{"version":"1.0.0","segments":[{"startTime":2.76,"endTime":3.88,"body":"Hello and welcome to"},{"startTime":3.88,"endTime":6.88,"body":"Let's Run Facebook Ads,"},{"startTime":3.88,"endTime":6.88,"body":"a podcast with myself, Nick Boddington."},{"startTime":7.0,"endTime":10.0,"body":"Here I share insider information"},{"startTime":7.0,"endTime":10.0,"body":"about Facebook ads."},{"startTime":10.2,"endTime":13.84,"body":"But as you know, it's not just running"},{"startTime":10.2,"endTime":13.84,"body":"the ad, it's what happens after."},{"startTime":14.16,"endTime":17.88,"body":"So we'll look into the funnels"},{"startTime":14.16,"endTime":17.88,"body":"e-commerce, email marketing,"},{"startTime":17.88,"endTime":20.88,"body":"lead generation and much, much more."},{"startTime":22.52,"endTime":23.16,"body":"Hello everybody."},{"startTime":23.16,"endTime":24.28,"body":"Happy New Year to you all."},{"startTime":24.28,"endTime":26.96,"body":"I hope you had a note a lovely break."},{"startTime":26.96,"endTime":30.04,"body":"So think this is going"},{"startTime":26.96,"endTime":30.04,"body":"to be a pretty short one, but"},{"startTime":30.16,"endTime":34.72,"body":"a really good little podcast"},{"startTime":30.16,"endTime":34.72,"body":"with a little hack on it, which I'm hoping"},{"startTime":35.04,"endTime":37.96,"body":"I'm not the only one who does not do this,"},{"startTime":35.04,"endTime":37.96,"body":"because since I'm"},{"startTime":37.96,"endTime":40.96,"body":"the one who's supposed to have the podcast"},{"startTime":37.96,"endTime":40.96,"body":"and be an expert in ads,"},{"startTime":42.0,"endTime":45.12,"body":"one of my clients told me something"},{"startTime":42.0,"endTime":45.12,"body":"about something yesterday"},{"startTime":45.12,"endTime":48.56,"body":"when I was on his ad account,"},{"startTime":45.12,"endTime":48.56,"body":"and I felt like I struck gold."},{"startTime":48.96,"endTime":50.76,"body":"So I'm going to tell you guys about it."},{"startTime":50.76,"endTime":52.08,"body":"And some of you probably are going."},{"startTime":52.08,"endTime":52.56,"body":"What?"},{"startTime":52.56,"endTime":55.48,"body":"Slapping your forehead thinking is,"},{"startTime":52.56,"endTime":55.48,"body":"you know, you just figured this out, but,"},{"startTime":57.04,"endTime":58.36,"body":"I'm going to go for it anyway."},{"startTime":58.36,"endTime":60.24,"body":"Hopefully I don't embarrass myself."},{"startTime":60.24,"endTime":65.4,"body":"Firstly, before I do that,"},{"startTime":60.24,"endTime":65.4,"body":"I have opened up a school community,"},{"startTime":66.2,"endTime":70.44,"body":"the arts clinic, school community"},{"startTime":66.2,"endTime":70.44,"body":"where I'm going to be going live once"},{"startTime":70.44,"endTime":74.32,"body":"a week, uploading how to videos I'm doing"},{"startTime":70.44,"endTime":74.32,"body":"when there's enough members"},{"startTime":74.56,"endTime":77.56,"body":"to not to, to actually work,"},{"startTime":77.88,"endTime":80.6,"body":"live well, live online drop ins."},{"startTime":80.6,"endTime":83.52,"body":"So for people 4"},{"startTime":80.6,"endTime":83.52,"body":"or 5 people can drop onto a call."},{"startTime":83.52,"endTime":84.32,"body":"Other people can be there"},{"startTime":84.32,"endTime":87.84,"body":"to watch you put your names down"},{"startTime":84.32,"endTime":87.84,"body":"first, first come, first served."},{"startTime":88.08,"endTime":90.12,"body":"And I'll be online"},{"startTime":88.08,"endTime":90.12,"body":"to answer your questions."},{"startTime":90.12,"endTime":95.92,"body":"So if you if you like this, go to,"},{"startTime":90.12,"endTime":95.92,"body":"the school, go to school, access"},{"startTime":95.92,"endTime":99.8,"body":"s k w l forward, slash the ads"},{"startTime":99.8,"endTime":102.8,"body":"clinic and join me there completely free."