{"version":"1.0.0","segments":[{"startTime":2.88,"endTime":5.88,"body":"Welcome to Let's"},{"startTime":2.88,"endTime":5.88,"body":"run Facebook ads with me, Nate Boddington."},{"startTime":6.2,"endTime":8.96,"body":"This podcast is your go to for mastering"},{"startTime":6.2,"endTime":8.96,"body":"Facebook ads."},{"startTime":8.96,"endTime":11.96,"body":"But as you know, success"},{"startTime":8.96,"endTime":11.96,"body":"doesn't stop at the ad itself."},{"startTime":12.0,"endTime":14.04,"body":"We all dive into everything from funnels"},{"startTime":14.04,"endTime":17.44,"body":"and e-commerce to email marketing,"},{"startTime":14.04,"endTime":17.44,"body":"lead generation and more."},{"startTime":17.92,"endTime":20.12,"body":"If you're ready to take your skills"},{"startTime":17.92,"endTime":20.12,"body":"to the next level,"},{"startTime":20.12,"endTime":23.04,"body":"check out my new school"},{"startTime":20.12,"endTime":23.04,"body":"platform@school.com."},{"startTime":23.04,"endTime":24.24,"body":"The Ads clinic."},{"startTime":24.24,"endTime":27.0,"body":"Inside you'll find how to videos and live"},{"startTime":27.0,"endTime":30.0,"body":"drop in clinicals"},{"startTime":27.0,"endTime":30.0,"body":"where you can ask your Facebook questions"},{"startTime":30.24,"endTime":33.24,"body":"and get the answers"},{"startTime":30.24,"endTime":33.24,"body":"you need to grow your business."},{"startTime":33.24,"endTime":36.48,"body":"And lastly, if you enjoy the podcast,"},{"startTime":33.24,"endTime":36.48,"body":"it would mean the world to me"},{"startTime":36.48,"endTime":38.2,"body":"if you would subscribe to the channel."},{"startTime":38.2,"endTime":42.16,"body":"It's the best way to help the podcast grow"},{"startTime":38.2,"endTime":42.16,"body":"and keep bringing you valuable content"},{"startTime":42.44,"endTime":45.16,"body":"every week. Let's get on with the podcast."},{"startTime":45.16,"endTime":47.48,"body":"Hello and welcome back to the podcast."},{"startTime":47.48,"endTime":48.88,"body":"With myself, Nick Boddington."},{"startTime":48.88,"endTime":52.72,"body":"Let's talk Facebook"},{"startTime":48.88,"endTime":52.72,"body":"more specifically within Facebook."},{"startTime":53.04,"endTime":54.48,"body":"Let's talk about the question."},{"startTime":54.48,"endTime":58.76,"body":"I get asked more than anything else,"},{"startTime":54.48,"endTime":58.76,"body":"which is what budget"},{"startTime":58.76,"endTime":60.48,"body":"do you think I should have?"},{"startTime":60.48,"endTime":62.68,"body":"So let's get into it."},{"startTime":62.68,"endTime":65.68,"body":"So budget okay, I get this question."},{"startTime":65.8,"endTime":68.04,"body":"I think I had it three times yesterday."},{"startTime":69.0,"endTime":70.64,"body":"I think I have that for my staff."},{"startTime":70.64,"endTime":73.44,"body":"I think I have it from my clients."},{"startTime":73.44,"endTime":76.44,"body":"I think coming from the clients"},{"startTime":73.44,"endTime":76.44,"body":"who were in the agency."},{"startTime":76.64,"endTime":79.56,"body":"I think I have it on my,"},{"startTime":79.56,"endTime":81.92,"body":"do clinic calls the lot."},{"startTime":81.92,"endTime":84.92,"body":"It's just endless"},{"startTime":81.92,"endTime":84.92,"body":"how much this question get asked."},{"startTime":85.72,"endTime":88.68,"body":"And I think the reason this question gets,"},{"startTime":88.68,"endTime":92.04,"body":"so much is because most people,"},{"startTime":93.08,"endTime":96.4,"body":"not most smaller businesses"},{"startTime":93.08,"endTime":96.4,"body":"don't have the budget."},{"startTime":96.6,"endTime":99.88,"body":"So they, they know"},{"startTime":96.6,"endTime":99.88,"body":"they need to advertise on Facebook"},{"startTime":100.88,"endTime":103.08,"body":"and or meta, Instagram, Facebook"},{"startTime":103.08,"endTime":106.08,"body":"together, and"},{"startTime":106.6,"endTime":108.48,"body":"they don't have loads of budget."},{"startTime":108.48,"endTime":110.32,"body":"They haven't put aside a marketing budget,"},{"startTime":108.48,"endTime":110.32,"body":"you know,"},{"startTime":110.32,"endTime":113.76,"body":"you know, unless you're a, a decent medium"},{"startTime":110.32,"endTime":113.76,"body":"size business and above,"},{"startTime":113.76,"endTime":117.28,"body":"you don't really have a meet,"},{"startTime":113.76,"endTime":117.28,"body":"a marketing budget."},{"startTime":117.64,"endTime":121.28,"body":"So you're kind of like pulling from here"},{"startTime":117.64,"endTime":121.28,"body":"and there,"},{"startTime":121.28,"endTime":124.28,"body":"starting from Peter to pay"},{"startTime":121.28,"endTime":124.28,"body":"Paul to get this right."},{"startTime":124.32,"endTime":127.24,"body":"So the thing that's in their heads"},{"startTime":124.32,"endTime":127.24,"body":"most of all is, well,"},{"startTime":127.24,"endTime":128.28,"body":"how much do I have to pay?"},{"startTime":128.28,"endTime":131.4,"body":"Do I can I get away with a fiver a day?"},{"startTime":131.44,"endTime":134.52,"body":"Do I do a lifetime budget"},{"startTime":131.44,"endTime":134.52,"body":"and put in like £30?"