Her AI Era Podcast

Favorite AI Use Case Right Now? 5 Experts Weigh In

• Kinsey Soderberg & Joyce Hamilton | AI Experts + Women Founders • Season 1 • Episode 3

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0:00 | 46:34

Five women entrepreneurs on what they're building with Claude right now, recorded live at our AI Systems Showcase.

No frameworks, no theory. We asked one question — what's your favorite thing AI is doing in your business right now — and got five completely different answers, from a Kajabi connector quietly rewriting 600 old blog posts to an artifact that throws confetti when someone rejects you.

In this episode:

  • Dr. Michelle Mazer on using the Kit connector to see who's been reading her sales page, then starting a conversation instead of a broadcast
  • Holly Haynes on Principal Paige, the onboarding skill that audits a new student's marketing plan, plus the Kajabi connector updating her back catalog of 600 podcast blog posts
  • Carly Clark Zimmer on building her first scalable program without losing the depth that makes her work land
  • Blessing Richardson on building an AI operating system out of a folder, so nothing breaks when a model does — plus reverse-engineering your zone of genius into a testable skill
  • Nada Salvatori on using AI as an interviewer to pull details out of stories she's told so many times she's stopped hearing them
  • Favorite Claude artifacts, including a revenue goal calculator, a trip dashboard, a family reunion app, and a rejection collection

Chapters:

  • 00:00 — What this episode is
  • 00:33 — Meet the women behind the systems
  • 01:44 — Michelle Mazer: the Moxie Marketing Suite
  • 02:45 — Using the Kit connector to find who's ready before they raise their hand
  • 06:12 — Reading your own email performance with the same connector
  • 07:20 — Holly Haynes: Principal Paige and the onboarding wow moment
  • 09:30 — The Kajabi connector updating 600 old blog posts
  • 10:32 — Claude Browser and Google Analytics
  • 12:20 — Carly Clark Zimmer: scaling without losing the personal touch
  • 14:50 — The Friday client digest she's building next
  • 17:30 — Blessing Richardson: an AI operating system that's just a folder
  • 19:00 — Brain dump to finished slide deck in 30 minutes
  • 20:30 — Using the browser to fill out forms and test your own automations
  • 22:30 — Reverse-engineering your zone of genius into a skill you can test
  • 23:50 — The daily unsubscribe task
  • 24:30 — What happens when your clients answer your intake form with AI
  • 26:20 — Nada Salvatori: client projects and getting to work faster
  • 27:50 — Using AI as a ghostwriter and an interviewer for a book
  • 32:10 — Why some people are moving back to ChatGPT
  • 34:40 — Favorite Claude artifact use cases
  • 37:10 — The Rejection Collection, and confetti for getting turned down
  • 40:20 — Marcy's family reunion app
  • 45:10 — If you're new and Claude feels intimidating, start here

"I feel much better about being rejected when I get confetti on the back end." — Dr. Michelle Mazer

Find the panelists:

Tools mentioned: Claude · ChatGPT · Kit · Kajabi · Gamma · Notion · Airtable · Google Analytics · Whisper Flow · Vimeo · Heartbeat

One thing before you go: the Her AI Era Summit is October 12–16. Free tickets, plus an all-access pass that's discounted before it starts. Get on the list.

Full show notes and links: herai.co/podcast

Come find us: Her AI Club · @heraiclub

Listen anywhere: Apple Podcasts · Spotify · Amazon Music

New episodes every Monday.

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SPEAKER_07

Today, we have a super special episode for you because we are sharing a replay of the live panel that we hosted for our AI System Showcase live event. You'll be hearing from five awesome Her AI Club members, women, business owners about what their favorite thing that they're doing with AI is right now. I truly was blown away by what these women shared, and I know you're going to love them too. So let's go ahead and get nerdy.

SPEAKER_08

All right, guys, let's move on to meeting the women behind the systems. We are going to bring up several panelists in the call today. We have Holly Haynes. Guys, Holly is so freaking awesome. She has our antisocial school and she showed us behind the scenes of her principal page system, which I know you've updated actually recently since I last heard about it, Holly, but so fun. We have Carly Clark Zimmer. Guys, Carly is so freaking awesome for mindset stuff for taking yourself to the next level in your business. I actually helped her with her AI tool behavior bottleneck finder, which was such a fun project. So she'll be up on our panelists. We have Nata Salvatori. Nada is awesome for delegation and creating a coaching business. And she's actually about to launch a coaching with Claude program, which is so fun. We have Michelle Mazer, who is amazing when it comes to messaging. And she guys, she just walked us through Moxie the Marketing Suite in her demo. And then we have Blessing. And guys, blessing is so freaking smart when it comes to all of the AI stuff and the tech. All right, guys, we are going to bring up the panelists one by one. Panelists, I would love for you to take just a minute to introduce yourself. And then the question is what is your favorite thing that AI is currently doing for you and your business right now, besides what you discussed in your demo project already, right?

