A história por trás da VMAX com Solange Menezes

No primeiro episódio do VMAX Talk, recebemos Solange Menezes, CEO da VMAX, para um bate-papo sobre a trajetória da empresa, os desafios enfrentados ao longo dos anos e a evolução do mercado de telecomunicações.

Em uma conversa leve e cheia de insights, Solange compartilha experiências, visão de mercado e fala sobre inovação, conectividade e o futuro do setor.

Transcript

SPEAKER_00 0:06

Olá pessoal, estamos aqui com o nosso primeiro podcast do nosso VMA Talk. É um podcast que nós vamos falar sobre gestão, tecnologia e histórias de pessoas que fazem acontecer. Eu sou Ednei Vecchiato, sou CEO da VMAX e estou aqui com o meu amigo Daniel Cortolo.

SPEAKER_01 0:22

Eu sou Daniel Curtolo, gestor comercial da VMAX. É um prazer imenso estar aqui nessa estreia. Começamos esse podcast com um assunto que a gente gostaria de ter tido há muito tempo: sobre a história da VMAX, quem somos, para você conhecer um pouquinho mais sobre a nossa empresa.

SPEAKER_00 0:41

E para o nosso primeiro episódio, nós estamos aqui com a fundadora CEO da VMAX, Solange Benes. Bem-vinda, Solange.

SPEAKER_02 0:49

Olá, Daniel. Olá, Ednei, muito obrigada. Sou a Solange, CEO da VMAX. E vamos embora - vamos para o nosso primeiro podcast. Vai ser muito sucesso.

SPEAKER_00 0:59

Solange, para a gente começar, conta pra nós a história da VMAX.

SPEAKER_02 1:04

Ah, a história da VMAX. É interessante. A história da VMAX surged from a necessity real to my source. On which it was in the area of empreended immobiliarium. And given this question of empreended mobiliariums, there was a necessity in the epoch of internet, of technology, that the market. And that was this necessity. So we were to learn the internet via radio, and when the market fell in 2.4, the Vermax entered in the market with 10 to 50 mega, imports. So the first pass, during the event, the Vermax also in quality, disruptive, in something, and this was a great difference. So the Avermax is exactly here. A Vermax exactly in this moment of quality, of disruption, and of attainment differential.

SPEAKER_01 2:24

And what was the moment, Solange, that you perceived that Avermax was a very good strategy.

SPEAKER_02 2:30

This moment we were with strategy. I remember that I went with my situation. Dentro, we had the great operators, just cabinet, technology, but cabin, the Tribe and Link. So we had a strategy to enter. So we were condominiums, the bars longer, the VMAC, the VMAX changes, the VMAX attending with quality, with link out. So, for example, we sent the city, the speed of the EFC, I remember the speed, I was entering my identity. The speed of the EFC entregava one, two megas in the city, and the VMAX entregava lá no condomínio, 10 megas, 5, 10 megas, this burgouring. And proportion very good, because the customs were more out. These equipment were 20 times more than the technology that we had in the Brazil in 2.4. And it would be certain, the people will pay for this, and when we're doing client one, client 100, client 2, got done certain.

SPEAKER_01 4:00

Let's see, what was the point that the decision that you did that you entered that? Tell us one other that not says. É importante destacar também, né, Songe, que 20 anos depois, a fama de lá de trás, que a Demax chega em qualquer lugar, ainda continua hoje.

SPEAKER_02 6:05

Continua, continua. É muito engraçado isso, porque tem muitos clientes que falam isso até hoje. E tem muitos clientes que liga para mim, pessoal, a pessoa de pôr lá em São Paulo, por exemplo. Não, a porta com a casa da Max atende, né? Toda telefonia eu te atendo, então com o IPBX eu te atendo. But a parte de fibra, the link, ele é mais regionalizado.

SPEAKER_00 6:26

Solange, falando produtos da VMAX, conta para nós quais são os produtos inmaxs.

SPEAKER_02 6:33

Falando in product or service, an information very important that I'm ressalty, the VMAX technology. Nós fazemos solutions of communication, of produtivity for our clients. So this is very important, because when we simply went to the internet, no, what I try with the question of internet, with IPBX, with telephone fixed, with telephone mobile for my client. It's principally pensando the time in the produtivity and the melhoria that this client has. And one of the items in the portfolio, it is the focused on quality, redundancy. So, for example, the internet. So we attended during Campinas, we went into Saint José, we have more. The Vermax nunca pensed in this. The Vermax resolve a door grandeur. Nossa, but the money follows this in the market, the difference is that we prove. Much conhece como bot, a VMAX colocou dentro, um atendimento inteligente, com a API that the API official da Meta, isso é bem importante that cita também, que é o que você está vendo, é um outro diferencial também no mercado. Anda center, então a VMAX também, nós temos a parceria com o myor data center of America Latina, entregamos data centers that have necessary of data center. Ou seja, você percebe que a VMAX is sempre a passage a front buscation in our portfolio as we can enter this to the clients.

