{"version":"1.0.0","segments":[{"startTime":2.585,"endTime":5.588,"body":"Welcome to Let's"},{"startTime":2.585,"endTime":5.588,"body":"run Facebook ads with me, Nate Boddington."},{"startTime":5.797,"endTime":8.55,"body":"This podcast is your go to for mastering"},{"startTime":5.797,"endTime":8.55,"body":"Facebook ads."},{"startTime":8.55,"endTime":11.553,"body":"But as you know, success"},{"startTime":8.55,"endTime":11.553,"body":"doesn't stop at the ad itself."},{"startTime":11.594,"endTime":13.68,"body":"We'll dive into everything from funnels"},{"startTime":13.68,"endTime":17.1,"body":"and e-commerce to email marketing,"},{"startTime":13.68,"endTime":17.1,"body":"lead generation and more."},{"startTime":17.517,"endTime":19.728,"body":"If you're ready to take your skills"},{"startTime":17.517,"endTime":19.728,"body":"to the next level,"},{"startTime":19.728,"endTime":22.605,"body":"check out my new school"},{"startTime":19.728,"endTime":22.605,"body":"platform@school.com."},{"startTime":22.605,"endTime":23.857,"body":"The Ads clinic."},{"startTime":23.857,"endTime":26.609,"body":"Inside you'll find how to videos and live"},{"startTime":26.609,"endTime":29.612,"body":"dropping clinicals"},{"startTime":26.609,"endTime":29.612,"body":"where you can ask your Facebook questions"},{"startTime":29.863,"endTime":32.866,"body":"and get the answers"},{"startTime":29.863,"endTime":32.866,"body":"you need to grow your business."},{"startTime":32.866,"endTime":36.119,"body":"And lastly, if you enjoy the podcast,"},{"startTime":32.866,"endTime":36.119,"body":"it would mean the world to me"},{"startTime":36.119,"endTime":37.829,"body":"if you would subscribe to the channel."},{"startTime":37.829,"endTime":41.791,"body":"It's the best way to help the podcast grow"},{"startTime":37.829,"endTime":41.791,"body":"and keep bringing you valuable content"},{"startTime":42.0,"endTime":44.127,"body":"every week. Let's get on with the podcast."},{"startTime":45.253,"endTime":46.671,"body":"Hello and welcome back to"},{"startTime":46.671,"endTime":50.383,"body":"Let's Run Facebook"},{"startTime":46.671,"endTime":50.383,"body":"as a podcast with myself, Nick Boddington."},{"startTime":50.633,"endTime":54.262,"body":"Today I want to talk about creative,"},{"startTime":54.262,"endTime":57.974,"body":"the area that most people moan"},{"startTime":54.262,"endTime":57.974,"body":"about more than ever"},{"startTime":58.224,"endTime":63.271,"body":"and are moaning about more than ever"},{"startTime":58.224,"endTime":63.271,"body":"because it's getting, is it harder?"},{"startTime":63.98,"endTime":66.983,"body":"You've got to be more creative"},{"startTime":63.98,"endTime":66.983,"body":"for your creative excuse."},{"startTime":67.192,"endTime":70.612,"body":"That little bit of drama. Why?"},{"startTime":70.945,"endTime":73.323,"body":"Because the algorithm is changing. Why?"},{"startTime":73.323,"endTime":76.618,"body":"Because consumers are consuming"},{"startTime":73.323,"endTime":76.618,"body":"content differently. Why?"},{"startTime":76.951,"endTime":78.87,"body":"Because TikTok was created."},{"startTime":78.87,"endTime":82.415,"body":"It's messed up the world of Facebook"},{"startTime":78.87,"endTime":82.415,"body":"advertising in the way that we know it."},{"startTime":83.041,"endTime":85.543,"body":"Small businesses, large businesses."},{"startTime":85.543,"endTime":89.13,"body":"It doesn't matter who you are,"},{"startTime":85.543,"endTime":89.13,"body":"who you are are finding it really,"},{"startTime":89.13,"endTime":93.384,"body":"really hard to keep up"},{"startTime":89.13,"endTime":93.384,"body":"with the creative fatigue"},{"startTime":93.718,"endTime":99.057,"body":"and how quickly you need to be creating"},{"startTime":93.718,"endTime":99.057,"body":"new creative or iterations."},{"startTime":100.1,"endTime":102.477,"body":"Creative has always been king."},{"startTime":102.477,"endTime":105.271,"body":"The creative is what stops the scroll."},{"startTime":105.271,"endTime":109.234,"body":"Essentially, the hook is what gets someone"},{"startTime":105.271,"endTime":109.234,"body":"interested in first three seconds."},{"startTime":109.234,"endTime":112.904,"body":"And if is a video,"},{"startTime":109.234,"endTime":112.904,"body":"the three click through."