Wealth Made Simple

From Prison to Real Estate Success Story | Eric Crutchfield

• Karlton Dennis

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In this powerful episode of Wealth Made Simple, Karlton Dennis sits down with real estate developer and entrepreneur Eric Crutchfield, whose journey from prison to building an eight-figure development business is nothing short of remarkable. Eric opens up about his past, including serving seven years of a 10-year prison sentence for manslaughter, and how a single Tony Robbins book sparked a total transformation. His story is one of redemption, personal growth, and the relentless pursuit of a better life through real estate.

Eric shares how he transitioned from flipping homes to spearheading multi-million dollar development projects, and the discipline it took to reinvest every dollar of his first $53,000 profit instead of spending it. The conversation dives deep into the mechanics of real estate development, risk-taking, delayed gratification, and the mindset required to go from rock bottom to building generational wealth. He also explains how he structures deals, raises capital, and mentors others—many of whom come from similarly difficult pasts.

More than a story about business, this episode is about resilience, purpose, and the power of vision. Whether you're starting from scratch or looking to scale, Eric's journey will inspire you to bet on yourself, stay disciplined, and create your own opportunities. Don’t miss this candid and motivating conversation packed with real-world advice and entrepreneurial wisdom.

#lifeafterprison #realestateinvesting #wealthmadesimple

SPEAKER_01

Welcome to Taxes Made Simple, everybody. I got a special guest with me. We're here in South Florida with the man, Eric Crushville. Eric, happy to have you here, brother. Hey man, thanks for having me. Man, I'm super excited to kick this thing off with you, man, because I've been teaching people to invest in real estate to like offset their taxes, but you're doing an entirely different real estate play with real estate development. So I kind of want to learn how did you get into entrepreneurship? When did your journey start? And then we'll start talking about real estate after that.

SPEAKER_02

Yeah, so um I was a wild kid growing up. Ended up landing me in prison on a 10-year sentence. Um actually for a manslaughter charge. I did seven years while in prison. Decided, hey man, I need to change my life, right? I was acting crazy in the clubs, drinking, driving, all kinds of crazy shit, fighting. So I changed my life in prison. And I read a book by Tony Robbins that said, uh, name the three richest people that you know. So two of them were in oil, one of them was in actually two of them were in real estate, one of them was in oil. I was like, man, I cannot do this oil. I don't even know shit about oil. But I was always drawn to real estate.

unknown

Yeah.

SPEAKER_02

So I made up my uh mind in there and I said, man, I'm going to do real estate. And so I just studied business books, business books, real estate books, real estate, self-development. And I got out, hit the ground running, man, got into a flip, ended up making like $50,000 on that first flip. Got into another flip, that flip ended up turning into a new construction, and I made like six figures on that one. And then shit, I was like, all right, let's go. I took off and I just kept buying land, buying land, building, building, building. Next thing you know, I was making a bunch of money.

SPEAKER_01

Oh my goodness. Yeah. So it was like right after you got out of prison, you started entrepreneurship, it sounds like.

SPEAKER_02

Yeah, I've always been entrepreneur, you know. I never really had a real job. I was always like in the streets, selling drugs, stuff like that. So I uh it's hard for me to work for the man.

SPEAKER_01

And how old were you when you got locked up? Like you went in. 27. 27. Went in at 27, got out at 35. And did you try to do everything you possibly could to not go in? Like lawyers, legal fees, parents trying to do everything they can to support you?

SPEAKER_02

Yeah, I uh actually bonded out. My bond was like 300k. I bonded out, and while I was on bond, I went to Los Angeles. And the day I got back from Los Angeles, they locked me up and said I I wasn't allowed to go. Even though my probation officer, parole officer, whatever she was, at that time, she was like, Yeah, you're you've been great, you know, everything should be fine. Well, it wasn't fine. So I didn't wait for the actual pass because she just told me it should be fine. Yeah. And I just went and yeah, I was I was locked up from the day I got back for over seven years.

SPEAKER_01

And they gave you a 10-year sentence. So talk to me about how you can get out early, three years. How does that even work? What were you doing to deserve to get out three years early?

SPEAKER_02

So my charge wasn't aggravated. So actually, I could have gotten out at 15% of my sentence. So 15 months of 10 years, I was eligible for parole. Okay. So I could have got out, but I received six one-year set offs. So I was up every year. Yeah. So that kind of gave me hope, which kind of helped me throughout my sentence. Because I came up, I was like, damn, I could get out, I'd get out. Yeah. And next thing you know, one year set off. So I had to wait a whole year to come up again. So I got six of those, finally made my seventh one. But it it was better because sometimes you have aggravated sentences or you have to do 50%. So I would have had to do five years on the 10th to even be eligible. Wow. So it was kind of good and bad. Because after like the fourth set off, I was like, fuck. Yeah. You know what I mean? Yeah, bro. It's like, fuck. Let me out of this fucking place.

SPEAKER_01

Bro, so you go in, and the first thing that people think about going into prison is first off, I'm nervous, I'm scared. Do I need to go associate myself with people? Do like so talk to me about what it was like being in there the first week.

SPEAKER_02

Yeah, so I was actually locked up in county for like a year. So fighting my case, going to trial, going to court, going to all the stuff. Finally, I got sentenced 10 years, and then you have about 30 days. So all the people that you're locked up with are kind of telling you, like, man, go to prison already. You know, this put this county sucks. Like, they want to go to prison. They're like way better, you know. Get on your schedule, do what you need to do, and do your time. So I was like, fuck, I was in there for a long time. A year in county's a fucking long time. Yeah, bro. And so I was kind of ready to go, you know. But yeah, I was nervous, man. I got they came, you know, picked us up, shackled us, feet and hands, fucking load us on the bus and take you out in the middle of nowhere to this some prison yard. I remember it was pretty crazy. I remember getting off and I was walking around. You just see everybody all clicked up, you know. You got the blacks and the Mexicans and the whites and old school people just fucking tattoos it all over their face, like walking on canes like they've been there for their whole lives and shit. And it's like, fuck, all right, here we go.

SPEAKER_01

Is the goal to become cool with everybody, or is the goal to just find your group and then just stay there?

SPEAKER_02

Yeah, normally you just click up with your race. Yeah. Yeah, it's extremely segregated in there. I was I'm really athletic, so I was able to, you know, be friends with everybody because I played basketball with the blacks, I played handball with the Mexicans, I played volleyball, you know, with the whites. And so it was kind of easy for me to maneuver around. Yeah.

