Cole Gordon Podcast

$150 Million of Sales Knowledge in 82 Minutes

• Cole Gordon • Episode 19

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0:00 | 1:22:47

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00:00 $150M in Sales Lessons
00:27 What Most People Get Wrong
01:28 Why Closers Win More
04:47 Reframing the Real Problem
06:37 The Pre-Pitch Framework
10:18 Selling the Plan First
13:38 Overcoming Fear Objections
18:11 The Most Common Sales Objections
21:07 Handling Price Like a Pro
30:01 Why Buyers Need a Deal
38:44 Best Books for Sales Growth
41:14 Habits of Elite Salespeople
46:26 Sales as a Service
48:46 Final Sales Leadership Lessons