{"version":"1.0.0","segments":[{"startTime":2.64,"endTime":5.64,"body":"Welcome to Let's"},{"startTime":2.64,"endTime":5.64,"body":"run Facebook ads with me, Nate Boddington."},{"startTime":5.84,"endTime":8.6,"body":"This podcast is your go to for mastering"},{"startTime":5.84,"endTime":8.6,"body":"Facebook ads."},{"startTime":8.6,"endTime":11.6,"body":"But as you know, success"},{"startTime":8.6,"endTime":11.6,"body":"doesn't stop at the ad itself."},{"startTime":11.64,"endTime":13.72,"body":"We'll dive into everything from funnels"},{"startTime":13.72,"endTime":17.12,"body":"and e-commerce to email marketing,"},{"startTime":13.72,"endTime":17.12,"body":"lead generation and more."},{"startTime":17.6,"endTime":19.76,"body":"If you're ready to take your skills"},{"startTime":17.6,"endTime":19.76,"body":"to the next level,"},{"startTime":19.76,"endTime":22.64,"body":"check out my new school"},{"startTime":19.76,"endTime":22.64,"body":"platform@school.com."},{"startTime":22.64,"endTime":23.88,"body":"The Ads clinic."},{"startTime":23.88,"endTime":26.68,"body":"Inside you'll find how to videos and live"},{"startTime":26.68,"endTime":29.68,"body":"dropping clinicals"},{"startTime":26.68,"endTime":29.68,"body":"where you can ask your Facebook questions"},{"startTime":29.92,"endTime":32.88,"body":"and get the answers"},{"startTime":29.92,"endTime":32.88,"body":"you need to grow your business."},{"startTime":32.88,"endTime":36.12,"body":"And lastly, if you enjoy the podcast,"},{"startTime":32.88,"endTime":36.12,"body":"it would mean the world to me"},{"startTime":36.12,"endTime":37.84,"body":"if you would subscribe to the channel."},{"startTime":37.84,"endTime":41.84,"body":"It's the best way to help the podcast grow"},{"startTime":37.84,"endTime":41.84,"body":"and keep bringing you valuable content"},{"startTime":42.04,"endTime":44.16,"body":"every week. Let's get on with the podcast."},{"startTime":45.24,"endTime":46.2,"body":"Because it has a little tune."},{"startTime":46.2,"endTime":48.2,"body":"Like no matter."},{"startTime":48.2,"endTime":50.56,"body":"Updates this week."},{"startTime":50.56,"endTime":53.56,"body":"What's better on messenger?"},{"startTime":54.24,"endTime":56.24,"body":"Oh my God."},{"startTime":56.24,"endTime":59.24,"body":"Well, it brings them out, doesn't he?"},{"startTime":60.88,"endTime":63.88,"body":"Welcome back to the podcast"},{"startTime":60.88,"endTime":63.88,"body":"with a new feature"},{"startTime":64.24,"endTime":67.24,"body":"called What's Better with meta?"},{"startTime":68.48,"endTime":69.68,"body":"Oh, no. What's better on."},{"startTime":69.68,"endTime":71.32,"body":"What's better on meta?"},{"startTime":71.32,"endTime":73.08,"body":"that's really good, Michael."},{"startTime":73.08,"endTime":75.4,"body":"Back in the podcast studio today."},{"startTime":75.4,"endTime":76.12,"body":"Not on my own."},{"startTime":76.12,"endTime":78.64,"body":"Sitting in an office looking at screens,"},{"startTime":76.12,"endTime":78.64,"body":"talking about what's going on. Meta."},{"startTime":78.64,"endTime":79.16,"body":"Good. James."},{"startTime":79.16,"endTime":82.88,"body":"Eric, I hear you breaking back"},{"startTime":79.16,"endTime":82.88,"body":"across the flooring at closing,"},{"startTime":83.08,"endTime":84.4,"body":"and we've got Michael."},{"startTime":84.4,"endTime":87.24,"body":"So. Hello, Michael."},{"startTime":87.24,"endTime":90.44,"body":"Well, Michael is going."},{"startTime":90.44,"endTime":93.16,"body":"He's. Well, he's just he's already started"},{"startTime":90.44,"endTime":93.16,"body":"the podcast with the absolute triumph."},{"startTime":93.16,"endTime":97.24,"body":"He needs his own microphone"},{"startTime":93.16,"endTime":97.24,"body":"for all these better with better."},{"startTime":97.36,"endTime":99.2,"body":"Meta. Very good."},{"startTime":99.2,"endTime":103.4,"body":"And unless it's about, Then there's no way"},{"startTime":99.2,"endTime":103.4,"body":"you did better on meta."},{"startTime":103.44,"endTime":107.44,"body":"So, this is this little addition"},{"startTime":103.44,"endTime":107.44,"body":"to the podcast going to do this?"},{"startTime":108.16,"endTime":109.6,"body":"Probably once a fortnight,"},{"startTime":109.6,"endTime":112.68,"body":"because it's just on"},{"startTime":109.6,"endTime":112.68,"body":"how many updates there are in the system,"},{"startTime":112.68,"endTime":114.28,"body":"but there's a lot of updates"},{"startTime":112.68,"endTime":114.28,"body":"in the system."},{"startTime":114.28,"endTime":115.72,"body":"So probably going to become weekly."},{"startTime":115.72,"endTime":119.16,"body":"So I thought, what better way of doing it"},{"startTime":115.72,"endTime":119.16,"body":"than getting the guys here"},{"startTime":119.16,"endTime":120.88,"body":"to actually discuss these updates, though?"},{"startTime":120.88,"endTime":124.12,"body":"They're not sitting on the platform"},{"startTime":120.88,"endTime":124.12,"body":"with me or us all the time."},{"startTime":124.92,"endTime":128.68,"body":"I think it'd be a"},{"startTime":124.92,"endTime":128.68,"body":"good thing to to go over. So,"},{"startTime":129.88,"endTime":132.96,"body":"something that's been up about me today"},{"startTime":129.88,"endTime":132.96,"body":"is that"},{"startTime":132.96,"endTime":136.4,"body":"exclusions have been taken out of building"},{"startTime":132.96,"endTime":136.4,"body":"an audience and meta."},{"startTime":136.72,"endTime":139.44,"body":"So you know, how matter you can I know"},{"startTime":136.72,"endTime":139.44,"body":"you're not you know, all the time, guys,"},{"startTime":139.44,"endTime":142.52,"body":"but you know how it's like a database"},{"startTime":139.44,"endTime":142.52,"body":"or was like a database."