5 Minutes in the Lower Middle Market

Everyone’s Heavy on AI But Boring Businesses Still Pay the Bills

Mikk Markus / PrivateEquityGuy

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0:00 | 6:51

In a world obsessed with what’s new, some of the biggest opportunities in the lower middle market still come from very old principles: durable demand, real relationships, consistency, and curiosity.

In this episode of 5 Minutes in the Lower Middle Market, we explore why “boring” businesses like laundromats, plumbing, HVAC, construction, trades, and local services can still produce attractive outcomes — especially when software and internet business economics feel less certain.

Timestamps:
00:00 Why old principles still create big wins
00:23 Boring businesses that keep printing cash
00:55 Don’t confuse excitement with value
02:03 Your life can change through one introduction
03:14 The best networkers don’t feel like networkers
03:34 The difference between top 5% and top 0.1%
05:10 Why scripted private equity outreach fails
06:17 The old rules still win