How to Start a Successful Podcast: Complete Strategy Guide

Thinking about starting a podcast but don't know where to begin? In this comprehensive guide, Craig Gauthier and JR from OnPod Studios break down everything you need to launch, grow, and monetize your podcast in 2024. Discover the essential first steps: finding your niche, naming your show for SEO success, and setting up your YouTube and audio channels for maximum discoverability. Learn why consistency beats perfection, how to repurpose one episode into 100+ pieces of content, and the automation tools that save hours every week. Craig shares his vision for a podcast featuring entrepreneurs, artists, and athletes who break traditional rules, while JR reveals insider strategies from working with dozens of successful podcasters. From livestreaming tactics to securing sponsors before you even launch, this conversation is packed with actionable advice for aspiring podcasters. Key topics covered: podcast niching strategies, content batching techniques, AI tools for transcription and clip creation, distribution across Spotify and Apple Podcasts via Buzzsprout, social media marketing automation, and why video podcasting builds deeper audience connections than audio alone. Whether you're a business owner looking to build authority, an entrepreneur wanting to network differently, or a creative ready to share your message with the world, this episode gives you the complete roadmap. Ready to start your podcast? Visit OnPod Studios or grab Craig's book "Rules Optional" to learn more about thriving in today's rapidly changing world.

Transcript

SPEAKER_01 0:00

Hi everyone, welcome back to the podcast. Today I'm with Craig Gautier. Craig, uh, we've been talking outside uh the podcast and you want to start a podcast, so let's go through the steps to do that. Uh and also, you know, big shout out to your book, uh Rules Optional. Maybe we could talk about this for a few seconds too. Yeah, for sure. Thank you. Because it it is very interesting. I didn't finish it yet, but I I like where it's going for sure.

SPEAKER_00 0:24

Good, good, good. You can uh uh on 16 hours, or how long was the flight from Bangkok?

SPEAKER_01 0:31

Yeah, it was uh I did a I think I did a yeah, about 16 to Vancouver?

SPEAKER_00 0:38

Yeah, Vancouver and the Vancouver home is just six. Yeah, yeah, yeah. Or four and a half. It's a long one. Yeah, yeah, yeah. So you want to sleep. Yeah, you do want to sleep.

SPEAKER_01 0:45

Yeah, it was it was it was a good sleep. I did sleep well.

SPEAKER_00 0:48

Yeah, thanks for uh thanks for taking the time to to chat. I think we you know we've talked before, and uh so I'll I'll start with like uh how serendipitous all these things happen, right? So um your business coach. Yeah. Um Jean-Luc. Jean-Luc. Yeah. Wanna do that again? Sorry. Yeah, yeah. Are you like how how do you how do you edit or cut?

SPEAKER_01 1:15

I usually don't cut too much, you know? Uh just because it's more natural. But we do we do cut stuff, right?

SPEAKER_00 1:21

Okay, let's start okay. Let's start from the top again.

SPEAKER_01 1:24

Sure. Yeah, yeah.

SPEAKER_00 1:25

Okay, now that I got sorry, sorry, sorry, sorry, sorry. No, no, that's fine.

SPEAKER_03 1:29

Okay.

SPEAKER_01 1:34

Hi everyone, welcome back to the podcast. I'm with Craig Gautier. Uh Craig, I I know you want to start a podcast, and we're gonna discuss that um in depth to show people, you know, what's the best way, the best strategy to run a podcast. And also I want to big, big, do a big shout out to uh your your book coming out soon, uh Rule Optional. Um it's uh I I just started it. It's a great, uh, it's a great start. And uh I really like uh how you um how you approach rules. Uh so we'll we can talk about that too after.

SPEAKER_00 2:09

Yeah, thanks very much. I think uh there's there's serendipity in certain things when you start things, and I think that's one of the reasons why I'm interested in doing a podcast is because, like for this book, uh I had met Jean-Luc, your business coach, many, many moons ago, and he suggested to reach out to you. So you and I met, right? Initially. Yeah. So not only did we meet because I was I've been thinking about doing a podcast for for a long time, but one step at a time book. The person who did the murals, Robbie, yeah, yeah, yeah, did the illustrations for my book.

SPEAKER_04 2:43

Oh, yeah, yeah, yeah.

SPEAKER_00 2:44

So podcasting, I think, is the same thing, right? It allows like it's mobile media. People want to hear real conversations with real people of interest to them. And I think this is another way to reach and to spread the word and build your brand, as well as you know, provide more content on different platforms. Because the reality of it is, right, we could debate how good social media is and how unsocial things are, but there's different platforms. People are going there to be, you know, to consume entertainment.

SPEAKER_02 3:13

Yeah.

SPEAKER_00 3:13

Right. At first it was radio, then it was TV, now it's online.

SPEAKER_02 3:16

Yeah.

SPEAKER_00 3:17

So this is a great medium. And what you've done here is setting up these different studios, fantastic, super professional, very classy. I was impressed the first time that I walked in here.

SPEAKER_01 3:26

Well, thank you. Yeah. And um, I think podcasting is gonna be the new networking, right? Because it's very easy um for me to invite people to my podcast and to create a real bond, right? It's not just that like I do, I do like hundreds of Zoom call a month, you know, for sales and stuff. And it's like it's not the same thing, right? If I could get all these clients face to face conversation. So if you have a high-ticket client that you want to get in the future and you bring them in as a in on a podcast, then they feel better about it. And then they get to know you as a person, and then and then it moves forward. So I do see podcasts being a great way to network, also just a great way to create content for your business.

SPEAKER_00 4:11

Yeah. And I I think the trend right now, and I fought it for years because I don't like posting online. I'd rather just go and do the thing. Yeah. I love IRL in real life, right? So what you just said there, yeah, I can remember a story actually. I flew to Australia 12 times one year just to close a million dollar deal.

SPEAKER_02 4:31

Oh, wow.

SPEAKER_00 4:31

And I I I didn't have 12 times. 12 times one year. And you know, you know how far that is from where we are right now.

SPEAKER_01 4:38

It's far from Bangkok, you know. It's insane.

SPEAKER_00 4:41

But but the point is, I've always been a person, even for my book launch, yeah. I just started ramping up the posting again. But I visited in the last two months, probably 22 cities, you know, a bunch of different countries. I wanted to meet the people face to face. I want to talk like this is this is it. This is what we're missing. Yeah. The screen, you lose so much, right? But at the same time, uh Ryan Holliday did a great post on um Matthew McConaughey when he did his podcast. So he has a bookstore in Texas, and Matthew McConaughey comes to this little bookstore, right? There's only 100 people there, but what did they do? They they recorded it and they posted it. So you get the benefits of the two worlds, right? You get not in this case, he's a superstar, obviously, but you get that intimate, you have a hundred people there, but you record it and now it's available to the world, right? And so podcasting, I think, is another way to build your brand through that, build the relationships, taking things that are are in real life, posting them online, but then also bringing it back to real life, right? So it's a great way to leverage and use the two mediums.

SPEAKER_01 5:52

Yeah. And so you're you're thinking about starting a podcast. Uh, what is your idea that you have? Do you have a specific niche? Like, where do you want to go with the podcast? And then and then we can talk about um different things and and how to approach that um as a strategy.

SPEAKER_00 6:08

Yeah, for sure. So in 2017, uh Canada had a big birthday. It was our 150th uh birthday. So I went across Canada and did a little show called Show Me Canada. And what what I was doing is I was interviewing artists, entrepreneurs, and athletes. Yeah. Because when you think about it, those three buckets don't follow a traditional path, right? For you to make a living as an artist or an athlete or to build a business or to build something, right? You have to start something. And you basically you eat what you kill.

SPEAKER_03 6:43

Yeah. Yeah.

SPEAKER_00 6:43

Right. I don't know if I can use that in today's world, but but it's true, right? You're starting something because you have an idea, right? And you you take that idea. So what I want to do is I want to build from that because I've been fortunate in my life and I've met thousands of people all around the world. And there are so many great people out there doing so many things that they need to be put into the window as examples of what's possible because there are so many people that have been following traditional paths. Yeah, like traditional rules. Like traditional rules that we all know the world is changing. There's no, even if you've been living under a rock, I'm sure somebody has found like an AI bot has found you somewhere, right? The cost of living, like like everything is changing. So what got us to this point is not gonna get us to the next point. No, and it's happening at a rate that's unprecedented. Like it's unprecedented. Yeah, yeah. I say it's the industrial revolution on steroids. Yeah, yeah, yeah. Right? It's definitely like major rights.

