{"version":"1.0.0","segments":[{"startTime":2.533,"endTime":5.533,"body":"Welcome to Let's"},{"startTime":2.533,"endTime":5.533,"body":"run Facebook ads with me, Nate Boddington."},{"startTime":5.866,"endTime":8.8,"body":"This podcast is your go to for mastering"},{"startTime":5.866,"endTime":8.8,"body":"Facebook ads."},{"startTime":8.8,"endTime":11.666,"body":"As you know, success"},{"startTime":8.8,"endTime":11.666,"body":"doesn't stop at the ad itself."},{"startTime":11.666,"endTime":14.666,"body":"We all dive into everything"},{"startTime":11.666,"endTime":14.666,"body":"from funnels and e-commerce"},{"startTime":14.8,"endTime":17.633,"body":"to email marketing,"},{"startTime":14.8,"endTime":17.633,"body":"lead generation and more."},{"startTime":17.633,"endTime":19.8,"body":"If you're ready to take your skills"},{"startTime":17.633,"endTime":19.8,"body":"to the next level,"},{"startTime":19.8,"endTime":22.7,"body":"check out my new school"},{"startTime":19.8,"endTime":22.7,"body":"platform@school.com."},{"startTime":22.7,"endTime":23.9,"body":"The ads clinic."},{"startTime":23.9,"endTime":26.7,"body":"Inside you'll find how to videos and live"},{"startTime":26.7,"endTime":29.7,"body":"drop in clinic calls"},{"startTime":26.7,"endTime":29.7,"body":"where you can ask your Facebook questions"},{"startTime":29.933,"endTime":32.933,"body":"and get the answers"},{"startTime":29.933,"endTime":32.933,"body":"you need to grow your business."},{"startTime":32.933,"endTime":36.166,"body":"And lastly, if you enjoy the podcast,"},{"startTime":32.933,"endTime":36.166,"body":"it would mean the world to me"},{"startTime":36.166,"endTime":37.833,"body":"if you would subscribe to the channel."},{"startTime":37.833,"endTime":41.833,"body":"It's the best way to help the podcast grow"},{"startTime":37.833,"endTime":41.833,"body":"and keep bringing you valuable content"},{"startTime":42.1,"endTime":44.133,"body":"every week. Let's get on with the podcast."},{"startTime":45.133,"endTime":46.8,"body":"So how do we do a test, right?"},{"startTime":46.8,"endTime":50.266,"body":"Well, if you've watched any of my content"},{"startTime":46.8,"endTime":50.266,"body":"and you know me at all,"},{"startTime":50.466,"endTime":53.966,"body":"I will always say to you,"},{"startTime":50.466,"endTime":53.966,"body":"if you go and create a new campaign"},{"startTime":53.966,"endTime":59.033,"body":"and you're using anything but"},{"startTime":53.966,"endTime":59.033,"body":"sales or leads, then you're entirely mad"},{"startTime":59.366,"endTime":62.9,"body":"and you are not going to get any success"},{"startTime":59.366,"endTime":62.9,"body":"from Facebook advertising."},{"startTime":64.133,"endTime":64.866,"body":"Fact."},{"startTime":64.866,"endTime":68.6,"body":"But on this occasion"},{"startTime":64.866,"endTime":68.6,"body":"we are going to use traffic."},{"startTime":68.6,"endTime":70.133,"body":"And that's because we are not using this"},{"startTime":70.133,"endTime":74.066,"body":"traffic campaign"},{"startTime":70.133,"endTime":74.066,"body":"to get purchases or sales or leads."},{"startTime":74.233,"endTime":76.3,"body":"We are using this to test."},{"startTime":76.3,"endTime":80.5,"body":"And the reason we're doing that is because"},{"startTime":76.3,"endTime":80.5,"body":"traffic is based upon link clicks"},{"startTime":80.866,"endTime":81.633,"body":"just down here."},{"startTime":81.633,"endTime":84.833,"body":"And if you get a link link"},{"startTime":81.633,"endTime":84.833,"body":"it means you get a click through rate."},{"startTime":85.1,"endTime":87.866,"body":"So if we're going to get a high click"},{"startTime":85.1,"endTime":87.866,"body":"through rate"},{"startTime":87.866,"endTime":91.633,"body":"on a particular headline,"},{"startTime":87.866,"endTime":91.633,"body":"we're going to take that logic."},{"startTime":91.866,"endTime":94.866,"body":"And then when we build it into a lead"},{"startTime":91.866,"endTime":94.866,"body":"or sales campaign,"},{"startTime":94.9,"endTime":97.966,"body":"we have already tested with human beings"},{"startTime":94.9,"endTime":97.966,"body":"on the platform"},{"startTime":98.166,"endTime":101.166,"body":"who are seeing your"},{"startTime":98.166,"endTime":101.166,"body":"ad as normal in their feed."},{"startTime":101.533,"endTime":104.033,"body":"They're reading the headline"},{"startTime":101.533,"endTime":104.033,"body":"and it's making them click."},{"startTime":104.033,"endTime":107.5,"body":"The best headline is going to get used"},{"startTime":104.033,"endTime":107.5,"body":"in our actual campaign,"},{"startTime":107.5,"endTime":110.133,"body":"where we're optimizing to get leads"},{"startTime":107.5,"endTime":110.133,"body":"or purchases."},{"startTime":110.133,"endTime":111.266,"body":"It's that simple."},{"startTime":111.266,"endTime":114.333,"body":"So let's start off with what"},{"startTime":114.333,"endTime":117.466,"body":"we're doing, and I'll show you"},{"startTime":114.333,"endTime":117.466,"body":"one that we did last week."},{"startTime":118.566,"endTime":119.633,"body":"And you can see here if"},{"startTime":119.633,"endTime":123.133,"body":"I go into the maximum spend,"},{"startTime":119.633,"endTime":123.133,"body":"not a lot of money was spent on this."