Welcome to How Hard Can it Be? 

After working in and with the nonprofit sector for a combined forty years or more, we have seen time and again just how fundraising is minimised to a task, for someone, over yonder, to scroll a rich list and make an ask. After all, how hard can fundraising actually be?

We believe that the single biggest catayst to increasing philanthropic giving is good fundraising. With this in mind, we’ve begun a collection of conversations with extraordinary individuals that wholly and radically embrace the art and the science of fundraising to power philanthropic giving. Each shares their unique perspective on what it takes to build a thriving culture of philanthropy. 

Please do send us your feedback: hello@philanthropy2.com We’d love to hear from you! 

Frankie & Marisa

Philanthropy Squared Academy