S1E4 - "What LinkedIn Mistakes Are You Making?" The Right Room Ep. 4 with Laura Barker

This episode of The Right Room features Laura Barker who is a LinkedIn Expert. We focus on the opportunities you might be missing by not utilizing all that you can with this great platform for business.Your biggest mistake with using LinkedIn is that you aren't using it!! This is not a "set it and forget it" thing - your LinkedIn profile should be dynamic, changing and make people stop and take a look!Laura Barker has the tips, hints, to-do's and more that will make your LinkedIn profile work for you to let the business world know you mean business! She offers courses and classes that will raise your knowledge about everything LinkedIn, from the text you right to the videos (yes! The videos...) you should be posting! Contact Laura Barker: linkedin.com/in/laurabarkerjd//facebook.com/barkerbusinesssolutionsinstagram.com/linkedinwithlaura/The Right Room Vodcast – "Life never stops teaching" and we should all be open to discovering more and harnessing the power of others' experience to help us grow, personally and in business. Join us each week for our newest vodcast; catch us "on the fly" wherever you find your podcasts, and subscribe to our channel to find out about releases, discounts, and upcoming special events, live and virtual!Visit our website at https://The-Right-Room.com

Transcript

SPEAKER_01 0:26

Welcome to the Right Room, where life never stops teaching.

SPEAKER_02 0:29

I'm Jane Parmel, and I'm Celeste Camps.

SPEAKER_01 0:33

And today we're going to be talking about LinkedIn. It's a great tool. Everybody should be using it. Everybody doesn't use it. Some people use it and don't use it well. And some people use it and use it really well and get a lot of business from it and get a lot of opportunities from it. And I don't know what your uh take is it on is on it, Celeste, but do you use it a lot? Do you do you um keep up with your profile? Do you update? Use it to teach people?

SPEAKER_02 1:08

No. Why not?

SPEAKER_01 1:10

No, I I you know you should be using that thing. You know that, right?

SPEAKER_02 1:16

I I know. I I did the profile, I put in all of my experience, I connected with people, I post, and I know that it's a tool that I should be utilizing better, but honestly, I'm at a loss. I I really don't know the ins and outs of it. I'm not sure exactly how to keep that engagement going for myself and for others because I do like to promote other people that are on my LinkedIn list and help give them a boost, but I am terrible at it.

SPEAKER_01 1:53

I I hear you. And let me tell you, I've I've perused, I've tried, I've gotten lost, um, thought I had a revelation and thought I knew how to do it. And then I found someone who helped me tremendously. And I have to tell you the honest truth. The way she goes about it, it gives you the direction, it gives you the um perfect tools to use, perfect things to do, perfect things to look for. And the best part of it is there's not a spot that she does not leave unturned. So it's everything's focused on what you do, who you're looking to get, and how to get them using the tools that LinkedIn gives us. So let me, without further ado, introduce our guest for today, the lovely, the wonderful, Miss Laura Barker. Laura, thank you.

SPEAKER_00 2:54

I so need you, Laura. I just knew. So many people that I meet tell me that exact same thing. I created a profile, I filled in the blanks, I I put in the real what I thought was the relevant material, I post, and nothing happens. So what's the point?

SPEAKER_01 3:19

So I I want to ask you my first question is of all the things in the world you could have gone into, I'm sure that you didn't start off with LinkedIn. Can you tell us a little bit about yourself and and your background and how you came to be one of LinkedIn's best experts?

SPEAKER_00 3:37

Oh, thank you for that. No, I did not, as a little girl, sit around thinking, you know, I want to be a LinkedIn trainer and expert when I grew up, that's for sure. The way that happened, the way life happens, is need arises. So I had several businesses that I was uh involved in uh this is eight to ten years ago, and LinkedIn training was not one of them. Marketing, though, is a element of every business. I needed to expand my reach. I wanted to expand my client base beyond my backyard, and I quickly realized that LinkedIn was the place to do that. It is the only platform that is dedicated to business. No other.

SPEAKER_02 4:34

What business were you in?

SPEAKER_00 4:36

I'm sorry? What business were you in? Oh, so I I had two uh a voluntary benefits business. So I brought benefits to employees at companies uh through their employers, you know. And then I also and I still have that business, by the way. I still run it. I also have another business that is a hair accessory company, which I also still have and run, and we are internationally successful. I am uh happy to report. And so I had, but but the reason I turned to LinkedIn primarily was for the insurance, the benefits part. The hair accessory company being a product is very well suited for other platforms, like Instagram, for example, or right? So that was where we spent a lot of that company's efforts. But for my benefits business, I really wanted, like I said, to expand my reach. I wanted to work with more insurance brokers and work with them to partner. So I just had a lot of goals. And I live in Knoxville, Tennessee, which is sort of small. So just wanted to expand and went to LinkedIn and realized right off the bat that it was something different than the other social media, and realized that it was not user-friendly.

