The Pulsebeat Podcast

How Travel Can Change Your Life with Lucie McGuire's Inspiring Journey

• Season 3 • Episode 1

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Lucie McGuire Website: https://luciemcguire.com/
Travelling Youth Organization: https://www.thetravelingyouth.org/
Get Real Social: https://www.thetravelingyouth.org/

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Can travel truly change the course of your life? In this inspiring conversation, Lucie McGuire shares how growing up in a small Florida town led to a life of global exploration, entrepreneurship, and empowering underserved students through international travel.
Discover how travel develops emotional intelligence, builds confidence, expands cultural awareness, and creates lifelong opportunities for personal growth. Lucie also shares the mission behind her nonprofit, helping young people experience the world and gain valuable leadership skills that can't be learned in a classroom.


In this episode, you'll learn:
 • How travel shapes confidence and emotional intelligence
 • Why cultural experiences create stronger leaders
 • The importance of global education for underserved youth
 • Building an authentic personal brand through social media
 • Lessons from traveling the world and creating meaningful impact
 • Why stepping outside your comfort zone changes everything
If you're passionate about travel, personal growth, leadership, education, or making a difference, this episode is for you.
00:00 Introduction to Lucie McGuire
01:54 The Journey of Travel and Personal Growth
06:58 The Impact of Loss and Travel on Life Choices
10:53 Founding The Traveling Youth Nonprofit
15:53 Measuring Emotional Intelligence in Students
17:05 Navigating Young Adulthood and Social Media Trends
19:10 The Before Times: Life Before COVID
21:36 Coping Mechanisms: Technology and Mental Health
23:34 The Role of AI in Human Interaction
24:32 The Evolution of Social Media Marketing
29:19 Traveling with Purpose: Lessons from History
35:39 Personal Branding in the Age of Social Media

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SPEAKER_02

Hi, welcome to the Pulse Beat Podcast. I am your host today, Elizabeth Fairchild. Uh the Pulse Beat Podcast is sponsored by Cardio Miracle. We are so excited to have our guest here today, Lucy McGuire. She is a Florida-based entrepreneur, social media strategist, and nonprofit founder. The uh actually the founder of Get Real Social, where she helps businesses grow through authentic branding and organic social media strategies. In 2020, Lucy founded the Traveling Youth, which is actually a nonprofit. It provides study abroad opportunities for undeserved students, which is incredible, inspired by her own life-changing travel experiences. She was recognized as the 2023 Humanitarian of the Year for her work empowering young people through global exploration. That's so cool. Lucy also runs Moxie Adventure Partners, encouraging entrepreneurs to embrace solo travel, confidence, and personal growth. Where when she's not building brands or mentoring future leaders, she's traveling, hiking, paddleboarding, love that, and exploring new cultures around the world. Also love that. So we are so excited to have you, Lucy. Welcome to the Pulse Beat Podcast.

SPEAKER_00

Thank you for having me. I'm so excited to be here. It's an honor.

SPEAKER_02

And I'm in Florida also. So I guess we both appreciate the sun and all the wonderful things that Florida has to offer.

SPEAKER_00

Yeah. Well, I'm born and raised in Florida, so I feel like I had to appreciate it whether I wanted to or not. In fact, okay. Yeah.

SPEAKER_02

We did not talk about that, but that's very cool. And we were actually just early talking about and your bio, your global exploration. Um, so I mean, jump right in. Tell me. So you're in Florida now, but it sounds like you've done a lot of traveling and you plan to do a lot of traveling. How did this all start?

SPEAKER_00

Yeah. Well, so that's a loaded question for sure. Right now I'm actually in the process of selling my house so I can work remotely full-time around the world. Um I have actually been to 36 countries and 29 states so far in the past eight years. And yeah, yeah. So I really just love learning about other cultures. I just got back from El Salvador a couple of weeks ago, um, or last week ago, yeah. And it was um incredible. So I it all started from very humble beginnings because I'm born and raised in the town just next to me, which is uh Jensen Beach, Florida.

SPEAKER_02

And that's literally I graduated high school from I was the second graduating class of Jensen Beach. We were probably the same high school. Right like after it was built, because the first graduating class, and then I was the second graduating class.

SPEAKER_00

Wasn't the first graduating four-year class? Oh well, that was four-year class was 2009 or something. Yeah, anyways. Oh, okay, nice. Yeah, yeah. The first, so the first four-year graduating class class was 2009, and that's when I started high school. Yeah, so um we both went to Jensen.

