The Producer's Seat
The Producer's Seat is for church media leaders who are ready to stop reacting and start leading. Each episode explores what it really takes to think like a producer — and build a media operation that serves your church without burning you out.
The Producer's Seat
Your Church Made a Mistake Leaving TV
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Everyone went digital. Not everyone should have.
In this episode, Dan makes the case for what many churches quietly abandoned — broadcast television. While digital platforms get all the attention, there's a loyal, older, underserved audience still watching Christian programming on local and national TV. And your church may be missing them entirely.
This isn't about ditching digital. It's about thinking like a producer, not just a content creator.
What we cover:
- Church media strategy in the digital age
- Broadcast TV vs. digital outreach — what each does well
- Why Christian television audiences are uniquely loyal
- Local TV as a church growth tool
- National Christian media distribution
- The 13-week television production model
- Why broadcast builds trust at scale
The takeaway: Digital reaches those who are already looking. Broadcast reaches those who aren't yet.
Thinking about launching a TV program? Contact Dan directly at dan@drwmediaworks.com or visit drwmediaworks.com to talk broadcast strategy.
Connect with Dan: 🌐 drwmediaworks.com 🐦 Twitter/X: @danwathen 📸 Instagram: @danthetvman