SPEAKER_03 6:07

Not at all.

SPEAKER_00 6:09

No argument here, no argument, yeah. It's not.

SPEAKER_01 6:13

Do you think that that's because it's primarily a business-to-business type setup? Um, as opposed to you know, Facebook and link and Instagram and those things that are most geared to the consumer.

SPEAKER_00 6:27

I think that it is partly because of the fact that since it is a business-dedicated platform, it's so different from what people are used to. On all of the others are similar, right? Facebook and Instagram, even TikTok and even YouTube, Pinterest, they're all kind of similar, they're social at their core. The etiquette that's appropriate on those platforms is not appropriate on LinkedIn. People come from those platforms, come to LinkedIn and think it's the same thing. It's not, but it looks the same because it's got a feed, right? You post, you've got a page. It feels and looks sort of the same. But boy, your strategies are not gonna work across this.

SPEAKER_01 7:21

That would you know, I I was saying to Celeste before, the thing that I find funny is when I'm dealing with my business is business to business. So um, in the in the B2B world, you kind of want to take advantage of all the things that you can. And and like you said, marketing is a is a part of everything. So I always find it funny when somebody says, I'm in business, I'm looking to, you know, contact more business or connect with more businesses, then you go on LinkedIn and they're either not on at all, or their LinkedIn profile looks like a five-year-old did it. Um or you know, it's just like you said, they treat it like it's an extension of Facebook. Um again, not to say that Facebook is not a good platform, but for business to business, it doesn't work as well. So are there are there certain things that you find as a person that that does training and and does classes? Do you find that people make the same mistakes over and over? I know you know about the the hidden stuff too, that you can really ramp up your game, but like the be the basic stuff, are do you see a lot of that that people are screwing up?

SPEAKER_00 8:36

Yeah, just tell me what I'm doing wrong. I doubt you're gonna make, I doubt you're making the mistakes that I will highlight.

SPEAKER_01 8:43

Let's use Celeste as an example. Let's pull it up.

SPEAKER_00 8:46

I'm not gonna look at your profile and pick it apart on live uh podcast.

SPEAKER_01 8:50

Live feed, yeah.

SPEAKER_00 8:52

Yeah. So the one of the biggest mistakes that I see happen so frequently is the headshot. And not understanding that what is expected is a professional picture, where about 80% of the headshot is your face with you smiling, and the rest of it is a background that is not cluttered, distracting in any way. I see everything from their wedding photo to the beach trip picture to who knows what. I've seen some crazy stuff, and then I also see people who just haven't bothered to even put one up. That's the worst, of course. At least a wedding photo is at least a photo. True, be that as it may. So that is probably the number one mistake I see with new people to the platform. Another thing, though, that is so misunderstood, I think, is the banner picture that's right behind the headshot. You know, that big picture that should be telling people about your business and how you help solve problems, whatever those problems are. I see everything from inappropriate pictures, and I don't mean tacky, but just not relevant. Just a picture somebody likes, so they put it up there. I see people who clearly don't know how to use Canva, for example, to create a graphic that would be helpful to their business. I see that people don't understand that that banner picture, number one, is free real estate, it is free advertising, it is not meant to be a one and done. And this goes actually for the whole profile. People think, like you kind of described, it I did it. I'm done. No, you're not. Yeah, a lot of your profile will remain uh constant, like your experience is your experience. You worked where you worked, right? That being said, though, there is a way to maximize the impact of that section so that all of your experience is speaking toward and explaining why you do what you do today, rather than just, you know, I was project manager at this company. It's important.

SPEAKER_02 11:42

No, that makes sense. Yeah. No, that's very, very important. Yes.

SPEAKER_00 11:47

The banner picture is the same way. We want to keep it fresh and updated. It can be used to announce events, podcasts, shows, courses, philosophies, whatever is appropriate that's going on, but you do want to keep it fresh because that's what will draw people to your profile is when they see uh a picture that is appealing and intriguing.

SPEAKER_01 12:12

So I I I just out of curiosity, so what you're saying is it's it's a dynamic thing, even with the algorithms that LinkedIn uses, changing changing things up doesn't necessarily make it worse for you. Because I know with some with some platforms, if you change things too much, they're re-indexing and re-reanalyzing. With LinkedIn, it's actually better. Yes, it is better.

SPEAKER_00 12:42

And I will express my ignorance about the algorithms of the other platforms. I know nothing.

unknown 12:48

Okay.

