PT Launch Lab — The UK Personal Trainer Podcast

The Problem with Fitness Influencers (Picking Real Role Models)

• Callum Brown and Ryan Robinson • Episode 3

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In today’s episode of the PT Launch Lab, Callum and Ryan dig into a crucial topic for up-and-coming personal trainers: Who are you learning from—and is it helping or harming your growth?

With social media full of shredded influencers, 6-figure coaches, and flashy advice, it’s easy to follow the wrong lead. We break down the pros and cons of the influencer-driven fitness space, and how to separate genuine mentors from online noise.

 

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SPEAKER_02

Alright, hello everybody. Welcome back to PT Launch Lab. I'm Ryan.

SPEAKER_00

And I'm Callum.

SPEAKER_02

So we're a bit free-balling it today. We've uh we're just gonna go off a couple of different topics. I know um Callum and I w you want to cover a couple to start.

SPEAKER_00

Uh yeah, and this is number five as well. And to be honest with you, I'm really enjoying it. Um and I think it is what we're doing now is we're building something where it's exactly what we wanted to do. I was having a conversation with one of our learners the other day, and the reason why they find it so useful is because there's not enough conversation out there for fitness professionals, personal trainers out there about the reality of it.

SPEAKER_02

Yeah, I mean I think that's what brings us on to another point is that we're gonna start getting people on as of next week. We're gonna start asking some uh local PTs and hopefully we'll start building that community up then and and and get a few guests on, and we'll get a bunch of different stories. We've got people from fight backgrounds, people from weight loss backgrounds, people who've come into the job straight from school, people who've come straight from the uh from work all the life as well. So I just feel like getting that conversation and see where it doesn't matter where you are, that you can actually find uh a job absolutely with PT.

SPEAKER_00

So at the end of every podcast started from next week as well, we're going to be putting polls out on Instagram, on Facebook, reaching out to people to try and get some question and answer sessions going because we want to answer the questions that people have got burning because we might not always cover the things that people really want to know. And you know, sometimes we skim over stuff, they want to elaborate, and I think it's really important at the end, if you want to have your question answered, we'll answer it. But yeah, so swear a bit of a catch-up, really. I mean, I went away for a week. Uh I went on a cruise to Norwegian fjords. So, how's it been in the gym this week?

SPEAKER_02

Oh, well, busy when I'm on my own. So, for me, obviously, I the gym at the minute, the boxing side of it is absolutely crazy. One of the shows actually got cancelled this week, so it sort of freed up my Saturday. I've got my own boxing preparation. As of next week, I'm going to Ponty Fract Races today, my first drink in probably a year. Um, obviously I've got to be careful. We're having kids next day, but so that'll be good. Looking forward to that. And then it's a serious time then for my training. I've got a big tournament that I'm entered in for the interests in.

SPEAKER_00

So tell us a little bit about that then, because I know um we've obviously spoken about it. So what's that entail?

SPEAKER_02

So potentially. I think I believe to win it, you've got to you'll have like six fights in four weeks. So you enter, I'll be down to Bridge, so Bridlington, if anyone if anyone doesn't know that, uh, I'll go down there on the 14th of September, and everyone's name goes in and out, everyone in country, and then you pick it out, and that's if you fight on that day or not.

SPEAKER_00

All right. Yeah. Is it all like same weight classes?

SPEAKER_02

Yeah, so like Castanian weight class, so you got all I all I know weight class-wise is there's an under 67 bracket and under 71's bracket, and we fought under 67 just purely for the highest. So when I fought at 68 last time, the lad was six foot four.

SPEAKER_00

I remember that fact.

SPEAKER_02

Yeah. Uh in Southport as well. So if anyone doesn't know that, it's like double double the distance away. So um, so obviously I've actually got low bracket. I've not I've not really fought that low since I was 18, 19. So, and then if we would be in the tournament, I'm gonna have to stay in that in that sort of weight for the full full length. So I'll weigh in, it's on the day fight, so you need to be fit, ready to perform on that day, and then you might fight midweek, weekend. All the qualifiers have got to be done for the 28th, so that's two weeks, and then after that, you do your October, which is your quarterfinals, and then your semi-final and final of the same weekend, the following weekend, um, and that's all on TV.