},{"startTime":123.366,"endTime":126.366,"body":"So what did we spend. £59."},{"startTime":126.7,"endTime":129.7,"body":"And you can see here"},{"startTime":126.7,"endTime":129.7,"body":"we've got our same video."},{"startTime":130.166,"endTime":132.8,"body":"And you might have seen this"},{"startTime":130.166,"endTime":132.8,"body":"on the internet."},{"startTime":132.8,"endTime":135.8,"body":"On the, on the Insta. How do I sound."},{"startTime":135.866,"endTime":138.866,"body":"We might see this on the social feeds."},{"startTime":138.9,"endTime":140.133,"body":"This one's just gone live."},{"startTime":140.133,"endTime":142.5,"body":"So the ads free ad review."},{"startTime":142.5,"endTime":143.6,"body":"Fix this, fix this."},{"startTime":143.6,"endTime":146.6,"body":"Now, stop losing sales."},{"startTime":147.4,"endTime":148.333,"body":"If you're using traffic"},{"startTime":148.333,"endTime":151.333,"body":"as you're wasting money."},{"startTime":151.9,"endTime":152.8,"body":"Stop."},{"startTime":152.8,"endTime":154.7,"body":"You're using the wrong Facebook"},{"startTime":152.8,"endTime":154.7,"body":"ads objective."},{"startTime":154.7,"endTime":156.666,"body":"So you can see this is the test."},{"startTime":156.666,"endTime":159.666,"body":"Now, I've let all these get to about 3000"},{"startTime":156.666,"endTime":159.666,"body":"impressions."},{"startTime":159.666,"endTime":162.0,"body":"Reach. Sorry. Reach 3000 people."},{"startTime":162.0,"endTime":163.933,"body":"Around about 3000 impressions."},{"startTime":163.933,"endTime":165.866,"body":"So everyone's only seen this once."},{"startTime":165.866,"endTime":169.7,"body":"And if I go along here,"},{"startTime":165.866,"endTime":169.7,"body":"you can see how I've written these out."},{"startTime":169.7,"endTime":173.1,"body":"So I've got each one is exactly the same."},{"startTime":173.1,"endTime":174.3,"body":"Nothing changes."},{"startTime":174.3,"endTime":176.4,"body":"The only thing that's different"},{"startTime":174.3,"endTime":176.4,"body":"is on the video."},{"startTime":176.4,"endTime":182.766,"body":"And I think if I can make my brain"},{"startTime":176.4,"endTime":182.766,"body":"go back to actually, like three days ago,"},{"startTime":184.033,"endTime":187.2,"body":"I think there is not even any text."},{"startTime":187.8,"endTime":189.266,"body":"No, there's no text."},{"startTime":189.266,"endTime":192.7,"body":"And my only headline is,"},{"startTime":189.266,"endTime":192.7,"body":"oh, there's not even a headline."},{"startTime":192.733,"endTime":194.966,"body":"This is literally just to bring you in."},{"startTime":194.966,"endTime":197.7,"body":"All I want to do is test out this"},{"startTime":194.966,"endTime":197.7,"body":"so everything's the same"},{"startTime":197.7,"endTime":200.7,"body":"and we are just testing that hook."},{"startTime":201.666,"endTime":202.333,"body":"Okay."},{"startTime":202.333,"endTime":205.0,"body":"So these are all pretty good hooks"},{"startTime":202.333,"endTime":205.0,"body":"actually"},{"startTime":205.0,"endTime":208.033,"body":"because you can say it's all working"},{"startTime":205.0,"endTime":208.033,"body":"really, really well."},{"startTime":208.033,"endTime":210.033,"body":"My CPM is nice and low."},{"startTime":210.033,"endTime":212.066,"body":"And you can see here"},{"startTime":210.033,"endTime":212.066,"body":"the click through rate."},{"startTime":212.066,"endTime":215.7,"body":"So if I go through to CTR click through."},{"startTime":215.7,"endTime":217.6,"body":"You can see here stop."},{"startTime":217.6,"endTime":220.1,"body":"You're using the wrong ad objective"},{"startTime":220.1,"endTime":223.366,"body":"to an up 2.04 compared to fix this."},{"startTime":223.366,"endTime":228.4,"body":"Now stop losing sales which you could"},{"startTime":223.366,"endTime":228.4,"body":"look at and go that's still good 1.46."},{"startTime":228.6,"endTime":232.633,"body":"So I want to focus on these two"},{"startTime":228.6,"endTime":232.633,"body":"as my winners."},{"startTime":233.433,"endTime":234.633,"body":"Make sense?"},{"startTime":234.633,"endTime":236.466,"body":"Nice. Let's go build it. So"},{"startTime":237.433,"endTime":239.666,"body":"we're going to go into create."},{"startTime":239.666,"endTime":241.2,"body":"And we're going to choose"},{"startTime":239.666,"endTime":241.2,"body":"traffic campaign."},{"startTime":241.2,"endTime":243.266,"body":"And we're going to continue"},{"startTime":243.266,"endTime":245.233,"body":"where we're always going to go to manual"},{"startTime":245.233,"endTime":248.233,"body":"because we want to make sure"},{"startTime":245.233,"endTime":248.233,"body":"that we're getting all the things correct."},{"startTime":248.566,"endTime":251.566,"body":"And we're going to call this,"},{"startTime":251.766,"endTime":255.0,"body":"headline or hook test,"},{"startTime":251.766,"endTime":255.0,"body":"okay, depending on what you can."},{"startTime":255.2,"endTime":257.366,"body":"This could be a headline."},{"startTime":255.2,"endTime":257.366,"body":"It can be a primary text hook."},{"startTime":257.366,"endTime":260.6,"body":"You could whatever you wanted to test,"},{"startTime":257.366,"endTime":260.6,"body":"just label it that."},{"startTime":260.9,"endTime":263.9,"body":"So we can do this hook test on the video."