{"version":"1.0.0","segments":[{"startTime":2.76,"endTime":3.88,"body":"Hello and welcome to"},{"startTime":3.88,"endTime":6.88,"body":"Let's Run Facebook Ads,"},{"startTime":3.88,"endTime":6.88,"body":"a podcast with myself, Nick Boddington."},{"startTime":7.0,"endTime":10.0,"body":"Here I share insider information"},{"startTime":7.0,"endTime":10.0,"body":"about Facebook ads."},{"startTime":10.2,"endTime":13.84,"body":"But as you know, it's not just running"},{"startTime":10.2,"endTime":13.84,"body":"the ad, it's what happens after."},{"startTime":14.16,"endTime":18.84,"body":"So we'll look into the funnels e-commerce,"},{"startTime":14.16,"endTime":18.84,"body":"email marketing, lead generation"},{"startTime":19.0,"endTime":22.0,"body":"and much, much more."},{"startTime":22.64,"endTime":23.76,"body":"Hello, everybody. Right."},{"startTime":23.76,"endTime":27.52,"body":"I've got a little short, one for you now."},{"startTime":28.04,"endTime":31.44,"body":"This is based on"},{"startTime":28.04,"endTime":31.44,"body":"something that it comes up"},{"startTime":31.44,"endTime":36.0,"body":"and you can make this mistake really,"},{"startTime":31.44,"endTime":36.0,"body":"really easy, especially if you are dealing"},{"startTime":36.0,"endTime":39.0,"body":"with multiple accounts for your clients."},{"startTime":39.2,"endTime":40.92,"body":"Pulling into your business manager,"},{"startTime":40.92,"endTime":45.24,"body":"and or you might have multiple businesses,"},{"startTime":40.92,"endTime":45.24,"body":"multiple, catalogs and things like this."},{"startTime":45.24,"endTime":48.24,"body":"So it's a really simple mistake to make,"},{"startTime":48.4,"endTime":51.24,"body":"which I want you to make sure"},{"startTime":48.4,"endTime":51.24,"body":"you don't make this mistake."},{"startTime":51.24,"endTime":52.32,"body":"So this is how you rectify it."},{"startTime":52.32,"endTime":56.76,"body":"So if you go into your ads manager"},{"startTime":52.32,"endTime":56.76,"body":"and I've simply here"},{"startTime":56.76,"endTime":61.44,"body":"built a sales campaign, it doesn't matter"},{"startTime":56.76,"endTime":61.44,"body":"if it's Legion or anything like that."},{"startTime":61.84,"endTime":64.68,"body":"And when you get to the"},{"startTime":61.84,"endTime":64.68,"body":"to building your ad,"},{"startTime":64.68,"endTime":67.96,"body":"so where you put your creative"},{"startTime":64.68,"endTime":67.96,"body":"and your your text and etc.,"},{"startTime":68.28,"endTime":71.72,"body":"there's a new way"},{"startTime":68.28,"endTime":71.72,"body":"of importing your creative."},{"startTime":71.72,"endTime":76.32,"body":"So what we used to say straight in front"},{"startTime":71.72,"endTime":76.32,"body":"of us would be that we go down to our,"},{"startTime":77.76,"endTime":80.76,"body":"our area and you would automatically see"},{"startTime":77.76,"endTime":80.76,"body":"ad you creative,"},{"startTime":81.08,"endTime":84.92,"body":"you would see, primary text, headline"},{"startTime":81.08,"endTime":84.92,"body":"description, etc."},{"startTime":85.16,"endTime":89.88,"body":"now you get a box here, which it just says"},{"startTime":85.16,"endTime":89.88,"body":"ad creative and a little buttons"},{"startTime":89.88,"endTime":94.56,"body":"Neath it with a dropdown"},{"startTime":89.88,"endTime":94.56,"body":"which is set up creative image video ad."},{"startTime":94.8,"endTime":97.8,"body":"Now I'm going to go here for an image"},{"startTime":94.8,"endTime":97.8,"body":"okay."},{"startTime":98.0,"endTime":100.88,"body":"Right now the first thing you see in"},{"startTime":98.0,"endTime":100.88,"body":"this is the problem."},{"startTime":100.88,"endTime":103.88,"body":"So I'm going to pretend"},{"startTime":100.88,"endTime":103.88,"body":"that you haven't seen this."},{"startTime":103.88,"endTime":105.56,"body":"And we just go through creative setup."