SPEAKER_02

I love that. And actually, my mom still lives in Jensen, and I'm gonna I see her all the time, so I'm gonna see her this week. I'm excited. But that is so cool. You said Jensen. I was like, no way. So, I mean, it's a small world.

SPEAKER_00

I love it. I love it. It really is, it really is. Yeah, I know. It's it's funny, it happens to me all the time. I actually, someone who I went to high school with, I was in Prague um last summer and literally ran into them and asked them to take a photo of us, but I didn't know it was her at first. And I was like, wait a second. I was like, wait a second, can we go to high school together?

SPEAKER_01

Really crazy.

SPEAKER_02

Love when that happens because it's a synchronicity, you know. It's I truly believe in that. So there's synchronicities in your life.

SPEAKER_00

Yeah. So I grew up grew up in Jensen Beach, Florida. Um, I my family didn't have a lot of money, so I actually never really went on vacations as a kid. And I just recently realized this a couple of um a couple of years ago where I was like, wow, I don't think I've ever been like I was never on a vacation as a kid. We like traveled to visit family. What?

SPEAKER_02

You live on the beach, but you probably wanted to travel as a kid, right?

SPEAKER_00

Yeah. Well, you know, I think naturally, like we're like, oh, what's out there, right? Or maybe, you know, sometimes a lot of the times maybe people might be a little bit afraid of it. But I um, you know, got to go to Dominican Republic as a kid, where my mom was from, and and Pennsylvania. Like those are the two places, the only two places I went. That's a far worlds apart, yeah. Yeah, in Florida. So um, that was what I had. But then when I started to grow up, I really went into like the, you know, the American dream they tell you to get, right? Like get the job, go to school, like get the husband, do all the things. And I was in a four-year relationship that I wasn't really happy with. Um, I was taking care of my dad full time, move uh working full time, going to school full-time, and that was in my early 20s. And I ended up losing my dad, which was a huge rock in my world, rock of my world. And um, after that happened, I really realized how short life was. And I was like trying to purchase a house and like do all the things, and things just weren't working out for me, or I kind of got into this screw it moment where I was like, nothing is working out, screw this, I'm gonna travel. And that's when I decided to backpack um Europe and study abroad. So I studied abroad for one month in Czech Republic and Hong Kong in 2018. Then I stayed in Europe and backpacked to 10 different countries with my best friend, and that changed my world forever. And that's what opened my eyes to travel, like from a small town girl, to like, oh my God, the world is so big and you shouldn't have to have a lot of money to be able to travel. So that's really where it all kicked off.

SPEAKER_02

I love that. I mean, and just the fact that you you moved through that, obviously on that journey through Europe, but also grieving and healing your a healing from the death of your father. And I'm so sorry to hear that. I actually lost my dad five months ago. Um, and it's been really hard because he was a great man, and you know, obviously it sounds like you love your dad, and I love mine too. So um rest in peace, Jeff. And what was your father's name?

SPEAKER_01

He went by Mac.

SPEAKER_02

Rest in peace, Jeff and Mac. We love you.

SPEAKER_01

Yeah.

SPEAKER_02

So um, but that sounds like an amazing adventure. And I actually can relate, um, I lost my sister at age 12. Um, and so I actually went to Africa in her honor uh to work with the orphans, and so that was so healing. But for me, because I was 12, and then looking back years later, I was like in hindsight, I was like, wow, that really did give me a better perspective and help me be stronger, and I know I can get through anything no matter what's happening. So much really relate to what you're saying, and you know, Europe. I've actually been to um Brussels, Amsterdam, Paris, and kind of explored that. And uh it's it's very fun over there. And it's it's a different world, and everything's so old, and there's so much history, and it's so rich. And you sound like a cerebral person like me, and I was just like taking it all in. Like, I just want to know like what's out there. So you do this travel stuff with for undeserving kids, and how do you define that? I mean, that's amazing that you do this work. It's a nonprofit, you found it, right?

SPEAKER_00

Yes, absolutely. So the underserved students that we um help are these students who would otherwise never have the opportunity to be able to travel. And so they're 18 to 25 year olds in college or trade school, and they apply for our scholarship. And again, I did my own study abroad trip. And the only reason I was able to do that study abroad was because of my dad passing away. I got like a little bit of money from life insurance, and that's what like led me that I was gonna put it towards a house, and then when the house didn't work out, I was like, you know what, we're putting the money towards travel, and I just bore it.