},{"startTime":103.24,"endTime":106.68,"body":"Just want to give you loads of content"},{"startTime":103.24,"endTime":106.68,"body":"written help you with your ads."},{"startTime":107.0,"endTime":108.96,"body":"So back onto this."},{"startTime":108.96,"endTime":112.64,"body":"So basically one of the things"},{"startTime":108.96,"endTime":112.64,"body":"that I've been doing well,"},{"startTime":112.64,"endTime":116.52,"body":"having me doing, but wanted to do over"},{"startTime":112.64,"endTime":116.52,"body":"the last six years of running Facebook ads"},{"startTime":116.76,"endTime":121.56,"body":"was do bold text, italic text in my ads."},{"startTime":121.76,"endTime":125.08,"body":"Now I know that obviously we can put"},{"startTime":121.76,"endTime":125.08,"body":"emojis in there and things of that."},{"startTime":125.08,"endTime":128.72,"body":"If you're working with an Apple Mac"},{"startTime":125.08,"endTime":128.72,"body":"keyboard, it will do the emojis."},{"startTime":128.72,"endTime":129.6,"body":"That's nice and simple,"},{"startTime":129.6,"endTime":133.76,"body":"but when I'm writing email copy,"},{"startTime":129.6,"endTime":133.76,"body":"I've always I've always looked at it."},{"startTime":133.76,"endTime":134.28,"body":"And so, you know,"},{"startTime":134.28,"endTime":137.44,"body":"there are certain words that you bold"},{"startTime":134.28,"endTime":137.44,"body":"or you're underlined when you're doing"},{"startTime":137.56,"endTime":140.8,"body":"obviously writing your text"},{"startTime":137.56,"endTime":140.8,"body":"into into a Facebook ad,"},{"startTime":141.32,"endTime":145.6,"body":"Facebook doesn't give you, you know, bold,"},{"startTime":141.32,"endTime":145.6,"body":"italic, all these things like you would"},{"startTime":145.6,"endTime":149.12,"body":"normally have on a on when you're writing"},{"startTime":145.6,"endTime":149.12,"body":"something in another in another platform."},{"startTime":150.24,"endTime":150.72,"body":"So I was on"},{"startTime":150.72,"endTime":155.24,"body":"a call yesterday and I was going through"},{"startTime":150.72,"endTime":155.24,"body":"someone's ads and I was like,"},{"startTime":156.12,"endTime":159.6,"body":"you've got bold text in your"},{"startTime":156.12,"endTime":159.6,"body":"in your text box and you're."},{"startTime":159.6,"endTime":160.88,"body":"And he was like,"},{"startTime":160.88,"endTime":164.92,"body":"yeah, yeah, I wanted to do it because"},{"startTime":160.88,"endTime":164.92,"body":"obviously when we write email, we do it."},{"startTime":164.96,"endTime":168.36,"body":"So I basically googled it"},{"startTime":164.96,"endTime":168.36,"body":"to try and figure out how to do it."},{"startTime":168.72,"endTime":173.36,"body":"Now, believe it or not, I've never googled"},{"startTime":168.72,"endTime":173.36,"body":"back to figure out how to do it."},{"startTime":173.64,"endTime":175.84,"body":"I just thought, but you can't do it."},{"startTime":175.84,"endTime":176.88,"body":"You never really see it."},{"startTime":176.88,"endTime":179.84,"body":"You see people writing emojis"},{"startTime":176.88,"endTime":179.84,"body":"in their in their ads all the time."},{"startTime":179.84,"endTime":181.2,"body":"But you never, you never."},{"startTime":181.2,"endTime":184.36,"body":"I don't ever correct me if I'm wrong,"},{"startTime":181.2,"endTime":184.36,"body":"but you really very rarely"},{"startTime":184.36,"endTime":188.56,"body":"or if I've never come across"},{"startTime":184.36,"endTime":188.56,"body":"it, seen bold or underlined text in an ad."