},{"startTime":113.029,"endTime":113.321,"body":"Sorry."},{"startTime":113.321,"endTime":116.324,"body":"The three play is"},{"startTime":113.321,"endTime":116.324,"body":"what makes someone watch it."},{"startTime":116.449,"endTime":118.618,"body":"those elements are really,"},{"startTime":116.449,"endTime":118.618,"body":"really important."},{"startTime":118.618,"endTime":123.498,"body":"If we go back three years or if we go back"},{"startTime":118.618,"endTime":123.498,"body":"even longer to when I started in this,"},{"startTime":124.332,"endTime":126.793,"body":"you could have an ad running"},{"startTime":126.793,"endTime":129.963,"body":"for months, months, six months."},{"startTime":129.963,"endTime":133.716,"body":"I've had I've had runs, ads"},{"startTime":129.963,"endTime":133.716,"body":"running for 12 months plus,"},{"startTime":134.175,"endTime":138.638,"body":"and they've never had to change"},{"startTime":134.175,"endTime":138.638,"body":"because they've just got results."},{"startTime":139.055,"endTime":141.766,"body":"And an easy way to sort of say this is"},{"startTime":141.766,"endTime":144.435,"body":"I describe in"},{"startTime":141.766,"endTime":144.435,"body":"my analogy is describing like a database."},{"startTime":144.435,"endTime":147.438,"body":"Now, I don't know how many of you"},{"startTime":144.435,"endTime":147.438,"body":"have bought databases,"},{"startTime":147.438,"endTime":150.233,"body":"but when you're buying a database,"},{"startTime":147.438,"endTime":150.233,"body":"if has consumers or businesses,"},{"startTime":150.233,"endTime":151.526,"body":"you have demographics."},{"startTime":151.526,"endTime":156.322,"body":"And it's kind of like how Facebook's"},{"startTime":151.526,"endTime":156.322,"body":"database in its audience is"},{"startTime":156.614,"endTime":160.952,"body":"is created the same way we all have"},{"startTime":156.614,"endTime":160.952,"body":"a database would be simply"},{"startTime":161.161,"endTime":162.996,"body":"let's say it's a business database."},{"startTime":162.996,"endTime":166.166,"body":"Is all the businesses in the UK or America"},{"startTime":162.996,"endTime":166.166,"body":"or Europe a business?"},{"startTime":166.166,"endTime":169.836,"body":"Yeah, the contact app business"},{"startTime":166.166,"endTime":169.836,"body":"and who that contact might be."},{"startTime":169.836,"endTime":171.588,"body":"Usually a senior decision maker."},{"startTime":171.588,"endTime":174.757,"body":"How many employees it's got,"},{"startTime":171.588,"endTime":174.757,"body":"where it's based,"},{"startTime":174.757,"endTime":177.844,"body":"what it's turnover over"},{"startTime":174.757,"endTime":177.844,"body":"simple demographics like that."},{"startTime":177.886,"endTime":178.72,"body":"Right."},{"startTime":178.72,"endTime":182.557,"body":"And if you bought a database"},{"startTime":178.72,"endTime":182.557,"body":"to do an email campaign, we know"},{"startTime":182.682,"endTime":184.517,"body":"because I'm sure"},{"startTime":182.682,"endTime":184.517,"body":"all of you have got email addresses"},{"startTime":184.517,"endTime":188.479,"body":"and you go use MailChimp or Klaviyo, send"},{"startTime":184.517,"endTime":188.479,"body":"an email out, you'll put a thousand"},{"startTime":188.479,"endTime":193.276,"body":"email addresses in, press send,"},{"startTime":188.479,"endTime":193.276,"body":"and probably 98% of those get delivered."},{"startTime":193.568,"endTime":194.903,"body":"Okay. Done."},{"startTime":196.196,"endTime":198.323,"body":"Facebook used to be similar to that,"},{"startTime":198.323,"endTime":202.202,"body":"so you could build an audience of 200,000."},{"startTime":202.202,"endTime":205.455,"body":"So when I started this,"},{"startTime":202.202,"endTime":205.455,"body":"we'd have audiences like 200, 500,000."},{"startTime":205.58,"endTime":206.664,"body":"If we got to a million."},{"startTime":206.664,"endTime":209.375,"body":"That was kind of like a bit too broad."},{"startTime":209.375,"endTime":210.919,"body":"It was like, we need to slim this down."},{"startTime":210.919,"endTime":212.837,"body":"We could choose on athletes."