},{"startTime":264.366,"endTime":268.166,"body":"Like so we're going to go down"},{"startTime":264.366,"endTime":268.166,"body":"and we're not going to turn any of this"},{"startTime":268.166,"endTime":271.166,"body":"on. We don't want to be using an advantage"},{"startTime":268.166,"endTime":271.166,"body":"campaign budget"},{"startTime":271.166,"endTime":272.666,"body":"because we're going to test."},{"startTime":272.666,"endTime":278.266,"body":"Each one is going to have its own"},{"startTime":272.666,"endTime":278.266,"body":"say for three 5 pounds a day ad set level."},{"startTime":278.266,"endTime":281.8,"body":"So we know that it's organic,"},{"startTime":278.266,"endTime":281.8,"body":"because what if we did if we put it here,"},{"startTime":282.4,"endTime":285.9,"body":"each one which was spending a £20 a day"},{"startTime":282.4,"endTime":285.9,"body":"and then Facebook would decide"},{"startTime":285.9,"endTime":288.266,"body":"which one would win."},{"startTime":285.9,"endTime":288.266,"body":"And that's not what we're trying to do."},{"startTime":288.266,"endTime":289.8,"body":"It's not say that wouldn't work,"},{"startTime":289.8,"endTime":293.7,"body":"but I want to know, over the course"},{"startTime":289.8,"endTime":293.7,"body":"of a couple of days with people"},{"startTime":293.7,"endTime":296.7,"body":"going to bed, waking up and saying"},{"startTime":293.7,"endTime":296.7,"body":"this things, things do change that."},{"startTime":297.0,"endTime":299.833,"body":"I want to see what actually"},{"startTime":297.0,"endTime":299.833,"body":"is coming through as a winner."},{"startTime":299.833,"endTime":302.466,"body":"Okay, so we got a hook"},{"startTime":299.833,"endTime":302.466,"body":"test. The off we go to next."},{"startTime":304.0,"endTime":306.266,"body":"Now, even on this one"},{"startTime":304.0,"endTime":306.266,"body":"I'm not too bothered about the audience."},{"startTime":306.266,"endTime":308.566,"body":"So I'm going to keep this broad."},{"startTime":308.566,"endTime":310.633,"body":"Broad meaning there's no interest overlay."},{"startTime":310.633,"endTime":315.0,"body":"But we are going to go 25 to 50"},{"startTime":310.633,"endTime":315.0,"body":"because I want to make sure"},{"startTime":315.0,"endTime":318.066,"body":"I'm hitting people"},{"startTime":315.0,"endTime":318.066,"body":"who are doing this kind of thing."},{"startTime":318.066,"endTime":319.5,"body":"It's all t automatic."},{"startTime":319.5,"endTime":320.566,"body":"For some reason we got not cool."},{"startTime":320.566,"endTime":322.066,"body":"So we want to make sure that's"},{"startTime":322.066,"endTime":324.3,"body":"website traffic"},{"startTime":322.066,"endTime":324.3,"body":"because we're sending it to our school."},{"startTime":324.3,"endTime":327.0,"body":"Maximize number of link clicks."},{"startTime":324.3,"endTime":327.0,"body":"That's what we want."},{"startTime":327.0,"endTime":328.066,"body":"Don't creative."},{"startTime":328.066,"endTime":330.0,"body":"That's disappeared."},{"startTime":328.066,"endTime":330.0,"body":"We're not going to have that."},{"startTime":330.0,"endTime":332.166,"body":"And this is going to be set to £3 a day."},{"startTime":332.166,"endTime":334.5,"body":"This asset is going to be"},{"startTime":332.166,"endTime":334.5,"body":"three quarter day."},{"startTime":334.5,"endTime":336.6,"body":"We don't need to."},{"startTime":334.5,"endTime":336.6,"body":"You could set an end if you want to."},{"startTime":336.6,"endTime":338.3,"body":"Just be careful. You could just go right."},{"startTime":338.3,"endTime":339.833,"body":"We going to start this I want to make sure"},{"startTime":339.833,"endTime":342.333,"body":"it switches off on the seventh"},{"startTime":339.833,"endTime":342.333,"body":"just in case you're busy."},{"startTime":342.333,"endTime":345.333,"body":"You're out of office and"},{"startTime":342.333,"endTime":345.333,"body":"you don't have a chance to get into it."},{"startTime":345.333,"endTime":347.6,"body":"So we're going to come down"},{"startTime":345.333,"endTime":347.6,"body":"to audience controls."},{"startTime":347.6,"endTime":351.0,"body":"Now in here we can go"},{"startTime":347.6,"endTime":351.0,"body":"audience suggestion and we can go in here."},{"startTime":351.333,"endTime":354.9,"body":"And let's just make this, 25 to 50."},{"startTime":357.0,"endTime":360.0,"body":"Like so."},{"startTime":362.833,"endTime":365.2,"body":"No targeting if you can, if you want to."},{"startTime":365.2,"endTime":368.2,"body":"We don't need to,"},{"startTime":368.566,"endTime":369.8,"body":"we want people to see this are"},{"startTime":369.8,"endTime":372.8,"body":"the only people are going to click this"},{"startTime":369.8,"endTime":372.8,"body":"out of the people who it resonates with."},{"startTime":373.033,"endTime":374.633,"body":"Now this is ad one, right?"},{"startTime":374.633,"endTime":377.633,"body":"So if we go I don't see iPhone"},{"startTime":377.7,"endTime":380.633,"body":"five I now switch back to here."},{"startTime":380.633,"endTime":383.1,"body":"We're going to take this"},{"startTime":383.1,"endTime":384.966,"body":"one as our first."},{"startTime":384.966,"endTime":387.433,"body":"And we're going to stick that in there"},{"startTime":387.433,"endTime":387.733,"body":"okay."