The Luxury Prescription Show
The Luxury Prescription Show is a luxury lifestyle series hosted by Dr. Vinay Chopra, exploring watches, travel, dining, craftsmanship, and the people behind exceptional experiences. This show is about more than expensive things; it is about taste, standards, heritage, and how luxury is truly understood.
The Luxury Prescription Show
The Art of Building a Watch Collection: Trust, Taste & Timeless Choices | Ep. 2
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In luxury watch collecting, the relationship often matters just as much as the timepiece.
In this episode of The Luxury Prescription Show, Dr. Vinay Chopra sits down with Jordan Lopez for a conversation about collecting with patience, purpose, and long-term vision. For Dr. Chopra, the conversation is especially personal, as Jordan was the advisor who helped guide him into serious watch collecting and turn an early purchase into the beginning of a long-term journey built around trust, access, and personal evolution. With years of experience in the luxury watch world, Jordan shares why the best collectors do not simply chase the next popular piece. They build trust, ask better questions, and develop relationships with advisors who understand their lifestyle, taste, and personal journey.
From Patek Philippe and Rolex to Vacheron Constantin, the conversation explores how different brands speak to different kinds of collectors. Dr. Chopra and Jordan discuss why collecting should be viewed as a marathon, not a race, and why the strongest collections are built through personal taste rather than hype, status, or outside validation.
They also look at how the secondary market, digital platforms, sneaker culture, and evolving personal style have changed the way people learn, collect, and express themselves through watches.
At its core, this conversation is about building something timeless. Not just a collection, but a relationship with the people, stories, and pieces that become part of your life over time.
You will also hear about:
Why a trusted advisor matters in luxury watch collecting
How to approach collecting as a long-term journey, not a race
The difference between buying for personal taste and buying for hype
How Patek Philippe, Rolex, and Vacheron Constantin speak to different collectors
Why timeless pieces are built around trust, lifestyle, and personal evolution
Like, follow, subscribe, and consider this your Luxury Prescription.
Welcome back to the luxury prescription show. I'm Dr. Vinet Chopra. If you caught episode one, you know this show is about the people and the stories behind real luxury, not just the objects. My guest today is Jordan Lopez. Jordan has worked across some of the most important corners of the luxury watch world, from turnau bookerer to watches of Switzerland to roles at Daniel Wellington. He's seen luxury from the boutique floor, the brand side, and the culture side. What makes this conversation special is that Jordan has been a part of my own collector story from the very beginning. He was the person who helped me make my first serious purchases. Welcome to the luxury prescription show, Jordan.
SPEAKER_00Thank you, Doc. Thanks for having me, man. That was a great intro.
SPEAKER_01Let's start with that day back on April 9th, 2022. Um, peak of COVID wrapping up. Um, I was walking around New York City trying to find a boutique that would sell me a watch, and you were my final store. I walked into the door, saw you there, and said, Hey, do you guys have any watches? What happened that day? Tell me a little bit about it.
SPEAKER_00Well, first I want to say I'm sure you weren't the only one walking around New York City looking for watches. Um it's still the case today, but I knew you wanted something special. And, you know, at the time we did have a few pieces uh available at the moment. Um, but you know, we still got to go through the selling process and you know, get to know you as a person, what your collection looks like if if you had one at the moment, um, and what the journey for Patek, you know, really looks like going down the line. But you know, I see you wearing the piece here today. It's a great piece, timeless piece, uh cushion shape, perpetual. So that's a grand comp. So it's a big swing out of the park first go around, um, which is important. But you know, you it looks well, you're wearing it well, and you know, I'm happy you went to the right home.
SPEAKER_01Yeah, I mean, listen, when I when I first met you, I went in there and I and I asked you if you had anything, you know, for sale. And you were like, as a matter of fact, I do have this Patek Philippe uh watch for you. So I looked at it and without thinking, you know, for a second, I ended up purchasing this. And the cool thing was I I actually got something from my wife as well, too. Um, you had a Rolex Rolex Date just that uh I got for her as well, and and she wears that, you know, till this day as well, and and she loves it. But this watch is really special to me. I mean, you know, 5940R, uh perpetual calendar, ultra thin, brand comp. I mean, this is you know, and I don't know if I told you this, but it took me um a year to actually put it on again because I I used to just stare at it all day long, and and till this day, this this watch means a lot to me, and and I really do uh appreciate that you you got me into this journey. I appreciate that. What turns uh a watch purchase into like a real-time um or long-term advisor relationship? Meaning I know you see a lot of people come through the store, uh, sometimes people just want to buy you know watch, and and that's pretty much it. But building a relationship is very important as well. So, what are some of the qualities that you see in in some of these buyers that um you know you you you know that's gonna be a long-term you know relationship here?