},{"startTime":135.0,"endTime":141.4,"body":"Do I need to spend to the thousands"},{"startTime":135.0,"endTime":141.4,"body":"and the answer is not as simple"},{"startTime":141.88,"endTime":145.76,"body":"as just saying"},{"startTime":141.88,"endTime":145.76,"body":"you need to spend 30 pounds a day now."},{"startTime":147.8,"endTime":148.16,"body":"In our"},{"startTime":148.16,"endTime":153.52,"body":"proposals, when we're going out to a club,"},{"startTime":148.16,"endTime":153.52,"body":"a prospect has come to us a business,"},{"startTime":153.92,"endTime":157.32,"body":"and they want to do some work with us"},{"startTime":153.92,"endTime":157.32,"body":"as an agency,"},{"startTime":157.92,"endTime":163.64,"body":"we will always look at a minimum,"},{"startTime":157.92,"endTime":163.64,"body":"so we'll probably put in there"},{"startTime":163.68,"endTime":168.0,"body":"a minimum of 40 pounds a campaign or a ad."},{"startTime":168.36,"endTime":171.32,"body":"Now the wet and two,"},{"startTime":168.36,"endTime":171.32,"body":"you start getting into things."},{"startTime":171.32,"endTime":174.96,"body":"A campaign is obviously a campaign,"},{"startTime":171.32,"endTime":174.96,"body":"and within your campaign you have ad says"},{"startTime":175.2,"endTime":177.32,"body":"and then with your ad says you have ads."},{"startTime":177.32,"endTime":180.88,"body":"So when you say one ad or campaign"},{"startTime":177.32,"endTime":180.88,"body":"for 2 pounds day,"},{"startTime":180.88,"endTime":184.32,"body":"I'm kind of going along the lines"},{"startTime":180.88,"endTime":184.32,"body":"of, in an ideal world,"},{"startTime":184.8,"endTime":188.4,"body":"for every ad creatives"},{"startTime":184.8,"endTime":188.4,"body":"you've got going 40 pounds"},{"startTime":188.44,"endTime":193.64,"body":"day, $40 a day would be perfect"},{"startTime":188.44,"endTime":193.64,"body":"because it kind of means"},{"startTime":193.64,"endTime":197.24,"body":"that no matter what you're selling,"},{"startTime":193.64,"endTime":197.24,"body":"whether it's expensive,"},{"startTime":197.24,"endTime":200.28,"body":"whether it's cheap,"},{"startTime":197.24,"endTime":200.28,"body":"whether it's lead gen or e-commerce,"},{"startTime":200.76,"endTime":204.72,"body":"you're giving yourself enough"},{"startTime":200.76,"endTime":204.72,"body":"to get into the algorithm,"},{"startTime":204.72,"endTime":210.0,"body":"into the into Messi's algorithm,"},{"startTime":204.72,"endTime":210.0,"body":"into its platform and into the auction."},{"startTime":210.0,"endTime":211.36,"body":"And what I mean by the auction is"},{"startTime":213.12,"endTime":215.28,"body":"you've got all the businesses"},{"startTime":215.28,"endTime":218.72,"body":"advertising there, and they're all trying"},{"startTime":215.28,"endTime":218.72,"body":"to get to an individual."},{"startTime":218.72,"endTime":222.24,"body":"Now they're either leaving, it's Facebook"},{"startTime":218.72,"endTime":222.24,"body":"going broad or Advantage Plus,"},{"startTime":222.52,"endTime":224.16,"body":"or you're choosing interests."},{"startTime":224.16,"endTime":228.64,"body":"Now let's choose,"},{"startTime":224.16,"endTime":228.64,"body":"let's say for example, the two okay."},{"startTime":228.64,"endTime":231.0,"body":"Two people,"},{"startTime":231.0,"endTime":235.08,"body":"two people I've spoken to, I want a client"},{"startTime":231.0,"endTime":235.08,"body":"and someone else is going to become"},{"startTime":235.08,"endTime":238.12,"body":"a hopefully going to become"},{"startTime":235.08,"endTime":238.12,"body":"an articulate client for me to consult."},{"startTime":238.92,"endTime":241.6,"body":"Now, one of them,"},{"startTime":241.6,"endTime":246.52,"body":"the ads kind of client, has a business"},{"startTime":241.6,"endTime":246.52,"body":"where they're trying to get leads of women"},{"startTime":246.52,"endTime":251.08,"body":"who have just become pregnant"},{"startTime":246.52,"endTime":251.08,"body":"or are pregnant to work."},{"startTime":251.08,"endTime":254.08,"body":"Now using work out,"},{"startTime":254.68,"endTime":256.88,"body":"safe for a pregnant woman to do."},{"startTime":256.88,"endTime":260.24,"body":"Okay, now, I, I'm no professional"},{"startTime":260.28,"endTime":262.92,"body":"and what pregnant women should do,"},{"startTime":260.28,"endTime":262.92,"body":"but I would say"},{"startTime":262.92,"endTime":264.4,"body":"they're all going to be certain movements."},{"startTime":264.4,"endTime":266.44,"body":"Even if you're into fitness,"},{"startTime":264.4,"endTime":266.44,"body":"they probably shouldn't do."},{"startTime":266.44,"endTime":268.92,"body":"If you're pregnant,"},{"startTime":266.44,"endTime":268.92,"body":"maybe the early stages are fine."},{"startTime":268.92,"endTime":270.96,"body":"Maybe six months into it. Probably."},{"startTime":270.96,"endTime":275.72,"body":"I think it is like, don't stop, don't"},{"startTime":270.96,"endTime":275.72,"body":"stop working out, but be a bit safer."},{"startTime":275.72,"endTime":276.92,"body":"So that's her product."