{"version":"1.0.0","segments":[{"startTime":2.585,"endTime":5.588,"body":"Welcome to Let's"},{"startTime":2.585,"endTime":5.588,"body":"run Facebook ads with me, Nate Boddington."},{"startTime":5.797,"endTime":8.55,"body":"This podcast is your go to for mastering"},{"startTime":5.797,"endTime":8.55,"body":"Facebook ads."},{"startTime":8.55,"endTime":11.553,"body":"But as you know, success"},{"startTime":8.55,"endTime":11.553,"body":"doesn't stop at the ad itself."},{"startTime":11.594,"endTime":13.68,"body":"We'll dive into everything from funnels"},{"startTime":13.68,"endTime":17.1,"body":"and e-commerce to email marketing,"},{"startTime":13.68,"endTime":17.1,"body":"lead generation and more."},{"startTime":17.517,"endTime":19.728,"body":"If you're ready to take your skills"},{"startTime":17.517,"endTime":19.728,"body":"to the next level,"},{"startTime":19.728,"endTime":22.605,"body":"check out my new school"},{"startTime":19.728,"endTime":22.605,"body":"platform@school.com."},{"startTime":22.605,"endTime":23.857,"body":"The Ads clinic."},{"startTime":23.857,"endTime":26.609,"body":"Inside you'll find how to videos and live"},{"startTime":26.609,"endTime":29.612,"body":"dropping clinicals"},{"startTime":26.609,"endTime":29.612,"body":"where you can ask your Facebook questions"},{"startTime":29.863,"endTime":32.866,"body":"and get the answers"},{"startTime":29.863,"endTime":32.866,"body":"you need to grow your business."},{"startTime":32.866,"endTime":36.119,"body":"And lastly, if you enjoy the podcast,"},{"startTime":32.866,"endTime":36.119,"body":"it would mean the world to me"},{"startTime":36.119,"endTime":37.829,"body":"if you would subscribe to the channel."},{"startTime":37.829,"endTime":41.791,"body":"It's the best way to help the podcast grow"},{"startTime":37.829,"endTime":41.791,"body":"and keep bringing you valuable content"},{"startTime":42.0,"endTime":44.127,"body":"every week. Let's get on with the podcast."},{"startTime":45.253,"endTime":47.464,"body":"Hello and welcome back to Let's Run Face"},{"startTime":47.464,"endTime":50.592,"body":"because podcast with me,"},{"startTime":47.464,"endTime":50.592,"body":"Nick Boddington, your host."},{"startTime":51.885,"endTime":54.804,"body":"To coming back to you"},{"startTime":51.885,"endTime":54.804,"body":"with some expert advice on Facebook."},{"startTime":54.804,"endTime":57.807,"body":"Advertise in Facebook ads."},{"startTime":58.767,"endTime":60.018,"body":"It's changing a lot, isn't it?"},{"startTime":60.018,"endTime":63.271,"body":"I know, it's"},{"startTime":60.018,"endTime":63.271,"body":"it's it's hard enough for us experts"},{"startTime":63.271,"endTime":66.274,"body":"to actually keep on top of what's"},{"startTime":63.271,"endTime":66.274,"body":"going on on this platform, let alone"},{"startTime":66.566,"endTime":69.11,"body":"people like yourselves"},{"startTime":66.566,"endTime":69.11,"body":"who are trying to run businesses and know"},{"startTime":69.11,"endTime":72.113,"body":"that you need to do some advertising"},{"startTime":69.11,"endTime":72.113,"body":"and you've chosen Facebook ads. So,"},{"startTime":73.156,"endTime":75.408,"body":"I'm here to help and I hope I can"},{"startTime":75.408,"endTime":80.246,"body":"today I want to talk about lead forms"},{"startTime":75.408,"endTime":80.246,"body":"compared to website leads."},{"startTime":80.413,"endTime":85.585,"body":"It's it's a story that I keep on"},{"startTime":80.413,"endTime":85.585,"body":"coming back to more and more and more."},{"startTime":85.835,"endTime":90.006,"body":"I think there's quite a few podcasts"},{"startTime":85.835,"endTime":90.006,"body":"in my library talking about lead forms"},{"startTime":90.298,"endTime":93.009,"body":"and getting leads on Facebook"},{"startTime":90.298,"endTime":93.009,"body":"and what's best to do it."