SPEAKER_02

Opener, though, like because suffering brings amazing blessings, and that is a a lesson I think for for all to realize like it's hard for time, but then good things can come out of it.

SPEAKER_00

Absolutely, yeah. And it's it's one of those things that I say is bittersweet, like it was bittersweet to lose my dad, but obviously, like it led to the best thing that happened in my life. So I feel like it was my his final gift to me, is how I look at it. And he's you know, if he had known if he knew how much I had traveled, like at this point in my life, like I think he would like lose his mind. Yeah, because he was someone who lived in Florida here for probably uh 30 years of his life, 25, 30 years of his life and never went to the keys. So he literally like wanted to do all these things and never got the chance to. And so if he knew that I had been to all these countries, I I don't even know what he would think.

SPEAKER_02

Like, um proud of you and be like the jaw on the floor, like wow. Yeah, yeah.

SPEAKER_00

Well, it's it's interesting to um to think about that, but also my brother is like a spitting image of my dad. So like I get to like kind of experience it like to a second degree with my brother, which is great. How many years apart are you guys? A lot. My dad would have been um 82 this year, and my brother is like 50. 52. Yeah, and I'm 32. So I'll be 32 this year. Okay, amazing. So quite a big age gap, yeah. But um, yeah, it's it's awesome. And then so when I um so helping the students, yeah, overseas, like helping these underserved students, it I was that student, right? And then when I went overseas, I literally had the idea at the end of 2018, after four months in Europe. I was like, you shouldn't have to have a lot of money to be able to travel. Um, and I came up with the idea that, but I came back and I was broke from being in Europe for four months and quitting my job of seven years, like before. Yeah, it's all those Euros add up.

SPEAKER_02

Yeah, yeah.

SPEAKER_00

So then I came back and I was broke, and I was like, okay, time to go back to work. So I went back to work. And then um two years later, when the pandemic happened, all of a sudden I had all this time. And then I was like, wait, what about this idea I had? And I was working for a real estate title company back then, before I started my businesses, and I decided to like reach out to my professors and ask them what they thought about the idea, and they were like, this is great, you should implement it in the capstone program at the local college, and that's what ended up pushing it forward to start the organization in November of 2020. And everything kind of fell into place. Like I really didn't anticipate starting the nonprofit in that exact moment, but every person I asked to be on my board said yes. Um, the the professors encouraged me to implement it into the capstone program, which helped me build up the plan for the nonprofit. And then we had our first fundraiser and we were all of a sudden running and going. So um, it's been a little over five years. We've raised over $200,000 since 16 students overseas. Congratulations.

SPEAKER_02

How many students have you helped?

SPEAKER_00

16 students so far.

SPEAKER_02

Wow. And where have you where have they gone in Europe and like what's the curriculum? Because obviously you're you're pouring into them financially and and this investment in them. What are you teaching them? What are they what are they getting out of this experience?

SPEAKER_00

So it's really exciting, actually. Um, so one, it's a month-long study abroad program. We're partnered with a university called CZU in Czech Republic. And so there's three weeks there and then one week in another country. The first, um, the first summer we went to Czech Republic and uh Germany. And then the second time that we went, yeah, was Czech Republic.

SPEAKER_02

So I'm mostly German on my dad's side, and I cannot wait to go to Germany. That's like bucket list.

SPEAKER_00

I've been there like 10 times. Every time I'm in Europe, I have to go to Germany. It's like a thing. You're making bring it on a plane, like right now. Yeah, yeah. I'm like, yeah, that's fine. Um, I'll be in Germany later this year for sure for the German Christmas periods. I love it.

SPEAKER_02

Well, maybe we'll run into each other one day in Germany because I'm absolutely going there very soon.

SPEAKER_00

So if you ever need tips, I got you, girl. But yeah, so we have the month-long program, and then we also um measure their emotional intelligence. So we actually have an EQI assessment we give them before and after the trip that helps measure their emotional like tools that they have in their toolbox, and we've seen upwards of 11 yes, seriously, no, no, nobody is doing this, nobody is doing this.

SPEAKER_02

I love talking about how culture makes us richer, deeper humans. Like that, I did not mean to interrupt, but Lucy, this is this is incredible. This nobody is doing this, so measuring EQ. Crazy.

SPEAKER_00

Yes, it's so true because our our society focuses on IQ versus EQ.

SPEAKER_01

And that's so wrong.

