{"version":"1.0.0","segments":[{"startTime":45.295,"endTime":45.587,"body":"Hello."},{"startTime":45.587,"endTime":49.841,"body":"Welcome to Let's Run Facebook podcast,"},{"startTime":45.587,"endTime":49.841,"body":"the podcast with myself Nick Boddington"},{"startTime":49.966,"endTime":50.717,"body":"of course."},{"startTime":50.717,"endTime":54.512,"body":"And Michael Harris full name."},{"startTime":54.929,"endTime":58.099,"body":"So today"},{"startTime":54.929,"endTime":58.099,"body":"we are going to be talking about AI"},{"startTime":58.475,"endTime":61.519,"body":"and the new creative,"},{"startTime":61.603,"endTime":64.606,"body":"unbelievable creative formatting"},{"startTime":61.603,"endTime":64.606,"body":"and AI and how"},{"startTime":64.606,"endTime":67.609,"body":"is that's going to change the industry"},{"startTime":64.606,"endTime":67.609,"body":"and how it's going to help advertisers."},{"startTime":68.485,"endTime":70.403,"body":"I'm going to be talking about"},{"startTime":68.485,"endTime":70.403,"body":"a little bit of performance,"},{"startTime":70.403,"endTime":73.573,"body":"Max and stuff like that"},{"startTime":70.403,"endTime":73.573,"body":"to get us going, but guys get into it"},{"startTime":73.782,"endTime":75.325,"body":"So how are you, Michael?"},{"startTime":75.325,"endTime":75.992,"body":"I'm good."},{"startTime":75.992,"endTime":78.203,"body":"Yeah, I'm, You nervous?"},{"startTime":78.203,"endTime":80.705,"body":"We're deep in the performance, Max."},{"startTime":80.705,"endTime":83.833,"body":"At the moment,"},{"startTime":80.705,"endTime":83.833,"body":"trying to make assets for Rupert,"},{"startTime":83.833,"endTime":85.71,"body":"which is a bit different"},{"startTime":83.833,"endTime":85.71,"body":"to what we normally do."},{"startTime":85.71,"endTime":87.962,"body":"Do you understand anything"},{"startTime":85.71,"endTime":87.962,"body":"about the performance, Max?"},{"startTime":89.297,"endTime":92.175,"body":"Yeah, more than I did before"},{"startTime":92.175,"endTime":92.967,"body":"doing the vlogs."},{"startTime":92.967,"endTime":97.43,"body":"Quite helpful, because James"},{"startTime":92.967,"endTime":97.43,"body":"had a long call with Chris Nightingale."},{"startTime":97.43,"endTime":102.977,"body":"Shout out Chris through those P features"},{"startTime":97.43,"endTime":102.977,"body":"that he does PPC and stuff."},{"startTime":102.977,"endTime":104.979,"body":"And he was talking about performance Max."},{"startTime":104.979,"endTime":108.733,"body":"So I sort of I'm trying to put like"},{"startTime":104.979,"endTime":108.733,"body":"relevant things on the screen."},{"startTime":109.15,"endTime":112.946,"body":"So when they spoke about performance Max,"},{"startTime":109.15,"endTime":112.946,"body":"I put up like a thing from Google"},{"startTime":112.946,"endTime":115.24,"body":"saying what it is, it's"},{"startTime":112.946,"endTime":115.24,"body":"sort of a bit similar."},{"startTime":115.24,"endTime":118.368,"body":"I don't know what the what's the"},{"startTime":115.24,"endTime":118.368,"body":"the Facebook thing."},{"startTime":118.743,"endTime":121.704,"body":"We, was dynamic."},{"startTime":118.743,"endTime":121.704,"body":"Now it's called flexible."},{"startTime":121.704,"endTime":125.875,"body":"Because we used to we do like a Omnia"},{"startTime":121.704,"endTime":125.875,"body":"eight thing that we were like"},{"startTime":125.875,"endTime":129.212,"body":"we just slightly different"},{"startTime":125.875,"endTime":129.212,"body":"follow people around type thing."},{"startTime":129.254,"endTime":130.547,"body":"Yeah, but that's slightly different."},{"startTime":130.547,"endTime":133.55,"body":"So the performance Max"},{"startTime":130.547,"endTime":133.55,"body":"is basically Google owns YouTube,"},{"startTime":134.092,"endTime":138.513,"body":"Google,"},{"startTime":134.092,"endTime":138.513,"body":"Gmail, search, shopping, everything."},{"startTime":139.514,"endTime":141.057,"body":"And basically perform."},{"startTime":141.057,"endTime":143.309,"body":"What you would do before is"},{"startTime":141.057,"endTime":143.309,"body":"you would set up a Google site"},{"startTime":143.309,"endTime":145.27,"body":"and you choose where you want it to go."},{"startTime":145.27,"endTime":146.98,"body":"I want this video to be on YouTube."},{"startTime":146.98,"endTime":149.649,"body":"What they've basically done is"},{"startTime":146.98,"endTime":149.649,"body":"I think it's about two years old,"},{"startTime":149.649,"endTime":154.279,"body":"maybe even three is they"},{"startTime":149.649,"endTime":154.279,"body":"you provide it with the asset."},{"startTime":154.279,"endTime":158.408,"body":"So you like you did those portrait videos,"},{"startTime":154.279,"endTime":158.408,"body":"you were sure you had you made that."},{"startTime":158.449,"endTime":161.452,"body":"You'd made the same video"},{"startTime":158.449,"endTime":161.452,"body":"square and landscape."},{"startTime":161.578,"endTime":165.748,"body":"So then you insert though, so"},{"startTime":161.578,"endTime":165.748,"body":"the square might come up on one placement,"},{"startTime":166.499,"endTime":169.502,"body":"the landscape might come up on YouTube."},{"startTime":169.627,"endTime":172.63,"body":"So it just basically says, right,"},{"startTime":169.627,"endTime":172.63,"body":"you give us those assets,"},{"startTime":172.922,"endTime":177.051,"body":"you turn your campaign on"},{"startTime":172.922,"endTime":177.051,"body":"and we'll use all of those Google channels"},{"startTime":177.677,"endTime":178.803,"body":"to see where it goes."},{"startTime":178.803,"endTime":180.638,"body":"And it might work"},{"startTime":178.803,"endTime":180.638,"body":"out. There you go. Right."},{"startTime":181.639,"endTime":184.767,"body":"Search worked well, YouTube worked well."},{"startTime":184.893,"endTime":185.81,"body":"I'm that's it."},{"startTime":185.81,"endTime":186.644,"body":"And the rest of them did it."},{"startTime":186.644,"endTime":188.605,"body":"And then you turn off"},{"startTime":186.644,"endTime":188.605,"body":"those of the channels."},{"startTime":188.605,"endTime":190.481,"body":"But that's why"},{"startTime":188.605,"endTime":190.481,"body":"you need those amounts of assets."},{"startTime":190.481,"endTime":193.818,"body":"And what Chris has done is obviously say,"},{"startTime":190.481,"endTime":193.818,"body":"this is this is what I need from you."},{"startTime":194.152,"endTime":195.195,"body":"There is a minimum."},{"startTime":195.195,"endTime":199.073,"body":"Whereas on Facebook"},{"startTime":195.195,"endTime":199.073,"body":"you can do a flexible ad and if you wanted"},{"startTime":199.073,"endTime":202.368,"body":"to, you could just put three images"},{"startTime":199.073,"endTime":202.368,"body":"or two images in one video in it."},{"startTime":202.535,"endTime":204.829,"body":"But you need a lot more for performance."},{"startTime":204.829,"endTime":209.542,"body":"Is the Google like set up of where it"},{"startTime":204.829,"endTime":209.542,"body":"distributes it better than the meta one?"},{"startTime":209.542,"endTime":214.172,"body":"Because I know the metal one can sometimes"},{"startTime":209.542,"endTime":214.172,"body":"like not optimize things very well."},{"startTime":214.172,"endTime":215.506,"body":"You know where it shows."},{"startTime":215.506,"endTime":217.967,"body":"I don't know enough about the Google side."},{"startTime":215.506,"endTime":217.967,"body":"No, neither one."},{"startTime":217.967,"endTime":218.885,"body":"James was saying."},{"startTime":218.885,"endTime":221.888,"body":"It's probably better though,"},{"startTime":218.885,"endTime":221.888,"body":"because it probably"},{"startTime":222.055,"endTime":224.766,"body":"is going to put it in places"},{"startTime":222.055,"endTime":224.766,"body":"where it actually looks."},{"startTime":224.766,"endTime":225.391,"body":"Yeah, right."},{"startTime":225.391,"endTime":228.394,"body":"My only reservation with it would be that,"},{"startTime":228.645,"endTime":231.773,"body":"it or the performance"},{"startTime":228.645,"endTime":231.773,"body":"match would work better."},{"startTime":232.19,"endTime":236.11,"body":"It all works better"},{"startTime":232.19,"endTime":236.11,"body":"if you've already had conversions,"},{"startTime":237.237,"endTime":237.528,"body":"because it"},{"startTime":237.528,"endTime":240.698,"body":"needs to work off something and you go"},{"startTime":237.528,"endTime":240.698,"body":"rather than just going from nothing."},{"startTime":240.698,"endTime":241.407,"body":"You've had three people."},{"startTime":241.407,"endTime":242.909,"body":"300 people have converter ready."},{"startTime":242.909,"endTime":245.912,"body":"I'm going to use that knowledge of those"},{"startTime":242.909,"endTime":245.912,"body":"300 people to go and find more people."},{"startTime":246.287,"endTime":248.539,"body":"But when it's early stages, it's harder."},{"startTime":248.539,"endTime":253.711,"body":"And I was just I was so it just is whether"},{"startTime":248.539,"endTime":253.711,"body":"it is performance max too early or not."},{"startTime":253.711,"endTime":255.296,"body":"But apparently not."},{"startTime":255.296,"endTime":255.964,"body":"Yeah."},{"startTime":255.964,"endTime":258.341,"body":"That's what James was sort of"},{"startTime":255.964,"endTime":258.341,"body":"when he first went to it."},{"startTime":258.341,"endTime":261.386,"body":"He was going to Chris by saying like,"},{"startTime":258.341,"endTime":261.386,"body":"can we do it"},{"startTime":261.386,"endTime":262.845,"body":"or should we do it at this point?"},{"startTime":262.845,"endTime":265.807,"body":"So yeah, I think it's more of like a test"},{"startTime":262.845,"endTime":265.807,"body":"type thing."},{"startTime":265.807,"endTime":266.224,"body":"Yeah."},{"startTime":266.224,"endTime":270.687,"body":"And we're hoping that we've started"},{"startTime":266.224,"endTime":270.687,"body":"doing a lot more YouTube stuff."},{"startTime":270.687,"endTime":273.648,"body":"James was saying"},{"startTime":270.687,"endTime":273.648,"body":"that the stats have been really good."},{"startTime":273.648,"endTime":276.567,"body":"I can probably yeah, he does"},{"startTime":273.648,"endTime":276.567,"body":"the YouTube is pretty good, isn't it?"},{"startTime":276.567,"endTime":277.193,"body":"Yeah. Because we"},{"startTime":277.193,"endTime":281.572,"body":"what we started doing was the vlog,"},{"startTime":277.193,"endTime":281.572,"body":"The road to a Thousand Users vlog."},{"startTime":281.572,"endTime":282.865,"body":"We're now putting the whole thing"},{"startTime":282.865,"endTime":286.202,"body":"into opus and basically"},{"startTime":282.865,"endTime":286.202,"body":"getting loads of clips out of it."},{"startTime":286.494,"endTime":290.29,"body":"So of course we"},{"startTime":286.494,"endTime":290.29,"body":"YouTube as short as YouTube shorts."},{"startTime":290.29,"endTime":290.456,"body":"Yeah."},{"startTime":290.456,"endTime":294.794,"body":"So we've gone back through all"},{"startTime":290.456,"endTime":294.794,"body":"the episodes and I've pulled all clips."},{"startTime":294.794,"endTime":295.586,"body":"So then we've got"},{"startTime":296.587,"endTime":298.047,"body":"three a day going out."