SPEAKER_00

That's exciting.

SPEAKER_02

Obviously, I want to win it off. I don't want to be sat on this podcast then saying that I went out early or anything, but it is part of the game, I guess.

SPEAKER_00

But no, absolutely. And what I always find interesting about your weight class specifically, and specifically, uh the best thing about it is with boxing, for people who don't actually know boxing, your weight class is ridiculous as well because the the the range in size and shape and people that you get in your weight classes are absolutely insane. Because once you start getting towards light heavyweight, heavyweight, yeah, it's all open season. But with your guys, like you could get someone that's your weight but double your size.

SPEAKER_02

And I've I fought at 66 kilo, which again, anybody don't know that that's like 10 and a half stone, so it'll be easier for people to understand. Most people I thought are over six foot, which is crazy. It's not like when you do the day before weighing, people do that hide re rehydration. So once I once I go into the pro level, like I'll cut even lower because you'll rehydrate, so a lot of it you'll just cut water weight, and then after that, you'll put it on. So, say if I go in at 63 kilo for the weight day before, I might be fighting at like 67. That's how much the water can um make a difference. Whereas when I've got to fight on the day, obviously I can't pull that water on, dehydrate myself because I'll be too depleted. Yeah, but uh, yeah, it's a bit crazy. So I'm going for the smaller, a smaller way bracket purely for that that high advantage or to avoid the disadvantage.

SPEAKER_00

Yeah, no, absolutely. And for anybody who wants to follow that, obviously, if you're following Ryan as well, we'll be sharing plenty of stuff on the page. But I'm really excited for that. Really excited. So, yeah, so another couple of things as well. Uh, I mentioned it on our socials a couple of weeks ago, but now for all across our course payments, we're now offering payment options so you can spread the cost. Okay, so whether you want to put down the deposit initially, you can spread that cost. You want to pay for the full course, spread the cost. Meaning, exactly, meaning you can get on the course, and the idea is what we want to give you is the options so you can get on the course and get qualified. Because what we always say is the most important step is getting qualified, but it's just the first step. So getting in there, getting it done, that's the important thing. Another thing that's coming, which I also mentioned, is down the line, we're going to be now offering CPD courses. When these come through, they are extra mini courses that go on top of your course to advance your level of knowledge. So we will be running stuff like uh an advanced nutrition course, how to program with clients within your scope of practice, how to make sure that you're looking after their metrics, making sure that you're looking after their daily habits, as well as programming, knowing how to program with different experience levels, anywhere from someone who's never even touched a weight, up to someone who's wanting to improve their form on compound movements, for instance. We're going to give you the tools and the knowledge so you know how to program specifically for that person and be able to build those templates in the background. So when you do onboard a client, all you have to do is adapt to that person.

SPEAKER_02

Oh, did you know that? I've been qualified since 2011.

SPEAKER_00

Such a Joe What?

SPEAKER_02

I've got a but I've got a I've got a Sunday um belly pad like shield, punch shield in there. That's older than some of some of the clients that I train now.

SPEAKER_00

That's in the same key but I think of 2011 as well I've got as well. Not that long ago. And years ago. And most of most people coming through now, they're born in the 2000s. They've got no idea how old you feel. Because I were training somebody.

SPEAKER_02

I think at some time like when I've got the younger lads in boxing, and I think I'm quite cool, and I'm on and stuff, and then when I realize hey, my Jesus kids like, yeah, yeah, I'm not that cool.

SPEAKER_00

Like, were you training a young kid or a friend? Like, what are you doing tonight? I'm going in, I'm doing this and doing that. So, what are you doing? Like how we just go to bed.

SPEAKER_02

Yeah, yeah.

SPEAKER_00

Just to relax.

SPEAKER_02

Yeah, kids. That's what I've got uh I train two two lads at the minute, and every time they're every weekend, it's a festival, or yeah, literally festival, or they've got a night planned, or the one of the mates is a DJ and the behind decks and stuff like that. And we just I said I'll I live through them at the minute of it. Two, sorry, three, three other lads from the class at the minute in a beefered sending me videos yesterday. I said, keep them coming because I'm living through you.