},{"startTime":105.56,"endTime":107.84,"body":"We click next and then we go to text."},{"startTime":107.84,"endTime":110.64,"body":"We put in our text and then we click next."},{"startTime":110.64,"endTime":111.84,"body":"And then we put in our media."},{"startTime":111.84,"endTime":114.84,"body":"I'm going to put in just an image. Now"},{"startTime":115.8,"endTime":118.6,"body":"some of them is not me dressed as a suit"},{"startTime":115.8,"endTime":118.6,"body":"but so I'm going to put this"},{"startTime":118.6,"endTime":119.68,"body":"image, I'm going to go next,"},{"startTime":120.64,"endTime":123.24,"body":"I'm going to add it in"},{"startTime":123.24,"endTime":126.24,"body":"and I'm going to skip the new generation."},{"startTime":126.32,"endTime":128.88,"body":"I'm going to skip optimizations."},{"startTime":128.88,"endTime":129.36,"body":"Right."},{"startTime":129.36,"endTime":133.16,"body":"So now I've imported my my image okay."},{"startTime":133.36,"endTime":136.16,"body":"Now underneath it"},{"startTime":133.36,"endTime":136.16,"body":"now we can see primary text is opened up."},{"startTime":136.16,"endTime":139.16,"body":"That's not what we're here for"},{"startTime":136.16,"endTime":139.16,"body":"in this particular"},{"startTime":139.64,"endTime":143.16,"body":"example here"},{"startTime":139.64,"endTime":143.16,"body":"you'll see on the right hand side"},{"startTime":143.16,"endTime":147.36,"body":"where you see your ad previews,"},{"startTime":143.16,"endTime":147.36,"body":"you'll see your Facebook feed."},{"startTime":147.72,"endTime":150.96,"body":"Now, if we go down, we'll see"},{"startTime":150.96,"endTime":154.2,"body":"underneath"},{"startTime":150.96,"endTime":154.2,"body":"the Facebook feed has pulled in."},{"startTime":154.2,"endTime":156.84,"body":"And you can see here is an example."},{"startTime":154.2,"endTime":156.84,"body":"Because this is another client."},{"startTime":156.84,"endTime":162.32,"body":"You can see it's pulled in a different"},{"startTime":156.84,"endTime":162.32,"body":"a catalog of different products."},{"startTime":162.32,"endTime":163.8,"body":"I mean we've got a mirror there."},{"startTime":163.8,"endTime":166.12,"body":"We've got a lounge, we've got curtains."},{"startTime":166.12,"endTime":168.28,"body":"So obviously this is a different product."},{"startTime":168.28,"endTime":169.0,"body":"Different."},{"startTime":169.0,"endTime":170.76,"body":"This is nothing to do with my business."},{"startTime":170.76,"endTime":172.6,"body":"Like if you building this ad,"},{"startTime":170.76,"endTime":172.6,"body":"you think this is nothing to do?"},{"startTime":172.6,"endTime":174.76,"body":"Your business is pulled in a catalog."},{"startTime":174.76,"endTime":177.88,"body":"Now, obviously, as I said earlier,"},{"startTime":174.76,"endTime":177.88,"body":"if you're an agency or you're working on"},{"startTime":177.88,"endTime":182.48,"body":"multiple accounts, this is where it's"},{"startTime":177.88,"endTime":182.48,"body":"really, really easy to make this mistake."},{"startTime":182.76,"endTime":185.76,"body":"And I saw found this by accident, luckily."},{"startTime":186.04,"endTime":189.88,"body":"Are you staring at your ads manager"},{"startTime":186.04,"endTime":189.88,"body":"stuck on how to make your ads perform?"},{"startTime":190.28,"endTime":194.16,"body":"Come and join the ads clinic"},{"startTime":190.28,"endTime":194.16,"body":"a series of one on one consultancy calls"},{"startTime":194.16,"endTime":197.12,"body":"where we dive into your own ads manager"},{"startTime":194.16,"endTime":197.12,"body":"and see where we can"},{"startTime":197.12,"endTime":199.48,"body":"turn your ads into a profit"},{"startTime":197.12,"endTime":199.48,"body":"making machine."},{"startTime":199.48,"endTime":203.04,"body":"It all starts with a 30 minute free"},{"startTime":199.48,"endTime":203.04,"body":"consultation call."