},{"startTime":212.837,"endTime":217.55,"body":"I remember doing, a gym that I had where"},{"startTime":212.837,"endTime":217.55,"body":"we grew it by choosing CrossFit, CrossFit"},{"startTime":217.55,"endTime":220.553,"body":"athletes, we could actually select"},{"startTime":217.55,"endTime":220.553,"body":"the name of CrossFit athletes."},{"startTime":220.678,"endTime":224.933,"body":"Now you've got a huge Kim Kardashian style"},{"startTime":220.678,"endTime":224.933,"body":"to be able to be found on the audience."},{"startTime":225.934,"endTime":231.022,"body":"And we pretty much knew by our reach"},{"startTime":225.934,"endTime":231.022,"body":"because we'd look at the same metrics"},{"startTime":231.022,"endTime":234.442,"body":"we look now to reach our"},{"startTime":231.022,"endTime":234.442,"body":"ad would still reach."},{"startTime":234.692,"endTime":239.364,"body":"I'd know 250,000 of 300,000."},{"startTime":239.364,"endTime":242.659,"body":"Okay,"},{"startTime":239.364,"endTime":242.659,"body":"a lot of people would see that ad now"},{"startTime":242.659,"endTime":245.328,"body":"as advertising has got tighter"},{"startTime":242.659,"endTime":245.328,"body":"and really more."},{"startTime":245.328,"endTime":249.54,"body":"I would say"},{"startTime":245.328,"endTime":249.54,"body":"that TikTok's come around is that"},{"startTime":250.583,"endTime":252.835,"body":"Facebook got into a bit of problems."},{"startTime":252.835,"endTime":254.295,"body":"We don't know this,"},{"startTime":254.295,"endTime":257.84,"body":"but I know this in the way that because"},{"startTime":254.295,"endTime":257.84,"body":"I spend all my time in these platforms,"},{"startTime":258.591,"endTime":261.552,"body":"TikTok got so popular"},{"startTime":258.591,"endTime":261.552,"body":"that Facebook is having to"},{"startTime":261.552,"endTime":264.681,"body":"go, we're going to lose"},{"startTime":261.552,"endTime":264.681,"body":"our market share to TikTok."},{"startTime":264.681,"endTime":268.518,"body":"And I know now just myself,"},{"startTime":264.681,"endTime":268.518,"body":"I spend more time in TikTok"},{"startTime":268.518,"endTime":271.521,"body":"being entertained than I do"},{"startTime":271.521,"endTime":275.149,"body":"learning or seeing stuff or watching"},{"startTime":271.521,"endTime":275.149,"body":"what people are doing in Instagram."},{"startTime":275.149,"endTime":277.61,"body":"I probably spend ten ten minutes"},{"startTime":275.149,"endTime":277.61,"body":"a day on Instagram"},{"startTime":277.61,"endTime":280.613,"body":"and I spend 30 minutes,"},{"startTime":277.61,"endTime":280.613,"body":"45 minutes in TikTok."},{"startTime":280.613,"endTime":282.282,"body":"Okay,"},{"startTime":282.282,"endTime":284.033,"body":"so it's losing market share."},{"startTime":284.033,"endTime":286.16,"body":"So how does it stop losing market share?"},{"startTime":286.16,"endTime":291.708,"body":"It makes the algorithm so tight"},{"startTime":286.16,"endTime":291.708,"body":"that you and I, as consumers on Instagram"},{"startTime":291.708,"endTime":294.711,"body":"or Facebook, are going to see content"},{"startTime":294.836,"endTime":297.797,"body":"that we that we really,"},{"startTime":294.836,"endTime":297.797,"body":"really want to see."},{"startTime":298.131,"endTime":298.464,"body":"Yeah."},{"startTime":298.464,"endTime":300.842,"body":"Does this make sense to everyone"},{"startTime":298.464,"endTime":300.842,"body":"following this."},{"startTime":300.842,"endTime":304.22,"body":"You go open Instagram tonight and you're"},{"startTime":300.842,"endTime":304.22,"body":"going to see content you want to see."},{"startTime":304.22,"endTime":307.307,"body":"If you don't see content you want to see,"},{"startTime":304.22,"endTime":307.307,"body":"you're going to go to somewhere else,"},{"startTime":307.849,"endTime":310.393,"body":"probably somewhere"},{"startTime":307.849,"endTime":310.393,"body":"like YouTube or TikTok okay."},{"startTime":311.561,"endTime":312.77,"body":"That's the problem."},{"startTime":312.77,"endTime":314.605,"body":"So Are you staring at?"},{"startTime":314.605,"endTime":317.608,"body":"Your ads manager"},{"startTime":314.605,"endTime":317.608,"body":"stuck on how to make your ads perform?"},{"startTime":317.942,"endTime":319.485,"body":"Come and join the ads clinic."