SPEAKER_01 7:43

It's uh I I like I don't have kids, but if I had kids, I was I would be very concerned, you know, uh to know where where they're gonna work, where they're gonna go, how their uh income's gonna go, right? All this stuff. And I'm thinking about, you know, my parents, right? And I I followed a set of rules because of my parents, right? And the set of rules was okay, I want to, my my mom was working for the government, my dad for Bell Canada. And then my goal was okay, get a full-time job, buy a house, have some kids, you know. This was these were my rules, right? But then later on, I, you know, I I I lost my job and uh uh you know, we had cuts and all this stuff. And then I become I became a freelancer, but to become a freelancer is a very scary thing. I didn't want to do it, right? Because I if I had the the golden handcuffs, right? A government job, you know, all this stuff. So so it's uh uh it's interesting, you know, this this this flow of the the rule in your mind, right? That you put yourself in. Yeah. Um so yeah.

SPEAKER_00 8:45

It gets handed down, and there's some really cool research out there that shows it's part of DNA, and you know, yeah, we won't get into that, but you know, the irony, I think, of all this is that you think you're safer because you know, you work for the government, which is true, but you're also limited, right? So there's a trade-off. I'm not saying it's good or bad because there are people that that love that and they right, they love that, they need that, that's their personality, that's great. I mean, you don't have to grind for 24 hours all like, no, no, no, no. I'm not trying to say that. What I am saying, however, is though, that we have a change that's coming that's unprecedented.

unknown 9:20

Yeah.

SPEAKER_00 9:20

And without even predicting the future, we know we have to do something. So we should at least be open to the possibilities of thinking differently first, because everything starts here, and then trying new things. I mean, we just talked about before we came on the air, we just talked about vibe coding, right? And how it's a game changer. Yeah, yeah. The stuff that I've been doing is insane. All the stuff that I learned 20 years ago is like can be done. It's crazy what you can do.

SPEAKER_02 9:44

Yeah.

SPEAKER_00 9:44

So we have this emotional attachment things, right? That, oh my God, AI is terrible. Oh my god, AI is gonna be the greatest. Okay, let's put the emotion aside and let's go, okay, what are the tools available to us? Let's learn them. Why wouldn't you? Why wouldn't you learn them? Like, what are you gonna do? Watch a rerun of Lost?

SPEAKER_01 10:03

No, no, you have to learn these tools, right? Even though if you don't like it, because there's a lot of I talked to a client the other day and she was like, don't really touch AI, you know? Why? I get it, but like, yeah, well, I think it's the idea of it's taking all the servers in the world and all the, you know, and so we're building more server. This this is the idea, it's environmental, right? Yeah, yeah, makes sense. I mean, it is it is pretty bad. And uh, you know, the cost of like SSD is going up, the cost of uh memory is going up because of AI, you know, so there's all these things, but why would you yeah, no, you have you have to learn it.

SPEAKER_00 10:38

I would argue that everything we do in life is bad for the environment in some capacity. Yeah, we can uh really because we're living like and because we're living, right? We we're we're living, that's what we're doing.

SPEAKER_01 10:50

We're the problem.

SPEAKER_00 10:51

We're the problem. We are we are the problem, yeah. A thousand percent we're the problem, yeah. If we go from a nature's perspective, right? So again, obviously, yeah, we want to do as as much as possible, but I mean, that's my background is data centers, and they are they are pigs on energy. Like if you look at what Florida, you know, they got to build them somewhere if this is what we want. So are we gonna be hypocritical and say, well, we don't like this, you know, all this technology, but yet we use iPhones and we use computers every right? Yeah, yeah.

SPEAKER_01 11:23

You're you're you we're we're kind of honestly we're kind of we're kind of stuck in it. Like we can't, and then the technology, you have to learn it. You just have to. If not, you'll fall behind. And then if you lose your job and you fall behind too much, it's like, no, you have I think you have to to be ahead of technology.

SPEAKER_00 11:39

That's or you could go and squat on a nice little island in Dominican.

SPEAKER_01 11:43

I have a buddy that's like that's like I want to move to the Yukon or something, and oh no, go warm.

SPEAKER_00 11:49

Don't go out there.

SPEAKER_01 11:51

I don't know what he's doing, but he's like, I want to get away in a cottage and just live there and you know, which is fine.

SPEAKER_00 11:57

And again, there's no right or wrong, right? There's just what suits you, right? We can't be high and almighty and all that. Yeah. Um, anyways, okay.

SPEAKER_01 12:06

So give me your podcast, right?

SPEAKER_00 12:08

So yeah, exactly. So give me some advice for like this is a real scenario, right? Yeah, yeah. So from your professional opinion, what does that look like to help the audience out there and help me, obviously? Yeah. What's the what's the best course of path? Like, what do I need to do? First step.

SPEAKER_01 12:23

Yeah. So first step, right? You want to find what your podcast is about. And ideally, you want a niche. And what I mean by that is like, um, let's say I do a pod, like you want a niche in like very specific because there's too many, like, there's not too many podcasts, but there's a lot of content, right? So if I do something that says I'm helping an entrepreneur, it's pretty, it's pretty wide range, and you're gonna be it's gonna be hard to find you online, right? And YouTube already has a big podcast that is sharing, right? YouTube, Spotify, whatever. Uh, so if you could niche it, you know, I want to help entrepreneur with their finance. Okay, we're niching down. How can we niche even more in Canada? In French, okay, we're niching down even more, right? So you have to think about the language, the space, who is your target audience, and um, and this is gonna help your search, right? How to find you online. So there's a great podcast called Investis Quebec. They're not in my studio, but they're great. So great to see them and great shout-out, yeah. So Investis Quebec or French are about finance, and uh they're in Canada, right? There's not like often when you look at finance books and all that stuff, it's it's often US based, you know, um English. So so sometimes it's good to niche it, right? So niche your podcast, right? That would be one thing, as much as you can, right? That's one thing. Uh after that, um you know the name of the podcast is important, right? I had some guys, uh, their part, they're great guys, but their podcast was named Let's Talk About IT or Let's Talk About It. All these words, if you search that on the internet, let's talk about IT. It like if as a as a search engine, as an SEO, all these words are already used so much. So it's very hard. So for them, at when they started, they said, Hey Jar, I can't even find my own podcast on YouTube, you know. So, so like let's say we we we made the the company on pod, right? On pod is a specific name. I so look on Google, look on YouTube, look on Spotify, look at the name of your podcast, you know, because if the name is very um specific and not already out there, that helps you, right? Because now I can say, I can say, oh, go look at on pod and it's gonna come out, right? Uh you don't necessarily need a specific word that's created, right? It could be your podcast, but it probably helps, right?

SPEAKER_00 14:55

It does help. Because then you can associate, especially with pod, podcast. Yeah, it associates the name with what you do.

SPEAKER_01 15:02

Yeah, yeah, exactly. And so so that's gonna help your SEO. After that, on on YouTube, when you build a YouTube channel, think about the SEO, think about the wording, right? What are the people learning on your podcast? If I say I'm Jeremy, I ran a business and this is my podcast, it doesn't tell me what I'm gonna learn on the podcast. So, YouTube with the word, with the search words and the keywords, can't really know who am I sharing this to, right? So you have to know like what are you teaching people, right? And you have to write this out in YouTube and all this stuff. And what is great about AI is now you can plug in Cloud directly on your Chrome browser and say, Hey, look at my YouTube channel. This is what I want to do. Can you just fix it for me? And he's gonna go in and fix it, yeah, right? And it's gonna give you this first step, right? Not everything, but it's gonna give you the language. Also on YouTube, you want ideally one language, not two, right? Because a lot of people in in this region will do French and English. Uh, even I do it, which is a mistake, but I'm using it a different way. Uh, but on your YouTube, you want YouTube to say, this is a YouTube channel that is English, and I'm gonna share to English people.

SPEAKER_00 16:12

So then would you have different channels for different languages?

SPEAKER_01 16:15

Yeah, 100%. You don't want to do it in the same, you can, but it again, it's it's gonna be a pain to switch your languages and all this stuff.

SPEAKER_00 16:22

Just in case I want to do like uh a language and get AI to do my voice that I can't speak the language, like German.

SPEAKER_01 16:29

So so there's uh there's a guy in Ottawa called Renovision. Okay, uh, and this guy is a massive YouTuber, massive, like like he's making a lot of money out of YouTube, and he he does Renovision, uh renovations. Renovations, yeah.

SPEAKER_00 16:44

He's called Renovision, but there's a great example right there of his his name and what he does, yeah. Right? It it can you can associate it.

SPEAKER_01 16:52

And you know what he did? So he got successful, and now he said, Okay, I'm gonna make another five YouTube channel in five different languages, and I'm gonna get a dub in all these languages. So now he has a Spanish YouTube channel. It's the same videos that he just read it, copies and pastes and puts it in language together. But it's a lot of work to read it. Yeah, yeah, yeah, yeah. Voice again. Yeah, uh, but he got all this done, and uh, you know, it's it's it's working really well, but it's it's specifically you can't do it all on one channel. So so these are the first steps, and then you can you can use Buzz Sprout, it's pretty great to uh to post your audio channel, your uh audio podcast. So Buzz Sprout, you'll you'll pay for it. It's free for like a very small amount, and then you pay for it if you want more hours. Okay, but it is gonna spread it everywhere. Apple, like really well done, you know, because there's a free option where you post directly on Spotify, Spotify Podcasts. Um and then it's just not as well shared. You can share it to a lot of places at the same time, but it's not gonna do it as much as Buzz Sprout.