},{"startTime":276.92,"endTime":280.08,"body":"And then of all the other"},{"startTime":276.92,"endTime":280.08,"body":"got another product which is also going"},{"startTime":280.08,"endTime":283.2,"body":"to pregnant women,"},{"startTime":280.08,"endTime":283.2,"body":"which is these, pregnant packs,"},{"startTime":283.2,"endTime":286.72,"body":"which is basically a pack of freebies"},{"startTime":286.72,"endTime":290.8,"body":"introducing Pampers"},{"startTime":286.72,"endTime":290.8,"body":"and other products to a pregnant woman,"},{"startTime":290.8,"endTime":293.64,"body":"because you've probably"},{"startTime":290.8,"endTime":293.64,"body":"never come across these in her life,"},{"startTime":293.64,"endTime":295.6,"body":"hasn't needed to now she's pregnant."},{"startTime":295.6,"endTime":297.32,"body":"Get them in front of the consumer."},{"startTime":297.32,"endTime":301.44,"body":"And it's a it's a great way to get"},{"startTime":297.32,"endTime":301.44,"body":"those products into the consumer's hands."},{"startTime":301.76,"endTime":304.52,"body":"Now, both of these people, these clients"},{"startTime":305.6,"endTime":308.96,"body":"have got"},{"startTime":305.6,"endTime":308.96,"body":"exactly the same customer in mind."},{"startTime":309.68,"endTime":312.56,"body":"One is asking me what budget"},{"startTime":309.68,"endTime":312.56,"body":"I should spend the day."},{"startTime":312.56,"endTime":315.56,"body":"I would probably like to get results"},{"startTime":312.56,"endTime":315.56,"body":"for 5 pounds a day."},{"startTime":315.76,"endTime":320.2,"body":"The other one spends 30 to 80,000"},{"startTime":315.76,"endTime":320.2,"body":"pounds a month"},{"startTime":320.56,"endTime":324.36,"body":"depending on what month is I"},{"startTime":320.56,"endTime":324.36,"body":"if it's, you know,"},{"startTime":324.36,"endTime":328.8,"body":"if it's if it's certain times of the year"},{"startTime":324.36,"endTime":328.8,"body":"when it's cheaper to advertise"},{"startTime":329.6,"endTime":331.88,"body":"last quarter"},{"startTime":329.6,"endTime":331.88,"body":"it is more expensive to advertise."},{"startTime":331.88,"endTime":334.88,"body":"So we've got the same same demographic."},{"startTime":335.24,"endTime":338.56,"body":"Now on one hand it's"},{"startTime":335.24,"endTime":338.56,"body":"not just about the money."},{"startTime":338.96,"endTime":342.68,"body":"It's because you could say, well,"},{"startTime":338.96,"endTime":342.68,"body":"face was just going to favor that company"},{"startTime":342.72,"endTime":344.84,"body":"spending like 50,000 a month."},{"startTime":344.84,"endTime":346.52,"body":"Not necessarily."},{"startTime":346.52,"endTime":347.76,"body":"It comes down to your content."},{"startTime":347.76,"endTime":352.64,"body":"So the most important person to Facebook"},{"startTime":347.76,"endTime":352.64,"body":"is the user on Facebook,"},{"startTime":352.68,"endTime":355.44,"body":"you and me as consumers,"},{"startTime":352.68,"endTime":355.44,"body":"sitting on Facebook and Instagram"},{"startTime":355.44,"endTime":358.56,"body":"and going through our, feed"},{"startTime":355.44,"endTime":358.56,"body":"and looking at reels and things like that."},{"startTime":358.68,"endTime":362.64,"body":"The idea of the platform since it started"},{"startTime":358.68,"endTime":362.64,"body":"and it still goes now of"},{"startTime":362.64,"endTime":366.4,"body":"all these platforms, is they want to keep"},{"startTime":362.64,"endTime":366.4,"body":"the user on there as long as possible."},{"startTime":366.76,"endTime":371.24,"body":"If they go from, Instagram,"},{"startTime":366.76,"endTime":371.24,"body":"they might be going into TikTok."},{"startTime":371.28,"endTime":374.16,"body":"They don't want that to happen."},{"startTime":371.28,"endTime":374.16,"body":"So how do you not make that happen?"},{"startTime":374.16,"endTime":378.0,"body":"You make it as engaging"},{"startTime":374.16,"endTime":378.0,"body":"for the user as possible, which means that"},{"startTime":378.12,"endTime":381.16,"body":"whatever organic content they're seeing,"},{"startTime":378.12,"endTime":381.16,"body":"it's what they want to see,"},{"startTime":381.28,"endTime":382.76,"body":"whatever ads they're going to see,"},{"startTime":382.76,"endTime":385.32,"body":"it's what they, you know, engage with"},{"startTime":382.76,"endTime":385.32,"body":"and potentially purchase. Okay."},{"startTime":385.32,"endTime":390.88,"body":"So it's making that environment"},{"startTime":385.32,"endTime":390.88,"body":"for the user as 100% engage as possible."},{"startTime":391.2,"endTime":395.72,"body":"So if my client, who's only got 5"},{"startTime":391.2,"endTime":395.72,"body":"pounds, wants to spend 5 pounds"},{"startTime":395.72,"endTime":399.12,"body":"a day"},{"startTime":395.72,"endTime":399.12,"body":"has got unbelievably engaged in content,"},{"startTime":399.56,"endTime":403.24,"body":"she is good, probably,"},{"startTime":399.56,"endTime":403.24,"body":"probably going to do probably better."},{"startTime":403.44,"endTime":405.8,"body":"The other clients got 50,000"},{"startTime":403.44,"endTime":405.8,"body":"pounds a month"},{"startTime":405.8,"endTime":408.44,"body":"but doesn't have this as good content."},{"startTime":408.44,"endTime":411.44,"body":"I'm not saying they haven't gone, I'm"},{"startTime":408.44,"endTime":411.44,"body":"just giving you an example."},{"startTime":411.6,"endTime":415.48,"body":"But the other problem here"},{"startTime":411.6,"endTime":415.48,"body":"is that on 5 pounds a day,"},{"startTime":415.48,"endTime":417.2,"body":"her content might be brilliant,"},{"startTime":417.2,"endTime":420.16,"body":"but she's just not going"},{"startTime":417.2,"endTime":420.16,"body":"to get into the auction enough."