},{"startTime":319.485,"endTime":323.865,"body":"A series of one on one consultancy calls"},{"startTime":319.485,"endTime":323.865,"body":"where we dive into your own ads manager"},{"startTime":323.865,"endTime":326.868,"body":"and see where we can turn your ads"},{"startTime":323.865,"endTime":326.868,"body":"into a profit making machine."},{"startTime":327.118,"endTime":330.705,"body":"It all starts with a 30 minute free"},{"startTime":327.118,"endTime":330.705,"body":"consultation call."},{"startTime":330.913,"endTime":334.0,"body":"Sign up now at the AD clinic. Com."},{"startTime":334.25,"endTime":337.295,"body":"if we go back to that"},{"startTime":334.25,"endTime":337.295,"body":"ad that's running for ages,"},{"startTime":337.754,"endTime":341.174,"body":"that gets in front of all these hundreds"},{"startTime":337.754,"endTime":341.174,"body":"of thousands of people"},{"startTime":341.174,"endTime":343.217,"body":"and you're getting sales from it."},{"startTime":343.217,"endTime":345.178,"body":"It's because the audience is huge."},{"startTime":345.178,"endTime":348.681,"body":"Facebook's showing it to a huge audience,"},{"startTime":345.178,"endTime":348.681,"body":"and you're getting that through."},{"startTime":348.681,"endTime":352.435,"body":"The problem is now that"},{"startTime":348.681,"endTime":352.435,"body":"if you've got a million in your audience,"},{"startTime":352.727,"endTime":357.023,"body":"you will probably only reach with the,"},{"startTime":352.727,"endTime":357.023,"body":"the, the a mediocre"},{"startTime":357.19,"endTime":361.486,"body":"well, a, an ad will probably reach,"},{"startTime":357.19,"endTime":361.486,"body":"let's say 10,000."},{"startTime":362.111,"endTime":363.029,"body":"That's it."},{"startTime":363.029,"endTime":364.906,"body":"And you'll reach will start going."},{"startTime":364.906,"endTime":366.949,"body":"You'll start seeing your frequency go up."},{"startTime":366.949,"endTime":369.327,"body":"You probably don't see the frequency."},{"startTime":366.949,"endTime":369.327,"body":"I see the frequency."},{"startTime":369.327,"endTime":371.829,"body":"Is that something I look for straightaway?"},{"startTime":369.327,"endTime":371.829,"body":"But you'll be going."},{"startTime":371.829,"endTime":375.583,"body":"Why is my lead costing my one of my sales"},{"startTime":371.829,"endTime":375.583,"body":"costing so much money? Why?"},{"startTime":375.75,"endTime":377.794,"body":"Why certain?"},{"startTime":375.75,"endTime":377.794,"body":"Why is my click free? Right? Right."},{"startTime":377.794,"endTime":378.503,"body":"Not here."},{"startTime":378.503,"endTime":380.838,"body":"It's because you've run out of audience."},{"startTime":380.838,"endTime":383.299,"body":"Audience? Reach for your ad."},{"startTime":383.299,"endTime":386.386,"body":"The only way around"},{"startTime":383.299,"endTime":386.386,"body":"this now is new creative."},{"startTime":387.095,"endTime":388.93,"body":"Because that audience is there."},{"startTime":388.93,"endTime":391.182,"body":"Those million people are there."},{"startTime":391.182,"endTime":393.226,"body":"But you've got to get to them in different"},{"startTime":391.182,"endTime":393.226,"body":"ways."},{"startTime":393.226,"endTime":395.436,"body":"And in fact, creative aid in work,"},{"startTime":393.226,"endTime":395.436,"body":"you need creative."},{"startTime":395.436,"endTime":398.356,"body":"Be all creative."},{"startTime":395.436,"endTime":398.356,"body":"See if they don't work in you."},{"startTime":398.356,"endTime":401.401,"body":"Creative d e f g g thoughts mean"},{"startTime":401.651,"endTime":404.487,"body":"it just keeps on building up"},{"startTime":401.651,"endTime":404.487,"body":"and building up and building up."},{"startTime":404.487,"endTime":407.323,"body":"And that is guys truly the way around."},{"startTime":407.323,"endTime":412.12,"body":"It is what I have to do my own ads"},{"startTime":407.323,"endTime":412.12,"body":"and I've got so many accounts"},{"startTime":412.412,"endTime":416.457,"body":"which I would say my most successful"},{"startTime":412.412,"endTime":416.457,"body":"accounts"},{"startTime":416.749,"endTime":419.752,"body":"are the ones where the company owner"},{"startTime":420.169,"endTime":422.63,"body":"is on board with the creative,"},{"startTime":422.63,"endTime":426.008,"body":"and they help with the creative,"},{"startTime":422.63,"endTime":426.008,"body":"and they produce a lot of creative."