SPEAKER_00 17:57

Gotcha.

SPEAKER_01 17:57

Uh, weirdly, weird enough. And then Buzz Sprout gives you a website, you know.

SPEAKER_00 18:01

Yeah, well, those companies are gonna give you if you're not an aggregator like BuzzSprout, yeah, they're probably that's gonna give you more reach, right? It's similar with the book in terms of how you could go exclusive with Amazon, yeah, but then it costs you on any other platforms, yeah. So you have you it's a tra it's a trade-off, right? When you start.

SPEAKER_04 18:18

Yeah.

SPEAKER_00 18:18

And I I I like that idea again, because I just went through it with the book of distribution across many channels as opposed to just locking in with one.

SPEAKER_01 18:28

Yeah. And on a side note, at Onpod, we're building this little uh application. So right now we have our own storage system, our own Google Drive that we made, uh, and that runs on Backblaze, which is uh they're they're in Ottawa, they're great, uh, which is they're running on Amazon S3. Uh so for people that are technical. The geeky bits. Yeah, yeah, the geeky bits. So, anyways, we're building a new app with that app, um, so our storage system, so our clients in the future, and we're gonna sell this app as a kind of a SaaS. But basically, you receive your file, okay, and then you receive your edit. I send you your edit, and then you can click AI, and AI is gonna transcript your edit, your edited podcast, and it's gonna give you everything you need: your title, your description, your uh your timestamp, everything you need for YouTube is gonna be there. Then you can click a button and create um uh a cover art. So we can create a design cover art so it it goes through an API. So an API is just kind of a connection to another website, and then we have a website that creates um different thumbnails. So we can create a template thumbnail for you, and then you have it in there, and then you just click it. And then instead of downloading your files, you just post them directly on YouTube. Connect your YouTube, boom, post. So you can schedule in there, and then you don't have to download, upload, schedule, put in the text. You just press three buttons, right? And we're gonna do the same thing with Buzzsprout, which is gonna go everywhere. And then we we're gonna do the same thing with an API with um we're using VizArt, which is similar to Opus Clip, which creates clips. Yeah, yeah. And so we'll build a template for your show, we'll put it in our system, and again, you'll be able to press a button, it's gonna create your clips all in that system, no downloading, uploading. Um, and then you'll be able to post these on YouTube automatically. So we're we're building that right now to help our clients.

SPEAKER_00 20:19

No, that's great. So, okay, so from start to finish, so obviously you get a niche and a target audience, right? That's where that's where you start. Yeah. Then once you do that, we talked about something a little bit earlier about consistency. What do you recommend in terms, like what do you see in terms of cadence? Because in the book I talk about code, right? And code is basically everything that happens in your life follows a code. So first you're clueless, then you're overwhelmed, then you're deliberate, then it flows. Yeah, right. It goes from that's the flow for every every single thing that you do in your life. Yeah. So my ambitious self says, yeah, I want to be Joe Rogan and do something every day, right? But we all know what happens, right? I might even do two or three and then do do 20 in the first week, and then I'm like, oh, I'm really tired.

SPEAKER_04 21:05

Yeah.

SPEAKER_00 21:06

What would you say in terms of a cadence or consistency to start out once a week, yeah, once every two days? Like talk to me about that.

SPEAKER_01 21:14

So, first let's talk about posting. Yeah. And then we can bring posting to so the strategy, the best strategy, right? And I know it sounds a lot, but it we can make it like I do it and it's not a lot uh of time, anyways. So the strategy is post every week uh your podcast. Okay. Buzzsprout.

SPEAKER_00 21:33

So one a week.

SPEAKER_01 21:33

One a week, one a week. Same day, is there a day? Is there favorable? There's no day.

SPEAKER_00 21:38

Can you give us some insider information? Is it like Friday at 2 a.m.?

SPEAKER_01 21:42

I I don't think there's really a day because or does it depend on the topic? So so for YouTube and Buzz Sprout, there's not a day that you need to post. But then when you do your marketing, yeah, maybe there is a day, right? For marketing on LinkedIn, for sure, for sure, Instagram, Facebook. Facebook, TikTok less, you know, but for people that are following you, right? Yeah. When it's gonna come up, right? And so we'll talk about that.

SPEAKER_00 22:06

Oh, I see, I see. So they can expect that it's yeah, like it depends.

SPEAKER_01 22:10

Yeah, yeah, yeah. You're following, right? Yeah, yeah. If you're my target audience, you probably get up at 5 a.m. I don't know. I think. Uh right, you get up early. So, okay, well, by 8 a.m. or even 7 a.m., you know, 7:30, I can post and you might see it, right? Yeah. Uh, but if you're a government worker, right? My audience is government workers, then okay, they you know when they're going to work. So when do they watch this content, right? Is it at night? Is it in the morning? Probably not in the morning. Uh, is it at noon? Yeah. So it depends. Is it uh, you know, uh 12 or 1 p.m. uh on Tuesdays, right? Not Monday, because Monday's busy. So there's these ideas, right, on marketing, but it doesn't matter too much, right? So we'll we'll break down the so the consistency one a week on YouTube and the Buzz Sprout, which is gonna go everywhere, right? For for audio, podcast, and video. And then you have to do your marketing, right? Podcast is like a little business, but it's also marketing for your business, right? So it kind of trickles down, but you have to market your podcast. So a couple things that I tell my clients ideally, we post one reel a day. Okay. Now, one short form a day sounds like a lot of work, right? But there's automations out there that, okay, with one podcast, I can get like 30, 40 clips, right? They might not be all good. So you can watch them and take like 10 minutes to watch these and then choose the one you like, right? So that's good. So then when you're set, um, I'd say, you know, put them in a bucket, put them somewhere. And then um, what you can do is after you have like, let's say in in a month, you'll have so many clips. You'll have a hundred clips for sure, right? Uh so you can take 20 of these, you can take a hundred of these, whatever you want. And then you can use softwares like Social Be, um, which is a posting software. And what it does is that creates a bucket and it follows a calendar, and that bucket has a hundred clips that you set up, right? Um, so you do this once for the next three to six months, if you want, right? Gotcha. And then you don't do it again. You put it in there and it's gonna rotate the clips, right?

SPEAKER_00 24:22

So, so part of the plan, and this is this is Casey Nice said, I don't know if you're familiar with him, but he's one of the best YouTubers on the planet. And we had a conversation a couple of years ago about creativity, and he talks about him and um uh Peter McKinnon, they talk about you know planning and strategy, right? And one of the things that I love to do is I love to be in the moment, but what I'm realizing is what you just said is way more valuable, right? It's the whole thing you're gonna build a movie or make a movie or something. They plan that years in advance, right? The right, like this book took me two years to write, right? You're planning it. I'm not gonna launch the first line that I wrote. So having that strategy and having those in the can allows you to have content that can be used, right? And so it's a way of, you know, people are saying, well, I wish I could clone myself. I wish I could clone myself. You are. You are, right? That's the advantage of I call it two worlds, one life, right? So you you you clone yourself. So you have an online persona. AI can help, digital avatars can help, but all this stuff, all the content that you create in the real world, right? Doing something exciting, then sharing it with the world. So being consistent and having that strategy allows you to be more consistent as opposed to, oh, I woke up this morning, I don't feel like I don't have any ideas.

SPEAKER_02 25:39

Yeah.

SPEAKER_00 25:40

So now what do I do? Oh, well, then I won't post, then I won't post, then I won't post. And then it's just a right, yeah.

SPEAKER_01 25:46

And it's uh if you can create like a hundred clips, then you're good for six months if you want, right? You don't have to think about it, you can add to them, right? But you don't have to like overwhelm yourself with, okay, I need no, no, it's it's one day of work, like for for like six months if you want. And what you can do is you can do four podcasts, right? So a month of work. Um, and and a way to save time, right? Is so if you're starting podcasting, you want to save a lot of time and save some money, right? We have a plan that's $500 a month, okay? Gives you two hours in studios with two edits. Well, we'll do four edits if if that's needed. So if you do two hours and four 30 minutes, you're good for the month. At least you know you got your four episodes and you're ready to go, and then you can create clips and all that stuff. And so you're saving time. And I always say to people don't see podcasting as it needs to be like a Jirogin, one episode, one guest, right? The guest that you bring in today, you can do two episodes with them, or even three if you want, right? The the content, it's like um uh what's the name of that guy? Uh he um I have a I have a blank, but anyways, I'll come back to Stephen Barlett. No, no, the the other guy that talks about um he's the the wine guy.