SPEAKER_00It's great that you mentioned that because I feel like the number one biggest mistake consumers make when walking into you know high luxury stores is before you look for the product, you should be looking for that relationship, right? There's multitude of stores that would love to have your business. So make sure where you're spending it is gonna take care of you um in the long run. You know, if it's a one-time purchase, it's never really a one-time purchase because you're gonna buy your watch and you ended up buying a second purchase that same day. You know, you're going home, that significant other, a friend is gonna say, Hey, can you introduce me or can you, you know, tell me how you got that piece that same day? So the relationship is very important. Um, but with a customer, aside from the sale, um, you want to get to know the person. You want to know their lifestyle, their background, what are they doing on the weekends, what their hobbies are, because as you're going on your trajectory with luxury goods or watches or whatever the case may be that you're collecting, um, it's important to know who you are first. And, you know, that's what I try to pride myself with, you know, with the relationships I've built throughout the years.
SPEAKER_01Yeah, absolutely. I mean, we've been out to dinner, um, we've hung out, um, you know, we've been through a Knicks game as well. For me, if I trust a person that I'm buying things from, uh, I think that's very important. Okay. Because in the end, it uh, you know, it's a lot of money, you know, if you think about it. I mean, this is this is not something, you know, you're going out and buy a pizza, you know, this is this is a significant amount of money, and and you want to make sure that you trust the person that you're um purchasing this from. And and uh I think that's where you know we kind of hit it off. And we've known each each other for you know over four years now, which is which is incredible. So how do you know that someone is coming uh into your store to build a relationship versus just coming in and just buying a watch really quick? Is there any qualities that you see in someone that you know that this person's gonna be in it for the long run?
SPEAKER_00For sure. Um, you know, being persistent helps. There's no like tips and tricks as to like how to get a watch quicker. It doesn't really work that way. You know, uh everyone's experience is gonna be unique as it should be. You know, watches or anything you're collecting is gonna be very personal, uh as it should be, I would hope. But the client who's coming in and you know, they're asking a multitude of questions. Um, you know, how does this work? I saw this online, it you know, this is a vintage one, this is a vintage piece, how can I source this? You know, rather than someone coming in and saying, I want a Cartier. Right. You know, which is fine. There's nothing wrong with that. Right. You know, you're coming in, you know what you want, and it's available. Great, you know, have a great day. You know, we'll see you down the line. But someone who's coming in, you know, under lunch break consistently, um, oh, you know, I saw this online, I want to learn more about it. The the touch and feel with the product is very important.
SPEAKER_02Yeah.
SPEAKER_00Um, someone who's coming in and hey, uh, you know, this watch is trading for 10x. Yeah, you know, how can I get four? Right. You know, yeah, that must still exist.
SPEAKER_01I mean, that must drive you guys crazy. If someone comes in and says, hey, you know, I was on uh Chrono 24 and and um, you know, I want this watch because I'm seeing it's being sold for you know 10x versus someone who comes in who actually knows about the brand and knows about you know how the watch works. And uh, I'm assuming you guys are obviously gonna side with the person who's genuinely interested in the watch versus someone who's coming in more for like a kind of like a flip, I guess. Definitely, definitely.
SPEAKER_00You know, the the 10x keeps them coming through the door. So we like those numbers. I wouldn't mind the 10x.
SPEAKER_01That's that's freaking amazing. Right. Was there ever a time where you had someone um who spend a lot of money but really didn't have sort of a uh it didn't have much taste. Meaning that for example, if they were just kind of throwing money around and and really didn't have uh kind of a journey and in line or a pathway or anything like that, were you seeing a lot of that like during you know your your time at at a lot of these different stores?
SPEAKER_00Taste is a very personal thing, right? So someone who comes in and and taste can grow, taste can change. That's that's normal, that's how it should be. But someone who's coming in, hey, I have X, Y, and Z of funds, how do I build the perfect collection? Is you can answer that in a multitude of ways, right? You know, what about a watch do you like? What about something you know speaks to you? Um, so it's always just putting them on the right path and you know, watching them grow. Um, so we kind of want to be that warder to that seed, right? Um, but you know, someone who comes in and they say, you know, I want a collection of Daytonas, you know, we we can find a way for you to get there. Right. That's totally fine.
