🎙 WATCHDNA x Bell & Ross | Beyond the Dial: A Conversation with CEO Carlos Rosillo

What does it take to build a brand that speaks the language of precision, purpose, and bold design? In this exclusive interview, Carlos Rosillo, co-founder and CEO of ‪Bell & Ross‬  opens up about more than watches; he discusses building a philosophy.
From designing instruments that serve professionals in extreme conditions to shaping one of the most recognizable silhouettes in modern watchmaking, Carlos reflects on the values that drive Bell & Ross and the creative risks they’re still willing to take.
A must-watch for those who see timepieces as more than accessories but as tools, statements, and stories.

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Special thanks to Carlos Rosillo and the Bell & Ross team for their openness and time.

Transcript

0:00

The supremacy today of technical details is key. Hey everyone, I'm very excited to be here with Carlos here, the co-founder and uh CEO of Del and Ross. Thank you so much for having us. Happy to meet you. Yeah, thank you very much. Thank you very much. Something that we wanted to do is we want to educate people about all the brands, and a lot of people know about Bell and Ross, but some people don't know yet. Can you give a quick introduction to the brand? We love watchmaking, we love aviation, and we have merged those two subjects. We took the inspiration of the center of the plane, which is the cockpit instrument that is inside the plane. From the cockpit, we put it on the wheel. This is what we know, this is the icon we recognize immediately it is a banana rust. Going from there, we went into the city, into the more urban with the O5 line some years ago. When we went into the city with integrated bracelet, and from there we have climbed all the steps of technical aspects with skeletonized movement and what is inside the watch, the technical details. And when you have both, you have a balancing. And a question what makes you one day, three years ago, wake up and like I will create a watch? What is this uh factor? What was in your mind at the time? I inherited a very beautiful pocket watch from my grandfather when I was a kid, and my partner, the bow, is a product designer. We had the chance to meet some technical engineers who were experts in the best watchmaking and the aviation fields. Okay. And we were able to build and to start this collection that makes that immediately I think in matchmaking, it's about the product. Yeah. You care about the product, the dealers, they they they know what is a good product, and when they see that there is so much potential, they bet on the brand, and this is how we have been developing. You know, at Bell and Ross, most important is the n percent union of competence between designer, engineer, yeah, watchmaker, and professional users. Yeah, and this is how we have developed the brand. Yeah, I think the beauty about watchmaking is basically it's about the product, and as we were saying, technical and shape body and everything. Yeah, yeah, yeah. But about entrepreneurship, it's about the people all the time. Yeah, it's about having a project, making sure that you keep it, you don't deviate. I have a question for you about your entrepreneurial spirit. Now, for anyone that wants to start a you know, a watch band, what would your first you know recommendation be now for these people? Combining being different, being technical, with no compromise, and we don't want something fancy, something gimmick. We want something which is straight to bounty. I want to ask about you know, uh early this year at Watches and Wonders, you kind of uh announced the reiteration of the BR03, you know, automatic uh watches on. Can you also just talk about it? Creation is a never-ending story. We work on the not only on the body, what is inside, what is inside the movement, skeletonize. I see the X bridge, I see the technicity which is behind. And then you go into the manufacturer aspect of it, and then this is striking. We can do it on the O3, we can do it on the O5. Okay, on the O5 also, this is the O5, which is the phantom skeletonized. You have the skeletonized old effect, but with the integrated bracelet and on your ceramic base, and the loom with the diver. Wow, that's crazy. I got that, guys. I'm a big fan of Illumination. Thomas knows about it. I feel it's like you know, cherry on the top, you know, yeah, always. And when you see our X5 loom that I was presenting, this is unique. We are the only ones to have all the the whole body, yeah, the case made with loom. This is unique. This is absolutely unique. I know that many brands have tried for the moment. Yeah, so we're the only one. Wow, beautiful. Hey girls, listen, thank you so much for my pleasure. Just taking the time. Thank you. You know what I really appreciate in the conversation? It was uh uh short and sweet, but I see the passion behind. And something very important is that if you find in love, fell in love with one of those, click on the link and it will show you who is the closest retailers next year. And congratulations because you're passionate also. I do, I do. So I love that. Thank you so much. Thank you so much.