SPEAKER_01 9:08

And it's important with a possibility to integrate all this.

SPEAKER_02 9:24

O nosso foco o tempo todo é fazer comunicação, produtividade para o nosso cliente, seja ele com corporativo, seja ali residencial.

SPEAKER_01 9:32

And dentro desse portfólio, né, Solange, a gente tem o IPBX que se destaca de uma forma impressionante. Some of 900 cities, seven status, what explica essa expansion that forte, Solange?

SPEAKER_02 9:46

Processes. A VEMAX tem alguns pilares indo, a gente tem processos também, allá in the part of gesture, but the evolution also, this connectivity, is very focused in process, quality. A gente don't spend, not sent out in a cadeira, but the market function. It is very interesting, because it was very complex, because we came. And technically, it was all simple to say. So the people were a license, but they don't interconnect. Why? Because we were the great operators that have this interconnection and take this thing. When the VMAX went, we imagine that we had an interconnection for city. One made, the technology made. But when the VMAX went, this was an interconnection, it was a novel. It was physical process. And when we went, the VMAX went in IP, in telephony. This process was the IPPX, desenvolved of VMAX, including for one of our sources, the Danilo, who has part of this city just a time. And this product was desenhed in the world, visualizing exactly the question of facility for the client.

SPEAKER_01 11:39

Stand in mais de 900 cities, the desaf to manage a quality of attention in support. Conta um pouquinho para a gente com isso acontece.

SPEAKER_02 11:52

Isso só acontece, Daniel, because nossos pilares são muito fortes. A gente, de novo, eu gosto de usar essa frase, a gente não espera. A questão de qualidade, when a gente trabalha com as grandes operadoras, ela é bem complexa. Você entra numa fila, você vai falar, atendimento nível 1, 24 horas, 48 horas depois você atende o nível 2, aí 72 horas depois o nível 3. And de repente você está atendendo um hospital. Como que você vai esperar isso in algo que não está na sua mão? So que a Bemate fazia? A Bemat ia sair a escala do terceiro. Comprar uma briga com Deus no mundo. A gente got the problem of falência deles, the equipes estruturador, most departamental sent equipe. O departamento ofinterconex sofreu um absurdo. And this process right then. A gentleman, at least, who estão com a gente também há muitos anos, o Reginaldo, o Luiz, a gente conseguia as reuniões lá dentro com diretores, anda reuniões semanais with eles. So, de novo, mas é assim que acontece, como todo mundo fala, a Vermax não fazia isso. So isso é um grande diferencial nosso de estar escalando. Eu sempre falo assim, escalar ele não é difícil. Escalar ele é fácil. But process, aí vocês perdem. Andala sem perder a nossa essência, a Vermax não perde a nossa essencia. What is a nossa essence? Quality. Foco na quality. I brinco aqui dentro, o teto está caindo. Nosso cliente tem que ser attendido, o foco é nele. Depois a gente briga aqui, vem onde foi o erro, but the client can't be attended. And this is perceived by the client, Daniel. Isso é bem percebido por allá ofensiones.

SPEAKER_01 13:46

Not for feedback, a gente tem um history of the time that they've conosco, the client feels conosco.

SPEAKER_02 13:53

The VMAX is one of the most LTVs of the region, the area of telecom that I convinced, our LTV is very out. Now, if I click, I'll make the day, I'm not going to follow any stories that we have. But the clients, our functionalities, perceived this. So a Solange are there old and farando. These are a decision, because they entend the importance of client for a gente.

SPEAKER_00 14:34

Solange, and in the cities that a VMAX attende, qual é o tipo de cliente que nós atendemos? Consumidor, empresa?

SPEAKER_02 14:43

A VMAX atende todos os cursinhos de cliente. And the B2C, who is the client residencial, nós temos o cliente B2B, which is a great force of VMAPs, a VMAPS is very connected for sinal atendiments, pequenics, media and grandes. And the market of government. So Brazil, not so in the region, as we are in various cases.

SPEAKER_00 15:16

Following the pilots of gesture, contact what are the pilars that we have in BMAX.

SPEAKER_02 15:24

Gestone, I'm still gestant. It's very forced the pilot of quality. I'm focused in detalhes. I am focused in starting to the equipe. So this is one of my pilots that are proximity with our equipe. DOS, I'm very focused on. So we have a BI that was involved for a gentleman. And this is much in the tomato of decisions happen that we have to do. So when we have projects, we need to make a strategy, we need to do a strategy, or the dates ajuding. I simply follow that our MAPS up. And the first pilot is culture. So our culture is more enraized, which is a culture of excellence, when we went to the question of quality, the collaborators enter this. I appreciate one of the courses that I think are actually studying, to school study. When we have one of the problems, we don't need to say, the gesture does it.

SPEAKER_00 18:28

And what is the feel of the CEO Solange?

SPEAKER_02 18:35

The more I'm tired.