SPEAKER_01How did your experience across different uh watch brands and luxury brands uh shape um how you see watches, luxury, and um client relationships?
SPEAKER_00Um it's a great question. I would say you know how the brands are marketed is very, very um important, right? My time at uh DW, it was only a marketing brand, right? Aside from the product, you would see these influencers online with you know their promo codes and stuff like that. But you didn't know much about the brand, you just knew about who was wearing it. And then once you got into like real watches, um Rolex being uh one of the largest companies, you know, they're marketed everywhere. You don't see that with Patek, or you won't see that with like a group of four C, right? So there's different pockets as to why things happen and why things are the way they are, but at the end of the day, the most important thing is that experience that you're giving the client, right? Is the Rolex experience, a DW experience, a Patek experience, right? Um, and then you kind of find what what speaks to you at the end of the day.
SPEAKER_01Tell me about the typical Rolex customer versus the Patek customer versus like you know, let's say um, you know, Vacheron. Like I I'm just curious to know, is there a quality that you see in in those different type of buyers that that you've kind of noticed over the years?
SPEAKER_00I'll say with your paddock collector or buyer, um, you know, they're typically celebrating a a milestone. You know, they just sold their company, um, it's an anniversary, X, Y, and Z, right? Um, your Rolex client is gonna be everyone under the sun, which is amazing for their brand. Um a VC client, you know, VC is not very it's not produced by that many numbers, right? Out of the three, there will be the lowest.
SPEAKER_01Um, so yeah, like 90,000 or something. Like that year. Yeah, yeah.
SPEAKER_00Um a Vashron client has a Rolex. They they have the protect, they have the AP. They want something that is hard to find. Um, they want something that is high complicated, something that's made well. And they typically know what they're doing. It's funny.
SPEAKER_01Is there one brand that that has surprised you more than the others uh throughout the years? Um, uh anything that comes to mind?
SPEAKER_00You know, Rolex still surprises me to this day. Very conservative. Vashron is definitely a brand that I've gravitated towards, you know, through my trajectory and in the watch world. Patek is still reigns king for me. But no, Vashron has a very great program where they'll allow you um, you know, a well-established client, they'll allow you the opportunity to visit the Museum of Modern Art. And, you know, you could pick out a an art piece that is available and put the piece of art on your timepiece, which That's awesome. It's pretty incredible. Yeah. Oh wow. You know, walking around with a Jackson Pollock on your wrist is insane. That sounds pretty cool.
SPEAKER_01When someone buys a serious watch, uh, what are they buying beyond just a watch itself?
SPEAKER_00That comes down to the person, you know. They're typically buying you know a milestone, hopefully that they're celebrating uh a status, you know. Um maybe it's a piece that they've you know they've longed for since they were a young child. Maybe their grandfather, grandparents had it, and you know, they always admired it and they want the piece for themselves, uh family heirloom with Patek. Yeah, it's their whole ethos.
SPEAKER_02Yeah.
SPEAKER_00Um but it depends on the person, you know, once you get down to a real who you are, what do you need type of questions? The palette changes. Yeah.
SPEAKER_01Ca can you tell um when someone's buying it because of status or someone's buying it versus someone who's really into the watch? And you know, what are what are some of those qualities that you usually observe, or have you ever seen that before?
SPEAKER_00Depending on the relationship we have with the client. Um, you know, if it's someone I'm meeting for the first day and they're like, you know, I saw this piece on Michael B. Jordan on on the red carpet, and you know, it really spoke to me. Okay, you know, we can walk down that road with you, or if you're like, hey, I I want this for investment purposes, that's a different conversation, right? It depends on the piece. Um, but never change the market. Market changes every day. And um, I think in in the way of the world going right now, um, you know, finding your own thing and sticking to that is totally okay.