},{"startTime":426.801,"endTime":430.138,"body":"How you built"},{"startTime":426.801,"endTime":430.138,"body":"the ads isn't the be all and end all."},{"startTime":430.138,"endTime":432.14,"body":"Yes, of course we've got to strategize."},{"startTime":432.14,"endTime":435.435,"body":"And so one night in my diary,"},{"startTime":432.14,"endTime":435.435,"body":"for instance, has every different"},{"startTime":435.435,"endTime":438.938,"body":"audience strategy,"},{"startTime":435.435,"endTime":438.938,"body":"built in there and they all work."},{"startTime":439.981,"endTime":440.356,"body":"But if"},{"startTime":440.356,"endTime":444.026,"body":"I go to the smaller businesses"},{"startTime":440.356,"endTime":444.026,"body":"and the one I've got in my head right now"},{"startTime":444.193,"endTime":448.489,"body":"is a company in Portland, in America,"},{"startTime":444.193,"endTime":448.489,"body":"they go to a 40 mile radius."},{"startTime":448.906,"endTime":451.409,"body":"So in a 40 mile radius,"},{"startTime":448.906,"endTime":451.409,"body":"we know that a couple of million people."},{"startTime":451.409,"endTime":452.118,"body":"Right."},{"startTime":452.118,"endTime":455.121,"body":"But this is to do with their product"},{"startTime":452.118,"endTime":455.121,"body":"is functional medicine."},{"startTime":455.163,"endTime":458.708,"body":"I don't even know how many of you out"},{"startTime":455.163,"endTime":458.708,"body":"there know what functional medicine is."},{"startTime":458.708,"endTime":461.043,"body":"If you have heard of it,"},{"startTime":458.708,"endTime":461.043,"body":"what it actually does."},{"startTime":461.043,"endTime":464.38,"body":"Okay, so I would say that depletes"},{"startTime":461.043,"endTime":464.38,"body":"your audience."},{"startTime":464.38,"endTime":467.55,"body":"It's not like you're selling hamburgers"},{"startTime":464.38,"endTime":467.55,"body":"to 2 million people"},{"startTime":467.55,"endTime":469.969,"body":"and saying, hey, we're a new restaurant"},{"startTime":467.55,"endTime":469.969,"body":"that's open in Portland."},{"startTime":469.969,"endTime":472.555,"body":"Come and visit"},{"startTime":469.969,"endTime":472.555,"body":"us. Has 50% of your first order."},{"startTime":472.555,"endTime":473.848,"body":"It's going to get to all those people,"},{"startTime":473.848,"endTime":476.851,"body":"and you'd hope loads of people"},{"startTime":473.848,"endTime":476.851,"body":"come into it to about functional medicine."},{"startTime":476.976,"endTime":480.271,"body":"Now, what we've come to realize running"},{"startTime":476.976,"endTime":480.271,"body":"this particular account and we it on a"},{"startTime":480.48,"endTime":484.775,"body":"a weekly weekly calls where we talk about"},{"startTime":480.48,"endTime":484.775,"body":"I have a call with the owner"},{"startTime":484.775,"endTime":486.027,"body":"and we talk about the ads for half now."},{"startTime":486.027,"endTime":489.572,"body":"And then on Friday"},{"startTime":486.027,"endTime":489.572,"body":"we have half an hour where we have"},{"startTime":489.572,"endTime":493.493,"body":"other members of our teams come"},{"startTime":489.572,"endTime":493.493,"body":"in, and all we do is talk about creative."},{"startTime":493.743,"endTime":495.786,"body":"I'm not saying this"},{"startTime":493.743,"endTime":495.786,"body":"that you have to have meetings."},{"startTime":495.786,"endTime":498.789,"body":"I'm just saying"},{"startTime":495.786,"endTime":498.789,"body":"if you want to have successful ads now,"},{"startTime":498.873,"endTime":503.169,"body":"you need to be thinking"},{"startTime":498.873,"endTime":503.169,"body":"creative on the forefront immediately"},{"startTime":503.377,"endTime":507.507,"body":"and think about how you are"},{"startTime":503.377,"endTime":507.507,"body":"going to get more views."},{"startTime":507.507,"endTime":510.468,"body":"This podcast that we're filming"},{"startTime":507.507,"endTime":510.468,"body":"now is going to be used."},{"startTime":510.468,"endTime":512.136,"body":"It's going to be cut up,"},{"startTime":510.468,"endTime":512.136,"body":"and it's going to be used"},{"startTime":512.136,"endTime":514.305,"body":"for different creative,"},{"startTime":512.136,"endTime":514.305,"body":"for different types of ads."