What Makes Fortis Different | Luxury Watches you can really use

We caught up in Vegas to talk about function, legacy, and why Fortis is still one of the few brands building watches with real utility in mind.
In this exclusive WatchDNA conversation, we dive into what sets  Fortis Watches apart in a world of overdesigned showpieces:

 🛠️ Watches engineered for real missions
 🛰️ Proven performance in aviation and space
 🕹️ Purpose-driven design, nothing extra
If you're looking for watches that work harder than they look, this is your kind of luxury.

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Transcript

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It's luxury you can really use. Here is day three in Couture. I'm very excited to be with you and with Pascal from Fortis Watches. I had a pleasure to meet them in Vancouver and they were very nice guys, so I took the plane to go all the way to see them. Thanks guys for having us uh on your book. We land swatch DNA. The reason is we want to uh connect, entertain and educate people about watches, about all the brands. So can you quickly explain to our community what's uh what's Fortis? Of course, it's it's quite easy to explain. It's luxury you can really use. But we are not made for yourself, we are not made just to collect, we are we are made to be worn every day at any time. Okay, I think that's the most easy to explain. So, one question that I had and uh and maybe you are, but you look very good if you're that old. You're the owner of the company. Yes, is it a family company? Is it through your generation? How that works? It was always um a family-run company founded by the family Fucht, and I took it over in 2018 and I'm the 100% owner, and I run it together with my wife, and my children working the holiday time the stock, and so no, it's a real family-run camp. Okay, so the real bus is actually behind the camera. Yes, I get to that, I get to that. It's okay. We all have a bus. Obviously, I know we had a video of Vancouver and we talk a lot and it's great, but I had a lot of comments about we want to see some time pieces. Yes. So, what do you guys have for us? So, here we have our legacy, the no-naut. So, this is our icon. Okay. I think this is the watch we are the most known for. Okay. Next to the Flieger, of course. This watch has been constructed for space. So the uh invention of the official cosmonauts in the 90s uh was done by the uh Ghost Cosmos to be worn on the space station Mir, and then that changed to the space station ISS was always worn by cosmonauts and astronauts all over the world. Really? Not like a sports work watch used in space, but it was constructed and like the whole idea behind it was to be to make it accessible and um uh suitable for sky space. Of course. So uh I think at the end there's no watch has been spent more time in space than our called Novo Nau. The movement that uh runs the Novo Naut is called VERC 17, and it's actually the first space tested movement. So, also here, we didn't just want to use uh a usual movement you already had and put it in our space watches, but we want to make sure that it is a movement that withholds everything that goes up in space. So we tested it into two different phases. First um uh phase was a stratospheric flight, where we put some movements on a gondola and put it in the stratosphere. Um that way we could figure out whether it with the holes, temperature differences, the radiation. So we knew exactly what kind of lubricants to use. Yeah. And then the second stage was actually a rocket test. Okay. We put 13 watches and sent them to space. And uh with the the whole like vibrations and impacts on start and landing, yeah, we could make sure that this movement will also hold within our space watch. Wow, okay. Um it is a column wheel chronograph, has uh six hour power reserve. 60 hour power reserve, yeah. And I mean it's uh it's a hell of a movement. Amazing. We use it in all our space watches. And what about the second one? The second watch we have here is uh called uh Flieger Mission Black. The Flieger has been, I think, the first line that that was rewived on the European. Yeah, this was it was the first re-redefining collection we did. So the Flieger is also one of our historic collections. Yeah. Uh we are producing pilot watches, I think all over the time. And since the 80s, we're producing the uh the Flieger. Flieger is just a German word for pilot, and it is used by the most German-speaking pilot, I think. Absolutely. So we uh we are a pilot watch brand at the Flieger is all about readability. Pilot, he has no time to read a watch. The best readability you can get on the market, also the best robustness. They have always to be accurate because they make all the calculations with uh with a mechanical watch as a backup to all the instruments. And I think the lumination is also like very dominant in this. Yes, 100%. You could see that the indexes weren't just painted on with Loon, those are solid bricks of Luminola. Okay, and this uh April, I guess, it came out in two new versions. Yeah, one of them being the Mission Black, and the other one is that uh lovely tactical green one. Gentlemen, thank you so much. It was a pleasure. Thank you. Pascal again, Juke, thank you so much. You guys make sure to go watchdn.com slash fortis if you want to learn about the brand. Every brand that we have, we have 300 plus brands listed on our site already. And then also, if you are interested in the brand and you want to buy one, we have a solo killer that will tell you who are the closest retailers. See you later, guys.