SPEAKER_00

And that's what I like. We're missing the boat when it comes to that, especially when we're preparing these um young adults for the workforce. So we really look at ourselves as filling a gap because we're helping them understand themselves deeper through this process, through education and cultural exposure, and we're tracking their emotional growth. So we've seen upwards of 11% growth in areas like stress tolerance, self-awareness, emotional expression. And it's been incredible for these students to then help perpetuate their careers as well and them being more emotionally found adults in the in the workplace.

SPEAKER_02

You know, it's it's it's absolutely true. The more people, the more um ways of life that you're more perspectives that you're exposed to, it just does. It opens up your world, it opens up your eyes. And I think it was Albert Einstein. He said, the mind that opens to a new idea can never return to its original size. And that is that was one of my favorite quotes until I read a Picasso quote about sharing your gift and purpose with the world. And I'm working on that currently. And anyways, I'm so con glad to connect with someone like you. The the the things you're doing out there are amazing.

SPEAKER_00

Um I always say that if um everyone in the world traveled, I believe we would live in a more welcoming, understanding, and empathetic world. And that's the world I want to live in.

SPEAKER_02

So I love that. I love that, Lucy. That's a beautiful, that's like the motif behind like what you do.

SPEAKER_00

Yeah, yeah, it is, it absolutely is. That's great.

SPEAKER_02

Um so so tell me, I'm just because I'm so curious. Okay, and then I have some questions about like SEO and social media stuff, because I just it just it because you know, cardio miracle, we're a nitric oxide and vitamin D3 supplement, but there's nothing like us on the market. Um, and so we obviously are building our brand and wanting to get out there. And actually, I'm drinking it right now. This stuff is amazing, and it tastes good. Um, it tastes like berries and it's good for you. So I had some questions about the health world and like what you do, and it if maybe there's some things you've seen and connected connected to to what you do um with the kids. And then obviously, I want to know too about the other things that you do. Um, and where can people find out before we get too too deep into that? But where can people find out about the nonprofit if they want to get involved, if they want to help? Um we'll drop drop a link on the screen for everyone that's that's watching.

SPEAKER_00

Yeah, absolutely. It is uh sorry, it is the traveling youth.org. So it's very easy. Traveling with one L.

SPEAKER_02

So the traveling traveling youth.org. Okay. We got that.

SPEAKER_00

And uh people can also find us on social media at the traveling youth usa on all social media platforms.

SPEAKER_02

I love that name, and I'm I'm excited to see what the logo is because I I did not see that that previously. So because I'm always it sounds like you're a very creative person, so I'm sure it's great. Um it's a cool logo. I love you. Like, of course I love it. Um, okay, so yeah, so tell me, so tell me more about the I'm so interested in that. So you measure their EQ before and after taking them on this month-long journey across Europe. Um, and then what else is is going on with the kids over there?

SPEAKER_00

Yeah, so they get to do day trips um during the college. So they take classes at the college. We have some great um partnerships at the college there and everything. So they get to stay on campus for the three weeks they're in Czech Republic, and then they actually get to um take classes on campus. The college helps us coordinate day trips to other cities within uh Prague and or in sorry, within Czech Republic, and then also sometimes other cities or cities in nearby countries as well.

SPEAKER_02

And then we do what ages are doing this?

SPEAKER_00

So it's 18 to 25 year old students.

SPEAKER_02

Okay, okay, that's a great that's that's literally the form formative, especially men and women of that age can get into not so good things. So the fact that they're having that experience instead.

SPEAKER_00

And talking about mental health too, and just all of these things, right? Like our, I always say the biggest lie we're ever told is that you're an adult at 18 because you're just figuring life out. Like, yeah, you might be an adult and you can vote and you can do these things, but like your entire 20s is for figuring your life, like what you want to do. And some people, you know, it still takes them their 30s and 40s and 50s. And I think it's unrealistic for us to like put the expectation on the 18-year-olds to like know what they want to do for the rest of their life.

SPEAKER_02

Like, that's just 100% agree. It's crazy. Just because the government says you can vote and you can you can do certain things doesn't mean that your uh prefrontal cortex has developed and you have decision-making skills. Because I can tell you, I was dumb, way dumber in my 20s than I am now.

SPEAKER_00

So and I think giving grace to that, so many of these 18-year-olds, they feel so much pressure because they feel like they need to have their life figured out. They feel like they need to have their career, their job. And it's also like this perpetuated system we've created with like you should work for 50 years and then, you know, retire and then enjoy your life.