},{"startTime":387.733,"endTime":390.733,"body":"Struggling with Facebook"},{"startTime":387.733,"endTime":390.733,"body":"has joined our community. Now."},{"startTime":392.466,"endTime":393.9,"body":"Let's say"},{"startTime":393.9,"endTime":396.833,"body":"actually we're not going to do that at all"},{"startTime":393.9,"endTime":396.833,"body":"because I've just realized"},{"startTime":396.833,"endTime":399.2,"body":"that I'll go to upload the videos"},{"startTime":396.833,"endTime":399.2,"body":"and they haven't got those hooks on."},{"startTime":399.2,"endTime":402.2,"body":"So that's how I wrote it."},{"startTime":403.0,"endTime":406.2,"body":"They're not the ones we're going to use,"},{"startTime":403.0,"endTime":406.2,"body":"but that's how you will use it, right?"},{"startTime":406.4,"endTime":408.166,"body":"Get help jump tube to do this."},{"startTime":408.166,"endTime":410.433,"body":"We're going to go in here."},{"startTime":408.166,"endTime":410.433,"body":"Any changes to the ads clinic"},{"startTime":412.033,"endTime":414.833,"body":"that that should automatically change."},{"startTime":414.833,"endTime":417.166,"body":"But it doesn't. So we're going to change."},{"startTime":414.833,"endTime":417.166,"body":"That's the that's clinic."},{"startTime":417.166,"endTime":418.233,"body":"There we go."},{"startTime":418.233,"endTime":420.366,"body":"So we're going to go down"},{"startTime":418.233,"endTime":420.366,"body":"here. We're going to keep it to single."},{"startTime":420.366,"endTime":422.433,"body":"We're going to turn off"},{"startTime":420.366,"endTime":422.433,"body":"multi advertiser ads."},{"startTime":422.433,"endTime":423.966,"body":"And then we're in the creative setup."},{"startTime":423.966,"endTime":426.166,"body":"Now we need to make sure"},{"startTime":423.966,"endTime":426.166,"body":"this going to right place."},{"startTime":426.166,"endTime":429.3,"body":"So I'm going to literally open the school."},{"startTime":431.4,"endTime":432.666,"body":"Here. Right."},{"startTime":432.666,"endTime":435.733,"body":"So we're going to take that URL"},{"startTime":432.666,"endTime":435.733,"body":"because that's where I want people to go."},{"startTime":435.733,"endTime":439.966,"body":"Now if you're not logged in as me"},{"startTime":435.733,"endTime":439.966,"body":"this URL will bring you to the"},{"startTime":439.966,"endTime":443.4,"body":"if you want to go for that,"},{"startTime":439.966,"endTime":443.4,"body":"let's take it to invite, which is copy."},{"startTime":443.7,"endTime":446.366,"body":"This is our about page."},{"startTime":446.366,"endTime":448.666,"body":"When someone comes to it,"},{"startTime":448.666,"endTime":450.566,"body":"state this in here about right."},{"startTime":450.566,"endTime":452.366,"body":"So we go to our creative."},{"startTime":452.366,"endTime":456.533,"body":"Now it's going to bring up an area"},{"startTime":452.366,"endTime":456.533,"body":"to create set up text to media."},{"startTime":456.9,"endTime":460.3,"body":"Now I want to make sure this is something"},{"startTime":456.9,"endTime":460.3,"body":"it's really buggy."},{"startTime":460.566,"endTime":462.266,"body":"It brings in a catalog."},{"startTime":462.266,"endTime":464.066,"body":"And that will be"},{"startTime":462.266,"endTime":464.066,"body":"one of my other clients catalog."},{"startTime":464.066,"endTime":466.033,"body":"So if you're running other clients ads"},{"startTime":464.066,"endTime":466.033,"body":"you don't mind that."},{"startTime":466.033,"endTime":467.7,"body":"So I'm going to disconnect that."},{"startTime":467.7,"endTime":470.7,"body":"We're going to go through the text"},{"startTime":467.7,"endTime":470.7,"body":"I'll come and do the text in a second."},{"startTime":470.966,"endTime":472.6,"body":"We'll go to the media."},{"startTime":472.6,"endTime":474.6,"body":"I'm going to choose one of the video."},{"startTime":474.6,"endTime":477.266,"body":"So here we go."},{"startTime":474.6,"endTime":477.266,"body":"So let's choose this one. Stop."},{"startTime":478.233,"endTime":478.966,"body":"All right."},{"startTime":478.966,"endTime":481.333,"body":"So I'm going to bring that through"},{"startTime":481.333,"endTime":483.733,"body":"just with that check"},{"startTime":481.333,"endTime":483.733,"body":"that everything's fine here."},{"startTime":483.733,"endTime":486.933,"body":"Yeah."},{"startTime":483.733,"endTime":486.933,"body":"We want to turn off all optimizations."},{"startTime":486.933,"endTime":489.7,"body":"I like to turn on and off again just"},{"startTime":486.933,"endTime":489.7,"body":"to make sure it gets rid of everything."},{"startTime":489.7,"endTime":492.066,"body":"Click here. Look at catalog items."},{"startTime":492.066,"endTime":493.9,"body":"We don't that and then other"},{"startTime":493.9,"endTime":496.2,"body":"because the little ones I've hidden"},{"startTime":493.9,"endTime":496.2,"body":"they're really bad."},{"startTime":496.2,"endTime":499.5,"body":"So always make sure it's off"},{"startTime":496.2,"endTime":499.5,"body":"and then decide what you want to do."},{"startTime":499.833,"endTime":502.833,"body":"I always keep them off to be fair."