SPEAKER_01

But yeah, normally you just go in there and you stick with your race and I feel like, you know, mentally in the first maybe four or five months, it's hard to even believe that you're in prison. So I I guess my next question is is when did you start accepting it and then realizing, okay, I gotta make the best of my circumstances. Let me go to the library, let me just go find some some people that are studying, better yet, let me just pick up some books and start reading.

SPEAKER_02

You know, to be honest with you, man, I was still thinking criminally two years in. I was still coming up with business plans like trying to make a million dollars. I I know because I was clicked up with a bunch of white dudes, right? And they were locked up for stealing motorcycles. Wow. And so I had this whole business plan of how many bikes we could steal, and I was gonna get warehouses in San Antonio and Austin and Dallas, and I was gonna swap the frames and swap the parts and ship them to all these different warehouses. And I have this business plan all rolled up how I was gonna make all these millions of dollars doing this and ordering frames off eBay and selling shit, and it was crazy.

SPEAKER_01

So what changed the very interview had a whole business idea over two years ready to go.

SPEAKER_02

So what changed you? So yeah, man, they they finally put me on lockdown. Uh lockdowns where there's like no movement and you just can't do shit. You're stuck in your cell or your bunk and just sitting there. Yeah. So it's crazy. At this one unit, it's a pretty bad unit, it's called Minor Wells, like one of the worst prisons in Texas. I mean, I witnessed some wild ass shit, like people getting thrown off third row, like people like pissing and shitting in fucking big buckets and throwing it on the guards when they come up the steps, boiling water, throwing it on the guards. Like it was it was wild in there. But anyway, before they set us on lockdown, they said we could go to the library. So normally they don't do that, just lock it down. But anyway, I went to the library, man, and I've never read a book in my entire life. So I was always into um non-fiction, though. I didn't really like fake shit. So I wanted something like that. So there's like a small self-development book because you know, prison is built to keep you down and not give you no of course no education. Yeah, it's like a small self-development area. Anyway, I just grabbed this book called Awaken the Giant by Tony Robbins. Okay. And uh I honestly did not know who Tony Robbins was. Yeah, I had no clue. But I didn't have shit to do for like fucking two months. I was stuck on this fucking bunk. So yeah, I got that book, man. I read it and it just enlightened me and really changed my mind and opened my brain to like what's possible and how other people lived and how to think. And you know, I didn't really have a father figure growing up, so I wasn't really taught a lot of shit like that. I don't know. Yeah. So when I was reading this book, I was just like, I I was just doing every exercise in there and all this shit. And I was like, man, this is crazy, you know. And I got hooked after that, actually.

SPEAKER_01

Was this where the inkling of wanting to jump into real estate started while you're you're reading Tony's book, or that hadn't even started yet?

SPEAKER_02

Okay, so that exercise that I was saying earlier, um, name the three richest people that you know. Two of them were in real estate, one of them was in oil. That was one of the exercises in this book. Wow. And that's how it got me started. That's how and that's when I put uh the two real estate guys, and it was like friends, families, you know, basically it was like friends of mine's dads. Yeah, you know what I mean? So yeah, and I was like, all right, fuck oil, I'm doing real estate, no turning back. And from that point on, man, I just read tons of Tony Robbins books, like all self-development, and then all real estate. Any birthdays, holidays, anything, I would write all my friends and family, but just send me real estate books. I didn't care what it is, yeah. Just send them in. And so I was just fucking consuming books.

SPEAKER_01

So before you even got out, where would you say your knowledge level was at in the real estate space? Zero. Like you're a beginner still. You just you just were motivated, but you had no real information around what to do. Yeah, absolutely zero. So talk about when you got out. How did you how did you get your first deal then?

SPEAKER_02

So I got out, and you could tell, like at this point, I had been reading for like five years straight. Right. Because I was still thinking criminally the first two years. Yeah. And then the next five years I was just reading constantly. And my brain was different, you know. I wasn't even thinking criminally at all. Like I didn't want to fucking go back to break. I was in there so long, I was like, I'm not fucking going back to the cell. You know, I'm not getting locked up again. And that was really nervous for me, right? Because I had only sold drugs and acted crazy for my whole life. Yeah, you know. So um oh fuck, where was I going with that? How'd you end up uh getting to your first deal after you got out? Yeah, so so yeah. So I get out and I'm talking to people, you know, just whoever. You could tell that I wanted to get into real estate. Like any if you talk to me when I got out, we're gonna talk about real estate because that's what I'm gonna talk about. That was the only thing you cared about when you got out. Like I because I I didn't know what else to do. I'm like, I read all this shit and I'm ready to go, but I'm still trying to figure it out on my own.

SPEAKER_01

But you're a convict, so who's giving a convict a chance when they come out of how did you get into this whole real estate flipping, even getting a first time?

SPEAKER_02

I started talking to one of my really good friends, which he used to work for like Verizon when I got locked up. But I guess while I was down, he started flipping. He had flipped, you know, a bunch of homes while I was down. Yeah, so he was like the most genuine person that was actually giving me a lot of information and like any questions he would answer them, you know, like just helping me along the way. Yeah. And I told him, like, dude, I want to get into something. Like, let's figure something out, let's find me something, you know. And sure enough, he found something. He was like, dude, I flipped two homes on this street. This one's available. I'm doing a few other things. I don't want to do it right now. I'm like, I want it, let's do it. How much do I need? What I gotta do, let's fucking, you know. So he kind of like held my hand throughout that first project. I paid him $8,000 for like a finder's fee, kind of like a wholesale fee. Yeah, I didn't know what that was, but I find out later that it's like a wholesale fee. Yeah. But yeah, so I'm extremely green. I didn't know shit, right? So yeah, he kind of held my hand, like, man, we need to do this, open this wall up, you know, probably need to put new floors in, paint it, you know, change the windows, yeah, paint the exterior, shit like that. And then I kind of came up with my own little ideas and stuff, you know, because I'm researching the market constantly to see what the trends are and all that stuff. And uh, that's how the first one started, man.

SPEAKER_01

And uh so did you end up making money on your first flip? Because I talked to a lot of flippers, bro, and most people always lose on their first flip.

SPEAKER_02

Yeah, I ended up making like $53,000 and I was out of prison less than six months. Done.