},{"startTime":142.6,"endTime":145.6,"body":"Yeah, it's moving a further"},{"startTime":142.6,"endTime":145.6,"body":"and further away from being a database,"},{"startTime":145.96,"endTime":147.64,"body":"but you can obviously select"},{"startTime":145.96,"endTime":147.64,"body":"your interest."},{"startTime":147.64,"endTime":149.92,"body":"You can select your age groups,"},{"startTime":147.64,"endTime":149.92,"body":"you can select genders."},{"startTime":149.92,"endTime":151.84,"body":"And you could also exclude."},{"startTime":151.84,"endTime":154.84,"body":"And I had a motion today tonight because"},{"startTime":154.92,"endTime":158.44,"body":"the leads that are coming into the clinic"},{"startTime":154.92,"endTime":158.44,"body":"not from people coming from the podcast,"},{"startTime":158.44,"endTime":161.64,"body":"you all brilliant,"},{"startTime":158.44,"endTime":161.64,"body":"but from our advertising on Facebook."},{"startTime":162.0,"endTime":164.92,"body":"I get a lot of,"},{"startTime":162.0,"endTime":164.92,"body":"tradesmen and people like that."},{"startTime":164.92,"endTime":168.88,"body":"And it's not to say you don't run ads if"},{"startTime":164.92,"endTime":168.88,"body":"you're listening, but you're booking calls"},{"startTime":169.28,"endTime":172.8,"body":"and it's like middle of the day"},{"startTime":169.28,"endTime":172.8,"body":"and you're probably up a ladder"},{"startTime":172.8,"endTime":176.88,"body":"or building a house or doing a roof,"},{"startTime":172.8,"endTime":176.88,"body":"not coming onto a zoom call."},{"startTime":177.04,"endTime":181.76,"body":"And the other thing reason I know this is"},{"startTime":177.04,"endTime":181.76,"body":"because every time I get a tradesman"},{"startTime":182.6,"endTime":185.92,"body":"who does come on the call,"},{"startTime":182.6,"endTime":185.92,"body":"they go, where's the link?"},{"startTime":186.32,"endTime":188.8,"body":"And I'm like, you get the link"},{"startTime":186.32,"endTime":188.8,"body":"because it's all automated."},{"startTime":188.8,"endTime":191.32,"body":"As soon as you put your call,"},{"startTime":188.8,"endTime":191.32,"body":"the link comes through on a text."},{"startTime":191.32,"endTime":193.84,"body":"I'm not saying they're not adding it's"},{"startTime":191.32,"endTime":193.84,"body":"calendar."},{"startTime":193.84,"endTime":197.48,"body":"I then have to share the link on a text"},{"startTime":193.84,"endTime":197.48,"body":"message, and then they open on their phone"},{"startTime":198.12,"endTime":200.12,"body":"all the time, like all the time."},{"startTime":200.12,"endTime":204.92,"body":"Whereas other people who are office based"},{"startTime":200.12,"endTime":204.92,"body":"automatically have."},{"startTime":204.92,"endTime":207.52,"body":"It saves the calendar because they're on"},{"startTime":204.92,"endTime":207.52,"body":"the laptop all the time. So"},{"startTime":208.56,"endTime":210.52,"body":"I would want to exclude"},{"startTime":210.52,"endTime":213.76,"body":"tradespeople, builders"},{"startTime":210.52,"endTime":213.76,"body":"and people that I now con."},{"startTime":213.88,"endTime":214.92,"body":"So that's one of the features."},{"startTime":214.92,"endTime":218.24,"body":"So if you are an ads manager"},{"startTime":214.92,"endTime":218.24,"body":"and that is something that you're doing,"},{"startTime":218.44,"endTime":219.44,"body":"you can't do that."},{"startTime":219.44,"endTime":220.12,"body":"Any thoughts on that?"},{"startTime":220.12,"endTime":223.12,"body":"James I have a couple of thoughts."},{"startTime":223.16,"endTime":225.24,"body":"So how are you going to overcome that?"},{"startTime":225.24,"endTime":227.36,"body":"Yeah, I was going to say that"},{"startTime":225.24,"endTime":227.36,"body":"replace it with something else."},{"startTime":227.36,"endTime":231.44,"body":"Or is it just it's just got rid of"},{"startTime":227.36,"endTime":231.44,"body":"so you can still use the only way around"},{"startTime":231.44,"endTime":231.92,"body":"it would be"},{"startTime":231.92,"endTime":236.12,"body":"maybe to build a custom audience"},{"startTime":231.92,"endTime":236.12,"body":"and exclude the custom audience of people."},{"startTime":236.12,"endTime":239.44,"body":"Though as I thought about that from my ads"},{"startTime":236.12,"endTime":239.44,"body":"today, if I was to look at my CRM"},{"startTime":239.44,"endTime":245.04,"body":"and go, these people, well, do"},{"startTime":239.44,"endTime":245.04,"body":"I go into people didn't turn up to a call?"},{"startTime":245.64,"endTime":246.88,"body":"No shows."},{"startTime":246.88,"endTime":249.08,"body":"Does that become an audience"},{"startTime":246.88,"endTime":249.08,"body":"of exclusions?"},{"startTime":249.08,"endTime":250.88,"body":"People who don't show?"},{"startTime":249.08,"endTime":250.88,"body":"But there could be some."},{"startTime":250.88,"endTime":252.8,"body":"There's various reasons"},{"startTime":250.88,"endTime":252.8,"body":"why people don't show up."},{"startTime":252.8,"endTime":254.56,"body":"Could you do lookalikes"},{"startTime":252.8,"endTime":254.56,"body":"for those audience?"},{"startTime":254.56,"endTime":258.28,"body":"But you've got to have 3 to 500 people"},{"startTime":254.56,"endTime":258.28,"body":"to create a lookalike."},{"startTime":258.6,"endTime":260.8,"body":"So unless you've got a decent amount"},{"startTime":258.6,"endTime":260.8,"body":"of people coming through"},{"startTime":260.8,"endTime":263.36,"body":"and it's a big system,"},{"startTime":260.8,"endTime":263.36,"body":"you're not going to have that. So"},{"startTime":264.32,"endTime":266.08,"body":"to be fair, 90% of the time I"},{"startTime":266.08,"endTime":269.24,"body":"won't build an audience base"},{"startTime":266.08,"endTime":269.24,"body":"with exclusions in it"},{"startTime":270.0,"endTime":273.32,"body":"because we've just got to let meta"},{"startTime":270.0,"endTime":273.32,"body":"find those people."},{"startTime":273.48,"endTime":276.48,"body":"But but I've stumbled against it today."