SPEAKER_00

I think it's just like the side with the kids as well. So when I was on the cruise, we were with our friends and they got a four-year-old, and we've got a nine-month-old. And obviously, on a cruise, there's a lot to do for a four-year-old. There's so many things you can go to shows, you can do it. With a nine-month-old, we literally went out during the day, did what we did by nine o'clock, we're putting her to bed and we're going to bed. And I kept getting messages off my mate going, Are you coming to do this? You come to do that. No, I want to go sleep. Just like, please.

SPEAKER_02

My little ones, um, because she's walking and that now, she just did everything, any cupboard. Everything out of cupboards. I've I've I've usually got a Garmin watching, she's in it somewhere. When I'm in when I when I when I'm in my living room, the phone connects to it, so I know it's in the house, but I just can't find it. So it's stuff I own that's on through and that, but yeah. Um, so probably m moving on now. So one thing I did want to talk about, I know what we said, like where where did they begin this journey? Well, everyone else is a beginning their PT journey, and I just I don't know why about obsessed with it, like that as y'all trying to grow, we're trying to grow. And I just I don't know why, but I just love that that standpoint of it, right? And what we're doing to keep growing it, and like for now, we've just added more to his team, so more on the marketing side, digital side, um, who we'd like to introduce you to at some point, Harry. And we've got a big chat with him again today. Callum spoke to him yesterday, just really positive things moving as in the right direction. I just feel like once you get that next step where you're just seeing potential, that's what I sort of live off. Me, like a lot, even if whatever idea I'd I've got don't make me a millionaire, I just love the fact that maybe possibly could one day or that, and I've just lived off that I've had so many ideas over years, and I just I always think enjoy the journey more than the destination. And all they say, that the person who loves walking a lot further than the person trying to get to the destination.

SPEAKER_00

And it's an hard lesson to learn as well, because um I think the main thing that we always press on is when you're getting into this, if you go in with a money mindset where you're thinking you're gonna do this pure just to earn the money, you're gonna do really poorly. Because trust me, if you're getting into this for the money straight away, you're gonna struggle because it's just a hard game.

SPEAKER_02

Yeah.

SPEAKER_00

Um, but if you enjoy it, doors open for you.

SPEAKER_02

Time time time can change that though. So, like I suppose huge, like sort of off camera. And I had a list of things I wanted to do as someone that we want to talk about, is having like goals, monthly goals, six-month goals, year goals. And I once wrote them, I didn't really give her time, but I had like a certain card I wanted to set uh when I wanted a house, when I wanted a gym, and I had them all written down, and I had that in my diary for about 10 years. But I do think um I do think it changes over years, depending on your situation. Like if I just come out of if I just come out of college or school or whatever and I do want to make money, like I love the idea of getting it all done quick and just really killing them hours and doing the unpaid hours, just working uh day till night and night till morning as well. I love I love that sort of mindset where you're grafting for it and you're chasing it. Like I did all them times as well, as of now, because I'm I'm I've built it up to a point where I could be comfortable, but I still got that little bit of me that that little young version of me that still wants to chase the dream, which is why I'm sort of good doing the voxing again, still now, come back so late.

SPEAKER_00

Yeah, you always want a little bit more, and I think that's it's not a negative thing. I think you've only got a finite amount of time on the planet, and if your career is your passion, like a lot of people happy just doing the job, getting paid, going home, and that's it, and they're happy, and that's fine, there's nothing wrong with that. But if your passion is doing well and bettering yourself and personal development, there's nothing wrong with wanting more all the time. But also considering the fact if you don't enjoy it during the time, you're never gonna be happy. Like you're always trying to strive to be happy, like I'm gonna be happy when I get to this level, it's never gonna work. Because if you're always striving to get to that point and that point and that point, you're just gonna keep pushing the goalpost, and you'll never have that appreciation from where you've come from.