SPEAKER_00 27:00

He used to Oh Gary Vee.

SPEAKER_01 27:01

Yeah, Gary V.

SPEAKER_00 27:02

Yeah.

SPEAKER_01 27:02

So Gary V repeats the same thing over and over again. You see a clip, he's now he's talking about uh live selling, right? Nonstop. So don't be scared to repeat the same content. People have not seen your content. Most of the planet have just not seen it, right? Um, because we're not Joe Rogan and uh and Stephen Bartlett, right?

SPEAKER_00 27:24

Well, even even them, the the it's amazing the people that I go, like people that are CEOs or like and I say, Oh, have you ever heard of Stephen Bartler? And they're like, No. And he has, you know, millions. Like if you think there's nine billion people or how many on the planet? Billions.

SPEAKER_02 27:38

Yeah, yeah.

SPEAKER_00 27:39

And he has only what 12, 15 million people, even Mr. Beast. Some people haven't even heard of Mr. Beast on YouTube. I'm like, how do you not hear Mr. Beast? He's got a quarter of a billion followers. Like that's insane.

SPEAKER_01 27:50

So you can repeat your content over. That's a great point again. And it it people feel like, oh, I shouldn't, you know, or they feel like they need to change clothes.

SPEAKER_00 28:00

You know what? Nobody recognized, nobody has the attention span. We're all squirrels. I couldn't tell you what did you wear? And that amazes me. Right. The next week everybody's all trying to do perfect, and we buy all these things, then we go on Instagram, we try to look at it. Nobody remembers what you are or what you look like.

SPEAKER_01 28:15

And this is why consistency is important because people have not seen it, right? And even uh, I saw Stephen Bartlett post on uh on Facebook and YouTube shorter version of his podcast now. So it's not a it's not a super long form, it's not a short form, but it's in between. It's a five, 10-minute clip of a podcast that he did that he reposts on YouTube.

SPEAKER_00 28:40

So did he ed did he edit it? Like is it a mashup or do is it just one part? Like, you know how you break down podcasts and go, okay, first we're gonna talk about this, then we're gonna talk about this, talk about this, talk about this. Like, did it just do sections or did it actually it might be a section or it might be edited?

SPEAKER_01 28:55

I presume for him it's like edited a little bit, right? It's a section that's condensed, and it's like this this lady was talking about visceral fat. Okay. Like if you don't sleep well, you're gonna you're gonna Yeah.

SPEAKER_00 29:07

So there's one core concept that he's trying to Yeah, yeah, yeah. And it's which goes back to your idea of um a niche. Yeah, a niche one idea.

SPEAKER_01 29:17

What's important in the podcast? And this is super, super important. If I start my podcast, I mean if you're famous, maybe like, but you have to think about, I don't want to say, like, who are you? Like, where where where do you live? Like, where where were you born? It's like, imagine somebody watching this and is like, I don't really care about this, right? Like, even for like a fame, like it's it's more for the regular people, right? Unless the person's really, really famous, but even if they're famous, you want to learn something, right? And it's not about the person, it's about about what can I gain from this podcast? So, usually I would go with a question like, what can we learn about rules that say, and then you you teach us something really valuable at the start of the podcast. At the end, I'll say, How did you get there? Right. Because now I want to hear your story. I've listened to the really good content, and now it's like I come back. So sometimes we we tend to I listened to an Ottawa business podcast the other day, and it was a business coach. I want, I was excited, you know. Okay, I want to learn something, right? The only thing I learned for 30 minutes is where he's from, how many kids he has, and nothing really important.

SPEAKER_00 30:25

So that so that brings up a good question in terms of the types of content, right? And I guess there some podcasts entertain, some educate, like there's all different reasons. Yeah, when you're picking a niche, I guess you also have to determine that as well, right? Like, am I gonna entertain you, right? Is this a podcast I'm starting for entertainment? Yeah, or educating, or do you find that there's overlap, or you can do both? You can educate and entertain at the same time.

SPEAKER_01 30:53

Yeah, well, the you know, good podcasts that are so Steven Barclay obviously he's educating while he's getting these really important people, right? So he he did a podcast with you know, um fitness, like all types of people, right? Uh so mostly, yeah, he gets famous people, but also educates. And his best clips, one was um like uh I don't know if it was brain surgeon or something, but he's talking about the brain, how people think and all this stuff, and super important. And then one was about coffee, right? Like, so so how coffee affects your brain. And that clip went super high because people, everybody, everybody, everybody can relate. So if you can do a podcast that people can relate to, that's really that's really good, right? Um, but it has to be in there, and it it can't just be like like you have to attract, like tease them at the beginning of the podcast, you know, for them to stay.

SPEAKER_00 31:49

And so there's a there's a formula, right? Yeah, right, where you gotta hook them at the beginning, you gotta show your personality, why they should listen, why they should care. Yeah, all that stuff.

SPEAKER_01 32:00

And no long intro. Certainly when you begin your podcast journey, forget about the long intro. That's just like when I start my podcast, I could have said, like, hey, welcome to podcast. This is on pod. We have a studio, we have this, we do this, and it's like you like almost like an ad. And then, you know, how's it going? Like these, these cheat, these phrases are not important, right? No, how are you doing?

SPEAKER_00 32:23

People blank out and they don't want to, they don't want to hear it. No, you have to earn their trust, right? Yeah, and their attention, right? Yeah, that's the big that I mean, those are the biggest currencies in today's world, right? Is attention because there's so much noise and trust. Yeah. So part of that is, and then now I remember like when I was growing up as a kid, right? And we had the news. We had a couple of channels where I grew up. I grew up in a small town. Yes, and whatever was on the news, that was the authority, right? That was the signal. Podcasts give you the authority as well, right? It's like, oh, you have a podcast, you're having a conversation, you're an expert, you know something. Okay, good. You got my attention. Now prove it. Right? Do I know you? Do I like you? Do I trust you? Then you can build out from there, right?

SPEAKER_01 33:11

Yeah, yeah. No, 100%.

SPEAKER_00 33:13

Let's run it down like if there was a checklist. Yeah. Right. So, first thing.

SPEAKER_01 33:19

Yeah. The first thing is really, you know, the niche. Yeah. What you're what you're gonna get is the niche, and then the the name of the podcast. Yeah, which you want to research a little bit, just go online and and and check it out. Uh, after that, you know, setting up the YouTube channel, all this stuff, we can help, you know, okay, because there's a lot of stuff, but you can also input Cloud and help you with AI and stuff like that. Okay, I think that's powerful and you should use it.

SPEAKER_00 33:42

So, okay, on that note, you'd recommend obviously doing video and audio.

SPEAKER_01 33:47

Yes, yes, and the video, why the video is important today is that they can connect with you.

SPEAKER_00 33:53

Yeah, they can see you, they can see you, yeah, right.

SPEAKER_01 33:55

When I listened to your audiobook and I I started it, and it was like I didn't even know if it was you or or not, because I'm just listening to a voice and the voice is good, and I'm like, great, I like it, right? But then when I see you, then I can connect with you. And certainly if you have a business and you're selling something, it's like example LinkedIn profiles, right? You see two types of photos on LinkedIn profile. One is gonna be like a very close face, right? Which is the best way to do it because when you see a small circle, a small circle, like you're connecting with somebody and you see a very small person, if I don't see the full face, I it's hard to see if it's a full body, you know, you can't connect with the person, right? There's a there's a feeling, right? When I see your face, I connect with you or not, or maybe a little bit more than other people, right? There's a there's a feeling behind this, and the same thing with video podcasts. We connect with you, we see you, you become um the expert, you build your authority, you have something to associate, right?

SPEAKER_00 34:55

Exactly, exactly.

SPEAKER_01 34:56

And then when I see you on the street, I can say, I saw your podcast, you know.

SPEAKER_00 34:58

Yeah, it doesn't happen often, but it's it's it's it's so interesting because I mean you're younger than I am, but in when the internet first came out, I'm dating myself, but nobody would put their pictures up because everybody was a scared, you know, it's scared. It was kind of like online, like I don't wanna I don't want to buy anything online. Yeah, it's a scary, but now it's almost the reverse, yeah, where you can't pay cash for anything and everybody buys online. Oh, you don't have an online store? And you're there. Well, no, can I give you cash? No, no, you can't. No, but it's the but you to your point, it's important. Like when I looked in a LinkedIn profile and there's no there's no picture there, it's like now it's the opposite. Like, are you real? Are you just somebody creeping or like what? Okay, so then we go into the next phase after that. So we got niche, yeah, we got um you know your audience, the name, all that kind of stuff. Yeah, then we go into uh the the setup, we want to do video, yeah, and that will also give us more content too, right?