SPEAKER_02

And it's like Well, that language that language, but also I think there's pressure because from the influencer side of things, like they gotta go out there and and do the social media thing. I mean, I feel like a lot of the younger generation kind of falls into that trap where it's like I have to like put my life online and this is the only way that I can like make money. Um, and I don't know. Do you do you see that in your industry?

SPEAKER_00

Yeah, you know, it's really interesting. I have quite a unique perspective because I work with these young adults, and then I also um have interns that have worked for me at the social media agency that I own, right? So we actually see a lot of younger adults not being on social media as much. Um, so there's a there's a new trend with that of just like not having social media platforms or if they do like Gen Z or Beta.

SPEAKER_02

Gen Z. Gen Z, okay.

SPEAKER_00

Like a lot of Gen Zers, like I of course there are still ones who are on social media, like absolutely, but some of them do tend to like take, like they're trying to detach. And you have to also remember, and I've I've I've realized this when I've done some of my speaking in some of the younger classrooms as well, and the high school and college level. If you think about people who are in their 20s right now, the pandemic was six years ago, which is kind of crazy to think about, right?

SPEAKER_02

Call it the before times, anything before COVID.

SPEAKER_00

PC before COVID.

SPEAKER_02

The before times, like land of the prehistoric dawn, like literally. Yeah.

SPEAKER_00

Yeah, literally. And so what's crazy is that I was speaking to a group of high schoolers, um, high school seniors, and I asked them, I was like, how old were you guys when the pandemic happened? Right. And they were in middle school, and they were talking about how that shifted, and they felt the shift in their own middle school lives of like having to go from more in-person things to then shifting to everything being on online, and then them feeling overwhelmed with the amount of things they were doing online. So then now they're it makes sense that they would disassociate a little bit more from that, or the way that and I've also talked to like retirees before, and it's interesting to see how they don't have the they aren't addicted to social media the way that the younger generations are. They, and they're the ones that are like, oh, go outside and play, right? Like that's how they used to deal with that when they were younger. Now, how these young adults associate and disassociate with what's going on, the stresses in their life is to go onto their phone, onto games, onto these technology. And so that's how they're coping, but it's not necessarily the healthiest way, but they don't know any other way.

SPEAKER_02

No, it's not healthy as the psychologists have literally coined a term for screen disorder in young children under five. So, no, but but I completely agree. I mean, I align with the whole get outside and like get off your phone thing because I mean I'm an elder millennial, but you know, we know the stories of the landline, but uh Yeah, we do.

SPEAKER_00

We do. What are the last generation of notos like to not be reliant on a cell phone? But even the older generations above us, they think we they think millennials that we don't know. And I'm like, well, no, we do. We do know what it was like to not total awareness, yeah.

SPEAKER_02

We heard it all and we lived through 9-11 also. So yeah, yeah. And now we can see that, so we won't go there, but yeah.

SPEAKER_00

Yeah, no, it's true. But I you know, I think we'll actually see, especially in the social media world and just with AI now that's integrating into everything, we're going to see a a shift back into real world experiences. We're already starting to see it um as well, just in that social media space or in the event space, is that people want more human interactions because the human capacity of all of us is actually really important. And a lot of times people discount it um because they're looking for the easy route, right? They're like, oh, AI will do this and AI will do that, right? And AI can knock eight hugs a day. Exactly. I mean, can hold my mouse. No, yeah, exactly. That's what I mean.

SPEAKER_02

And I love AI because and you know, you we use it so much in our work, but it's it's just it's always gonna miss. I actually saw a video. This is kind of crazy. I just have to I saw a video this morning of uh the and the Chinese uh party addressed it, but there was a robot, like a street robot, doing a performance, and there was like a like a four or five-year-old kid, and he came out and he was just standing there looking at the robot, and the robot came up to him, started dancing, turned around and kicked him right in the gut hard with his robot leg. And the government was like, Yeah, we suspended the uh the robot after that incident, and the kid's just like on the ground, not moving after that. And like, I'm just like, this is this is getting wild. So, I mean, there's two sides of the AI technology coin, of course, but that was a little bit crazy to see. I was like, I really pray and praying for that kid.

SPEAKER_00

Well, and then we have to realize that it's not human versus AI or robot, right? It's human with AI, right? How do we always need human oversight with these certain things? And when you get to a point where you're not letting anyone oversight and understand what's going on, that's the dangerous side of it. So when you're like, oh yeah, AI just take over all of it. Like, that's not that's not the answer.