SPEAKER_00 12:49

So let's just leave that there. Okay. I can tell you though that with LinkedIn, if you they expect you to be changing things up. Business is dynamic, it is not a one and done. You don't open a store, a brick and mortar store, set the shelves up, and then just do nothing. You rotate your inventory, you bring in new stuff, you have specials, you do all kinds of things. You you do outreach, you stand outside in front of your doors of your store and shake hands. There's a whole dynamic there. And that's really what LinkedIn is about: is this dynamic of interaction and how you can attract people to your storefront, your LinkedIn profile, andor your company page. That's a whole nother conversation, but it's not meant to be static, and that's that's a big mistake I see people make. They think it's one and done, and why isn't anything happening? Well, it's not happening because you're not doing anything, simply put.

SPEAKER_02 14:06

Okay, well, now if you are going in and you're changing things up and you're, like you said, keeping it fresh, which is something I am when we finish, I'm gonna go do. Um, but after that, what how do you see what are the mistakes people are doing in terms of not engaging enough or not putting enough pertinent information in their posts? I guess I mean I want to speak to the post itself, I guess.

SPEAKER_00 14:37

Yes, I'm so glad that you brought that up because I could not have a conversation about LinkedIn without saying this. You are not selling on the platform, so just stop it. Stop pitching, don't do it. Sales are made in one-on-one conversations or many-to-one, maybe, but group, you know, uh a different setting. They're not made from a post on LinkedIn. A post on LinkedIn is not an advertisement for your services. What I say to people about posting is it is all about adding value, first and foremost. If you show up, whether it's every day, twice a week, once a week, once a month, but if you show up consistently adding value without asking for anything, you are establishing yourself as the expert. You're establishing your credibility as somebody who's not just out for the sale and nobody wants to be sold to. I think we can all agree, right? And we also know that today's buyers are savvy, they do 80% of their buyer's journey online on their own before they ever even decide and narrow down who they're willing to talk to. So posting is about establishing your authority, your expertise, your credibility, all by adding value. Now, occasionally, it's certainly okay to put up a post saying, hey, just if you're interested, I've got a masterclass coming up on this topic. But that should not be the bulk of your material that you're putting up there. I like to post, I I've started posting uh what's known as carousels lately.

SPEAKER_02 16:51

I've never heard of that. So I really I've no what is a carousel?

SPEAKER_00 16:57

It it's really a short slide presentation that you can flip through right there on the platform. So I it's in my it's a part of a post. I I put up my post and I talk about a topic, and then there's this carousel or document that's been uploaded with it, like much like you would upload an image. And in that document, there are, you know, 10 to 30 pictures, if you will, that walk you through some educational process or tips for using LinkedIn. That's what my carousels are about. People love these because they're quick, they're easy to digest, and they're useful. So I've really taken to using that as my primary format lately, and I'm getting a lot of good response from it. But you don't have to do that. That's definitely more work involved than just putting a post up. And it's perfectly okay to put a post up without a picture. Oh my gosh, right?

unknown 18:11

We'll do that.

SPEAKER_02 18:12

They try to do that's really interesting. I I never, yeah, I never thought. I mean, I'll put up posts about, like for instance, leadership skills and go through a few main points about it, but I didn't I didn't, it didn't occur to me to add make it like a small slide deck of of images to go with the points.

SPEAKER_00 18:37

Absolutely.

SPEAKER_02 18:38

That's a great tip.

SPEAKER_00 18:40

Okay. Yeah, and check out my if you go to my profile and it's LauraBarker JD, is my LinkedIn uh URL, then look at my activity. You will see exactly what I'm talking about because I'm not, it'll show all my activity right there, and you'll see those carousels. You can just pop one open and kind of see what I'm talking about, as well as get some helpful tips. That's great. Thank you. Yeah.

SPEAKER_01 19:04

Now I I have to tell you something, aside from this interview. When I took your class and you said about the carousel, I sat there in the cohort one day, you mentioned it again, and I was like, gotta do that. And that analysis paralysis sets in. And as soon as I heard something different, carousel. I froze. I said, I don't know. Now the way you explained it just now, oh, it's like a mini slide deck. Yeah. Holy crap. You've just covered that sound ready to go. Yeah, now I'm now I'm like, wow, when this interview's over, I guess what I'm doing. I'm gonna figure out what I was gonna post and I'm gonna make it as a carousel. Question would be then, um, in your opinion, or I don't know if it's relevant in in the LinkedIn world, like if if they if they care about this, but is it that carousels are more um engaging? Is it is it that they're noticed more? What is what's the benefit of doing it?

SPEAKER_00 20:08

Yes, yes, and yes.

SPEAKER_01 20:10

Okay.