SPEAKER_00 18:38

Pode citar os dois, não tem problema.

SPEAKER_02 18:41

The feel that the VEMAPs passed in this process of 20 years was exactly when we enter in the market of B2G, or the entrance of government. And we had a preocupation very great in the entrada, because this was the culture, clean, which we accredited. And then there was an opportunity in the state of Guinea Gerais, with the ocean, with the difficulty of the ocean. There are prefectures, principally, were for telephone. And we had some visitations in the region. And it was very easy to those of us, and when I went to him, it was very aggressive. But literal is this part of this question of courage. And I thought to him that there was an opportunity in Minus, but we would have a problem. But if it was happening, we could go for other license. And what was this? We had an interconnection, which I was afraid in the batch, we had a difficult time in the interconnection in Minna with completely structured. And those complaints. And my software, we'll come up with a briga, we'll make it what we did, and contact me. And in the episode I was chamada louca into the empresa, including in this episode. And then we participated with three or four licenses, we got those litigations, and we were entering. So in this process, when we started interconnections, as I said in the body, we never wanted to spare. And we were quite quiet a minute, until we see. We were all the people to get those unions to resolve. The resume was much better. We're a department consolidated. Participants of situations quite then now, not in the region, but the station of Minas, Paraná, other states, Saint Paul. There's an orgul for the people to tell that we are listening to the Secretary of Education of the State of St. Paul, and those schools of the State of St. Paul light to follow. Some seried, elogiated. There are elogios of municipalities who listen to them, oh what delicious, we might want to talk and things. I think this was the great desire that we had in these 20 years of VEMAGS.

SPEAKER_01 23:31

And the vision, Sonji, in these 20 years, of the most moved radically in the technology in telecom?

SPEAKER_02 23:44

Telecom was based on infrastructure. So infrastructure wanted. Até porque when we find infrastructure, they are basically at the same time. The great difference is really aligned with a great question of attainment. Confie no process. Confie in the process, the empresa is solid, nothing at the night to the day, that has a tent of maturation, but this works. And the solution in the year, I'm very inquiet. So if you had to drop a concept for a solar year ago, I would have said, Solange, confia no process.

SPEAKER_00 25:19

Solange, a gente bola. A regra is bem. Vamos lá? A gente vai ser bem, vai pegar a live, tá? Solange, tá vendo Max daqui a cinco anos.

SPEAKER_02 25:32

Referência. Ser uma referência no mercado.

SPEAKER_01 25:36

No nosso setor, qual tecnologia vai mais influenciar nos próximos three?

SPEAKER_02 25:41

Yeah. Inteligência artificial, um detalhe, voltada a atendimento e obviação.

SPEAKER_00 25:47

Gestão ou inovação?

SPEAKER_02 25:49

Gestão, certamente, porque gestão. Inovação sem gestão, ela não escala.

SPEAKER_00 25:56

Lucratividade ou qualidade?

SPEAKER_02 25:59

Qualidade.

SPEAKER_00 25:59

Legal.

SPEAKER_02 26:00

Primeiro ponto. Também, na mesma sequência. Lucratividade não acontece sem qualidade.

SPEAKER_00 26:06

Define pra gente a saudade.

SPEAKER_02 26:08

Inquieta. Exigente.

SPEAKER_00 26:12

Legal, sou Lange.

SPEAKER_02 26:13

Detalhes. Detalhista.

SPEAKER_00 26:15

Muito obrigado pela participação. Foi muito bom ter você aqui no nosso primeiro podcast. A gente agradece a sua presença.

SPEAKER_01 26:22

Muito obrigado, Sanjay, pela disponibilidade, pela abertura and generosidade para falar um pouco mais pra nós sobre a VMAX, deixar o pessoal conhecer um pouquinho mais sobre nós, nossa história, nesse primeiro podcast. Obrigado por participar no VMAX Talks with a gente.

SPEAKER_02 26:37

Eu que agradeço esse sonho sendo realizado a partir de hoje. Eu tenho certeza que nessa mesa aqui vão passar pessoas extremamente importantes para o nosso setor, para o nosso mercado, não só de telecomptes, but sempre with this focus of ser disruptivo, quality, nesse foco de gestão. Nada disso seria impossível, se a gente não trabalhar com uma equipe muito bem alinhada, muito bem comprometida junto com a gente. Então eu tenho certeza que esse podcast vai ser um sucesso.

SPEAKER_00 27:11

Você participou do VMAX Talk, episódio número 1, a história por trás da VMAX.

SPEAKER_01 27:17

Deixe seu like, compartilhe esse vídeo com quem precisa conhecer um pouco mais da VMAX, siga o nosso canal, nossas redes sociais, e não deixe de acompanhar os próximos episódios, a gente tem muita história para contar.

SPEAKER_00 27:29

VMAX.

SPEAKER_01 27:30

Ao Máximo.

SPEAKER_00 27:31

Obrigado, pessoal.