I gave OpenClaw one job_ go viral

I Gave OpenClaw One Job: Go Viral

What happens when you give an AI agent one simple mission—go viral? In this episode, we put OpenClaw to the test and explore whether an autonomous AI can create, optimize, and promote content that captures attention online.

You'll hear about the strategy, the workflow, the results, and the lessons learned from letting AI take the lead. Whether you're interested in AI agents, content creation, growth hacking, or automation, this episode offers practical insights into what works, what doesn't, and what the future of AI-powered marketing could look like.

🎧 Tune in to discover if OpenClaw can turn a single goal into viral success—and what that means for creators and businesses.

Transcript

SPEAKER_00 0:00

I heard about a guy who lives in a random small town in England who was able to turn his open claw into a marketing machine. Basically, a digital employee who goes and creates TikTok videos and TikTok slideshows that gets millions of views. And he takes these millions of views and he directs it into a mobile app that generates him money every single day. What's crazy about this whole thing is he gives away all the sauce for free. And in this episode, you are going to learn how you can set up your open claw so that it too is a content creation marketing machine. And I know it's going to get your creative juices flowing. Oliver doesn't do a lot of podcasts, so please like and comment to get him fired up, to share more in public so that we can all learn. And I'm grateful for him for coming on the pod and sharing with you all. Have a creative day, and I'll see you in there. I mean, that feels too good to be true, although I I hope that's the case. Which tools are you going to use? And why is it why is it not too good to be true?

SPEAKER_02 1:30

So I've got the results on the screen. It may not look like a lot of subscriptions, but this is all this is $300, $400 of monthly revenue coming in without me touching anything using the Larry marketing skill that I created for open claw agents. And we can get into how that is creating content and what it is learning to massively increase MRR autonomously by itself.

SPEAKER_00 1:55

Okay, cool. So what we're gonna learn today is we're gonna learn about open claw and specific skills around marketing, growing your business, automating it. Yes, MRR is hundreds of dollars a month, but hopefully if this works, that can get into thousands, tens of thousands, or hundreds of thousands. Is that right?

SPEAKER_02 2:13

Correct. Correct. I'm already trying it on multiple apps, so I'm not touching these apps at all. I've not created the apps. I have lit just published them live on the app store, and they are generating me hundreds of dollars. It's almost a thousand dollars in total now from doing nothing, which I think is a great start.

SPEAKER_00 2:30

All right, let's see, let's see what uh let's see how we do this.

SPEAKER_02 2:34

Sure. So one, I use my open claw agent Larry, who automates all my TikTok marketing, and this is one of the main reasons why it hasn't scaled into thousands of MRR, is because I am only doing this on one TikTok currently, and then I've got one TikTok for each of my apps that I'm trying to do before I start scaling. And this one is in a very good position to start scaling. To give you the background context of how this app came about, I created the app because uh we moved into a house. Me and my girlfriend moved into a house and we wanted to decorate the house. We were using Chat GPT, and I very quickly learned that she was not very good at prompting ChatGPT and it was giving all sorts of random messages. So then I created a lockdown prompt in Chat GPT to keep the room size the same, the windows in the same places because it was adding windows where they shouldn't, adding doors where they shouldn't. So we locked down the prompt and I turned it into an app. And I thought now I've got to market it. So I started with that exact story helping my girlfriend build an app and doing facial videos myself trying to promote the app until I then started doing slideshows. So I think this is the first slideshow that we created, and it started to get more more views, more traction, but it was taking time. Like I've work a full-time job, I do um obviously I was developing the app, developing the other apps on the side, and I didn't have time. So then I tried going to a SaaS tool that automates your automates your marketing for you. And I love the guys that make the product, I think they're great, but unfortunately their product just didn't work very well for me. But I knew this was the type of content that I wanted to create. So you can see it got 800 views, 400. This one got 400 views, still using the the images, so you can sort of see how Larry was becoming. And then I posted this one, so I manually created this one again on Canva, and this is what got 6,000 views, and that's where it started blowing up. So I knew that the the text must have been something, the hook must have been something, and this is where I learned about open claw, and at this exact moment, I said I created my open claw machine, Larry. He sat behind me, and at this moment I installed him and he had one task. I said, Larry, your goal is to automate my marketing. I do not want to do it, I don't like doing it. Uh, I had an app before this that I hated marketing so much. I did hook and demo videos where it's a facial reaction and then going into a demo of your app with a text hook. So I would write all my text hooks in a text file. I would then record my my face doing a lot of reactions, and then I had all my demo videos, and I wrote a script to combine all of these and make all the possible combinations of the hook plus demo plus text as it could, and this would generate about 400 videos each time that I could just bulk upload using a bulk scheduler, and that was still taking me about three hours, but it didn't really work very well with slideshows, and I knew that for this niche, slideshows are gonna work. So this is where Larry came in.