SPEAKER_01

That's what that's all you need. I was like, proof of concept, it's proven. Okay, so what did you do with the $53,000 from the moment you got it?

SPEAKER_02

You would think I went and spent it, but I didn't. I was so focused and just ready to sacrifice everything for my future that I didn't spend a dollar for like two and a half years, except for reinvesting back into more land and into my business.

SPEAKER_01

Can you talk a little bit about delayed gratification? Because I'm surrounded by a lot of people, especially out here in Miami, that just immediately want to spend the dollar that they get. Talk a little bit about that discipline you built.

SPEAKER_02

And that I think I just made a reel yesterday about it. Like, if you are new to this game, you will not scale if you continue to spend your first little profits. You have to invest back into yourself, back into your business in order to get to the next level. It's hands down the only way to do it. Yeah, and you sacrifice that. I sacrificed because I saw and like I read all those self-development books like delayed gratification. I mean, I read all that shit. So I was ready. I mean, I I had just sat down for over seven years in a cell. Like, I was just free, I was happy, I didn't care. I I could, you know, live at my mom's guest bedroom and be fine.

SPEAKER_01

So your lifestyle didn't change. You were living in your mom's guest bedroom, $53,000, six months out of out of prison. Now, how do you take that $53,000 and flip it into an eight-figure development business that we have now?

SPEAKER_02

So the proof of concept was proven. I bought that first flip. So now I'm like, what do I what now what do you do? Yeah. I do it again. Another flip. Right? That's all that's what I know. So fuck, let's find another one. So I found another one and I ended up buying it. It could have worked, but the whole entire street was just about to get built up into these four-story townhomes that overlook downtown. Yeah. Super dope modern townhomes. But it wasn't built yet. So there were still like some shitty houses, and then there was vacant land that the builders were about to build. Yeah. And so, you know, I bought this flip. I was like, man, I'll just throw 75,000 into it, make it look good cool, sell it. I was like, uh, so then I met the builder next to me. And I said, Hey, what are you building right here? You know, I thought it was just gonna be like a home or something. And he showed me this fucking rendering of this big ass thing. I'm like, You're like, whoa. I'm like, fuck. That's not a flip. Yeah. I was like, I cannot even flip, I can I couldn't put 150,000 into this house and make it even close to this thing. Yeah, so I was like, all right, well, shit, I can't fail. So I gotta figure out another exit. So I could either sell it to a builder, I could hire a builder to build it for me, or I could figure it out on my own. And I wanted to figure it out because that's what I wanted to do. Yeah, like I once I saw that guy's renderings, I was like, hell yeah, man, this I want to do this shit. Like, that's badass. And plus, I was gone for so long, like East Dallas was shitty when I left, and I come back, and now there's fucking these townhomes, uh, the whole thing. Yeah, it's like totally changed, totally transformed. So I'm like, man, if all these fucking builders can build, like I know I can do it. Yeah, I'm hungrier, like I'm more driven. And I probably read more name, but yes, so the belief system in me was just like, dude, I can do anything.

SPEAKER_01

But there's so much risk, right? You're going into development, and it's not just about you, it's now about the people that you're working with. So you have to get contractors, you have to get a team. So but risk what?

SPEAKER_02

What is the risk? I had been risking my whole life, you know, taking penitentiary chances. So, what am I risking? A little bit of money? Like, I don't care. I'll go back and live with my mom. I don't care. I mean, I'm free. I there's no risk to me. My life isn't going, I can't go anywhere. I'm already down here. Yeah, you know what I mean?

SPEAKER_01

It's like, oh, I lost some money. Fuck. I think some people don't understand, man. Your back was already against the wall. You already know.

SPEAKER_02

You already hit rock bottom. Yeah, I'm at the bottom and there's no nowhere to go. So I'm like, I'm all in.

SPEAKER_01

Like, I'm ready to go all in. And so now that you're now that you're here, why not just do real estate investing and just have properties that are managed by property managers and make everything extremely passive? Whereas developing development's more of an active business. Why would you say you like being on that active side?

SPEAKER_02

Um, I honestly like the process of creating this shit in my mind and then bringing it to life in reality. Like it's cool. Yeah, like a lot of people just pass by this dirt, but I don't see the dirt. I see this badass house on that dirt. Yeah, and so that's why I'm like, hey, this is cool. It's fun. It's fun. I enjoy it. You know, what else am I gonna be doing?

SPEAKER_01

Yeah.

SPEAKER_02

I mean, just sitting around, I gotta work or I'll get in trouble.

SPEAKER_01

What's something that seems easy to you now, but really took a while to develop this skill, especially as it relates to what you're doing now in the development space?

SPEAKER_02

Um, I mean, definitely building, you know, it's constant, it's constant learning, you know. I and that's why I like it. It's a challenge every time. You know, I've never built a waterfront home in Florida, $20 million, you know. So I want to.

SPEAKER_01

Yeah.

SPEAKER_02

I want to know how to do it. I mean, I'm the same process basically, but I just want to do it, say I did it. Yeah, you know, and then I I want to do, okay, I do one. Well, now I want to do 10 at the same time, you know? Yeah. It's just a challenge. And then from there, maybe I'll be like, all right, well, I've never built like a high rise. Maybe I'll try that. And then I just I enjoy the process, I enjoy the challenge, and I like the money in the end.

SPEAKER_01

Mm-hmm. The spread on development's a little bit different than the spread on flips, is it not? Can you talk a little bit about the differences between how you make money on a flip versus how you make money in a development deal? Because isn't there different phases of you making money in a development deal? Is that correct?

SPEAKER_02

Yeah, so um I talk a lot about this on my channel. If y'all don't follow me, it's Eric Epic23. But flipping is for the birds. Okay. No, flipping, man, it's just there's so many unknowns, you know. You get into it. So first, you gotta walk the home. And it's usually covered with bullshit, furniture, all kinds. You can't see what's going on, and then you're putting an offer on it, you're creating this budget in your mind, and you haven't even really like looked at the house. So by the time you get in there, clear all this shit out, start demoing the walls, and figure out what's going on. You got 20 other things that you didn't account for on your budget. So you're gonna fucking it's gonna cost you more money to fix it, and it's gonna take longer because you didn't expect that. Yeah, so now your returns are going down. So it's just new construction doesn't have any of that. There's no unknowns. It's like brand new from the city, main and the city, water, all that shit's right there. I'm putting brand new everything from there all the way in, all the way up. Everything's 100% brand new. Yeah, it's like there's no unknowns, it's just steps. Do this, do that, do this, do that, do this, do that.