SPEAKER_00 20:12

They are people will engage with a carousel, they're more likely to engage with a carousel because they are eye-catching. The trend with the carousels is to provide useful, actionable information, regardless of what your industry or business is. You will find a ton of them on chat GPT right now, right? You want to know how to do chat GPT. There are so many carousels out there, try not to get lost, right? But they're all really good. That the the quality of what's being put out these days in terms of education on LinkedIn is just phenomenal. Whatever you want to learn about, whether it is how to write better copy, whether it is how to use Chat GPT or how to present better, how to put on an event, it's all there. It is all there. Every at how to have the an email campaign that's successful. You know, what constitutes a successful email campaign and campaign and why? It is all there. For business owners, LinkedIn has a lot of value, not just in growing your business, but in educating the business owner to better and better practices. And they facilitate that by having the follow buttons, the newsletter subscription options, the uh the little bell you can ring to get notified of a particular person's uh posts and things like that. So there are all kinds of ways that LinkedIn is trying to make that education more. accessible to its uh users.

SPEAKER_02 22:04

That's great. I it's funny because I realize that I look at the people that I follow and see what they post, but I don't think it occurred to me that I could use that as just as a search engine in a way. Oh yes.

SPEAKER_00 22:20

So it is a search engine. Yeah. I'm so glad you used that word. It LinkedIn is one big search engine.

SPEAKER_02 22:28

And again I don't think I utilize that in that way at all.

SPEAKER_00 22:32

So SEO matters when you're putting your profile together you want to use relevant keywords for your industry. It gets indexed on LinkedIn.

SPEAKER_01 22:43

It also should you be using I'm sorry should you be using those keywords in your in your profile or just relying on the ones that they say I what does it say the uh no no you talks about no no no you need to be using them in your profile not just the talks about part.

SPEAKER_00 23:01

Right. Yeah it's it's how you get indexed it's how you'll get found more in searches. So people go on LinkedIn searching for somebody who does website design or whatever. They'll just put keywords in well LinkedIn has 900 million users. How is it going to select who it shows to them right so if you aren't if your profile's not optimized both for SEO but also for within LinkedIn's parameters and what it looks like looks at to select those search results then you're gonna be left out so there are ways to maximize how many search results your name shows up in when people are looking for what you do I have a lot of work to do.

SPEAKER_02 24:01

Here's the good news yeah you probably do I won't lie you probably do but the good news is that you can spend the time to get up to speed and then once you're up to speed it's so much easier to maintain you've done the hard work now it's just updating and posting and you can schedule now directly from within LinkedIn so you can write your posts for the next week you can write them all right there in LinkedIn and schedule them accordingly done in one sitting I didn't not know that there's a lot not to know right so um I had a question for you in terms of what you would say to somebody just starting out that doesn't have maybe a great focus on their ideal customer and all of that is that something that they should get together they should really have their their potential marketing design done before they start reaching out on their on their or curating their weekly LinkedIn profile that's what should be the homework yeah the homework is definitely to know your ideal client and I know you know this because you and I have talked about it quite a bit it's dialing in on your ideal client when you really are dialed in when you know who they are when you know where they hang out what they're what gives them a headache at night you know during the day and keeps them up at night when you know those things then you can weave that information into your profile so that when they look at your profile if you've done it well they're gonna look at it and say oh my gosh where have you been all my life help me that's it and as Jane knows you know I get messages in my inbox saying just that help me I I see that you do this I like your approach let's talk I I think she could charge a million dollars a customer and just curate their profile for them I don't know about that but thank you for that was very kind of you to say but it's it is really important you have to know that ideal client because what's the point otherwise right what what are you there for although there are a lot of reasons to be on LinkedIn and it's not always about getting a new client sometimes it's about uh wanting to get speaking events speaking opportunities so that may be your focus sometimes it's just about building brand recognition not so much about the new client per se right but brand recognition it's all goes to that all goes to getting clients of course we're we're doing the speaking engagements we're you know to either maybe we're promoting a book maybe we're uh looking to expand our reach by speaking one to many as opposed to one to one uh so there are a lot of reasons and another reason people are on LinkedIn is to get uh viewed as thought of as that thought leader in that industry in that space and that gives them a unique opportunity to do just that do you find um one industry that that fares better or industries that fare better on LinkedIn than others or is it just a a really big mix it's a really big mix I I would say that just like I was talking about with my hair accessory company right we don't try to sell headbands on LinkedIn it's not the place to do that right however that's not to say that it's not the place for that company to try to get wholesale accounts right and reach out to a different type of um business relationship but every 900 million users worldwide I promise you your people are there I guarantee it it's a matter of understanding how to find them how to reach out to them and get to the one-to-one or one-to-many sales call yeah yeah it may it makes a lot of sense and I think again oh the idea of utilizing LinkedIn properly I think would help so many people with their business with like you said even if yeah you sell uh hair accessories but like you said what if there's other markets out there that you haven't considered and somebody sees you sees the product and connects with you that way I mean I understand why you said there's different platforms for different businesses but at the end of the day business is business that's right and and how you are presenting it you you're not doing uh so much as uh of a headband show as like you would on like you said doing TikTok or Instagram but just the idea of the business itself what it has done in terms of sales and who you sell to that somebody can pick up on and say you know I but I have a market for that.