SPEAKER_02

And how much how much it changes as well during during the journey? Like, you wouldn't believe how many different angles I've gone from. And how many times I thought, like, oh, PT, and I've always PT. Like, I used to do more weight side, uh, obviously good morning to the boxing side. I once went all over the world online with Ultimate Shred, and that one literally just took over everywhere. I come with the map up, and there were just dots everywhere all over the world, Canada, USA, Dubai, you name it there. Like, um, and I thought I'd I thought I'd made it. So I sort of took took a back step on PTs, but then trying to work in an office, it just wasn't me either. So what I thought, what I wanted, I actually won't. So um, again, just yeah, don't have one one step path. Like, just be ready to uh to take other opportunities as well and um just divert when you need to, just make sure you're happy because you end up chasing it and becomes if it becomes too much like work, you won't enjoy it.

SPEAKER_00

Yeah, exactly. And the whole point of doing this is to make it not like you're just doing a job, it's your passion.

SPEAKER_02

So you will still fall into doing silly hours, like even to now, I still do 100%. I did 200 on Wednesday, I did 14, 14 hours on Wednesday. So I did my first personal training session at seven, seven morning, and then I trained midday, and then I worked all nine. Sorry, thirteen one-to-one's and then I trained myself one fourteen hours like straight. And I'm like 32 next month, and I'm still doing these silly hours where I thought I didn't think I'd be doing them now, but it just shows shows character and plus as well.

SPEAKER_00

Like uh, we're all striving towards a goal, and if that's what you want to do, then you gotta put in the time. Absolutely.

SPEAKER_01

So onto the parts. I know you're just covered something parts.

SPEAKER_00

Yeah, put it topic of the day, and I I think this is a really one's hit home, especially for those on the course or finishing the course or just trying to get into the industry. And I want to talk about role modelling, especially with your fitness influences in today's world. So, the main point I wanted to talk about what I mean by role model is when you're getting into this business, everyone's got access to social media, and they usually find somebody on Instagram that they really enjoy and they really like their ideas. So, again, I think James Smith's a beautiful example of that. He really changed the fitness influencer industry about you know, real talk, about saying how it is, rather than embellishing and it's the real world.

SPEAKER_02

He he simplified it. Yeah, it's it's it cut he cut the he cut the bullshit, didn't he? For for sure. Um I spoke about the other the other guy. Is it is it Ryanek? Is it R S I can't remember if it's R S fitness or something?

SPEAKER_00

The Jordi guy. Yeah, yeah.

SPEAKER_02

But he's another one very up front, very in your face, a bit um what's the word? Um people that are not sure about it. It's a bit um bit of a conflict with it. Yeah, he's he's trying to give you the hard line rather than some some of it you you think it's um people probably disagree with how he's doing it, but again, that's how he's created his his community of people, is the people who are who want that. Yeah, and you want to tell you he'll he will literally tell you straight up if you're being lazy, but he'll tell you straight to your face like you're lying. Yeah, it'll stop being fat, and you're like, that's just his that's just his approach. Same with uh same with James Smith, everyone's obviously avoiding words nowadays and um making sure not to be bit be politically correct all the time. And them two are the absolute polar opposite to that, which uh can create some bit of conflict, but most people that's what they want, they want it straight down the line, and I think you just got to be careful with it. I think that's what we we lead into is be careful how you're taking the influence off. Those people are separate, all right? They're the first to do it. You almost look like an unprofessional copy version. I don't think it looks professional at all. Like, I think you should want to keep your audience as wide as possible. Yeah, I think this I think they're just this constant swearing, and I think especially in the young PTs now, when I when I listen to them and they're doing the videos and they all just want to be next to James Smith and constantly swearing, it looks it looks rubbish, like no one wants to listen to that.

SPEAKER_00

And I think like the most important thing to understand if you're gonna go out there and spread information, you're trying to do it in a positive sense, right?

SPEAKER_02

Although I'm not major major educators, you can probably tell when I when I speak, but I'd like to think that I'd I try do my best to sound try to sound my best, I try to speak to people correctly. Like obviously, I never get out of the Yorkshire twan, but um looks a bit different.

