Funnels and lead magnets… you’ve probably heard everyone talking about them, but if you’ve got no idea what they actually mean, you’re not alone. The good news is they’re much simpler than they sound, and once you get your head round them, they can save you time, grow your audience and bring in customers without you ever feeling pushy.

In this episode, Kelly breaks down:

•What a lead magnet actually is (hint: it’s just a little gift in exchange for someone’s email address)

•What a funnel is, explained simply as the journey from someone finding you to trusting you to buying from you

•Why this matters for children’s activity providers specifically, so you’re not relying on the algorithm to be seen

•A simple way to get started: picking your lead magnet, setting up delivery, writing a short welcome sequence and sharing your link

•A everyday example you’ve probably experienced yourself (that discount code at the checkout)

Key takeaway: a funnel isn’t some big complicated system, it’s just a friendly pathway that takes someone from “I like what she’s saying” to “I want to work with her.”

Have a listen and let this be the episode that finally makes funnels and lead magnets click.

Want to fill more classes?

Email marking is a great way to stay in touch with parents.

Want to know where you’re at with email marketing?

Take my free Email Marketing Quiz and find out what stage you’re at, what you might be missing, and where to focus next.

👉 Take the quiz here: https://online.kellyreynoldssocials.com/email-marketing-quiz

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