},{"startTime":94.427,"endTime":95.512,"body":"I still don't have"},{"startTime":95.512,"endTime":97.68,"body":"I still"},{"startTime":95.512,"endTime":97.68,"body":"don't have an actual definitive answer"},{"startTime":97.68,"endTime":100.683,"body":"of what's best,"},{"startTime":97.68,"endTime":100.683,"body":"because every 2 or 3 months"},{"startTime":101.017,"endTime":104.02,"body":"Facebook"},{"startTime":101.017,"endTime":104.02,"body":"does something and makes them better."},{"startTime":104.02,"endTime":105.188,"body":"Again."},{"startTime":105.188,"endTime":106.481,"body":"So we start using them."},{"startTime":106.481,"endTime":107.69,"body":"And I really do hope."},{"startTime":107.69,"endTime":109.984,"body":"I really hope that they carry on."},{"startTime":109.984,"endTime":113.071,"body":"I want instant forms in Facebook"},{"startTime":113.53,"endTime":117.575,"body":"to work really, really well,"},{"startTime":113.53,"endTime":117.575,"body":"and they are for some of my clients."},{"startTime":117.575,"endTime":120.829,"body":"And I'm going to explain"},{"startTime":117.575,"endTime":120.829,"body":"some of the things I'm saying"},{"startTime":121.121,"endTime":124.082,"body":"and when to use it, when not to."},{"startTime":124.082,"endTime":127.585,"body":"So what's the Facebook Instant Form?"},{"startTime":127.627,"endTime":131.548,"body":"Facebook Instant form is Facebook's"},{"startTime":127.627,"endTime":131.548,"body":"take on building a form"},{"startTime":131.548,"endTime":135.218,"body":"within the platform"},{"startTime":131.548,"endTime":135.218,"body":"that when a consumer clicks your ad,"},{"startTime":135.635,"endTime":138.847,"body":"which is a lead ad,"},{"startTime":135.635,"endTime":138.847,"body":"a Facebook form will fill in,"},{"startTime":139.472,"endTime":142.642,"body":"make it really, really simple"},{"startTime":139.472,"endTime":142.642,"body":"for that person to fill in the form,"},{"startTime":143.143,"endTime":146.646,"body":"and that goes straight through"},{"startTime":143.143,"endTime":146.646,"body":"where you can set it up to go straight"},{"startTime":146.646,"endTime":151.067,"body":"through to email or as API, into a CRM,"},{"startTime":146.646,"endTime":151.067,"body":"or into an Excel spreadsheet."},{"startTime":151.359,"endTime":152.735,"body":"Nice and easy."},{"startTime":152.735,"endTime":155.738,"body":"Get a lead,"},{"startTime":152.735,"endTime":155.738,"body":"come straight to your email, call it,"},{"startTime":155.864,"endTime":158.867,"body":"do some business as if the world"},{"startTime":155.864,"endTime":158.867,"body":"that as if it was all that easy."},{"startTime":158.867,"endTime":159.576,"body":"Wouldn't it be brilliant?"},{"startTime":159.576,"endTime":162.579,"body":"What I've been moaning about in the past"},{"startTime":162.62,"endTime":166.166,"body":"12 months is the fact the"},{"startTime":162.62,"endTime":166.166,"body":"I think meta is covered"},{"startTime":166.166,"endTime":170.044,"body":"in bots, robots, people who steal"},{"startTime":166.166,"endTime":170.044,"body":"your information and spam,"},{"startTime":171.129,"endTime":171.88,"body":"all this sort of stuff."},{"startTime":171.88,"endTime":172.922,"body":"Now, how do I know that?"},{"startTime":172.922,"endTime":175.967,"body":"Because I've got clients"},{"startTime":172.922,"endTime":175.967,"body":"who complain to hell"},{"startTime":176.384,"endTime":179.387,"body":"about instant forms and"},{"startTime":179.929,"endTime":181.723,"body":"the rubbish that comes through."},{"startTime":181.723,"endTime":186.144,"body":"I've lost clients because of instant forms"},{"startTime":181.723,"endTime":186.144,"body":"and rubbish apps comes through those"},{"startTime":186.144,"endTime":189.606,"body":"unfortunate, those particular clients,"},{"startTime":186.144,"endTime":189.606,"body":"a small ish businesses."