},{"startTime":298.047,"endTime":301.134,"body":"So some of them,"},{"startTime":298.047,"endTime":301.134,"body":"some of them will be like 20 something."},{"startTime":301.134,"endTime":303.136,"body":"These we've got a few here"},{"startTime":301.134,"endTime":303.136,"body":"that like a thousand."},{"startTime":303.136,"endTime":306.723,"body":"A lot of the ones about like James"},{"startTime":303.136,"endTime":306.723,"body":"Walton stuff seem to be doing quite well."},{"startTime":307.098,"endTime":311.561,"body":"But I think James said that"},{"startTime":307.098,"endTime":311.561,"body":"where the analytics are, 18,000."},{"startTime":311.561,"endTime":314.731,"body":"The thing James is basically saying"},{"startTime":311.561,"endTime":314.731,"body":"the watch time we've had in April"},{"startTime":314.731,"endTime":317.734,"body":"so far is like half the watch time"},{"startTime":314.731,"endTime":317.734,"body":"we had in the whole of month."},{"startTime":317.775,"endTime":320.695,"body":"Look at the look at the"},{"startTime":317.775,"endTime":320.695,"body":"look at the graph there, the bottom."},{"startTime":320.695,"endTime":321.487,"body":"Yeah."},{"startTime":321.487,"endTime":322.739,"body":"The thing really grown, isn't it."},{"startTime":322.739,"endTime":323.531,"body":"Like 2.5 hours."},{"startTime":323.531,"endTime":324.615,"body":"It's a bit long."},{"startTime":324.615,"endTime":325.95,"body":"Yeah. So it's oh wow."},{"startTime":325.95,"endTime":327.744,"body":"It really has increased isn't that. Yeah."},{"startTime":327.744,"endTime":329.704,"body":"I don't know what that that graph is for."},{"startTime":329.704,"endTime":331.831,"body":"I that's just for views."},{"startTime":329.704,"endTime":331.831,"body":"Yeah. So brilliant."},{"startTime":331.831,"endTime":334.042,"body":"I wonder whether my stuff"},{"startTime":331.831,"endTime":334.042,"body":"could go in that."},{"startTime":334.042,"endTime":334.876,"body":"Well could you do the."},{"startTime":334.876,"endTime":340.882,"body":"Okay you put stuff into tick tock and,"},{"startTime":334.876,"endTime":340.882,"body":"and TikTok and Instagram."},{"startTime":341.215,"endTime":343.843,"body":"Can you go into my channel on for shorts?"},{"startTime":343.843,"endTime":345.636,"body":"I think I've got your channel on here."},{"startTime":345.636,"endTime":346.679,"body":"Yeah. Can you do the same thing?"},{"startTime":346.679,"endTime":348.014,"body":"Do you just feed it in is another feed?"},{"startTime":348.014,"endTime":350.933,"body":"Neat point and. Yeah, it's got,"},{"startTime":351.893,"endTime":352.602,"body":"on the post"},{"startTime":352.602,"endTime":356.439,"body":"planner thing that we use,"},{"startTime":352.602,"endTime":356.439,"body":"you can do YouTube shorts from basically,"},{"startTime":356.439,"endTime":361.194,"body":"if you upload a video that's vertical"},{"startTime":356.439,"endTime":361.194,"body":"and yeah, not up to the maximum."},{"startTime":361.194,"endTime":364.03,"body":"So you're able to do the same thing."},{"startTime":361.194,"endTime":364.03,"body":"Hey using my clips."},{"startTime":364.03,"endTime":365.823,"body":"Oh can you do that. Yeah. See"},{"startTime":364.03,"endTime":365.823,"body":"what happens."},{"startTime":365.823,"endTime":367.784,"body":"Yes. We've been putting a load of them"},{"startTime":365.823,"endTime":367.784,"body":"in there."},{"startTime":367.784,"endTime":372.163,"body":"But James was same with the, performance"},{"startTime":367.784,"endTime":372.163,"body":"Max stuff."},{"startTime":372.163,"endTime":375.166,"body":"He's hoping that"},{"startTime":372.163,"endTime":375.166,"body":"if we've got a lot of content"},{"startTime":375.166,"endTime":378.127,"body":"going out on YouTube,"},{"startTime":375.166,"endTime":378.127,"body":"that will sort of help the allegory."},{"startTime":378.169,"endTime":379.879,"body":"Well, I think it's much so."},{"startTime":379.879,"endTime":385.927,"body":"I was a little bit"},{"startTime":379.879,"endTime":385.927,"body":"annoyed for my own side, just how"},{"startTime":386.427,"endTime":389.555,"body":"well you YouTube shorts are working."},{"startTime":390.264,"endTime":391.641,"body":"So I'm just generally what you mean."},{"startTime":391.641,"endTime":392.809,"body":"Well, I was looking."},{"startTime":392.809,"endTime":396.062,"body":"I will, I just showed you a picture"},{"startTime":392.809,"endTime":396.062,"body":"of basically what this post."},{"startTime":396.479,"endTime":399.816,"body":"Let's guys, what this podcast is about"},{"startTime":400.233,"endTime":404.529,"body":"is AI and creative"},{"startTime":400.233,"endTime":404.529,"body":"and how I was going to help creative."},{"startTime":404.737,"endTime":407.573,"body":"But we've been talking"},{"startTime":404.737,"endTime":407.573,"body":"about marketing first, but"},{"startTime":407.573,"endTime":413.162,"body":"talk going back slightly on AI creative,"},{"startTime":407.573,"endTime":413.162,"body":"I started using a bit of AI creative"},{"startTime":413.162,"endTime":416.707,"body":"for my own personal benefits"},{"startTime":413.162,"endTime":416.707,"body":"of building a barbecue area."},{"startTime":417.041,"endTime":419.252,"body":"So we're going"},{"startTime":417.041,"endTime":419.252,"body":"actually, we're going to go on to that."},{"startTime":419.252,"endTime":420.461,"body":"But,"},{"startTime":422.13,"endTime":423.256,"body":"when I was trying to"},{"startTime":423.256,"endTime":427.176,"body":"YouTube and search for how to"},{"startTime":427.468,"endTime":431.848,"body":"how to do a layout of a barbecue area,"},{"startTime":427.468,"endTime":431.848,"body":"it was bringing me up shorts first."},{"startTime":432.306,"endTime":432.64,"body":"Yeah."},{"startTime":432.64,"endTime":435.184,"body":"What's a short, a shorts, a short video."},{"startTime":435.184,"endTime":437.061,"body":"So when I was clicking on it,"},{"startTime":435.184,"endTime":437.061,"body":"it was all I sped up"},{"startTime":437.061,"endTime":438.688,"body":"and I was like,"},{"startTime":437.061,"endTime":438.688,"body":"you're not showing me how to do it."},{"startTime":438.688,"endTime":440.69,"body":"Yeah, you're not to go proper."},{"startTime":440.69,"endTime":441.899,"body":"So but that was the first thing."},{"startTime":441.899,"endTime":444.569,"body":"That's priority of YouTube"},{"startTime":441.899,"endTime":444.569,"body":"to show you the shorts."},{"startTime":444.569,"endTime":448.03,"body":"I had to then go and click on videos"},{"startTime":444.569,"endTime":448.03,"body":"to actually see the whole again."},{"startTime":448.03,"endTime":450.366,"body":"It even"},{"startTime":448.03,"endTime":450.366,"body":"sometimes it doesn't happen all the time."},{"startTime":450.366,"endTime":452.285,"body":"But if you open"},{"startTime":450.366,"endTime":452.285,"body":"like YouTube on your phone,"},{"startTime":452.285,"endTime":454.495,"body":"a lot of times"},{"startTime":452.285,"endTime":454.495,"body":"it will just open to like the shorts."},{"startTime":454.495,"endTime":455.163,"body":"Yeah, yeah."},{"startTime":455.163,"endTime":456.247,"body":"So I get it."},{"startTime":456.247,"endTime":460.168,"body":"But and the videos I saw, the shorts,"},{"startTime":456.247,"endTime":460.168,"body":"I was like, I want to see this as a video."},{"startTime":460.168,"endTime":463.129,"body":"But the content creator hasn't"},{"startTime":460.168,"endTime":463.129,"body":"made a proper video."},{"startTime":463.129,"endTime":466.507,"body":"They've concentrated on the shorts,"},{"startTime":463.129,"endTime":466.507,"body":"which tells me that YouTube is going"},{"startTime":466.507,"endTime":470.928,"body":"to start developing into another"},{"startTime":466.507,"endTime":470.928,"body":"sort of TikTok shorts, really, isn't it?"},{"startTime":470.928,"endTime":472.68,"body":"Yeah, they're trying to jump on that."},{"startTime":472.68,"endTime":475.766,"body":"Which brings me"},{"startTime":472.68,"endTime":475.766,"body":"before we go to our AI creative,"},{"startTime":477.226,"endTime":478.478,"body":"we've got some news."},{"startTime":478.478,"endTime":480.938,"body":"Oh, yeah, I'm scared already for"},{"startTime":478.478,"endTime":480.938,"body":"James is I don't forget."},{"startTime":480.938,"endTime":483.691,"body":"And I was like,"},{"startTime":480.938,"endTime":483.691,"body":"I've already got some news. Michael James."},{"startTime":483.691,"endTime":488.529,"body":"All James for me was asked Nick about"},{"startTime":483.691,"endTime":488.529,"body":"every week you to give me a load of crap."},{"startTime":489.447,"endTime":490.948,"body":"Why do you give me a load of crap?"},{"startTime":490.948,"endTime":493.576,"body":"Because you're stuck up 200 views."},{"startTime":493.576,"endTime":496.871,"body":"I took a 200 views and 216 followers,"},{"startTime":498.873,"endTime":500.541,"body":"regardless of what you like."},{"startTime":500.541,"endTime":503.252,"body":"Regardless. Well, hence"},{"startTime":500.541,"endTime":503.252,"body":"why we're going to do the."},{"startTime":503.252,"endTime":504.795,"body":"Now load up to YouTube to save."},{"startTime":504.795,"endTime":506.672,"body":"I've got something there."},{"startTime":506.672,"endTime":508.841,"body":"Guess what happened yesterday?"},{"startTime":508.841,"endTime":512.094,"body":"I had a 30 minute"},{"startTime":512.303,"endTime":515.556,"body":"Facebook"},{"startTime":512.303,"endTime":515.556,"body":"ad review call come into my calendar"},{"startTime":515.765,"endTime":519.268,"body":"on Sunday night, and yesterday"},{"startTime":515.765,"endTime":519.268,"body":"I had the call."},{"startTime":519.81,"endTime":523.898,"body":"I opened my zoom and a guy called"},{"startTime":519.81,"endTime":523.898,"body":"Michael was on the other end."},{"startTime":524.232,"endTime":525.608,"body":"Michael's first words."},{"startTime":525.608,"endTime":528.236,"body":"I said, hello, Michael,"},{"startTime":525.608,"endTime":528.236,"body":"welcome to the clinic."},{"startTime":528.236,"endTime":530.238,"body":"And he said, it's great to be here."},{"startTime":530.238,"endTime":535.868,"body":"I'm one of your 216"},{"startTime":530.238,"endTime":535.868,"body":"followers on TikTok. Wow."},{"startTime":536.744,"endTime":537.662,"body":"He is that way."},{"startTime":537.662,"endTime":539.539,"body":"He found it's where he found me."},{"startTime":539.539,"endTime":541.791,"body":"He sees my videos over and over again."},{"startTime":541.791,"endTime":543.042,"body":"They resonate with him."},{"startTime":543.042,"endTime":546.045,"body":"And on Sunday night,"},{"startTime":543.042,"endTime":546.045,"body":"he his words, he decided,"},{"startTime":546.128,"endTime":549.757,"body":"I'm going to go and book in a call because"},{"startTime":546.128,"endTime":549.757,"body":"I need to get my Facebook ads fixed."},{"startTime":550.716,"endTime":553.177,"body":"He then signed up,"},{"startTime":553.177,"endTime":556.847,"body":"paid on the call"},{"startTime":553.177,"endTime":556.847,"body":"and we've won business for six months."},{"startTime":557.598,"endTime":560.184,"body":"Thank you. Good of 216 followers."},{"startTime":560.184,"endTime":564.021,"body":"So Michael,"},{"startTime":560.184,"endTime":564.021,"body":"you two can came in as much as you like."