SPEAKER_01 35:57

Yeah, automatically, right? It's it's so easy to grab video and create reels, and then that's good for your strategy and your marketing. And one thing on the marketing uh that I forgot to mention that people don't do is the articles. Grab your podcast, grab the transcript, create an article. There's, I mean, we're building something to automate this, put that on LinkedIn, you know, repurpose it. Boom, repurpose it. And if you want even more boost, um, let's say I invite you and you already have an email list, right? Let's say you have an email list, then maybe I say, Hey, I have a podcast with you, you know, I created an article. Do you want to put it in your email list? You know, that's good.

SPEAKER_00 36:38

Oh, that's great. And you you're you're tweaking the content, you're repurposing the content for the medium, right? Yeah, which is great. So you're hitting the people who like to read, the people who like to watch the whole thing on YouTube, the people who want to listen on Spotify, the people who want the clips on Instagram, you're reaching every audience to consume it in different ways. Yeah. And that's how they're gonna know you, right?

SPEAKER_01 37:00

The people that win the most is the people that are not scared of posting, right? Because a lot of people I talk to I'm terrified. Um, talk to this lady, and you know, she was like, Oh, I'm not ready, you know. Yeah, she does like she doesn't post there, doesn't post here. And it's like, okay, well, you know, I get it, right? Sometimes you wanna like I want to bike boycott Facebook sometimes because it's just make it so complicated sometimes for ads and things like that, right? Um, but the end of the day is like post as much as possible, don't care so much what people think, but just post like Gary Vee. Gary V posts like an insane person, right? He doesn't care what people think, it's it's just and at the end of the day, it's gonna help you because you'll be out there, right? And it's better than being out there than not being out there, yeah.

SPEAKER_00 37:48

And then it, I mean, it's just up to you. Then you self-filter, right? They're gonna be people, and that's what you kind of want, right? Yeah, that's why it's hard for a lot of people, is because they want to be liked by everybody. And if some right, you can't, and you should, that shouldn't be the goal. You want people not to, I shouldn't say you don't want people to like you, because obviously but if your content is if it if it if it's kind of okay, then everybody's gonna be okay with it, right? If you don't push, you don't have to be extreme and sensationalize everything, but no, but you gotta have a point of view and a a target, yeah, and then that's the niche. And if you you don't fit that target, that's great. That's no problem. Fine, go find your go find your uh tribe, right?

SPEAKER_01 38:25

Yeah, and the example is like uh Stephen Bartlet and Joe Rogan brought um um uh the conservative um Yes, I saw that.

SPEAKER_00 38:34

Uh Pierre Polyev.

SPEAKER_01 38:35

Pierre Peliev on, right? So maybe some people are like if if you're on the political side, you know, maybe you're more liberal, you're more conservative. So maybe you don't like Pierre Polyev, maybe you love him, right? So again, you can't you can't please everyone, right? Yeah, but you bring them in your podcast anyway. Like it just you you have to create content, and this is a good thing.

SPEAKER_00 38:56

Um and if you think about it for anybody that has a business, I I know when I first started out, how did you market before? Ads that you couldn't track, like paper ads and like newspapers, right? Like everything was podcasts, you can track everything. Yeah, right. It's a it's basically, I shouldn't say it's free advertising because it takes your time and you got to pay for services, but it's much better that you have the ability to control that and you can see where people are coming from. Whereas before they'd sell you a billboard on the 417, yeah, right for a big advertisement. You have no clue. Like, why am I stopping at McDonald's? You know, nobody's going at the counter. Hey, I stopped at McDonald's because I saw the ad on the highway. Yeah, right. So to your point, it's it's it's great. Okay, so what's so after that? So we got the we start with the niche, the title, we talk about doing uh YouTube, definitely video. We talk about multi-purposing, all the content. It's a great way to for your content strategy, it'll it'll save you, yeah. And coming up with ideas for posting.

SPEAKER_01 39:59

So then after and you can automate all this if you know if you don't have time to post every day because nobody wants to do that, right?

SPEAKER_00 40:04

Yeah, you can automate it all.

SPEAKER_01 40:06

And then after that, after that, you know, the one the really important thing is to start, right? Don't be scared to just go, right? Don't be scared to start creating because if you wait too long, you're just wasting time, right? If you started a year ago, well, you would you would be here, right? Yeah, you started two years ago, you'd be here. So it it grows really fast, but it's chapter 11. It's exponential, right? It's exponential for YouTube and all that stuff. So it does take time. So you have to go for at least a year and two years, right? And it's a it's a long-term project. Um, so but start. Don't worry about the intro, don't worry about um graphics, don't worry about all this. Just start. Obviously, YouTube channel, you guys set it up, photo, cover art, and then the description and set that up. But again, we we can help, and there's easy ways to do it, and there's AI. After that, it's just about creating content, starting it, and then you can, you know, start like two weeks and then have that in the in the in a side bucket for in case you're missing content, right? Or do a month four episodes, and then you know, four episodes. We could do today four episodes easily of 20 minutes on four different subjects together, and then I would have that in the bank. And you could start by doing four episodes with somebody you know and just keep that in the side and have no relation to dates, no relation to news, right? Keep it for the future, it's just content that has no uh date attached to it, right? And that's something you don't want to do necessarily, like because a hook could be uh sometimes related to news, right? This is a war, Donald Trump that says something, right? It's related to news of today, and so you can use that as a hook, right? Which is great, but you don't want as as a backup, you want that as okay, we're gonna post it like this in the next two weeks, right? Yeah, because news is a great hook, right?

SPEAKER_00 41:59

If I talk about something that happened yesterday, talk, I don't know, we talk ebola or to your point, you can even come back and reuse it again, right? So you do a podcast, you keep it as a regular cadence, you be consistent, and then all of a sudden news comes out that can relate, then you just bring that back up because, like you said, people, especially with our attention spans today, right? Yeah, you why I mean, how many times do you rewatch movies and shows and like yeah, yeah, post it again?

SPEAKER_01 42:28

And you know, one concern with the studio that people had was like, oh, it's the same background that I've seen a lot, right? Because they follow me, you know. So I have all my clients and one, but think about this, okay? Um I don't think it like we're trying to, you know, do green screen, we're trying different things to have people have their own design, but like like there's so many podcasts in the world that you're the the background, you know, you see it because you're in Ottawa, maybe you see the studio, right? But the reality is that all the other people did not see it, right? It's so so it's like if if you advertise to yes, the entrepreneurs in Ottawa, they might have seen it because we tried to get out there, but the rest of the world didn't. Like most people, like like you said, with with people not knowing Mr. Beast or Stephen Bartlett or Joe Rogan, it's like, yeah, no, it does, it doesn't matter, right? So don't don't overthink it and get started. And even starting with with at-home stuff, like I still recommend it, right? And I still help people because I want people to get going with their content. Um it's so important.

SPEAKER_00 43:35

Yeah, yeah, no, that's that's great. That's great. I I mean, I go back to two people that I really like and I follow Tacky Moore as one. He's one of the most brilliant copywriters, and he's a he's a coach. Um and he coaches coaches, basically. Yeah, no, he's his content is spectacular, and he just went on this YouTube journey and he was in a similar boat where he he didn't like he didn't. Know about posting content. He's he's an outdoors person, you know, he barefoot, like legit guy. And then him and Dan Martell were talking. And Dan Martell said, when I became, you know, when everything started working was when I decided to commit. Because I'm deciding to go pro. So to your point, and what you said to me earlier, like one of the first things you said to me is if you're gonna commit, commit and do it and be consistent. You have to. You can't do this as uh I'm gonna post you know Thursday in June here, and then I'll see you in September.

SPEAKER_01 44:34

Yeah, that's doesn't it doesn't work. That's the biggest problem with my some of my clients, and it's uh and this is why we changed our plans actually, because we wanted to we want people to succeed, but if they don't do it often, then they don't succeed. They're just it's like a business paying, you know. I've seen it, like I've I've worked for the government, and we, you know, we paid for this video that was 30 grand, you know.

SPEAKER_05 44:55

Okay, great.

SPEAKER_01 44:56

And it's a seven-minute video, and we they put it on YouTube and then and then they put like ten thousand dollars of ads on it, so it has a lot of views, but then what? Yeah, and it's gone. Yeah, so you just wasted 30 grand. Yeah, it's like the video disappears, right? Because there's no growth, there's nothing.

SPEAKER_00 45:14

There's nothing that's what's the point, it's gone.

SPEAKER_01 45:17

But if you're consistent with a with a podcast, then at least you're growing something long term, you're not just posting one video for 30 grand, like that's that's not worth it. Um so sometimes people like you post and forget it, and then it's it doesn't go anywhere. Uh and that's that's I find that unfortunate. So then that's why we we have their yearly and monthly plans because we want them, and that's why now it's like no no, I'm tracking my clients. I I see I saw like like David Denardo, like his podcast is like he's doing great, he's doing the work, but now it's like it's not it's not it's not picking up. Okay, what do we do? So then we looked at everything and we we got it done, and now it picked up and he has like 800 subscribers now plus, it's great. Um but it's it's all about just looking at it and and and finding ways to get that going, right? For the for the client.