},{"startTime":189.606,"endTime":191.941,"body":"They haven't got landing pages set up."},{"startTime":191.941,"endTime":195.945,"body":"They wanted to do instant forms, leaves"},{"startTime":191.941,"endTime":195.945,"body":"were coming through and you're looking at"},{"startTime":195.945,"endTime":199.365,"body":"ads manager going, hey, leads come through"},{"startTime":195.945,"endTime":199.365,"body":"and it's come through at 5 pounds."},{"startTime":199.365,"endTime":200.074,"body":"Lead perfect."},{"startTime":200.074,"endTime":202.702,"body":"Clients can love this"},{"startTime":200.074,"endTime":202.702,"body":"when they call the numbers."},{"startTime":202.702,"endTime":205.33,"body":"No one answers"},{"startTime":202.702,"endTime":205.33,"body":"when they send emails to them."},{"startTime":205.33,"endTime":207.999,"body":"No replies."},{"startTime":207.999,"endTime":210.251,"body":"I've done a lead campaign recently"},{"startTime":210.251,"endTime":214.714,"body":"for some of my own products and services,"},{"startTime":210.251,"endTime":214.714,"body":"and we've had some awful spammy stuff."},{"startTime":214.714,"endTime":217.634,"body":"Bad like really horrible racist names."},{"startTime":217.634,"endTime":220.47,"body":"Just it's just a load of rubbish. Right."},{"startTime":220.47,"endTime":221.137,"body":"And it"},{"startTime":221.137,"endTime":224.766,"body":"and it makes you as an advertise because"},{"startTime":221.137,"endTime":224.766,"body":"I do this so much for different clients."},{"startTime":225.266,"endTime":227.81,"body":"I get real bugbear for that"},{"startTime":227.81,"endTime":231.022,"body":"particular service, the on the platform,"},{"startTime":227.81,"endTime":231.022,"body":"because I just think it's a load of crap."},{"startTime":231.272,"endTime":233.233,"body":"Okay. Because I'm seeing a load of crap."},{"startTime":235.318,"endTime":237.362,"body":"What's"},{"startTime":235.318,"endTime":237.362,"body":"changed in the last couple of months?"},{"startTime":237.362,"endTime":241.908,"body":"In the last couple of months,"},{"startTime":237.362,"endTime":241.908,"body":"or even less, I've had a couple of clients"},{"startTime":242.325,"endTime":245.286,"body":"who have been doing websites."},{"startTime":245.495,"endTime":246.162,"body":"Okay."},{"startTime":246.162,"endTime":249.374,"body":"A website lead is has it"},{"startTime":246.162,"endTime":249.374,"body":"says we either send the traffic"},{"startTime":249.374,"endTime":252.627,"body":"to their website from the ad"},{"startTime":249.374,"endTime":252.627,"body":"and they go to a contact us page,"},{"startTime":252.919,"endTime":255.964,"body":"or we go a little bit more in-depth"},{"startTime":252.919,"endTime":255.964,"body":"and we send it to a landing page,"},{"startTime":256.506,"endTime":258.049,"body":"which looks like the client's website,"},{"startTime":258.049,"endTime":259.717,"body":"where it doesn't"},{"startTime":258.049,"endTime":259.717,"body":"have the idea of landing pages."},{"startTime":259.717,"endTime":261.219,"body":"You can't click anywhere."},{"startTime":261.219,"endTime":263.179,"body":"The idea is that they land there."},{"startTime":263.179,"endTime":265.265,"body":"They fill in the name, email address,"},{"startTime":263.179,"endTime":265.265,"body":"telephone number,"},{"startTime":265.265,"endTime":268.184,"body":"press submit,"},{"startTime":265.265,"endTime":268.184,"body":"and you've got them as a lead. Okay."},{"startTime":268.184,"endTime":270.937,"body":"And they've been working really well."},{"startTime":270.937,"endTime":272.563,"body":"They always have worked really well."},{"startTime":272.563,"endTime":272.855,"body":"Okay."