{"version":"1.0.0","segments":[{"startTime":2.585,"endTime":5.588,"body":"Welcome to Let's"},{"startTime":2.585,"endTime":5.588,"body":"run Facebook ads with me, Nate Boddington."},{"startTime":5.797,"endTime":8.55,"body":"This podcast is your go to for mastering"},{"startTime":5.797,"endTime":8.55,"body":"Facebook ads."},{"startTime":8.55,"endTime":11.553,"body":"But as you know, success"},{"startTime":8.55,"endTime":11.553,"body":"doesn't stop at the ad itself."},{"startTime":11.594,"endTime":13.68,"body":"We'll dive into everything from funnels"},{"startTime":13.68,"endTime":17.1,"body":"and e-commerce to email marketing,"},{"startTime":13.68,"endTime":17.1,"body":"lead generation and more."},{"startTime":17.517,"endTime":19.728,"body":"If you're ready to take your skills"},{"startTime":17.517,"endTime":19.728,"body":"to the next level,"},{"startTime":19.728,"endTime":22.605,"body":"check out my new school"},{"startTime":19.728,"endTime":22.605,"body":"platform@school.com."},{"startTime":22.605,"endTime":23.857,"body":"The Ads clinic."},{"startTime":23.857,"endTime":26.609,"body":"Inside you'll find how to videos and live"},{"startTime":26.609,"endTime":29.612,"body":"dropping clinicals"},{"startTime":26.609,"endTime":29.612,"body":"where you can ask your Facebook questions"},{"startTime":29.863,"endTime":32.866,"body":"and get the answers"},{"startTime":29.863,"endTime":32.866,"body":"you need to grow your business."},{"startTime":32.866,"endTime":36.119,"body":"And lastly, if you enjoy the podcast,"},{"startTime":32.866,"endTime":36.119,"body":"it would mean the world to me"},{"startTime":36.119,"endTime":37.829,"body":"if you would subscribe to the channel."},{"startTime":37.829,"endTime":41.791,"body":"It's the best way to help the podcast grow"},{"startTime":37.829,"endTime":41.791,"body":"and keep bringing you valuable content"},{"startTime":42.0,"endTime":44.127,"body":"every week. Let's get on with the podcast."},{"startTime":45.253,"endTime":45.587,"body":"Hello."},{"startTime":45.587,"endTime":47.464,"body":"Welcome back to Let's Run Facebook."},{"startTime":47.464,"endTime":49.674,"body":"That's a podcast myself, Nick Boddington."},{"startTime":49.674,"endTime":53.261,"body":"Today"},{"startTime":49.674,"endTime":53.261,"body":"I'm going to be talking about hook tests"},{"startTime":53.595,"endTime":59.684,"body":"and why I use this religiously"},{"startTime":53.595,"endTime":59.684,"body":"on every campaign to get things going."},{"startTime":59.934,"endTime":63.021,"body":"Now, you may, you may or may not know that"},{"startTime":63.021,"endTime":67.067,"body":"I did a podcast"},{"startTime":63.021,"endTime":67.067,"body":"probably eight months to 12 months ago"},{"startTime":67.317,"endTime":71.821,"body":"where I talked about the hook test"},{"startTime":67.317,"endTime":71.821,"body":"and I talk about it."},{"startTime":71.905,"endTime":74.783,"body":"It was a relatively new thing"},{"startTime":71.905,"endTime":74.783,"body":"that I was doing at the time."},{"startTime":74.783,"endTime":77.535,"body":"12 months on, I'm using it all the time."},{"startTime":77.535,"endTime":81.122,"body":"It's a great, great feature,"},{"startTime":77.535,"endTime":81.122,"body":"and it's going to help you understand"},{"startTime":81.414,"endTime":83.75,"body":"what your audience is doing."},{"startTime":83.75,"endTime":86.169,"body":"Well, not so much"},{"startTime":83.75,"endTime":86.169,"body":"what your audience is doing,"},{"startTime":86.169,"endTime":90.173,"body":"what you're what's going to engage"},{"startTime":86.169,"endTime":90.173,"body":"with your audiences before"},{"startTime":90.173,"endTime":94.469,"body":"spending money on a conversion campaign,"},{"startTime":90.173,"endTime":94.469,"body":"doing what you think is right."},{"startTime":94.677,"endTime":97.68,"body":"So this is something anyone can do."},{"startTime":98.056,"endTime":101.059,"body":"I've designed it in a way"},{"startTime":98.056,"endTime":101.059,"body":"that's really, really cheap to run."},{"startTime":101.351,"endTime":103.186,"body":"And probably"},{"startTime":101.351,"endTime":103.186,"body":"you probably are actually thinking, well,"},{"startTime":103.186,"endTime":106.314,"body":"why are we using a traffic campaign"},{"startTime":103.186,"endTime":106.314,"body":"and not converting campaign?"},{"startTime":106.314,"endTime":108.024,"body":"Because all you talk about next"},{"startTime":108.024,"endTime":111.778,"body":"on all your podcasts"},{"startTime":108.024,"endTime":111.778,"body":"is how we shouldn't be using traffic ever."