Profit Insights
Profit Insights is the podcast for Private Equity professionals who want sharper thinking on the decisions that protect and grow enterprise value.
Hosted by Alex Franklin, founder of Ithaca Cyber Security and Penpole, a specialist healthcare digital transformation consultancy, each episode will give actionable takeaways from the worlds of Private Equity, Cyber Security, and Operational Excellence to deliver insight that adds value to your investment decisions and protects portfolio value.
From fractional CISO and DPO strategy to leadership frameworks, hiring decisions, and the business philosophy that separates elite organisations from the rest, Profit Insights covers the full spectrum of what it takes to maximise returns and manage risk in today's environment.
Episodes include in-depth interviews with industry leaders across Private Equity, Cyber Security, the NHS, and the NHS Supply Chain, alongside Penpole & Ithaca’s acclaimed written thought leadership, now brought to life in audio and video.
Whether you are a Operating Partner, Portfolio Company Executive, or investment professional navigating an increasingly complex risk landscape, Profit Insights gives you the frameworks, perspectives, and expert voices you need to make better decisions.
Subscribe now and visit ithacacybersecurity.com to find out how Alex and his teams can support you and your portfolio.
Profit Insights
Profit Insights #6: Ode to Entrepreneurship
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What does it actually mean to be an entrepreneur? In this episode, Alex Franklin offers a personal and philosophical take on the entrepreneurial mindset drawing on Luke Johnson, James Wise, and John Maynard Keynes to argue that entrepreneurship is not about the yacht or the exit. It is about the willingness to take risk, question the majority, and put capital to work in defiance of the instinct to hoard.
Read the full article: ithacacybersecurity.com/ode-to-entreprenuership
Work with Alex: ithacacybersecurity.com | penpole.co.uk
References and Further Reading
Johnson, L. (2011). Start It Up: Why Running Your Own Business Is Easier Than You Think. Portfolio Penguin.
Wise, J. (2023). The Startup Century: Why We're All Becoming Entrepreneurs and How to Make It Work for Everyone. Bloomsbury.
Marshall, A. (1890). Principles of Economics. Macmillan. (As cited in Keynes, 1936)
Keynes, J. M. (1936). The General Theory of Employment, Interest and Money. Macmillan.
Read all Profit Insights: https://www.ithacacybersecurity.com/insights/
Work with Alex: alex@ithacacybersecurity.com
penpole.co.uk | ithacacybersecurity.com