SPEAKER_00 5:58

Quick break to invite you to something. Now, this isn't an ad, I just want to invite you to a free event because I think that you're gonna get a lot out of it. I wanted to take one hour of time where we just talk about building businesses in the age of AI. People say SaaS is dying. I actually believe the quite opposite. I think that SaaS is just evolving. I think right now is an incredible time to be building software startups that help you craft your dream life. And for all those reasons, I'm said, I said, let's just book one hour of time. It's going to be 11 a.m. March 12th. That's a Thursday, where we can go and lock in and just talk about building businesses in the AJAI. I'll include a link in the description in the show notes to join. And I can't wait to see you there.

SPEAKER_02 6:44

And what Larry is is my open crawl machine, and I gave him access to posting on TikTok, TikTok analytics, and then he could post and look at what posts perform the best. And I gave him X and well, I gave him X before there was all the drama with the APIs and then cancelling the cancelling the usage and having to use the official API. So this was early on, um, on a separate account. And then also his brave browser, and I just said, look, go find out in my niche what creates a high converting slideshow. So then we got started.

SPEAKER_00 7:26

And this is just on that, like a lot of people think of software, software as a service, they're like, I need this tool, social media management tool, slideshow tool, and then I'm gonna go hire people to go or do it myself, and I'm gonna go do it. But there's this shift that's happening right now that instead of basically going to a tool to automate a function, you say to yourself, okay, if this was an AI employee, how can I spin this up? And that's that's what you did, right, Oliver?

SPEAKER_02 8:01

Yeah, so I just thought of Larry as an AI employee, almost like a virtual assistant, uh, hiring a virtual assistant with one job to do this one thing, and that was his sole purpose to go research, go find out as much as he could about slideshows in my niche and figure it out himself. And he started to do a very good job. So this is the first slide he created. Um, and instantly you can tell it looks rubbish. So this was created with the DALI 3 um image model, and then it goes into a slightly better model afterwards. But because the image looked AI, it was a massive turn-off. Users didn't like it, the format was wrong, it had the black bars, and that's why it flopped. And then we started trying more hooks. You can see then he started trying facial reactions because they were trending at the time. The problem with this is humans are extremely good at recognising what a human is, which makes us extremely good at recognizing what an AR human is, and I still don't think it's fully nailed. Uh Gemini just released Nano Banana 2, and I've seen some very good images created on that, but I've not tried it myself to go in depth. So we kept we kept trying, and then we finally hit our first banger of 137,000 views here, and it was the hook when you say we finally found a banger, you mean your boy found the banger. My boy, yeah. So honestly, at this point, it was still me. I felt like I was still hand holding him. So I I call my Oprah crawl machine a him, it just makes it easier to ignore it. But um I was still hand holding him and checking his work before I was posting it. I didn't trust him fully. So I saw this, and what I get Larry to do, he creates the content and he puts the text overlay on, he creates the images, he makes the description. But I was just checking it to make sure it all looked good, and then I was posting it. So there are two ways that you can post to TikTok it is fully through the API and post that TikTok live straight away, or the way I do it with Larry and the way I fully recommend is posting it as a draft and then posting it by from your mobile yourself. And the reason to do this is TikTok knows if it's posted through an API and it just assumes, like you would, that it's posted by a bot and it's just botted content, especially in the age of AI, and it gives it very little chance to do well. If you post it from your phone, it assumes a human's posting it. But the most important thing is by posting it as a draft, you can add sound, which we all know is a huge boost to the algorithm on TikTok, and it allows you to add sound to your slideshow. So every single slideshow, I pick the sound, the description's already created from Larry, so I just get a notification to my phone saying your your post is ready from TikTok. Larry also texts me that he's just posted it, and then I just add a sound and press post. So I'm doing that each time, but at this point I was still flicking through the slides myself, making sure they're okay. But this one did very well 137,000 views. So then we knew that this is the format, this kind of look. We looked, we picked an image model that changed uh we picked an image model that matched what we were showing in our app, and then we went back to our previous winner, the difference between $500 and $5,000 taste. So remember, he has access to all of my TikTok analytics. So he went back and he found this video here with 6,000 views, and he was like, right, now we found the win in the image formula. Let's go back to the previous win in hook.