},{"startTime":420.16,"endTime":424.04,"body":"Okay, she's Facebook"},{"startTime":420.16,"endTime":424.04,"body":"is just not getting enough budget to go."},{"startTime":424.6,"endTime":426.52,"body":"You give me 5 pounds a day on average."},{"startTime":426.52,"endTime":429.24,"body":"I know that a CPMs for"},{"startTime":426.52,"endTime":429.24,"body":"your industry is going to be 20 pounds,"},{"startTime":429.24,"endTime":431.4,"body":"so that's how much it cost"},{"startTime":429.24,"endTime":431.4,"body":"to get to a thousand people."},{"startTime":431.4,"endTime":432.48,"body":"Let's say it's 20 pounds."},{"startTime":432.48,"endTime":436.04,"body":"So it means she's only going"},{"startTime":432.48,"endTime":436.04,"body":"to get to 250 people a day."},{"startTime":436.04,"endTime":438.04,"body":"Reach. Okay."},{"startTime":438.04,"endTime":440.32,"body":"So you just fully back out again."},{"startTime":440.32,"endTime":445.4,"body":"Whereas my other client content, let's say"},{"startTime":440.32,"endTime":445.4,"body":"maybe it's not as good, but it's still"},{"startTime":445.88,"endTime":448.88,"body":"but it's still getting people engaging and"},{"startTime":445.88,"endTime":448.88,"body":"clicking through and buying the product"},{"startTime":449.24,"endTime":450.84,"body":"or getting the freebies or whatever."},{"startTime":450.84,"endTime":455.76,"body":"But with that kind of budget, they're"},{"startTime":450.84,"endTime":455.76,"body":"getting right into the auction, okay."},{"startTime":455.76,"endTime":458.88,"body":"It's really giving it a chance"},{"startTime":455.76,"endTime":458.88,"body":"to learn and learn and learn."},{"startTime":460.08,"endTime":462.04,"body":"So that's that's one way to look at"},{"startTime":462.04,"endTime":465.36,"body":"the other side is the learning phase,"},{"startTime":462.04,"endTime":465.36,"body":"the dreaded learning phase."},{"startTime":465.64,"endTime":471.04,"body":"So Facebook says that and"},{"startTime":465.64,"endTime":471.04,"body":"and I do hold this with a pinch of salt."},{"startTime":471.04,"endTime":474.44,"body":"But lately I've seen this, more"},{"startTime":471.04,"endTime":474.44,"body":"because I've been experimenting."},{"startTime":474.52,"endTime":478.8,"body":"So when you set an ad live"},{"startTime":474.52,"endTime":478.8,"body":"and you whatever budget you have,"},{"startTime":479.56,"endTime":482.72,"body":"to start off with, depending on what"},{"startTime":479.56,"endTime":482.72,"body":"your product or lean cost is."},{"startTime":482.72,"endTime":486.12,"body":"So if your average lead cost"},{"startTime":482.72,"endTime":486.12,"body":"is a pound, for instance,"},{"startTime":487.28,"endTime":490.24,"body":"or your average purchase"},{"startTime":487.28,"endTime":490.24,"body":"cost is a pound, for instance,"},{"startTime":490.24,"endTime":494.28,"body":"to keep it easy,"},{"startTime":490.24,"endTime":494.28,"body":"Facebook says it wants 50 conversions."},{"startTime":494.28,"endTime":497.28,"body":"So that's a lead"},{"startTime":494.28,"endTime":497.28,"body":"comes in or a purchase of a website,"},{"startTime":497.48,"endTime":500.28,"body":"50 conversions in a seven day period."},{"startTime":500.28,"endTime":504.72,"body":"So, buy based on that,"},{"startTime":500.28,"endTime":504.72,"body":"you would need to spend"},{"startTime":504.72,"endTime":508.68,"body":"50 pounds in total if you were getting"},{"startTime":504.72,"endTime":508.68,"body":"a conversion of a pound."},{"startTime":508.92,"endTime":509.52,"body":"Okay."},{"startTime":509.52,"endTime":512.0,"body":"Which means 50 pounds,"},{"startTime":509.52,"endTime":512.0,"body":"you're going to get 50 conversions"},{"startTime":512.0,"endTime":514.76,"body":"and you exit the learning phase,"},{"startTime":512.0,"endTime":514.76,"body":"which means that Facebook"},{"startTime":514.76,"endTime":517.72,"body":"has put your ad out there"},{"startTime":514.76,"endTime":517.72,"body":"enough to see what's going"},{"startTime":517.72,"endTime":520.72,"body":"on, people clicking through, engaging"},{"startTime":517.72,"endTime":520.72,"body":"with it, etcetera, etcetera."},{"startTime":521.0,"endTime":524.0,"body":"It's had it's 50 conversions"},{"startTime":521.0,"endTime":524.0,"body":"and it's gone perfect."},{"startTime":524.0,"endTime":527.0,"body":"We now know what we not"},{"startTime":524.0,"endTime":527.0,"body":"we now know exactly who's"},{"startTime":527.12,"endTime":529.56,"body":"who's buying a product"},{"startTime":527.12,"endTime":529.56,"body":"or generating leads for you."},{"startTime":529.56,"endTime":533.2,"body":"We can crack on"},{"startTime":529.56,"endTime":533.2,"body":"and you create a nice, stable environment."},{"startTime":533.2,"endTime":534.36,"body":"Doesn't mean it's going to last forever"},{"startTime":534.36,"endTime":536.2,"body":"because your content"},{"startTime":534.36,"endTime":536.2,"body":"will start running out."},{"startTime":536.2,"endTime":537.64,"body":"All these other things start happening."},{"startTime":537.64,"endTime":539.92,"body":"But that's not that's another thing."