},{"startTime":564.647,"endTime":568.568,"body":"As Gary Vaynerchuk says, it's"},{"startTime":564.647,"endTime":568.568,"body":"not about how many followers, it's"},{"startTime":568.568,"endTime":571.946,"body":"not about how many views is about"},{"startTime":568.568,"endTime":571.946,"body":"what they are doing."},{"startTime":572.738,"endTime":575.95,"body":"And that one turned into a sale,"},{"startTime":572.738,"endTime":575.95,"body":"which at £600"},{"startTime":575.95,"endTime":579.495,"body":"a month, has paid for quite"},{"startTime":575.95,"endTime":579.495,"body":"a lot of videos to be produced."},{"startTime":579.495,"endTime":579.745,"body":"Yeah."},{"startTime":579.745,"endTime":583.207,"body":"Like even there's probably people"},{"startTime":579.745,"endTime":583.207,"body":"would like thousands of followers"},{"startTime":583.207,"endTime":586.627,"body":"he wouldn't get then people transferring"},{"startTime":583.207,"endTime":586.627,"body":"into like a paying customer."},{"startTime":586.627,"endTime":589.922,"body":"So so it also makes me"},{"startTime":586.627,"endTime":589.922,"body":"think we need to carry on"},{"startTime":589.922,"endTime":592.967,"body":"and do these things,"},{"startTime":589.922,"endTime":592.967,"body":"even though I to get 200 views."},{"startTime":593.426,"endTime":593.884,"body":"Let's suppose"},{"startTime":593.884,"endTime":598.431,"body":"if it's 200 of the right people seeing it,"},{"startTime":593.884,"endTime":598.431,"body":"then that's exactly, exactly."},{"startTime":598.431,"endTime":601.767,"body":"So that's my better news I love that"},{"startTime":598.431,"endTime":601.767,"body":"that's that's a that's a good me."},{"startTime":601.767,"endTime":604.812,"body":"I thought you were going to say"},{"startTime":601.767,"endTime":604.812,"body":"you put a video out and it got like no"},{"startTime":604.854,"endTime":607.273,"body":"I don't that. Yeah."},{"startTime":604.854,"endTime":607.273,"body":"But did you do the Robbie what did you do."},{"startTime":607.273,"endTime":609.734,"body":"One that we were talking about"},{"startTime":607.273,"endTime":609.734,"body":"where it was like let's stick those."},{"startTime":609.734,"endTime":610.86,"body":"Oh no I haven't done that."},{"startTime":610.86,"endTime":613.07,"body":"Do that"},{"startTime":610.86,"endTime":613.07,"body":"for those for on and see what they do."},{"startTime":614.405,"endTime":615.99,"body":"So yeah I was very chuffed about that."},{"startTime":615.99,"endTime":617.992,"body":"So James knows about it."},{"startTime":617.992,"endTime":620.328,"body":"He claimed what I've been telling him."},{"startTime":620.328,"endTime":622.246,"body":"I'm not sure what he he's been telling me."},{"startTime":622.246,"endTime":626.751,"body":"I think it's more like he's been"},{"startTime":622.246,"endTime":626.751,"body":"bullying him rather than telling me so."},{"startTime":628.294,"endTime":630.546,"body":"ChatGPT I images."},{"startTime":630.546,"endTime":631.839,"body":"It seems bleak."},{"startTime":631.839,"endTime":634.759,"body":"Yeah, it was it last week that it seems"},{"startTime":631.839,"endTime":634.759,"body":"to have all, like, appeared in"},{"startTime":634.759,"endTime":639.221,"body":"like the last few weeks of, March 25th."},{"startTime":639.221,"endTime":642.683,"body":"Was this article okay, so he's recently"},{"startTime":639.221,"endTime":642.683,"body":"launched, isn't it?"},{"startTime":642.85,"endTime":647.271,"body":"Yeah, and I didn't I was told by a client"},{"startTime":642.85,"endTime":647.271,"body":"who said I got an A call and they said,"},{"startTime":647.271,"endTime":648.814,"body":"have you seen the new."},{"startTime":648.814,"endTime":652.068,"body":"Well, so this particular client"},{"startTime":648.814,"endTime":652.068,"body":"we're on every Wednesday,"},{"startTime":652.61,"endTime":657.239,"body":"shout out call shout out"},{"startTime":652.61,"endTime":657.239,"body":"shout out called Mad Matrix and the USA."},{"startTime":657.406,"endTime":659.95,"body":"He's doing well. We have a call"},{"startTime":657.406,"endTime":659.95,"body":"everyone. Is he still doing well?"},{"startTime":659.95,"endTime":662.37,"body":"Yeah. Very well."},{"startTime":659.95,"endTime":662.37,"body":"Even better. Every every week is better."},{"startTime":662.37,"endTime":665.206,"body":"And we do. We're having to look creative."},{"startTime":665.206,"endTime":668.167,"body":"We're having to put a lot creative"},{"startTime":665.206,"endTime":668.167,"body":"into his matter account."},{"startTime":668.417,"endTime":671.42,"body":"Because one thing we have noticed,"},{"startTime":668.417,"endTime":671.42,"body":"Michael, is that"},{"startTime":671.462,"endTime":674.632,"body":"with the creatives we've got,"},{"startTime":671.462,"endTime":674.632,"body":"which have got their own ads going"},{"startTime":674.882,"endTime":678.761,"body":"if we increase, I found out yesterday,"},{"startTime":674.882,"endTime":678.761,"body":"even by looking every single"},{"startTime":678.761,"endTime":682.348,"body":"ad on a per day basis for the last six,"},{"startTime":682.473,"endTime":685.476,"body":"12, sorry, 7 to 14 days."},{"startTime":685.476,"endTime":689.438,"body":"Every time I when I look at it,"},{"startTime":685.476,"endTime":689.438,"body":"every time I increase the budget slightly."},{"startTime":689.939,"endTime":695.027,"body":"Now bear in mind says if you increase it"},{"startTime":689.939,"endTime":695.027,"body":"up to 15% of your budget,"},{"startTime":695.027,"endTime":698.781,"body":"so you're spending, you know,"},{"startTime":695.027,"endTime":698.781,"body":"then it won't affect the algorithm."},{"startTime":698.781,"endTime":700.116,"body":"But what I've noticed on his ads"},{"startTime":700.116,"endTime":703.744,"body":"is that every time I did it,"},{"startTime":700.116,"endTime":703.744,"body":"I did one two days ago, three days ago,"},{"startTime":703.953,"endTime":707.665,"body":"which is already spending $100 a day,"},{"startTime":703.953,"endTime":707.665,"body":"I put it to $105."},{"startTime":707.665,"endTime":710.668,"body":"It's no, it's been in $95 up to 100."},{"startTime":710.668,"endTime":712.002,"body":"So 5% shift"},{"startTime":713.17,"endTime":715.256,"body":"and it's spiked."},{"startTime":715.256,"endTime":717.383,"body":"The CPI."},{"startTime":717.383,"endTime":718.384,"body":"So that keeps on happening."},{"startTime":718.384,"endTime":721.762,"body":"So what I've now got to do is look to"},{"startTime":718.384,"endTime":721.762,"body":"think of a new strategy, which is right."},{"startTime":722.43,"endTime":726.016,"body":"But that would be what we used to call"},{"startTime":722.43,"endTime":726.016,"body":"still call vertical"},{"startTime":727.059,"endTime":729.061,"body":"scaling is you have not working."},{"startTime":729.061,"endTime":732.064,"body":"And then every time you go in there"},{"startTime":729.061,"endTime":732.064,"body":"and you just up the budget every 72 hours"},{"startTime":732.398,"endTime":735.067,"body":"and you vertically scale the budget,"},{"startTime":735.067,"endTime":738.154,"body":"or you've got horizontal scaling,"},{"startTime":735.067,"endTime":738.154,"body":"which is bring more and more creative"},{"startTime":738.154,"endTime":741.407,"body":"and ads to the ads manager"},{"startTime":738.154,"endTime":741.407,"body":"and keep loading about."},{"startTime":741.407,"endTime":744.368,"body":"But having a smaller budget on each"},{"startTime":741.407,"endTime":744.368,"body":"and just keep on bring them in."},{"startTime":744.535,"endTime":745.119,"body":"We're going to try."},{"startTime":745.119,"endTime":746.454,"body":"That was the thing."},{"startTime":746.454,"endTime":750.04,"body":"Was the CPI spiking"},{"startTime":746.454,"endTime":750.04,"body":"because it is affecting"},{"startTime":750.04,"endTime":753.043,"body":"the algorithm"},{"startTime":750.04,"endTime":753.043,"body":"and the algorithm is resetting slightly."},{"startTime":753.169,"endTime":755.296,"body":"So is it like we talked about?"},{"startTime":755.296,"endTime":758.048,"body":"Rest of it"},{"startTime":755.296,"endTime":758.048,"body":"goes back into learning time for me."},{"startTime":758.048,"endTime":760.801,"body":"So it's not effectively saying"},{"startTime":758.048,"endTime":760.801,"body":"it's gone back into learning."},{"startTime":760.801,"endTime":762.97,"body":"But something's happening"},{"startTime":760.801,"endTime":762.97,"body":"and I've got enough evidence"},{"startTime":762.97,"endTime":766.223,"body":"on enough, as I've touched,"},{"startTime":762.97,"endTime":766.223,"body":"to show that that evidence is true."},{"startTime":767.641,"endTime":770.853,"body":"One of the things that makes it hard"},{"startTime":767.641,"endTime":770.853,"body":"to optimize ad spend"},{"startTime":770.853,"endTime":773.272,"body":"classic is I want to spend more,"},{"startTime":770.853,"endTime":773.272,"body":"I one more, one more, one more."},{"startTime":773.272,"endTime":775.733,"body":"It's like it's not quite as easy"},{"startTime":773.272,"endTime":775.733,"body":"as. Yeah. Because."},{"startTime":775.733,"endTime":780.404,"body":"Because it should be that it's just like"},{"startTime":775.733,"endTime":780.404,"body":"if it's working at 15 pound or whatever,"},{"startTime":780.571,"endTime":784.575,"body":"a lot of people just think, oh, I'll if I"},{"startTime":780.571,"endTime":784.575,"body":"make it 30 pounds, like double the."},{"startTime":784.575,"endTime":785.493,"body":"Exactly."},{"startTime":785.493,"endTime":788.537,"body":"So we're having a"},{"startTime":785.493,"endTime":788.537,"body":"we have our biggest topic"},{"startTime":788.537,"endTime":791.54,"body":"is now creating creative"},{"startTime":791.624,"endTime":795.002,"body":"or creative assets video mainly"},{"startTime":795.711,"endTime":799.173,"body":"some statics to go into the ad account"},{"startTime":795.711,"endTime":799.173,"body":"so that every week"},{"startTime":799.173,"endTime":802.468,"body":"we can put 1 or 2 live"},{"startTime":799.173,"endTime":802.468,"body":"and scale the account horizontally."},{"startTime":804.094,"endTime":806.305,"body":"He came on the call last week and said,"},{"startTime":806.305,"endTime":809.308,"body":"have you seen, have you seen"},{"startTime":806.305,"endTime":809.308,"body":"the new ChatGPT creative update?"},{"startTime":809.6,"endTime":813.646,"body":"And it's not like I use for most"},{"startTime":809.6,"endTime":813.646,"body":"of the time, and I think there's a 4.5."},{"startTime":813.896,"endTime":815.773,"body":"It's not like there's a new five."},{"startTime":815.773,"endTime":818.442,"body":"I just updated it within the same thing"},{"startTime":818.442,"endTime":821.779,"body":"and he showed me one"},{"startTime":818.442,"endTime":821.779,"body":"which was like, wow, that's cool."},{"startTime":821.779,"endTime":828.118,"body":"So he it was just a split, a square image"},{"startTime":821.779,"endTime":828.118,"body":"static with a split down the middle."},{"startTime":828.118,"endTime":831.163,"body":"And I had a woman on one side,"},{"startTime":828.118,"endTime":831.163,"body":"same on the other side, but show"},{"startTime":831.163,"endTime":834.25,"body":"different effects of that woman depending"},{"startTime":831.163,"endTime":834.25,"body":"on, her health."