Discovering March LA.B in Paris | Retro-Inspired French Watchmaking

During our visit to the March LA.B boutique in Paris, we explored what makes this French watch brand stand out—blending heritage, vintage inspiration, and a distinctly Parisian spirit.

Guided by a member of the March LA.B team, we had the opportunity to discover the brand’s unique approach to watchmaking and see firsthand how its collections combine timeless design with contemporary elegance.

In this episode of WatchDNA Open Dial, Thomas takes you inside the world of March LA.B, where French style, creativity, and horological passion come together to create truly distinctive timepieces.

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Transcript

0:03

Hey Monsieur, I'm so excited to be here. Yeah, me too. I know. So we met in Ancouvertual, but uh this is the first time on the other side of the Athletics, I'm very excited. Yes, I'm really uh I'm really happy to welcome you in our shop in Paris. Yeah, looks so cool. Yes, very very uh seven seas. We have uh a lot of things I want to show you. Yeah, yeah, yeah. But first I have a big favor. I never like to be naked roots, so can I try something? Of course. Yeah, alright, let's do it. Alright, so where you are coming. So every time we meet each other, it's in a different country, so I wanted to give you uh GNT watch. So this model uh we launched it like uh six months ago. Yes. You have a so four uh hands, uh so hours, the minutes, uh the second, and the GMT watch. Let's try it. Let's try it. You can wear it as uh 41 because of the squirt shape. Yeah, and you have a saphir glass and you have all the details on the dial that make it very special. And now I don't feel naked anymore. So now that I have uh beautiful uh Marsh Lab on the wrist, uh can you tell me a little bit about the brand? I know a lot of people know already, but you know, we try to always educate and entertain new girls. So, what is Mars Lab Ona? Marshall, it's a French brand. Yeah, we've been around uh since 14 years. Okay. The brand was funded in Garritz, and uh there are three founders. Okay. So the CEO, Alain, which is from uh Biarritz, okay, uh the business engine, which is the best friend of Alain, and there is uh uh Jerome Maj, which is our designer, and he's based in a we started uh March Lab in this shop 14 years ago. Okay, and at first it was the shop and he has the office just behind. Okay, so there were like uh just uh two or three in the brands, yeah. And uh so with the years we opened a second shop in uh the other side of Paris, okay, in uh Saint-Sulpice, okay, Saint-Gerdon-des-Brés. Okay, and uh after we had uh more and more retailers, yeah. So now we have more 80 retailers in France. Wow, and for example in Paris we have Le Mont Marchais, La Samaritain, Le Printon, and uh and yeah, and uh all the beautiful retailers we work with. So you marked obviously you mentioned with 80 retailers, it's it's a great market in France, but being French obviously you sell somewhere. So in which country are you represented? Do you have any country yet that you already are working with retailers? Yes, actually we have some retailers in uh Japan. Oh wow, beautiful, yes, and Indonesia. No way, okay. And we have a lot of American clients, yeah. So we also have this um aftersale service in Maryland. Yeah, we want to expand uh of course United States, Canada. Yeah. Uh but we have uh our sites that can shop always. This shop, uh you as you mentioned, is the first one, and just for you guys, it's next to Place de la Rue du Bic, which is literally two minutes away. Yeah. So as I mentioned, uh camera, and I don't know if I told you, but uh I got uh when I grew up in Paris, my parents used to own a restaurant not very far from here. So it's a little bit uh touching my heart, you know. Very close. You don't have just 10 to 40, so I don't really know between the I I know the the the the the road between the school and the bar because I used to go there and work and things like that. And funny story, but I guess uh just to give the Persian life at the time I was like 10 to 14, yeah, and I already used to sell cigarettes and serve drinks to the customers. Like 1014, you know, the Persian life, right? At the time, I built Brimo Mah, and then I'm gonna be bringing me this to our I love to learn about the brand, and I'm sure we'll have more details. Yeah, but I know some of the viewers, and actually most of the viewers are here to be like, okay, show us some product and what can I see? So, what do you have in Mario Fox? What do you have uh for now? So I wanted to show you the AM2 collection. This is not the first watch rounge, but this is actually now our main collection. Okay, so we made different models. So we have the AM2, the classic one, the AA2 Slim. Yeah, this is the the 36 version of the AM2, and uh we have the GMC one that I put on your list. That's this one, okay. I wanted to show you uh the this one, okay, which is the AM2 Euchquel Enla. As I told you, uh Marshall was born in the southwest of France. Yeah. So we wanted to made Basque watch. Okay. The particularity of this one. So there is the red colour, the basque red colour, yeah, and the day is in French and Basque. Wow, okay. Here we have some ladies more. Yes. Okay, beautiful. Um here you have the three main collections for the ladies. Okay. For the ladies, but it also could be four men. Actually, all of our watches are more unisex. Okay. This one's the Lady Mansard. This is like the first woman collection we launched. Yeah, that's actually the one that my friend has. Yeah. Okay, available. Yeah. And the last one we launched on June, the Lady Volants. It's more like the retro futurist's watch. Yeah. And this one we have it in a different declination with uh textured dion. So this one is for example Malakis, so they also had it in the motor. A lot of watches in general, and now it changed a little bit. But there is a lot of men's style that goes smaller and they call it ladies. Yes. But some and now there's a uh I would call it a new wave of oh uh you know, no gender, and basically men, woman, everybody can wear it. Whoever you love, that's basically what I like to say. But there is here you can see very specific feminine. Yes, right? Like I'm looking at your ears, it's very feminine, looks very good with you know with what you're wearing, you know, with the the vibe of the stove, you know. So this is very feminine, yeah, it's very cool. I 100% with you. It's always what I said to our clients. Yeah, we we don't want to make uh like downsized uh men's watches for women. Yeah, we really wanted to make uh watches for women, like they can have the choice, the choice. But that's why we have these three collections. Okay. Can you explain to you a little bit about these pictures? In March lab, there is the month March, and because the month of the brand. Okay, so every year on March we do artistic collaboration. We give uh Greek card, Greek artists. Okay, so this year it was collaboration with the photograph Thomas Lodin. Can see the inspiration, the LA, the guitar, the surf, or a little bit light, more light type. Yes, more life type. Thank you so much for taking the time to show us. So, can you remind us where we are right now? So if somebody wants to come and they're in Paris and they can't come. Uh, we are in Le Marais, in the Harris. Okay. It's uh in the third area. Okay, it's uh 15 Charlotte Street. Okay, so I'm going to put uh both shops on the store locator actually, so you guys can uh discover where's Marshlam uh here in Paris. If you guys want to know anything about Marshallam, make sure you go to wat.com slash marsh lab. You will get all the article, information about the brand, some of the injuries that we didn't pass, and this one, and uh and many more to come. Yes, thank you very much to no friend, thank you so much. Hopefully, you guys enjoyed the virgin life. See you later.