Why Liz Wilcox Said No to a $1,800 Paid Promo and Yes to an Email Swap

In this episode of Hey, Let’s Collab, I’m joined by email marketing strategist, Liz Wilcox to break down one of the simplest collaborations you can do as a creator, a freebie swap. Liz shares how a straightforward list-building collaboration turned into more than 450 new leads, over 160 tripwire sales and a long-term partnership opportunity that went far beyond a one-time promotion.

We talk about why collaborations have played such a central role in Liz’s business growth, how she approaches audience-building through email and what made this particular partnership feel like such a strong fit from the start. From assessing whether a collaboration is truly equal to deciding when it’s worth customizing an offer for someone else’s audience, this episode is packed with practical takeaways for creators who want to grow through aligned partnerships.

Tune in to hear more on:

• Why Liz sees collaborations as one of the fastest ways to build trust and grow an email list
• How a freebie swap brought in leads and tripwire sales from one partner promotion
• What made Liz turn down a paid solo email in favour of a list-building collaboration
• Green flags to look for before saying yes to a collaboration
• Red flags that make a partnership feel too lopsided, even when the opportunity looks good on paper
• How creating a tailored offer for the right audience can dramatically improve collaboration results

This episode is such a good reminder that collaborations do not need to be complicated to be profitable. A well-matched freebie swap, the right audience, and a little bit of strategy can create momentum that keeps paying off long after the initial promotion ends. Tune in to hear how Liz thinks about collaboration, list growth, and building trust in a way that actually converts, then grab the collab scripts at heyletscollab.com to start building your own profitable partnerships.

Guest Links:
Website: https://lizwilcox.com/
LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/
Instagram: https://www.instagram.com/thelizwilcox/?hl=en
Freebie (Mega Email Swipe File): https://lizwilcox.kit.com/4072e76815

Links:
Website: https://heyletscollab.com
Instagram: Hey, Let's Collab (@heyletscollab) • Instagram profile
FREE Collab Scripts: Collab Scripts - Hey, Let's Collab
Collab Starter Kit: https://heyletscollab.com/kit
Blog: Blog - Hey, Let's Collab
YouTube: Hey, Let's Collab
Pinterest: Hey Let's Collab

Transcript

Nadalie Bardo 0:00

Hey, it's Nadalie and welcome to the Hey Let's Collab Podcast. This is a podcast about how successful creators grow through collaboration. Every episode, we unpack one specific partnership from the first pitch to the final result. This gives you the full blueprint on how to collaborate with confidence and grow your business through aligned connections. Ready to get started? You'll love this week's collaboration. Hey y'all, I'm Natalie Bardo, and welcome to the Hey Let's Collab Podcast. This is a podcast about real connections for online creators. Every episode, we unpack one specific partnership from the pitch to the results so that you can learn how to collaborate with confidence and grow your business through aligned connections. And y'all are so lucky today. I have a friend. Liz, I'm calling you a friend, Liz Wilcox. You need no introduction. I'm still gonna intro you, but Liz is spoiler alert, queen of emails, and we've been collaborating for four or five years now. So hey Liz.

Liz Wilcox 1:14

Hey friends, I'm so excited. I love this. Collabs are everything in my business. So I'm really excited to share how this one unfolded today.

Nadalie Bardo 1:25

Yay! So buckle in, but first let me introduce you officially to Liz Wilcox, the princess of email marketing. Liz Wilcox is an email strategist and keynote speaker showing small businesses how to build online relationships and make real money with emails. She's best known for turning a $9 offer into multiple six figures without ads and helping you untangle the email knot with her email staircase. She loves the 90s, headbands, and the beach. Welcome, welcome, Liz.

Liz Wilcox 2:00

What up? Let's get into it.

Nadalie Bardo 2:03

All right, so my first question for you is just talk to us about what collaborations mean to you and your business.