},{"startTime":834.834,"endTime":837.211,"body":"And I was like, that's unbelievable."},{"startTime":837.211,"endTime":839.171,"body":"And he was like, literally,"},{"startTime":837.211,"endTime":839.171,"body":"this is the prompt I put in."},{"startTime":839.171,"endTime":841.507,"body":"So he showed me the prompt really basic."},{"startTime":841.507,"endTime":843.384,"body":"And they came out with that."},{"startTime":843.384,"endTime":844.468,"body":"Really incredible."},{"startTime":844.468,"endTime":847.555,"body":"I've then done over the weekend,"},{"startTime":844.468,"endTime":847.555,"body":"not so much testing and ads,"},{"startTime":847.555,"endTime":849.473,"body":"but I thought there's a few things"},{"startTime":847.555,"endTime":849.473,"body":"I wanted to do."},{"startTime":849.473,"endTime":851.517,"body":"So it started off by me going,"},{"startTime":852.685,"endTime":855.688,"body":"my partner"},{"startTime":852.685,"endTime":855.688,"body":"wants to put a chair in our lounge"},{"startTime":855.729,"endTime":859.483,"body":"and I've said, that's fine,"},{"startTime":855.729,"endTime":859.483,"body":"but I don't know how it's going to look,"},{"startTime":859.483,"endTime":860.067,"body":"blah blah."},{"startTime":860.067,"endTime":863.195,"body":"So we'd be mid to side and"},{"startTime":860.067,"endTime":863.195,"body":"you can't really see these things can you."},{"startTime":863.237,"endTime":863.529,"body":"Yeah."},{"startTime":863.529,"endTime":866.365,"body":"So I said, well let's try the new chat."},{"startTime":866.365,"endTime":868.367,"body":"So I took a picture of the space."},{"startTime":868.367,"endTime":870.995,"body":"Now this space has got its one sided room."},{"startTime":870.995,"endTime":873.998,"body":"It's got a cabinet"},{"startTime":870.995,"endTime":873.998,"body":"in the middle of picture above it."},{"startTime":874.039,"endTime":876.709,"body":"It's got a cocktail trolley thing there."},{"startTime":876.709,"endTime":879.003,"body":"It's got a lamp,"},{"startTime":876.709,"endTime":879.003,"body":"so it's got a few things in it."},{"startTime":879.003,"endTime":882.631,"body":"I then went to the website"},{"startTime":879.003,"endTime":882.631,"body":"and took the chair off the website"},{"startTime":883.34,"endTime":884.3,"body":"and inserted that."},{"startTime":884.3,"endTime":887.97,"body":"So now ChatGPT has got here's"},{"startTime":884.3,"endTime":887.97,"body":"a picture of my lounge wall."},{"startTime":887.97,"endTime":890.556,"body":"One side. Here's a picture of a chair."},{"startTime":890.556,"endTime":894.226,"body":"I want to know what that chair will look"},{"startTime":890.556,"endTime":894.226,"body":"like on the right hand side behind door."},{"startTime":895.185,"endTime":896.228,"body":"And it came"},{"startTime":896.228,"endTime":899.899,"body":"back with my photograph off"},{"startTime":896.228,"endTime":899.899,"body":"with the chair inserted."},{"startTime":900.274,"endTime":902.651,"body":"Michael,"},{"startTime":900.274,"endTime":902.651,"body":"you wouldn't even know the difference."},{"startTime":902.651,"endTime":903.402,"body":"It's crazy."},{"startTime":903.402,"endTime":904.361,"body":"Wouldn't even know the difference."},{"startTime":904.361,"endTime":905.321,"body":"So that's been AI"},{"startTime":905.321,"endTime":908.324,"body":"that looked at if I sent that to"},{"startTime":905.321,"endTime":908.324,"body":"anyone know that I like the charity now?"},{"startTime":908.49,"endTime":909.408,"body":"Yeah."},{"startTime":909.408,"endTime":911.452,"body":"Then I did the same with the garden area"},{"startTime":909.408,"endTime":911.452,"body":"seating area"},{"startTime":911.452,"endTime":913.829,"body":"and I thought what it look like"},{"startTime":911.452,"endTime":913.829,"body":"with a pagoda on it."},{"startTime":913.829,"endTime":914.872,"body":"You saw that?"},{"startTime":914.872,"endTime":916.999,"body":"Amazing. Yeah, everything's exactly"},{"startTime":914.872,"endTime":916.999,"body":"the same."},{"startTime":916.999,"endTime":920.878,"body":"It's even screwed in around"},{"startTime":916.999,"endTime":920.878,"body":"the seating area."},{"startTime":920.878,"endTime":921.587,"body":"Wow."},{"startTime":921.587,"endTime":922.338,"body":"It's unbelievable."},{"startTime":922.338,"endTime":925.341,"body":"And then I did another one because these"},{"startTime":922.338,"endTime":925.341,"body":"are all things I've been toying with."},{"startTime":925.549,"endTime":929.803,"body":"I've got an area, an L-shaped garden"},{"startTime":925.549,"endTime":929.803,"body":"patio bit, and I've got a around it"},{"startTime":930.012,"endTime":932.556,"body":"where my barbecue is"},{"startTime":930.012,"endTime":932.556,"body":"and there's my bins there."},{"startTime":932.556,"endTime":934.099,"body":"It's all a bit of a hole."},{"startTime":934.099,"endTime":938.312,"body":"And I thought maybe I'll spend a bit"},{"startTime":934.099,"endTime":938.312,"body":"of time actually building a barbecue area."},{"startTime":938.854,"endTime":941.565,"body":"So I took a picture of it,"},{"startTime":938.854,"endTime":941.565,"body":"two bits from a barbecue."},{"startTime":941.565,"endTime":942.775,"body":"I took a picture of the bins."},{"startTime":942.775,"endTime":945.819,"body":"I gave the measurement of the bins,"},{"startTime":942.775,"endTime":945.819,"body":"I got the measurement of the barbecue,"},{"startTime":945.819,"endTime":948.322,"body":"and I gave the measurement the area,"},{"startTime":945.819,"endTime":948.322,"body":"which is eight foot by eight foot"},{"startTime":949.406,"endTime":949.615,"body":"eight."},{"startTime":949.615,"endTime":953.535,"body":"Then without much prompting,"},{"startTime":949.615,"endTime":953.535,"body":"create me a U-shaped barbecue area"},{"startTime":953.911,"endTime":955.871,"body":"with a barbecue in it facing the wall."},{"startTime":955.871,"endTime":957.748,"body":"Even with enough space"},{"startTime":957.748,"endTime":959.708,"body":"because the barbecue lid opens"},{"startTime":957.748,"endTime":959.708,"body":"and it'll scrape the wall."},{"startTime":959.708,"endTime":963.379,"body":"So as we pull it out slightly and I cover"},{"startTime":959.708,"endTime":963.379,"body":"for the things, it's my, isn't it?"},{"startTime":963.837,"endTime":967.132,"body":"And then on both of those"},{"startTime":963.837,"endTime":967.132,"body":"I've asked for based on this,"},{"startTime":967.549,"endTime":972.388,"body":"can you give me a list of the words,"},{"startTime":967.549,"endTime":972.388,"body":"the length and all the materials I need"},{"startTime":972.972,"endTime":975.307,"body":"and that did it in one"},{"startTime":972.972,"endTime":975.307,"body":"go without any more prompting,"},{"startTime":975.307,"endTime":976.809,"body":"and you could just go and buy that link."},{"startTime":976.809,"endTime":981.522,"body":"And so now I can ring up a wholesaler or,"},{"startTime":976.809,"endTime":981.522,"body":"that would place"},{"startTime":982.439,"endTime":986.819,"body":"and I can actually give them that list and"},{"startTime":982.439,"endTime":986.819,"body":"I'll come up with a quote how calls out."},{"startTime":987.403,"endTime":988.362,"body":"Yeah."},{"startTime":988.362,"endTime":993.325,"body":"Considering how I think it used"},{"startTime":988.362,"endTime":993.325,"body":"to be like a lot of the old like I image"},{"startTime":993.325,"endTime":997.079,"body":"generation was very like a lot of"},{"startTime":993.325,"endTime":997.079,"body":"it would just be sort of weird and scary."},{"startTime":997.079,"endTime":999.623,"body":"It would be like weird,"},{"startTime":997.079,"endTime":999.623,"body":"this more sort of face."},{"startTime":999.623,"endTime":1000.708,"body":"Well, I've had it actually,"},{"startTime":1000.708,"endTime":1003.21,"body":"because only a month ago"},{"startTime":1000.708,"endTime":1003.21,"body":"I was doing some of the ads clinic."},{"startTime":1003.21,"endTime":1005.254,"body":"I don't know if you"},{"startTime":1003.21,"endTime":1005.254,"body":"I don't think you saw it."},{"startTime":1005.254,"endTime":1006.672,"body":"It was coming out cartoony."},{"startTime":1007.84,"endTime":1008.924,"body":"I was like, stall me out."},{"startTime":1008.924,"endTime":1012.136,"body":"So I started off by saying,"},{"startTime":1008.924,"endTime":1012.136,"body":"and I got this idea."},{"startTime":1012.136,"endTime":1014.346,"body":"So on offer"},{"startTime":1014.346,"endTime":1018.892,"body":"someone on social who'd said, this"},{"startTime":1014.346,"endTime":1018.892,"body":"is what I got by prompting a real estate"},{"startTime":1018.892,"endTime":1022.688,"body":"agent selling the perfect house"},{"startTime":1018.892,"endTime":1022.688,"body":"or something like that."},{"startTime":1023.355,"endTime":1025.691,"body":"They prompted Brompton, Brompton"},{"startTime":1023.355,"endTime":1025.691,"body":"and the end of it was like this"},{"startTime":1025.691,"endTime":1028.485,"body":"really good thing with all that,"},{"startTime":1025.691,"endTime":1028.485,"body":"but it was all cartoony."},{"startTime":1028.485,"endTime":1031.905,"body":"So it was animated like animation,"},{"startTime":1028.485,"endTime":1031.905,"body":"animation, it's what we call it."},{"startTime":1032.322,"endTime":1033.282,"body":"And now I do it for myself."},{"startTime":1033.282,"endTime":1036.285,"body":"I was all dress up as Doctor,"},{"startTime":1033.282,"endTime":1036.285,"body":"and then it was like"},{"startTime":1036.702,"endTime":1040.08,"body":"showing me at the center room"},{"startTime":1036.702,"endTime":1040.08,"body":"with those people around me going, oh,"},{"startTime":1040.08,"endTime":1045.169,"body":"you're brilliant, was I know"},{"startTime":1040.08,"endTime":1045.169,"body":"it needs to be focused towards the user."},{"startTime":1045.794,"endTime":1049.048,"body":"So is the user who's now"},{"startTime":1045.794,"endTime":1049.048,"body":"come on and have their"},{"startTime":1049.048,"endTime":1052.551,"body":"ads fixed by the ad doctor,"},{"startTime":1049.048,"endTime":1052.551,"body":"and now they're the one."},{"startTime":1052.551,"endTime":1054.303,"body":"Everyone's cheering and you did it."},{"startTime":1052.551,"endTime":1054.303,"body":"You did it."},{"startTime":1054.303,"endTime":1055.471,"body":"You got your ads fixed."},{"startTime":1055.471,"endTime":1057.681,"body":"You know, you know how to run ads."},{"startTime":1057.681,"endTime":1058.891,"body":"And I used it."},{"startTime":1058.891,"endTime":1061.06,"body":"I actually got some leads from it,"},{"startTime":1058.891,"endTime":1061.06,"body":"but that was a cartoon."},{"startTime":1061.06,"endTime":1062.77,"body":"I now need to go back in again"},{"startTime":1062.77,"endTime":1066.356,"body":"and see if I can create one"},{"startTime":1062.77,"endTime":1066.356,"body":"that's actual, real human beings."},{"startTime":1066.356,"endTime":1072.279,"body":"I think that's I haven't experimented with"},{"startTime":1066.356,"endTime":1072.279,"body":"it enough to get the real human being."},{"startTime":1072.279,"endTime":1073.53,"body":"Oh yeah, the real ones look."},{"startTime":1073.53,"endTime":1075.157,"body":"Really like scary."