SPEAKER_00 12:00

Sorry. I have a question. Like when you say he's gone and found this or something has happened, is he texting you? Is he using you know Telegram? Do you have mission control? Like how how do you how how are you communicating with him?

SPEAKER_02 12:16

So I don't really believe in the mission control stuff or multi-agent. I just have Larry as the the one agent that I text through WhatsApp and we just message like you would an employee. So nothing fancy. Uh Larry, what you're generating today, take a look back through the the previous winners. This was back then, it's all automated um in the Larry skill now. That he will every now and then go look at your TikTok analytics and find out what the winners were. But this was the stage of building it and building the system, finding out what worked. So it was still very much me saying, Hey, go look at go look at the TikTok analytics.

SPEAKER_00 12:54

Some people say, you know, the one of the first things you should do when you're installing your open claw is to create a mission control. Uh you know, vibe code a mission control, vibe code like a canban board so you can kind of see how your AI employee is you know moving moving and progressing through your project. But you you you don't think that's the case.

SPEAKER_02 13:18

No, I don't think that's the case. I think if that was necessary, it would have been built into OpenCrawl by default. I think the way OpenCrawl works and the way the the creator intends is to just have one agent and spin up sub agents when you want to keep using your main agent. So if I knew that if I know there's gonna be a task that's gonna take Larry a while, such as creating an app, I'll tell him to explain it to a subagent so then I can keep using him for other tasks, such as talking to uh maybe even building another product, talking to about my app analytics, how we can improve the onboarding and brainstorming. So I really use Larry to brainstorm and then he creates sub agents to to do most of the tasks. Cool. By doing that, Larry has all the all the context that he can then pass to the sub agent as well. So he'll have the context of all the brainstorming and he can feed that, feed that to the sub agent. So we we get another miss. The difference between 500 and $5000 taste, this hits three thousand, but then this is where I start to get really excited, and in three videos, we've got one thousand we get another banger of one thousand seven uh one hundred and seventy thousand views and it was I showed my mum what AI thinks our living room could be, and this is where uh the next section of Larry comes in because we had uh 300,000 views within a day or two days, I believe it was. But the conversions to the app were just not there, and this is the next stage of Larry's growth is we are now knowing how to generate views, but we are not getting high conversions to our app, we're not getting downloads, we're not getting um we're not getting paying users, which is obviously the key point of all this. So we had to look into what was wrong. I sent Larry, go find out what's wrong, and it was our CTA. So our call to action slide is our last slide, and on this one, you can instantly find out why no one's downloaded this app. She's redecorating now snugly, it doesn't say anything. I obviously didn't check this one, or I thought it might work. So no one downloaded the app, no one bought. So that is when I thought, right.

SPEAKER_00 15:41

To be clear, the app is called Snugly, right?

SPEAKER_02 15:43

The app is called See, even you had to ask the question. So it's a very bad CTA. The app is called Snugly, and that's actually what we we put in now, or we feed that in directly to users so they know it's an app and what it does.

SPEAKER_00 15:56

It's really funny though, it's actually hilarious because it's like she's redecorating now, and then it's just snugly. It's like your poor mom, you know. She's just she's just read she's redecorating and snuggly, you know. That's where we're at. That's where mom's at today.

SPEAKER_01 16:15

It's the most AI slide you've ever seen. And you can imagine you can see why it didn't convert at all. So then we we realised like, okay, if we're getting low views, the CTA is bad.