SPEAKER_00 46:07

And and I guess the other the last question I would have for you. So you gave in great example, steps to start, which is awesome. What's so consistency? Does anything change after you start? So you just said, you know, you gave David as a good example, right? So you you monitor, you watch, you like how often, like what are good signals? Because, you know, a lot of times when you post something, I'm sure we've all done it, right? I've done it. You make a post and then you sit there and you click refresh, refresh, refresh, and you want that first view, second view, third view, right? And then all of a sudden it's like, okay, how do I now get from three views to 10 views? Like, how often do you and what's realistic when you start a podcast? So let's say that I start a brand new channel, I have no followers, I have nothing, I know nobody, and I pick my niche, I do all the steps that you do. Like, what's a good timeline? Like, what do you see? And and again, it it the the goal, you know, I think the goal for most people are probably well, like I want a million followers, which is unrealistic for for most people. But you can pay for it. Yeah, that's true. Anything can be bought.

SPEAKER_01 47:16

Which is just like basically some companies what they do is they they advertise your podcasts on different platforms, yeah. And so that create views and and and uh viewership. Uh, but it's not just about the subscriber, it's about also the view time, which is really important, right? So there's one thing you want to watch is view time, but also um yeah, if you have consistency at first, that's the step one. Then don't worry too much about the views, right? Um, for the first few months, it's gonna grow slowly. Obviously, to get more views, there's things you can do, like go on a Reddit thread and find your niche connected to that Reddit thread, or like uh my buddy was doing a beer podcast, but beer history, so it's very history. So like he would find these threads and then write a little article on his website with his podcast, which is huge, by the way, it's really important, also. And then that article was posted on Reddit, right? And then actually, like it it it kind of created traction on his website and also traction on the podcast.

SPEAKER_00 48:22

So like it's a whole ecosystem, yeah, exactly.

SPEAKER_01 48:25

And it's all about SEO, right? Um, so obviously, if you have when you do a podcast, like on a side note, like if you have a website that's linked to the podcast, that's really great because maybe you're selling a product, right? If you want to do money with the podcast, the idea is to have a product to sell, right? And then you funnel people through um, you know, Google or searching something, they get to the article on your website, they see the podcast, and then it's all linked, right? Uh, so that's that can be really uh you know beneficial.

SPEAKER_00 48:58

Yeah, and that's a so that's a great point. I mean, we could even argue, like we we started this conversation uh with the what, right? What to do. Before before that, I would even go, why do you want to do it?

SPEAKER_02 49:10

Yeah, yeah.

SPEAKER_00 49:11

Why you do it, right? I always say the bigger the why, the easier the how, right? So to your point, if if there's a purpose or a reason, right, which is usually I want to drive business or whatever, most people are probably not doing a podcast for fun. No, right? There's a business purpose behind it, unless you're successful or you have a, you know, you're a retiree, or yeah, somebody that you, you know, you want to tell stories or something that's interesting, you've done something, whatever. But most people will probably do it for a business reason.

SPEAKER_01 49:40

Yeah. The only uh like guys that were doing like a podcast for fun, but it's also business, they were doing like a sport podcast and a sport betting podcast, right? So they would they would do some bats. So so that was kind of a yeah, kind of a big uh a different style.

SPEAKER_00 49:56

And and then there's nothing wrong with starting a business for fun or having fun. I didn't mean it like that, I just meant as a hobby, yeah, right. And actually, ironically, what I guess we could say is that you know, you have a bunch of buddies, like the actually this podcast, what you and I are doing, we were having a conversation and we said, Well, why don't we just record this?

SPEAKER_02 50:15

Yeah, yeah, yeah.

SPEAKER_00 50:16

It's also a great way, right, to go out there. And then if people like it, then you can see what people like. Like you can get data, right? Yeah, and again, it's one of those worlds, it's the world we live in where there's cameras everywhere.

SPEAKER_03 50:29

Exactly.

SPEAKER_00 50:30

Right. And you have we have the opportunity, I'm fortunate that we were in your studio, yeah, that we can now share this message beyond us.

SPEAKER_01 50:37

Yeah. Right. And it's funny because my uh my business coach and I, Jean-Luc, we were working on an ad, and it's like two guys in a cafe and they're talking business, and it's like, you know, Umpod Studios is across the street. Like, why don't we record this? Right? It's the same idea, right? Having a coffee and and and that's a conversation. And uh, on a point you said, something that we're doing now is so there's a lot of businesses that want to do a podcast, but don't want to have the headache of doing podcasts. What I mean by that example, City of Ottawa would want a podcast. Okay, we got to do it in French, we gotta do it in English, we gotta be politically correct. So, what they can do now all these rules. Yeah, there's all these rules. Uh so what they can do, and not necessarily city of Ottawa, but like let's say Banque National, who sponsors, I think, Investis Quebec, that podcast, right? Instead of doing themselves, they sponsor, let's say, you to do a financial podcast, right? Or David, who's in finance or whatever, right? So there's this idea where we help businesses match to podcasters because they want they have a passion project, they want to talk about finance, they're really passionate about. Well, let's get you a sponsor like TD Bank, and then they get their logo on, you know, a real a day, right? And they get their logo on every episode, and they get to so so this idea is really great that we can match people to a sponsor and then they can pay for it, but they don't have the burden of being responsible for the podcast, but they get basically content for the year. So that's also a great way to approach it. If you are passionate about something, right? But you don't have the money or the finance or the or there's something to sell, well, then you can get a sponsor that's gonna sponsor you because you're a great speaker and you can bring in these 52 guests this year, and you can do this, and this matches with that sponsor. Yeah, so there's that idea, and uh sometimes people think, Oh, I need to have a podcast to get a sponsor. No, no, no, don't do that. Get a plan and get a sponsor to start the podcast with you. Like that, the podcast is aligned to the sponsor, right? It's aligned to TD Bank or whoever in the city of Ottawa, directly aligned, and they can have a little say on what we're gonna do, but at the end of the day, it's like you're you're gonna have your logo on all these clips. If we start it for a year, then you lost that year, right? Yeah, and content is there forever, it will grow forever if you keep going. So if you tell the sponsor, so, anyways, that's just an idea of like if you want to do a passion project but don't have the money or the business, get a sponsor if your niche is good.

SPEAKER_00 53:12

It's also a great opportunity, and I think, especially in today's world, right? There's so much competition for so many things. If you go in and you talk to somebody, like you're so let's say you're looking at C T D bank or Royal or whatever, whatever. Let's say I'm just using a bank for a sponsor, right? Good example. And you're just starting, you think, well, you don't have an audience, you don't have this, you don't have that. You you can start working with them, like you say, and that if you prove that your consistency, like it's now all of a sudden when they come for renewal of contract and you yeah, right, then you're gonna get more opportunities to do that.

SPEAKER_02 53:46

Yeah.

SPEAKER_00 53:46

So you associate with a brand that you know like and trust or that fits your your niche, right? And grow with them. Yeah, exactly. Right. As opposed to saying, now you got to be realistic and instead of saying, you know, I want a million dollars per show, well, what's your audience? You know, two.

SPEAKER_01 54:01

Yeah, yeah, yeah.

SPEAKER_00 54:02

That's not gonna happen.

SPEAKER_01 54:03

No, but they can pay for at least a studio in the world.

SPEAKER_00 54:07

Yes. And most of those businesses are looking for ways for people to do this. So they give them the opportunity. Yeah, and those that survive, right, in this new economy, this industrial age on steroids, those are gonna be the people that win.

SPEAKER_01 54:20

Yeah, 100%. And uh people don't always think about this, but it's a great way to go. Uh, because these companies, they they want to do the marketing, but they don't have time, you know. And in some companies I work for, it's like we have a marketing team and then we still hire a marketing agency. An agency. Guys, like what why? I don't understand. And then the American marketing agency, you know, does Facebook ad does ads for the videos that they did, and then it just costs a lot of money. Uh, it's gonna be way cheaper if you just get a podcaster to do your podcast and manage it and just put your logo on it. It's like it's so simple.

SPEAKER_00 54:57

Yeah, and you and you can even do things that are beyond the logo, right? Yeah, yeah. So it's no, it's a great, it's a great way to do it. Cool. Anything else?

SPEAKER_01 55:09

No, I think that's it. And it's about consistency and then promoting your podcast, which there's there's a lot of ideas on how to do that, you know, uh either a website, an article, right? Having a page is always good, right? Just being out there, right? And then if you can automate all this, that's gonna save you time. That's one thing. And then if you want to save money for a studio or not use a studio, even start at home, it's still good. Uh, but to save money is to just do a lot of content in one sitting, right? So do three, four shows in one sitting or at least two episodes in one sitting. Like we've been going for 56 minutes. Uh, we could have done two subjects, you know, we could have done two different things, and that would have been fine. And just just just go, just do it, right? Don't wait. Uh much as you want to wait and prepare yourself, don't be too prepared. Like just get going. And I had some clients that you know, they they did the podcast for like six months, and the guy became a better speaker.