},{"startTime":1075.157,"endTime":1076.533,"body":"Some of the things that like. Good."},{"startTime":1076.533,"endTime":1078.368,"body":"Like good. Yeah."},{"startTime":1078.368,"endTime":1079.286,"body":"Have you done some?"},{"startTime":1079.286,"endTime":1081.789,"body":"And now I've just seen"},{"startTime":1079.286,"endTime":1081.789,"body":"lots of people talk about it like"},{"startTime":1082.915,"endTime":1084.374,"body":"that is just a that's."},{"startTime":1084.374,"endTime":1086.627,"body":"I know they're not real people."},{"startTime":1086.627,"endTime":1090.172,"body":"So we're look, what we're looking at is,"},{"startTime":1086.627,"endTime":1090.172,"body":"a landscape image"},{"startTime":1090.589,"endTime":1093.467,"body":"of two people high fiving and behind them"},{"startTime":1090.589,"endTime":1093.467,"body":"they've got."},{"startTime":1093.467,"endTime":1097.679,"body":"Suppose we suppose"},{"startTime":1093.467,"endTime":1097.679,"body":"we directly model text pixel sound."},{"startTime":1097.679,"endTime":1101.433,"body":"So it's a whiteboard behind it fixes"},{"startTime":1097.679,"endTime":1101.433,"body":"that smack on the roof."},{"startTime":1101.433,"endTime":1101.809,"body":"It's got the roof."},{"startTime":1101.809,"endTime":1104.186,"body":"They've even got a reflection of them high"},{"startTime":1101.809,"endTime":1104.186,"body":"fiving in the whiteboard."},{"startTime":1104.186,"endTime":1105.813,"body":"Yeah,"},{"startTime":1105.813,"endTime":1106.438,"body":"that's really weird."},{"startTime":1106.438,"endTime":1109.608,"body":"And like, now the it used to not be able"},{"startTime":1106.438,"endTime":1109.608,"body":"to do words either."},{"startTime":1109.608,"endTime":1111.652,"body":"A lot of I would like struggle."},{"startTime":1111.652,"endTime":1112.653,"body":"You know, if you tried to get it"},{"startTime":1112.653,"endTime":1116.49,"body":"to say like put this words on it,"},{"startTime":1112.653,"endTime":1116.49,"body":"it would come out just like gobbledygook."},{"startTime":1116.49,"endTime":1120.077,"body":"But a lot of the, words and stuff"},{"startTime":1116.49,"endTime":1120.077,"body":"now, like,"},{"startTime":1120.077,"endTime":1123.288,"body":"that's even got him in the background"},{"startTime":1120.077,"endTime":1123.288,"body":"take in the fight."},{"startTime":1123.288,"endTime":1125.833,"body":"But neither of those people are real."},{"startTime":1126.834,"endTime":1128.418,"body":"Oh. They've actually wrote"},{"startTime":1128.418,"endTime":1131.421,"body":"in as the prompt,"},{"startTime":1128.418,"endTime":1131.421,"body":"we see the photographer's reflection."},{"startTime":1132.047,"endTime":1133.298,"body":"So. Okay, so let's read the prompt."},{"startTime":1133.298,"endTime":1136.301,"body":"So we're now"},{"startTime":1133.298,"endTime":1136.301,"body":"we've got a girl facing a whiteboard"},{"startTime":1136.593,"endTime":1139.221,"body":"and it's got loads of writing on it,"},{"startTime":1136.593,"endTime":1139.221,"body":"you know, to do"},{"startTime":1139.221,"endTime":1142.224,"body":"with whatever they're doing to do"},{"startTime":1139.221,"endTime":1142.224,"body":"with marketing actually."},{"startTime":1142.266,"endTime":1143.559,"body":"And the prompt underneath it."},{"startTime":1143.559,"endTime":1147.229,"body":"So what this is reckoning"},{"startTime":1143.559,"endTime":1147.229,"body":"that they've done one prompt, prompt,"},{"startTime":1147.688,"endTime":1151.775,"body":"wide image"},{"startTime":1147.688,"endTime":1151.775,"body":"taken with a phone of a glass whiteboard"},{"startTime":1151.775,"endTime":1154.778,"body":"in a meeting room in a room"},{"startTime":1151.775,"endTime":1154.778,"body":"overlooking the Bay bridge."},{"startTime":1155.571,"endTime":1158.448,"body":"The field of view shows a woman writing"},{"startTime":1158.448,"endTime":1161.493,"body":"sporting a t shirt with a large open"},{"startTime":1158.448,"endTime":1161.493,"body":"eye logo."},{"startTime":1161.994,"endTime":1164.538,"body":"The handwriting looks natural"},{"startTime":1164.538,"endTime":1168.125,"body":"but a bit messy,"},{"startTime":1164.538,"endTime":1168.125,"body":"and we see the photographer's reflection."},{"startTime":1168.417,"endTime":1169.96,"body":"I think that's not messy, is it?"},{"startTime":1169.96,"endTime":1173.13,"body":"Oh, because they've even said in a room"},{"startTime":1169.96,"endTime":1173.13,"body":"overlooking the Bay bridge."},{"startTime":1173.13,"endTime":1176.258,"body":"Yeah, they've made that the reflection"},{"startTime":1173.13,"endTime":1176.258,"body":"because obviously you can't see."},{"startTime":1176.258,"endTime":1177.509,"body":"Yeah, yeah, you."},{"startTime":1177.509,"endTime":1180.512,"body":"So and they've got actual"},{"startTime":1180.512,"endTime":1183.599,"body":"the folds in her t shirt at the back"},{"startTime":1180.512,"endTime":1183.599,"body":"as if she's actually wearing a t shirt."},{"startTime":1183.64,"endTime":1183.849,"body":"Yeah."},{"startTime":1183.849,"endTime":1186.602,"body":"Well, she's a,"},{"startTime":1183.849,"endTime":1186.602,"body":"you know, a t shirt with that chewy."},{"startTime":1186.602,"endTime":1188.52,"body":"Yeah. That's, that is unbelievable."},{"startTime":1188.52,"endTime":1188.687,"body":"Yeah."},{"startTime":1188.687,"endTime":1192.357,"body":"To go from what it used to be to like,"},{"startTime":1188.687,"endTime":1192.357,"body":"not even be able to have the right amount"},{"startTime":1192.357,"endTime":1195.903,"body":"of fingers and all that sort of stuff"},{"startTime":1192.357,"endTime":1195.903,"body":"to go to what it is now."},{"startTime":1195.944,"endTime":1197.988,"body":"I don't know how it's progressed."},{"startTime":1197.988,"endTime":1199.323,"body":"So quickly."},{"startTime":1200.657,"endTime":1201.408,"body":"I wonder if"},{"startTime":1201.408,"endTime":1204.369,"body":"they I wonder what would happen"},{"startTime":1201.408,"endTime":1204.369,"body":"if they prompt to that."},{"startTime":1204.369,"endTime":1205.412,"body":"That's I as well as."},{"startTime":1205.412,"endTime":1207.539,"body":"Yeah, do you know what I'm going to do?"},{"startTime":1207.539,"endTime":1209.374,"body":"I'm going to start messing around"},{"startTime":1207.539,"endTime":1209.374,"body":"with some of my own."},{"startTime":1209.374,"endTime":1213.128,"body":"imagine I had me in a room"},{"startTime":1209.374,"endTime":1213.128,"body":"where it shows me on the screen,"},{"startTime":1213.128,"endTime":1216.131,"body":"like looking at a zoom call"},{"startTime":1213.128,"endTime":1216.131,"body":"with someone else on it."},{"startTime":1217.216,"endTime":1222.137,"body":"I mean, I don't see why it couldn't is us,"},{"startTime":1217.216,"endTime":1222.137,"body":"but I don't know how it works with"},{"startTime":1222.137,"endTime":1225.14,"body":"because obviously"},{"startTime":1222.137,"endTime":1225.14,"body":"these are just generating."},{"startTime":1225.349,"endTime":1227.935,"body":"Yeah, but you could take,"},{"startTime":1225.349,"endTime":1227.935,"body":"you know, like how you use pictures of me"},{"startTime":1227.935,"endTime":1230.938,"body":"or whatever"},{"startTime":1227.935,"endTime":1230.938,"body":"from our portfolio over our assets."},{"startTime":1231.146,"endTime":1234.233,"body":"If you insert all those sides"},{"startTime":1231.146,"endTime":1234.233,"body":"back in front"},{"startTime":1236.109,"endTime":1237.236,"body":"hand,"},{"startTime":1237.236,"endTime":1240.239,"body":"all this sort of stuff,"},{"startTime":1237.236,"endTime":1240.239,"body":"it would join it together, wouldn't it?"},{"startTime":1240.405,"endTime":1242.783,"body":"You'd think so,"},{"startTime":1240.405,"endTime":1242.783,"body":"because a lot of these are just like,"},{"startTime":1242.783,"endTime":1246.078,"body":"generate"},{"startTime":1242.783,"endTime":1246.078,"body":"a, group of friends or something."},{"startTime":1246.078,"endTime":1249.623,"body":"So obviously it can make that, oh,"},{"startTime":1246.078,"endTime":1249.623,"body":"I don't know how that works with like"},{"startTime":1250.374,"endTime":1254.253,"body":"because obviously these people are"},{"startTime":1250.374,"endTime":1254.253,"body":"just made up people and how would work."},{"startTime":1254.253,"endTime":1255.128,"body":"Yeah."},{"startTime":1255.128,"endTime":1258.632,"body":"Real people, but or you could do"},{"startTime":1255.128,"endTime":1258.632,"body":"I could use those,"},{"startTime":1258.632,"endTime":1260.259,"body":"I could use those ones as referrals."},{"startTime":1260.259,"endTime":1263.011,"body":"So the ones that we've just seen that"},{"startTime":1260.259,"endTime":1263.011,"body":"with their like high fiving,"},{"startTime":1263.011,"endTime":1265.722,"body":"I could just put like a dentist over"},{"startTime":1263.011,"endTime":1265.722,"body":"my coffee could"},{"startTime":1265.722,"endTime":1268.809,"body":"be, you know,"},{"startTime":1265.722,"endTime":1268.809,"body":"get your ad sorted like these to"},{"startTime":1270.56,"endTime":1271.728,"body":"oh, so cool."},{"startTime":1271.728,"endTime":1275.44,"body":"Doesn't it go up a little bit"},{"startTime":1271.728,"endTime":1275.44,"body":"to go with the ice cream or the drink"},{"startTime":1275.983,"endTime":1276.483,"body":"that they remember?"},{"startTime":1276.483,"endTime":1277.943,"body":"The camera film the camera? Yeah."},{"startTime":1277.943,"endTime":1281.154,"body":"Photorealistic should photos"},{"startTime":1281.196,"endTime":1284.366,"body":"should be reminiscent"},{"startTime":1281.196,"endTime":1284.366,"body":"of that of a digital camera from 2006."},{"startTime":1284.449,"endTime":1287.035,"body":"That's why it's put the dye on the bottom,"},{"startTime":1287.035,"endTime":1289.454,"body":"because they've even got,"},{"startTime":1287.035,"endTime":1289.454,"body":"they've got like people in the background"},{"startTime":1289.454,"endTime":1293.625,"body":"that are blurred out"},{"startTime":1289.454,"endTime":1293.625,"body":"that are still doing things that, yeah,"},{"startTime":1294.71,"endTime":1296.461,"body":"it's very, very cool."},{"startTime":1296.461,"endTime":1300.048,"body":"So yeah, I was gonna, I was going to say,"},{"startTime":1296.461,"endTime":1300.048,"body":"how is this going"},{"startTime":1300.048,"endTime":1303.593,"body":"to sort of impact and Craven's like,"},{"startTime":1300.048,"endTime":1303.593,"body":"is it going to make?"},{"startTime":1303.635,"endTime":1309.474,"body":"I suppose my question is, is it going"},{"startTime":1303.635,"endTime":1309.474,"body":"to make creative kind of less valuable?"},{"startTime":1309.474,"endTime":1313.603,"body":"I guess, because if you can do this"},{"startTime":1309.474,"endTime":1313.603,"body":"and work this out, is,"},{"startTime":1314.479,"endTime":1317.065,"body":"well, people are just going to do this"},{"startTime":1314.479,"endTime":1317.065,"body":"instead of,"},{"startTime":1317.065,"endTime":1320.068,"body":"you know, they are right,"},{"startTime":1317.065,"endTime":1320.068,"body":"they are in a photoshoot or whatever."},{"startTime":1320.152,"endTime":1324.031,"body":"An agency like ourselves"},{"startTime":1320.152,"endTime":1324.031,"body":"should be using this now."