Will Haraway
Will Haraway is a Co-Founder and Chief Content Officer at LeadCoverage, specializing in marketing, communications, and reputation management. With 20 years of executive experience in B2B Technology Marketing, Haraway is a certified analyst relations practitioner by the Knowledge Capital Group. He has worked with companies like Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global to improve their brand reputations through effective marketing strategies. Haraway's expertise includes .net, advertising, brand management, budgeting, copywriting, and public relations, among other areas. He is known for his strong, persuasive, and results-based relationship-building skills within the audience of internal stakeholders, customer base, and key external material as well as Tom Petty covers.