},{"startTime":276.96,"endTime":278.92,"body":"Could you say just an idea?"},{"startTime":278.92,"endTime":280.0,"body":"Could you do,"},{"startTime":280.0,"endTime":283.68,"body":"put an ad on the landing page"},{"startTime":280.0,"endTime":283.68,"body":"when they start filling in the details?"},{"startTime":284.24,"endTime":285.8,"body":"Could you ask what sector the read."},{"startTime":285.8,"endTime":288.0,"body":"And the second it says Tradesperson."},{"startTime":288.0,"endTime":290.32,"body":"Could you then kick them out?"},{"startTime":290.32,"endTime":290.92,"body":"Possibly."},{"startTime":290.92,"endTime":292.76,"body":"But then I have to bring a form in again."},{"startTime":292.76,"endTime":296.4,"body":"So it it's"},{"startTime":292.76,"endTime":296.4,"body":"you go from getting a lead easily,"},{"startTime":296.56,"endTime":299.72,"body":"getting the wrong lead to higher intent,"},{"startTime":296.56,"endTime":299.72,"body":"not getting as many leads."},{"startTime":299.92,"endTime":303.0,"body":"So it's I mean, we used to do higher"},{"startTime":299.92,"endTime":303.0,"body":"intent before Christmas."},{"startTime":304.16,"endTime":306.16,"body":"The leads dropped in January."},{"startTime":306.16,"endTime":310.0,"body":"Could have been could have been the ads"},{"startTime":306.16,"endTime":310.0,"body":"we could Mark."},{"startTime":310.04,"endTime":312.12,"body":"We've created more ads"},{"startTime":310.04,"endTime":312.12,"body":"where it could have been anything."},{"startTime":312.12,"endTime":313.76,"body":"But then the leads have gone up again."},{"startTime":313.76,"endTime":314.56,"body":"And it's not to say that"},{"startTime":314.56,"endTime":317.96,"body":"there are some winners in that,"},{"startTime":314.56,"endTime":317.96,"body":"but there's also a lot of like Monday,"},{"startTime":317.96,"endTime":321.16,"body":"what, four, four calls were booked in"},{"startTime":317.96,"endTime":321.16,"body":"and only one turned up."},{"startTime":321.16,"endTime":322.32,"body":"The one that turned up was a good one."},{"startTime":322.32,"endTime":324.92,"body":"But you want four, don't you?"},{"startTime":324.92,"endTime":327.84,"body":"So that's one of the things it's"},{"startTime":324.92,"endTime":327.84,"body":"going to happen in people's ads manager"},{"startTime":327.84,"endTime":329.64,"body":"as we go along. It's a bit of a pain."},{"startTime":329.64,"endTime":332.4,"body":"If you want more of a pain,"},{"startTime":329.64,"endTime":332.4,"body":"if you're already using it,"},{"startTime":332.4,"endTime":335.52,"body":"rebranding of Advantage plus shopping."},{"startTime":335.92,"endTime":337.12,"body":"So advantage plus shopping."},{"startTime":337.12,"endTime":338.56,"body":"If you're an e-commerce store,"},{"startTime":338.56,"endTime":341.68,"body":"you automatically your ads manager"},{"startTime":338.56,"endTime":341.68,"body":"automatically becomes advanced."},{"startTime":341.68,"endTime":344.68,"body":"Plus shopping"},{"startTime":341.68,"endTime":344.68,"body":"when you when you hit a sales campaign"},{"startTime":344.68,"endTime":347.32,"body":"that change in that to advantage"},{"startTime":344.68,"endTime":347.32,"body":"plus sales."},{"startTime":347.32,"endTime":351.08,"body":"And the reason for it is aims to reduce"},{"startTime":347.32,"endTime":351.08,"body":"confusion for advertisers."},{"startTime":351.64,"endTime":352.36,"body":"Are you confused"},{"startTime":353.64,"endTime":354.76,"body":"by that?"},{"startTime":354.76,"endTime":357.88,"body":"No. But obviously if you're doing legion"},{"startTime":358.84,"endTime":361.04,"body":"with religion,"},{"startTime":361.04,"endTime":363.96,"body":"you you're not using Advantage"},{"startTime":361.04,"endTime":363.96,"body":"Plus anymore, are you?"},{"startTime":363.96,"endTime":366.24,"body":"Legion goes to a Tate"},{"startTime":363.96,"endTime":366.24,"body":"having a tailored one."},{"startTime":366.24,"endTime":370.24,"body":"So that's it'd be interesting to see"},{"startTime":366.24,"endTime":370.24,"body":"if advantage plus sales becomes legion."},{"startTime":370.24,"endTime":374.0,"body":"And because it's different advanced"},{"startTime":370.24,"endTime":374.0,"body":"plus shopping is you do that"},{"startTime":374.28,"endTime":376.16,"body":"it can link to your catalog."},{"startTime":374.28,"endTime":376.16,"body":"Yeah that's what I'm saying."},{"startTime":376.16,"endTime":378.68,"body":"Yeah stuff. But yeah it seems to be."},{"startTime":378.68,"endTime":382.16,"body":"But you wouldn't see Advanced"},{"startTime":378.68,"endTime":382.16,"body":"Plus shopping unless you clicked on sales"},{"startTime":382.36,"endTime":383.28,"body":"as an objective."},{"startTime":383.28,"endTime":386.64,"body":"And then it would give you either"},{"startTime":383.28,"endTime":386.64,"body":"manual or advantage plus shopping."},{"startTime":386.64,"endTime":390.68,"body":"Now I always teach all my students"},{"startTime":386.64,"endTime":390.68,"body":"to go to go to manual setup."},{"startTime":391.08,"endTime":392.04,"body":"You love that, don't you?"},{"startTime":392.04,"endTime":394.4,"body":"What else do I call them?"},{"startTime":394.4,"endTime":396.44,"body":"The students,"},{"startTime":394.4,"endTime":396.44,"body":"aren't they? I'm. I'm a doctor"},{"startTime":397.72,"endTime":401.08,"body":"and nurses and I do clients."},{"startTime":401.08,"endTime":404.08,"body":"So clients going got some."},{"startTime":405.12,"endTime":407.96,"body":"I was expecting the student."},{"startTime":407.96,"endTime":411.84,"body":"I just saw that it was just going"},{"startTime":407.96,"endTime":411.84,"body":"and it was really tried as well."},{"startTime":411.84,"endTime":416.24,"body":"Really tried up"},{"startTime":411.84,"endTime":416.24,"body":"some very high levels for it."},{"startTime":416.92,"endTime":418.64,"body":"I just saw it."