},{"startTime":1324.031,"endTime":1324.489,"body":"I reckon."},{"startTime":1324.489,"endTime":1330.162,"body":"I saved myself, just from a copywriting"},{"startTime":1324.489,"endTime":1330.162,"body":"point of view, I reckon I saved myself"},{"startTime":1330.162,"endTime":1334.916,"body":"two days a week already and have been"},{"startTime":1330.162,"endTime":1334.916,"body":"for the last year and a half."},{"startTime":1335.083,"endTime":1335.292,"body":"Yeah,"},{"startTime":1336.501,"endTime":1337.169,"body":"this here."},{"startTime":1337.169,"endTime":1341.089,"body":"Now, I've just literally sent a quote over"},{"startTime":1337.169,"endTime":1341.089,"body":"to someone for creative"},{"startTime":1341.631,"endTime":1344.634,"body":"video one video, three statics."},{"startTime":1345.01,"endTime":1348.388,"body":"Now we will probably"},{"startTime":1348.722,"endTime":1352.017,"body":"we use this for at the same time,"},{"startTime":1353.226,"endTime":1355.687,"body":"there's a level of time"},{"startTime":1353.226,"endTime":1355.687,"body":"to promote these things"},{"startTime":1355.687,"endTime":1358.69,"body":"and also be very good at prompting."},{"startTime":1358.857,"endTime":1361.86,"body":"Yeah it this"},{"startTime":1358.857,"endTime":1361.86,"body":"I suppose the skill now becomes"},{"startTime":1361.985,"endTime":1365.072,"body":"the what are you put into it with it"},{"startTime":1361.985,"endTime":1365.072,"body":"and how you get it to do it."},{"startTime":1365.072,"endTime":1366.865,"body":"Because obviously"},{"startTime":1365.072,"endTime":1366.865,"body":"this is like a free tool."},{"startTime":1366.865,"endTime":1368.617,"body":"Everybody can be"},{"startTime":1366.865,"endTime":1368.617,"body":"you could say, so you like it"},{"startTime":1368.617,"endTime":1370.911,"body":"like today you've been working on"},{"startTime":1368.617,"endTime":1370.911,"body":"those Reaper things."},{"startTime":1370.911,"endTime":1373.288,"body":"Why don't you take some of those,"},{"startTime":1370.911,"endTime":1373.288,"body":"put them into ChatGPT"},{"startTime":1373.288,"endTime":1374.915,"body":"and say, I'll be working on these."},{"startTime":1374.915,"endTime":1377.292,"body":"Could you look at ways"},{"startTime":1374.915,"endTime":1377.292,"body":"you could enhance this even further?"},{"startTime":1377.292,"endTime":1382.255,"body":"Or let's say that one you did earlier"},{"startTime":1377.292,"endTime":1382.255,"body":"today for the the woman with the children."},{"startTime":1382.339,"endTime":1386.051,"body":"What about if you did that"},{"startTime":1382.339,"endTime":1386.051,"body":"but you had to use some real life imagery?"},{"startTime":1387.886,"endTime":1388.637,"body":"So to me,"},{"startTime":1388.637,"endTime":1392.391,"body":"yeah, it's something to think about,"},{"startTime":1388.637,"endTime":1392.391,"body":"but it's not really like because"},{"startTime":1392.391,"endTime":1395.936,"body":"it seems to have all happened so quick,"},{"startTime":1392.391,"endTime":1395.936,"body":"it's a bit like, oh, there's so much shit."},{"startTime":1395.977,"endTime":1396.77,"body":"Probably."},{"startTime":1396.77,"endTime":1397.479,"body":"But the thing is,"},{"startTime":1397.479,"endTime":1401.566,"body":"the interesting thing about it"},{"startTime":1397.479,"endTime":1401.566,"body":"is that yes, in industry, definitely."},{"startTime":1401.566,"endTime":1401.817,"body":"Right."},{"startTime":1401.817,"endTime":1403.61,"body":"So we're in the digital space,"},{"startTime":1403.61,"endTime":1406.446,"body":"we're doing digital marketing, creative,"},{"startTime":1403.61,"endTime":1406.446,"body":"all that sort of stuff."},{"startTime":1406.446,"endTime":1409.408,"body":"We should, if we should know about AI,"},{"startTime":1406.446,"endTime":1409.408,"body":"if we don't,"},{"startTime":1410.033,"endTime":1413.036,"body":"you should be like for you,"},{"startTime":1410.033,"endTime":1413.036,"body":"you should be using it."},{"startTime":1413.495,"endTime":1417.124,"body":"Because it means that a company"},{"startTime":1413.495,"endTime":1417.124,"body":"like ours can make more money."},{"startTime":1417.207,"endTime":1419.584,"body":"We still have to deliver really good."},{"startTime":1419.584,"endTime":1422.295,"body":"The client is still getting"},{"startTime":1419.584,"endTime":1422.295,"body":"what they want."},{"startTime":1422.295,"endTime":1423.588,"body":"Would it bring down cost to make?"},{"startTime":1423.588,"endTime":1427.884,"body":"In a world at the moment that makes it"},{"startTime":1423.588,"endTime":1427.884,"body":"more affordable for business?"},{"startTime":1427.884,"endTime":1429.886,"body":"Because I know that businesses"},{"startTime":1427.884,"endTime":1429.886,"body":"are struggling all over the place."},{"startTime":1429.886,"endTime":1432.013,"body":"I know that people are being made"},{"startTime":1429.886,"endTime":1432.013,"body":"redundant."},{"startTime":1432.013,"endTime":1435.851,"body":"Or left, right and center,"},{"startTime":1432.013,"endTime":1435.851,"body":"even in the city or source."},{"startTime":1436.476,"endTime":1441.231,"body":"Now, can we if I'm on a call with someone"},{"startTime":1436.476,"endTime":1441.231,"body":"and that person is,"},{"startTime":1441.857,"endTime":1445.777,"body":"you know, needing extra"},{"startTime":1441.857,"endTime":1445.777,"body":"help with that creative that they don't"},{"startTime":1445.777,"endTime":1446.611,"body":"have the skill base to go"},{"startTime":1446.611,"endTime":1449.614,"body":"and and prompt stuff"},{"startTime":1446.611,"endTime":1449.614,"body":"a lot or know what they know what they"},{"startTime":1449.656,"endTime":1451.491,"body":"I mean,"},{"startTime":1449.656,"endTime":1451.491,"body":"even when we're looking at some of that,"},{"startTime":1451.491,"endTime":1452.242,"body":"then when you shouldn't"},{"startTime":1452.242,"endTime":1455.287,"body":"as examples, it's quite a cause"},{"startTime":1452.242,"endTime":1455.287,"body":"like, well, I don't even know."},{"startTime":1455.287,"endTime":1456.58,"body":"That's a pretty good prompt."},{"startTime":1456.58,"endTime":1458.79,"body":"I mean, you've got to sit there"},{"startTime":1456.58,"endTime":1458.79,"body":"for half an hour trying to just think."},{"startTime":1458.79,"endTime":1463.503,"body":"You've got to think of like every aspect"},{"startTime":1458.79,"endTime":1463.503,"body":"of like, I want the, the view to be this."},{"startTime":1463.503,"endTime":1466.59,"body":"I don't believe that they've just written"},{"startTime":1463.503,"endTime":1466.59,"body":"that prompt once."},{"startTime":1466.59,"endTime":1469.384,"body":"And that's the thought that, yeah, it's"},{"startTime":1466.59,"endTime":1469.384,"body":"I might be wrong,"},{"startTime":1469.384,"endTime":1471.97,"body":"but it's probably taken a bit of back"},{"startTime":1469.384,"endTime":1471.97,"body":"and forth, hasn't it."},{"startTime":1471.97,"endTime":1475.974,"body":"So you're doing this for clients,"},{"startTime":1471.97,"endTime":1475.974,"body":"but can you save a client money or"},{"startTime":1476.099,"endTime":1479.895,"body":"can a client come to you"},{"startTime":1476.099,"endTime":1479.895,"body":"and let's say old creative"},{"startTime":1479.895,"endTime":1483.106,"body":"package, 1,000 pounds a month, new"},{"startTime":1479.895,"endTime":1483.106,"body":"creative package, 300 pounds a month?"},{"startTime":1484.274,"endTime":1485.317,"body":"Do you see?"},{"startTime":1485.317,"endTime":1486.359,"body":"I don't know. Yeah."},{"startTime":1486.359,"endTime":1487.36,"body":"It's interesting, isn't it?"},{"startTime":1487.36,"endTime":1490.363,"body":"I suppose from a if you all like a kind of"},{"startTime":1491.573,"endTime":1495.076,"body":"artist or some sort of creative,"},{"startTime":1491.573,"endTime":1495.076,"body":"I think there's probably a lot of people"},{"startTime":1495.076,"endTime":1499.247,"body":"looking at that that think like, oh,"},{"startTime":1495.076,"endTime":1499.247,"body":"if somebody sitting there can do this,"},{"startTime":1499.247,"endTime":1503.168,"body":"they're not going to need me to spend ages"},{"startTime":1499.247,"endTime":1503.168,"body":"doing like a 3D model"},{"startTime":1503.168,"endTime":1504.294,"body":"or something like that."},{"startTime":1504.294,"endTime":1506.755,"body":"So it's a bit"},{"startTime":1504.294,"endTime":1506.755,"body":"it's a bit scary for some people."},{"startTime":1506.755,"endTime":1507.964,"body":"Oh, absolutely."},{"startTime":1507.964,"endTime":1513.136,"body":"But you need to get into the world"},{"startTime":1507.964,"endTime":1513.136,"body":"and enhance your skills."},{"startTime":1513.136,"endTime":1515.138,"body":"Make your skills, but, stuff like that."},{"startTime":1515.138,"endTime":1520.143,"body":"But when I was talking about"},{"startTime":1515.138,"endTime":1520.143,"body":"those garden ones, I was just mentioned."},{"startTime":1520.602,"endTime":1524.564,"body":"I then spoke to my neighbor about it and"},{"startTime":1520.602,"endTime":1524.564,"body":"showed him, and he was like, how's that?"},{"startTime":1524.564,"endTime":1525.607,"body":"And I said, I said, what do you mean?"},{"startTime":1525.607,"endTime":1527.567,"body":"I would it like he'd never heard."},{"startTime":1527.567,"endTime":1528.944,"body":"Oh, he's heard of AI."},{"startTime":1528.944,"endTime":1531.738,"body":"He's never heard of any platform"},{"startTime":1528.944,"endTime":1531.738,"body":"that does anything like that."},{"startTime":1531.738,"endTime":1531.905,"body":"Yeah."},{"startTime":1531.905,"endTime":1535.075,"body":"We had a whole there was a whole thing"},{"startTime":1531.905,"endTime":1535.075,"body":"on our TikTok because we did"},{"startTime":1535.075,"endTime":1539.246,"body":"one of the one of the TikTok clips"},{"startTime":1535.075,"endTime":1539.246,"body":"that sort of not didn't go viral."},{"startTime":1539.246,"endTime":1543.041,"body":"They got more these than normal"},{"startTime":1539.246,"endTime":1543.041,"body":"was us talking about this and saying"},{"startTime":1543.041,"endTime":1546.044,"body":"that a lot of people outside of marketing"},{"startTime":1543.041,"endTime":1546.044,"body":"just don't know anything about AI."},{"startTime":1546.461,"endTime":1549.256,"body":"And there was loads of"},{"startTime":1546.461,"endTime":1549.256,"body":"there was a few comments of people"},{"startTime":1549.256,"endTime":1552.884,"body":"being like, well, that just like,"},{"startTime":1549.256,"endTime":1552.884,"body":"of course they're going to know about AI."},{"startTime":1552.884,"endTime":1555.72,"body":"And we were like, no, there's like"},{"startTime":1552.884,"endTime":1555.72,"body":"there is people who don't know. Oh yeah."},{"startTime":1555.72,"endTime":1557.514,"body":"And they were like,"},{"startTime":1555.72,"endTime":1557.514,"body":"yeah, you just making it up."},{"startTime":1557.514,"endTime":1560.642,"body":"But yeah, they don't because"},{"startTime":1557.514,"endTime":1560.642,"body":"you always get lost in your own worlds."},{"startTime":1560.642,"endTime":1564.771,"body":"But there are why would it no one"},{"startTime":1560.642,"endTime":1564.771,"body":"why would a normal person know of ChatGPT."},{"startTime":1564.98,"endTime":1566.189,"body":"Yeah, exactly."