},{"startTime":503.4,"endTime":504.333,"body":"Right. There's our media."},{"startTime":504.333,"endTime":506.1,"body":"So this ad here is stop."},{"startTime":506.1,"endTime":509.1,"body":"You're using the wrong Facebook"},{"startTime":506.1,"endTime":509.1,"body":"because you have to stop."},{"startTime":509.6,"endTime":512.6,"body":"You're using"},{"startTime":513.1,"endTime":515.133,"body":"the wrong right looks."},{"startTime":515.133,"endTime":517.233,"body":"You would make this obviously"},{"startTime":515.133,"endTime":517.233,"body":"a lot neater."},{"startTime":517.233,"endTime":518.6,"body":"So here"},{"startTime":518.6,"endTime":521.966,"body":"and then the headline would be it doesn't"},{"startTime":518.6,"endTime":521.966,"body":"even really matter about the headline."},{"startTime":521.966,"endTime":522.566,"body":"But like,"},{"startTime":523.733,"endTime":524.533,"body":"sign up today."},{"startTime":524.533,"endTime":527.533,"body":"Join today. Yeah."},{"startTime":527.533,"endTime":528.866,"body":"Each one's"},{"startTime":527.533,"endTime":528.866,"body":"going to have exactly this time."},{"startTime":528.866,"endTime":530.4,"body":"We don't want"},{"startTime":528.866,"endTime":530.4,"body":"to make any difference on this."},{"startTime":530.4,"endTime":532.133,"body":"I'm not going to put any text in."},{"startTime":532.133,"endTime":533.733,"body":"Now, if you were going to text"},{"startTime":533.733,"endTime":537.633,"body":"test the text, then you could"},{"startTime":533.733,"endTime":537.633,"body":"if your video didn't have any writing"},{"startTime":537.8,"endTime":541.133,"body":"or you're using a static,"},{"startTime":537.8,"endTime":541.133,"body":"then you test your text here."},{"startTime":541.766,"endTime":543.1,"body":"Sorry."},{"startTime":543.1,"endTime":545.3,"body":"Let's imagine that let's just do this one."},{"startTime":545.3,"endTime":547.433,"body":"You would test it here."},{"startTime":547.433,"endTime":549.8,"body":"So the only thing they're saying"},{"startTime":547.433,"endTime":549.8,"body":"is that there."},{"startTime":549.8,"endTime":553.733,"body":"So imagine this is a static"},{"startTime":549.8,"endTime":553.733,"body":"get rid of those variations."},{"startTime":553.733,"endTime":556.3,"body":"Now you can say so"},{"startTime":553.733,"endTime":556.3,"body":"struggling with the Facebook ads?"},{"startTime":556.3,"endTime":557.866,"body":"Join our free community."},{"startTime":557.866,"endTime":559.233,"body":"That would be your hook."},{"startTime":559.233,"endTime":561.533,"body":"That would be what you're testing"},{"startTime":559.233,"endTime":561.533,"body":"because you could be testing."},{"startTime":561.533,"endTime":562.766,"body":"If I was to get rid of this one,"},{"startTime":563.766,"endTime":566.666,"body":"let's put a nice"},{"startTime":566.666,"endTime":567.966,"body":"image. This is what I'm actually testing."},{"startTime":567.966,"endTime":570.966,"body":"The moment went live today actually."},{"startTime":571.133,"endTime":572.9,"body":"So let me know if you see these."},{"startTime":572.9,"endTime":575.5,"body":"But this was like"},{"startTime":575.5,"endTime":578.5,"body":"this kind of right."},{"startTime":579.566,"endTime":583.866,"body":"Next skip the I exist absolute rubbish."},{"startTime":585.5,"endTime":587.133,"body":"Through to here."},{"startTime":587.133,"endTime":587.6,"body":"There we go."},{"startTime":587.6,"endTime":590.733,"body":"So you could this is like similar"},{"startTime":587.6,"endTime":590.733,"body":"to the test I've been doing this morning"},{"startTime":591.6,"endTime":594.833,"body":"struggling with Facebook ads"},{"startTime":591.6,"endTime":594.833,"body":"during our free expert community."},{"startTime":594.9,"endTime":595.233,"body":"There you go."},{"startTime":595.233,"endTime":596.1,"body":"So what about that?"},{"startTime":596.1,"endTime":599.1,"body":"Okay, so let's do this one"},{"startTime":596.1,"endTime":599.1,"body":"actually let's do this."},{"startTime":599.366,"endTime":602.733,"body":"So there's our image and there's our."},{"startTime":606.6,"endTime":610.066,"body":"Creative and image and copy."},{"startTime":610.6,"endTime":611.133,"body":"Let's change that."},{"startTime":611.133,"endTime":613.766,"body":"So change"},{"startTime":611.133,"endTime":613.766,"body":"a slight change of direction guys."},{"startTime":613.766,"endTime":615.7,"body":"So then we can at least keep"},{"startTime":613.766,"endTime":615.7,"body":"all this in stock."},{"startTime":615.7,"endTime":619.4,"body":"So we can use a couple of these"},{"startTime":615.7,"endTime":619.4,"body":"and build them into here okay."},{"startTime":619.566,"endTime":621.7,"body":"So we've now built this"},{"startTime":621.7,"endTime":625.366,"body":"we want to go through to make sure all the"},{"startTime":621.7,"endTime":625.366,"body":"we want to do join today."},{"startTime":625.366,"endTime":628.2,"body":"But there isn't a join today at we"},{"startTime":625.366,"endTime":628.2,"body":"a sign up. Yeah."},{"startTime":628.2,"endTime":629.566,"body":"There we go. So we can sign up."},{"startTime":631.666,"endTime":632.666,"body":"We don't"},{"startTime":632.666,"endTime":635.666,"body":"have any of that going to that website."