SPEAKER_09

I love going first. It's my favorite thing ever. I'm Dr. Michelle Mazer. I am a messaging and marketing strategist and the founder of the Expert Up Club. And as Kinsey mentioned, I created the Moxie Marketing Suite. And if you are an expert who has frameworks and you have a difficult time of getting your clients to apply the frameworks, that is really what the Moxie Marketing Suite does. So I was able to cut the time it takes for my clients who are overthinkers and perfectionists like by half and get them into marketing implementation faster. And there's a bunch of tools for that as well. So check out that demo. And also I have the message reality check, which is another AI system I created that helps you figure out what's your biggest leak and then it for your messaging that's costing you clients, and then it helps you fix it. And it's also very AI driven. If it wasn't for her AI club, that wouldn't exist. So my favorite use of AI at the moment is I am low-key obsessed with the integration between Claude and Kit. It's the Kit MCP. So what it does, it allows Claude to go into the back end of your kit, and it can find out all kinds of things about your people. So what I know about my clients is that before they join the expert up club, 80% of them have some type of interaction with me. And that's not necessarily a call. That's we've had an email back and forth. They've come to a workshop that I've done. And I'm like, all right, how do I create these interactions with them sooner? So what I'm able to do is Claude can go into the back end of Kit and find out like, who's been looking at the Expert F Club sales page and how many times have they clicked on it? So if I see someone who is reading everything I'm putting down about relationship-driven marketing, I can then do a personal outreach and being like, hey, thanks so much for being in my world. It seems like you're doing a lot with referrals and building relationships to get clients what's working for you. And then it starts the conversation. So what I absolutely love is now that I'm I'm able to create a very personalized and tailored experience for my audience. And I'm not just broadcasting information, I'm able to actually create relationships. And for all the talk of automation and it making our lives easier, I think we forget sometimes that there can be this real human side to AI, that we can actually use it to be kind of a low-key, but in a way where it can jumpstart relationships. Because I've heard from my members that if I would have reached out to them sooner, like personally, and said, hey, they probably would have joined the expert op club sooner. So if you're looking for ways to really create the relationships, or you're like, I keep hearing that I should be doing some personal outreach and being more proactive and finding my next client, having Claude with your kit, and I think it's with other email platforms too, like Flowdesk or Mail or Lite, that is going to give you a wealth of information about your people and what's resonating with them. And then you can really create a tailored experience for them and create relationships. And the relationships for me is really what's driving sales in the year of 2026 and the trust depression and all-time skepticism about buying programs. So that's my story, and I'm sticking to it.

SPEAKER_08

Oh my gosh, I love it, Michelle. I didn't even know you were gonna bring up Kit Girl, but yes, thank you. It's so freaking good. And honestly, too, like I love that you brought it up that like it can be used in different ways, right? I think a lot of people have been somewhat it the MCP is a little weird with like actually getting it to put emails, like having Twog create emails for you because it has to do an HTML format, which is not the best, guys. No, but like what they forget is wait, it can go in there and like read. I've been loving to get it to read my formatting of my emails and versus my open rates and seeing like what like subject lines are performing best. But I love what you're saying about the freaking like one-to-one outreach and disability. Thank you for sharing that, honey. Sure, and everyone go check out if you haven't yet, Michelle's demo because it's pretty freaking rad, and people have already been commenting about how cool it is. All right, Holly, you are next on my screen, lady.

SPEAKER_03

Yes, I feel like I wrote down all the things I was supposed to answer, but you remind me because I got so into Michelle's answer. Yes. So I'm Holly Haynes. I'm the host of the Crush to Rush Podcast. I'm a business and marketing strategist and also founder of Antisocial School, which is our signature marketing and strategy program. And we help you grow and scale your business without relying on social media. And so one of the things that I shared in this week's amazing community is how we created a skill I named her principal page. All of our skills and bots have personalities. And she really helps me with onboarding to make sure that when you join Antisocial School, you are like wowed by the experience. So there's a lot of data behind I used to work in customer experience in corporate of helping your clients get a win within the first 24 hours and feeling really excited about that next step. And I had found that it worked great when I did it one-on-one. When you have a lot of people coming in at one time, it's hard to maintain that. So we wanted to create a skill that audits your marketing plan, but in a way where we keep it human. And so we created principal page, and then she creates this like beautiful PDF that goes through how you can use antisocial school. So it customizes how you can use our program for you. Like it's different for every person. And then we have a process where you send it to me, and then I actually do a loom back to add the human component of, hey, okay, principal page went off the track here. Let's dial it back in, or I really like this, but let's focus on this first, kind of thing. And it's been really cool because I think it's a wow moment. It's been really cool to see our students really have a dialed-in plan of how they're going to take that next step in our program. And then we've paired it with a very customized onboarding sequence. It's every single day. There's like a five-minute activity that you can do to help implement your plan. So it doesn't feel as overwhelming when you're joining this like new program and new community, which has been great for our students. I think the third question is how am I using Claude and skills right now? I'm going to piggyback on kit, but I'm going to talk about Kajabi. So I have recently leaned into the MCP connector with Kajabi. I created a skill that does an SEO GEO audit, which is great for visibility. It, I use it for my students inside Antisocial School too. It audits your entire website, but with the MCP connector, you can actually go in and Kajabi will update all of your old blog posts. So for me, I have 600 podcast episodes, right? It's a lot. But one of the things that behind the scenes, Claude or ChatGPT recognizes is backlinks or articles that are connected, or the FAQ at the bottom of a blog post. And so the Kajabi connector is doing it for me. It's actually updating blog posts right now. Every day I go in and I'm like, okay, let's update five back blog posts. So it's been really fun. The other thing that I have done is the Claude browser version that you can run in your browser. I've been running in Google Analytics. So I'll open up Google Analytics and I'll ask it, what are my top blog posts or what are my top pages? I don't know about you, but Google Analytics is confusing to me. And so for it to be able to find the information and then I can take that and use the Kajabi connector to update the pages that maybe need some attention because I haven't looked at the backlog in a while. So I've been digging into that. The good news is it's really easy and it doesn't take a lot of time. The bad news is there's so much that you could update, it's never ending. So sometimes we have to take a break from it, step away. But it's been fun.