SPEAKER_00

But that's the thing though, like you're being honest and you're actually wanting to help people, and this is the thing that annoys me about a lot of these fitness fitness influencers that are trying to come through now. So the idea is that you're trying to spread that information, and yeah, you're trying to go straight down the line saying you are doing this and it's wrong and this, right? That's not helping people. You're speaking to people that are genuinely looking for the answer. Instead, you're swearing at them, instead, you're actually you might be hurting the feelings, and yeah, you might not care about that. But the idea is if you're genuinely trying to help someone, then just be a real person, right? If you've got information that's going to be useful to someone, you don't have to say it to them like they've already done something wrong. Just explain. And again, be anecdotal about it because at the end of the day, no matter what information you're spreading, it's still your opinion. Okay, you can pull whatever study out of your ass you want. For every study, there's an opposing study, but make it clear that it worked for you or it worked for them and it might work for you. Again, spread the information with positivity. You're not trying to because I think what a lot of people try to do is like negative press is still press. So you get those clicks, even though people don't like what you're saying.

SPEAKER_02

But that's all they want to do, be in your face, and they want to go, they want to go to the top. I think it's the wrong approach.

SPEAKER_00

100%.

SPEAKER_02

And I don't think although they're trying to sound legitimate and it's trying, it's supposed to be organic and it's supposed to be real, and this is what it is, and this is how everybody speaks usually. It's not. Yeah, so I tell you, it looks more forced when they're trying to be that guy. Like, I just I don't get it. I see it more in more in women as well. Weirdly, from Australia, all the women in Australia seem to just be just like just constant swearing, it's just I don't get it. But again, each to their own. I'm not saying I'll I do it's perfect, but I think in person, definitely you definitely got to be able to um to change slightly with that one as well. I mean, you might not, you might stick to your guns and just be that person. If you want to be the mil the marine guy all the time, then you be that guy that I'm sure you'll get enough clients and people know you for that. I like to have the approach where each person can be different. Some need uh a pat on back, others need a bit of criticism, some people need lifting up, some people need not breaking down. But I think sometimes when you push people to the limits, that's when you see the best. Others depend on time they go in in their life, they might not be quite there, they might not understand what it's like to be at that point yet. So I I'll use boxing as an example. So we do red zone sessions or sparring, or we do like tough love rounds, shark tent rounds, as other people know it, where you get a fresh person every minute, and it's almost like a character building. At the beginning, when you've never been in that before, it's uh it's intimidating, it's scary. You feel like you can't get to the end, but you that's when you realize how much you've got in you, and then once they sort of cross that point, that's when you can really start hitting the training into them and they understand then what's required to get to where they want to be.

SPEAKER_00

So yeah, because they're supposed to take some away from it.

SPEAKER_02

And the reason why you're not meant to win the rounds, you're there to show the heart of the grit, to be in the deep water. So then when it happens on fight night and there's uh someone suddenly your face who's more tired, who's less tired than you, and they're constantly on you. You've been there before, it's not going to be something that you're not used to. It avoids the like adrenaline dump or the crash or just wanting to quit.

SPEAKER_00

So the main reason why I wanted to talk about it because when I was on the cruise, I was using the gym, and there was um like a little group of lads in there, and one of them you obviously looked like you've been training a couple of years, and yeah, you look good. And he was must have been training with his brothers, and uh he was trying to give them advice, and he went down the route of the you know, don't fucking do it like that, do it like this. Don't and he were literally shouting at this kid, why yeah, just telling him what to do, but not how to do it. Yeah, and I I had to stop myself from doing it because it's not my problem, it's not my situation. I wanted to say to him, Listen, if you want someone to take your advice, stop telling them that they're doing it wrong. Say, look, what you're doing, it could be better, try this instead. And even if it's just your family member, I know it's a situation where he's trained with his brother, that might just be how they are. But to give somebody the right information is about again, this is a PT trick as well. You're gonna have to explain to different people the same thing a million different ways.