SPEAKER_00 29:46

And who we sell through right yes right I did put up a post on LinkedIn a little while ago about my partner and I our hair company is called Zazzy Bands with a Z like Zebra. And years ago when we first started the company shark tank auditions came through town and we decided we would try to audition even though we knew we weren't ready. Like we did not want to get selected right we'd be eaten alive.

SPEAKER_01 30:16

We didn't have numbers we only had prototypes we just wanted the experience right but it was a lot of fun so I decided to post about that experience you know and it got a lot of uh of attention it was a a different look at some of the things that I do uh I think it probably let people see a different side of me which is always a good thing I'm not just LinkedIn training although really that's my that's where I live luckily I I'm not involved in the day-to-day operations of Zazzy bands anymore um which is a which is fine because I really love what I'm doing but but you make a great point you know really whatever your business is there is some group of people on LinkedIn with whom you have an avenue of working with right it there's a lot of different ways to grow a business a lot of different connections referral partners um joint ventures that can come about by by having a good solid list of connections on LinkedIn and a good solid network on LinkedIn so would you say that that even somebody that is like doing work on on Etsy let's say um and says you know LinkedIn is business it's really business for me but when you the way you just explained it is your ideal customer might be in very different areas the retail the retail facet the wholesale facet which thing which I think maybe some people that like are creatives and and do things like on Etsy and other other platforms like that don't even think about having a company presence on LinkedIn um maybe that's uh uh an avenue that an alternative revenue stream could come in from they don't even realize so I guess you know what you're saying it's just important all the way across the board.

SPEAKER_00 32:28

I think so and I would also not be surprised to learn that a lot of the folks on Etsy for example have other business interests they either have a a job that they work at that may need that may be able to benefit from their presence on LinkedIn and if their company can benefit from their presence on LinkedIn that means they will benefit from it.

SPEAKER_02 32:56

That's a very good point. Again I think that this platform is probably underutilized by so many of us and this has been very eye-opening just to understand all of the different facets of LinkedIn that I honestly I didn't understand or or realize that and I know that there was a value in it but to tap into that to make it work for me that you've you've really enlightened me so much. Thank you I really appreciate this I realize I have I have a lot of homework now but it's but it gives me a direction but that's the thing I think a lot of it was I just felt lost with it.

SPEAKER_00 33:39

Absolutely and you know I I created on LinkedIn also I created a newsletter that I put out once a week so that people can subscribe to that and just get weekly reinforcement re weekly strategies that they can put to use that week that will help improve their overall presence you know so it's it's and then of course the carousels and the posting I mean for me it is all about getting people to understand what's possible with LinkedIn because the sky's the limit.

SPEAKER_02 34:16

Right true so so a baby a baby LinkedIn error um we we won't point at who it might be but anyway uh so you were pointing at me just now on my I know I'm sorry the way the the way the cameras are I'll point every which way so but I uh from what I'm understanding from what you said everything you the the two biggest three biggest things are make sure that you're up on it to begin with um make sure that your uh picture is professional make sure you're not wasting the background and make sure you're using those keywords and that could be a good stepping stone to further growth right absolutely absolutely it takes time to build that great connection network the nice thing is that nothing's ever written in stone so you can always change things we're always tweaking you know NASA tweaks what every like millionth of a second when they're getting you know the JW telescope out to the million mile mark right it took constant tweaking we don't have to be that good thank thankfully but we do have to tweak we got to pay attention so LinkedIn gives us analytics to help us how cool is that right and it can do a lot of looked in the analytics either I've not blessed I yeah well just check out my newsletters it'll get you up to speak I'm definitely going yeah are you kidding I'm I'm going to be a follower and a subscriber everything uh but I do have one more question sure are you at all concerned about who reaches out to connect with you no uh you you so you is somebody requesting no I'm just curious I mean because I I'll have somebody going I want to talk to you about crypto and I'm like I have no interest in crypto yeah so here's the thing once your profile is optimized those go down somewhat when it's very clear what you do you get you'll still get those okay you'll still get the the pitch right off the bat I just ignore them I'm not gonna connect with somebody that pitches me right off the bat just not gonna do it not interested okay can I give you one of the biggest hints that Laura gave me when somebody wants to connect with you ask them why ask them why what what did you see in my profile that wants that has this urge in you to connect with me what are you looking for what can I help you with and I'll be honest with you since you told me that um you'd be surprised how the interaction changes like oh you're not just saying accept accept accept to get your numbers up you're actually taking the moment to stop and say oh wait a minute this is a real real person she really wants to connect uh I you know and they're either going to say I saw this in your profile this is why I want to connect or they're not going they're gonna ghost you or they're gonna go away that's right they're gonna disappear it works it's great that's again that's another great tip yeah it's really good yeah very interesting definitely and you know this is why I created you may have heard Jane mention something called the cohort this is why I created this community a membership community of ongoing support for people who want to get serious about getting business from LinkedIn I can train you all day long on a system you can go take it try to implement it and here's what's gonna happen you're gonna get stuck you're gonna hit a road bump and you might just give up and say well this just isn't working for me I wanted to make sure that I could support people through those road bumps through those challenges and to continue to grow so that you know you go from A to B.