SPEAKER_01Yeah. You know, one of the things that I I think about is um when when people say they've got, you know, the bug or the virus of of watch collecting, right? Just like this loop. I mean, I started what in 2022. I've got over 60 watches now. I haven't sold one, uh, which I'm proud about. For me, it's not a it's not an uh a virus or an illness. To me, I believe this is more of an evolution of taste over time. And I think people are now uh realizing how beautiful some of these watches are. You know, they're handmade with AI and computers and everything that are coming out these days. There's very little things that are left now that are are you know made by the human hand and and by the human brain. So I think watches are one of the cool things where uh you know we're still seeing that uh now. And and um, you know, for me personally, I I think you know uh watch collecting is more of an evolution of you know human insight and taste. So that's that's that's where I am right now. Now, when when when a collector evolves over time, what do you see that usually changes first? Their budget, their knowledge, um, or usually their confidence?
SPEAKER_00I would say a multitude of of everything, right? Um I'll have clients that'll buy their first watch straight out of college, and you know, years later they're buying a watch for their wife for their push present, you know, first child is coming. But you know, it depends where you are in your life. Um, I would say most importantly, you know, it's whether you want just modern pieces or if you want to dib and dabble into some vintage pieces. Yeah, I think that really just falls on the person themselves. But yeah, taste changes and and it should evolve. It should. Um whether it's you're evolving from watches into cars and from cars into jets, that's uh that's what it is.
SPEAKER_01What are some of the mistakes that you notice like some of these new collectors make in the first you know couple years? I made I mean I've been I made tons of mistakes with some of this, you know, things that I've purchased, but is there something that you know you notice that um a lot of these new collectors will kind of rush into buying? And and you know, is there any mistakes that you usually see with these new clients?
SPEAKER_00I wouldn't say, you know, hopefully uh buying a a timepiece isn't a mistake. Sure. Um, hopefully not. A big mistake a lot of people make when purchasing is buying for someone else's validation and not their own. At the end of the day, the world went to kapoo and you can look at your watch collection and sleep happy at the end of the night, and you did okay.
SPEAKER_01Yeah. But that's really interesting to bring bring that up because sometimes I see a lot of these guys will purchase you know these these very big pieces just so they can fit in with a lot of these big collectors, right? So do you think and and personally for me, I I've got to love something before I buy it. But sometimes you'll see a person just buy something because they're like, oh, well, this is the coolest thing, you know, this is gonna help me fit in with this, you know, cool group and whatever. Is that something that you would obviously recommend against someone doing? And and um, you know, f uh you know, I guess everyone says you you need to love what you buy, and I'm assuming that that's probably the best way to sort of go about and making a purchase.
SPEAKER_00100%. Um like I said, if you're doing it for someone else's validation or to be uh accepted into this group, you know, just you know, is this a group you really want to join? Um if you didn't have the piece, would they still accept you? You know, these are questions you have to ask, but yeah, you know, finding uh you know the piece that works for you, that might take a year. Yeah, yeah. I have clients that come in once a week, never made a purchase. And that's okay. Yeah, uh the there's it's a marathon, it's not a race. Yeah, yeah, absolutely. Yeah, it definitely is a marathon, of course.
SPEAKER_01What do you think separates a a true collector from someone who's actually chasing hype?
SPEAKER_00I think the taste really jumps into that. Um, you know, true collector wants a multitude of things, I would assume, right? They want something that is functional, it's gonna fit their lifestyle. Someone who's chasing hype, they're typically just chasing the market.
SPEAKER_02Yeah.
SPEAKER_00Chasing a validation. Um be noble, hype dies and trends end.
SPEAKER_02Yeah.
SPEAKER_00Um so you know, at the end of the day, you're the person that has to sleep with that.
SPEAKER_01Yeah. And you could probably spot that really quick. If if someone comes into the into your store and uh, you know, they're they're all about, you know, hype versus someone who actually has knowledge about the the brand and the watch. Um are there are there's particular clue uh cues or clues, I should say, in that conversation um that you have with a client that you know you're like, well, I think this guy really is interested in the brand versus someone who just comes in and is just kind of you know looking for more hype pieces than anything else.
SPEAKER_00Um I would say like what are some of the clues that you that you I mean obviously they're looking at Chrono 24, you know, uh those are clear giveaways. But you also, you know, as an advisor, you also want to advise at the end of the day. Yeah. Um you want to set them on a on a path that's gonna set them up for success. Yeah. Um, you know, whether that's starting with a grand comp and then going into something that's just time only, but it also depends where they are in their life and their stage, you know?