Liz Wilcox 2:13

First of all, y'all, people want to buy from people they trust, right? And building an audience is really freaking hard, right? We all know that. And so when I was first starting out, so this LizWilcox.com email marketing thing, this is my third business. I started as an RV travel blogger. And I realized pretty quickly the fastest way to gain trust, the fastest way to grow was with collabs, was with people that were already building their audience. Cause like I said, it's it's really hard out here, right? And so I I quickly, you know, connected with other people that were doing very similar things to me. Like, hey, let's link arms together. And when we link arms together, we're gonna appear bigger together. And so my first real collabs were just guest blog posts, right? I write on Natalie's post or on Natalie's blog, maybe she writes on mine. Uh bada bing, bada boom. Suddenly, you know, one by one, we're building the audience. And for me, building my audience is the most important thing because, you know, I can I can't sell anything if I if nobody's looking, right? So for me, collabs have always been a way to just build my audience and then build it with trust, especially at the time of this recording. I believe we are in what I'm calling a trust recession, right? It's not that people aren't spending money. People are spending money. You know, I just went to Hawaii, uh, you know, went to Disney, you know, like I'm spending money. But I'm always spending money on things that I know are a guaranteed good time or are a guaranteed a good spend, right? A good return on my investment, right? So the trust there has to be really, really strong. And when you do collabs, you know, the trust is much more established than, you know, just running cold ads or something like that, right? Because you trust Natalie, maybe you trust me a little bit more than if you just found me on Google or something like that, right? So for me, collabs are absolutely essential and something that I'm doubling down on now in this trust recession.

Nadalie Bardo 4:24

Yeah, I love how you put it. It's true. Like people are spending, I'm spending, I'm here in Colombia, having the time of my life, and I agree with you. And I also love that you mentioned how you started with, you know, blog posts, like guest writing. I think, you know, you can to those of you who are listening, you can come into collaborations thinking like, oh my gosh, it's this big brand deal. It's like, you know, this complicated, huge thing. But in reality, it's hey, can I do this for you and you do this for me, and we help each other grow? And it can really be, you know, that simple.

Liz Wilcox 5:01

Amen. Y'all, I don't like to work too hard. Okay. Like, I'm just like, what is the simplest, fastest, most efficient way that we can see the results that we need, that we can hit our objective, right? A lot of people are trying to add things, right? Like, oh, let's do this and this and this and this. And I'm always like, what can I subtract to just get directly to the finish line? Right? What's the fastest path to that objective? What's the fastest path to building trust and growing my audience? Oh, you know, guest writing, um, something called freebie swaps. I share your lead magnet, you share mine. And that's the collab we're gonna talk about today, too, because it's just it's so flipping simple.

Nadalie Bardo 5:45

Yeah, I love that. Before we dive into the actual collaboration, could you tell us a little bit about why having an email list is so important? Because if we're building trust, like I'm guessing that you're gonna say the place to do that is in your subscribers in Bog. So to those of you who are like, I don't have an email list, I'm not ready, it's not time yet. Listen to what Liz has to say right now.

Liz Wilcox 6:12

Listen, ready is a lie, my love. Ready is a lie. It is time to G-O go on your email list. So raise your hand. And I know you're probably driving, maybe you're walking the dog, you're doing the dishes, you you might feel silly, but raise your hand if you were alive a couple years ago, 2022, 2023, whatever year it was, and you remember a billionaire buying a social media platform, raise your hand. We all hands should be raised, okay? I'm raising my hand. Now keep your hand raised. If you remember that social media platform changing its name, losing half of its users, all its subscriber dollars, sponsorship dollars. Hello. If you had built your audience on that platform, you might be wondering where the heck they went, right? That is why we need email marketing, okay? Last year, this year, next year. We own those email addresses, okay? Whether we use active campaign today and we switch to kit tomorrow, we can take those email addresses with us. Also, what I'm seeing is social media, I'm not gonna say it's dead, it's not dead, it's alive and thriving. But like, let's just take the social out of it. Social media is more media now, it's more people like me trying to get you into my membership, right? It's not a social place anymore, right? It's all reels and TikToks and whatever, just trying to sell you something, trying to get you to change your mind about something, whatever, right? It's not, you know, when was the last time you left a sincere comment on your friend's post? Okay, let's let's just unpack that. Okay. So, email though, is a much more intimate channel. And I think 2026 and beyond is the time for email. Email is gonna make a comeback, baby. I'm so excited about it. Not that it ever went anywhere. I've been here all along. I've been here 10 years, I've been seeing great results, but email is this more intimate channel. It's not the algorithm is not feeding us what it thinks we want to see, it's not regurgitating what we're put putting into it. That the inbox is where we go to solve problems, right? I opt in to hear more from Natalie. Uh, you know, I stumbled upon her. I need a Pinterest coach. I opt in to hear more from her. She's solving my problems directly in my inbox. I can't find my electric bill, but I dang well know it's overdue. Where do I go? My inbox, okay? And I stuck and I type in FPL, Florida Power Line, okay? It pops right up for me. I'm going to my inbox to solve problems. I'm going to my inbox to go deeper on something, okay? And that's why, coupled with the fact that you own it, uh, you really need email marketing.