SPEAKER_02

Yeah, so a good one for this. So inside and outside cue. So an inside cue would be something, I don't know, neutral spine, knees full at line of your toes, all the good stuff. Uh, an outside cue would be a good example when they're doing like a stiff-legged deadlift, uh, RDL, like push a button back as if you're touching a button on the wall, just that. So that'd be like an outside cue, and you'll you'll get a thousand of these, like across years of training. People, you'll start just you'll come up with your own. Like, you've got a lot of outside cues that you'll hear from other people, but you'll just make your own up. I do a lot of it related to uh the sport that they're doing. So like the rugby guys, so say they're doing like a bend at the waist, sort of slip, and they've got a stepping towards them, I'd be sort of like turn it into the like a rugby side of it. When you do that, you took your chin in for your rugby and you're driving forward, what position would you be in? And I sort of try and make it like that. Or better people that do golfing, so rather than the uh the rugby version of it, I'd be like, as if you're gonna go down for golf when you're bending at your hips, and it's weird how creative you get of it over the years, and how many different ones that I could say the same one to one person, say it to the next one. They won't have a clue what I'll say to something. That's right. You have to just get so like uh creative with with your uh explanations.

SPEAKER_00

And that just comes with experience. I think the best way to start that is explain it to yourself the way that you think you'd understand. So when I'm trying to teach myself a new exercise, I'll read whatever, I'll watch a video, and then I'll try and talk myself through it. Once I understand it, and I've done it a few times, then I'll start trying to relay that information. Because the easiest way to learn this works for me the best. I'll take in some information and then I'll try and teach someone or teach you can learn all you learn on the job it out. Yeah, yeah.

SPEAKER_02

I learn on the job. I come out with some of these outside cues that I've never even said in all 15 years of PT in. I come out with it a new one, my feeling. Some magic. That's why I said that for years. Yeah. Magic just comes out. I do, I do. I still I've literally still do that to this day. Um I think going back to that what you said with with with crews as well, with a guy who are in shape at his uh and his friends, obviously could tell they'd not done it before. Do you think it's do you think it's key to look the part as a PT?

SPEAKER_00

So this this I think it's very controversial.

SPEAKER_02

That's the word I was looking for earlier, very controversial about the uh James or something like that.

SPEAKER_00

So I will say this, and it's just an analogy. If you went to a dentist and the dentist had rotten teeth, would you take his advice? Yeah, no. And that's not to say, all right, and when I when we say should you be in shape as a PT, that doesn't mean that you have to be ripped below 10% body fat, you have to be muscular or whatever. What it means is the things that you're prescribing that you're practicing, and also that you've got the habits in place to show what a healthy lifestyle is. Now, we've seen PTs of all shapes and sizes, but it depends on also the niche that you do in.

SPEAKER_02

Yeah, and I know some PTs have just got the gift at Gab as well, who couldn't they can they can talk? And I can remember I'm sure uh Neil, and I doubt he'll be watching it now, but hopefully when it gets bigger, they'll see it. Uh, he used to be the best talker I've ever seen. Like he'd come in what first he was the first one to be in exercise for less. And anyone, anyone who came through the door, he knew, and you know, he just he could have just when are we training? When are we next in? Talk to him, and everyone loved him. Uh LPTs loved him, everyone in the gym loved him, and he could be constantly busy with clients. Yeah, he used to say he'd teach boxing, but he couldn't box. But he was just so confident in it, and he did it for boxer size, did it for fun. He had everyone laughing all the time. I think I think that's good. I mean, I mean it looked but it looked good though as well, to be fair. He did look the part, so yeah.

SPEAKER_00

Like even to a certain extent. I mean, I was quite uh a big kid a few years ago. I think I when I was your client, I was still losing weight. Yeah, yeah.

SPEAKER_02

Yeah, yeah. Um you came up on the um time up when you just finished it.

SPEAKER_00

Yeah, yeah.

SPEAKER_02

I but you had one tattoo, yeah, and then evolution happened.

SPEAKER_00

Yeah. Uh but this is the thing, right? So my PT brand is all about helping people improve a lifestyle, get stronger. Mine's predominantly weightlifting because I have based my education around learning how to lift weights properly, safely, you know, maybe building muscle, but also getting stronger. Uh, majority of my clientele is women who are strength training, and that is what my brand's built around because health is wellness, and that's my route of wellness. And I think it's important, like people know that I lift weights.

SPEAKER_01

Yeah.