SPEAKER_08

This is why I get so excited when people were just pose one question and everyone blows my mind with something that I didn't think you could do. So thanks for sharing that. And they're my favorite thing in the world. So thanks for sharing. I don't use Kajabi, but it's good to know that Kajabi is can do that. And then think about through I'm like thinking over here, ooh, how can I apply that same concept to my other websites? Finagle connectors.

SPEAKER_03

It's cool because it'll update the HTML. It'll update the schema and the stuff that I don't really want to be doing, really have any business doing. I'll probably mess up my website. So it's nice that it takes over that and it can do it on autopilot.

SPEAKER_08

Yep, yes. And I love to thinking through I think that actually AI is built on foundations where it's like the first step is, like you said, creating that skill that helps you analyze your SEO, GEO, all that stuff. And then on top of that, then you start making it take action for you. And then on top of that, you can even like just set those regular tasks and automated things to happen on a regular basis. Like you're saying, like it does all grow and stuff. Next, who on my screen I see Carly. Would you like to go next, my love?

SPEAKER_10

Hi everyone. I'm so excited to be here. So I help service providers and business owners stop treating every client request like an emergency so they can reclaim their freedom. They work so hard to build. And the theme that as I was watching some of the videos, the biggest theme that I saw was it's saving me time. It's leveraging my time. And so the same thing is true for me and the tool that I built for the showcase. But also this year I'm moving into building my first scalable program. And my biggest fear is that it's gonna lose that personal touch because my work is so intimate, it goes so deep, right? We're talking about patterns, behavioral stuff, like the non-sexy stuff that people don't want to look at. And so it's like, how am I gonna do this in a way that isn't going to completely burn me out? Because that's happened twice before in my own business. But that's what I'm working on right now is looking at every decision that I'm making with the group and how can I take their comments, what they're talking about on calls, how to help hold them accountable to their quarterly goals and how can I build something that is going to give me a digest of everything that I can go in and connect with them. But instead of me manually doing it, which is what I have been doing for the past couple of months, looking at what tool I can build. So I will 100% be coming into Hurry I Club and asking all of you how to build this because I've pieced a couple of things together, but that's what I'm working toward. So basically, every Friday when they're expecting a check-in from me, I get a digest and I can just go in and spend my time bringing the human element in. And that's honestly what gets me so jazzed about this entire conversation. Kinsy knows like we nerd out on this. It's like women, we have so much intention that we want to bring, and relationships is the thing that helps grow our businesses to Michelle's point 100%. So I love what you Michelle. I'm like, oh my god, moving that to the top of my list. But it just what I'm noticing is it gives me more bandit to focus on building those relationships instead of okay, I gotta do this over here and now I'm pulled over here to gotta focus on marketing. And honestly, that's the biggest takeaway that I've really recognized within myself is I can create more depth without it burning me out.

SPEAKER_08

Did you share like one specific thing? Like, what's your one favorite thing AI is doing for you right now?

SPEAKER_10

My favorite thing. Honestly, I think it's just its ability to digest all of the information that I'm getting from clients and just give it back to me in a report and then be able to go in. And if anyone has seen Nada's video, which I also thought was amazing, it's like it's saving you all of that time and energy. So if you can collect a lot of these resources and then just spend five minutes before my group call, which is what I've been doing, and just reviewing everything, it feels like I can plug in without it burning me out. So unsafe that's the biggest thing right now. It's still been the number one thing that's been really helpful.

SPEAKER_08

Yeah. And I agree too. It's how can I get AI to AI doesn't have to do everything for you from start to finish. It's how can I get it to help me carry the load of data analysis and organization and stuff so that you can then show up for your clients in a more like fresh and energized way as needed and stuff like that. So I love how you use AI and also I love a theme I think our panelists too has just been like, how can we use AI to help us be more human in our business? And I think that's a really great reframe as well is you're not turning your business into a robot. Actually, AI is helping you have more space to be more human, and it can actually help you with the more human things like the relationship building and stuff like that. Thanks so much, Car.