Nadalie Bardo 9:01

Yes, yes, yes, yes, yes. Go rewind and listen to that again. Okay, Liz, let's get into it. What is the specific collaboration we're unpacking today? Lay lay the groundwork, you know, take us back in time.

Liz Wilcox 9:16

Okay, so I'm always about growing my email list. That's what I when I say building my audience, I only mean my email list. I could give a dang about my Instagram following, okay? Uh my my email list is larger than any other following out there. So I'm really into doing these simple short collabs with people. You know, you scratch my back, I scratch yours type of thing. It's a great, easy, high return on investment. So at the beginning of the year, I said, okay, at least once a year I want to do a freebie swap, which again, I share your landing page, you share mine. We grow each other's emails, uh, email lists. Uh so I actually joined this school, a SKOL school community that was just for people that want to do this type of thing and other more advanced um collabs. So I posted this intro, hey, yo, yo, yo, Liz Wilcox, blah, blah, friggity blah, uh, looking to do some more freebie swaps, or, you know, if you have a better idea, holler at me. You know, I have limited time, but I do have some space in my calendar for bigger collabs. This lady DMs me, her name's Paris, and she tells me, Hey, Paris, I, yeah, hey, I'm Paris. I I loved your thing, whatever, whatever. I work with this guy who's a really big copywriter. And this was somebody I had heard of. I wasn't, you know, super following him, but I was aware of him, and I've been aware of him for almost a decade, actually. And so I was like, okay, this is legit. And she said, he will pay you to write write a solo email for him. And I I literally just threw out a number. I just made that up. I said, okay, well, $1,500, baby. And if you want me to resend it, $300. So $1,800. She said, done. And I was like, great, I just made $1,800 in the DMs. This is this is what all those Instagram coaches be talking about. This is crazy. Um, but here's the thing, y'all. I know that my leads are worth more than $1,800, right? If I can get a new lead, I can sell to them. They can tell their friends, they tell their friends, da-da-da. So down the road, I'm always thinking long-term, right? So she actually came back to me and she said, Hey, actually, I saw your stats in your intro post. What do you think about doing a list swap, a freebie swap? You know, we don't do those often, but it seems like you have some good credentials. Now, y'all, the problem for me with freebie swaps is my list is tight. Okay. I've got, you know, about 15,000 people on my email list. My open rate is about 60%, and uh my click rate is anywhere from 3 to 6% anytime I send an email. So I know my stats are really good. So sometimes it's hard for me to do a freebie swap because I feel like it's uneven, right? Like I send out yours, I'm gonna send you hundreds of leads, you might send me a couple dozen, right? Yeah. And so when she said, you know, hey, we don't normally do these because they're they're usually lopsided, I thought, Kindred spirit. Oh my gosh. You're like, oh my gosh, yes, let's do it. And again, thinking long term, if this guy can deliver, you know, at least a couple hundred leads, and you know, I can convert those, you know, at the time it was beginning of February. I know I'm gonna have a sale mid-March. If I can get a couple hundred, if I can get, you know, even 10 or 20 of those people to convert, become affiliates, promote me, do a link swap, whatever, whatever, this is gonna be good long term for me. So I said, Oh yeah, scrap the eighteen hundred dollars, let's do a freebie swap. Any questions about that?