},{"startTime":111.945,"endTime":114.948,"body":"And we should always be"},{"startTime":111.945,"endTime":114.948,"body":"using our conversion campaign."},{"startTime":115.198,"endTime":117.2,"body":"And there is a reason for this."},{"startTime":117.2,"endTime":121.246,"body":"When you use a conversion campaign,"},{"startTime":117.2,"endTime":121.246,"body":"we are using a sales or a lead objective."},{"startTime":121.454,"endTime":125.583,"body":"And when we use a sales or lead objective,"},{"startTime":121.454,"endTime":125.583,"body":"meta charges us more."},{"startTime":125.625,"endTime":129.587,"body":"Okay, it's not so much our CPMs go up,"},{"startTime":125.625,"endTime":129.587,"body":"but we are being charged"},{"startTime":129.587,"endTime":133.55,"body":"more for the privilege of"},{"startTime":129.587,"endTime":133.55,"body":"in more in depth data."},{"startTime":133.55,"endTime":136.845,"body":"And what I mean by"},{"startTime":133.55,"endTime":136.845,"body":"that is every single one of us, myself,"},{"startTime":136.845,"endTime":139.848,"body":"you, we're all on social media"},{"startTime":136.845,"endTime":139.848,"body":"and we're all surfing."},{"startTime":139.848,"endTime":142.684,"body":"Surfing. I sound like I'm"},{"startTime":139.848,"endTime":142.684,"body":"a I'm old for you. Say hi."},{"startTime":142.684,"endTime":147.063,"body":"We're surfing the internet and meters"},{"startTime":142.684,"endTime":147.063,"body":"pixel wherever is in"},{"startTime":147.063,"endTime":150.316,"body":"all the different websites is saying"},{"startTime":147.063,"endTime":150.316,"body":"what we're doing is it's like Big Brother."},{"startTime":150.525,"endTime":151.276,"body":"Okay?"},{"startTime":151.276,"endTime":154.279,"body":"Now when we go to build an ad"},{"startTime":151.276,"endTime":154.279,"body":"and we use an objective,"},{"startTime":154.404,"endTime":158.324,"body":"if we just do a traffic campaign,"},{"startTime":154.404,"endTime":158.324,"body":"it's just using the algorithm to go."},{"startTime":158.324,"endTime":161.744,"body":"People who have these interests who click"},{"startTime":158.324,"endTime":161.744,"body":"and they click to websites."},{"startTime":161.953,"endTime":165.999,"body":"If it's awareness, they like to just flick"},{"startTime":161.953,"endTime":165.999,"body":"through their feeds"},{"startTime":165.999,"endTime":167.375,"body":"and see what's going on."},{"startTime":167.375,"endTime":171.796,"body":"If it's a sales campaign,"},{"startTime":167.375,"endTime":171.796,"body":"we like to get people who purchase"},{"startTime":171.921,"endTime":175.008,"body":"like so if we use a sales campaign"},{"startTime":171.921,"endTime":175.008,"body":"and we use our objective to be add"},{"startTime":175.008,"endTime":178.678,"body":"to cart, Facebook is going to go"},{"startTime":175.008,"endTime":178.678,"body":"and find people who add to comp."},{"startTime":178.887,"endTime":181.806,"body":"If it's initiate checkout, initiate"},{"startTime":178.887,"endTime":181.806,"body":"check out of his purchase purchase."},{"startTime":181.806,"endTime":185.56,"body":"That's why it's really important"},{"startTime":181.806,"endTime":185.56,"body":"to always use the right objective"},{"startTime":185.56,"endTime":188.563,"body":"lead or sales"},{"startTime":185.56,"endTime":188.563,"body":"depending on what you're doing."},{"startTime":188.563,"endTime":192.525,"body":"But then this instance,"},{"startTime":188.563,"endTime":192.525,"body":"if we were to do a hook test"},{"startTime":192.775,"endTime":197.697,"body":"of, say, 15 different headline hooks,"},{"startTime":192.775,"endTime":197.697,"body":"let's say 50 characters long,"},{"startTime":198.114,"endTime":202.327,"body":"and we were to build an"},{"startTime":198.114,"endTime":202.327,"body":"ad for each one of those and give it"},{"startTime":203.369,"endTime":204.954,"body":"$5 a day."},{"startTime":204.954,"endTime":207.081,"body":"It's going to take us or 5 pounds,"},{"startTime":204.954,"endTime":207.081,"body":"whatever."},{"startTime":207.081,"endTime":209.167,"body":"It's going to take us a long time"},{"startTime":209.167,"endTime":213.087,"body":"to get the amount of data"},{"startTime":209.167,"endTime":213.087,"body":"we need back to make a decision."