SPEAKER_02

Exactly. No, I agree. So with the obviously the work you do, the mental health um focus. I I just wanted to touch on that and actually just kind of ask. I guess in terms of like health and what you do with, you know, the branding and the social media, um, you have an agency and that's that's like a remote agency, or is that that's based here in Florida?

SPEAKER_00

Um yeah, so it is um remote. So we work fully remote, but like we do have some clients who are local who, you know, want us to come out or whatever it might be. But the way our systems are set up is to be able to help anyone across the country, the world if we wanted. Um, but we are a social media agency focused on organic social media content, so everything without paid ads. And we are really about helping businesses understand how to connect with their audience without having to pay for those eyes, because social media is the biggest change in the marketing world that we've seen. And so if you think about all old styles of marketing with newspaper and billboards and um and radio ads, right? And all of these placements that you had to pay for. That's the biggest issue that we're seeing with businesses going onto social media is that they're so used to paying for attention that that's what they're doing on these platforms, right? They put everything out that feels and sounds like an ad. And that's not what actually people relate to online. When you go to social media, you're like, what am I gonna buy today? That's not like why you're opening up your phone. Yeah. You're opening up your phone to connect with what's going on in the world, your friends, family, whatever. And so a lot of times it's reshaping the marketing world for these business owners to really understand how to connect with their potential clients in a relatable way that's gonna actually get them more attention than if they paid for it.

SPEAKER_02

So, would you say that this is just kind of a very specific question? Would you say that Facebook groups need to come back in a big way?

SPEAKER_00

I think Facebook groups are still big in a big way already. Facebook's the number one social media platform in the world. Yeah, so that's a great question. Um, when it comes to Facebook groups, of course, it's a great um way to be able to connect with other people if you want to build a Facebook group. But actually, what we're seeing is that a lot of people are building their own platforms off of these social media platforms because we have to remember that you don't own anything on these social media platforms. It's borrowed space. So Facebook, Instagram, YouTube, I mean, if they shut down your account tomorrow, like right, you better hope you have an email list and that you have um your community of people that are involved, right? So we host a group coaching program and we host it on a platform called School. And that is where we're school.

SPEAKER_02

We actually were uh uh consulted to potentially check that out.

SPEAKER_00

So yeah, yeah, it's a great, it's a great way to build a community off of a social media platform because you have a lot more um control over it and you own you know everybody that's in there, right? So it's it's a little bit different. It takes an additional step to get people off of the Facebook platform, but if you can really cultivate a good environment, the same you would have to do in a Facebook group, anyways, it's a lot more fruitful.

SPEAKER_02

I appreciate that. I think, I mean, and that proves, I think, what what you know, and and and that's amazing. I mean, you sound you you are smart. You don't sound smart, you are smart. So um this is this is great. I have so many questions. Um, so the social media stuff, okay, so you're remote, you're helping people. What you said, oh, I wanted to touch on that. So you do organic, you focus on organic social media branding, which is, I love that word, organic, not only because of the food and because of cardio miracle, um, but because but because I agree with you that organic content is still king. I think it will always be king because people, I mean, we have less attention spans now than we did a few the before times before COVID. I mean, quarter of a second, everything's overwhelming. There's so many choices. You see colors in the grocery store, it's an illusion of choice. Um, you know, and so even with social media and ads, and so I love that you take that organic approach. Um, that's something that um I just think is really cool. Now, I I am curious because, and it's funny because I was having a conversation with someone the other day, and they were, I I overheard them talking to someone who does, you know, Facebook ads and marketing. And um, they're like, Well, you know, how expensive is is Facebook ads? And I'm like, well, obviously the client doesn't know, you know, really the right question to ask, but the person's response was so ambiguous and vague. It's like, oh, well, you know, after a few days, you'll really see like what um, you know, what you're gonna need to spend or whatever. No, you need to have a clear set budget. And Facebook advertising is expensive. It is not what it used to be. And I'm sure, as you know, you know, because I do keep my finger on the post, these platforms change constantly and they have been changing so much. I mean, even Instagram with with this sizing thing, um, what it changed.

SPEAKER_00

Yeah, they've changed it like 17 times the past year.