SPEAKER_01

It's fucking easy. And when it comes to the different steps, like could you stop yourself at parts of the steps and say, you know what, I'm done. I'll let somebody else finish this project and just take like a spread, or when you start a development deal, you have to stick it out through all the way until full construction phase.

SPEAKER_02

Well, I mean, yeah, if it's your development deal, why would you you got into it because you're about to make a lot of money? So, and it's not like I'm out there fucking swinging and cutting, and I'm not doing nothing. No. You have a whole team of people. Yeah, I'm just hiring the professionals, you know. It's like, oh, like I need to frame this up. All right, let me call the framer. Hey, get over here, man. Why aren't you here? You know? Yeah. Oh, it's time for tile. Hey, tile guy, come over here.

SPEAKER_01

I need you to do this. But a flip, and correct me if I'm wrong, a flip can be done in as quickly, depending on the type of property 30, 45, 60 days, maybe.

SPEAKER_02

Yeah, and you might have one like team of three doing the entire house. Yeah. You know, you don't you don't have to have like specialty trades like foundation, framers, tile guys, sheet rub, paint. You know, I mean, it's like one group of three just does everything. Yeah. And that's why it looks like shit, and that's why the returns are shit.

SPEAKER_01

Yep. But then you do a development deal, and that development deal could take anywhere between 12 to 16 months sometimes, wouldn't you say?

SPEAKER_02

Yeah, well, it depends. If it's affordable homes, you know, sub 500,000, yeah. Probably like six to seven months. Once you get up to like the millions, it's probably like nine to ten months. Okay. And then once you go to like maybe two, three, and up, it's around 12 to like 18 months.

SPEAKER_01

Yeah. So the bigger you go, the longer you're gonna wait, but the bigger the spread is. Yeah. So let's talk about the person that wants to get into real estate, that wants to do this full time, but they don't have a whole lot of capital. Are you would you advise somebody who's just getting started to go into flipping, wholesaling, development right out the back, or what would make the most financial sense if you don't have a lot of bread?

SPEAKER_02

Um, you know, a lot of people's misconception that they think it takes a lot of money. Yeah. But ultimately, the money can come from anywhere. It doesn't have to be your money, it could come from your fan friends of family. You could partner with somebody if you find the deal. The money follows the deal, right? If you have a badass deal, you're gonna get the money for it. You're just gonna have to split some equity, right? Um, or I can teach you how to get business funding and we can take it off the credit card and you'd be in it for zero dollars, so your returns will be infinite because you don't have no money in the so there's many ways that I've learned now, you know, that I would have done back then when I got out of prison, but some of the stuff wasn't really, you know, popular back then.

SPEAKER_01

Yeah.

SPEAKER_02

So now I kind of have learned how to navigate it and get it all. But um, yeah, what would you say is the way you're teaching your students how to do it now? Yeah, exactly. I mean, same exact thing. Obviously, business funding is gonna be the easiest route. Yeah, you know, we'll boost up your credit score, and then we'll apply for the business funding, get you that money, and then we'll just start hunting for land and we'll take the money off the credit cards and send it directly to the title company. And boom, you're in a development deal, and now you're about to make six figures.

SPEAKER_01

So if you were to start over from zero again, they scrapped away all the money out of your account and the cars and the chains. Talk to me about how you would rebuild everything over again. Um with my experience now or with your experience. Oh shit. What would be the first five moves you make?

SPEAKER_02

It's too easy. Now, now that I have the knowledge and the skills, like you could strip me of everything and go put me in any. Anywhere in the world, and I'd be a millionaire within 18 months. Damn. Yeah. What would you do? I would start hunting for land.

SPEAKER_01

Land first, go find the deal. Because money follows the deal. Yep. That's step number one.

SPEAKER_02

I'll start hunting for land. Once I find the deal, I start hunting for the money. You don't have the money, so you're gonna go get the money. But first I need the deal. Yep. I need the deal. Deal brings the money.

SPEAKER_01

And then I'd build it, sell it, make my money. So let's just say that someone came to you and you had a deal and they had capital. How do you present something to them for them to want to be a part of that deal? Are you showing them a performer? Do you know how to talk a deal? And if so, explain to somebody who's completely green to this how you've even structured things like this for people that are new to development but want to get in with you.

SPEAKER_02

So I get asked that question a lot. And you know, you can negotiate it however you feel is acceptable, right? I don't know where the money source is coming from. Is it coming from a complete stranger? Is it coming from your dad? You know what I mean? Like these two people might expect a different return. Your dad might only be fine with 5% on his money. This guy might want 20%, or this guy might want half the deal. Yeah. I don't know. But regardless, you know, you're at ground zero. So it really doesn't matter. Fucking take half the deal, take five percent, fucking give up 70%. It doesn't matter. Like you as long as you're making money to get your money going to where you don't need those people anymore, that's most important. And so that's what I did at first, too. I was willing to just give up whatever as long as I'm making money off of zero dollars.

SPEAKER_01

Yeah, doesn't matter. So talk to me about some of the people that you've surrounded yourself with that have allowed for you to continue to scale and grow. Because for me, I know that in my area in Orange County, I have a few buddies that you know are doing some incredible things, and I like to surround myself with them. I'm in the gym with them every single day. We're working out, we're around each other. But talk to me a little bit about who are you surrounding yourself with? Like who keeps Eric on the straight narrow? Who keeps you motivated? Like, what's getting you up every single day?

SPEAKER_02

Oh man. That's a good question, man. I'm I'm just uh extremely driven person, honestly. And I think those that time in prison, like just put a fire inside of me that just is unquenchable. It's just it just keeps growing, growing, growing. Especially the more success that I achieve, it's just like, oh shit, now I want to do this, I want to do this, I want to do this. But yeah, man, um, I got a girl, she keeps me down pretty good. Um, I got a son, 16-year-old. So, you know, of course I want to leave a legacy to him. But definitely, man, there's something inside me that just isn't will never give up. I'll just keep fighting to the end. And that's just who I am. Yeah, bro.

SPEAKER_01

When you walked in here, you made me feel like I need to get right back into the gym and get underneath the bar. So talk to me a little bit about what fitness is doing for your life right now. Is this something that's playing a pivotal role in your success? Is this just a part of your daily routine?