},{"startTime":514.305,"endTime":515.765,"body":"So I'll be running for the business"},{"startTime":515.765,"endTime":519.393,"body":"because I know that this needs to change"},{"startTime":515.765,"endTime":519.393,"body":"quickly and quickly and quickly."},{"startTime":519.727,"endTime":521.646,"body":"So going back to"},{"startTime":519.727,"endTime":521.646,"body":"that ad account in America,"},{"startTime":522.605,"endTime":525.316,"body":"we have"},{"startTime":522.605,"endTime":525.316,"body":"called every Friday and we build new ads."},{"startTime":525.316,"endTime":529.111,"body":"Now he's only got 40 mile radius,"},{"startTime":525.316,"endTime":529.111,"body":"so it's not like he's"},{"startTime":529.111,"endTime":530.404,"body":"got the whole of the US to go out to."},{"startTime":530.404,"endTime":532.198,"body":"And it's just endless"},{"startTime":530.404,"endTime":532.198,"body":"amounts of different notice."},{"startTime":532.198,"endTime":535.451,"body":"He's only got the amount of people that"},{"startTime":532.198,"endTime":535.451,"body":"live in a 40 mile radius of his clinic."},{"startTime":535.535,"endTime":538.538,"body":"Okay."},{"startTime":535.535,"endTime":538.538,"body":"So what we'll do is we'll do a video."},{"startTime":538.871,"endTime":541.123,"body":"While we won't hit the client,"},{"startTime":538.871,"endTime":541.123,"body":"we'll do a video."},{"startTime":541.123,"endTime":544.627,"body":"And some of our winning videos are where"},{"startTime":541.123,"endTime":544.627,"body":"they're just walking into the clinic."},{"startTime":544.627,"endTime":547.004,"body":"Okay. So it's just literally a P.O.V."},{"startTime":547.004,"endTime":549.799,"body":"walking into clinic"},{"startTime":547.004,"endTime":549.799,"body":"that we're receptionists are waving."},{"startTime":549.799,"endTime":550.8,"body":"I can see my hat. The hat."},{"startTime":550.8,"endTime":553.135,"body":"Now they're waving in reception,"},{"startTime":553.135,"endTime":555.763,"body":"and then it's got some background"},{"startTime":553.135,"endTime":555.763,"body":"things of different things"},{"startTime":555.763,"endTime":557.557,"body":"happening in the clinic,"},{"startTime":555.763,"endTime":557.557,"body":"some of the equipment,"},{"startTime":557.557,"endTime":560.81,"body":"we've put some music over that,"},{"startTime":557.557,"endTime":560.81,"body":"and then we've put some text overlay."},{"startTime":561.227,"endTime":565.606,"body":"That particular video, which we call"},{"startTime":561.227,"endTime":565.606,"body":"walking, has now had ten different"},{"startTime":565.606,"endTime":571.028,"body":"iterations of changing the sequence"},{"startTime":565.606,"endTime":571.028,"body":"of how the text gets put across the top."},{"startTime":571.362,"endTime":575.199,"body":"We found winning things"},{"startTime":571.362,"endTime":575.199,"body":"that if we put a little pin"},{"startTime":575.616,"endTime":579.078,"body":"and say, Portland,"},{"startTime":575.616,"endTime":579.078,"body":"Maine on the opening of the video,"},{"startTime":579.287,"endTime":582.456,"body":"every video we have, the little pen works"},{"startTime":579.287,"endTime":582.456,"body":"better than the others."},{"startTime":582.582,"endTime":584.625,"body":"So we know that's,"},{"startTime":582.582,"endTime":584.625,"body":"something we have to do."},{"startTime":584.625,"endTime":587.92,"body":"So every video we do,"},{"startTime":584.625,"endTime":587.92,"body":"we have to have the pin and then we know"},{"startTime":587.92,"endTime":591.549,"body":"that advanced testing works really well"},{"startTime":587.92,"endTime":591.549,"body":"and functional medicine works really well."},{"startTime":591.841,"endTime":595.177,"body":"So we try and get those in the first"},{"startTime":591.841,"endTime":595.177,"body":"five seconds along with other things."},{"startTime":595.636,"endTime":598.097,"body":"So that is creative. 15"},{"startTime":595.636,"endTime":598.097,"body":"different iterations."},{"startTime":598.097,"endTime":603.019,"body":"Now of those 15 different iterations,"},{"startTime":598.097,"endTime":603.019,"body":"I'll build one campaign"},{"startTime":603.019,"endTime":604.145,"body":"and I'll test five out."