},{"startTime":203.28,"endTime":206.36,"body":"Sign up now at the AD clinic Dicom."},{"startTime":207.12,"endTime":211.64,"body":"So what we need to do is we need to go"},{"startTime":207.12,"endTime":211.64,"body":"back to editing that media."},{"startTime":212.88,"endTime":214.88,"body":"In fact, I need to go back even further."},{"startTime":214.88,"endTime":216.16,"body":"I need to delete that media."},{"startTime":216.16,"endTime":219.16,"body":"Oh, note"},{"startTime":216.16,"endTime":219.16,"body":"just above it, sorry, creative set up"},{"startTime":219.28,"endTime":220.72,"body":"and you can see in the creative etc."},{"startTime":220.72,"endTime":223.72,"body":"I've got cycling site links zero"},{"startTime":223.72,"endTime":226.56,"body":"and I've got catalog items 397."},{"startTime":226.56,"endTime":231.12,"body":"So a catalog is being brought in,"},{"startTime":226.56,"endTime":231.12,"body":"but nowhere during the sales campaign,"},{"startTime":231.24,"endTime":234.72,"body":"because you usually pull in a catalog"},{"startTime":231.24,"endTime":234.72,"body":"by starting up your sales campaign"},{"startTime":234.92,"endTime":238.52,"body":"and choosing, advantage plus catalog ads."},{"startTime":238.92,"endTime":240.72,"body":"That's not happening anywhere."},{"startTime":240.72,"endTime":244.92,"body":"So it's automatically, by default,"},{"startTime":240.72,"endTime":244.92,"body":"choosing to put in catalog."},{"startTime":245.32,"endTime":249.52,"body":"So I can either delete that creative"},{"startTime":245.32,"endTime":249.52,"body":"or I can then pull in."},{"startTime":249.68,"endTime":253.08,"body":"So if I go to edit on create set up,"},{"startTime":249.68,"endTime":253.08,"body":"you'll see here that the first thing"},{"startTime":253.08,"endTime":257.16,"body":"that happens when putting in your creative"},{"startTime":253.08,"endTime":257.16,"body":"is creator set."},{"startTime":257.16,"endTime":260.04,"body":"It will use the sources"},{"startTime":257.16,"endTime":260.04,"body":"to add information to your ad."},{"startTime":260.04,"endTime":263.56,"body":"When we think that it will inspire action"},{"startTime":260.04,"endTime":263.56,"body":"from the person viewing it"},{"startTime":263.92,"endTime":266.64,"body":"as ad as many sources as you like."},{"startTime":266.64,"endTime":268.04,"body":"Well, I don't want any sources."},{"startTime":268.04,"endTime":270.2,"body":"So underneath it"},{"startTime":268.04,"endTime":270.2,"body":"you can see here the sources,"},{"startTime":271.4,"endTime":272.52,"body":"the ads clinic"},{"startTime":272.52,"endTime":277.36,"body":"and then catalog Shopify product"},{"startTime":272.52,"endTime":277.36,"body":"catalog store collection of all products."},{"startTime":277.36,"endTime":280.44,"body":"Now I don't know what that is"},{"startTime":277.36,"endTime":280.44,"body":"because unfortunately, Shopify,"},{"startTime":281.16,"endTime":284.52,"body":"just calls it a shop,"},{"startTime":281.16,"endTime":284.52,"body":"a product, Shopify product catalog."},{"startTime":284.52,"endTime":285.96,"body":"But when you're dealing"},{"startTime":284.52,"endTime":285.96,"body":"with multiple accounts"},{"startTime":285.96,"endTime":289.36,"body":"like I am be really handy"},{"startTime":285.96,"endTime":289.36,"body":"for actually named the account."},{"startTime":289.36,"endTime":292.04,"body":"So anyway, I can go into into edit sources"},{"startTime":292.04,"endTime":295.36,"body":"and I can go to catalog"},{"startTime":292.04,"endTime":295.36,"body":"and I can go scroll to the top."},{"startTime":295.36,"endTime":298.36,"body":"And I cannot connect a catalog."},{"startTime":298.56,"endTime":302.68,"body":"I save this and now that catalog is gone"},{"startTime":298.56,"endTime":302.68,"body":"and you can see"},{"startTime":302.68,"endTime":306.72,"body":"creative set up just above,"},{"startTime":302.68,"endTime":306.72,"body":"where is still in the ad creative center."