},{"startTime":539.92,"endTime":541.64,"body":"But the fact is,"},{"startTime":539.92,"endTime":541.64,"body":"you've left a learning phase."},{"startTime":541.64,"endTime":543.32,"body":"And that learning phase."},{"startTime":543.32,"endTime":546.44,"body":"I do have clients"},{"startTime":543.32,"endTime":546.44,"body":"who have expensive products"},{"startTime":546.72,"endTime":549.88,"body":"and never leave that learning phase,"},{"startTime":546.72,"endTime":549.88,"body":"and they still get results."},{"startTime":551.56,"endTime":554.4,"body":"Could they get"},{"startTime":551.56,"endTime":554.4,"body":"better results if they spent more money?"},{"startTime":554.4,"endTime":555.0,"body":"Probably."},{"startTime":555.0,"endTime":558.12,"body":"But it's not that"},{"startTime":555.0,"endTime":558.12,"body":"they don't spend that little money."},{"startTime":558.6,"endTime":560.56,"body":"One of them is a, a fitness company."},{"startTime":560.56,"endTime":563.88,"body":"Now, they only give me,"},{"startTime":560.56,"endTime":563.88,"body":"I have 290 pounds a day to spend."},{"startTime":564.16,"endTime":567.8,"body":"And now my discussions with them"},{"startTime":564.16,"endTime":567.8,"body":"are we have they want 12 ads running,"},{"startTime":567.8,"endTime":572.76,"body":"but then we're talking,"},{"startTime":567.8,"endTime":572.76,"body":"let's say 12.50 pounds a day for an ad."},{"startTime":572.76,"endTime":574.48,"body":"Some more expensive than others."},{"startTime":574.48,"endTime":575.64,"body":"But their equipment,"},{"startTime":575.64,"endTime":578.92,"body":"gym equipment, as you probably know,"},{"startTime":575.64,"endTime":578.92,"body":"it's pretty expensive stuff."},{"startTime":579.28,"endTime":582.36,"body":"So for Facebook to actually learn,"},{"startTime":579.28,"endTime":582.36,"body":"leave the learning phase,"},{"startTime":582.36,"endTime":586.2,"body":"if we're talking for an average order"},{"startTime":582.36,"endTime":586.2,"body":"value of theirs might be 200 pounds."},{"startTime":586.88,"endTime":589.44,"body":"That's 200 times 50,"},{"startTime":589.44,"endTime":592.92,"body":"because we remember looking at the"},{"startTime":589.44,"endTime":592.92,"body":"the seven days."},{"startTime":592.92,"endTime":595.92,"body":"I want 50 conversions,"},{"startTime":592.92,"endTime":595.92,"body":"seven days over 200 pounds"},{"startTime":596.36,"endTime":600.44,"body":"times 50 conversions is 10,000"},{"startTime":596.36,"endTime":600.44,"body":"divided by seven"},{"startTime":600.44,"endTime":604.16,"body":"days, is 1,428 pounds a day."},{"startTime":604.6,"endTime":608.48,"body":"That is what Facebook"},{"startTime":604.6,"endTime":608.48,"body":"and other ad professional media buys."},{"startTime":608.52,"endTime":612.92,"body":"I myself say you should have,"},{"startTime":608.52,"endTime":612.92,"body":"but I run an agency."},{"startTime":612.96,"endTime":618.04,"body":"We've got a fair few clients"},{"startTime":612.96,"endTime":618.04,"body":"and there aren't many."},{"startTime":618.2,"endTime":621.8,"body":"The are spending the kind of money"},{"startTime":618.2,"endTime":621.8,"body":"that Facebook and other professionals say"},{"startTime":622.04,"endTime":625.04,"body":"there are some that what I just said"},{"startTime":622.04,"endTime":625.04,"body":"example the"},{"startTime":625.44,"endTime":628.08,"body":"the the baby packs 50,000."},{"startTime":628.08,"endTime":630.24,"body":"You know, an average a month they spend."},{"startTime":630.24,"endTime":631.48,"body":"They're going for Legion."},{"startTime":631.48,"endTime":633.64,"body":"Okay. People"},{"startTime":631.48,"endTime":633.64,"body":"to sign in to get a free pack."},{"startTime":633.64,"endTime":638.04,"body":"So we need on average,"},{"startTime":633.64,"endTime":638.04,"body":"we're getting it for 1.80 pound elite."},{"startTime":638.36,"endTime":642.16,"body":"Now that makes a big difference"},{"startTime":638.36,"endTime":642.16,"body":"because I 181.80"},{"startTime":642.16,"endTime":646.64,"body":"pound times 50 in a week it's 90 pounds."},{"startTime":646.64,"endTime":649.44,"body":"Well all of all of the ads"},{"startTime":646.64,"endTime":649.44,"body":"and they're running about 190 ads."},{"startTime":649.44,"endTime":651.52,"body":"They're all spending that kind of money"},{"startTime":649.44,"endTime":651.52,"body":"okay."},{"startTime":651.52,"endTime":653.12,"body":"So it's easy"},{"startTime":651.52,"endTime":653.12,"body":"for them to leave the learning phase."},{"startTime":653.12,"endTime":656.52,"body":"So don't it's a good gauge for you."},{"startTime":656.52,"endTime":659.52,"body":"And even if you're starting out"},{"startTime":656.52,"endTime":659.52,"body":"trying to get an average of"},{"startTime":659.52,"endTime":663.72,"body":"what does it, what do we think"},{"startTime":659.52,"endTime":663.72,"body":"that my product will cost to convert?"},{"startTime":663.88,"endTime":666.88,"body":"Well, what do we think"},{"startTime":663.88,"endTime":666.88,"body":"a leader will come in to convert"},{"startTime":666.92,"endTime":669.52,"body":"and then times it by 50"},{"startTime":666.92,"endTime":669.52,"body":"and divide by seven?"