SPEAKER_00 38:36

Well now let's get you to C and then the next level and then the next you know while we're managing those road bumps which are going to happen. They are going to happen you're gonna get confused you're gonna get lost again and and I I've kind of been uh given the moniker and taken it on uh your LinkedIn GPS so you don't get lost out there in LinkedIn land right I like that let's stay on track that's great let's read you know how your uh gps will reroute you right if you go the wrong way her new tagline is I won't lead you into a lake I haven't used that but I think I'll have to use that that is my new tagline is no lakes I promise no lakes I promise really that's really funny yeah that just happened yes but it's good it's all good and and as you can see I kind of screwed up my days and my schedules because I'm part of the cohort but I have not been able to I've I need to be wrapped on the knuckles because I haven't taken advantage of the the time and effort to put into it to make it really gel my numbers off my my SSI is off and that's no that's not social security income folks that is your social selling index on LinkedIn um if you really want to geek out learn what that is and um then then you then you become all obsessed with that number too become obsessed with it it's just a tool it's just a tool it just keeps us on track and it lets us know where our activity is maybe dropping off some you know should we be posting more should we be reaching out more should we be writing articles more to have the best impact on on LinkedIn so and Jane you you've done a great job actually your your um banner looks great your headshot looks great you're keep changing it I'll work on I'll land on one right absolutely so you it's not like you're not doing anything you're that you know that but that's just it we all have to go at our own pace.

SPEAKER_01 40:38

Right. Yeah and you know you know one thing that I find funny um with LinkedIn is is you know again these numbers and different things and and I I think people just become they let themselves get intimidated by it because like you said it's it's kind of like but it's not and I think that you know when you have things like like the SSI number that you can look at or you're watching what other people are doing um I know it's very disheartening to put up a a post and it's on any platform um you put up a post and nobody sees it or nobody reacts to it. It's gonna happen. I it you know you do a live event and nobody does. Get a tougher skin you know just understand that some people are gonna see it some people are not um and the people that need to see you will see you in due time. But there are other ways to get to get your point out and and get your um profile seen in a better way Laura can definitely uh guide you that way she's the the GPS guru as far as I'm concerned um she's really got that going um and and the fact that she answers the questions that's even key that is because most people don't even answer those things you know so that's to me the most important thing you know we do our office hours once a month uh as Jane knows and that's probably one of my most favorite things to do because that's where I get to help people over those humps and and just we just dive in we just get it done figure it out you know what's what's the missing link here let's fix this and it's probably great for for when you're teaching further on because you're already hitting those points that people are hurting on.

SPEAKER_02 42:22

So absolutely you know yeah to win for sure that's great maybe for as a Christmas gift early like summer Christmas I'll gift the GPS to Celeste she can take it that'd be great I will tell you I am the only person that can still get lost using a GPS that's just my superpowers but I can I will be the person that drives into a lake I do we have a different system just for people like you so don't okay it's okay you don't have to actually use the GPS so I'm the kind of person that can't get home in my own city without GPS okay so but hey but here's the the best part though of what I like about Jane and my podcast is that we don't let our our guests come on only one time because LinkedIn in itself is a huge and overwhelming topic and we appreciate that you kept it to just what are some of the simple basic mistakes and this is a great way for our audience to get to know you and to know what you do and who you are but know that we are going to have you come back on. Yes and we will pick another aspect of LinkedIn for our audience but in the meantime they will now know who you are we will have all of your information on how they can contact you this way we can further the conversation One and be able to really flush all of this out because I know for me, I you have definitely have my attention.