},{"startTime":306.72,"endTime":309.32,"body":"It will say catalog item zero."},{"startTime":309.32,"endTime":311.04,"body":"So if I was to delete, let's,"},{"startTime":311.04,"endTime":315.04,"body":"let's just go back to the beginning,"},{"startTime":311.04,"endTime":315.04,"body":"remove that particular, bit of creative,"},{"startTime":315.08,"endTime":318.08,"body":"go back to create ad just creative set up,"},{"startTime":318.12,"endTime":321.12,"body":"set up our creative, upload an image ad."},{"startTime":321.16,"endTime":322.2,"body":"You can see the first thing"},{"startTime":322.2,"endTime":325.72,"body":"that I see here in the creative"},{"startTime":322.2,"endTime":325.72,"body":"set up is source URL again"},{"startTime":326.04,"endTime":330.12,"body":"and catalog not connected,"},{"startTime":326.04,"endTime":330.12,"body":"which is what we want, but by default"},{"startTime":330.44,"endTime":334.08,"body":"when creating a new ad"},{"startTime":330.44,"endTime":334.08,"body":"that will pull through a catalog,"},{"startTime":334.24,"endTime":338.6,"body":"whether it's your own catalog you don't"},{"startTime":334.24,"endTime":338.6,"body":"want or another client catalog not great."},{"startTime":338.84,"endTime":341.2,"body":"If you are running an ad,"},{"startTime":338.84,"endTime":341.2,"body":"which some of my clients are."},{"startTime":341.2,"endTime":345.0,"body":"You running ads for other businesses"},{"startTime":341.2,"endTime":345.0,"body":"and you get one"},{"startTime":345.0,"endTime":348.36,"body":"business advertising"},{"startTime":345.0,"endTime":348.36,"body":"someone else's catalog on the same ad?"},{"startTime":348.36,"endTime":350.36,"body":"Really, really not good."},{"startTime":350.36,"endTime":352.48,"body":"So pay attention to that."},{"startTime":352.48,"endTime":355.24,"body":"I hope that helps not just basically load"},{"startTime":352.48,"endTime":355.24,"body":"things at the moment."},{"startTime":355.24,"endTime":359.08,"body":"You just need to do lots of double double"},{"startTime":355.24,"endTime":359.08,"body":"checking to make sure things"},{"startTime":359.8,"endTime":361.0,"body":"aren't happening."},{"startTime":361.0,"endTime":364.24,"body":"And the thing is,"},{"startTime":361.0,"endTime":364.24,"body":"if you put in a new catalog like,"},{"startTime":364.84,"endTime":369.68,"body":"down here for the notifications,"},{"startTime":364.84,"endTime":369.68,"body":"sorry for for optimizations area,"},{"startTime":369.68,"endTime":372.68,"body":"which hasn't happened yet"},{"startTime":369.68,"endTime":372.68,"body":"because I forgot to upload a creative."},{"startTime":372.96,"endTime":375.72,"body":"Every time you re-upload a creative,"},{"startTime":372.96,"endTime":375.72,"body":"if you change your mind,"},{"startTime":375.72,"endTime":380.2,"body":"those optimizations"},{"startTime":375.72,"endTime":380.2,"body":"re default back onto, displaying."},{"startTime":380.2,"endTime":382.8,"body":"So most time you want those turned off."},{"startTime":382.8,"endTime":384.52,"body":"So anyway, hope that helps."},{"startTime":385.8,"endTime":388.56,"body":"See you next time."},{"startTime":388.56,"endTime":390.24,"body":"Thank you for joining us again today."},{"startTime":390.24,"endTime":394.08,"body":"If you want to find out more, please head"},{"startTime":390.24,"endTime":394.08,"body":"over to our socials at Let's Run Social,"},{"startTime":394.32,"endTime":396.28,"body":"where we share daily content."},{"startTime":396.28,"endTime":398.52,"body":"And please feel free to drop us a message."},{"startTime":398.52,"endTime":400.92,"body":"We'd love to hear from you"},{"startTime":398.52,"endTime":400.92,"body":"and any questions"},{"startTime":400.92,"endTime":403.84,"body":"that you would like answered."},{"startTime":400.92,"endTime":403.84,"body":"We can do that here on the podcast."}]}