Nadalie Bardo 13:15

No, I love that. Uh freebie swap. So did I just my question is how did it work out? Did you get the couple hundred? And I guess we're hoping they will convert, right? Because this just happened.

Liz Wilcox 13:28

Yeah.

Nadalie Bardo 13:29

Is it change?

Liz Wilcox 13:30

Yeah, it was it was pretty recent at the time of this recording. So we picked a date, we said, hey, you know, mid-February, whatever, beginning of February, let's let's do it. And, you know, we're both copywriters, we're both writers by trade. So there wasn't any normally I give people something to write for me. Hey, this is the link. This is about what you should write, you know, make it your own. Uh, but you know, this is kind of what I want you to say to your audience. And I do a little bit of research about their audience to make sure, you know, it makes sense for them to send out. And uh, but I didn't have to do that with him. I figured this guy is a pro. Um, but I will say this one was a little more complicated, but not in a bad way, because he said, Hey, my audience really likes limited time offers. They really respond to exclusivity, et cetera. And I told him and Paris, the assistant, I said, Yeah, you know, normally I don't, I don't go the extra mile. You know, like I said, I like to keep things simple. You know, just throw the link out there, people will sign up. But I thought, well, I know he's doing something personalized for my audience. You know, I'm willing to put in some effort, like, you know, let's see if this guy can put his money where his mouth is, right? And so I created an exclusive offer for copywriters. It wasn't my normal freebie. I had to create the leading page, but at this point in the game, you know, that took me maybe 20 minutes. Um and the results were fantastic, actually. So he sent yeah, he sent his email out, and I got uh, I think 462 leads was the last time I checked. And we just did a 24 hours. Hey, you have to get this in 24 hours. Again, I don't normally do this, but I kind of really liked it and it yielded a ton of results. I think, Daniel, if you're listening, you're on to something. I might do this again next time. So he actually taught me something. He said limited time offers work super well. Um, and I said, All right, bet, you know, let's check it out. So I got, you know, over 450 leads, and then out of that, um 168 of them purchased my tripwire, which is a trial into my membership. So bada boom, bada boom. Yeah, so let's let's do the math on that, y'all. And of course, the eighteen hundred dollars up front, that's gonna be great, but this could be a lot better. So we did 168. That y'all, that tripwire is just a dollar, but next month it's gonna be a nine dollar charge. So let's, I mean, we're not that's fifteen hundred dollars, right? Next month. That's if everybody set stays. Let's let's say only a hundred stay, right? That's still nine hundred dollars. If sixty-eight of them, if more than a third cancel, right, which is really rare for me, my churn rate is about seven percent, not thirty. Okay. So if more than a third cancel, that's still nine hundred dollars. Let's say, you know, the next month, let's say another 50 cancel. If we've got 50 times nine, that's $450, right? That's I'm almost to that 800 1,800 mark. But yeah, also these people are now customers, they're telling their friends, hey Natalie, I just found this lady, Liz Wilcox, she's got this awesome membership. I joined for dollar. You you should get the dollar trial too, right? So I know I'm gonna be making a lot more than the $1,800 long term, especially if they upsell into even higher price products. So it worked super well. Any any thoughts on that?

Nadalie Bardo 17:13

Yeah, I love that you took the time to customize your traditional freebie to their audience. It was a little bit specialized, which I think just adds some glaze to it, right? Like, who wouldn't, you know, it's directly what they want, right? And now you have that offer. So, like, hey, you can partner with other copywriter audiences and do the same offer, right? Like it's already packaged. So I think that's exciting. How did your email that you sent to your audience do in terms of have you sent it yet?