},{"startTime":189.12,"endTime":193.32,"body":"So I was so, he thought innocently."},{"startTime":193.6,"endTime":195.6,"body":"It's just not doing advertising."},{"startTime":195.6,"endTime":198.32,"body":"I'll just go to a website"},{"startTime":195.6,"endTime":198.32,"body":"and find it and copy and paste it in."},{"startTime":198.32,"endTime":199.68,"body":"And it worked."},{"startTime":199.68,"endTime":202.64,"body":"So I've now come. This was only yesterday."},{"startTime":202.64,"endTime":206.6,"body":"I've literally started my day writing"},{"startTime":202.64,"endTime":206.6,"body":"some copy for people on their ad accounts,"},{"startTime":206.6,"endTime":210.68,"body":"or gone into current client ad accounts,"},{"startTime":206.6,"endTime":210.68,"body":"and I'm testing out"},{"startTime":211.2,"endTime":214.84,"body":"writing keywords"},{"startTime":211.2,"endTime":214.84,"body":"that are in the in the text,"},{"startTime":215.16,"endTime":218.16,"body":"either underlined or in in capitals"},{"startTime":218.52,"endTime":221.52,"body":"or, sorry, not in capitals or in bold text"},{"startTime":218.52,"endTime":221.52,"body":"or in italic text."},{"startTime":222.2,"endTime":225.6,"body":"I'm going to test it out,"},{"startTime":222.2,"endTime":225.6,"body":"but I know this is going to be a winner"},{"startTime":225.6,"endTime":229.92,"body":"because it's"},{"startTime":225.6,"endTime":229.92,"body":"just how we write text on headlines."},{"startTime":229.92,"endTime":232.96,"body":"You know, if you go to a landing page,"},{"startTime":229.92,"endTime":232.96,"body":"you know, Clickfunnels is mad for it."},{"startTime":233.32,"endTime":235.56,"body":"If you've come across Clickfunnels,"},{"startTime":233.32,"endTime":235.56,"body":"you use it."},{"startTime":235.56,"endTime":239.0,"body":"It's all about writing your headline"},{"startTime":235.56,"endTime":239.0,"body":"or your bit of text and highlighting"},{"startTime":239.0,"endTime":243.0,"body":"certain words or phrases in it, because"},{"startTime":239.0,"endTime":243.0,"body":"you want that to stand out to the reader."},{"startTime":243.72,"endTime":246.72,"body":"I'm now going to be doing in"},{"startTime":243.72,"endTime":246.72,"body":"every single ad I do."},{"startTime":246.96,"endTime":247.56,"body":"I'm not."},{"startTime":247.56,"endTime":249.0,"body":"I don't even think it needs testing."},{"startTime":249.0,"endTime":250.72,"body":"I think it's just a"},{"startTime":249.0,"endTime":250.72,"body":"no brainer. It's going to work."},{"startTime":250.72,"endTime":252.24,"body":"So how do you do this?"},{"startTime":252.24,"endTime":256.08,"body":"Are you staring at your ads manager"},{"startTime":252.24,"endTime":256.08,"body":"stuck on how to make your ads perform?"},{"startTime":256.48,"endTime":260.36,"body":"Come and join the Ads Clinic,"},{"startTime":256.48,"endTime":260.36,"body":"a series of one on one consultancy calls"},{"startTime":260.36,"endTime":263.32,"body":"where we dive into your own ads manager"},{"startTime":260.36,"endTime":263.32,"body":"and see where we can"},{"startTime":263.32,"endTime":265.68,"body":"turn your ads into a profit"},{"startTime":263.32,"endTime":265.68,"body":"making machine."},{"startTime":265.68,"endTime":269.24,"body":"It all starts with a 30 minute free"},{"startTime":265.68,"endTime":269.24,"body":"consultation call."},{"startTime":269.48,"endTime":272.52,"body":"Sign up now at the AD clinic Decom."},{"startTime":273.2,"endTime":276.2,"body":"You need to go to a website"},{"startTime":273.2,"endTime":276.2,"body":"called Yay Text."},{"startTime":276.36,"endTime":280.68,"body":"That's why, as in yay text, text"},{"startTime":280.96,"endTime":284.64,"body":"as in text I want yay text Scott"},{"startTime":280.96,"endTime":284.64,"body":"make it kind of visit. Yay!"