Krista Seiden is an experienced leader in the digital analytics industry, leading analytics and optimization at companies such as Adobe, The Apollo Group, and most recently at Google. During this time she has become an expert in analytics and optimization methodology, toolsets, and steering organizational mindset.
Krista is a frequent speaker and is active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). She was awarded the ‘Digital Analytics Rising Star’ award for 2014 by the DAA for her industry participation and significant business impact, as well as the 2015 Most Influential Industry Contributor.
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