Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.

LinkedIn profile: linkedin.com/in/gaberichman/

Twitter: twitter.com/TheTradeDesk

Company website: thetradedesk.com

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