SPEAKER_10

Because I know I was just reading through the chat, I know it can feel overwhelming because there's so many possibilities, but the way that I make decisions is based on okay, what's gonna give me the biggest ROI for my business? And for me, it is the relationships. So that's what I've been focusing on. And I just want to say to everybody here if you just pick one or two things and start there, you're going to start to feel that excitement build. And I think that's the biggest thing that you don't have to do at all. It's just what's the one or two places that you can really dive into? And also, Kinsey helped me build my first version of my tool, and it is a total shout out because my brain was like, I want to do all the things. And it's just, but once you get started, you see the pathway forward, and that's just been so amazing.

SPEAKER_08

And it was so fun to work with you. Blessing, you are next up on my screen, girl. Do you want to share?

SPEAKER_00

Yes, hello. Can you all hear me?

SPEAKER_08

Yeah.

SPEAKER_00

Fantastic. So I'm Blessing Richardson based out here in Houston, Texas. And it's a little bit about me. My I wouldn't say that was extreme. I was like, my love languages code. His is not my love language is cuddles and sleek. But I went out of code when I was like really young. And so I've always loved web technology. I've worked at Fortune 100 companies, I've consulted, I've worked on SaaS products and all this fun stuff. But all the while in my career, I also worked with really small teams, ideally mostly nonprofit and or women-led teams. And so I always saw this big contrast of big tech and little tech and all the things going on in small business, which is why I think in my own personal consulting, I've come back to microbusinesses, which leads me to my demo. My demo is about how you can create an AI operating system just by using a folder. I started building custom agents and all these other things and knowledge bases a couple of years ago. And then, of course, now we can all use Claud and chat to between all these things. And I'm like, this is really complex. It's a lot. And while I still do that kind of work, if you can just point AI at a folder that has instructions for your business and it coaches the AI, oh, this is what this notion database is for. And this is how we use AirTable. This is what this Google Drive folder is for. The AI automatically just feels like it's a team member in your business. It begins to do things the way you need it to. And so I think it is the most powerful thing because when Chat GPT broke their app these last few weeks, it didn't bother me. When Claude sometimes to push out base and it breaks, it doesn't bother me because my operating system is really just based on the model and it moving through my folders and files and knowing what to do. And so I see that just being a more resilient way to use AI. And so I'm excited to share that with y'all. And if you get the gift that goes along with it, you'll get a starter kit. So it'll get you started, as well as everything I use in the demo. So you can clone the notion database, you can customize and get it going and play with it. And so that's what I did for the demo. I came up with a skill for Claude that can take my brain dumps and then organize them in a way where it separates each slide and it numbers them. And then it has this special syntax for describing graphics. And then I give it all to gamma and then it makes my slides. And so it's 30 minutes from my brain dump to then, okay, imported to gamma, it builds a slide deck and it's pretty much done. I know it's 30 minutes because I cut it close a number of times in the last few weeks, but it is really helpful to just not have to worry about fidgeting with slides. And there's just so many other areas I think in my business I've used that I think is cool for me. So when I finally get through editing a video, the post like video process of, oh, go get the transcript and then go make the notes, and then go talk about the timeline and then go post it back in heartbeat. Yeah, I automated that bit. So I'm just like, here's a video. Go do the whole Vimeo upload, like brand it the right way, go style it, give me the link, grab a transcript, and go post it to Heartbeat because like my follow-through sometimes for stuff like that is so low that I'm just like, oh, this needs to be automated. And then I love the mention about using the browsers in like Claude. So Claude recently made that browser accessible outside of Claude Code, so that's really cool. But I've been using it inside of Codex. And so I've used it to do two things. One, to fill out forms I don't want to fill out. I just, I'd rather tap through it all and then narrate my answers and then be like, okay, go fill it out because I'm done, right? So I'll do that. Or when I'm like testing my systems, I will tell like Codex, hey, here's this form. I want you to test the automations, go through and fill it out for every possible combination. Like, just go fill it out, take an hour, go do it for me, and then I'll go back through and finish doing my systems building. And so I love to like just throw work at the AI and be like, go do it. And but even when I make, I share one more thing I do. I host these landing pages. And so we all make landing pages for one thing or another. And I remember going, I actually don't want to sit and drag and drop things for a landing page ever again. And so it was like an early rendition of my operating system, but designed literally for what I call my go pages. And so it has a folder of all the different, like different section designs and all my branding stuff. And so now what I do is that I'll take in copy and I'll say, Here's my copy that I finessed, go make the landing page. And so it just pulls in like my photo, everything, the different sections. It does it for me because I built those building blocks early. And so it's just so easy now to just get the landing page and then go hit push and it publishes. Of it that it makes it really painless. So those are just some of the things I'm working on. But overall, just getting AI to do things I don't want to spend time doing, even if I like used to love to do it at some point, it's oh my time is better spent taking a walk, napping, working on something else. And so just let the AI do it and I come back and review. And I'm like, okay, great. Everyone's happy.