SPEAKER_02

It's just a part of my daily routine. It's always been there. You know, I was a wrestler in high school, so I've always been into working out. And I've never given it up. You know, even in prison, I used to do 500 push-ups before I went to sleep every single night. It was just something different. And I I want to have the edge, you know. Bang out 500 before bed? Yeah. That'll keep you up at night? Before bed. Uh-oh. Damn. Before bed, and then I would just read, you know? Yeah. But I I like to have fitness involved. I don't know. I like to have an edge on people. Yeah. You know, so I feel like it does give me an edge over people.

SPEAKER_01

Me too, bro. I love working out, man. I've been in football uh all my life, and then when I graduated college, I didn't have football anymore. So I just started going into the weight room, lifting heavy weights, and thought I was gonna become a men's physique guy, or you know, was doing all the supplements and stuff like that, and then eventually hurt myself and told myself, okay, what am I doing? I better buckle up. Yeah. Start focusing on entrepreneurship. When it comes to being an entrepreneur, man, like instead of, you know, going down the route of working for somebody else, do you feel like this was always something that you saw in yourself even before you were in prison, even before the trouble kind of happened? Or you didn't really think that this was a life that was meant for you until you kind of were put into that circumstance and then you kind of had to find your way out? Uh, we're talking about entrepreneurship. Yeah.

SPEAKER_02

Um, yeah, like I said, I've always not been able to work for somebody. I don't like, and then after prison is even worse because now I feel like everybody's like a uh you know correctional officer or my PO or some shit. And like if you try to tell me to do something, I'm like, fuck no. Like, you do not run me, you know, and nobody runs me anymore. I do what I want to do. Anytime I do it, it's like if you try to tell me, I'm gonna be like, fuck you, you know, you're not my boss, you're not my correctional officer. I got told to do everything when I was in prison. Like, what time you wake up, what time you go to bed, what time you eat, what time you shower, what time this, what time that? Here's your mail, here's this. It's like you don't have you gotta just sit there and just fucking, all right, what do I do now? And they just tell you what to do. So now when people try to do that, I'm like, oh hell no, get the fuck away from me.

SPEAKER_01

Now that you're uh in control of everything, talk to me a little bit about what you're trying to do now. I I saw that you recently just started spending more time here in Florida. You have your company back in Texas. So what's the intentions of being here in Florida? Are you trying to expand? Are you feeding off the energy here? Just talk to me a little bit about what is Eric trying to accomplish right now.

SPEAKER_02

Yeah, I love the energy. Um and everything's kind of on autopilot, you know, as far as my development company in Dallas. Yeah. So I still got a bunch of projects going. We actually just got another one under contract in Halland Park, which is like the most prestigious neighborhood. So I have four there right now. I should have ten there here by the end of the year, is kind of my goal. And then um, I want to do the same thing out here in Florida. I love the weather out here, I love the energy. Everybody's supportive, you know. You can wear bust down watches or Richard Mills or you know, and nobody can't wear that in Dallas like that. No, it's just like it's a little different, right? People start hating and looking at you. You know, we got the hyper car out front. It's like you it's just too much for there. Yeah, and people start hating, and you know. I feel that exact same way in a lot of people. I'm like, man, get let me get out of here and let me get uh somewhere where people support you, and you know, even podcasts. You can't even fucking I don't even know if they have podcast studios in Dallas. No, you know, it's right. So I was like, man, let me get out of here. So anyway, that was kind of the move. But I love the weather, love the energy, and I love the homes, yeah, most importantly. Like they build some badass modern homes on the water, and it's kind of like I was saying earlier, it's a challenge for me. So that's kind of the goal is get out here and start building, you know, 10 waterfront properties here, have my development company going back there, you know, and just build, make some money.

SPEAKER_01

I feel you on that statement, man, because in Orange County, I remember when I bought my my first Porsche and I showed up to my building, and then everybody came outside because they heard the sound of my car and they were just staring at me like, what did this little 25, 26-year-old kid buy a Porsche with his money pulling up to this apartment complex? This isn't a house, this is an apartment complex, right? And then sure enough, I upgraded and eventually got like a Lamborghini, and then you pull up to Equinox, and everyone's kind of looking at you. And what I realized, bro, is being in Orange County, there's just a lot of old money. You know, there's not a lot of young people, right? They don't really respect young hustlers and people who are making money in today's day and age. But when I come out here to Florida, it's the norm to see people riding around in Lamborghinis. Everybody here is talking money in business, and I need that environment in my life, bro. It's a lot of opportunity, you know.

SPEAKER_02

Yeah, so out here is just a ton of opportunity that I see, and I don't know. Yeah, it is old money and more quiet money there. Yeah. That's not my flavor.

SPEAKER_01

But when I go back home, bro, I feel like that's my grind space. Exactly. Like I can lock in, I have like my routine, I know where everything is. I can get in my car, I don't have to worry about traffic, I could go where I need to go. But then when I come here, it's like I'm reminded of why I'm working so hard. Yeah, I truly get to enjoy it.

SPEAKER_02

But it's even grind mode here, too. Yeah, it's like it's crazy. You can't just come here and just okay, I'm over relaxed. No, I go even harder. Podcast content, fucking shopping for more land. I mean, I'm constantly just looking for land, you know, looking for lots. But and then a fucking Bugatti rolls by. I'm like, fuck. Yes. I gotta get back to work.

SPEAKER_01

You know what I mean? There's just movers and shakers 24-7 here, bro. I love it. Whereas when I'm back home, like, you know, and I don't know how old you how old are you? I'm 31 years old. But being out here, bro, I'm in I'm at the gym surrounded by 22, 23-year-old millionaires showing up to the gym at four o'clock. You just don't see that back in Orange County. Do you see that back in Dallas? No. I don't I don't even think there's a six-pack back in Dallas. Everybody, everybody that's that's doing something decided they want to come down to South Florida, bro. Everybody's here now. Seriously. I think me and you just need to get courtside Miami heat tickets and just give it away.

SPEAKER_02

I love it.

SPEAKER_01

Get our waterfront properties and and just call this our second home. Big yacht behind us and done deal. Live life to the end. So, question. In a year from now, are we gonna see uh Tiffany Blue yacht sitting behind a Tiffany Blue waterfront house, or is that not on the bucket list?

SPEAKER_02

Man, if Carlton tells me I need to fucking spend some money on a yacht or a jet, then I guess as well mobile.

