The IPA Making Sense Podcast: Vicky Fox

IPA Podcast

IPA Podcast
The IPA Making Sense Podcast: Vicky Fox
May 06, 2026
Institute of Practitioners in Advertising (IPA)

Vicky Fox, Chief Planning Officer at Omnicom Media, joins the IPA Making Sense Podcast to share her advice for anyone starting their career now, how the pivot from searching to prompting is driving zero-click behaviour and what this means for the future of our industry.