SPEAKER_01Now I know you brought up uh Chrono 24 and and um you know I think this is Yeah, we do. Um, you know, obviously this is going uh into kind of a more of a tangent here, but do you believe that the flourishment of these secondary markets that are out there now, you know, Chrono 24, you know, I think I believe there's Basel, there's other other companies that are out there right now that are doing very well with with the secondary market. Do you feel like that secondary market has h helped um or hurt um the watch brands and the boutiques?
SPEAKER_00It's it's helped tenfold. Yeah. Um, you know, we have brands like Rolex, perfect example, starting a certified pre-owned program, yeah. Um, buying back you know old pieces that they didn't have for their archives, vintage, sustainability, you know, people are more conscious with with with that now. Um and it's important, and that's outside of you know, from Rolex to to Gap. Yeah, you can to Ralph Lauren, you know, they have a vintage segment on their pages where you can go and get secondhand pieces, um, which is great.
SPEAKER_01Yeah, absolutely. Yeah, I agree 100%. I think there's you know, everyone's I I I think I've learned, I I mean, I think I've learned a lot by just you know checking out a lot of these uh secondary uh marketplaces. You know, there's there's some pieces that I don't even know existed that I was able to figure out by just going on you know one of these websites and and seeing what's being sold in a secondary market. So I I think you know not only in in addition to access, I think a lot of these secondary markets do give you a lot of knowledge as well too. And um, and then that for me feel I feel was still has made me into a more of an informed buyer as well, too. So I'm um uh I agree with you 100%. I know you brought a um a bunch of things here today, um, some pretty cool you know pieces from your own collection. Uh you bought a pretty cool book. Looks like it was signed by Drew Barrymore, who I'm assuming was one of your uh clients at one point. Why don't you just tell me a little bit about what you kind of brought in today and why this kind of feels special to you? Yeah.
SPEAKER_00I'll uh uh we'll start with the watches. Yeah, absolutely. Sub Starbucks uh Mark I. I put on a rubber strap. Nice just to give it a bit of uh drawdown feeling. It's my vacation piece. Um so you know, it's a little bit more low-key. I have an OP green. Uh that was actually my first Rolex. Uh yeah, nice. I recently put a Jubilee on it. Yeah. Um, it's a Rolex Jubilee. Nice. Um, unofficial. Such a pretty bracelet, right? The jubilee the Jubilee bracelet's so pretty. Yeah, yeah. Yeah. It makes it pop. I got bored, gave it a second life. Then I have uh my only Cartier, it's my tank, tank musk with the black dial. It's a beautiful piece. Uh it's my most complimented watch.
SPEAKER_01It's yeah, cart Cartier has been such in the forefront now, and it's uh it's unbelievable. And then I've got a tank at home as well, too. I got this many years ago. Yeah. And they're just beautiful pieces, man. I mean, they're so classic, vintage looking, and and you know, I think this is definitely timeless, test of time, first wristwatch.
SPEAKER_00Oh, yeah. Um, yeah. That's your first wristwatch. One of the first first wristwatch. Right, ever. Gotcha. That's right. That's right. If you know, you know. Wow, of course. Yeah. I put on an Osha strap that I ordered from from Cartier. Then I have uh two new editions. I have uh the new OP beige in 36. I'm a big uh 36 OP guy. Out of that collection that came out, right? They did uh a pistachio, it was lavender.
SPEAKER_02Okay, yeah, yeah.
SPEAKER_00And the beige. Um, you know, everyone gravitated to the to the two dominant colors, but I feel like for Rolex, um, you know, beige is the white to their black. Yeah. Um beige is the the yin to their yang being the green. If you open the Rolex box, you get the beige. If you go to the stores, there's beige everywhere. Yeah. Um, so I just felt like it was a good piece to add to the collection. I have a panda here, um, which I got a call for. Classic. I'm a fan of the black dial. Okay. I couldn't pass on that. For the books, I have uh the vintage Rolex book, because you know, going back to our topic of going into vintage pieces or should brands have a secondary market. That book has a good collection of watches we've probably never seen.
SPEAKER_02Yeah. Yeah.
SPEAKER_00I believe the guys who did this book are the Vintage Rolex Company of London. It's a book I studied through and through before I had a watch. But yeah, that and then I have uh Rolex magazine that was signed by um lovely young lady I met. Um great actress. Yeah, Miss Drew Barrymore. Uh we had a heart-to-heart moment on a visit she did out the showroom. Um that's awesome. And you know, we bonded over our moms, and you know, when I know when I came back to the table, she had left this little note for me. That's cool. Yeah, she's a she's a great person.