},{"startTime":213.671,"endTime":215.965,"body":"The data"},{"startTime":213.671,"endTime":215.965,"body":"that we need back off this exercise"},{"startTime":215.965,"endTime":218.509,"body":"that we're going to be looking for"},{"startTime":215.965,"endTime":218.509,"body":"is click threes."},{"startTime":218.509,"endTime":221.471,"body":"We want to get the click through rate,"},{"startTime":218.509,"endTime":221.471,"body":"because if we've got"},{"startTime":221.471,"endTime":224.474,"body":"15 or 20 different headlines"},{"startTime":221.471,"endTime":224.474,"body":"that we're testing,"},{"startTime":224.974,"endTime":227.977,"body":"and we can see which click through"},{"startTime":224.974,"endTime":227.977,"body":"to get in the highest amount,"},{"startTime":228.144,"endTime":230.146,"body":"we know what's engaging with the client."},{"startTime":230.146,"endTime":231.689,"body":"So this is where the audience,"},{"startTime":231.689,"endTime":235.276,"body":"this is how we're going to run"},{"startTime":231.689,"endTime":235.276,"body":"when we use a traffic campaign."},{"startTime":235.777,"endTime":238.029,"body":"It's a really cheap way. It's a click."},{"startTime":238.029,"endTime":239.364,"body":"We're not looking for a purchase."},{"startTime":239.364,"endTime":241.491,"body":"We're looking for a click and"},{"startTime":242.45,"endTime":244.702,"body":"Facebook is not going to charge us"},{"startTime":242.45,"endTime":244.702,"body":"as much to get that click."},{"startTime":244.702,"endTime":249.791,"body":"So we can actually build a campaign based"},{"startTime":244.702,"endTime":249.791,"body":"on like 2 pounds or $2 a day for each ad."},{"startTime":250.124,"endTime":253.711,"body":"And Facebook will show that"},{"startTime":250.124,"endTime":253.711,"body":"to the same audience as you're going to do"},{"startTime":253.711,"endTime":256.839,"body":"user sales campaign, same audience,"},{"startTime":253.711,"endTime":256.839,"body":"but it's going to get clicks"},{"startTime":256.839,"endTime":258.466,"body":"and then depending on which ones"},{"startTime":256.839,"endTime":258.466,"body":"get the clicks."},{"startTime":258.466,"endTime":260.677,"body":"So how do we set that up?"},{"startTime":260.677,"endTime":263.68,"body":"I'm not going to go into ads manager"},{"startTime":260.677,"endTime":263.68,"body":"and go through a setup."},{"startTime":263.721,"endTime":265.598,"body":"You can't see my screen"},{"startTime":263.721,"endTime":265.598,"body":"because we're on a podcast."},{"startTime":265.598,"endTime":269.477,"body":"So I'm just going to talk you through it"},{"startTime":265.598,"endTime":269.477,"body":"so that you understand what we're doing."},{"startTime":269.477,"endTime":273.273,"body":"And then you can listen to this again"},{"startTime":269.477,"endTime":273.273,"body":"and follow the steps step by step."},{"startTime":273.273,"endTime":277.402,"body":"But this is definitely an expert's way"},{"startTime":277.402,"endTime":282.073,"body":"of running a Facebook ad in the right way."},{"startTime":282.073,"endTime":283.491,"body":"This is the sort of setup."},{"startTime":283.491,"endTime":286.995,"body":"It's like if you're a decorator"},{"startTime":283.491,"endTime":286.995,"body":"you're going to get the walls or get it,"},{"startTime":287.161,"endTime":289.747,"body":"get them all sanded"},{"startTime":287.161,"endTime":289.747,"body":"and get it all ready, ready."},{"startTime":289.747,"endTime":291.833,"body":"So you can do a really good coat of paint."},{"startTime":291.833,"endTime":294.043,"body":"That's long lasting and looks great."},{"startTime":291.833,"endTime":294.043,"body":"It's exactly the same."},{"startTime":294.043,"endTime":296.838,"body":"We're going to do it from an ad"},{"startTime":294.043,"endTime":296.838,"body":"point of view, okay. It's winning."},{"startTime":296.838,"endTime":298.381,"body":"We've tried it, we've tested it."},{"startTime":298.381,"endTime":300.591,"body":"Formula works, have done"},{"startTime":298.381,"endTime":300.591,"body":"and been doing it for over a year"},{"startTime":300.591,"endTime":303.594,"body":"now, and I use it on"},{"startTime":300.591,"endTime":303.594,"body":"most of our client accounts"},{"startTime":303.803,"endTime":306.347,"body":"when we need to, and it's going to help"},{"startTime":303.803,"endTime":306.347,"body":"you get more conversions."},{"startTime":306.347,"endTime":309.1,"body":"This will help"},{"startTime":306.347,"endTime":309.1,"body":"you get more conversions in the long run."