},{"startTime":284.64,"endTime":289.68,"body":"Isn't that yay Dexcom go there"},{"startTime":284.64,"endTime":289.68,"body":"and you basically just have a,"},{"startTime":289.8,"endTime":291.96,"body":"you'll have a box where you just put in"},{"startTime":289.8,"endTime":291.96,"body":"whatever text you want,"},{"startTime":291.96,"endTime":296.16,"body":"and then underneath it,"},{"startTime":291.96,"endTime":296.16,"body":"it'll highlight it, it'll underline it."},{"startTime":296.16,"endTime":299.2,"body":"And then down the left hand side"},{"startTime":296.16,"endTime":299.2,"body":"you've got everything."},{"startTime":299.2,"endTime":300.8,"body":"You've got the different types of,"},{"startTime":302.08,"endTime":302.48,"body":"fonts."},{"startTime":302.48,"endTime":304.48,"body":"You want to use everything."},{"startTime":304.48,"endTime":305.52,"body":"It's awesome."},{"startTime":305.52,"endTime":308.32,"body":"So I'm gonna be doing this going forward."},{"startTime":308.32,"endTime":310.68,"body":"I apologize to the people who are like,"},{"startTime":308.32,"endTime":310.68,"body":"oh my God, where have you been?"},{"startTime":310.68,"endTime":312.6,"body":"I've been living under a rock"},{"startTime":310.68,"endTime":312.6,"body":"sometimes I have."},{"startTime":312.6,"endTime":315.6,"body":"I sit in my office at home and,"},{"startTime":315.84,"endTime":319.24,"body":"I said to James the other day, actually,"},{"startTime":315.84,"endTime":319.24,"body":"just for Christmas,"},{"startTime":319.24,"endTime":320.88,"body":"I'm obviously in my office, I'm running."},{"startTime":320.88,"endTime":324.08,"body":"We obviously we've got the company,"},{"startTime":320.88,"endTime":324.08,"body":"but we're all at this remote working,"},{"startTime":324.08,"endTime":324.36,"body":"aren't we?"},{"startTime":324.36,"endTime":327.72,"body":"We've got our office down the road,"},{"startTime":324.36,"endTime":327.72,"body":"which is all really cool, but I find"},{"startTime":327.72,"endTime":331.6,"body":"I just get so busy with all my calls, I'm"},{"startTime":327.72,"endTime":331.6,"body":"asking their calls and things like that."},{"startTime":331.6,"endTime":335.64,"body":"The, just become"},{"startTime":331.6,"endTime":335.64,"body":"I just basically locked myself in my home"},{"startTime":335.64,"endTime":341.36,"body":"office, and I'm just I'm just dialed"},{"startTime":335.64,"endTime":341.36,"body":"in basically to a laptop, and a phone."},{"startTime":341.68,"endTime":342.4,"body":"Well, laptop."},{"startTime":342.4,"endTime":346.0,"body":"I'm zoom all day, and I quite like it."},{"startTime":346.0,"endTime":346.88,"body":"I quite like getting up."},{"startTime":346.88,"endTime":348.48,"body":"I do my ice bath in the morning,"},{"startTime":348.48,"endTime":351.88,"body":"I do my stretching, and then I get on it"},{"startTime":348.48,"endTime":351.88,"body":"until the end of the day."},{"startTime":352.76,"endTime":354.2,"body":"My girlfriend thinks it's completely"},{"startTime":352.76,"endTime":354.2,"body":"weird."},{"startTime":354.2,"endTime":357.2,"body":"She's got to get out the house and go"},{"startTime":354.2,"endTime":357.2,"body":"and see people and do meetings and stuff."},{"startTime":357.24,"endTime":360.24,"body":"And I said to James, for Christmas,"},{"startTime":357.24,"endTime":360.24,"body":"I needed my car serviced."},{"startTime":360.44,"endTime":364.28,"body":"So I went online, couldn't"},{"startTime":360.44,"endTime":364.28,"body":"get in anywhere."},{"startTime":364.28,"endTime":367.08,"body":"Everyone's like having a laugh."