SPEAKER_02

I'm like, can we just not and like say we did like can you just literally, I know I'm like, stop, please, because now it's like, and now our cover photos, I mean, so that's why I was saying before we even started recording. So, anyways, it's just like we need to get this together. Um, just crazy for Instagram, but um yeah, so I am so grateful to have this conversation with you. Okay, so so Lucy, obviously the social media stuff is you're amazing at it. It sounds like you're doing a lot of fun stuff. And then obviously you have the nonprofit, um, the traveling youth, um, which is so cool. And I do love that name. Um, and again, we will have a link on the screen to um if you want to check out Lucy's site and everything that she's doing in the world, that's amazing. Um, and on that note, Lucy, I wanted to ask you, what was one place that you traveled to that had the biggest or most profound emotional impact on your life? I mean, I know you shared about your dad and that starting journey, but what would I mean, and you shared also Germany is one of your favorite places, but what would you say the defining moment if you could remember it in one memory?

SPEAKER_01

It's so hard.

SPEAKER_02

There's so many um an incredible experiences experience so much.

SPEAKER_00

Yeah, it is I I have experienced so much in the 36 countries I've been to, and it's just different that they impact you in different ways. And so I would say that the most impactful um moment that I've probably been to, like moment place, was actually Auschwitz in Poland. Wow. Um which is, you know, uh if for anybody who's unfamiliar, um that is like the largest concentration camp that exists in the world from the Holocaust time. And it was so eye-opening, surreal to physically be there, walking through it, hearing about the stories, hearing how human beings were being treated. And you know, it's funny because I I'll go, or not funny, I almost say it's funny, but like it's interesting when I go overseas and I'm like in Europe or I'm meeting other people who are traveling, and I'll they'll they say they're going to Poland, and I'm like, oh, like, are you going to Auschwitz? And a lot of times they'll be like, no, I don't think I can handle that. No, that that's a little bit too too dark or whatever it might be. And I'm I while I totally understand that, I think that it's one of the most important places to go visit for every person. Because if we don't realize where we came from in history, then we're doomed to repeat it. And I just think it's so important to take those, like while traveling is beautiful and I've been to so many incredible places, it is not about vacation for me. It's about learning about the world and my place in the world. I consider myself a traveler, not a vacationer. When I'm traveling, I am working remotely, I am experiencing these places, I'm meeting new people. And it's a really important place, in my opinion, to experience as a human being. Because when you realize, especially through travel, that we are all not so different after all. We're all skin and bones. All we want is to be loved, to be happy, to not be suffering, right? We all inherently want the same things. And when you see that it can get so dark to a point that people are treating other human beings like they're not humans, um, it really makes you open up your eyes to just what what what are we doing, right? Like, why are we treating people in such an inhumane way around the world in multiple different ways? Like we are all just human beings. And I think that everyone should go there at some point in their life if they have the opportunity, if they're near Poland, if they're in Poland. Um, and a lot of people don't even, especially Americans, don't even understand that like that concentration camp is in Poland. Like they think it's in Germany, just geographically.

SPEAKER_02

I can't remember where that museum is with the shoes, but um it is Yeah.

SPEAKER_00

And they have a version of that at an Auschwitz as well. Like they have actually an entire pile of hair as well, because they like we're just considered, yeah, it's it's insane.

SPEAKER_02

Not funny again. We're both because because what do you say to something so sick, right? But like also it's a learning experience. And um, my I would say probably one of my most profound moments, also World War II, but was was uh going to the Anne Frank house in uh Amsterdam. And because I read her book, her birthday is actually June 12th, and so is mine, which is this Friday. And so I love Anne Frank. I've always loved Anne Frank's diary, um, and just Otto and her father and what he had to do to bring that to light after the fact and dealing with the grief of losing his entire family. Um, and so I going up the neck-breaking staircase, you know, when you walk into a place like that, as I'm sure you can understand, it is palpable energy.

SPEAKER_01

Yeah.

SPEAKER_02

Like even talking about it now, I'm getting like chills down my back because these people stayed in this place hiding for their lives. Um because another human being had a God complex that was completely out of place.

SPEAKER_00

Um, it's just, I mean, if you know, to sum it up very swiftly, but yeah, and I think that that's what makes it so important to travel too, because no matter what you like, you could read all the books in the world and experiencing it with your own eyes and your own body, there is a feeling, like there's a feeling being in a place that you can feel like what's happened there. I'll never forget being in Germany when I was in Berlin and taking the tour in Berlin of just like there's like when you take a walking tour in Berlin, they go through all the different places that Hitler and everything experience. I will never forget it on my study abroad trip, me being in this big plaza and then being like, okay, this is where he used to command the people. And I was like standing there, and I was like, this is crazy. Like it's you can feel it.