SPEAKER_01Is she into a Rolex? What is she into?
SPEAKER_00Like Rolex or uh Um, I forgot what was the reason of the visit, but she came in to get a piece to celebrate um her show still still. Surviving the writer strike.
SPEAKER_02Oh yeah. Oh yeah.
SPEAKER_00Um she kind of told me a little bit of the insights, but she was like, you know, I I still paid my staff. I still took care of my team, do everything. So she wanted a watch to celebrate, you know, fighting back. But yeah, you know, she left a nice little note on there.
SPEAKER_01That's awesome, man. Um I'm sure it'll means uh very special to you, which is great. Yeah. Just going back to the panda, you know, that's uh obviously probably the most popular watch that Rolex, you know, has created in in modern times, I would say. Do you think it's because of the combination of the white and the black and and it's just very timeless looking? Well why do you think that's been such a very popular piece amongst a lot of you know collectors? Just the name. Yeah. The panda. The panda.
SPEAKER_00The name the panda. Because before this, right, you go back early 2000s, you had the Xenoph Daytona, steel, bezel, yeah, white dial. That wasn't a panda.
SPEAKER_02Yeah.
SPEAKER_00Um, and then they did the full ceramic, uh, bezel with the black um subdials. But I think solely the name is what's gonna drive it, and then secondary, you know, prices are also gonna bring a lot of people through the door. Absolutely.
SPEAKER_01You know, watches come in different sizes now, you know. You you know you're 36, you're 40, you're 42. I mean, I've seen something like 45, big, really big pieces. Where do you think is the happy medium, or where do you think I know every wrist is different, every person's different, but is there a size that you prefer over, you know, the others?
SPEAKER_00Yeah, I'm gonna always go back to a 36 for Rolex. You know, even on a day date, I think 36 was the size for a very long time. And you know, Tony Soprano watch. Yeah, absolutely. Yeah, 36. Um Paul Newman's or 36 as well, too. Yeah, yeah, exactly. 37s on the Daytonas. And then, you know, obviously we get into the trends with the big bang Hublow kind of changing that, uh, panorized. Yeah. So, you know, the trajectory changed, you know, Rolex doing the maxi cases on their subs. But it it comes down to you, personal taste. Yeah, you know, if you I'm I've sold 32 millimeters to meds. Big guys, tattoos on meds, you'll be surprised. Um solely the way you put it on, and you know, everyone everything's gonna fit someone different. And everything isn't for everyone.
SPEAKER_01Yeah, I mean, it's it's interesting you bring that up because to me personally, now it's like there's no such thing as women pieces and and guys' pieces, and and you know, I I think I think there's a lot of guys who wear, you know, I guess pieces who are supposed to be designed for women, right? And then vice versa. Now we're seeing a lot of women wearing, you know, these 40 mms and these large you know, men's watches. At some point, I think the industry's gonna be like, well, I uh this is not a woman's watch or a men's watch, it's just just you know call it a day, right? So uh but I think that's pretty cool. Like I would I would wear a celebration dial because it's all it looks awesome to me.
SPEAKER_00There's stuff that my you know my wife has that I would wear. And you know, surprisingly enough, Rolex introduced the 41 OP in pink, yeah. And in and in the lilac color too, right? So, you know, there's a lot of girl dads out there. Yeah, yeah, yeah.
SPEAKER_01Absolutely, absolutely. Yeah, we're I mean, we're seeing a lot of watches in in pink now and lavender, a lot of guys are wearing too. I think Van Gart just came out with like this uh rose gold band. Um I think they're doing a collaboration with Material Good now and and beautiful watch, by the way. I don't know if you saw it yet or not. No, no, I saw on the IG. Um that that watch looks uh you know insane. So um, but uh yeah, I mean I think a lot of these watches are coming out now that you know are are coming as really interesting colors and that a lot of guys are wearing too, so which is which is pretty cool.
SPEAKER_00Yeah, it's an extension of your personality. So absolutely we're gonna switch it up a little bit.
SPEAKER_01Okay. Um, I know um you're into sneakers as well, and and sneaker and sneakerhead ahead. Yeah, absolutely. So tell me a little bit about that. How does that parallel between you know watch collection? Like, tell me a little bit more about the the sneaker world if you can't. Just obsession.