},{"startTime":309.1,"endTime":312.02,"body":"So how do we do this right. So"},{"startTime":309.1,"endTime":312.02,"body":"we're going to go into a campaign account."},{"startTime":313.104,"endTime":315.273,"body":"I'm going to create a new campaign."},{"startTime":315.273,"endTime":318.86,"body":"And we are going to go to"},{"startTime":315.273,"endTime":318.86,"body":"traffic continue."},{"startTime":319.944,"endTime":322.989,"body":"And then we are this will build us"},{"startTime":319.944,"endTime":322.989,"body":"our first traffic campaign."},{"startTime":322.989,"endTime":325.158,"body":"Now I'm going to go manual"},{"startTime":322.989,"endTime":325.158,"body":"traffic campaign."},{"startTime":325.158,"endTime":327.368,"body":"We don't do"},{"startTime":325.158,"endTime":327.368,"body":"don't do the recommended or the advanced."},{"startTime":327.368,"endTime":328.786,"body":"Plus we're going to go to manual."},{"startTime":328.786,"endTime":331.664,"body":"And now what we'll do is create"},{"startTime":328.786,"endTime":331.664,"body":"a one campaign,"},{"startTime":331.664,"endTime":334.667,"body":"one ad set and one ad."},{"startTime":335.418,"endTime":338.212,"body":"The trick is here"},{"startTime":335.418,"endTime":338.212,"body":"that we're not going to run this."},{"startTime":338.212,"endTime":338.338,"body":"What?"},{"startTime":338.338,"endTime":342.216,"body":"I want each one"},{"startTime":338.338,"endTime":342.216,"body":"to spend the same amount of money."},{"startTime":342.216,"endTime":344.886,"body":"Okay. So we are not going to do this."},{"startTime":344.886,"endTime":349.265,"body":"Like a lot of ways we will test ads"},{"startTime":344.886,"endTime":349.265,"body":"or creatives out is we'll do one ad set"},{"startTime":349.265,"endTime":352.602,"body":"and then we will have like"},{"startTime":349.265,"endTime":352.602,"body":"let's say a load of ads in that ad set."},{"startTime":352.602,"endTime":357.44,"body":"But the problem we have there"},{"startTime":352.602,"endTime":357.44,"body":"is that the ad budget is on the ad set."},{"startTime":357.857,"endTime":360.943,"body":"So if we've got ten ads within the ad set"},{"startTime":361.611,"endTime":364.405,"body":"and we fine,"},{"startTime":361.611,"endTime":364.405,"body":"and we're doing this hook test"},{"startTime":364.405,"endTime":368.076,"body":"that that matters, you might find 1"},{"startTime":364.405,"endTime":368.076,"body":"or 2 of them work perfectly, okay."},{"startTime":368.284,"endTime":369.619,"body":"And they become winners."},{"startTime":369.619,"endTime":373.039,"body":"But we're not getting a true reflection,"},{"startTime":369.619,"endTime":373.039,"body":"a true test of what's working, what's not."},{"startTime":373.456,"endTime":378.252,"body":"So I want to set this up by having"},{"startTime":373.456,"endTime":378.252,"body":"let's say we're going to do ten."},{"startTime":378.503,"endTime":384.425,"body":"Let's use ten different hooks in ten"},{"startTime":378.503,"endTime":384.425,"body":"different ad sets with an ad each."},{"startTime":384.425,"endTime":385.134,"body":"Okay."},{"startTime":385.134,"endTime":387.136,"body":"Now Are you staring at?"},{"startTime":387.136,"endTime":390.139,"body":"Your ads manager"},{"startTime":387.136,"endTime":390.139,"body":"stuck on how to make your ads perform?"},{"startTime":390.473,"endTime":392.016,"body":"Come and join the ads clinic."},{"startTime":392.016,"endTime":396.396,"body":"A series of one on one consultancy calls"},{"startTime":392.016,"endTime":396.396,"body":"where we dive into your own ads manager"},{"startTime":396.396,"endTime":399.399,"body":"and see where we can turn your ads"},{"startTime":396.396,"endTime":399.399,"body":"into a profit making machine."},{"startTime":399.649,"endTime":403.236,"body":"It all starts with a 30 minute free"},{"startTime":399.649,"endTime":403.236,"body":"consultation call."},{"startTime":403.444,"endTime":406.531,"body":"Sign up now at the AD clinic. Com."},{"startTime":407.448,"endTime":410.535,"body":"before we go into actually building this,"},{"startTime":407.448,"endTime":410.535,"body":"we need to think about"},{"startTime":410.618,"endTime":413.538,"body":"what creative we're going to use"},{"startTime":410.618,"endTime":413.538,"body":"and what we going to use for our hooks."