},{"startTime":418.64,"endTime":420.16,"body":"I just saw it. Students."},{"startTime":420.16,"endTime":424.84,"body":"And as I say, as I was saying students,"},{"startTime":420.16,"endTime":424.84,"body":"I was like, this could go either way."},{"startTime":425.2,"endTime":427.32,"body":"This could go either way."},{"startTime":427.32,"endTime":432.28,"body":"As a client, students, well, they're both"},{"startTime":427.32,"endTime":432.28,"body":"aren't like, yeah, no, it's fine."},{"startTime":432.28,"endTime":435.28,"body":"Whatever. So if I back out again."},{"startTime":435.4,"endTime":440.04,"body":"So if I use so yes it is,"},{"startTime":435.4,"endTime":440.04,"body":"it wasn't confusing."},{"startTime":440.04,"endTime":443.04,"body":"It's probably now more confusing"},{"startTime":440.04,"endTime":443.04,"body":"because it sales."},{"startTime":443.12,"endTime":444.44,"body":"Do you think so."},{"startTime":444.44,"endTime":447.56,"body":"So you think if you're e-commerce"},{"startTime":444.44,"endTime":447.56,"body":"and it says advantage plus shopping."},{"startTime":448.52,"endTime":448.88,"body":"I'm not"},{"startTime":448.88,"endTime":451.88,"body":"I'm struggling to figure out"},{"startTime":448.88,"endTime":451.88,"body":"where the confusion is coming from."},{"startTime":452.08,"endTime":453.4,"body":"I don't know why. It doesn't need to be."},{"startTime":453.4,"endTime":454.36,"body":"It doesn't need to be changed."},{"startTime":454.36,"endTime":456.08,"body":"No, but they think it does"},{"startTime":456.08,"endTime":458.96,"body":"because I've said the reason for changing"},{"startTime":456.08,"endTime":458.96,"body":"is because confusion."},{"startTime":458.96,"endTime":462.68,"body":"Well, sales is yeah,"},{"startTime":458.96,"endTime":462.68,"body":"I think it did sort of."},{"startTime":463.0,"endTime":466.76,"body":"It starts encroaching on a sales lead."},{"startTime":467.84,"endTime":468.16,"body":"Yeah."},{"startTime":468.16,"endTime":470.96,"body":"So that's why"},{"startTime":468.16,"endTime":470.96,"body":"unless they're going to use sales,"},{"startTime":470.96,"endTime":473.96,"body":"advanced price sales for Legion and"},{"startTime":474.12,"endTime":476.2,"body":"the sales because you use."},{"startTime":476.2,"endTime":477.76,"body":"Yeah. Yeah. That's that's yeah."},{"startTime":477.76,"endTime":482.32,"body":"Either way and"},{"startTime":477.76,"endTime":482.32,"body":"this is a great one advantage"},{"startTime":482.32,"endTime":485.32,"body":"plus creative enhancements"},{"startTime":482.32,"endTime":485.32,"body":"no longer on default."},{"startTime":486.04,"endTime":487.08,"body":"The only way I can."},{"startTime":487.08,"endTime":490.0,"body":"You won't know what this means"},{"startTime":487.08,"endTime":490.0,"body":"unless I give you an example."},{"startTime":490.0,"endTime":493.0,"body":"Going back to the guys"},{"startTime":490.0,"endTime":493.0,"body":"running the accounts in the agency."},{"startTime":493.16,"endTime":493.36,"body":"Yeah."},{"startTime":493.36,"endTime":497.44,"body":"When I got shouted at"},{"startTime":493.36,"endTime":497.44,"body":"because some text or a headline"},{"startTime":497.44,"endTime":500.48,"body":"was coming up above in an image"},{"startTime":497.44,"endTime":500.48,"body":"and they go, these are supposed to be off."},{"startTime":500.48,"endTime":501.92,"body":"You remember those sort of things."},{"startTime":501.92,"endTime":506.8,"body":"That's because Facebook has"},{"startTime":501.92,"endTime":506.8,"body":"and still is bringing through."},{"startTime":506.8,"endTime":510.56,"body":"So as you're building it out,"},{"startTime":506.8,"endTime":510.56,"body":"as soon as you import a video or an image,"},{"startTime":510.88,"endTime":512.44,"body":"it gives you loads of different options."},{"startTime":512.44,"endTime":516.0,"body":"So music is another one. Text overlay."},{"startTime":516.12,"endTime":516.96,"body":"You've got other"},{"startTime":516.96,"endTime":519.96,"body":"ones like image enhancement make it a bit"},{"startTime":516.96,"endTime":519.96,"body":"brighter and stuff like this."},{"startTime":520.52,"endTime":522.56,"body":"Most popular comment"},{"startTime":520.52,"endTime":522.56,"body":"will go to most relevant"},{"startTime":522.56,"endTime":525.04,"body":"comment will be the first comment. Stuff"},{"startTime":522.56,"endTime":525.04,"body":"like this."},{"startTime":525.04,"endTime":527.92,"body":"These have always been"},{"startTime":525.04,"endTime":527.92,"body":"since this got set up."},{"startTime":527.92,"endTime":530.92,"body":"I know the last 6 or 8 months on default,"},{"startTime":531.04,"endTime":535.08,"body":"so you've had to go in, insert,"},{"startTime":531.04,"endTime":535.08,"body":"put your image in or a video in,"},{"startTime":535.2,"endTime":538.24,"body":"and if unless you know, annoyingly"},{"startTime":535.2,"endTime":538.24,"body":"you have to switch off,"},{"startTime":538.24,"endTime":541.04,"body":"they're all on default"},{"startTime":538.24,"endTime":541.04,"body":"on, you have to switch them off again"},{"startTime":541.04,"endTime":544.32,"body":"and then switch them on again"},{"startTime":541.04,"endTime":544.32,"body":"to make them off, to make them go off."},{"startTime":545.4,"endTime":546.84,"body":"As soon as you duplicate an"},{"startTime":546.84,"endTime":550.16,"body":"ad and you put in another image,"},{"startTime":546.84,"endTime":550.16,"body":"it all switches back on again."},{"startTime":550.84,"endTime":552.8,"body":"So the amount of times"},{"startTime":550.84,"endTime":552.8,"body":"you have to go backwards,"},{"startTime":552.8,"endTime":554.76,"body":"forwards in my day"},{"startTime":552.8,"endTime":554.76,"body":"go backwards and forwards backwards."},{"startTime":554.76,"endTime":557.16,"body":"Always switching all these back to off."