},{"startTime":364.28,"endTime":367.08,"body":"You're not going to get until February."},{"startTime":367.08,"endTime":369.04,"body":"And then I thought,"},{"startTime":367.08,"endTime":369.04,"body":"oh, it must be a comparison site."},{"startTime":369.04,"endTime":370.64,"body":"So I tried to find that,"},{"startTime":370.64,"endTime":374.36,"body":"and then I kind of found a comparison site"},{"startTime":370.64,"endTime":374.36,"body":"with the dates, putting the dates, etc."},{"startTime":374.36,"endTime":376.96,"body":"and I saw mobile servicing."},{"startTime":376.96,"endTime":380.4,"body":"So someone came to my house"},{"startTime":376.96,"endTime":380.4,"body":"with the same prices, going to a garage"},{"startTime":380.72,"endTime":383.52,"body":"and service my car in the driveway"},{"startTime":380.72,"endTime":383.52,"body":"and I text James went and had the car"},{"startTime":383.52,"endTime":386.52,"body":"serviced, came to my house,"},{"startTime":383.52,"endTime":386.52,"body":"didn't have to leave."},{"startTime":386.64,"endTime":388.92,"body":"Another reason not to leave the house."},{"startTime":388.92,"endTime":391.16,"body":"So I'm actually really sociable person."},{"startTime":391.16,"endTime":393.8,"body":"I love going out for drinks and dinners"},{"startTime":391.16,"endTime":393.8,"body":"and stuff like that."},{"startTime":393.8,"endTime":395.28,"body":"Sociable actually."},{"startTime":395.28,"endTime":397.36,"body":"I was really sociable as a youngster."},{"startTime":397.36,"endTime":401.44,"body":"I'm not as much, you know,"},{"startTime":397.36,"endTime":401.44,"body":"there's my dad said you can count your"},{"startTime":401.48,"endTime":404.04,"body":"real friends on one hand. Yes you can."},{"startTime":404.04,"endTime":405.04,"body":"I love going to restaurants."},{"startTime":405.04,"endTime":406.8,"body":"We love doing all that sort of stuff,"},{"startTime":405.04,"endTime":406.8,"body":"going out for the day."},{"startTime":406.8,"endTime":408.84,"body":"But when it comes to the work,"},{"startTime":408.84,"endTime":411.84,"body":"I just love being dialed in"},{"startTime":408.84,"endTime":411.84,"body":"and just getting on with what I do."},{"startTime":412.12,"endTime":415.12,"body":"Anyway, a little bit of a little bit"},{"startTime":412.12,"endTime":415.12,"body":"of a rant on the end there."},{"startTime":415.48,"endTime":416.6,"body":"Try it out."},{"startTime":416.6,"endTime":417.88,"body":"Let's get our ads doing this."},{"startTime":417.88,"endTime":419.64,"body":"I think it's just going to work so well."},{"startTime":420.96,"endTime":422.36,"body":"And hope that helps."},{"startTime":422.36,"endTime":424.08,"body":"Remember, get into the school."},{"startTime":424.08,"endTime":427.12,"body":"So school Lowell forward"},{"startTime":427.12,"endTime":430.12,"body":"slash the ad clinic booking is free."},{"startTime":430.24,"endTime":431.08,"body":"See you there."},{"startTime":431.08,"endTime":434.04,"body":"Take care. Bye."},{"startTime":434.04,"endTime":435.72,"body":"Thank you for joining us again today."},{"startTime":435.72,"endTime":439.56,"body":"If you want to find out more, please head"},{"startTime":435.72,"endTime":439.56,"body":"over to our socials at Let's Run Social"},{"startTime":439.8,"endTime":441.76,"body":"where we share daily content."},{"startTime":441.76,"endTime":444.0,"body":"And please feel free to drop us a message."},{"startTime":444.0,"endTime":446.4,"body":"We'd love to hear from you"},{"startTime":444.0,"endTime":446.4,"body":"and any questions"},{"startTime":446.4,"endTime":449.32,"body":"that you would like answered."},{"startTime":446.4,"endTime":449.32,"body":"We can do that here on the podcast."}]}