},{"startTime":413.538,"endTime":414.789,"body":"Now, the way I'll do this,"},{"startTime":414.789,"endTime":417.792,"body":"each one of you who knows your business"},{"startTime":414.789,"endTime":417.792,"body":"well enough to understand"},{"startTime":417.875,"endTime":421.212,"body":"what the problem is of the person"},{"startTime":417.875,"endTime":421.212,"body":"who's buying a product or service."},{"startTime":421.212,"endTime":422.588,"body":"Okay. So think about it like that."},{"startTime":422.588,"endTime":424.882,"body":"So if I'm doing it from"},{"startTime":422.588,"endTime":424.882,"body":"a Facebook app point of view,"},{"startTime":426.092,"endTime":427.969,"body":"I would say"},{"startTime":427.969,"endTime":430.972,"body":"I'm struggling struggling"},{"startTime":427.969,"endTime":430.972,"body":"with optimizing your ads."},{"startTime":431.013,"endTime":434.016,"body":"Okay. Now that's a great topic."},{"startTime":434.434,"endTime":436.269,"body":"And people do struggle"},{"startTime":434.434,"endTime":436.269,"body":"with optimizing their ads."},{"startTime":436.269,"endTime":437.228,"body":"And I hear it all the time."},{"startTime":437.228,"endTime":439.355,"body":"So I know that's a problem."},{"startTime":439.355,"endTime":441.441,"body":"But I want ten of these."},{"startTime":441.441,"endTime":442.567,"body":"Let's go to ChatGPT."},{"startTime":442.567,"endTime":446.529,"body":"We go into ChatGPT"},{"startTime":442.567,"endTime":446.529,"body":"and we literally say to ChatGPT,"},{"startTime":447.28,"endTime":450.283,"body":"this chap,"},{"startTime":447.28,"endTime":450.283,"body":"this is a really strong hook for me."},{"startTime":450.366,"endTime":453.494,"body":"And then the hook is struggling"},{"startTime":450.366,"endTime":453.494,"body":"to optimize your Facebook ads."},{"startTime":453.87,"endTime":459.208,"body":"I want to test out"},{"startTime":453.87,"endTime":459.208,"body":"ten other hooks similar to this."},{"startTime":459.667,"endTime":461.043,"body":"Please write me ten off the hook."},{"startTime":461.043,"endTime":464.38,"body":"Similar to this, but"},{"startTime":461.043,"endTime":464.38,"body":"I don't want you to do too long a length."},{"startTime":464.38,"endTime":466.716,"body":"I don't want that to be a long sentence."},{"startTime":466.716,"endTime":470.011,"body":"Go up to like 100 characters, okay?"},{"startTime":470.511,"endTime":475.057,"body":"And put that into chat because it'll then"},{"startTime":470.511,"endTime":475.057,"body":"pull you out 100 character"},{"startTime":475.057,"endTime":478.769,"body":"length, ten different type of tweets"},{"startTime":475.057,"endTime":478.769,"body":"which are going to be similar to that."},{"startTime":479.02,"endTime":481.981,"body":"Have a read through, pick 3 or 4 of them"},{"startTime":482.064,"endTime":485.276,"body":"unless they're all great,"},{"startTime":482.064,"endTime":485.276,"body":"and then say chat these four."},{"startTime":485.318,"endTime":487.403,"body":"These are exactly all the sort of ones"},{"startTime":485.318,"endTime":487.403,"body":"I'm looking for."},{"startTime":487.403,"endTime":490.364,"body":"Write me on and do this"},{"startTime":487.403,"endTime":490.364,"body":"until you've got ten hooks"},{"startTime":490.364,"endTime":493.367,"body":"that you actually like and that you think"},{"startTime":490.364,"endTime":493.367,"body":"you're going to you're going to go with,"},{"startTime":494.076,"endTime":497.371,"body":"then we want to use a video"},{"startTime":494.076,"endTime":497.371,"body":"or we want to use a static."},{"startTime":497.371,"endTime":500.791,"body":"Now, if you're going to use"},{"startTime":497.371,"endTime":500.791,"body":"a static literally, I could just go"},{"startTime":501.0,"endTime":502.043,"body":"a static for me."},{"startTime":502.043,"endTime":505.63,"body":"Could be someone looking at their laptops"},{"startTime":502.043,"endTime":505.63,"body":"with the head in their hands,"},{"startTime":505.63,"endTime":508.591,"body":"obviously struggling"},{"startTime":505.63,"endTime":508.591,"body":"to optimize their Facebook ads,"},{"startTime":508.591,"endTime":512.136,"body":"and I might use that as text overlay"},{"startTime":508.591,"endTime":512.136,"body":"on top of the ad."},{"startTime":512.47,"endTime":514.347,"body":"Okay, so we've got the image"},{"startTime":512.47,"endTime":514.347,"body":"with some text overlay"},{"startTime":514.347,"endTime":515.723,"body":"that we're going to do in Canva."