},{"startTime":636.0,"endTime":636.666,"body":"We don't want that."},{"startTime":636.666,"endTime":639.6,"body":"We don't want to call, say,"},{"startTime":636.666,"endTime":639.6,"body":"all these little things, automations,"},{"startTime":639.6,"endTime":642.8,"body":"which we have to be careful and we want to"},{"startTime":639.6,"endTime":642.8,"body":"we want website events."},{"startTime":642.8,"endTime":645.966,"body":"So there's our website events"},{"startTime":642.8,"endTime":645.966,"body":"and there we go."},{"startTime":645.966,"endTime":648.0,"body":"So let's test that out. Right."},{"startTime":648.0,"endTime":652.733,"body":"So there we have we have our first test"},{"startTime":648.0,"endTime":652.733,"body":"ready to go but we want to test five."},{"startTime":652.966,"endTime":655.966,"body":"So all we're going to do"},{"startTime":652.966,"endTime":655.966,"body":"here is going to go back up to broad."},{"startTime":656.466,"endTime":659.1,"body":"We're going to name this now broad."},{"startTime":659.1,"endTime":660.2,"body":"And it's going to be that one."},{"startTime":660.2,"endTime":662.4,"body":"Now if you are"},{"startTime":662.4,"endTime":665.5,"body":"if you know you were going to test,"},{"startTime":662.4,"endTime":665.5,"body":"you could actually just type that out"},{"startTime":666.5,"endTime":668.0,"body":"because they're all going to be"},{"startTime":666.5,"endTime":668.0,"body":"same audience."},{"startTime":668.0,"endTime":670.833,"body":"So now we've created our first Add okay."},{"startTime":670.833,"endTime":672.0,"body":"Now to do the testing."},{"startTime":673.333,"endTime":675.566,"body":"Remember three three day parade."},{"startTime":675.566,"endTime":677.866,"body":"We're going to go into the asset level."},{"startTime":677.866,"endTime":680.833,"body":"I'm going to quickly duplicate it."},{"startTime":680.833,"endTime":683.8,"body":"Now that is brought through everything"},{"startTime":680.833,"endTime":683.8,"body":"exactly the same."},{"startTime":683.8,"endTime":685.433,"body":"But we don't want everything exactly"},{"startTime":683.8,"endTime":685.433,"body":"the same."},{"startTime":685.433,"endTime":687.266,"body":"We want to change the headline."},{"startTime":687.266,"endTime":690.3,"body":"So we go into the add bit of a new one."},{"startTime":690.333,"endTime":693.533,"body":"We know what's on you want"},{"startTime":690.333,"endTime":693.533,"body":"because at the end it will say on this"},{"startTime":694.066,"endTime":696.033,"body":"you'll say copy."},{"startTime":696.033,"endTime":698.5,"body":"So until we've updated it keep on copy."},{"startTime":698.5,"endTime":701.5,"body":"Go into the add list."},{"startTime":701.6,"endTime":705.566,"body":"Take on new headline"},{"startTime":701.6,"endTime":705.566,"body":"which is this one second one down."},{"startTime":705.566,"endTime":707.9,"body":"Number two"},{"startTime":707.9,"endTime":710.4,"body":"here and put that in there."},{"startTime":710.4,"endTime":712.3,"body":"Replace that."},{"startTime":712.3,"endTime":715.3,"body":"Make sure it says number two as well."},{"startTime":717.4,"endTime":720.4,"body":"Now that rename this."},{"startTime":722.133,"endTime":725.133,"body":"And then you have to just"},{"startTime":725.466,"endTime":726.9,"body":"remember where you are."},{"startTime":726.9,"endTime":730.5,"body":"Because if you got distracted by your"},{"startTime":726.9,"endTime":730.5,"body":"partner saying do you want a cup of tea,"},{"startTime":730.833,"endTime":734.6,"body":"you might forget that"},{"startTime":730.833,"endTime":734.6,"body":"you haven't actually changed this back."},{"startTime":734.966,"endTime":736.966,"body":"Remember, this is what we're testing."},{"startTime":736.966,"endTime":739.466,"body":"So that one is struggling"},{"startTime":736.966,"endTime":739.466,"body":"with Facebook ads."},{"startTime":739.466,"endTime":740.633,"body":"Let's go between them."},{"startTime":740.633,"endTime":743.433,"body":"Now we've got one and two, one struggling."},{"startTime":743.433,"endTime":746.133,"body":"Facebook has joined our community. Two"},{"startTime":747.6,"endTime":748.666,"body":"Facebook has not working."},{"startTime":748.666,"endTime":751.666,"body":"Everything else has stayed the same."},{"startTime":751.733,"endTime":753.5,"body":"Just this has changed."},{"startTime":753.5,"endTime":756.0,"body":"Build number three"},{"startTime":756.0,"endTime":757.733,"body":"go through here."},{"startTime":757.733,"endTime":759.033,"body":"There's our number three created."},{"startTime":759.033,"endTime":762.1,"body":"It's come across as number two"},{"startTime":759.033,"endTime":762.1,"body":"because obviously it's just duplicated it."},{"startTime":762.466,"endTime":766.166,"body":"We go into here"},{"startTime":762.466,"endTime":766.166,"body":"we take tired of wasting money"},{"startTime":766.166,"endTime":769.166,"body":"on ads."},{"startTime":772.5,"endTime":774.3,"body":"Change"},{"startTime":774.3,"endTime":775.866,"body":"to the front."},{"startTime":775.866,"endTime":777.9,"body":"Change"},{"startTime":777.9,"endTime":779.666,"body":"to the next one."},{"startTime":779.666,"endTime":781.666,"body":"Number three"},{"startTime":781.666,"endTime":784.666,"body":"change the heading."