},{"startTime":557.16,"endTime":559.52,"body":"That's what caused"},{"startTime":557.16,"endTime":559.52,"body":"all of our clients to go watch."},{"startTime":559.52,"endTime":560.24,"body":"So and"},{"startTime":560.24,"endTime":561.76,"body":"when you're in different ads managers"},{"startTime":561.76,"endTime":563.88,"body":"these default"},{"startTime":561.76,"endTime":563.88,"body":"settings are in different places."},{"startTime":563.88,"endTime":566.0,"body":"So now it's actually become a standard."},{"startTime":566.0,"endTime":568.0,"body":"Matter is basically said."},{"startTime":568.0,"endTime":570.04,"body":"They are now no longer default."},{"startTime":570.04,"endTime":572.84,"body":"They're all going to be switched to off"},{"startTime":570.04,"endTime":572.84,"body":"unless you choose to have them,"},{"startTime":572.84,"endTime":577.0,"body":"which is actually really, really good news"},{"startTime":572.84,"endTime":577.0,"body":"because better that is actually better."},{"startTime":577.24,"endTime":579.64,"body":"Meta is better"},{"startTime":579.64,"endTime":580.8,"body":"on that one."},{"startTime":580.8,"endTime":582.04,"body":"AB testing is going."},{"startTime":582.04,"endTime":585.88,"body":"James, I read an article about this idea"},{"startTime":582.04,"endTime":585.88,"body":"and yeah,"},{"startTime":585.88,"endTime":588.4,"body":"I can't remember"},{"startTime":585.88,"endTime":588.4,"body":"who was it put on LinkedIn. So I press."},{"startTime":588.4,"endTime":589.36,"body":"I'll never use it."},{"startTime":590.4,"endTime":593.12,"body":"So I think that anyone who"},{"startTime":593.12,"endTime":596.76,"body":"so when you do an AB test or meta"},{"startTime":593.12,"endTime":596.76,"body":"within the platform, you can test it."},{"startTime":596.8,"endTime":598.52,"body":"It's quite easy to set up."},{"startTime":598.52,"endTime":600.68,"body":"It will ask you,"},{"startTime":598.52,"endTime":600.68,"body":"do you want to test the URLs?"},{"startTime":600.68,"endTime":602.92,"body":"Do you want to test the image?"},{"startTime":600.68,"endTime":602.92,"body":"Do you want a test? Whatever."},{"startTime":602.92,"endTime":604.72,"body":"But you can only do two things."},{"startTime":604.72,"endTime":606.8,"body":"Where is most time"},{"startTime":604.72,"endTime":606.8,"body":"when people are testing and matter?"},{"startTime":606.8,"endTime":608.68,"body":"You want to test five images."},{"startTime":606.8,"endTime":608.68,"body":"A lot of them."},{"startTime":608.68,"endTime":611.04,"body":"We are asking you to do some videos"},{"startTime":608.68,"endTime":611.04,"body":"or something"},{"startTime":611.04,"endTime":612.84,"body":"like three videos"},{"startTime":611.04,"endTime":612.84,"body":"you want to test, three videos"},{"startTime":612.84,"endTime":615.64,"body":"you wouldn't"},{"startTime":612.84,"endTime":615.64,"body":"be able to use a AB testing feature."},{"startTime":615.64,"endTime":619.2,"body":"If you have three, it can only be a"},{"startTime":615.64,"endTime":619.2,"body":"one on one against the other."},{"startTime":619.64,"endTime":623.68,"body":"So I think they probably realize that"},{"startTime":619.64,"endTime":623.68,"body":"no one actually really uses it enough."},{"startTime":624.04,"endTime":628.48,"body":"I don't know anyone who I don't"},{"startTime":624.04,"endTime":628.48,"body":"teach my students to use it at all."},{"startTime":629.28,"endTime":630.12,"body":"They don't."},{"startTime":630.12,"endTime":632.72,"body":"They don't try to create is gone."},{"startTime":632.72,"endTime":634.04,"body":"Michael. Some"},{"startTime":635.24,"endTime":636.6,"body":"on the on the time."},{"startTime":636.6,"endTime":639.6,"body":"We'll, we'll we'll touch on that"},{"startTime":636.6,"endTime":639.6,"body":"since you since you've mentioned it,"},{"startTime":639.96,"endTime":641.6,"body":"it was going to be for another one."},{"startTime":641.6,"endTime":645.44,"body":"Dynamic creative has been something"},{"startTime":641.6,"endTime":645.44,"body":"that I've used since Matt was here."},{"startTime":645.48,"endTime":646.4,"body":"Yeah."},{"startTime":646.4,"endTime":648.64,"body":"And it's been an amazing feature of meta."},{"startTime":648.64,"endTime":652.68,"body":"So what Dynamic Creative allows you to do"},{"startTime":648.64,"endTime":652.68,"body":"that's different to a normal ad?"},{"startTime":653.04,"endTime":654.68,"body":"Well, a normal out."},{"startTime":654.68,"endTime":655.88,"body":"Now you can put five create."},{"startTime":655.88,"endTime":659.28,"body":"You can put five text, five descriptions,"},{"startTime":655.88,"endTime":659.28,"body":"five headlines,"},{"startTime":659.68,"endTime":661.6,"body":"but only one image or video."},{"startTime":661.6,"endTime":664.24,"body":"Dynamic creative allowed you to do those,"},{"startTime":664.24,"endTime":667.24,"body":"but also add up to ten images"},{"startTime":664.24,"endTime":667.24,"body":"or videos together."},{"startTime":667.84,"endTime":671.56,"body":"And the system would have basically"},{"startTime":667.84,"endTime":671.56,"body":"just you put some budget behind it."},{"startTime":671.56,"endTime":673.92,"body":"I'd always advise"},{"startTime":671.56,"endTime":673.92,"body":"if you're going to have three,"},{"startTime":673.92,"endTime":677.64,"body":"if you're gonna have like £20 a day"},{"startTime":673.92,"endTime":677.64,"body":"or 30 good a day, just have three images,"},{"startTime":677.92,"endTime":678.68,"body":"two headlines."},{"startTime":678.68,"endTime":680.56,"body":"But a lot of people in the industry"},{"startTime":678.68,"endTime":680.56,"body":"call it like the three by"},{"startTime":680.56,"endTime":684.44,"body":"two, three, two, two method,"},{"startTime":680.56,"endTime":684.44,"body":"which is three images or videos,"},{"startTime":685.44,"endTime":688.44,"body":"two headlines to text primary text."