Liz Wilcox 17:46

Yeah, I sent it. Great question. So on his side of things, I sent out an email to about 14,000 people. It had an exact 50% open rate and a 4.7 click rate. And y'all, this email, the subject line was weird. And the preview text was this guy is weird. Let's spy on him. So I teach email marketing rate, and I'm always they call me the fresh princess, okay? I'm always looking for fresh ideas. I'm always looking for what are people doing differently that stands out. And that's what I told them. I said, Hey, there's this guy named Daniel. I've seen him pop up for years, but I just kind of went down his rabbit hole. He's super weird, but he's really good at breaking the pattern. Breaking the pattern is gonna get you further, faster than if you followed it perfectly. Because I work with a lot of newbies who think they have to do everything so perfectly, right? So I told them, hey, go check out this guy. And so I said, that's what Daniel does better than anyone. Here's what he's gonna give you one, two, three, four, five, whatever his bonuses were, right? Um, you know, you've got 24 hours. That's what Daniel does. Again, that's something different, that's something weird, that's something to learn. Get signed up here. And uh he told me, I can't remember the exact number. I should have looked it up, but I know within the first like eight hours, he had emailed me and he said he had um over 300 leads. So and I think overall, let's look.

Nadalie Bardo 19:23

Because yeah, yeah, your 5% is 560 clicks. All right.

Liz Wilcox 19:28

So, yeah, so it says we had 654 clicks to the page. Oh, yes. And so he had emailed me back, and he similar to me, wow, Liz, I can't believe you sent so many leads to me. Uh, you're a great partner, and now we're talking, you know, we're introducing each other to other great partners, right? Because it's not just one collab, y'all, can be turned into so many, right? So overall, it was a it was a great collab. I feel like we both felt it was really, really equal and we're both making money on the back end.

Nadalie Bardo 20:03

I love that. I love that. Because yes, I agree with you, Liz, that at the end of any collaboration, my question is always like, so who do you know? Like, do you know anyone who has an audience that would be interested in learning Pinterest marketing, for example, if I'm talking about the your pin coach brand, right? So love that. Like, easy and done. You put a little working to customize it, but now that's an asset you've created and can reuse going forward. I love it. I love it. Would you say that the because you knew him, you knew of him, and that your audience felt balanced is why it was an easy yes for you? Like, were there any other good like green flags like saying, like, yes, I want to do this?

Liz Wilcox 20:50

Yeah, well, I mean, number one, he was willing to pay, right? So people that are willing to pay are usually pretty serious about growing their audience, which means that they're working on their audience, right? So you might be growing your audience, but you never sell to them, right? You might be growing your audience, but you've gone you kind of ghost them. It's it's hot and cold, hot and cold. You know, raise your hand if I've I've done it. Check my Instagram. There's spurts of posts, okay? You can check the dates on them. Um, and so but with email, it's really best to be consistent. So I knew if he was willing to pay, he must have a monetized email list. And a monetized email list is going to give you some really good leads. Remember, I mentioned the trust recession, right? Um, the way a lot of people think that they have to give away a bunch of free stuff to create community, to create trust to their audience. But I find that it's the opposite. Once you pay me, even that dollar trial, right? You have a lot of trust in me because I deliver, right? I say, hey, you're in here, here's the login, here's the dashboard, here's where to start, here's the first email you should send out. Da-da-da-da-da-da-da. Right. So I'm building trust with you incredibly quick when you, you know, purchase from me. Community does not create customers. Customers create community. So for me, again, him being willing to pay means he must have a list of customers so that he can afford to pay for these collaborations, right? So that was the biggest green flag. And of course, you know, not every collaboration offers me money, right? But it is like, do you have a list full of customers? Are you actively selling? Do you and you know, you don't have to make a million dollars. You don't even have to be a six-figure business owner or have over a thousand people on your list for me to collab with you. It's it's about how serious do you take yourself and your business, right? And that's not, you know, you guys can Google me. You'll be like, well, this lady talking about people taking themselves seriously. But it it doesn't mean outwardly, it means inwardly. Like, are you at your desk every day? Are you, you know, taking those tasks off of notion or are they sitting there all day, right? Do you have a real business? And that's that for me is very important. And then even in those first collabs I was talking about when I had a travel blog, you know, none of us had any of that stuff, but we were taking the business seriously. We were like, yes, let's get into a group, let's collab, let's do this, let's do that, right? Are you taking action is really important to me.

Nadalie Bardo 23:31

Yeah, and to anyone who is thinking about reaching out, I think ways that you can show the person you want to collaborate with that you're serious is that one, you're responsive to their emails, for example. Like you're showing up, you're, you know, putting it's almost like if you're flirting with somebody and they're not giving you any signals back, it doesn't work out. I think for collaborations, that seriousness, like taking yourself seriously and like showing up, being responsive, I think it does a lot. You know, like those are like green flags to me uh about like a collaboration.