SPEAKER_01

Yeah, he's gonna tell me what I need to do. You're in development, man, so you never really had to worry about having a huge tax bill, bro. You get to write off.

SPEAKER_02

But that's the thing, man. I don't even think some of these tax guys understand. Like, because I own a shitload of rental houses, you know. And I don't even know if they're doing the cost segregation setting. All that stuff, man. They're trying, I I hear so many different things about like you can do them on single families, you can't do them. The cost outweighs the benefit, blah, blah, blah. It cancels them out. And I'm just like, fuck, I don't fucking know. I gotta go build some shit, you know.

SPEAKER_01

We can still do the cost segment.

SPEAKER_02

Yeah, so I got a shitload of them.

SPEAKER_01

So yeah, we need to figure all that out. But yeah, I'm all about creating paper losses to offset your active forms of income. I mean, that's the name of the game. That's why you're in real estate. That's why I'm a real estate professional. You are a real estate professional. You spend more than 750 hours a year doing your real estate operation, you get to use all the losses against your active forms of income. You get to have fun with the tax code, bro. That's what we love. All right. Speaking of having fun, talk about the toy that you bought. Explain it to us. What made you what made you buy a million-dollar hypercar, bro? And by the way, how fun is it to drive? We gotta know. Man, you're a McLaren guy, bro. It's fun. Yeah, not a Lambo guy, not a Ferrari guy, just straight McLaren.

SPEAKER_02

Yep. So I was like I was saying, um, I didn't spend any money the first two two and a half years. I was out of prison. I reinvested back into my business for growth, and that's what it takes. If you're spending your early profits, you're fucking up big time. I'm telling you right now. Two and a half years didn't spend anything. And then my buddy, one of my good friends, went and bought a yellow Lamborghini. And then I was like, you know, I make more money than him too. So I'm like, man, fuck. I know it's not gonna be very fun just driving around by yourself. So the next week I went and bought the 570 McLaren, you know. So that was kind of it was and that's in Dallas, so we're just cruising around, having a blast. And it was probably one of the best purchases I ever purchased. We've had so much fun, created great memories with it. Yeah, and then uh yeah, so then I ended up wrecking that one, but I got paid out by insurance. I actually made some money on it, so then I bought the 720. Okay. And man, the 720, if you've seen it, it's pretty sick. 720 is beautiful, yeah. It's got the matching wheels and everything, but it it was perfect. Drop top. Now I'll probably never well. I got a hyper car, it's not drop top, it kind of pisses me off. I still have the drop top 720, but the next hypercar definitely will be a drop top. Um, yeah, so then I had the 720 and then came out here to Miami, and now I'm seeing all the fucking Bugattis and SVJs and everything, and I'm like, fuck, what am I gonna get? What do I want? I need, you know, because I got my place out here, I need something out here, but you know me, I gotta do it right and do it, make it flashy. So the natural progression would be the 765 LT. But it's like the same thing as a 720, just with like a little kit on it. Yeah. So I don't know. I was going back and forth a lot, but I am a McLaren guy. Yeah. My 570, 720. Fuck it. Let's just go with the hypercar. And you went with the center. So I went with the McLaren Cena, man. It's fucking probably the best looking hypercar, I think, with the lines and the body. It looks like it's right off the F1 track. Yeah. I mean, the fucking spoiler and the wings huge. It's nasty, man. It's it's actually really fun. I can't drive it anywhere. If we walk downstairs right now, there's probably three people taking pictures of it. Yeah. That car is crazy. It's crazy.

SPEAKER_01

And the way I wrapped it, and it's it's cool looking. So how much did it cost you to wrap the the Senna in that Tiffany blue color? It was 10,500.

SPEAKER_02

Bro, well worth it. Yeah, it looks so sexy, bro. And it's got the orange guts inside. That's stupid. That's it. It's actually not done yet. The wheels are powder coated black right now because the powder didn't come in the Tiffany blue powder to match. But they're about to be like all the barrel and the lips will match my 720. It'll be Tiffany blue, and then the spokes will be black. So um I drop it off when I go back to Dallas, and then I'm getting uh down pipes, tune, and exhaust to spit flames. Let's just go crazy. When I come back, it's gonna be like another new car and I'm jiving around and have some fun. Just scare people and brickle as you're pulling up.

SPEAKER_01

Why not? I mean, why not? You know, what has um having cars done for your personal brand? I mean, you have a coaching business, I have a coaching business. What has having, you know, cars and being able to show more of your lifestyle done for your brand?

SPEAKER_02

So, you know, I've been coaching now for like eight months or so. And even then, when I was sitting in prison, I was like, I never knew anything about coaching. I didn't ever want to be a coaching, I didn't or coach, didn't ever want to be a teacher. I I don't even like talking on the podcast, honestly. I don't talk very much, you know, I build shit and that's what I do. But it just organically grew. You know, I bought the 570 in Dallas. Um, I started having, you know, the watches. I got like a presidential Rolex, you know, Diamond Bezel. And then it just kind of grew, and people just started coming up to me a lot and was like, hey, like, how do you have this two million dollar house and this shit? You were you're not just in prison? Like it's been like three years, yeah. Like, what the fuck? And so people just kept asking me, asking me, you know, I don't pay them no mind. I'm just working doing my development thing, and then finally I was like, you know what? I'm gonna just host a mastermind because all these people keep asking me, they're all in my DMs. Yeah, and so I was like, I told my girl, I was like, look, let's let's just host a mastermind. It was the end, it was in December, and I was like, I can I want another income stream also, and you know, make some money, whatever. And and people, I know the demand's there because they keep asking me. So I'm just gonna be like, hey, if y'all want to learn, let's do it. January 28th, blah, blah, blah. I'm gonna teach y'all A to Z real estate development. I told my girl, if we sell 10 tickets, man, I'll be super stoked. You know, it's like 15k. I sold 40 tickets like like that. So it was like 60k. And I was like, well, fuck. All right. You know, business model proven. Yep. Yeah. There was same thing with the flips. Yep. Proved it, and now I'm like, all right, so what do I do next? I do it again. Yeah. And I keep doing it. And then um, yeah, so now I have all these people coming, I'm teaching them, and now they're like, man, I want to learn more. How do I learn more? How do I, you know, help me walk me through this shit. I want to get into it. I want this what I want to do. Yeah. So then it just organically grew into like, okay, now I'm gonna mentor you and I'm gonna walk you through the deal. That's what we gotta do. We gotta shop for land, we gotta make sure the ratios are correct. We're gonna hook you up with the lenders, I'm gonna help you with the design, I'm gonna fucking, you know, help you with the permitting process, and then we're gonna get right into construction and we're gonna, you know, all the all the shit, all the steps. So that just everything just organically grew. Yeah, you know, because I had a successful company. Like I was a successful builder, like I had the Richard Mills, I had all that shit. Prior to making a dollar online, I already had it all. Yeah, bro. You know, and you could take it all away from me. All you could take Instagram, online, everything away from me, and I'm still gonna have it all. Yeah, and I'm still gonna continue to buy the shit. Doesn't matter. Yeah, you know what I mean? Because I'm I own a successful company and I know how to make money through real estate development. Like I said, you take strip me of everything, go put me anywhere in the world, I'll be a millionaire within 18 months again. Doesn't matter. Just like Donald Trump, didn't he like lose a bunch of money and stay billionaire always? Pretty much. It's because once you have the skills and the knowledge, man, that's what a lot of people don't understand. Like, it's all about the knowledge and the skills. They think they want to get into it and be like, oh fuck, I want to buy a center like tomorrow. Like, no, let's first like get into a deal, let's learn the process, let's make it a profit, and then let's scale up from there, right? And once you scale up, then you go buy the fucking Central.