SPEAKER_08

I love how different everyone's answers are too right now on this panel, but like that manual grunt work stuff where I'm just like, ugh, I don't want to copy paste again. I'm like, should and it's like always I just trade myself whenever I'm just like copy pasting something or I'm like, hmm, let's see if Claude or Chatty can do this and do it.

SPEAKER_00

It's always those little things. I'll say the most intense thing that I do is that when I build custom skills either for myself or for clients, sometimes the hardest thing for us to explain is like our zone of genius, right? That thing that you really do really well, and you might be nervous to give to AI. And whenever I hear somebody who's nervous about that, I take that as a good sign, honestly, because you see the other things about what you do beyond the mechanics. Like you see the people, you see the impact, you're like, I don't want to just automate this and lose all of me behind it. So when I work with people, I'm like, give me all of your material, give me your transcripts, your training, your and then I build a little project where AI runs in a loop and it begins to backwards engineer your expertise into skills that we can test for quality of delivery. So often can you just ask AI, go create this copy, go do this thing, go do this report. But does it actually match your standard? Is it the thing that you would have it do where you would give it to a client and not worry about your brand reputation after a hundred of these has run, right? So that's probably like the nerdiest thing I do is getting AI to like backwards engineer parts of our brilliance and then be like, these things aren't for AI. Everything else though, it really is go fill out this form, go do this thing, like get this off my plate. The one automation I have in Claude that makes everybody go, like, what? Is I have, and it's like probably like the only scheduled task I really have in Claude, honestly. It is my unsubscribe task, where I will label emails in my inbox for unsubscribe, and because I get so distracted, it's better for me to just label them and then let Claude once a day go through and do the unsubscribe. I don't want to think about it. It's not good for me. I will waste hours in the inbox. And if it can't figure out itself, it will spin up the browser and it will go through and just finish the unsubscribe because why do I need to spend my time doing that? So I think it's really the simple things that improve our quality of life. And then ever so often there's these big chunks where you really put your back into it, you put your brain into it, you're like, let me build it. But the small things can give you so much freedom.

SPEAKER_08

Girl, you just drop like 10 more awesome ideas and bombs us, thank you. Yeah, and man, like so many thoughts there. But I love what you shared then too about how, like, guys, maybe we need to rethink the way that we're gathering information from our clients.

SPEAKER_00

So clients are interesting because that's not the first time I've heard that, where some people are like, I can't even serve my clients anymore because the answers are AI, and I have to tell the AI, stop wordsmithing what I'm saying. I need you to capture my voice, my tone, as messy as you think it is. I don't need your thoughts and opinions. And I have to say it pretty much like that verbatim many times because Claude cannot help but inject itself, especially Chat GPT. But it does like, from our perspective, we need to know our clients, particularly in that onboarding, particularly in the early stages. And if we're getting AI, we can't serve them well. So I haven't even figured out how to communicate that to clients. And so I have to change my onboarding to be calls. I can use the AI to parse everything later, or I'll give them a form with fill out with an audio field for them to like narrate with their own voice, because people will use AI, but not always in the best way to serve themselves.

SPEAKER_08

Yes. And like exactly what you just said too. That's what I was thinking. I was like, this is just another way of how AI can actually help free up some of our space for more of those human-to-human connections where potentially we could do onboarding calls instead of forums. I'm like, can we come up with a way for AI to interview them instead of on a forum where they can talk, guys? Go watch Blessings demo. Okay, Nada, do you want to take the stage, lady?

SPEAKER_05

Take the stage, Kenzie. That's a silly question.