},{"startTime":515.723,"endTime":517.141,"body":"Put it up, put it over the ad,"},{"startTime":517.141,"endTime":521.229,"body":"and then we create ten of them,"},{"startTime":517.141,"endTime":521.229,"body":"ten of them all the same image."},{"startTime":521.479,"endTime":523.147,"body":"The only thing that's different"},{"startTime":521.479,"endTime":523.147,"body":"is going to be a text"},{"startTime":523.147,"endTime":525.191,"body":"overlay is going to be the hook okay."},{"startTime":525.191,"endTime":527.109,"body":"So you can start seeing"},{"startTime":525.191,"endTime":527.109,"body":"how we're going to build this."},{"startTime":527.109,"endTime":530.655,"body":"I don't want any differences"},{"startTime":527.109,"endTime":530.655,"body":"in any of these ads apart"},{"startTime":530.655,"endTime":533.658,"body":"from just the hook."},{"startTime":533.658,"endTime":536.661,"body":"Everything else have to do has to be"},{"startTime":533.658,"endTime":536.661,"body":"the same when we're building a test,"},{"startTime":537.245,"endTime":541.04,"body":"split test or anything like this, the"},{"startTime":537.245,"endTime":541.04,"body":"the only changes are what we're testing."},{"startTime":541.04,"endTime":541.415,"body":"Okay."},{"startTime":542.875,"endTime":544.835,"body":"If we want to do a video, you can do"},{"startTime":542.875,"endTime":544.835,"body":"the same way."},{"startTime":544.835,"endTime":545.294,"body":"Have a video."},{"startTime":545.294,"endTime":548.422,"body":"I can have a video of me talking quickly"},{"startTime":545.294,"endTime":548.422,"body":"for 10s, talking about you"},{"startTime":548.422,"endTime":549.507,"body":"struggling with your ads."},{"startTime":549.507,"endTime":551.467,"body":"And I could have that as text overlay"},{"startTime":551.467,"endTime":554.929,"body":"if you didn't want to do any text,"},{"startTime":551.467,"endTime":554.929,"body":"leave an overlay on either of those."},{"startTime":555.179,"endTime":558.182,"body":"You could just do the static"},{"startTime":555.179,"endTime":558.182,"body":"ad with a guy with his head in the hands,"},{"startTime":558.516,"endTime":561.852,"body":"and then use your primary text"},{"startTime":558.516,"endTime":561.852,"body":"above the ad to be the hook."},{"startTime":561.936,"endTime":565.022,"body":"Don't put anything else in there,"},{"startTime":561.936,"endTime":565.022,"body":"just that particular hook."},{"startTime":565.189,"endTime":565.439,"body":"What?"},{"startTime":565.439,"endTime":568.442,"body":"We're not"},{"startTime":565.439,"endTime":568.442,"body":"we're not looking for people to see the ad"},{"startTime":568.442,"endTime":572.321,"body":"and then click and end up on your website"},{"startTime":568.442,"endTime":572.321,"body":"going, what am I doing here?"},{"startTime":572.363,"endTime":575.616,"body":"The only a small amount of people"},{"startTime":572.363,"endTime":575.616,"body":"are going to see this."},{"startTime":575.95,"endTime":577.785,"body":"It's just literally a test."},{"startTime":577.785,"endTime":579.787,"body":"We're not trying to get any sales."},{"startTime":577.785,"endTime":579.787,"body":"We're not trying to get new orders."},{"startTime":579.787,"endTime":583.708,"body":"We're looking for how many people click"},{"startTime":579.787,"endTime":583.708,"body":"a particular hook on that image."},{"startTime":584.166,"endTime":587.169,"body":"So ChatGPT is giving us all ten hooks."},{"startTime":587.253,"endTime":589.171,"body":"We then go into Canva."},{"startTime":589.171,"endTime":592.8,"body":"We choose the image we want to"},{"startTime":589.171,"endTime":592.8,"body":"and we write the hook,"},{"startTime":592.8,"endTime":596.22,"body":"the new hook, text overlay on that"},{"startTime":592.8,"endTime":596.22,"body":"same image ten times."},{"startTime":596.22,"endTime":600.141,"body":"We download it from Canva, we upload it"},{"startTime":596.22,"endTime":600.141,"body":"to our desktop, we've got it ready."},{"startTime":600.391,"endTime":602.81,"body":"So we go into our campaign."},{"startTime":602.81,"endTime":605.688,"body":"We choose our chosen audience,"},{"startTime":602.81,"endTime":605.688,"body":"which is again"},{"startTime":605.688,"endTime":607.481,"body":"just an audience"},{"startTime":605.688,"endTime":607.481,"body":"that's going to be all set to."},{"startTime":607.481,"endTime":610.443,"body":"For me, it'd be, let's say, social media"},{"startTime":607.481,"endTime":610.443,"body":"marketing people."