A New Premium Audio Partnership For The Custom Installation Channel

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A distribution move can quietly reshape what ends up in your rack room, your ceiling, and your client’s daily routine and this one is worth a closer look. We’re bringing you a fast Inside CI News Brief on Match Distribution’s strategic partnership with True Audio and VSSL, a deal that significantly expands Match’s audio portfolio for the custom installation channel. If you design and deliver residential AV, smart home systems, or whole-home audio, you’ll want the headlines and the practical implications. 

We dig into why True Audio stands out in a crowded market: it’s founded by professional integrators and built around real installation realities. That shows up in a catalogue that spans architectural loudspeakers, outdoor audio systems, home cinema solutions, and scalable distributed audio platforms. For CI pros, that breadth can simplify specifying across a property, help standardise performance, and create cleaner upgrade paths for clients who want to grow from a few zones to a full multi-room setup. 

Then we look at what VSSL adds to the mix: streaming amplifiers and audio distribution designed to integrate directly with leading music services, aimed at today’s connected homes. The promise is straightforward but powerful, fewer moving parts, smoother user experience, and a platform that can keep pace with modern expectations for instant, everywhere audio. We also share comments from leadership on why Match’s dealer network, support, and reputation make it a natural partner, plus what “effective immediately” means for availability. 

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Transcript

Inside CI News Brief Opener

SPEAKER_00 0:00

Welcome to the Inside CI News Brief for Thursday, 16th of July 2026, the latest custom installation news in minutes for busy integrators and industry professionals. Written by humans, voiced by AI for your convenience.

Partnership Announcement And What It Means

SPEAKER_00 0:16

Match Distribution has announced a strategic partnership with True Audio and VSSL, marking a significant expansion of its audio portfolio for the custom installation channel.

True Audio Range Built For Installers

SPEAKER_00 0:28

True Audio, founded by professional integrators, has built its reputation on products designed to meet real-world installation challenges. Its catalog spans architectural loudspeakers, outdoor audio systems, home cinema solutions, and scalable distributed audio platforms.

VSSL Streaming And Audio Distribution

SPEAKER_00 0:46

VSSL complements this with streaming amplifiers and audio distribution products that integrate directly with leading music services, offering a platform aimed at modern connected homes. This latest agreement significantly expands its portfolio with a comprehensive range of premium audio solutions for residential, outdoor entertainment, home cinema, and distributed audio applications.

Leadership Quotes And Market Rationale

SPEAKER_00 1:10

We are excited to partner with Match Distribution and expand the availability of both the True Audio and VSSL brands within the market, said Mike Grubb, Vice President of Sales at Soundvision Technologies, the parent company of both brands. Match Distribution has a strong reputation for innovation, customer support, and developing great relationships with its dealer network, making them a natural partner for us. We're looking forward to working closely with the Match team and supporting their customers as we grow together. The partnership strengthens Match's position as a specialist distributor of premium technology solutions. Partnering with True Audio and VSSL represents a significant and exciting milestone for match distribution, said Director Mark Taylor. Both brands bring something truly special to the market. True Audio's Heritage, as a company founded by installers, resonates strongly with our own commitment to supporting professional integrators, while their extensive range of outdoor, home cinema, and distributed audio solutions offers tremendous opportunities for our customers. VSSL's cutting-edge streaming technology perfectly complements this portfolio, delivering the modern connected audio experiences that homeowners increasingly expect. We are thrilled to bring these outstanding brands to our partners and look forward to growing together.

Availability Now And Where To Listen

SPEAKER_00 2:36

The partnership is effective immediately with True Audio and VSSL products available through Match Distribution's network of professional integrators and dealers. Be sure to pop over to the InsideCI website for all the latest news, reviews, and interviews. Also, be sure to listen to our sister podcast Inside CI Tech Talk for all the latest interviews, discussions, and reviews by our hosts Stuart Burgess and Simon Gregory.