A New UK TV Line-Up From Haier With QLED, Freely And KEF Audio

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Haier has just stepped into the UK TV market, and the specs suggest this is more than a token launch. We walk through the brand’s first television range and what it signals for the connected home, especially for integrators and industry pros who want a clear good-better-best story across multiple rooms. With three series designed to cover 43 to 85 inches, Haier aims to bring consistency to the living room without forcing clients into a single price tier.

We dig into the platform decisions that shape day-to-day usability: Fire TV on every model for familiar streaming and discovery, Freely support that lets viewers move between live and on-demand content without needing a conventional aerial installation, plus built-in Alexa voice control for hands-free searching and smart home commands. We also flag the KEF-designed sound systems across the range, a welcome touch for customers who care about audio before they commit to separates.

On the performance side, we unpack the flagship S90 series, including QLED, AI-driven picture optimisation, up to 93% DCI-P3 colour coverage and refresh rates up to 144 Hz, alongside Dolby Vision IQ, HDR10+, HLG and Dolby Atmos support. There’s also a quick real-world note from seeing the 85-inch S90 in a non-traditional demo environment at the Queen’s Club tennis tournament, where brightness, colour saturation and the clean industrial design stood out immediately.

We round things off with the S80 all-rounder (4K QLED plus MEMC motion processing for sport and fast action) and the K85 entry series, then share the UK pricing from £230 through to £1,300. If you work in custom installation, smart home design, or home cinema planning, this is a quick way to understand where Haier is placing its bets in the UK home entertainment market. Subscribe for more Inside CI news briefs, and if this helped, share it with a colleague and leave us a quick review.

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Transcript

Quick Briefing And What’s New

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Welcome to the Inside CI News Brief for Friday, 3 July 2026, the latest custom installation news in minutes for busy integrators and industry

HIA Launches Its First UK TVs

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professionals. HIA is expanding its ambitions in the UK with its first range of TVs. The launch sees the appliance giant broaden its smart home ecosystem with three core models: the flagship S90Q LED series, the step-down S80Q LED range, and the more accessible K854K LED models. Together, they cover screen sizes from 43 through to 85 inches and place an emphasis on integrated streaming, gaming performance, and connected functionality.

Fire TV, Freely, Alexa And KEF

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All models run the Fire TV smart platform, providing access to services, including Prime Video, Netflix, and YouTube, while support for Freely allows viewers to move between on-demand and live content without the need for a conventional aerial installation. Alexa voice control is also built in. Audio duties are handled by KEF designed sound systems.

S90 Flagship Specs And Hands-On

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At the top of the range sits the S90 series, which combines a Q LED panel with AI-driven picture optimization and up to 93% DCIP3 color coverage. The model is available in 55, 65, 75, and 85-inch screen sizes and has a specification to satisfy both movie enthusiasts and gamers. There's support for refresh rates up to 144 Hz, along with Dolby Vision YQ, HDR 10 Plus, and HLG Plus Dolby Atmos Audio. Inside, see I had an opportunity to get eyes on with the 85-inch S90 during a recent hire activation at the Queen's Club tennis tournament. While the environment was far removed from a controlled demonstration room, the large screen model made an immediate impression in the HSB C VIP lounge with its brightness, color saturation, and clean industrial design.

S80 All-Rounder And K85 Entry Range

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The S80 series serves as the performance all-rounder within the new lineup. Available in sizes from 43 to 75 inches, it pairs 4K QLED technology with MEMC motion processing designed to improve the presentation of live sport and fast-moving action content. HDR10 and HLG are included. Completing the lineup is the K85 series, available in screen sizes from 43 to 65 inches. Steve McDonald, business director, home energy, and new business at Hire said, the launch of our new TV range marks an exciting step forward for Hire as we continue to expand our connected home ecosystem. With the S90, S80, and K85 series, we're bringing together premium picture technology, powerful performance, and elegant design to create TVs that truly elevate the home entertainment experience. As consumers increasingly look for technology that works seamlessly within the modern home, this launch represents an important milestone for the brand. We're excited to introduce televisions that not only deliver cinematic viewing and next-generation gaming performance, but also reflect Hire's commitment to innovation, quality, and the future of the connected home. The new screens represent the latest stage in Hire's efforts to position itself as a broader connected home brand, extending beyond appliances into home entertainment and smart living.

Pricing And Where To Follow Up

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The Hire S 9055, 65, 75, and 85 inch are priced at £550, £580, £800, and £1,300 respectively. The S80 range sells from £300, while the K85 is available from £230. Be sure to pop over to the Inside CI website for all the latest news, reviews, and interviews. Also, be sure to listen to our sister podcast Inside CI Tech Talk for all the latest interviews, discussions, and reviews by our hosts Stuart Burgess and Simon Gregory.