SPEAKER_06

Hello, everybody. I'm so excited you guys are here. My name is Nada Salvatore. I am the founder of Accidental CEO, and I am a leadership coach and fractional CEO. So I help people scale their business in a way that is sustainable so they can work less and continue to make money or make more money and work less, which is, I think, where we all will love to be going with our life and our business. My training here for you guys was on creating client projects and how I do that. A lot of my services right now, everything is one-on-one. It's one-on-one coaching with everybody. And it was actually Kinsey who gave me the idea to share that because I had the honor of having her as a client. We worked together, and one of the things that she was it really got her attention was how I used that project, really helped me keep the information about who she is and her business. And we were able to get through things a lot faster because of that whole process. So I love doing that, making sure that I'm not wasting time like getting to know people on that first call. I do a lot of interviewing back and forth too as we go, and I do record the answers, like voice record them, just like you guys were talking about. And that's super helpful to capture really what that person believes is their expertise and who they're serving and all that, which I think is really cool. So if you do any kind of one-wheel work with serving clients in that way, that is definitely a good tip to go take a look at. I kept it very simple. There's no high-tech automations in there other than some very simple connections. We really make time for those meaningful connections with my clients. What am I using it for now? So one of the things that I'm doing this year is writing a book that I wanted to as a business biography. So it has some personal stories in there that I'm connecting with business lessons, and it's been really fun to use AI as my basically my ghostwriter and my interviewer. So what I do just to give you guys an idea is I have a bank of stories that I want to share in the book. Whenever I have the time or whenever I decide to sit down to work on my book, I am just telling those stories. I use a lot of voice apps to record things. I tell the story, I tell it how I wanted to connect to a business lesson. And then I just have a interview me and ask me questions to go a little bit deeper in the details to help me paint a more clear and colorful picture of what that situation looked like and what's the feeling around that. So just making sure that I use that to interview me, to pull all the important information. Because sometimes when you tell a story over and over again, you kind of lose the details. You're just so used to hearing it. And maybe there is one or two things that are very important for people to know that you're missing. You're just sprinting over because you've told this story many times. So I've been using that way, and it's been so much fun to see what it brings to my attention and the questions that ask me. I'm like, oh, I didn't even think of talking about this part of the story. So I know it's gonna be giving me a lot more of more meaty and fun reading experience for my audience later down the road when I've finally published the book. It is 70% done. I'm gonna get there. It's an in-between project right now. So yes, Whisperflow, it's my best friend. But yes, I've been using it for a long time. And then the other thing that I've been using, obviously, is to build my Claude for Coaches program that is starting in August as a coach, and somebody who is very interested in efficiency and saving time. And I don't want to spend the whole day in front of my computer. I want to be walking and having fun and doing other things. Reading books is my one of my favorite activities. So I've been using Claude a lot to build the resources for my program, help me build the structure, the landing pages, everything you can think of. It's working with me. It's I've been plugging along and building all the resources. So it's been fun to find different ways to implement that as I teach people to do that on their own business. So building a system that really supports you, it helps AI understand how you run your business and how you speak and all those kinds of things. It's so important to not get that generic output that everybody complains about. And I think teaching people how to do that is gonna be super helpful. So I want more coaches to have time to actually spend time with their clients, have the energy to have the conversations and bringing in information that is very crucial. So those are the two main things I've been using for it now, and it's been fun. Plus, I've been I kept a list of all of you people that shared all of your amazing things, and I've been going. I have 787 tabs open right here right now, and I'm like implementing everybody's system and trying it out, and it's been fun to just use it for all the things that you guys shared.

SPEAKER_08

Yay! Thank you, Nada. Yeah, okay, guys, I have to tell you, Nada shared, I don't know, like a chapter or just a story from your book that you've been writing with me a few months ago. And I read it, and with someone who's up AI's butt every day, I was like reading this and I was like, wow, she's an amazing storyteller, an amazing writer. And like I did not think you'd use AI. And I think it's because too, like you again, it's like focusing on the stories, the human element first, right? I always say storytelling, your personal experiences are something AI can never know. But if you share that with your AI, it can help you. And okay, guys, Joyce, what is do you have any like fun little AI favorite thing that you want to talk about? Do you have a fun favorite thing AI is doing for you right now? I'll tell you guys one of my favorite, like fun little things. It's not even AI related, but I did get Claude to make us an interactive bingo card widget for our Hot Bot Summer Challenge. I'm actually creating bingo card widgets for everyone. We're doing collaborations with bingo card widgets, which is so fun. Blessing, did you want to share one other thing?

SPEAKER_00

No, I'm curious about what Joyce said about being back in chat because there was a time where I was like all in cowork, but then I had to uninstall Claude and then delete all my cowork projects. But because of how I sent them up, I still had them. But technically I was like, that sucked. So I've been using chat more and I see that more people are moving back to chat. So my questions for Joyce actually like, why are we going back to chat? I'm curious. What's making us go back there and less cowork?

SPEAKER_02

I'm not a big co-work person to start with. And I think it's just the price of Claude. There's there's seasons to things. I think Kinzie and I had seasons recently and being on the hundred dollar plan, the $200 plan for Claude. We'll probably go back to that when we have our summit this fall. So it's a couple of things. I just think in general, because I have a longer history with chat, it just knows me better. It answers faster. I'm very impatient. I'm very cop watcher. And Claude takes forever sometimes. And chat just doesn't do that for me. So I also have a shared brain between Claude and Chat. So it's just a Google Doc that's constantly updated. So I'm not having to update both. They both know to check the doc to the most Akie and I have made a decision. It's in there, and so it's working off the most recent information wherever I'm chatting. But for me, it's mostly speed, I would say.

SPEAKER_00

That's really good. I hadn't considered. I do use, I used to use cowork for lots of things, but other than animations I need my computer really now, it's oh, I don't need cowork.

SPEAKER_02

But yeah, I'm not a big co-work person. And if you need agency stuff, go for it and scheduling. But because I use AI as a thinking partner, a sparring partner, that's not going to be an agent.