Liz Wilcox 24:06

Yeah, I I love that. That makes so much sense.

Nadalie Bardo 24:12

So speak let's talk about the opposite, because I know you've 10 years doing this online life. You've definitely probably received many emails where you're like, no, this is not for me. So I'm just curious about any invites you've maybe rejected, and you don't have to say who they are, but maybe just why you rejected them, or perhaps like what are those red flags that you look out for beyond the they're not like you know, taking their business super seriously. Is there anything that you're like, nah, like this is like Yeah.

Liz Wilcox 24:45

I mean, really, you know, when it it's just so lopsided. And honestly, y'all, I this is not to deter you. I love the audacity. Maybe we all have the audacity to go after our dreams and to shoot for the stars, okay? But it's when people where it's very obvious or they state it to make it obvious, uh, that the person is not going to be able to reciprocate properly, especially with these freebie swaps. I've got 700 people on my email list, and this is not this is not about 700 people. I'm so proud of you and I'm celebrating you. But they want me, you know, I would love to do a freebie swap with you. Uh, and then they want they want me to send a solo email, meaning the email is only about their freebie. And it's like, okay, well, if you did that for me, maybe you send me if if you're great at conversions, maybe you send me 10%. That's 70. If I sent you 10%, you know, that would be a lot, lot, lot, lot more, right? That would be hundreds. And so it's and so if I come back and I say, you know, hey, I love this. This actually is a good fit for my audience. Um, you know, but I've, you know, I'm I can't do it for a few months, or, you know, I'm gonna put this in a PS or I'm gonna put this in a roundup post. And I do roundup posts for people, you know. If if I've got four or five people with smaller email lists, but they are great fits, I'll put them all in one. If they come back, oh, I was really hoping for a solo email, okay, babe. And this is, I mean, maybe this sounds egotistical, maybe it does, but it's like it's like uh Janet Jackson, like what what are you have you done for me lately? Like I love you, I say it with love, but this this is so unequal, you know, and now you're cut you're you're coming back at me, right? Yeah, and not that they should be groveling at my feet. No, but just say thanks, that's great, you know, like right. Like if you are if the disparity is very obvious, you know, maybe do a couple collabs to grow your list so that someone who has a larger list is like it's a heck yeah, you know. Um, and I always say networking, y'all. I I I network across. I'm not trying to network up, right? So if I've got 10,000 people on my list, who else has 10,000? You got 8,000, you got 11,000, you know, okay, 6,000, you know, that's all networking across, right? Like we're we're on the same level playing field. I'm not gonna network up. I'm not gonna ask Amy Porterfield to share my exclusive freebie. You know, she's got probably got over a few. She'll be like, excuse me, ma'am. Excuse me. Well, L O L who dis, you know, H W H O D I S, who dis, you know? Yeah. You got to level across, you know, shoot for the stars, sure. Sometimes it works. Y'all, I just have Frank Flynn to come talk to my audience. That's crazy, right? But I I wouldn't have asked him 10 years ago. I wouldn't have asked him two years ago. I wouldn't have asked him six months ago, you know? Yeah. But I'm do again, I'm doing the work. You got to show me you're doing the work. Also, another red flag for me is, you know, aside from list size, if you send me your freebie, I go to the landing page and it's super, super long. I already know it's not gonna convert. My people are gonna be annoyed because I always sign up. If I sign up, you go into spam, I know you're not taking your email list seriously. Okay, babe. If I sign up and you've got 10 offers on the back end, I know you're taking it too seriously for my audience, right? So you got to make sure it's a match for your audience. You know, the content might be a match, but the style in which you provide it might not. So it's super, super important uh to make that match. Even this Daniel guy, subject line weird. I knew for some people he would be off-putting, but I said that up front. Hey, this guy's kind of weird, but we can learn something from him. Get this freebie, see what he's doing with email, you know, and you're gonna get these gifts, right? And so if it's not like a super exact match, just call that out, just be super transparent and uh and you'll you'll see a great result.