SPEAKER_02 56:10

For sure, right?

SPEAKER_01 56:11

Because you learn right, and uh it takes time. It took it took me years to become a speaker and be able to to think and and you know, process all this. And you know, things I I tell people it's like, okay, know how you're gonna start and know how you're gonna end. Like that you don't like fumble at the end, you know. So just have an idea of like three words you're gonna end with, like that. You know these, and then when I end the podcast, I'll be able to just shoot them out and finish it up, right?

SPEAKER_00 56:38

Yeah, things like that. Well, that and that's human psychology too, right? What they remember is you know, what's the first thing and what's the last. Yeah, obviously, you got to deliver some good stuff in the middle, but yeah, one of the hardest things I ever did was a TED talk, right? And you had to memorize it, and they want you, and I'm like, I can't memorize like I just I you can't do it, right? Because then you're not in the moment, right? Our conversation, this was totally off the cuff. Like we have no notes, we have no nothing. Yeah, and I find that that flows better. People want to see that's why you know Joe Rogan, you know, what did he do? What did he do? The simplest thing, I mean, that's a perfect example. He's been doing this for how many years now? 15, 20 years. He's got thousands. All he did is he put a mic with his buddies and he started talking and had a conversation and hit post. And the next one, and the next one, and the next one, and the next one, and the next one. Yeah, right. And he didn't stop because he likes talking to people, and that's the same thing. Yeah.

SPEAKER_01 57:30

And one thing we're doing at the studio that's gonna be interesting in the future, we're trying this soon. So we have uh an auto-switching app that's gonna auto-switch who's talking. We have an auto-cropping app that's gonna crop at the big as soon as we press start, it's gonna crop people and make sure that the frame is good. And then the idea is that you scan the QR code and you can actually connect your YouTube channel to our system and just live stream, right? So imagine you press a button and it just works. And we're we're just live. Doesn't matter. We don't need to edit, we don't need to do anything, we're just live every Monday at noon or something, right? And so that means I would love that.

SPEAKER_00 58:04

I was just gonna say, I think that there's value. I mean, we talked about this, and I'm a big proponent of IRL, right? In real life. Yeah. Right? The two worlds, one life on the screen, on the screen, on the screen. People are like, oh, I'm getting screen drained. I want to actually see a person. Do you think that that live broadcast has more value than something that they can consume? Like it's interesting because TV for many years, right? You had to sit down, you had to gather around like tribal, right? And watch the show. This is the only time you could do it. Now it's like, oh, I can do it on a Monday at 2 a.m. or a Saturday at 4 p.m. for most stuff, right? You can you can review it. But do you think there's value in doing something live, or do you mix that in with podcasts or having callers come in from the outside?

SPEAKER_01 58:51

I think I think a mix is good, right? It's good to live stream uh everywhere. Certainly, like if you can live stream to YouTube and Facebook at the same time and LinkedIn. Uh certainly LinkedIn is is newish in live stream, maybe a few years. So people are not used to it. Uh, it's nice because they get a notice and they see you, right? Uh now, obviously, the live stream if you want, it stays uh in YouTube after you went live, so people can re-watch it, right? But you know, if I was Joe Rogan, maybe I'd do a special, obviously, his stuff is all special, right? There's all big guests, right? But let's say, you know, you have a massive guest coming in, you could say that this is only gonna be live. And then you won't, and then you won't be able to see it after, right? And then this live stream, you could potentially have some type of marketing in there, right? Some type of special offer, right? And then take it off. Or a paywall to right and then and then you take it offline and you can you can recut it after, you can record it, right? So there's so this idea when you become a little bit bigger to do a live event that is only on that day and will not be restreamed or reshared, but you could have clips, you so maybe there's there's value to there because it's like a scarcity, right? Um, but at first, obviously, you just want to create content. And it I think live streaming is is a good thing. Um, it's not always needed, you know, but it but also you could record a video and uh live stream it after, right? And in news, they do that, right? They record an interview and then they they put it live after at the show, right? Because then the politician doesn't have time to be live. Yeah, it's like those webinars that they do free tape, right? Um, but imagine this, right? Like you come in and instead of having to edit all this and we send it and you get it back, and it's just like you press you press stream, and like we're live. We're live. There's there's no so so you're saving a lot of time, yeah. Though you'll do mistakes and doesn't matter, no, it doesn't matter. People like it, people like the natural fact of it.

SPEAKER_00 1:00:53

And would you do multiple platforms at once? Like, would you recommend that for live streaming?

SPEAKER_01 1:00:58

Yeah, yeah, yeah. And you can use different different things, and we're we're working on some stuff to do it here at first on probably just YouTube or Facebook, yeah. But later on, if we can do APIs with Restream, so restream that's exactly what it says, you know? Yeah, it's one stream going into uh restream, and then this is and then you can you can actually log into your to all your channels and send it at the same time, which is really cool. And restream lets you send a link to a partner, so someone I send you a link, and then you can uh stream on your Facebook my stream, but it's your post. So you're live with my stream. Oh my god. So yeah, yeah. So so that's really cool because you can send it to different companies and they're going live. It's not like a shared link.

SPEAKER_00 1:01:46

What a way to distribute, right? Yeah, so you can like could you imagine like a Noah Con concert and everybody's there? You could get you know 20,000 different perspectives if people are holding up their phone.

SPEAKER_01 1:01:57

Yeah, if they get the link and then they connect to it and then they go live on your stream.

SPEAKER_00 1:02:02

Not to say that you should, because you should enjoy the concert without the phone, yeah, yeah, for sure. And enjoy the moment, but to your point, there's possibility for that for distribution.

SPEAKER_01 1:02:12

It's huge, and uh and it's funny now that I say this and I'm thinking about it, I'm like, okay, I can code this now. It's like no problem, right? And then I can no, but it's it's crazy. Like uh six months ago, I was like, I want to code an auto framing thing, I want to code an auto switching thing, I want to code this, and I had to go to this guy and this other guy and pay and whatever. Now I can just do it, which is which is too much because now you're like you have too many ideas and like it's just you can't you can't keep up uh with your business.

SPEAKER_00 1:02:38

But it's it's the programming, what did they say? It's the vampire. There's a term for it because the idea was that all this coding was gonna make us you know give us more time and more freedom because it'd be done quicker. So in theory, that works. It's like, well, if I took a week to do this and now it'll do it in 10 minutes, yeah, I should be able to take 10 minutes and enjoy the next five days. Yeah, but we don't do that. We're like, oh my god, that it's like that endorphin, yeah, right? It's to scroll. It's to scroll more and more and more, right? It's more, more, more, more, more, more, more. What's next? Oh, I want to code this, I want to code this, I want to code that. I want to code that plant over there.

SPEAKER_01 1:03:16

Yeah, I'm just like I'm automating my CRM, I'm automating different things, I'm building a new storage system. Uh, well, the the goal is to build stuff to make it easier for people in podcasting, right? But it is uh it's it's like it's fun because I can do it myself now, but I have less time because I'm doing it myself.

SPEAKER_00 1:03:35

Yeah, right. And then uh it's the Home Depot effect.

SPEAKER_01 1:03:39

Yeah, Mike uh the the coder that I have, he's coding an app to help the cloth code that you give him to make it better on the back end and expandable. You know what I mean? Like sorry, you're saying about the no, no, no, no.

SPEAKER_00 1:03:54

I I was just saying I I cursed Home Depot because I'm not I'm not a handyman. Okay, right? So when Home Depot first came out, the theory was hey, you can do it. You don't need to hire a contractor, right? Like you can just build all the we have all the wood, we have all this, you can do it. And so it's the DIY stuff. And like that's what we're entering here. We're in a world where it's like you don't need any other human being in the world to do anything for you.

SPEAKER_02 1:04:18

No, yeah, right?

SPEAKER_00 1:04:18

You got a problem, talk to chat. You need a pro, you know, you need this, oh, just do the AI, I'll do AI, you'll you know, you want to fall in love. Here's a robot that looks like your perfect person, which is terrible.

SPEAKER_01 1:04:29

Sometimes I I ask a question to a friend, a coder or something, and then I realize like two seconds after, then I asked the question, like, can we do this on uh CRM? This thing, and then I'm like, Why did I not just ask like this robot, this AI? It's gonna tell me the answer. It's terrible. And the person's probably thinking the same. Like, why are you asking me?