SPEAKER_00Yeah. Okay, you know, uh obsessions change. Um but yeah, you know, growing up, it was always, you know, Air Jordans, Air Force Ones, you know, growing up in in New York. Yeah, you know, you could wear a Jordan 11 with a suit, you could wear an Air Force One with a suit. So then, you know, tastes change as as you evolve, you know, with your style and the parallels for for watches and and sneakers are very close. You know, the guy who wants a sub is wearing, you know, hard bottom shoes from work, but when he goes home, he's switching to his Jordans or nice, he's wearing his ons at the gym. It's just an extension of your personality and your style. Um, which changes too, right? You know, maybe next week I trade these all in for a paddock. Who knows? Hopefully.
SPEAKER_01Well, it's funny you're it's funny you bring up Jordans because uh Michael Jordan himself is a is a big watch collector. I mean, some of the pieces that he's yeah, it's crazy. So um, you know, I think there is definitely a parallel between you know sneakers and and watches. Uh what he wears.
SPEAKER_00Yeah. Keep your eyes open. Yeah. Vanguard. Yeah. You know, even before we see uh yeah, yeah. Does he even wear RM anymore?
SPEAKER_01Yeah, I mean it's it's it's incredible. He's still a trendsetter after all these years. He's been out of basketball for what 20 plus years, maybe even longer than that. And and you know, people still follow him and and do you know pretty much everything he's doing. So what a what a amazing guy.
SPEAKER_00It's a good um a good segment, I would say. You know, I started watching Entourage Back. Okay. You know, it's probably like my third go-around.
SPEAKER_02Yeah.
SPEAKER_00And uh executive producer is Mark Wahlberg. Yeah, yeah, yeah. So if you're watching the episodes, you see a lot of AP, you see a lot of Daytonas, yeah, you see a lot of good sneakers. Well, I gotta I gotta brush up on that watch. You know it changes depending where you are in life. Um that was a great show. If you go back, yeah, yeah, yeah. There's a lot happening there. Um, but yeah, it goes, you know, Mark is another big sneaker guy, he's a big watch guy. Yeah. Um, you know, but that's the obsessions and the desire to collect. Yeah, yeah, absolutely.
SPEAKER_01Tell me about uh traveling and and how would you describe your your 48-hour luxury weekend? Like what would that look like for you? Like anything. Like I'm talking about trip, watches, you know, food, you know, whatever you like to do. What is like your ideal, what would your be your dream 48 hours?
SPEAKER_00I'm a little jaded, right? Yeah. I live in New York, grew up in New York. Uh 48 hours in New York looks amazing. You know, depending who you're coming to the city with, you could do breakfast at Tiffany's, yeah, you could do a a dinner at Don Angie's, you could do lunch at Lucali, um, you could go to Central Park. I would say New York is probably the best place to spend your weekend on a nice warm day. Yeah, not too humid. Yeah. Yeah, you know, staying on the city, going to see a play, maybe going to the ballet, um, you know, going to the MoMA, going to the Whitney, um, you know, being with someone you love, you know, a group of friends, uh, eating good. Absolutely like that. That's luxury.
SPEAKER_01Absolutely, absolutely. Yeah. I mean what about yours? Yeah, that's a great question. Um, so so uh as you know about me, I'm I'm a big traveler, right? I love to travel. You know, we just got back from a uh vacation from Bora Bora, uh, which is first of all incredible. Um the island is something out of a dream. You've got crystal clear water, you've got huts on the water, and the weather, you know, is beautiful out there, and and um it was just like a different planet, you know. So I I love to travel. So so my ideal 48 hours would definitely be, you know, somewhere either like on an island, surrounded by you know good friends and family. Family obviously is very important to me, and you know, fine dining, you know. I love food. I mean, dude, I I mean I can eat all day long. Like, you know, for me, a good meal is is better than anything else, especially with your your friends and your family, especially. You know, I know we went to Jean Georges that one night, and what an amazing meal, and and wine and just hanging out and just like that whole waiter's name, but he was cool. Yeah, yeah. I mean, everybody was so cool. I mean, that's that's you know, for me personally, that's one of my favorite restaurants in in New York City, you know, and and just having good food and friends and laughs and and you know, uh that's to me is a is an amazing weekend. And and you know, I'm a big car guy too. So, you know, if if you know I can I can rent a nice car, you know, during this trip, I mean that that that's you know kind of the the cherry on top. So yeah, I mean I I think for me, um, you know, definitely into traveling, the food, the family, um, you know, the cars and things like that are very important, stuff like that. So and a nice watch. Of course, right? You gotta bring a nice watch. Exactly. The city obviously can be um, you know, um, you know, pretty crazy sometimes. Um I love the city, by the way. I go there every weekend. Do you notice difference between clients that you've had in New York versus clients from like New Jersey or like Connecticut or like more kind of more of the suburban areas? Are there different tastes because of where you live? You know, you know, do people in New Jersey typically tend to like certain type of luxury goods or or watches versus someone who lives in Manhattan? You know, just trying to get an understanding on how how the difference between those two kind of demographics.