SPEAKER_00 44:07

Fantastic. And I would be honored to come back and share some more about any area of LinkedIn y'all want to learn about.

SPEAKER_02 44:14

Oh, yes. Yes.

SPEAKER_01 44:16

That'd be great. Listen, I I think that um, you know, it's a it's a relaxed style that we do. So it's just um, you know, I don't I don't want you to think that we're trying to, you know, get the course for nothing kind of the deal and and just, you know, um, but we want to make sure that people have just enough from you to um what's the saying? Keep them wanting more.

SPEAKER_00 44:40

So you know what? Let me just can I just talk on that for one second? Sure, go right ahead. One, I'll tell you, my philosophy about like giving away information, don't give away too much. No, I don't believe you can give away too much. I could I could get I could tell you I could come on every week and tell you every secret that I know, just week after week after week. Would you be able to pull it all together on your own? Probably not. Would you want to pull it all together on your own? Probably not. So the more I can give you, if you could the little bit you can take from it, that makes me happy. And then if I can be of service, or if you want to take it to the next level, I just will hope that you would think of me, right? So I believe that if you're gonna give and you think you you just give it like, oh, I shouldn't give any more, give some more. Keep giving. You cannot go wrong in that with that, is my philosophy, anyway. So I agree.

SPEAKER_01 45:38

I I just just one more thing because I can't shut up, you know me. Um uh I was on a uh speech, uh uh actually a class course, I don't even know, a webinar, seminar. It was a long day, and it was as you can tell, sales and marketing bootcamp with the women's prosperity network. And I was I was honored enough to be able to share uh a stage with Laura um at the this last sales and marketing boot camp, and she gave so much information, and I tried to, you know, I'm a little bit more, you know, cue card heavy um and having to do mine because I'm not as good as Laura is yet.

SPEAKER_00 46:18

You were every bit as good. You were fantastic. Oh my gosh, I learned so much.

SPEAKER_01 46:23

But do you know I got in trouble for that? Because when I was telling somebody, I was telling another person that I I was working with um on some other practices that we're doing. Um, the first thing that they said was, you gave too much information. Why didn't you stop? And I sat there and I went, wait a minute. I said, Not only did I, I because I let them watch the um tape from it, not only did I give that information, let me float your boat because we went into breakout rooms. And I went into one of the breakout rooms, and the woman, one woman that was in the class, was in the breakout room said, I'm in an MLM, I can't do I was talking about referral partnerships, right? Right. And she said, I can't do it, I can't, you know, create a program. That's all right, no problem, you know, whatever it was. The other woman said, Well, I can't use what you do. And we started to talk, and as we spoke, it was only a 10-minute, I think, in the in the breakout room, 10-15 minutes. Yeah, if I tell you, I wound up almost making the program for her in that 10-15 minute time. She says, I didn't think of that, and I didn't think of that, and I didn't think of that. And just what I say with with you and and LinkedIn, you could, as you're talking, it's wow, I didn't think of that. I didn't think of that. That's what you're saying with the with giving more than you should over over deliver, undercharge, over deliver. That's the perfect thing because people understand you to be the the eminent uh expert on it, and that you're willing to give speaks volumes to the character that you are, and that's exactly why we want you in the right room. That's what we our point is.

SPEAKER_03 48:01

So I I thank you so much.

SPEAKER_01 48:04

Thank you. Thank you. I thank you so much for joining us. And uh, you know, the the door. Uh you know, Celeste, there's no door in this room.

SPEAKER_02 48:13

Oh, well, there's a window.

SPEAKER_00 48:17

So people have to guys are just stuck there. We can open the window.

SPEAKER_01 48:20

That's what we should do. We should make a little caricature of each guest and have them climb in the window. That's good.

SPEAKER_00 48:26

Yeah. Okay, I'm for it. I'm game.

SPEAKER_01 48:31

Okay. Yeah, we'll we'll let you know how that works out. Yeah, y'all and T funny. That's it. Well, it now I have to get permission from my editing room. Can we can we sign off now?

SPEAKER_02 48:44

Yes, I think that's this is great. This has been very enlightening for us, Laura. Thank you so much for taking the time out and speaking to us and really giving us a wealth of knowledge.

SPEAKER_01 48:58

Yeah, thank you. Absolute pleasure. Thank you so much for joining us. I really appreciate it. You made it fun, you made it entertaining. Um, and you know, we won't talk about the fact that Celeste has a lot of work to do. So it's all good.

SPEAKER_02 49:12

Okay.

SPEAKER_01 49:14

So thank you, everybody. And I'm Celeste Camps and I'm Jane Parmel. Thanks for coming to the right room. We'll see you again next time. Thank you again so much. I really appreciate it.

