Art World Outsider
Join me as I navigate grad school at 50-something! Shifting tides in my career as an actor have nudged me to find out what else can be on the horizon for me. So, I am pursuing my Master's in Art Business at Sotheby's Institute of Art to find out.
I love galavanting through a museum, but when it comes to exploring an art gallery or the art fair, I have always felt like it was beyond me, or like I was an outsider. So, I decided to go study the business of the art world so I could find my way in.
I'll be sharing my experiences learning about the art world. This first season, I am going to explore and review my time in class and out of class studying for these classes: Research and Valuation, Art Finance, and Navigating the Art World.
Art World Outsider
Art School Grad School at 50-Something!
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I remember frantically calling a friend after giving my first in-class spur-the-moment case study analysis and having to present on it within 15 minutes on a subject that I was learning about, but I knew nothing about valuation, market research, and the trepidation and the fear and the stress that bubbled up and me feeling like a Looney Tunes cartoon. Um but I will say that after what is this? I think twelve weeks of coursework today when our professor said we're going to do a market analysis of we're going to do a case study of non-representational hashtag abstract art, and I'm going to assign you all an artist. I'm going to give you 15 minutes to do an assessment of their market value and the whole of who they are as an artist and their work. And I was like, okay, and go use the tools. And it was like doo doo doo. And was it easy for me? It was easier. Um and what I found was that I am getting more comfortable in my approach within the framework of the work that I'm learning. At the very beginning, I was concerned with not feeling as if my voice or perspective could be used in the work. And now I'm realizing that one of my classmates, right off the bat, their analysis starts with the quantitative. They can crunch the numbers and look at the market value of the work. Boom. And I listen and I'm like, hmm. Okay, I want to, I'd like to get there. And then another classmate who is skilled at looking at the larger scope and bringing in all these different factors. Um, and that classmate I know has a background in art. Um, and so everyone had their own artists to look at, and then we came to the class and we showed our work and how we went about our research. And I went, I was chosen first, I was assigned first, and then I went last. And for me, it was interesting to observe for myself because what I have experienced in the past is as other people are presenting, I start to question or doubt how I've approached it and what I'm going to offer the lens through which I did my research. However, I becoming more confident in my footing or how I am needing the work in the artists and following the thread of my eye. I mean, I am an actor on a daily. My job is to take the work of another artist or writer and translate it, interpret it, see its value, look at it in the look at it in the canon of their work. So, Latartia, you have the skill set that's transferable, and you have a really strong sensibility and a really good quality of analysis. And then I presented and I leaned in where what what I I cannot, I don't have anyone else's eyes, I don't have anyone else's mind, I don't have anyone else's sensibility. So I have to remind myself it's another lesson in your voice, your lens is meant to be used. And we're filtering through your lens, Latarsha. Yes, within the framework of the art market, research and valuation, but I'm making a connection with an artist and their work and their story. And maybe that's my way in. Maybe that's my way around the BS of the market and the the BS of feeling like an outsider to this art world. I showed up to this coursework, to this master's program, because I wanted to find my in. And I found a little more of my in today. So that's where we stand. Okay. And the artist that I was the artist that I was researching today is Helen Frekenthaler. And I was captivated. The color. And what's interesting is for me it's straddling the line of subjective, objective, and pulling back. And so that's where I stand, that's where I can find myself. I I need to work on the objective part more and the the straight quantitative analysis. But it's just, I think, because at the end of the day, my artistry lends me to having a response, the visceral experience. And it's not wrong because it just is. But to explore it and then see what's to explore to live with it and then to see what is beneath it, what is next, what comes up from it. And that's just my process at this point. So we'll see.