SPEAKER_02 16:31

Uh if we're sorry, if we're getting low views, the hook is bad. If we're getting low views and low conversions to the app, the CTA is bad. But it is possible to have low views and har a high percentage of them download the app that day. So then we know the CTA is probably good, but the hook was bad. And now Larry is starting to use all of this information to learn, but then there's a whole new challenge of when users are on the app, they're not paying. So we'll get on to that, but then that is the last section of Larry and the Larry skill. What I want to say is the Larry skill, you shouldn't think of it as just TikTok automation or content creation. You can you don't have to do slides, you can plug and play whatever content you want. So you can use video generation and plug that in. The Larry funnel is really the full loop of having your it's the Larry loop basically of having your TikTok analytics, the content creation, feed the analytics back into the content creation until you get a winner, and then also your end goal. So mine is obviously app downloads, so I feed my app metrics back into the top of the funnel so he can iterate on that. But you can be selling a product, you can be getting traction to your website, and it's all just the metrics that you're feeding back into the top of the funnel so your agent can understand okay, we're getting people to the website, but they're not going to where we want, or we're getting people to the website and they're not paying. And you can do this in as many ways as you want. The funnel is the Larry Loop is more the iteration rather than it is the just the content creation. It's a fuller picture. So then we get uh we have quite a good week here, all over 10k, some getting 150k. This one got four hundred thousand and taught us another lesson that the images don't have to be perfect. So this is the exact moment I just let Larry crack on himself because I remember this well. He posted this, and it was late at night. I was literally just getting into bed, and he said, The post is ready, and I flamed at him. Like I was in a bad mood. I was like, Why have you put the text at the top? We spent ages deciding to put the text in the middle, the oven disappears. So, in the images, I said, Look, I'm posting this anyway, but this is no good. And that was my last message I sent to him. And then I wake up, it's off it's on hundreds of thousands of views, and it's our best performer to this day. And you can see he doesn't ever put the text back up back up to the top to where it was. But what we learn is boomers love to point out the mistakes. So, where's the hob gone? How are we gonna cook our food? And then that's my uh where's the cooker? Guess I'll be air frying everything then. And I was like, right, this is just helping even more to drive conversions, and then on the last slides, you can see then on the last slides, you can see the CTA is now the snugly app helped me finally convince her to get the kitchen done. So there's a direct call to action that they know it's the Snugly app now.

SPEAKER_00 19:46

It's amazing because the boomers think that they're poking fun at you, but little do they know they're helping the content just get more and more viral.

SPEAKER_02 19:59

And the funnier layer to that is I don't even check. Look, you see my activity, I don't even check it. I just all I'm doing is going into it and to find out why that video done so well and try and feed that back to Larry. But at this point, that is just when I let him I let him go nuts and just create his own content. I let him loose.

SPEAKER_00 20:20

You let him loose because you know you thought that his content was subpar. It turns out to be the best performing content you've ever posted in your life. Yeah, and so now he's the boss.

SPEAKER_02 20:36

He he becomes the boss, and this is what I'm trying to tell people. It is an iterative thing. So a lot of people try the Larry skill, and they tell me it didn't work, I got 700 views. I was like, that's your first post. I got 700 views on my first post. You need to keep iterating the content, you have to spend the time letting it learn, find out what's best, and honestly, don't mark the work too much. Make it look how you want. Like I obviously perfected the text and make the text look correct and readable, but this post proved that they actually know best, they've got all the metrics they need to create the perfect content. Just let them go nuts on it and figure out why. And then you can see here it starts working extremely well, like 109,000, 75,000. He has a he has a miss, 25, 76, 200, 130. But this is where it gets so interesting. So obviously the landlord hook was our our highest performer, and it's our constant higher performer. But you can see here it only gets 2,000 views. So we do mum and then mum, 100,000, 75,000. Then we do landlord again, and it's only on 7,000. Okay, back to mum, 25,000, and then landlord 76,000. So okay, it gives him a bit of a boost. Nan two hundred thousand, which is important. This gets two hundred thousand. Then I showed my landlord again, 132. So now you can see that we're just switching between the winners and he's iterating the content that's doing well. Then at the top you can see that landlord switches to only 8,000. We go back to NAN, 70,000, Landlord again, only 7,000. Then again, 4,000, post NAN again, 300,000. So he uh he saw this and saw that Landlord is not hitting the percentages it was, and it's only hit one video in five posts, and now you can see he's not posted it again. We've actually tried new content today, uh I've been staring at the same boring kitchen for three years, so uh he's obviously seen that we're not hitting the hundreds of thousands of views in the last four videos, so now he is uh automating this content and changing it himself, and we've gone back to the kitchen but put a new hook. I think this one's only just been uploaded five hours ago, so I don't think it's a fair fair representation yet. This one's could still grow, but um it's all about learning because obviously the algorithm changes, it's not just gonna keep pumping the same winning content all the time, so it will start failing eventually again, but it's all about taking your opportunities when you are getting these when you are getting these high converting videos or high performing videos to try and maximize it back into the app.

SPEAKER_00 23:37

So when you say he's coming up with these ideas on his own now, like for example, right now, like he kind of deviated away from what