},{"startTime":669.52,"endTime":671.36,"body":"We'll give you a kind of idea."},{"startTime":671.36,"endTime":673.04,"body":"But you know"},{"startTime":671.36,"endTime":673.04,"body":"what? It's going to be way out."},{"startTime":673.04,"endTime":676.28,"body":"So if we go to the realistic things"},{"startTime":673.04,"endTime":676.28,"body":"of how much"},{"startTime":676.28,"endTime":679.28,"body":"it's going to cost,"},{"startTime":676.28,"endTime":679.28,"body":"you want to start looking at,"},{"startTime":679.4,"endTime":683.72,"body":"I would say a minimum of 20 pounds"},{"startTime":679.4,"endTime":683.72,"body":"or $20 a day per campaign."},{"startTime":684.04,"endTime":688.44,"body":"Now, depending on your audience size,"},{"startTime":684.04,"endTime":688.44,"body":"it might be too much."},{"startTime":688.44,"endTime":690.76,"body":"For instance, I've got a flower company,"},{"startTime":688.44,"endTime":690.76,"body":"a flower company."},{"startTime":690.76,"endTime":691.64,"body":"I do wedding flowers."},{"startTime":691.64,"endTime":694.0,"body":"Now I can go into their account,"},{"startTime":691.64,"endTime":694.0,"body":"should I where wear?"},{"startTime":694.0,"endTime":695.92,"body":"I'm going to tell you"},{"startTime":694.0,"endTime":695.92,"body":"the little things they're doing,"},{"startTime":695.92,"endTime":699.36,"body":"but just to give you idea,"},{"startTime":695.92,"endTime":699.36,"body":"I had a call with them yesterday and they,"},{"startTime":701.04,"endTime":702.28,"body":"What do they spend today?"},{"startTime":702.28,"endTime":703.2,"body":"So they got three things."},{"startTime":703.2,"endTime":706.24,"body":"So we've we've kind of set up"},{"startTime":703.2,"endTime":706.24,"body":"a bit of an ad structure for them. So"},{"startTime":707.4,"endTime":711.56,"body":"their first ad, that go campaign"},{"startTime":707.4,"endTime":711.56,"body":"that goes out is an awareness campaign."},{"startTime":711.56,"endTime":715.04,"body":"This awareness campaign has six different"},{"startTime":711.56,"endTime":715.04,"body":"video sets in it."},{"startTime":715.52,"endTime":719.16,"body":"And because it's awareness"},{"startTime":715.52,"endTime":719.16,"body":"and we're not go for Legion or purchase"},{"startTime":719.2,"endTime":721.08,"body":"this point, it's a cheaper way"},{"startTime":721.08,"endTime":724.96,"body":"to optimize your ads,"},{"startTime":721.08,"endTime":724.96,"body":"but you're not going to get conversions"},{"startTime":724.96,"endTime":728.28,"body":"of an awareness campaign"},{"startTime":724.96,"endTime":728.28,"body":"because it's just not set up to do that."},{"startTime":728.96,"endTime":732.0,"body":"Where, you know, to get conversions,"},{"startTime":728.96,"endTime":732.0,"body":"the algorithm knows"},{"startTime":732.0,"endTime":735.08,"body":"to put an advert in front of someone"},{"startTime":732.0,"endTime":735.08,"body":"when they look like they're about to buy."},{"startTime":735.08,"endTime":737.16,"body":"So if they're searching"},{"startTime":735.08,"endTime":737.16,"body":"for the washing machine"},{"startTime":737.16,"endTime":740.16,"body":"and they're on the internet"},{"startTime":737.16,"endTime":740.16,"body":"looking all these different places,"},{"startTime":740.32,"endTime":743.76,"body":"and getting quotes and adding to cart and"},{"startTime":740.32,"endTime":743.76,"body":"things like that, Facebook knows, right?"},{"startTime":743.76,"endTime":745.52,"body":"This is the time to set and send your ad"},{"startTime":745.52,"endTime":747.64,"body":"if you're selling washing machines"},{"startTime":745.52,"endTime":747.64,"body":"in front of Joe Bloggs"},{"startTime":747.64,"endTime":750.64,"body":"because he's about he"},{"startTime":747.64,"endTime":750.64,"body":"or she is about to make a purchase"},{"startTime":750.68,"endTime":752.64,"body":"that's,"},{"startTime":750.68,"endTime":752.64,"body":"you know, as far as the algorithm goes,"},{"startTime":752.64,"endTime":755.88,"body":"they might not make that purchase, but"},{"startTime":752.64,"endTime":755.88,"body":"that's why you're paying more for that."},{"startTime":755.88,"endTime":759.48,"body":"When you're doing an awareness campaign,"},{"startTime":755.88,"endTime":759.48,"body":"it's showing that at all times of the day."},{"startTime":760.2,"endTime":762.72,"body":"It's just it's not it's not using"},{"startTime":762.72,"endTime":766.56,"body":"its algorithm in depth enough to know"},{"startTime":762.72,"endTime":766.56,"body":"when someone might purchase."},{"startTime":766.56,"endTime":768.12,"body":"So it becomes a lot cheaper."},{"startTime":768.12,"endTime":771.12,"body":"So this particular client"},{"startTime":768.12,"endTime":771.12,"body":"is spending on a day."},{"startTime":771.12,"endTime":774.12,"body":"Where is it ads. Video ads. Okay."},{"startTime":774.44,"endTime":777.16,"body":"And the way we've set this up is"},{"startTime":774.44,"endTime":777.16,"body":"and they then they build"},{"startTime":777.16,"endTime":780.44,"body":"an audience of anyone who watches"},{"startTime":777.16,"endTime":780.44,"body":"three seconds of any of those video ads."},{"startTime":780.44,"endTime":781.52,"body":"So that's 5.5 hours."