SPEAKER_00

And yeah, I'm not below 10% body fat, but I could be if I want to be. And the idea is I've got the knowledge to do that. So I think the main point we want to make is it's not necessary to be ripped or in shape, but right, if that is the type of per persona that you're branding, yeah, yeah.

SPEAKER_02

Then if you're trying to tell people how to bodybuild, I know a lot of these again, new uh influencers on online PTs, whatever, whatever you want to call them, uh telling you how to do uh lateral raise in a different way. Don't do it like this, you're skipping this when for generations and generations there have been bodybuilders that look unbelievable. Like don't take into a gear uh into account gear and stuff like that. With you've still ready to train like a maniac anyway, but just trying to give new new things or trying to just be or different to everyone else just for just for the views. Um, if they're not if you're not built yourself, it's kind of bad to give credibility or believe it if you've not done it for enough years yourself, or if you try to tell people how to lift weights, but you've not really got the years behind you and knowledge behind you, or even like you said, the the build. If I'm telling people how to cut and do my diet and I'm not in shape, then it's hard to believe.

SPEAKER_00

Yeah, it makes no sense. And the reality is you can't reinvent the wheel, right? So you're not coming to this industry and you're not gonna be any different from anybody else in this industry. You might know a little bit more about certain subjects than other people, but the idea is the exercises are out there. If people actually really wanted to learn, they'd go on the internet and find out what your job is is speaking to your people on how to do it their way and be happy. And I think that's the thing that people lose track of off note as well.

SPEAKER_02

Yeah, keep it simple. Don't overcomplicate it. You come in and everyone's tied to resistance balls. Yeah, just keep it simple. Uh, like you like Honor just said we can't reinvent the wheel. Uh, have some structure and and and keep it basic until you actually do build that specific knowledge in them areas, whether it might be re-hab, pre-ab stuff.

SPEAKER_00

But um and remember as well, personal training, the most key part of that is the personal bit, right? People come to you when they see your brand, they stay with you because of you, right? You're the person that they want to work with. So you are the face of your business. So when we're talking about should you be in shape as a PT, if you're looking to promote a certain thing, do the thing. Okay, and that's the most important aspect. Be you, be original. This is the whole topic of today of being a fitness influencer, be original, be yourself, and the business will grow around you.

SPEAKER_02

Get 65-year-old Lindra on zero gravity boots upside down on the shit sit-ups.

SPEAKER_00

Joe, I saw on the on the cruise, and I've not seen them for years. The shake machine. You remember that platform you stand on it and vibrate. Yeah.

SPEAKER_02

And you see Liver King.

SPEAKER_00

How is that still a thing?

SPEAKER_02

Yeah, what are they called now? Um I don't because they used to run an exercise for us. And it were called uh wobblosis or something, uh fabulosis the epilepsy machine. Or um yeah, it's crazy. Liver King's doing it, isn't it? Yeah, I mean he's doing it and he's just he's off his time, isn't it?

SPEAKER_00

Yeah, I'd love to know what he's taking. Get the blood work again.

SPEAKER_02

Trying to call Joe Rogan out, in it.

SPEAKER_00

I know that's insane. He's insane.

SPEAKER_02

He got police involved, don't he? Joe Rogan.

SPEAKER_00

Yeah, so I've been I've been um I've been cut it off, do you right now? I've been seeing the glitch liver king, and he gets keeps getting picked up in Texas and getting kicked out of hotels because he's not wearing shoes.

SPEAKER_02

He was doing that wobbleboard, but he's got all them uh branches like you know of his boots and picking his arm and stuff.

SPEAKER_00

He's like this guy's a billionaire.

SPEAKER_02

Yeah, he's trying to he's trying to do it, and he's trying to stay relevant, I think. Now and I don't think he's crazy, man. I think he's acting crazy. I think it's all an allusion to both everyone's like, what's he doing? Why is he doing is again just a weird, weird approach to stay relevant. But anyway, guys, let's wrap it up. That's podcast five PT Launch Lab. Like, subscribe, comment, keep uh let us know what you want to see, or if there's any guess in mind that you'd like to see on the podcast. Thank you.

SPEAKER_00

Yep, thank you everybody for watching, and we will see you next week.