market, stay ahead of the curve, understand what's else is what other brokerages are doing throughout the country so we can you know stay on that cutting edge. Yeah. What um what is something uh maybe a mindset or a lesson that you would want to go back and give your younger self, maybe to uh you know, expedite things or uh shoot. I mean, sometimes I regret not finishing college, but also other times I'm happy I didn't. So like I'm happy I'm not in in uh debt, you know, for going to uh get a degree I probably won't use. But um and that's big for our audience because a lot of them are coming through high school and and trying to figure out how they're gonna make their mark on the world. And um, I know my generation for sure was you know, you had to go and get a college degree, that's what was expected. Um, and there's all different paths to success. Um so you don't just have to fit into one mold. Um Yeah, I mean, as long as you have the work ethic, I always someone told me early on in my career you said you don't have to be smart, but you just have to work hard. Okay. So I took that to heart, actually. Um put the hours in, learned, I taught myself as much as I could. Um and that's it's really what what drove me. All right. What um let's talk about like how we how you measure success in your business today. Um is that sales volume? Is that the lives that you're impacting with your agents? How many Yeah? So I think sales volume is a easily, you know, it's a something I can I can I can measure that. Uh but whenever I walk through the office and I can feel the culture of the office, it's you know, it feels light, feels like you know, everyone's having a good time, everyone's busy and successful, that's a huge measurement personally. Yeah, it's not something we you know we write down on paper, it's so tangible, right? Yeah, it's those intangibles. Or like whenever we get together for a mixer, which we do quarterly, uh, you know, having that feel of like, you know, this is a family, not just momentum, right? Not just my coworkers. Yeah. Okay. What um what do you think is one of the hardest business decisions you've had to make recently? It could be recently or in the last years, um, just like something that you really struggled. Uh I mean, we did have a relationship with a vendor that you know I had to cut ties with and move on to another vendor. Um that was difficult because it probably took me over a year to to to do it. Um I knew it needed to happen, but um, you know, we were very close with the owner and uh we still are, but you know, it's just tough. Yeah, pivoting from those relationships like you had mentioned before. Um, so I want to kind of wrap things up. One thing um that I ask all of my guests, my the podcast is called for profit, but it doesn't necessarily have to mean like profit in the business sense, you know, excess money that's left over after all expenses. Um, but thinking about profit, what does that mean for you and your life or in your business um when it comes to people you serve? Profit, I mean happiness is probably the simplest answer. That would be my profit. Um, is you know, being fulfilled in my daily life is probably yeah, that would be my profit. I love it. I love it. Well, thank you, Clint, for coming here today. I'm sure this won't be the last time we talk. Yes. Uh excellent. I think that uh gave the audience an opportunity to look into Rev and you know who we are as a company and a brand. Absolutely. I appreciate your leadership. Excellent.