},{"startTime":786.033,"endTime":786.766,"body":"Go down."},{"startTime":786.766,"endTime":788.8,"body":"Change the headline on the primary tab."},{"startTime":788.8,"endTime":791.7,"body":"Sorry, the primary text. There"},{"startTime":788.8,"endTime":791.7,"body":"we go. Tired of wasting money out."},{"startTime":791.7,"endTime":794.2,"body":"So now you can say this is easy."},{"startTime":794.2,"endTime":796.933,"body":"Do another one."},{"startTime":794.2,"endTime":796.933,"body":"But we don't need to because it's easy."},{"startTime":796.933,"endTime":799.633,"body":"So I think you're getting the gist"},{"startTime":796.933,"endTime":799.633,"body":"of what's going on here."},{"startTime":799.633,"endTime":802.633,"body":"We've now created a hook test"},{"startTime":799.633,"endTime":802.633,"body":"using a traffic campaign."},{"startTime":803.0,"endTime":806.433,"body":"We've now got one ad set labeled"},{"startTime":803.0,"endTime":806.433,"body":"struggling with Facebook"},{"startTime":806.433,"endTime":809.433,"body":"ads and the actual ad struggle"},{"startTime":806.433,"endTime":809.433,"body":"with Facebook ads."},{"startTime":809.8,"endTime":812.766,"body":"We've got the page and the Instagram"},{"startTime":809.8,"endTime":812.766,"body":"account we're going to send this to."},{"startTime":813.766,"endTime":816.766,"body":"We have got everything switched off,"},{"startTime":813.766,"endTime":816.766,"body":"we've got our image"},{"startTime":816.8,"endTime":822.0,"body":"and we've just got primary text,"},{"startTime":816.8,"endTime":822.0,"body":"which is the title of the whole test."},{"startTime":822.3,"endTime":824.466,"body":"And I've joined today."},{"startTime":824.466,"endTime":828.366,"body":"Each one of these build one"},{"startTime":824.466,"endTime":828.366,"body":"and then you change quickly."},{"startTime":828.366,"endTime":832.7,"body":"Duplicate ad, set number two, quickly"},{"startTime":828.366,"endTime":832.7,"body":"duplicate ad, set number three."},{"startTime":832.9,"endTime":834.933,"body":"You could go on"},{"startTime":832.9,"endTime":834.933,"body":"and you could do 20 if you wanted."},{"startTime":834.933,"endTime":837.9,"body":"It all depends on how much,"},{"startTime":834.933,"endTime":837.9,"body":"how many you've got,"},{"startTime":837.9,"endTime":839.0,"body":"what budget you're going to spend."},{"startTime":839.0,"endTime":841.433,"body":"So at the moment"},{"startTime":839.0,"endTime":841.433,"body":"we've got three, six, nine."},{"startTime":841.433,"endTime":843.033,"body":"We spent 9 pounds a day."},{"startTime":843.033,"endTime":845.666,"body":"So quite easily we could do another one."},{"startTime":845.666,"endTime":848.4,"body":"Tell you what your budget is"},{"startTime":845.666,"endTime":848.4,"body":"and let's grab"},{"startTime":848.4,"endTime":851.4,"body":"number four."},{"startTime":858.366,"endTime":861.366,"body":"So for."},{"startTime":864.466,"endTime":866.466,"body":"It so right."},{"startTime":866.466,"endTime":868.666,"body":"So now we've got four."},{"startTime":868.666,"endTime":869.7,"body":"We're going to put that in here"},{"startTime":870.866,"endTime":873.466,"body":"Facebook used to have this"},{"startTime":873.466,"endTime":876.333,"body":"but this would expand"},{"startTime":873.466,"endTime":876.333,"body":"and it doesn't anymore."},{"startTime":876.333,"endTime":877.766,"body":"It's a little bit buggy. It's real pain."},{"startTime":877.766,"endTime":878.866,"body":"So I'm I'm actually texting."},{"startTime":878.866,"endTime":881.033,"body":"It cuts off real time."},{"startTime":881.033,"endTime":883.5,"body":"Make sure these don't switch on these"},{"startTime":881.033,"endTime":883.5,"body":"AI things"},{"startTime":883.5,"endTime":885.7,"body":"which are just literally the most"},{"startTime":883.5,"endTime":885.7,"body":"annoying thing in the world."},{"startTime":885.7,"endTime":887.333,"body":"You do get some good ones, but we're not."},{"startTime":887.333,"endTime":891.2,"body":"If we take these on, we're going"},{"startTime":887.333,"endTime":891.2,"body":"to be testing them so we don't we don't."},{"startTime":891.2,"endTime":894.0,"body":"We're already testing what we want"},{"startTime":891.2,"endTime":894.0,"body":"to test. So there we go. We've got four."},{"startTime":894.0,"endTime":898.333,"body":"Now you can come back into campaign"},{"startTime":894.0,"endTime":898.333,"body":"publish."},{"startTime":902.266,"endTime":903.433,"body":"I'm on actually running this test."},{"startTime":903.433,"endTime":906.433,"body":"Actually, I think I will."},{"startTime":906.866,"endTime":909.866,"body":"So we've now got that there"},{"startTime":910.266,"endTime":913.266,"body":"and we've got our hook test."},{"startTime":914.4,"endTime":916.7,"body":"So I can relabel this"},{"startTime":914.4,"endTime":916.7,"body":"just so I know what it is."},{"startTime":916.7,"endTime":918.166,"body":"Her test lead."},{"startTime":918.166,"endTime":919.266,"body":"Sorry. This isn't sorry."},{"startTime":919.266,"endTime":920.7,"body":"Wrong on one's. Actually,"},{"startTime":922.2,"endTime":924.2,"body":"it's not that one sake."},{"startTime":924.2,"endTime":926.766,"body":"Is this one here?"