},{"startTime":610.443,"endTime":615.072,"body":"Okay, I go to my actual ad,"},{"startTime":610.443,"endTime":615.072,"body":"we're going to keep on all placements"},{"startTime":615.072,"endTime":615.698,"body":"because it's just going"},{"startTime":615.698,"endTime":619.076,"body":"to fit all placements, just going to be"},{"startTime":615.698,"endTime":619.076,"body":"a standard static ad or a standard video."},{"startTime":619.619,"endTime":622.33,"body":"And I'm not going to put in a headline."},{"startTime":622.33,"endTime":624.749,"body":"We can leave the headline blank."},{"startTime":624.749,"endTime":626.876,"body":"If you're going to put the text overlay"},{"startTime":624.749,"endTime":626.876,"body":"on the image,"},{"startTime":626.876,"endTime":628.669,"body":"we could actually leave the primary text"},{"startTime":626.876,"endTime":628.669,"body":"blank."},{"startTime":628.669,"endTime":632.757,"body":"So all it's going to be shown as that"},{"startTime":628.669,"endTime":632.757,"body":"particular ad is the image with the text."},{"startTime":633.257,"endTime":634.258,"body":"Okay."},{"startTime":634.258,"endTime":637.678,"body":"We choose our website events,"},{"startTime":634.258,"endTime":637.678,"body":"which is going to be our pixel."},{"startTime":638.054,"endTime":640.264,"body":"And then we have built our first ad."},{"startTime":640.264,"endTime":644.56,"body":"So our first ad is going to be the traffic"},{"startTime":640.264,"endTime":644.56,"body":"campaign, one ad set with the audience"},{"startTime":644.769,"endTime":648.272,"body":"and our one ad and label"},{"startTime":644.769,"endTime":648.272,"body":"the particular ad and the ad"},{"startTime":648.272,"endTime":651.275,"body":"set the name of the hook,"},{"startTime":648.272,"endTime":651.275,"body":"just so you know which one it is."},{"startTime":651.651,"endTime":654.695,"body":"Then we're going to go in"},{"startTime":651.651,"endTime":654.695,"body":"and we're just going to duplicate"},{"startTime":655.112,"endTime":657.99,"body":"that particular ad set."},{"startTime":657.99,"endTime":661.327,"body":"So now we've got one campaign"},{"startTime":657.99,"endTime":661.327,"body":"and we've got one ad set."},{"startTime":661.327,"endTime":663.287,"body":"We've now got two ad sets."},{"startTime":663.287,"endTime":665.456,"body":"Rewind back to where"},{"startTime":663.287,"endTime":665.456,"body":"we're going to set up the campaign."},{"startTime":665.456,"endTime":667.249,"body":"I've just I've just needed to say this."},{"startTime":667.249,"endTime":670.044,"body":"We need to set this up as ad set budget."},{"startTime":670.044,"endTime":673.047,"body":"So on the campaign page"},{"startTime":670.044,"endTime":673.047,"body":"you'll have an advantage."},{"startTime":673.214,"endTime":676.217,"body":"Campaign budget which is standard, is off."},{"startTime":676.384,"endTime":677.468,"body":"Keep it off."},{"startTime":677.468,"endTime":680.513,"body":"I don't want the campaign am to own this."},{"startTime":680.513,"endTime":683.015,"body":"The I don't the budget"},{"startTime":680.513,"endTime":683.015,"body":"to go through the campaign."},{"startTime":683.015,"endTime":684.183,"body":"I want it to stay"},{"startTime":685.184,"endTime":686.435,"body":"at the outset because each"},{"startTime":686.435,"endTime":689.438,"body":"ad set is going to get like a 2 pounds"},{"startTime":686.435,"endTime":689.438,"body":"a day ad spend."},{"startTime":689.48,"endTime":691.399,"body":"Okay, take you a second."},{"startTime":691.399,"endTime":693.234,"body":"So we've now created the second outset."},{"startTime":693.234,"endTime":698.28,"body":"Take your second piece of hook test"},{"startTime":693.234,"endTime":698.28,"body":"copy on the image and insert"},{"startTime":698.28,"endTime":702.159,"body":"into this name the ads that hook, name"},{"startTime":698.28,"endTime":702.159,"body":"the ad, set the hook,"},{"startTime":702.326,"endTime":706.872,"body":"then duplicate the ad, set again, name it,"},{"startTime":702.326,"endTime":706.872,"body":"so on and so forth."},{"startTime":706.872,"endTime":708.374,"body":"And to have ten of these."},{"startTime":708.374,"endTime":712.294,"body":"So now you've got if we fast forwarded,"},{"startTime":708.374,"endTime":712.294,"body":"you've built ten of these ads sets"},{"startTime":712.795,"endTime":713.754,"body":"and ten ads."},{"startTime":713.754,"endTime":717.425,"body":"One campaign, ten out sets,"},{"startTime":713.754,"endTime":717.425,"body":"each one has a different hook"},{"startTime":717.675,"endTime":720.678,"body":"creative in it,"},{"startTime":717.675,"endTime":720.678,"body":"and they're all named the Hook Creative."