},{"startTime":604.145,"endTime":607.356,"body":"So it'll be one campaign, an ad set,"},{"startTime":604.145,"endTime":607.356,"body":"which is the same ad set"},{"startTime":607.356,"endTime":611.527,"body":"as all the other ads that are running,"},{"startTime":607.356,"endTime":611.527,"body":"and I'll do five ads, 1 to 5,"},{"startTime":611.527,"endTime":614.864,"body":"okay, Facebook will go through those ads"},{"startTime":614.864,"endTime":617.992,"body":"and it will usually find a winner"},{"startTime":614.864,"endTime":617.992,"body":"within 48 hours."},{"startTime":617.992,"endTime":620.369,"body":"It has found a winner"},{"startTime":617.992,"endTime":620.369,"body":"and it stops serving any budget."},{"startTime":620.369,"endTime":621.746,"body":"So those are the four ads."},{"startTime":621.746,"endTime":625.041,"body":"I take that ad and I carry on"},{"startTime":621.746,"endTime":625.041,"body":"going with that, and I probably turn"},{"startTime":625.041,"endTime":628.711,"body":"the budget up a ten year, the four off,"},{"startTime":625.041,"endTime":628.711,"body":"I'll create another campaign,"},{"startTime":629.086,"endTime":632.673,"body":"same audience,"},{"startTime":629.086,"endTime":632.673,"body":"same demographic, same radius."},{"startTime":633.007,"endTime":635.468,"body":"And I'll say walk in."},{"startTime":635.468,"endTime":636.677,"body":"Let's say it's called walking."},{"startTime":636.677,"endTime":639.347,"body":"Remaining videos"},{"startTime":636.677,"endTime":639.347,"body":"and I'll do the other four."},{"startTime":639.347,"endTime":642.058,"body":"Now, this is now we've still working"},{"startTime":639.347,"endTime":642.058,"body":"only five days."},{"startTime":642.058,"endTime":643.809,"body":"But remember we had 15 iterations."},{"startTime":643.809,"endTime":646.395,"body":"So this is keeping us constant every week."},{"startTime":646.395,"endTime":649.857,"body":"As soon as one starts going to home, price"},{"startTime":646.395,"endTime":649.857,"body":"and we're not getting the least three"},{"startTime":649.899,"endTime":650.775,"body":"we turn off."},{"startTime":650.775,"endTime":654.82,"body":"But I've got another ten iterations"},{"startTime":650.775,"endTime":654.82,"body":"to set up in the same testing way"},{"startTime":655.112,"endTime":658.574,"body":"to go through the account"},{"startTime":655.112,"endTime":658.574,"body":"and the account at all times probably has"},{"startTime":658.866,"endTime":662.244,"body":"6 to 8 different ads going,"},{"startTime":658.866,"endTime":662.244,"body":"and it's top of funnel campaign."},{"startTime":662.495,"endTime":665.247,"body":"But we know that we've got a database"},{"startTime":662.495,"endTime":665.247,"body":"now of database."},{"startTime":665.247,"endTime":669.377,"body":"We know we've got a file full of different"},{"startTime":665.247,"endTime":669.377,"body":"creative that can already come out."},{"startTime":669.502,"endTime":672.588,"body":"If we see another one working,"},{"startTime":669.502,"endTime":672.588,"body":"we go, okay, well what worked on the walk?"},{"startTime":672.588,"endTime":676.425,"body":"And let's take let's take the text"},{"startTime":672.588,"endTime":676.425,"body":"and let's put that on top of another video"},{"startTime":676.425,"endTime":677.593,"body":"that we want to try out."},{"startTime":677.593,"endTime":681.263,"body":"And we just try"},{"startTime":677.593,"endTime":681.263,"body":"all we're doing is just getting"},{"startTime":681.389,"endTime":686.018,"body":"new creative into the algorithm,"},{"startTime":681.389,"endTime":686.018,"body":"into the same 2.5 million people,"},{"startTime":686.227,"endTime":691.148,"body":"because once triggered, once they Joe"},{"startTime":686.227,"endTime":691.148,"body":"blogs are seen one and gone."},{"startTime":691.357,"endTime":692.233,"body":"Now I don't like that."},{"startTime":692.233,"endTime":696.153,"body":"But then the next day he sees another one"},{"startTime":692.233,"endTime":696.153,"body":"goes, resonating with that."},{"startTime":696.153,"endTime":697.655,"body":"That's engagement may click."},{"startTime":697.655,"endTime":699.24,"body":"That's all we're looking for."