},{"startTime":781.52,"endTime":784.08,"body":"And it's quite"},{"startTime":781.52,"endTime":784.08,"body":"a lot of people watching three seconds."},{"startTime":784.08,"endTime":787.28,"body":"Okay, now we go into the next one,"},{"startTime":784.08,"endTime":787.28,"body":"which is a traffic campaign."},{"startTime":787.48,"endTime":788.88,"body":"A traffic campaign, again"},{"startTime":788.88,"endTime":791.88,"body":"is a lot cheaper than the conversions"},{"startTime":788.88,"endTime":791.88,"body":"conversions campaign."},{"startTime":791.88,"endTime":795.32,"body":"We're seeing people go to the website now,"},{"startTime":791.88,"endTime":795.32,"body":"I don't like traffic campaigns"},{"startTime":795.32,"endTime":798.48,"body":"going out cold to find a new audience"},{"startTime":795.32,"endTime":798.48,"body":"to pull them into the website."},{"startTime":798.48,"endTime":799.64,"body":"But this one's different."},{"startTime":799.64,"endTime":803.92,"body":"This is people who've engaged"},{"startTime":799.64,"endTime":803.92,"body":"or watched the video or gone to,"},{"startTime":804.48,"endTime":807.24,"body":"their Instagram"},{"startTime":804.48,"endTime":807.24,"body":"or engage their Facebook or whatever."},{"startTime":807.24,"endTime":808.6,"body":"So it's kind of retargeting."},{"startTime":808.6,"endTime":810.4,"body":"So we're building an audience,"},{"startTime":808.6,"endTime":810.4,"body":"all those people,"},{"startTime":810.4,"endTime":814.2,"body":"and then we're putting an ad,"},{"startTime":810.4,"endTime":814.2,"body":"and how many hours they have, they have,"},{"startTime":815.52,"endTime":816.92,"body":"one ad set, which"},{"startTime":816.92,"endTime":819.4,"body":"all of us are going to those people,"},{"startTime":816.92,"endTime":819.4,"body":"and they've got four ads in that,"},{"startTime":819.4,"endTime":822.76,"body":"and they're spending 10 pounds a day"},{"startTime":819.4,"endTime":822.76,"body":"now, $10 day."},{"startTime":822.76,"endTime":823.32,"body":"Sorry."},{"startTime":823.32,"endTime":826.12,"body":"Yesterday"},{"startTime":823.32,"endTime":826.12,"body":"they had 11 people from that audience."},{"startTime":826.12,"endTime":830.28,"body":"Click back to the website, which is 89,"},{"startTime":831.8,"endTime":832.4,"body":"cents."},{"startTime":832.4,"endTime":833.04,"body":"Okay."},{"startTime":833.04,"endTime":837.24,"body":"So, so far they're spending $20 on two"},{"startTime":833.04,"endTime":837.24,"body":"campaigns, but they're cheaper campaigns."},{"startTime":837.6,"endTime":841.0,"body":"Now on the last one,"},{"startTime":837.6,"endTime":841.0,"body":"they've got a lead campaign,"},{"startTime":841.24,"endTime":844.6,"body":"which I think they're spending 10 pounds"},{"startTime":841.24,"endTime":844.6,"body":"a day on."},{"startTime":845.04,"endTime":848.88,"body":"And on average, they're getting one lead."},{"startTime":849.48,"endTime":852.48,"body":"Sorry, one lead every, every two days."},{"startTime":852.8,"endTime":855.6,"body":"So what you could do say to them"},{"startTime":852.8,"endTime":855.6,"body":"is, okay, well, they're understanding"},{"startTime":855.6,"endTime":858.6,"body":"now the their average lead cost"},{"startTime":855.6,"endTime":858.6,"body":"is costing them about £30."},{"startTime":859.0,"endTime":861.84,"body":"So they need to"},{"startTime":859.0,"endTime":861.84,"body":"if they wanted one every single day,"},{"startTime":861.84,"endTime":865.8,"body":"they need to spend $30 a day to get one"},{"startTime":861.84,"endTime":865.8,"body":"lead a day."},{"startTime":865.8,"endTime":868.84,"body":"Is that starting to make sense"},{"startTime":865.8,"endTime":868.84,"body":"on how we do it?"},{"startTime":868.84,"endTime":871.52,"body":"So if your lead cost"},{"startTime":868.84,"endTime":871.52,"body":"and you're running around,"},{"startTime":871.52,"endTime":874.72,"body":"you've just started, you know, spending"},{"startTime":871.52,"endTime":874.72,"body":"$10 a day, 10 pounds a day"},{"startTime":874.92,"endTime":877.92,"body":"and your lead cost"},{"startTime":874.92,"endTime":877.92,"body":"is coming in at 30 pounds"},{"startTime":878.08,"endTime":880.12,"body":"for you to really get into the auction,"},{"startTime":880.12,"endTime":882.8,"body":"you need to set spending"},{"startTime":880.12,"endTime":882.8,"body":"at least 30 pounds a day"},{"startTime":882.8,"endTime":886.16,"body":"to know that you're going to get one"},{"startTime":882.8,"endTime":886.16,"body":"lead a day, or one purchase a day."},{"startTime":886.72,"endTime":887.52,"body":"Does that make sense?"},{"startTime":887.52,"endTime":890.76,"body":"So it's kind of like,"},{"startTime":887.52,"endTime":890.76,"body":"how much should I spend"},{"startTime":891.6,"endTime":895.0,"body":"realistically get $1010"},{"startTime":891.6,"endTime":895.0,"body":"or 10 pounds or 20?"},{"startTime":895.0,"endTime":896.2,"body":"Even a bit better."},{"startTime":896.2,"endTime":898.56,"body":"Get your campaign"},{"startTime":896.2,"endTime":898.56,"body":"going with whatever you're doing."},{"startTime":898.56,"endTime":904.32,"body":"Lead general customer cost, sorry,"},{"startTime":898.56,"endTime":904.32,"body":"or purchases on a website and run it"},{"startTime":904.96,"endTime":908.64,"body":"for a few days"},{"startTime":904.96,"endTime":908.64,"body":"a week, maybe two and start seeing"},{"startTime":909.04,"endTime":912.6,"body":"the metrics of what your cost"},{"startTime":909.04,"endTime":912.6,"body":"per purchases are and things like that."