Nadalie Bardo 29:30

Yeah, I always love your honesty in your emails. I think we need more of that honesty, like just be real with people. I think it builds a lot of trust because you're not like you know putting on this like fake face all the time. Um, and to anybody who wants to know and like see that actual email, Liz has shared it with me. It's going to be in the collab scripts. So you just want to head to the site, sign up, get the collab script. You're gonna get copies of all the other collaborations from this podcast series. So you're gonna want to go check that out. I love that. So, Liz, speaking of collaborations, I'm curious, what types of collaborations are you open to? Because this was actually something I was thinking about as I was preparing for our interview. Like, maybe my guests want to do more collaborations. So, if someone's listening to this, what who should reach out to you? What are you interested in collaborating?

Liz Wilcox 30:29

I'm definitely, I'm definitely interested in the freebie swaps. I love those. Super low lift. I'm interested in uh speaking events in person and you know, virtual. I do a lot of summits, uh, a lot of private trainings, things like that. Um I ask that if you are gonna pitch me to come into my group for a private training, I say it with love. Please be good at your job. Please have a quite a bit of experience and know how to work a crowd. Y'all, I work my crowd. Uh they expand. And this is not my standard, this is their standard, right? I come to the ground.

Nadalie Bardo 31:10

Your people are great. Like I love your group.

Liz Wilcox 31:12

I yes, Natalie comes in, she she understands, you know, and she's interacting with the audience, she's having fun with them, she's being real with them. If you're still at a stage where you're nervous uh in a zoom room, don't pitch me dot dot dot yet. Get super comfortable with yourself because that's what my audience is attracted to, and that's when they'll really start listening when they know when they get the vibe of, oh, this lady's in her zone. This guy, he knows what he's talking about, okay? Um, yeah. Also, I'd love to do um, you know, swap webinars type of thing. I'm actually doing one today. Um, doing one with a guy named Chad Allen. Uh, he should definitely be on this podcast. He's awesome. He's got an he's got a list of authors, and so I'm gonna do a special exclusive deal for my membership uh for him, and we're gonna do a webinar where uh we teach them how to grow their list really quick, a super simple action step. I walk them through how to write an email really quickly, and then we're gonna sell them some email templates. And then on the back end for him in exchange. He didn't want to do a webinar this time, uh, but he just wanted me to send a solo email about his freebie, and I did that for him last week. So it doesn't always have to be the same, right? Like I do a freebie swap, you do the webinar, right? Or whatever, whatever works. Um, just lot lots of little swaps like that are super fun for me.

Nadalie Bardo 32:42

For sure. I definitely am going to be sending uh your gift to my audience this year. I feel like I need to This is making you like, Liz, I need to reciprocate. Um speaking of gifts, what do you have for everyone? What should they go click and you know get into your community, into your world? What's your gift you have for us?

Liz Wilcox 33:06

Yeah, so listen, I told you all about how I love to do freebie swaps, right? So I'd love for you to join my email list so you can see how I do those. I do them at least once a week. You'll recognize them, and you can literally just take and make them your own. Okay. So you can go directly to lizwilcox.com or somewhere there's a link in the show notes. You can hit the hot pink button. You're gonna get on the email list so you can see all of this in action. You're also gonna get a welcome sequence already written for you, 52 subject lines, and three newsletters so you can see what I mean by make an email work for you.

Nadalie Bardo 33:43

Yes, I love it. Thank you so much, Liz. This has been wonderful. I'm gonna need you to introduce me to Chad. That's what you said his name was, right? Um, y'all are seeing the collab. This whole podcast is going to be a collaboration in action. So thank you so much for being my first guest. It means so much to me. We've been collaborating over the years, and I'm sure we have many years to come. So, y'all, you're gonna want to stay tuned. You wanna make sure you're subscribed to this podcast, click the buttons, do the things, grab the collab scripts, and I will see you or you'll hear me in the next episode. Thank you so much. Liz. Thanks for tuning in to Hey Let's Collab. If you're looking to kickstart your collaboration game and land that dream partnership, check out Hey Let's Collab.com and download the free collab scripts to get started.