},{"startTime":689.32,"endTime":691.36,"body":"But the cool thing about it"},{"startTime":691.36,"endTime":694.36,"body":"was that when you look at your metrics"},{"startTime":691.36,"endTime":694.36,"body":"in the platform,"},{"startTime":694.36,"endTime":698.16,"body":"you can actually go to breakdowns"},{"startTime":694.36,"endTime":698.16,"body":"and go by breakdown, dynamic, creative,"},{"startTime":698.44,"endTime":701.2,"body":"and it will tell you"},{"startTime":698.44,"endTime":701.2,"body":"which of the images was best, which."},{"startTime":701.2,"endTime":704.96,"body":"So it was a great testing thing"},{"startTime":701.2,"endTime":704.96,"body":"and we even use it just to scale ads"},{"startTime":704.96,"endTime":705.84,"body":"really well."},{"startTime":705.84,"endTime":708.12,"body":"They got rid of it and they've called it"},{"startTime":705.84,"endTime":708.12,"body":"flexible."},{"startTime":708.12,"endTime":711.36,"body":"Now flexible works exactly the same"},{"startTime":708.12,"endTime":711.36,"body":"in part for you don't have to switch on."},{"startTime":711.36,"endTime":712.2,"body":"It's automatically"},{"startTime":712.2,"endTime":715.88,"body":"there as an option apart from"},{"startTime":712.2,"endTime":715.88,"body":"you don't get the metrics as a breakdown."},{"startTime":716.2,"endTime":719.2,"body":"So it's for you to test well yeah."},{"startTime":719.2,"endTime":719.92,"body":"No you can't test it."},{"startTime":719.92,"endTime":724.48,"body":"So some days, like I went into my own ads"},{"startTime":719.92,"endTime":724.48,"body":"yesterday or the day before and pressed"},{"startTime":724.48,"endTime":728.52,"body":"it just to see what it work, and it did"},{"startTime":724.48,"endTime":728.52,"body":"and then it saw."},{"startTime":728.52,"endTime":730.64,"body":"Then it freezes up and crashes"},{"startTime":728.52,"endTime":730.64,"body":"your ads manager."},{"startTime":730.64,"endTime":732.48,"body":"You have to reset it and start again."},{"startTime":732.48,"endTime":735.36,"body":"Then I went on account"},{"startTime":732.48,"endTime":735.36,"body":"I call yesterday and I said I was try it."},{"startTime":735.36,"endTime":740.0,"body":"So I think it's one of those where they're"},{"startTime":735.36,"endTime":740.0,"body":"either flexible will come with that."},{"startTime":740.0,"endTime":740.24,"body":"Call it."},{"startTime":740.24,"endTime":741.68,"body":"I don't know why they wouldn't get rid"},{"startTime":741.68,"endTime":745.0,"body":"of allowing you to see which one worked"},{"startTime":741.68,"endTime":745.0,"body":"best due to me."},{"startTime":745.64,"endTime":749.12,"body":"I mean, I don't know anyone who has"},{"startTime":745.64,"endTime":749.12,"body":"doesn't think it's an amazing feature."},{"startTime":749.24,"endTime":751.08,"body":"You have to just make those."},{"startTime":751.08,"endTime":754.08,"body":"Well, the other way of testing it is"},{"startTime":751.08,"endTime":754.08,"body":"you would go one ad set,"},{"startTime":754.52,"endTime":756.96,"body":"then five ads,"},{"startTime":754.52,"endTime":756.96,"body":"but your budget is the ad set."},{"startTime":756.96,"endTime":759.32,"body":"So then it would decide of"},{"startTime":756.96,"endTime":759.32,"body":"which of the five hours is the best."},{"startTime":759.32,"endTime":760.28,"body":"But it doesn't give it."},{"startTime":760.28,"endTime":762.04,"body":"But it doesn't"},{"startTime":760.28,"endTime":762.04,"body":"really give enough budget out."},{"startTime":762.04,"endTime":765.36,"body":"So then you have to do five"},{"startTime":762.04,"endTime":765.36,"body":"ad tests, ad set, test."},{"startTime":765.36,"endTime":768.0,"body":"But then sometimes we've been even"},{"startTime":765.36,"endTime":768.0,"body":"with dynamic creative."},{"startTime":768.0,"endTime":771.8,"body":"That was always the"},{"startTime":768.0,"endTime":771.8,"body":"the conundrum of where allowing"},{"startTime":772.0,"endTime":776.04,"body":"meta to put budget towards certain images."},{"startTime":776.32,"endTime":779.88,"body":"Yeah, but how do we know that image hasn't"},{"startTime":776.32,"endTime":779.88,"body":"resonated with an audience"},{"startTime":779.88,"endTime":782.6,"body":"because it hasn't been shown that."},{"startTime":779.88,"endTime":782.6,"body":"And that was always that was always there."},{"startTime":782.6,"endTime":785.32,"body":"So you remember that from even people say,"},{"startTime":782.6,"endTime":785.32,"body":"oh, we had"},{"startTime":785.32,"endTime":787.24,"body":"we had a huge debate in the office"},{"startTime":785.32,"endTime":787.24,"body":"about it,"},{"startTime":787.24,"endTime":789.72,"body":"you know, because but you,"},{"startTime":787.24,"endTime":789.72,"body":"because you have to put an equal amount"},{"startTime":789.72,"endTime":792.92,"body":"now is fine if I'm putting"},{"startTime":789.72,"endTime":792.92,"body":"if I put so my, my ads at the moment."},{"startTime":792.92,"endTime":794.08,"body":"So Michael's done."},{"startTime":794.08,"endTime":795.04,"body":"Our ads are really cool."},{"startTime":795.04,"endTime":796.68,"body":"There's me you know different ones"},{"startTime":796.68,"endTime":799.64,"body":"and there's three that I know 3"},{"startTime":796.68,"endTime":799.64,"body":"or 4 that I know really work really well."},{"startTime":799.64,"endTime":803.64,"body":"Now I've put them in a dynamic creative"},{"startTime":799.64,"endTime":803.64,"body":"because it's a way to help budget."},{"startTime":803.64,"endTime":805.32,"body":"You can put a small amount"},{"startTime":803.64,"endTime":805.32,"body":"of budget on that."},{"startTime":805.32,"endTime":806.84,"body":"You can put for ads in there."},{"startTime":806.84,"endTime":809.6,"body":"You know,"},{"startTime":806.84,"endTime":809.6,"body":"they will work, let it do its thing,"},{"startTime":809.6,"endTime":810.96,"body":"and you can just sort of leave it alone."