},{"startTime":699.24,"endTime":703.327,"body":"How the less and less how you build the"},{"startTime":699.24,"endTime":703.327,"body":"as we know this with Advantage"},{"startTime":703.327,"endTime":708.249,"body":"Plus and Facebook is trying to take over"},{"startTime":703.327,"endTime":708.249,"body":"that sort of stuff now is important."},{"startTime":708.249,"endTime":709.583,"body":"But it's not the most important."},{"startTime":709.583,"endTime":711.961,"body":"If you don't have"},{"startTime":709.583,"endTime":711.961,"body":"creative that's engaging."},{"startTime":713.337,"endTime":715.297,"body":"Or, and"},{"startTime":713.337,"endTime":715.297,"body":"it's just not getting the attention"},{"startTime":715.297,"endTime":717.383,"body":"and you just going to have to keep trying"},{"startTime":715.297,"endTime":717.383,"body":"and trying and trying"},{"startTime":717.383,"endTime":720.386,"body":"to figure out what's working,"},{"startTime":717.383,"endTime":720.386,"body":"what's not working."},{"startTime":720.428,"endTime":722.722,"body":"And then when you figure out"},{"startTime":720.428,"endTime":722.722,"body":"what's working,"},{"startTime":722.722,"endTime":725.141,"body":"do more of"},{"startTime":722.722,"endTime":725.141,"body":"what's working with different iterations,"},{"startTime":725.141,"endTime":727.351,"body":"you don't have to go back"},{"startTime":725.141,"endTime":727.351,"body":"to the drawing board every time."},{"startTime":727.351,"endTime":730.896,"body":"You just need to create"},{"startTime":727.351,"endTime":730.896,"body":"different iterations of those creatives."},{"startTime":731.021,"endTime":733.899,"body":"Take them forward"},{"startTime":731.021,"endTime":733.899,"body":"and keep on building your ad account"},{"startTime":733.899,"endTime":735.526,"body":"with lots of different creators"},{"startTime":735.526,"endTime":738.404,"body":"is the hardest part of it now,"},{"startTime":735.526,"endTime":738.404,"body":"because what we all want to do, guys,"},{"startTime":738.404,"endTime":739.613,"body":"I know I'm the same."},{"startTime":739.613,"endTime":742.867,"body":"I just want to put an ad live and have it"},{"startTime":739.613,"endTime":742.867,"body":"work like it did five years ago."},{"startTime":743.325,"endTime":745.119,"body":"It's gone. Those days are gone."},{"startTime":745.119,"endTime":746.662,"body":"We can't be doing that anymore."},{"startTime":746.662,"endTime":748.581,"body":"If you're just coming into advertising"},{"startTime":746.662,"endTime":748.581,"body":"like this."},{"startTime":748.581,"endTime":751.876,"body":"Just creative, creative, creative,"},{"startTime":748.581,"endTime":751.876,"body":"that's all we need to think about."},{"startTime":751.876,"endTime":753.169,"body":"Get ready, go to a Canva,"},{"startTime":753.169,"endTime":756.255,"body":"get ready, go with your iPhone"},{"startTime":753.169,"endTime":756.255,"body":"and just start putting things together."},{"startTime":756.255,"endTime":757.506,"body":"I hope that helps."},{"startTime":757.506,"endTime":759.383,"body":"If you need any help from me,"},{"startTime":757.506,"endTime":759.383,"body":"you know where I am."},{"startTime":759.383,"endTime":759.925,"body":"Go to the ads"},{"startTime":759.925,"endTime":763.596,"body":"clinic.com, jump on for a 30 minute call"},{"startTime":759.925,"endTime":763.596,"body":"and let's see what we can help."},{"startTime":763.888,"endTime":765.055,"body":"See you in the next one. Bye bye."},{"startTime":767.224,"endTime":768.893,"body":"Thank you for joining us again today."},{"startTime":768.893,"endTime":772.772,"body":"If you want to find out more, please head"},{"startTime":768.893,"endTime":772.772,"body":"over to our socials at Let's Run Social,"},{"startTime":773.022,"endTime":774.94,"body":"where we share daily content."},{"startTime":774.94,"endTime":777.151,"body":"And please feel free to drop us a message."},{"startTime":777.151,"endTime":779.612,"body":"We'd love to hear from you"},{"startTime":777.151,"endTime":779.612,"body":"and any questions"},{"startTime":779.612,"endTime":782.531,"body":"that you would like answered."},{"startTime":779.612,"endTime":782.531,"body":"We can do that here on the podcast."}]}