},{"startTime":720.678,"endTime":723.055,"body":"Nice and simple. Really easy."},{"startTime":723.055,"endTime":725.808,"body":"All we need to do now is press publish."},{"startTime":725.808,"endTime":729.186,"body":"I would let this run for 2 or 3 days,"},{"startTime":725.808,"endTime":729.186,"body":"and what you're going to see is"},{"startTime":729.186,"endTime":730.896,"body":"you're going to see clicks coming through"},{"startTime":730.896,"endTime":732.565,"body":"and you're going to see the click"},{"startTime":730.896,"endTime":732.565,"body":"through rate."},{"startTime":732.565,"endTime":736.235,"body":"After three days, I'd like to say that"},{"startTime":732.565,"endTime":736.235,"body":"each one of these is going to have a,"},{"startTime":736.235,"endTime":738.779,"body":"you know, a thousand or so impressions,"},{"startTime":738.779,"endTime":740.99,"body":"and we're going to see what the click"},{"startTime":738.779,"endTime":740.99,"body":"through rates are."},{"startTime":740.99,"endTime":742.908,"body":"Then you'll go back into your metrics."},{"startTime":742.908,"endTime":743.951,"body":"You'll look at your ads manager,"},{"startTime":743.951,"endTime":748.122,"body":"look at that campaign, go into the ad sets"},{"startTime":743.951,"endTime":748.122,"body":"and sort your columns"},{"startTime":748.33,"endTime":753.127,"body":"by click through highest at the top,"},{"startTime":748.33,"endTime":753.127,"body":"and you'll see your best winning,"},{"startTime":755.045,"endTime":756.964,"body":"hooks at the top."},{"startTime":756.964,"endTime":760.05,"body":"And you hopefully you'll probably see"},{"startTime":756.964,"endTime":760.05,"body":"some have got like two, three, four,"},{"startTime":760.301,"endTime":763.179,"body":"five, maybe"},{"startTime":760.301,"endTime":763.179,"body":"even a higher percentage of clicks raise."},{"startTime":763.179,"endTime":768.851,"body":"You now know what your top three hooks are"},{"startTime":763.179,"endTime":768.851,"body":"that your audience are resonating with."},{"startTime":769.268,"endTime":772.229,"body":"Then go into your conversion"},{"startTime":769.268,"endTime":772.229,"body":"campaign, build"},{"startTime":772.229,"endTime":775.9,"body":"your new conversion campaign"},{"startTime":772.229,"endTime":775.9,"body":"with your creative and your copy, etc."},{"startTime":776.108,"endTime":779.153,"body":"but you could lead with those hooks,"},{"startTime":776.108,"endTime":779.153,"body":"and I would carry on"},{"startTime":779.153,"endTime":782.156,"body":"with those hooks"},{"startTime":779.153,"endTime":782.156,"body":"as text overlay in some way,"},{"startTime":782.198,"endTime":786.368,"body":"or the first line of your primary text"},{"startTime":782.198,"endTime":786.368,"body":"in your ads for your sales campaign."},{"startTime":786.744,"endTime":789.121,"body":"I use this on all of my client accounts."},{"startTime":789.121,"endTime":790.539,"body":"Works an absolute treat."},{"startTime":790.539,"endTime":793.959,"body":"If we're about to spend money on a sales"},{"startTime":790.539,"endTime":793.959,"body":"campaign or a lead gen campaign,"},{"startTime":794.168,"endTime":797.379,"body":"we will want to do a hook test"},{"startTime":794.168,"endTime":797.379,"body":"first to find out what works."},{"startTime":797.88,"endTime":799.381,"body":"I hope that helps."},{"startTime":799.381,"endTime":799.924,"body":"Get on."},{"startTime":799.924,"endTime":802.51,"body":"Start using it"},{"startTime":799.924,"endTime":802.51,"body":"and I'll see you in the next podcast."},{"startTime":804.637,"endTime":806.305,"body":"Thank you for joining us again today."},{"startTime":806.305,"endTime":810.184,"body":"If you want to find out more, please head"},{"startTime":806.305,"endTime":810.184,"body":"over to our socials at Let's Run Social,"},{"startTime":810.434,"endTime":812.353,"body":"where we share daily content."},{"startTime":812.353,"endTime":814.563,"body":"And please feel free to drop us a message."},{"startTime":814.563,"endTime":817.024,"body":"We'd love to hear from you"},{"startTime":814.563,"endTime":817.024,"body":"and any questions"},{"startTime":817.024,"endTime":819.944,"body":"that you would like answered."},{"startTime":817.024,"endTime":819.944,"body":"We can do that here on the podcast."}]}