},{"startTime":810.96,"endTime":811.96,"body":"That's fine,"},{"startTime":811.96,"endTime":814.96,"body":"because I don't need I don't need to know"},{"startTime":811.96,"endTime":814.96,"body":"which one is going to win."},{"startTime":814.96,"endTime":817.64,"body":"But if you are testing,"},{"startTime":814.96,"endTime":817.64,"body":"you just can't test like that."},{"startTime":817.64,"endTime":820.84,"body":"And if you do the ad that you've just"},{"startTime":817.64,"endTime":820.84,"body":"described as everyone moaned about it,"},{"startTime":821.36,"endTime":823.2,"body":"it will just find a winner."},{"startTime":823.2,"endTime":825.4,"body":"And that's great. If it's like, well,"},{"startTime":823.2,"endTime":825.4,"body":"I need to find a winner."},{"startTime":825.4,"endTime":828.76,"body":"But if you want to know which one"},{"startTime":825.4,"endTime":828.76,"body":"and the clients at the other day."},{"startTime":828.92,"endTime":832.6,"body":"So okay, so I get why you're building it"},{"startTime":828.92,"endTime":832.6,"body":"now with one asset,"},{"startTime":832.6,"endTime":834.64,"body":"one creative, one I, one creative."},{"startTime":834.64,"endTime":837.64,"body":"But you said"},{"startTime":834.64,"endTime":837.64,"body":"now I have to put $20 on each ad set."},{"startTime":837.68,"endTime":839.32,"body":"And I was I don't want to spend $20 a day."},{"startTime":839.32,"endTime":841.48,"body":"And I'm like, well, you're"},{"startTime":839.32,"endTime":841.48,"body":"not going to find out which one works."},{"startTime":841.48,"endTime":843.28,"body":"You can't test at that. Yeah."},{"startTime":843.28,"endTime":846.12,"body":"So I would like you to think"},{"startTime":846.12,"endTime":848.8,"body":"I would be really disappointed"},{"startTime":846.12,"endTime":848.8,"body":"if meta got away with"},{"startTime":849.88,"endTime":852.12,"body":"it. Dynamic, creative as a whole."},{"startTime":852.12,"endTime":854.32,"body":"I don't mind the flex. Well,"},{"startTime":852.12,"endTime":854.32,"body":"I haven't got a problem with it."},{"startTime":854.32,"endTime":857.08,"body":"Apart from we lose our testing facility"},{"startTime":857.08,"endTime":860.92,"body":"and that's that's the thing"},{"startTime":857.08,"endTime":860.92,"body":"that's, really annoying."},{"startTime":860.92,"endTime":865.8,"body":"And then finally a"},{"startTime":860.92,"endTime":865.8,"body":"I generated ads will have a,"},{"startTime":865.88,"endTime":870.72,"body":"transparency label, a bit like TikTok,"},{"startTime":865.88,"endTime":870.72,"body":"where it's like, this is I would know."},{"startTime":871.2,"endTime":874.2,"body":"Yeah, but it's going to be the system"},{"startTime":871.2,"endTime":874.2,"body":"that picks it up."},{"startTime":875.2,"endTime":877.76,"body":"So at the moment they haven't said"},{"startTime":875.2,"endTime":877.76,"body":"whether it will be,"},{"startTime":877.76,"endTime":881.0,"body":"metal meta will add labels to ads"},{"startTime":881.12,"endTime":884.08,"body":"that are generated or assisted by AI."},{"startTime":884.08,"endTime":886.12,"body":"So that copy"},{"startTime":886.12,"endTime":887.52,"body":"this is what we don't know yet."},{"startTime":887.52,"endTime":891.72,"body":"Okay, I don't think I don't think"},{"startTime":887.52,"endTime":891.72,"body":"copy is going to be the problem."},{"startTime":891.88,"endTime":894.4,"body":"Everyone is using AI to help"},{"startTime":891.88,"endTime":894.4,"body":"with that copy."},{"startTime":894.4,"endTime":899.2,"body":"And because we do it, you can see"},{"startTime":894.4,"endTime":899.2,"body":"you can see a mile of a week ago,"},{"startTime":899.2,"endTime":902.2,"body":"it doesn't look very good, but that's"},{"startTime":899.2,"endTime":902.2,"body":"just because I think we know it."},{"startTime":902.68,"endTime":904.76,"body":"I think it's"},{"startTime":902.68,"endTime":904.76,"body":"I think I don't think the code is problem."},{"startTime":904.76,"endTime":908.68,"body":"I think it's the imagery of the videos"},{"startTime":904.76,"endTime":908.68,"body":"what's fake and what's real."},{"startTime":908.68,"endTime":909.16,"body":"Yeah. Right."},{"startTime":909.16,"endTime":912.16,"body":"So I don't mind Lewis promoting something"},{"startTime":909.16,"endTime":912.16,"body":"that's going to do"},{"startTime":912.16,"endTime":914.84,"body":"the that's going to be"},{"startTime":912.16,"endTime":914.84,"body":"I think that's going to be the cause."},{"startTime":914.84,"endTime":918.28,"body":"I have you seen some of these artists"},{"startTime":918.28,"endTime":922.12,"body":"on Instagram or TikTok"},{"startTime":918.28,"endTime":922.12,"body":"that do amazing AI stuff?"},{"startTime":922.12,"endTime":923.36,"body":"Yeah, that was one the other day."},{"startTime":923.36,"endTime":927.48,"body":"I don't know if you've seen it, which is"},{"startTime":923.36,"endTime":927.48,"body":"the polar bear, and there's a polar bear."},{"startTime":927.84,"endTime":930.68,"body":"He sort of specializes in polar bears,"},{"startTime":927.84,"endTime":930.68,"body":"but this one had like a,"},{"startTime":932.04,"endTime":932.8,"body":"a bug,"},{"startTime":932.8,"endTime":935.8,"body":"like a dinosaur centipede,"},{"startTime":932.8,"endTime":935.8,"body":"which is on his back."},{"startTime":936.08,"endTime":940.56,"body":"And I looked it and went, well,"},{"startTime":936.08,"endTime":940.56,"body":"unless there's they've made some discovery"},{"startTime":940.56,"endTime":944.96,"body":"in the Antarctic of some weird,"},{"startTime":940.56,"endTime":944.96,"body":"massive, two meter long centipedes."},{"startTime":944.96,"endTime":946.36,"body":"That's fake."},{"startTime":946.36,"endTime":947.2,"body":"It's unbelievable."