SPEAKER_08

So I'm not and with chat recent work release, it's got some co-work cap feel capabilities and stuff. It's becoming comparable, I think, in a lot of ways. But we haven't been able to really dive deep into work quite yet. But oh no, guys, I was sending Joyce crying emoji. So they the happy or I don't know if there's a happy crying emoji, but just like, oh, I missed you, Chatty. And at the same time, I still got love for Claude. It's we're being pulled between two different boyfriends, guys.

SPEAKER_02

But my chat, oh my god, my chat wrote me back and was like, I'm back. And like the sunglass emoji smiley face when I was like, I missed you, chatting. I'm back, and that's what it sent me.

SPEAKER_00

I was like, See, this is what Claude does not like it when you use codex to or ChatGPT to use Claude, they don't like that at all. But ChatGPT made a skill that lets you use ChatGPT from Claude if you're using Claude Code. And so it's funny that you're like, Yeah, oh, it's so petty. Oh, it's always petty. I'm always reading the subtext. It's fine.

SPEAKER_08

Okay, so I think we have time for potentially just one open question to the group. So if you guys want, and I love this, it was posed by M. I'm so sorry, I don't know your full name, M, but M asks, can someone share about their favorite use cases for Claude Artifacts? So if anyone wants to share about a favorite use case for Claude Artifact, you want to raise your hand? I will say for us, Joyce and I with Yeah, the calculator. Tell us about the calculator, girl.

SPEAKER_02

I had Claude make a Kinse and I uh calculator to track our revenue and our revenue goals. And it's based on it's a sliding thing, good, better, best, and it's I shared it so like like Kinsey can see it from my cloud to her cloud, but just kind of a visual person. And so I love spreadsheets, but also the fun interactive element of if we do this for launch or this for our summit, how does that get us to our overall goal? These cool sliders. If you're in her AI Clump Plus, we you have a template there as based on a calculator that I made for Kinsey.

SPEAKER_08

But yeah, so like that's a fun artifact, or like Kinsey has her trip artifacts that you probably have all seen her post about on Instagram too, which is also Iceland for his 40th birthday, and I had Claude made it because like a trip dashboard, and I shared it with him. Nada, what's your favorite artifact?

SPEAKER_06

Yeah, I really like for dashboards and things that need to be updated constantly or anything that has an interactive feel to it. So all I did a very similar dashboard that from what Joyce was talking about. So I do it for my clients at the end of our coaching session. I create a dashboard that has all the things that they need to be tracking. And then if we have any revenue goals where you can play with things and see if I need to sell this many of the service to get to my goal, so it can go back and forth and slide in and check boxes and things like that. And then basically all my resources for my Claude for Coaches program are artifacts. So it's easier for people to click a button to open it and then is a link that is easy to open, and they can actually enter their information in there and generate whatever kind of document they want from there. So super easy, I feel, whenever you want it something to be interactive or something to be updated in real time and other people have the chance to look at it.

SPEAKER_08

Yes, I love that. Michelle, what's your favorite artifact use case?

SPEAKER_09

I take rejection harder than your average bear. And so when I'm doing personal outreach, especially during a launch, I found myself hesitating a lot around sending the emails and making me ask. So I created an artifact called the rejection collection. And what it did was I set a goal of being rejected 10 times. I would log who I was reaching out to. And then when or if they rejected me, it would give me confetti, which is that perfect dopamine. So it's like it got me excited to actually send the outreach emails. And then part of me was like, oh man, I hope they reject me. So I get confetti because you didn't get confetti when it said yes, you would log those too. But it was like making me ask is the point. And it just really made it so much more fun for me. And what I'm gonna be doing is I'm gonna be running an event in our challenge for my members in October called Ask Toberfest. And part of it is going to be doing this rejection collection because so many of them are also neurodivergent. It's so weird. But yeah, I feel much better about being rejected when I get confetti on the back end. I'm just saying.

SPEAKER_08

But thank you so much for sharing, guys. Okay, so now what we'll go ahead and do, we are gonna do breakout rooms. So let's check our slides. Okay, we answered the questions. Okay, before we do breakout rooms, I know some of you guys might need to hop off. The showcase videos are gonna be available until noon tomorrow, noon Eastern on Friday. Just so you guys know, you have that amount of time to watch them. But also you could be upgrade to the VIP pass if you wanted for 12 months of access, andor the doors are currently open for Her AI Club or Her I Club Plus founding member launch is open until I think it ends July 31st. And it's just a lower entry-level founding price point for our premium tier. The links are pinned, and we'll send all the links to all the things in the follow-up email. If you have to hop off early, that's okay. No worries. But at this point, we're gonna do some breakout rooms.

SPEAKER_04

Kenzie and Joyce, I had a quick question about the AI, her summit, and other future events. Do you usually have live calls like this as part of your program? We do.

SPEAKER_02

We last year for the summit. We do we have fireside chats and speakers, and we all again this year. And in her AI Club, we have monthly calls too. Yeah. We have several monthly calls. We have a couple, like a troubleshoot, a cohort call, we have guest expert calls, random live training, show and tells. So yeah, we have several a month in the club, and then also as a live element to any events we hold we host.