},{"startTime":926.766,"endTime":928.8,"body":"Hook test"},{"startTime":928.8,"endTime":931.8,"body":"traffic."},{"startTime":932.1,"endTime":935.1,"body":"Join school so we know what it is."},{"startTime":939.933,"endTime":941.966,"body":"Gosh, look at my writing."},{"startTime":941.966,"endTime":944.733,"body":"Join school."},{"startTime":944.733,"endTime":945.6,"body":"Publish."},{"startTime":945.6,"endTime":948.6,"body":"Now, that is now going to go into"},{"startTime":948.933,"endTime":951.933,"body":"review as a as you can see it has."},{"startTime":952.4,"endTime":954.6,"body":"And now we've got ads set level and ads."},{"startTime":954.6,"endTime":955.2,"body":"We don't have to go."},{"startTime":955.2,"endTime":957.266,"body":"We can go in either"},{"startTime":955.2,"endTime":957.266,"body":"or both exactly the same."},{"startTime":957.266,"endTime":959.433,"body":"That one just has the image"},{"startTime":957.266,"endTime":959.433,"body":"on. It's now processing."},{"startTime":959.433,"endTime":963.6,"body":"We are now putting to work a test"},{"startTime":959.433,"endTime":963.6,"body":"to see which one of these."},{"startTime":964.033,"endTime":965.1,"body":"Everything's the same."},{"startTime":965.1,"endTime":966.9,"body":"We want to test which of these works."},{"startTime":966.9,"endTime":969.9,"body":"I'm now going to carry on running the test"},{"startTime":966.9,"endTime":969.9,"body":"because I want to know what works,"},{"startTime":969.966,"endTime":972.966,"body":"because I might use the winner on"},{"startTime":969.966,"endTime":972.966,"body":"I will use the winner."},{"startTime":973.333,"endTime":977.566,"body":"And then once that's been done,"},{"startTime":973.333,"endTime":977.566,"body":"we can then rebuild that"},{"startTime":978.566,"endTime":979.9,"body":"and bring it into a lead gen."},{"startTime":979.9,"endTime":984.533,"body":"So you could take the winning one,"},{"startTime":979.9,"endTime":984.533,"body":"build it into a lead gen campaign"},{"startTime":984.833,"endTime":987.933,"body":"and actually get it to send people"},{"startTime":984.833,"endTime":987.933,"body":"for real"},{"startTime":988.166,"endTime":991.166,"body":"to my school, log in to sign up here."},{"startTime":991.4,"endTime":993.233,"body":"Nice and easy."},{"startTime":993.233,"endTime":995.8,"body":"And that's your really quick, low"},{"startTime":995.8,"endTime":999.666,"body":"budget way of testing your hooks,"},{"startTime":995.8,"endTime":999.666,"body":"headlines,"},{"startTime":999.666,"endTime":1002.666,"body":"whatever you want in testing,"},{"startTime":999.666,"endTime":1002.666,"body":"even just create whatever it is."},{"startTime":1002.733,"endTime":1005.833,"body":"It's a nice, easy way cheaply to test"},{"startTime":1006.133,"endTime":1009.533,"body":"rather than because if you were to do"},{"startTime":1006.133,"endTime":1009.533,"body":"the test based on a lead or sales,"},{"startTime":1009.966,"endTime":1012.766,"body":"it would cost you a lot of money"},{"startTime":1009.966,"endTime":1012.766,"body":"based on the objective."},{"startTime":1012.766,"endTime":1014.0,"body":"I hope that helps."},{"startTime":1014.0,"endTime":1017.9,"body":"If you want any more tips"},{"startTime":1014.0,"endTime":1017.9,"body":"tricks, here's my classroom."},{"startTime":1017.9,"endTime":1019.833,"body":"This is the this is where you go."},{"startTime":1019.833,"endTime":1022.966,"body":"So you get a whole section on"},{"startTime":1019.833,"endTime":1022.966,"body":"dropping past, dropping clinics, past live"},{"startTime":1022.966,"endTime":1026.533,"body":"sessions like this, all my,"},{"startTime":1022.966,"endTime":1026.533,"body":"sorry lessons like this."},{"startTime":1026.766,"endTime":1028.0,"body":"How to lessons."},{"startTime":1028.0,"endTime":1029.166,"body":"What's the actually about?"},{"startTime":1029.166,"endTime":1032.466,"body":"You know, if you wanted to get"},{"startTime":1029.166,"endTime":1032.466,"body":"the consultants, go to the consultancy"},{"startTime":1032.466,"endTime":1035.866,"body":"and have one on one with me"},{"startTime":1032.466,"endTime":1035.866,"body":"or a member of my team, this is it."},{"startTime":1036.066,"endTime":1038.633,"body":"So if you found this interesting,"},{"startTime":1036.066,"endTime":1038.633,"body":"like what you saw,"},{"startTime":1038.633,"endTime":1041.633,"body":"jump on here, sign up"},{"startTime":1038.633,"endTime":1041.633,"body":"and I'll see you in there."},{"startTime":1041.833,"endTime":1043.866,"body":"Thank you very much. And have a good day."},{"startTime":1046.066,"endTime":1047.7,"body":"Thank you for joining us again today."},{"startTime":1047.7,"endTime":1051.6,"body":"If you want to find out more, please head"},{"startTime":1047.7,"endTime":1051.6,"body":"over to our socials at Let's Run Social,"},{"startTime":1051.833,"endTime":1055.7,"body":"where we share daily content"},{"startTime":1051.833,"endTime":1055.7,"body":"and please feel free to drop us a message."},{"startTime":1056.0,"endTime":1058.4,"body":"We'd love to hear from you"},{"startTime":1056.0,"endTime":1058.4,"body":"and any questions"},{"startTime":1058.4,"endTime":1061.366,"body":"that you would like answered."},{"startTime":1058.4,"endTime":1061.366,"body":"We can do that here on the podcast."}]}