SPEAKER_01

Yeah. Well, people on the internet just want quick money because of what they see, bro. They swipe, they swipe, they swipe, and they're just like, okay, I want, I want, I want. But what they don't do is they don't ever stop long enough to develop the skills that you just talked about that can allow for them to be the type of person that can demand and command the type of money that will allow for them to have that lifestyle, bro.

SPEAKER_02

And from the outside looking in, yeah, they might have seen me like driving all this shit now. And maybe it looked like overnight to them, but to me, that shit wasn't overnight. Hell no. I'm staying up late as fuck, like falling asleep with the laptop. I mean, searching for deals constantly every night, you know. Or I'm there early, you know, in the gym and then going to the sites, like working, arguing with contractors, fucking telling them to fuck off, you know, finding other contractors, getting burned by contractors, like going through all the bullshit. You know, I did all that every day, every day, every day, every day. And then, yeah, now here we are.

SPEAKER_01

So putting in the work, bro. For those that are trying to get into this space, would you say it's easier for them to get into it now than it was when you were just getting started out?

SPEAKER_02

Exactly, because I feel like then the coaching mentorship is you know getting extremely popular. It wasn't really back then when I got out, like 2019. Yeah, you know, it damn sure wasn't real estate development. No, you know, so I I only had well one way to learn it, and that was like through partnerships, which ended up costing me over $700,000. Now you can join my program for like peanuts, and I'll teach you, and you can keep that $700 plus the other $700 because I split it 50-50. Yeah. So you go make your 1.4, you know, and you keep everything.

SPEAKER_01

What are some of the mistakes you see young developers, you know, tripping up on 24-7 that kind of can ruin it for them when they're getting started out?

SPEAKER_02

Man, they're not fucking pulling comps right and they're not buying land right. That's gonna be your most important step. That's like 100% most important step. You gotta, you know, what's what are you gonna what's the budget gonna be? And what are you gonna sell it for? And what are you buying the land for? Like you need to know those three numbers, yeah, or else your deal is fucked. Like, you're gonna lose money if if you miscalculate those numbers, right? So you need to get a realtor on your team, you need to pull a strong CMA, and you need to review the street CMA with the sold comps in that neighborhood close to you, not fucking across the street into the gated neighborhood, but the ones next to your lot. Yeah, you know, and then uh a lot of people be build for ego, man. They don't build for the neighborhood. They're like, oh man, I love contemporary modern, it's awesome. I'm gonna do this flat roof and the whole fucking neighborhood's traditional. And they're trying to put this crazy ass white modern Miami home in, you know, Tyler, Texas. Yeah, and the bonies. No, you can't do that. It's gonna sit on the market, right? We build for the market, we build for the demand. We don't build for our ego because we want to or because that's what we like. Yeah, we're building for profits. Once you make the profits, then you go build the house in Miami that you want, or you go, you know, buy the car that you want, whatever it is. Have you ever had an ego build where you knew this wasn't gonna end up leading to money? You just said fucking I'm doing it anyways. Yeah, and that's how I started, and that's why I teach you guys all this because I've I don't just say shit. I I've already lived it, I've already done it. I only speak the truth of things that I've gone through or things that I'm going through currently. That's all that I speak. So if I say something, it's because I already learned the lesson, or I'm learning the lesson right now. So yeah, I did build ego builds, and I do like contemporary modern. And if you notice, most of my early starts, they're all contemporary modern. Yeah. So I learned that lesson.

SPEAKER_01

Eric, man, you seem like somebody that's incredibly disciplined, and I know discipline is a part of the reason I'm so successful. You had some circumstances that allowed for you to discipline up, but for some people, they've never been through trials or tribulations. Some of them have been handed a silver spoon all their life. So talk to you about how you can develop discipline in today's day and age in order to be successful at anything that you're trying to accomplish and where those starting blocks can happen.

SPEAKER_02

You know, that's a good question. And I've been trying to figure out this answer because I have a 16-year-old son, I have a lot of money, I have a lot of cool shit, and I don't want him to become you know, a silverspoon kid. And so I've been trying to think like how can I instill in him a drive, determination, discipline, you know? I mean, I I show him the way, he watches me, all I do is work, work out, you know, and do stuff like that. And I figure that's the way to do it, right? Is by leading. But I just don't see the hunger in him yet. And you know, he's still 16, but I don't know. So it's a good question. I need to read up on some books about that subject.

SPEAKER_01

You think other parents are kind of going through a similar battle as you, knowing that you're such a you know, you had your own past that shaped you into who you are. Yeah, exactly. God forbid, you would never want your son to go through prison, go to prison, have to go through some of the trials and tribulations you went through, but at the same time, you know how tough and Type of skin you carry. Right. And that skin you feel like can protect your family for decades to come. That being said, as a father, how are you trying to make sure that that's being passed off without overstepping the relationship side of being a father to your son? Exactly.

SPEAKER_02

And you know, you build that stuff through the pressure, through the tough times. Yeah. But therefore he's not going to encounter those because I've already gone through them. And I and, you know, I obviously have the resources to not allow that to happen. So it's like, how do you build a diamond without pressure?