SPEAKER_08

That's great. Yeah, the show and tells actually are fun. That's another reason I was like, we should do a public showcase because the show and tells follow this format of let me show you what I've been doing, guys, and like show behind the scenes, which is just one of the best parts, I think. Okay, does anyone want to raise their hand and share any fun that either your favorite thing about this week, your best idea, or maybe something else that someone shared in your breakout room that instigates someone, gives someone a shout out? Let me know.

SPEAKER_01

Hi, everybody. There is so much brilliance in this room. I have to say, one of my favorite things was the blessing coming in to talk about talking about how she reverse indicators into the content and skills. So the way that she talked about it really helped. I've been in the process of giving it all my content and having it turn into more of a voice of understanding my writing style better. But I've been looking at all the skills that we have in her AI club and trying to figure out how to create my own. So what she said, that idea, it literally just filled in a gap for me. And sometimes the difference between where you are and where you want to be is not as much about what you know as what you don't know. So I think what you shared really helped to reduce that gap for me. Thank you so much for sharing that.

SPEAKER_08

Oh my gosh, yay, thanks for sharing that, Marcy. And also as a side note, guys, Marcy shared her family reunion. It was an artifact, right? And yeah, just tell us a little bit about that real quick.

SPEAKER_01

Sure. So I built a family reunion app. This is the first time my family has come together in my city in in about 30 years, and everybody's old school with phone numbers and flyers on yellow paper and black text. So I had to modernize everything, probably more than a hundred people together and on the same page. So that's how I built it. But it's actually something that can be beneficial to any planner or anybody that's trying to create or even a travel.

SPEAKER_08

Yes, and it was so good. And also, guys, I just want to say too, for Marcy's demo, yeah, it's around a family reunion app, and also it's something that can be applied to other database or artifacts and dashboards and stuff.

SPEAKER_01

I just wanted to share with you guys that I have raised in the last two weeks about $1,700 on it. The most that my family has ever raised for a family reunion. So it's very successful, and my people will be arriving to town on Friday of next week.

SPEAKER_02

I didn't realize you were hosting too.

SPEAKER_01

Yes, I am hosting, and this was one of the biggest challenges that I had to overcome with technology and communication because my family is big on not reading things and not passing the message, so I needed one place to do it, and I've been because I didn't want to get too technical. I had to do an email list and BCCs just so that I didn't get too busy. But it's it's been phenomenal, and my family's been really happy about having this actor. Like, girl, you feel acting? Like, this is the stuff I do in my day job, so I took it on so that I could have a summer level because I was not about to be the recipient of a flyer in the mail.

SPEAKER_08

Oh my god, so many thoughts right now because I'm over here like just thinking through how you can get your family to actually do things, and then also in a back way, now your family's actually, oh I get it. I get what you do now.

SPEAKER_01

Yeah, and my dad's the oldest person in the family, so I definitely had to make sure it was something that even he could do.

SPEAKER_08

I love it so much. Thank you for sharing, lady. Does anyone else want to shout out anyone's systems or share an idea at all? Feel free to unmute or raise your hand if you want to.

unknown

Okay.

SPEAKER_08

Nada.

SPEAKER_06

I will celebrate you, Miss Kenji, because you showed us the whole thing and how you created this showcase, and it was amazing. The amount of work that you used AI for was mind-blowing and so exciting. And I just told you yesterday I'm gonna use a lot of what you thought to run my next summit. So I'm excited to try it out. But it was just fun to see. We are obviously on the receiving end of the outcomes, but it was cool to see everything that you thought about and the whole experience that you gave us from us speakers to everybody that participated. So great job.

SPEAKER_08

Oh, thank you guys. Yeah, Claude basically built this summit for us. It was great. And also, too, the difference between last October, Joyce and I hosted her AI era summit. Now, this is the the next iteration of a mid-event until this October is her AI era summit. But just the difference between her AI era and the scramble that Joyce had to go through and the hours we spent on things versus getting Claude and AI to actually do things for us. Wow, it was freaking rad. Thank you, Nada. Okay, guys. Oh, yes, Sheika.

SPEAKER_11

Hi, uh, I just wanted to say very quickly that if there's anybody here who is new, you just signed up because of this AI showcase and you're a little bit intimidated by Claude. I just want to let you know that you'll be absolutely fine. Because if I have been able to learn Claude and actually use it to build an app and it actually works, like I just was one of the showcases, and my app helps people build apps. And one of my students is 69. And she used the app from start to finish, she built her free app, her paid app, and her funnel, and it's live, and she's 69. So I'm just saying that if I've been able to use Claude to build an app that has helped somebody build an app, then don't be scared. Join her AI club because I had no idea about Claude before I joined the club. And now I've built it and I'm actually using it to make money. So just wanted to encourage anybody who's cool as me before hiding behind and looking at all the amazing things and thinking, oh my god, this all sounds awesome, but could I do this? Yes, you can. So just wanted to share that.