SPEAKER_00No, um I've I've never like spoken to someone and you know they've asked me for a piece and I've been like, oh, you must be from you know, X, Y, and C. Um it's it's very different when it comes to taste. I think being in New York finding a New Yorker is very rare. Yeah, okay. Um especially you know, um being at these stores, you know, nine times out of ten, it's a tourist, you know, someone from four country, someone who lives, you know, off the beaten path, um, coming in. You know, because New Yorkers we've seen everything twice. Yeah. What do you think this year, right? Because we're Watches and Wonders is approaching. Yeah. What would you like to see?
SPEAKER_01First of all, I'm I'm super excited about Patek's 50th anniversary for the Nautilus. I mean, you know that I'm a big big Nautilus fan, and one of the watches that I was able to obtain through you was the 5811. And till this day, that remains one of my favorite watches. Um, so thank you for that, by the way. Of course. So I'm really excited to see what happens with Patek Philippe, and and they've been very quiet and and uh extremely quiet, right? Like not even one post on any social media, just been super tight-lipped, which you know, I think is exciting the crowd even more and and the anticipation's so high right now that it'll be. Don't see anything. Yeah, yeah, crazy. Yeah, really sick. So so I'm really looking forward to that. The other thing I'm really looking forward to is the independent watchmakers. I mean, there are some really cool pieces that are coming out from these independent guys. I mean, Rashep Rsheppy, um, you know, uh Shauna Tain, who's a female uh watchmaker and one of the first ones to be um admitted to the AHCI. Crazy. Um, which is which is amazing. Her new piece, um, the Camilla is is such a great watch. And I'm really excited to to to look at that in in person. But there's a lot of other guys, Sylvain Berna Berneron, who's coming out with some amazing pieces. Mirage is good. Um we've got uh Simone Barrett, uh who's coming out, you know, obviously with um uh um you know some really cool pieces. Um, you know, Kari Voltenleinen, who's like a legend, obviously. Um everyone knows F.P. Jorn. So I mean I'm really excited about some of these independent watch guys. Uh Peterman Badat is just amazing on how these guys are creating these amazing pieces with such high complications that that um you know are phenomenal. So yeah, I mean that's what I'm looking forward to. I'm I'm really excited about you know Patek Philippe. And then, you know, I as you know, I'm a big Vascheron Constantine fan. I mean, I I love Vascheron. I mean, I I'm I'm obsessed with them. I am really looking forward to seeing their trajectory moving forward. They're one of those quieter, you know, big time watch guys out there, and and they're more emphasizing, you know, quality in their pieces and their finishing and you know their design. And you know, I I am very, very excited about Bascheron Constantine. I think that would be a that would be a wonderful um you know feature for them too. So but we need a new 222. I love the steel 22, man. That's the triple two is amazing. For someone who's building real taste, what's one principle do you think that they should live by?
SPEAKER_00Uh timeless. Okay. You know, if you can see yourself wearing something or having something, keeping something for 20 plus years, then that's the right purchase. But taste is personal. Yeah. Um, what's what's the famous line? Money can't buy taste. Yeah. Right. Yeah. So, you know, get to know you, get to know what you like, what works for you. Uh, everything is not for everyone. Um and build on that and and be confident when you do it. Great words.
SPEAKER_01Well, Jordan, I I really want to just thank you for for coming on the on the show here today. Thanks for having me. Uh, I mean, this means a lot. Uh, you know, you're you were the first person there for me when I when I made that purchase, and hearing your side of that story reminded me that the best relationships in this world are built on trust, not transactions. If you connected with this conversation, subscribe, share it, and follow the luxury prescription show. There's a lot more coming. I'm Dr. Vinay Chopra, and consider this your luxury prescription.