SPEAKER_00 1:04:47

Well, it kills communication, right? Like when I was young, we used to ask each other because we got the newspaper, right? At the end of the day, or we had to wait till six o'clock to get the sports course. So you had a conversation. Hey, did you watch the game last night? Hey, and if you didn't, you didn't know what was going on, right? You had to ask somebody. Yeah, it's like now, like, well, do you know where this street is? Do you know your buddy's phone number? It's like we don't know anything because it's like, oh, well, we'll just ask. Like, I asked my son, you know, who won the game last night? And he looked at me like, well, did you not just Google it? Like, it takes two seconds. Why are you asking me? Right? To start a conversation. It's crazy worlds.

SPEAKER_01 1:05:21

Crazy worlds. It is crazy.

SPEAKER_00 1:05:23

This has been great. Thank you for your help. Yeah, I know. Thank you. Jean-Luc, thank you for the intro, yeah, which allowed me to meet you to start this, to allow me to meet Robbie, who was a fantastic illustrator for my book.

SPEAKER_01 1:05:36

It's yeah, oh did I give you the idea for Robbie?

SPEAKER_00 1:05:38

Or I came in and I saw this. You know, no, you no, no, you gave me the idea. Oh, yeah. Because one of the first things I came, I was looking for I was looking for an illustrator.

SPEAKER_01 1:05:47

Yeah. So he did all the illustration.

SPEAKER_00 1:05:49

He did all the illustration. Great, great, great. Fall down it's fall down gallery, but it's fall down G twenty-four, maybe, or fall down yeah, right there. Fall down G. 24, but I think it's Fall Down Gallery.

SPEAKER_01 1:06:02

Yeah.

SPEAKER_00 1:06:03

What a guy.

SPEAKER_01 1:06:04

What a great guy, eh? Oh, look, look at his nice guy.

SPEAKER_00 1:06:07

And look at his all his murals and everything that he's done. It's insane. And you know what I love too about all this, right? When you start building things, it's amazing how things come together, right? So if anybody wants to start a podcast and all of a sudden you start going down that road, it's like then you meet somebody who's in that business and then you start having conversations and you're like, oh, this is great. This is all new. Like you have like you build the relationships that are meaningful, right?

SPEAKER_03 1:06:34

Yeah, yeah, yeah.

SPEAKER_00 1:06:35

And so when we were talking, I started to understand his creative process. Like it's crazy. You show up at a blank wall and he comes up with this idea.

SPEAKER_01 1:06:43

He just does it. Like I give him like cart blanches, just go. He knows.

SPEAKER_00 1:06:47

Isn't that but isn't that incredible?

SPEAKER_01 1:06:48

Oh, it's incredible. Right? To see, like I love that. You know how he how he stuck he got a big contract with the embassy of uh the US like a while, like a long time ago, and he did a bunch of like little murals. Um, I don't know how much, but a good amount to get him going. And how he got that is uh there was a construction site in Ottawa, and the construction company or the company wanted a mural, like uh design on the on the panels that were blocking the construction site. And this other guy didn't want to do it because it was not enough money. And Robbie went in. He's like, Yeah, yeah, I'll do it. Cheat, cheap. Like he didn't care, right? He was just doing art, he's having fun. And because of that, he got this like massive contract, high paid contract to do these little, like basically a Canadian city matching an American city on a on a kind of a poster. Yeah, yeah. Uh and then they they put those like for for maybe a year uh on the embassy kind of thing. And uh, and I think that got him like really well known, and I don't know, probably before that, but then now he's like he's just riding the wave and he's just going and going and going, and and he's a great guy, you know, amazing, very nice person to work with, very easy. He comes and does his thing, and yeah, no, amazing.

SPEAKER_00 1:08:02

It was the first book he illustrated, and he does all those, and so he doesn't do or he didn't do the um digital stuff, and like, but just super transparent, super honest. We went back and forth, and I I didn't give him carte, I did give him carte blanche in a sense, but I I needed it to follow like the structure of the book. So there's east there's Easter eggs in there, actually. We have a good, there's a good marketing plan that we have for it, but um yeah, this is good. The illustrations were meant to look at like somebody turns the page to get a feeling or a sense of what the chapter is about. So the pain, the challenge that they go through, or or what we're gonna talk about.

SPEAKER_03 1:08:45

Yeah, yeah, yeah.

SPEAKER_00 1:08:45

And he did a fantastic job. Um, because it's hard, right? When you have a vision and then you know, somebody else has to has to figure out what your vision is. Um, but no, he was amazing.

SPEAKER_01 1:08:57

Uh, this is awesome. I'm so glad that worked.

SPEAKER_00 1:09:00

Amazing. No, it was it was it was the best. I highly recommend. You need a wall, you need something, you need a mural of anything. Oh anything. He makes art, like he makes spaces beautiful, right? And the best part is it's personalized. Yeah, yeah, yeah. Right? It's personalized. And he does like nobody else has that. Like he doesn't and he comes up with it like it's spectacular.

SPEAKER_01 1:09:21

Yeah, spectacular. That's great. And it makes me think uh me Jean Duc's coming down soon. Uh yeah, because he's in Nicaragua, right? Yeah, yeah. He lives in Nicaragua and he's coming down to Ottawa, and we plan to. I mean, it's not set yet, but I want to do uh an on-pod event with some entrepreneurs. And uh, and if you're around, I'd love to invite you.

SPEAKER_00 1:09:39

I gotta get him a book because he helped me. He was one of the first readers and reviewers and gave me some gave me some great feedback.

SPEAKER_01 1:09:46

Awesome.

SPEAKER_00 1:09:46

No, we we go, we go way back. He's a great guy. Yeah, and great entrepreneur.

SPEAKER_01 1:09:52

No, Julien Leblanc. Check him out. He's anyways. I'll I'll get him to come and and talk at this this podcast event also. He does podcast. All the all the French. He's a he's a he's a he's English, he's a great guy. You should know him. He he he would read your book in a in a second. Let's do it. Yeah, 100%. He's a great guy to know in Ottawa, Julien Leblanc.

SPEAKER_00 1:10:11

Julien Leblanc.

SPEAKER_01 1:10:12

Yeah, yeah, yeah. And he actually, I think he went to school with John Derrick. Like also, like he's also in the coaching world and all that stuff.

SPEAKER_00 1:10:18

Yeah, yeah, yeah. Okay.

SPEAKER_01 1:10:19

And uh, and he's a big, big reader, so he would he would jump on this for sure.

SPEAKER_00 1:10:23

Awesome. Love to share it. I love, I love uh the idea of being around people like you guys that um you know we just the world is here, right? And with all this chaos, oh yeah, that yes, there's there's pain and there's problems, right? But there's also opportunity. And my goal with the book has always been how do we help those people, right? I wanted to make something accessible because my work is with like similar to B2B in businesses, you know, or organizations, teams, all that. I'm like, well, how can I take all the principles that I've learned over the last 20 plus years and make it accessible to somebody, right? And to give them an opportunity to go, oh yeah. Doesn't you don't have to agree with it, right? That's not the point. The point is why we read and why we talk to people is because we get different perspectives of things, right? Because of Robbie, my creativity is different. Because if you I have an idea of different ways to for messages, right? All these people that can share their own ideas, share their own experiences, share what you know, what works, what hasn't. Yeah, then you can get build your own perspective, your own stuff from it, right? That's the whole point of life.

SPEAKER_01 1:11:33

If you have a business, I mean connecting with the right people is the key to success.

SPEAKER_00 1:11:37

That's it. It's the it's gonna be the only thing for success.

SPEAKER_01 1:11:40

Like meeting Jean-Luc, I've met so many other people through Jean through that one person, right? And uh the one person before that was Martin Clement. And then you know what I mean? Like it just like met this guy, and then I met Tri, which is an amazing like coder, and then I met you and Julien, and uh yeah, and then uh just trickles down.

SPEAKER_00 1:11:58

There's a I just want to give because you said something really important. I'm gonna give a shout out to Jason Ganyard. So him and I we're we're writing books at the same time. His book is called Community Made, it's coming out soon.

SPEAKER_02 1:12:09

Okay, cool.

SPEAKER_00 1:12:09

He runs Mastermind Talks out of Toronto, and he's he's done it for years, and he's helped so many people start and now you know they've become big names in different areas of you know their businesses and stuff and big authors and things like that. But he is uh he is fundamentally probably one of the best people that it's a living example of that. And he talks about in this community how it's so important, in fact, one of the only things right for your success in the future. Because if you don't have a community, yeah, you have nothing.

SPEAKER_02 1:12:42

No, you have nothing.

SPEAKER_00 1:12:43

You have nothing.

SPEAKER_02 1:12:43

Yeah, yeah.

SPEAKER_00 1:12:44

Right. Which have to grow that. You have to grow that. You have to. Anyways, thanks, bud.

SPEAKER_01 1:12:50

All right, thank you, and uh thanks for watching everyone, and uh we'll be back next time.