},{"startTime":913.72,"endTime":915.52,"body":"And then you can start weighing away."},{"startTime":915.52,"endTime":916.16,"body":"You need to be."},{"startTime":916.16,"endTime":918.32,"body":"So if I look at the ads content client"},{"startTime":916.16,"endTime":918.32,"body":"who said, oh,"},{"startTime":918.32,"endTime":921.44,"body":"you know, she'd rather spend five,"},{"startTime":918.32,"endTime":921.44,"body":"10 pounds a day if it's costing,"},{"startTime":921.44,"endTime":924.0,"body":"if we know we want it to work"},{"startTime":921.44,"endTime":924.0,"body":"and where we send people,"},{"startTime":924.0,"endTime":925.96,"body":"because at the moment"},{"startTime":924.0,"endTime":925.96,"body":"it's not really doing what you want."},{"startTime":925.96,"endTime":929.04,"body":"So I've, I've sort of said,"},{"startTime":925.96,"endTime":929.04,"body":"let's send people to a landing page"},{"startTime":929.04,"endTime":932.28,"body":"where they can get five workouts for free,"},{"startTime":929.04,"endTime":932.28,"body":"really gives them"},{"startTime":932.28,"endTime":935.28,"body":"a taste of what they're going"},{"startTime":932.28,"endTime":935.28,"body":"to get in this, in this package."},{"startTime":935.6,"endTime":939.2,"body":"And if it's costing us 5 pounds"},{"startTime":935.6,"endTime":939.2,"body":"to get someone there, then."},{"startTime":939.2,"endTime":941.64,"body":"Okay, well, we need to"},{"startTime":939.2,"endTime":941.64,"body":"if we want four people there."},{"startTime":941.64,"endTime":944.68,"body":"Sorry, not getting there,"},{"startTime":941.64,"endTime":944.68,"body":"but getting someone to register for"},{"startTime":944.68,"endTime":947.44,"body":"if we want for a day,"},{"startTime":944.68,"endTime":947.44,"body":"we need to spend £20 a day."},{"startTime":947.44,"endTime":948.08,"body":"Okay."},{"startTime":948.08,"endTime":951.44,"body":"And then of those four a day that coming"},{"startTime":948.08,"endTime":951.44,"body":"in, we need to see if they've sort of"},{"startTime":951.44,"endTime":953.76,"body":"had a a play around with that"},{"startTime":951.44,"endTime":953.76,"body":"in a bit of free trial."},{"startTime":953.76,"endTime":957.64,"body":"How many of those are going to sign up"},{"startTime":953.76,"endTime":957.64,"body":"and pay 100 pounds for the package,"},{"startTime":957.96,"endTime":960.68,"body":"in which case we start,"},{"startTime":957.96,"endTime":960.68,"body":"we start, going backwards."},{"startTime":960.68,"endTime":964.52,"body":"So when we've got our first person"},{"startTime":960.68,"endTime":964.52,"body":"that's bought it, we might say, okay,"},{"startTime":964.52,"endTime":968.52,"body":"well that meant that to get one person"},{"startTime":964.52,"endTime":968.52,"body":"to buy, we needed 20 people to register."},{"startTime":969.04,"endTime":970.36,"body":"Okay. So it's 1 in 20."},{"startTime":970.36,"endTime":972.0,"body":"So you can just start"},{"startTime":972.0,"endTime":975.16,"body":"weighing up and reverse engineering"},{"startTime":972.0,"endTime":975.16,"body":"where you need to be with the budget"},{"startTime":975.68,"endTime":978.48,"body":"to take your business"},{"startTime":975.68,"endTime":978.48,"body":"to where you need to go."},{"startTime":978.48,"endTime":979.68,"body":"I hope that helps."},{"startTime":979.68,"endTime":981.56,"body":"Either way, it's not £5 anymore."},{"startTime":981.56,"endTime":984.56,"body":"It's more like $20 to be."},{"startTime":984.72,"endTime":987.6,"body":"If I was to say how much right now,"},{"startTime":987.6,"endTime":990.72,"body":"$20 is a good place"},{"startTime":987.6,"endTime":990.72,"body":"to start to start learning things."},{"startTime":990.96,"endTime":993.32,"body":"So that's where you need to be."},{"startTime":993.32,"endTime":994.04,"body":"If it and that."},{"startTime":994.04,"endTime":997.28,"body":"And that's what, 600 pounds, $600 a month"},{"startTime":998.24,"endTime":999.2,"body":"to get yourself going."},{"startTime":999.2,"endTime":1000.96,"body":"So that's what you need to set aside."},{"startTime":999.2,"endTime":1000.96,"body":"Ready."},{"startTime":1000.96,"endTime":1002.12,"body":"Okay I hope that helps."},{"startTime":1002.12,"endTime":1005.12,"body":"And I'll see you the next one. Bye bye."},{"startTime":1005.84,"endTime":1007.48,"body":"Thank you for joining us again today."},{"startTime":1007.48,"endTime":1011.36,"body":"If you want to find out more, please head"},{"startTime":1007.48,"endTime":1011.36,"body":"over to our socials at Let's Run Social,"},{"startTime":1011.6,"endTime":1013.52,"body":"where we share daily content."},{"startTime":1013.52,"endTime":1015.8,"body":"And please feel free to drop us a message."},{"startTime":1015.8,"endTime":1018.2,"body":"We'd love to hear from you"},{"startTime":1015.8,"endTime":1018.2,"body":"and any questions"},{"startTime":1018.2,"endTime":1021.12,"body":"that you would like answered."},{"startTime":1018.2,"endTime":1021.12,"body":"We can do that here on the podcast."}]}