Let's Talk Travel
Three travel experts (James Clarke, Will Plummer & Andy Headington) come together to talk about the latest happenings in the world of travel - giving fair, unbiased and unfiltered views to help shape your thinking and make your travel business that much better.
Let's Talk Travel
Episode 5 | Is ABTA fit for purpose in today’s travel industry?
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Episode 5
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ABTA remains widely recognised, but its relevance in 2026 is under scrutiny. With rising member fees, alternative financial protection products, and rival support networks, travel businesses have more choices. Meanwhile, self-booking travellers may not even know what ABTA even means or stands for. We get deep into how ABTA can better serve UK travel’s evolving needs now.