SPEAKER_02

I'm like, I'm like, I can't even like, I'm just like, I know I have to go there to experience it myself, just to be like, whoa. And I'll probably cry because I cry most of the time during profound moments.

SPEAKER_00

Yeah, girl. I've I it's it's it is deafening the feeling that you get. But I I think it's important. And I just I think that there is so many beautiful places to see in the world, and and even um, I think that's what a lot of people focus on, especially the influencers and such like that. But there's so many profound historic places to go to as well and just understand the history of I I completely agree.

SPEAKER_02

I mean, and Cardio Miracle, just as a shout out, you know, looking for great influencers who are interested in or who are already traveling the world and focusing on health, mental health, good things. Um, you know, we would love to chat with you. You can send us an email at um support at cardiomiracle.com. Um, but I just wanted to make that shout out. Um, but Lucy, thank you for everything you've shared today. Um, this has been an amazing discussion. I, you know, you you never know who you're gonna meet in life and obviously the synchronicities and how it all comes together. And we're just a few miles from ourselves, but you are actually going remote and not off the grid, but just remote. Um congratulations on selling your house too. Um so I I just to wrap this up, um, this has been an amazing episode of the Pulse Beat Podcast. You can catch these episodes on our YouTube every week. Um, and Lucy, the traveling youth. Was there another um for your social media website? Did you also want to shout that out?

SPEAKER_00

Um, if anyone wants to check that out, it is getrill social.com. And um, I know you mentioned in my bio earlier too, uh moxieadventurepartners.com. But you could really just go if you if you want to just learn about everything that I'm doing, go to lucymaguire.com and you can get access to everything.

SPEAKER_02

I love that you chose your name as like this is me and this is the umbrella of the things that I'm I'm doing. And I think that's powerful. I was just actually having a conversation with someone about that the other day because I was hung up on a name and I was like, they're like, just use your your name, you know? And I I was a fan of that, but I I go in between like needing to be a little avant-garde, I guess. My teachers always told me I wrote well, but it's like it's easier to learn how to simplify things than to learn how to embellish them. And I was always great at being a little verbose. So now, you know, to simplify my thought process where it's like, no, it's okay to be more simple things. And I think it's even strategy, social media strategy, sometimes people complicate it.

SPEAKER_00

So that's exactly what I was gonna say, too. Like personal branding right now is so important on social media. Um, so just using your name or a variation of your name, like my social media handles are all I am lucymaguire.com because somebody wanted to take Lucy Maguire on Instagram and not post for 20 years. Okay. So, like, you know, it's fine. Is it true? Is it true? The only thing worse than no social media is outdated social media. Yeah, yeah. It's like this outdated, you're not even using it. Give me my name. But, anyways, but yeah, like personal branding is really where it's at with social media. And not only that, but that's what if we really think about it, the big brands have been using personal brands. Influencers now are a thing, but like they've been using personal brands like Shaq and Oprah and all these things, because if Shaq goes and says, I want, I'm gonna buy this tough, or Tony Robbins, or Oprah says, I love Starbucks, you're gonna go to Starbucks all of a sudden. Like it's so our names are really important, especially as you move into this AI world where people just want to keep it.

SPEAKER_02

I do think, side note though, I do think celebrity influence and culture has changed a bunch since the political landscape of 2020.

SPEAKER_00

Um, that's true, that's true. I don't agree with is with the power of social media, now anybody can be a person of influence. I don't call it an influencer, I call it a person of influence because you can be a business owner. I like that. Yeah.

SPEAKER_02

Influencer just sounds like the thing you don't want to be now. Yeah. Because of we've redefined it in in dirty ways, I feel like, you know. So I like that person of influence, Lucy McGuire. I am Lucy McGuire on all the social media handles. This has been Lucy and Elizabeth Fairchild today on the Pull Speed Podcast. We are so grateful to have you. Lucy, any last uh ending words, anything you'd like to leave with the audience, um, anything at all?

SPEAKER_00

Um, just lead a passionate life and do some, do what you love, you know? Life is too short not to do what you enjoy. And if you are miserable doing what you're doing, make a change.

SPEAKER_02

I love that. I love that. You are amazing. And yes, live with passion, live with love, lead with love. And uh thank you for joining us. We are the Pulse Beat Podcast, and this is Cardio Miracle, sponsored by Cardio Miracle. So we will see you again soon. Thank you.