SPEAKER_02 49:44

It's very generous of you. Thank you. Really, and uh and Jane speaks so highly of you. So I was really looking forward to getting a little bit more understanding. But she did tell me too. She said, you just you have to go check out our page. There's a lot of information there, take it bit by bit, and then when you're ready, you'll you know get in.

SPEAKER_00 50:08

When the student is ready, the teacher is there, right? Is that what they say? And honestly, Jay, you know, I you're right about the breakout rooms. I mean, I can I go in there sometimes and and give somebody a complete profile strategy, or I help them identify their ideal client because they don't know. They don't know, they know, and sometimes they just think it's everybody, right? What about those people that think it's everybody? No, it really is not.

SPEAKER_01 50:33

And no matter and no matter what you do, you can't you can't sway them. So sometimes not, right?

SPEAKER_02 50:38

Sometimes not, yeah. But and I understand it's hard to sometimes niche down without understanding if you start with a small group, then it expands. Yeah. So you know, and you and you will go into areas of of different people that you really didn't think about before, like chiropractors, really, they need me. Oh, okay. Right. You know, and all of a sudden you you're just you're the the the person that all the chiropractors go to for their help. So yeah, you just you never know.

SPEAKER_00 51:10

And you know, Jane, when you said um that that person was saying, Oh, I didn't think of that. Oh, I never thought of that, oh, I never thought of that, right? What that what they're also saying is, I wonder what else I've never thought of. That's what there's going on in their head, right? Like, what else do I not know that she does know, right? Because clearly she knows things I don't.

SPEAKER_01 51:31

Right. And that's and that's the one way you get clients too. I mean, it's just having that conversation. We go back to everything. I I find it so funny that this year, the 2023 seems to be the year that everything that I've ever heard in my entire life is everything is colliding and and it all starting to sound the same because it's all based on the same thing. You know, listen, pay attention, uh be in action, be in momentum. Um, you know, just do the things that you're supposed to be doing, overgive, um, you know, undercharge if you're even charging. Um, and this way, you know, and again, not saying that you should work for nothing. Well, right, you know, when you're having those beginning conversations, I I you know the client, one of the clients that I work with now is is just basically said to me, I didn't know you knew that. I didn't know you knew that. And and you know what? It's not like you're sitting there going, I I'm putting on this hat, I'm putting on this hat, I'm putting on this hat. You're just saying things and they're receiving them, and the way they receive them is different too every time you you say it. So it's all good.

SPEAKER_02 52:37

Well, listen, yeah, the other thing, real quick though, is the fact that you take the time to listen. So many people really don't feel that anybody's going to take the time to really hear what their position is or struggle. You don't know my job, you don't know my company, you don't know what I'm going through. But when you say, Well, tell me about it, oh now you could see where you can help. But that's where a lot of people don't take the time to listen.

SPEAKER_00 53:10

I think you're right, and they're missing out on so much in life, right? In life, not not even just in business.

SPEAKER_01 53:17

True. Yeah, so true. Well, listen, it again, this was great. Um, I will be sending you an an email, just giving you some social media posts, some text um for yourself, the link to our the link directly to your video. Um, we also have a YouTube channel, so we we ask you if you can subscribe to that, if you share the social media posts with your uh with your audiences. And was there something else in there? Oh, yeah, where we where you can find us. We're on Google, Spotify, and iHeartRadio. Cool being. Hopefully, you'll be able to find us. So if you just want to listen to us and not see the comic relief that Jane is, you can do that too.

SPEAKER_00 53:58

Y'all are so fun. I really love this format that you guys have, by the way. And you're all dynamic is very comfortable, very easygoing, good flow between the two of you. I love it. Thank you so much.

SPEAKER_01 54:14

That means a lot. That's really yep, definitely means a lot. Really appreciate it.

SPEAKER_02 54:18

Some of this afterness will be probably stuck in the video too, just so you know. Just because we brought up a couple of really nice points. I'll probably fit that in there. Excellent.

SPEAKER_01 54:28

She likes she likes the warm and fuzzies.

SPEAKER_02 54:30

I love it. Well, because you know what? Sometimes I think people, you know, uh will kind of stick around. Just to uh because I think that when we're all having these conversations, there's always this little tidbit of going, oh, and remember this. Oh, and and this happened to me that I I think is still valuable. I agree, totally agree.

SPEAKER_00 54:54

All right, ladies.

SPEAKER_01 54:56

Thank you so much again. We'll talk to you soon more. Thank you.

SPEAKER_00 55:00

Sounds good. Thanks, guys. Thank you. Bye bye.