},{"startTime":1566.189,"endTime":1566.94,"body":"I know."},{"startTime":1566.94,"endTime":1570.068,"body":"Well, was someone out of industry"},{"startTime":1566.94,"endTime":1570.068,"body":"know about chat charity?"},{"startTime":1570.318,"endTime":1571.611,"body":"And why would they use ChatGPT?"},{"startTime":1571.611,"endTime":1574.573,"body":"Hey, we've been a while ago."},{"startTime":1571.611,"endTime":1574.573,"body":"I was a paid 20 pounds a month."},{"startTime":1574.573,"endTime":1576.074,"body":"Yeah, that was me."},{"startTime":1576.074,"endTime":1577.242,"body":"Yeah, yeah, it's just not going to happen."},{"startTime":1577.242,"endTime":1581.58,"body":"Yeah, I think and I think until, like,"},{"startTime":1577.242,"endTime":1581.58,"body":"somebody shows you what you can"},{"startTime":1581.58,"endTime":1585.5,"body":"use it for, you don't really think, like,"},{"startTime":1581.58,"endTime":1585.5,"body":"why would I have a use for it."},{"startTime":1585.5,"endTime":1585.75,"body":"Yeah."},{"startTime":1585.75,"endTime":1589.045,"body":"So my next door neighbor's landscape"},{"startTime":1585.75,"endTime":1589.045,"body":"gardener, so he might look at that"},{"startTime":1589.045,"endTime":1592.841,"body":"and go, that's going to help me design"},{"startTime":1589.045,"endTime":1592.841,"body":"some landscapes for people."},{"startTime":1592.841,"endTime":1596.595,"body":"So he might suddenly, you know,"},{"startTime":1592.841,"endTime":1596.595,"body":"just from that, it might help him win"},{"startTime":1596.595,"endTime":1597.345,"body":"more business,"},{"startTime":1598.346,"endTime":1600.432,"body":"get no business signed off, get a quote"},{"startTime":1598.346,"endTime":1600.432,"body":"back."},{"startTime":1600.432,"endTime":1602.767,"body":"So, quicker"},{"startTime":1602.767,"endTime":1603.643,"body":"is helping your day."},{"startTime":1603.643,"endTime":1605.562,"body":"Isn't that helping a business?"},{"startTime":1605.562,"endTime":1608.94,"body":"Because it because a lot of people"},{"startTime":1605.562,"endTime":1608.94,"body":"have been using it for,"},{"startTime":1608.94,"endTime":1612.277,"body":"like, it can, like pull in night"},{"startTime":1608.94,"endTime":1612.277,"body":"brands and stuff"},{"startTime":1612.277,"endTime":1616.489,"body":"now I think like if you tell it"},{"startTime":1612.277,"endTime":1616.489,"body":"to do a brand of like whoever I did"},{"startTime":1616.531,"endTime":1621.87,"body":"before we came in, I typed in, please"},{"startTime":1616.531,"endTime":1621.87,"body":"generate a 3D product mockup image."},{"startTime":1621.87,"endTime":1623.246,"body":"I forgot there was an actual bear"},{"startTime":1623.246,"endTime":1626.666,"body":"called Boddington Bear"},{"startTime":1623.246,"endTime":1626.666,"body":"because I put in Boddington the pint glass"},{"startTime":1626.75,"endTime":1631.087,"body":"and I put in a lush jungle environment"},{"startTime":1626.75,"endTime":1631.087,"body":"and obviously"},{"startTime":1631.087,"endTime":1632.756,"body":"it takes a bit of time to pull it out now,"},{"startTime":1632.756,"endTime":1635.133,"body":"but that is the Boddington bear"},{"startTime":1632.756,"endTime":1635.133,"body":"branding, isn't it?"},{"startTime":1635.133,"endTime":1635.759,"body":"Yeah, yeah."},{"startTime":1635.759,"endTime":1637.177,"body":"So, like, I didn't have to say"},{"startTime":1637.177,"endTime":1639.346,"body":"this is what the Boddington beer"},{"startTime":1637.177,"endTime":1639.346,"body":"branding looks like."},{"startTime":1639.346,"endTime":1641.556,"body":"It was just like,"},{"startTime":1639.346,"endTime":1641.556,"body":"I know what it looks like."},{"startTime":1641.556,"endTime":1643.6,"body":"So I'm going to generate."},{"startTime":1643.6,"endTime":1644.726,"body":"Yeah, yeah, I it is."},{"startTime":1644.726,"endTime":1648.521,"body":"Because obviously if you can then say"},{"startTime":1644.726,"endTime":1648.521,"body":"like, I'll put the copy at the top to say"},{"startTime":1648.521,"endTime":1652.651,"body":"this, put drink responsibly at the bottom,"},{"startTime":1648.521,"endTime":1652.651,"body":"like you can just do the whole,"},{"startTime":1653.36,"endTime":1656.655,"body":"start to finish process"},{"startTime":1653.36,"endTime":1656.655,"body":"just inside a chat."},{"startTime":1656.905,"endTime":1659.074,"body":"And that's just the"},{"startTime":1656.905,"endTime":1659.074,"body":"I don't have the paid ones."},{"startTime":1659.074,"endTime":1659.949,"body":"This is just free"},{"startTime":1661.451,"endTime":1661.91,"body":"chat."},{"startTime":1661.91,"endTime":1664.329,"body":"So yeah, I don't I don't know what."},{"startTime":1664.329,"endTime":1667.54,"body":"Obviously everybody on"},{"startTime":1664.329,"endTime":1667.54,"body":"LinkedIn has been using"},{"startTime":1667.54,"endTime":1670.543,"body":"in like the sort of,"},{"startTime":1670.96,"endTime":1673.963,"body":"effects that a lot of people"},{"startTime":1670.96,"endTime":1673.963,"body":"have been use, like the comic style one."},{"startTime":1673.963,"endTime":1677.926,"body":"There's the one you were talking about,"},{"startTime":1673.963,"endTime":1677.926,"body":"you know, the little toy box one where"},{"startTime":1677.926,"endTime":1682.931,"body":"it's like, put me as the little character"},{"startTime":1677.926,"endTime":1682.931,"body":"inside the plastic packaging and stuff."},{"startTime":1684.766,"endTime":1686.559,"body":"So obviously loads"},{"startTime":1684.766,"endTime":1686.559,"body":"people have just been using it for that."},{"startTime":1686.559,"endTime":1687.31,"body":"But I think from like, oh,"},{"startTime":1687.31,"endTime":1691.439,"body":"so that's common is that that one of the"},{"startTime":1687.31,"endTime":1691.439,"body":"you did with like the little individual"},{"startTime":1691.439,"endTime":1693.441,"body":"I've seen quite a few people"},{"startTime":1691.439,"endTime":1693.441,"body":"post about that."},{"startTime":1693.441,"endTime":1698.196,"body":"I think like it's the same"},{"startTime":1693.441,"endTime":1698.196,"body":"with like the Studio Ghibli stuff."},{"startTime":1698.196,"endTime":1699.447,"body":"Do you know what Studio Ghibli is?"},{"startTime":1699.447,"endTime":1702.325,"body":"Studio"},{"startTime":1699.447,"endTime":1702.325,"body":"Ghibli is like the Japanese sort of anime."},{"startTime":1702.325,"endTime":1707.247,"body":"It, it's got like a"},{"startTime":1702.325,"endTime":1707.247,"body":"very distinct animated style."},{"startTime":1708.248,"endTime":1710.667,"body":"So like, oh, I say okay."},{"startTime":1710.667,"endTime":1712.085,"body":"Yeah, absolutely mugged me off"},{"startTime":1712.085,"endTime":1715.797,"body":"by making me have massive book teeth,"},{"startTime":1712.085,"endTime":1715.797,"body":"but it's got like a very"},{"startTime":1716.381,"endTime":1719.384,"body":"I think the guy who made Studio"},{"startTime":1716.381,"endTime":1719.384,"body":"Ghibli came out and said,"},{"startTime":1720.76,"endTime":1721.302,"body":"like that."},{"startTime":1721.302,"endTime":1724.347,"body":"He doesn't like I do in this"},{"startTime":1721.302,"endTime":1724.347,"body":"because obviously they're like"},{"startTime":1724.889,"endTime":1727.308,"body":"professional artists"},{"startTime":1724.889,"endTime":1727.308,"body":"and it takes a long time."},{"startTime":1727.308,"endTime":1729.686,"body":"But I just of that went viral."},{"startTime":1729.686,"endTime":1734.607,"body":"And then like the sort of comic style,"},{"startTime":1729.686,"endTime":1734.607,"body":"I think there's some, this is where"},{"startTime":1734.607,"endTime":1738.528,"body":"I'd be interested to see how it's going"},{"startTime":1734.607,"endTime":1738.528,"body":"to change creative and what people use."},{"startTime":1738.737,"endTime":1742.574,"body":"Because Those, images"},{"startTime":1738.737,"endTime":1742.574,"body":"that we saw, the people high fiving,"},{"startTime":1742.824,"endTime":1746.661,"body":"I don't even really know how, you know,"},{"startTime":1742.824,"endTime":1746.661,"body":"we were talking about with Facebook meta"},{"startTime":1746.661,"endTime":1750.498,"body":"putting, like, an AI generated image,"},{"startTime":1746.661,"endTime":1750.498,"body":"like, tag on images and stuff like that."},{"startTime":1750.749,"endTime":1753.501,"body":"I don't know how you would really do that"},{"startTime":1750.749,"endTime":1753.501,"body":"with that, because, well,"},{"startTime":1753.501,"endTime":1754.085,"body":"you're going to have to."},{"startTime":1754.085,"endTime":1755.211,"body":"But if we go back, how are they going"},{"startTime":1755.211,"endTime":1757.922,"body":"and how are they going to know"},{"startTime":1755.211,"endTime":1757.922,"body":"when you upload it that it's I."},{"startTime":1757.922,"endTime":1760.592,"body":"Yeah. That's there are so clever"},{"startTime":1757.922,"endTime":1760.592,"body":"it knows it's AI."},{"startTime":1760.592,"endTime":1765.305,"body":"But at the same time the consumers who see"},{"startTime":1760.592,"endTime":1765.305,"body":"these posts are probably not even going"},{"startTime":1765.305,"endTime":1768.933,"body":"to react to the fact it says AI generated"},{"startTime":1765.305,"endTime":1768.933,"body":"is employed in a way it generates."},{"startTime":1768.975,"endTime":1770.435,"body":"It actually really means. Yeah."},{"startTime":1770.435,"endTime":1772.437,"body":"So be interesting to see how that works."},{"startTime":1772.437,"endTime":1775.732,"body":"Because whether there's"},{"startTime":1772.437,"endTime":1775.732,"body":"whether it can like read the like,"},{"startTime":1776.065,"endTime":1779.986,"body":"whether the algorithm"},{"startTime":1776.065,"endTime":1779.986,"body":"cannot read the code of it or whatever"},{"startTime":1779.986,"endTime":1782.071,"body":"and realize that it's AI generated,"},{"startTime":1779.986,"endTime":1782.071,"body":"I don't know."},{"startTime":1782.071,"endTime":1786.951,"body":"But if you were just, you know, a person"},{"startTime":1782.071,"endTime":1786.951,"body":"looking at it side by side, I don't know."},{"startTime":1787.076,"endTime":1788.203,"body":"He never will get."},{"startTime":1788.203,"endTime":1791.414,"body":"No, no, I think that's like"},{"startTime":1788.203,"endTime":1791.414,"body":"so there's no like there's no giveaways."},{"startTime":1791.414,"endTime":1793.917,"body":"I'm going to start messing around"},{"startTime":1791.414,"endTime":1793.917,"body":"with it to use it for my ads,"},{"startTime":1795.126,"endTime":1795.502,"body":"man. So"},{"startTime":1795.502,"endTime":1798.505,"body":"be it would be interesting"},{"startTime":1795.502,"endTime":1798.505,"body":"weather and social media"},{"startTime":1799.214,"endTime":1802.217,"body":"like statics for like LinkedIn and stuff."},{"startTime":1802.467,"endTime":1803.051,"body":"That's the thing."},{"startTime":1803.051,"endTime":1804.594,"body":"Whether it, it would just"},{"startTime":1804.594,"endTime":1806.93,"body":"and obviously the more content"},{"startTime":1804.594,"endTime":1806.93,"body":"people are going to put in it,"},{"startTime":1806.93,"endTime":1809.474,"body":"I imagine the more like intelligent it's"},{"startTime":1806.93,"endTime":1809.474,"body":"going to get"},{"startTime":1809.474,"endTime":1812.477,"body":"with all of the different things"},{"startTime":1809.474,"endTime":1812.477,"body":"people are feeding it."