},{"startTime":947.2,"endTime":948.64,"body":"Yeah, it's very, very good."},{"startTime":948.64,"endTime":950.24,"body":"But that's good from meta perspective."},{"startTime":950.24,"endTime":953.2,"body":"And I think there's, I think"},{"startTime":950.24,"endTime":953.2,"body":"there's a real need for that. Yeah."},{"startTime":953.2,"endTime":955.48,"body":"Because there's a lot of obviously"},{"startTime":953.2,"endTime":955.48,"body":"we're seeing"},{"startTime":955.48,"endTime":958.88,"body":"obviously the meteoric rise of AI,"},{"startTime":955.48,"endTime":958.88,"body":"especially when it comes to creative."},{"startTime":958.88,"endTime":961.28,"body":"And it's only going to get a place"},{"startTime":958.88,"endTime":961.28,"body":"like Midjourney."},{"startTime":961.28,"endTime":962.6,"body":"It's only going to get better"},{"startTime":961.28,"endTime":962.6,"body":"and better and better."},{"startTime":962.6,"endTime":965.08,"body":"It's getting better by the day,"},{"startTime":962.6,"endTime":965.08,"body":"not the week or year."},{"startTime":965.08,"endTime":966.4,"body":"It's getting better by the day."},{"startTime":966.4,"endTime":970.04,"body":"So I think having that on there"},{"startTime":966.4,"endTime":970.04,"body":"is, is is a positive"},{"startTime":970.36,"endTime":973.36,"body":"because if you are being served"},{"startTime":970.36,"endTime":973.36,"body":"a sponsor dad"},{"startTime":973.84,"endTime":976.52,"body":"and it's telling you"},{"startTime":973.84,"endTime":976.52,"body":"that this certain product is really good"},{"startTime":976.52,"endTime":981.36,"body":"and it's UGC, but it uses is"},{"startTime":976.52,"endTime":981.36,"body":"actually is a is an AI bot,"},{"startTime":983.12,"endTime":985.36,"body":"I think that's"},{"startTime":983.12,"endTime":985.36,"body":"not that's something that needs to be"},{"startTime":985.36,"endTime":987.64,"body":"they need to be quite transparent"},{"startTime":985.36,"endTime":987.64,"body":"with so many matrix."},{"startTime":987.64,"endTime":990.6,"body":"He's doing some he uses some UGC AI."},{"startTime":990.6,"endTime":993.72,"body":"So we've figured out that"},{"startTime":990.6,"endTime":993.72,"body":"you don't know it's AI."},{"startTime":993.96,"endTime":999.08,"body":"If you're just doing a a small say bottom,"},{"startTime":993.96,"endTime":999.08,"body":"left hand, side or right is the AI."},{"startTime":999.56,"endTime":1001.32,"body":"And then we put subtitles."},{"startTime":1001.32,"endTime":1003.08,"body":"But as you know, Mike,"},{"startTime":1001.32,"endTime":1003.08,"body":"when you do the videos,"},{"startTime":1003.08,"endTime":1005.72,"body":"we put the subtitles"},{"startTime":1003.08,"endTime":1005.72,"body":"actually quite near the face"},{"startTime":1005.72,"endTime":1009.0,"body":"so that you're not concentrating"},{"startTime":1005.72,"endTime":1009.0,"body":"on the lips and the movement, the eyes,"},{"startTime":1009.0,"endTime":1010.8,"body":"because that's usually what gives it away."},{"startTime":1010.8,"endTime":1013.6,"body":"It's usually"},{"startTime":1010.8,"endTime":1013.6,"body":"the same characteristics are repeated."},{"startTime":1013.6,"endTime":1015.52,"body":"So we stick in the bottom corner."},{"startTime":1015.52,"endTime":1018.52,"body":"Then we've got another video in the"},{"startTime":1015.52,"endTime":1018.52,"body":"background which is doing other stuff."},{"startTime":1018.84,"endTime":1021.6,"body":"And he put one,"},{"startTime":1018.84,"endTime":1021.6,"body":"he put one out the other day."},{"startTime":1021.6,"endTime":1024.68,"body":"He sent me two weeks ago, a week ago"},{"startTime":1021.6,"endTime":1024.68,"body":"he sent me one saying, I've got some news,"},{"startTime":1024.84,"endTime":1026.8,"body":"send sent on WhatsApp for me to download."},{"startTime":1026.8,"endTime":1028.8,"body":"And I wrote."},{"startTime":1028.8,"endTime":1031.32,"body":"I was like, is that I was like"},{"startTime":1028.8,"endTime":1031.32,"body":"one of the girls that's in the clinic."},{"startTime":1031.32,"endTime":1033.08,"body":"And it was I can't tell. And I was like,"},{"startTime":1034.24,"endTime":1035.4,"body":"fair play."},{"startTime":1035.4,"endTime":1040.48,"body":"I was I had to question whether it was"},{"startTime":1035.4,"endTime":1040.48,"body":"one of his girls is getting scarily good."},{"startTime":1040.64,"endTime":1041.68,"body":"So that's good."},{"startTime":1041.68,"endTime":1043.8,"body":"So that's good feature for meta."},{"startTime":1043.8,"endTime":1046.8,"body":"That's better or meta"},{"startTime":1043.8,"endTime":1046.8,"body":"that's better or meta."},{"startTime":1047.84,"endTime":1050.0,"body":"And that's it for better"},{"startTime":1047.84,"endTime":1050.0,"body":"or meta this week."},{"startTime":1050.0,"endTime":1051.92,"body":"Thank you for joining Michael and James."},{"startTime":1051.92,"endTime":1054.92,"body":"I thought it was good"},{"startTime":1051.92,"endTime":1054.92,"body":"little conversation for our first episode."},{"startTime":1055.2,"endTime":1057.16,"body":"Yeah, it's good."},{"startTime":1057.16,"endTime":1059.8,"body":"Thank you."},{"startTime":1059.8,"endTime":1061.44,"body":"Thank you for joining us again today."},{"startTime":1061.44,"endTime":1065.32,"body":"If you want to find out more, please head"},{"startTime":1061.44,"endTime":1065.32,"body":"over to our socials at Let's Run Social,"},{"startTime":1065.56,"endTime":1067.48,"body":"where we share daily content."},{"startTime":1067.48,"endTime":1069.68,"body":"And please feel free to drop us a message."},{"startTime":1069.68,"endTime":1072.16,"body":"We'd love to hear from you"},{"startTime":1069.68,"endTime":1072.16,"body":"and any questions"},{"startTime":1072.16,"endTime":1075.08,"body":"that you would like answered."},{"startTime":1072.16,"endTime":1075.08,"body":"We can do that here on the podcast."}]}