SPEAKER_01

You can, bro.

SPEAKER_02

That's what I'm saying. So it's like I now I need to create the pressure somehow within the household. Yes. So that I can control it, but I don't quite know how yet. So I'm still figuring out, but I still got a couple years. I hear you on that. Was your was your dad a tough guy or hard ass growing up? Did you have your My Dad was really absent. He wasn't like, he wasn't really there. I mean he was there, but he wasn't there. Yeah. You know what I mean? You just go there every other weekend. My I come from a broken family. Both parents been um married multiple times, multiple divorces. So it's just like, alright, I gotta go see him every other weekend. It's like you go and you'd you know, do whatever the fuck you do, and then you know, you go back. So it wasn't didn't really feel much like love and like, you know? Yeah.

SPEAKER_01

So I don't know. Yeah. But my household was my dad, militant-like, having us do push-ups, jump and jacks, squats before bed every single night. I love it. Bro, right after we uh finished food, it was right around seven o'clock. All my brothers, I have four brothers. All of us would sit at the dinner uh kitchen counter table and we would do our homework from like seven until 8:30 every single night. You did not leave the table until every one of your brothers finished their homework, bro. I could be I blitzed my homework in like 10 minutes, bro. I'm sitting there just, you know, waiting for my brothers to get done. But that was the type of camaraderie that my my father was trying to instill. And I'd say what also helped was, bro, I went to an all-boys Catholic high school, bro. Yeah, you know, pretty tough, no women, super militant. And for me, that helped me out a lot because I was just a knucklehead kid, always getting into trouble and being around a bunch of boys 24-7, having to do all this militant-like stuff, study God, study faith. I can confidently say, bro, that helped Carlton out when he got to college and he was ripping and running and making a lot of crazy decisions and stuff like that. Were you you did did you go to college at all, or did you kind of skip through that phase? Yeah, I uh skipped through that phase. So then before you so then before the legal trouble happens, so from 18 to let's just say 27, how were you even making money then?

SPEAKER_02

Yeah, I was uh selling drugs at 18. I started selling drugs actually at 18. It's crazy. I was wild, man. I would I lived in Tulsa, Oklahoma. I would fly to San Antonio, I would rent a car, I would drive to Mexico, go over the border, and I would buy a shitload of drugs and steroids. And then I would tape them onto a mule, which is like a person to take it across the border. I would tape it on his body, he would walk across, I would walk behind him like 50 feet, 100 feet, and then I'd meet him over at a restaurant on the other side, and we'd go into the bathroom, we'd untape all the stuff, I'd put it in a bag, and then I'd go back to the rental car, and then I would drive, and then there was two checkpoints. So then I had to take off the rental car's roof, and I taped it all into the roof, and I put the roof back, and then I would drive past the second checkpoint, and then I would drive 16 hours to Tulsa, Oklahoma, at 18 years old.

SPEAKER_01

Damn, bro. The amount of planning that requires, determination, focus, because you can't fuck this up, bro. Yeah, exactly. One little mistake, boom, you're done.

SPEAKER_02

It was crazy, man. That was wild. And you did this for years. Yeah, I did that for a long time. Would you say it's like a lucrative business, which is why a lot of people kind of get stuck there? Yep. And it's easy money, and I spend it easy, you know, and fast, because it's easy and fast money coming in. And it's just once you get in that cycle, man, it's no term. That's why when I was in prison, I was like, man, I can't, I know I can do it. And I know I will end up back in here because I'm fucking locked up with all these people. I talk to everybody why you in here, why you in here? Oh, selling drugs, doing drugs, stealing, whatever it is. It's just like, dude, I'm not, I'm not doing it. I'm picking real estate, and if it doesn't work, it that's not an option. It's gonna work. It has to work. Yeah, and and there was so much belief in me because I read those books, and like it would tell you all about these people. Like, hey, this guy fucking making all these millions. Hey, this guy made all these millions. Hey, this guy, you know. So I was like, all right, if I know it worked, because I read so many books and I know all the people that were in them.

SPEAKER_01

So how many people have you gotten in your in your program that have had similar past as you? Maybe they've gone through you know, some jail time, some prison time, and then they came out. Are you leading a lot of those people inside of your community now? And yeah, definitely.

SPEAKER_02

Um, I get followed, you know, obviously my story attracts a lot of that stuff, so which is good, you know, because those people need a lot of help. You know, they might not have that father figure, they might not, you know, they could be really similar to me. And so, you know, I'm thankful that I'm able to maybe get them on the right track and give them some skills that they can actually make a lot of money in this world.

SPEAKER_01

Yeah. For somebody that, you know, is watching this podcast right now and they're thinking about jumping into real estate. What's one thing you want them to know before they even put any dollars into this?

SPEAKER_02

Man, if you definitely want to short track your way to success and not bust your head, hire a mentor, hire a coach. I know this wasn't around when I was doing it. Either partner with somebody that can walk you through the steps or hire a coach or mentor that can walk you through the steps. That way you can just get to your goals so much faster.

SPEAKER_01

I love that. What's the dream build before we close this thing out? What's gonna be that dream project that we see when we look back, you know, to Eric's legacy and what he's built? What do you want that to be remembered? Like you just built a bunch of development properties, you build a skyscraper, or that you help thousands of people figure out ways to, you know, start their own small-based business. What do you want that legacy to look like for you?

SPEAKER_02

Um, yeah, I definitely want to create a ton of developers, you know, that like I was saying, get people on the right track. But then the dream build, I think I want to build, you know, like a 40-50 million dollar iconic mansion on the water, definitely. But even then, it doesn't stop. I don't think it ever is just like achieve it and then it stops. It's like I achieve it and then I just keep going to the next goal, you know, like the hypercar or whatever. I achieve it with it's just a byproduct of doing what I do, and I just continue to do this and continue to progress, continue to challenge myself. So once I get bored of single family, I think then I'll go into the high high-rise space and do some cool shit there. But you know, you never know. I I honestly didn't ever think I'd be here doing a podcast. Yeah, but life continues to bless me and bless me, and I'm just along for the ride, man. I'm enjoying it. Yeah. It's been a pleasure having you on here today. Where can people follow you? Eric Epic23 on Instagram and YouTube, same thing. Eric Epic23.

SPEAKER_01

Guys, you guys heard it here first. Eric Crushville, thank you for having. Sweet, bro. Solid, man. Good stuff. Of course.