},{"startTime":1812.644,"endTime":1815.688,"body":"You can see that on their hands"},{"startTime":1812.644,"endTime":1815.688,"body":"haven't quite met properly on the"},{"startTime":1815.772,"endTime":1819.442,"body":"I think that's what they say"},{"startTime":1815.772,"endTime":1819.442,"body":"in, well, there are mistakes,"},{"startTime":1819.442,"endTime":1822.237,"body":"especially in the hands"},{"startTime":1819.442,"endTime":1822.237,"body":"is a very real looking, Yeah."},{"startTime":1822.237,"endTime":1823.446,"body":"Oh, yeah. Yeah."},{"startTime":1823.446,"endTime":1828.618,"body":"So I mean, they've got all the fingers"},{"startTime":1823.446,"endTime":1828.618,"body":"because old AI like images used to always."},{"startTime":1828.618,"endTime":1830.787,"body":"You could always look at the hands."},{"startTime":1830.787,"endTime":1831.83,"body":"I don't know if you knew that."},{"startTime":1831.83,"endTime":1834.999,"body":"They used to be like a"},{"startTime":1831.83,"endTime":1834.999,"body":"it used to always be every,"},{"startTime":1835.375,"endTime":1838.461,"body":"every AI image ended up"},{"startTime":1835.375,"endTime":1838.461,"body":"just coming out like this."},{"startTime":1838.962,"endTime":1840.505,"body":"And like this wasn't that long ago."},{"startTime":1840.505,"endTime":1840.755,"body":"Like,"},{"startTime":1840.755,"endTime":1844.551,"body":"they'd always have, like, six fingers"},{"startTime":1840.755,"endTime":1844.551,"body":"or like the fingers going the wrong way."},{"startTime":1844.759,"endTime":1846.594,"body":"Same with, like, text."},{"startTime":1846.594,"endTime":1850.765,"body":"Like any time they had text,"},{"startTime":1846.594,"endTime":1850.765,"body":"it would always come up like that's"},{"startTime":1850.765,"endTime":1852.267,"body":"what happened with my animated ones."},{"startTime":1852.267,"endTime":1853.226,"body":"It was like"},{"startTime":1853.226,"endTime":1856.396,"body":"it was it always come up like these"},{"startTime":1853.226,"endTime":1856.396,"body":"where they're not really like letters."},{"startTime":1856.396,"endTime":1858.481,"body":"Yeah, that's how I have."},{"startTime":1856.396,"endTime":1858.481,"body":"That was very recently."},{"startTime":1858.481,"endTime":1860.775,"body":"I'm talking like six weeks ago,"},{"startTime":1858.481,"endTime":1860.775,"body":"seven weeks ago."},{"startTime":1860.775,"endTime":1862.694,"body":"Oh like this in the background to my face."},{"startTime":1862.694,"endTime":1865.697,"body":"Because when it was like"},{"startTime":1862.694,"endTime":1865.697,"body":"his face began to have, like, face"},{"startTime":1865.822,"endTime":1868.074,"body":"big in the background and stuff like that."},{"startTime":1868.074,"endTime":1871.16,"body":"But to go from that now,"},{"startTime":1868.074,"endTime":1871.16,"body":"where it's like to"},{"startTime":1871.16,"endTime":1875.373,"body":"how the ChatGPT images are now,"},{"startTime":1871.16,"endTime":1875.373,"body":"that's a whole like whiteboard of images."},{"startTime":1875.373,"endTime":1880.42,"body":"There's not there's not any like weird"},{"startTime":1875.373,"endTime":1880.42,"body":"misspelt spelt words or anything."},{"startTime":1880.92,"endTime":1885.133,"body":"So I don't know, I dunno"},{"startTime":1880.92,"endTime":1885.133,"body":"how they've made it transition to that"},{"startTime":1885.133,"endTime":1889.095,"body":"so quickly, but very clever,"},{"startTime":1885.133,"endTime":1889.095,"body":"very scary at the same time."},{"startTime":1889.095,"endTime":1893.808,"body":"But yeah, if you're listening to this"},{"startTime":1889.095,"endTime":1893.808,"body":"and you're not using AI"},{"startTime":1894.183,"endTime":1896.811,"body":"to start thinking about how you can"},{"startTime":1896.811,"endTime":1900.023,"body":"like even just looking at that is"},{"startTime":1896.811,"endTime":1900.023,"body":"give me some thoughts on what I can do."},{"startTime":1902.025,"endTime":1902.859,"body":"I'm thinking the same"},{"startTime":1902.859,"endTime":1906.487,"body":"way in the same way"},{"startTime":1902.859,"endTime":1906.487,"body":"as we spoke about with ChatGPT."},{"startTime":1906.613,"endTime":1909.032,"body":"It's like for copy and stuff."},{"startTime":1909.032,"endTime":1912.035,"body":"It's not necessarily like"},{"startTime":1912.118,"endTime":1915.455,"body":"put in exactly what you want, copy"},{"startTime":1912.118,"endTime":1915.455,"body":"and paste it out and put it in your out"},{"startTime":1915.455,"endTime":1915.955,"body":"and go."},{"startTime":1915.955,"endTime":1919.208,"body":"It's like there's a lot of like refining"},{"startTime":1915.955,"endTime":1919.208,"body":"and putting stuff in,"},{"startTime":1919.208,"endTime":1922.378,"body":"getting ideas taken out,"},{"startTime":1919.208,"endTime":1922.378,"body":"thinking about it, putting it back in."},{"startTime":1922.378,"endTime":1925.381,"body":"It's like from people in like,"},{"startTime":1922.378,"endTime":1925.381,"body":"copy from ChatGPT,"},{"startTime":1925.548,"endTime":1929.26,"body":"they're like, it's"},{"startTime":1925.548,"endTime":1929.26,"body":"not just you put it in said, give me this."},{"startTime":1929.26,"endTime":1930.553,"body":"And you just said, go."},{"startTime":1930.553,"endTime":1932.639,"body":"It's like there's a lot more to it."},{"startTime":1932.639,"endTime":1934.682,"body":"Yeah. And I suppose"},{"startTime":1932.639,"endTime":1934.682,"body":"it'll be the same with the images."},{"startTime":1934.682,"endTime":1936.768,"body":"It will be like,"},{"startTime":1934.682,"endTime":1936.768,"body":"maybe it will be like, make this"},{"startTime":1936.768,"endTime":1941.356,"body":"and then you add your own stuff to it or,"},{"startTime":1936.768,"endTime":1941.356,"body":"refine it down on that sort of thing."},{"startTime":1941.356,"endTime":1945.568,"body":"So interesting to see how it"},{"startTime":1941.356,"endTime":1945.568,"body":"I don't know how it can get better"},{"startTime":1945.568,"endTime":1949.447,"body":"from there, really"},{"startTime":1945.568,"endTime":1949.447,"body":"like what they can actually do aside from."},{"startTime":1949.948,"endTime":1952.408,"body":"Well, it's not because people"},{"startTime":1949.948,"endTime":1952.408,"body":"who don't really know much about this,"},{"startTime":1952.408,"endTime":1954.077,"body":"because they're not in this sector"},{"startTime":1954.077,"endTime":1957.246,"body":"will have will when it gets the point"},{"startTime":1954.077,"endTime":1957.246,"body":"that they know to say,"},{"startTime":1957.288,"endTime":1958.498,"body":"oh my God, somebody or you."},{"startTime":1958.498,"endTime":1960.208,"body":"And that's"},{"startTime":1958.498,"endTime":1960.208,"body":"when suddenly will be on the news going,"},{"startTime":1960.208,"endTime":1961.668,"body":"hey, I was taken over this."},{"startTime":1961.668,"endTime":1964.712,"body":"I've got there's like three is we need"},{"startTime":1961.668,"endTime":1964.712,"body":"and this is just got better or better."},{"startTime":1964.837,"endTime":1969.008,"body":"That would be interesting"},{"startTime":1964.837,"endTime":1969.008,"body":"to see how many people I know"},{"startTime":1969.425,"endTime":1973.68,"body":"who don't know about what we do,"},{"startTime":1969.425,"endTime":1973.68,"body":"that they don't have no interest in, that."},{"startTime":1974.222,"endTime":1974.973,"body":"They have no interest."},{"startTime":1974.973,"endTime":1976.265,"body":"They don't know about it,"},{"startTime":1974.973,"endTime":1976.265,"body":"I don't think yeah."},{"startTime":1976.265,"endTime":1979.936,"body":"I think unless somebody like, sits down,"},{"startTime":1976.265,"endTime":1979.936,"body":"shows them like people don't really."},{"startTime":1979.978,"endTime":1983.231,"body":"Because even my dad,"},{"startTime":1979.978,"endTime":1983.231,"body":"it was a probably a year ago or something."},{"startTime":1983.231,"endTime":1986.109,"body":"I was like, do you know what ChatGPT is?"},{"startTime":1983.231,"endTime":1986.109,"body":"And he's like, no."},{"startTime":1986.109,"endTime":1988.653,"body":"And then just showing him"},{"startTime":1986.109,"endTime":1988.653,"body":"like what it does."},{"startTime":1988.653,"endTime":1991.864,"body":"And then before they went on holiday,"},{"startTime":1988.653,"endTime":1991.864,"body":"he was like, oh, it's great"},{"startTime":1991.864,"endTime":1994.617,"body":"because I'm like, I'll put in"},{"startTime":1991.864,"endTime":1994.617,"body":"where we go in and said, like,"},{"startTime":1994.617,"endTime":1998.121,"body":"I'll make like an itinerary of stuff"},{"startTime":1994.617,"endTime":1998.121,"body":"that's like around there."},{"startTime":1998.121,"endTime":1999.747,"body":"And it pulled up"},{"startTime":1998.121,"endTime":1999.747,"body":"like a whole load of thing,"},{"startTime":1999.747,"endTime":2003.626,"body":"you know, I printed it off and I'm like,"},{"startTime":1999.747,"endTime":2003.626,"body":"yeah, it's like simple stuff like that is."},{"startTime":2004.127,"endTime":2008.089,"body":"Yeah, a lot of people, like, they probably"},{"startTime":2004.127,"endTime":2008.089,"body":"had no idea it could do anything like."},{"startTime":2008.089,"endTime":2009.09,"body":"Yeah, yeah, yeah."},{"startTime":2009.09,"endTime":2012.01,"body":"No, it's brilliant. Or like, here's"},{"startTime":2009.09,"endTime":2012.01,"body":"what's in my fridge."},{"startTime":2012.01,"endTime":2012.969,"body":"Make me a recipe."},{"startTime":2012.969,"endTime":2015.513,"body":"That's oh that's been"},{"startTime":2012.969,"endTime":2015.513,"body":"I did that like a year and a half ago."},{"startTime":2015.513,"endTime":2016.014,"body":"That's what I mean."},{"startTime":2016.014,"endTime":2018.474,"body":"But there'll be people that will be like,"},{"startTime":2016.014,"endTime":2018.474,"body":"oh, I didn't know you did."},{"startTime":2020.184,"endTime":2020.768,"body":"Yeah."},{"startTime":2020.768,"endTime":2022.478,"body":"It's mad. Mad."},{"startTime":2022.478,"endTime":2023.146,"body":"Okay, cool."},{"startTime":2023.146,"endTime":2023.646,"body":"Well,"},{"startTime":2023.646,"endTime":2024.856,"body":"And I think we got a pretty good podcast,"},{"startTime":2023.646,"endTime":2024.856,"body":"actually."},{"startTime":2024.856,"endTime":2025.773,"body":"And I think we got a pretty good podcast,"},{"startTime":2024.856,"endTime":2025.773,"body":"actually."},{"startTime":2025.898,"endTime":2026.232,"body":"Very good."},{"startTime":2026.232,"endTime":2027.066,"body":"James,"},{"startTime":2027.066,"endTime":2030.778,"body":"because James is in here, there's been"},{"startTime":2027.066,"endTime":2030.778,"body":"less like in a rambling of distractions."},{"startTime":2030.778,"endTime":2033.698,"body":"We've just been going laser focused."},{"startTime":2033.698,"endTime":2035.575,"body":"Thank you very much,"},{"startTime":2033.698,"endTime":2035.575,"body":"Michael. We'll see you all next week."},{"startTime":2035.575,"endTime":2037.618,"body":"So thank you. Bye bye."}]}