},{"startTime":272.855,"endTime":277.36,"body":"The only reason we stopped doing"},{"startTime":272.855,"endTime":277.36,"body":"this was because of the, opt in problem"},{"startTime":277.36,"endTime":281.531,"body":"we had with Apple on the iOS 14,"},{"startTime":277.36,"endTime":281.531,"body":"where Apple basically said"},{"startTime":281.656,"endTime":283.199,"body":"if they're on an Apple device,"},{"startTime":283.199,"endTime":286.995,"body":"you can't share my details back with meta"},{"startTime":283.199,"endTime":286.995,"body":"or the other platforms."},{"startTime":287.203,"endTime":288.454,"body":"Create a bit of a problem."},{"startTime":288.454,"endTime":292.0,"body":"So our tracking capabilities went,"},{"startTime":288.454,"endTime":292.0,"body":"our advertisers themselves"},{"startTime":292.25,"endTime":293.584,"body":"and we weren't able to do anything."},{"startTime":293.584,"endTime":295.753,"body":"Okay, so meta jumped on it."},{"startTime":295.753,"endTime":297.171,"body":"I'm going to fix this for you everyone."},{"startTime":297.171,"endTime":298.715,"body":"We're going to do instant forms."},{"startTime":298.715,"endTime":300.341,"body":"I know it's already here."},{"startTime":300.341,"endTime":302.969,"body":"No one really uses them anymore,"},{"startTime":300.341,"endTime":302.969,"body":"but we're going to make them."},{"startTime":302.969,"endTime":305.43,"body":"So we're going to make them brilliant"},{"startTime":302.969,"endTime":305.43,"body":"to fix your problems."},{"startTime":305.43,"endTime":308.933,"body":"And it was the only thing"},{"startTime":305.43,"endTime":308.933,"body":"we had as a go to and they were okay."},{"startTime":309.851,"endTime":312.186,"body":"But over the last few couple of months,"},{"startTime":312.186,"endTime":314.856,"body":"a few of my clients said,"},{"startTime":312.186,"endTime":314.856,"body":"we want to get our lead cost out."},{"startTime":314.856,"endTime":317.15,"body":"Everything's great,"},{"startTime":314.856,"endTime":317.15,"body":"but we want to get our lead cost down."},{"startTime":317.15,"endTime":318.735,"body":"What about these instant form?"},{"startTime":318.735,"endTime":321.279,"body":"And I've gone, oh, wait, wait, wait,"},{"startTime":318.735,"endTime":321.279,"body":"these aren't some forms."},{"startTime":321.279,"endTime":325.45,"body":"It's like rubbish load bots come through"},{"startTime":321.279,"endTime":325.45,"body":"and they've gone, quote for £50."},{"startTime":325.783,"endTime":328.745,"body":"Let's just throw some money at it"},{"startTime":325.783,"endTime":328.745,"body":"and see what happens."},{"startTime":328.745,"endTime":329.996,"body":"One particular client"},{"startTime":331.205,"endTime":331.956,"body":"threw some money"},{"startTime":331.956,"endTime":335.376,"body":"at it and it was running ours,"},{"startTime":335.752,"endTime":338.379,"body":"and some leads started going through"},{"startTime":335.752,"endTime":338.379,"body":"and we'd set it up for his apps."},{"startTime":338.379,"endTime":341.674,"body":"So that particular department of"},{"startTime":338.379,"endTime":341.674,"body":"the business gets the leads come through."},{"startTime":342.258,"endTime":345.011,"body":"And they said,"},{"startTime":342.258,"endTime":345.011,"body":"look, we've got new salespeople coming in."},{"startTime":345.011,"endTime":345.803,"body":"Send it to me."},{"startTime":345.803,"endTime":348.056,"body":"Who's the boss? And his, associate."},{"startTime":348.056,"endTime":349.14,"body":"Send them to us."},{"startTime":349.14,"endTime":350.016,"body":"Let's see how they are."},{"startTime":350.016,"endTime":351.059,"body":"Will do it for seven days."},{"startTime":351.059,"endTime":353.853,"body":"And when the new people come"},{"startTime":351.059,"endTime":353.853,"body":"in, we can decide where we want to go."},{"startTime":353.853,"endTime":357.565,"body":"Now, bear in mind"},{"startTime":353.853,"endTime":357.565,"body":"that paying 37 pounds for a website"},{"startTime":357.565,"endTime":360.902,"body":"lead is good quality"},{"startTime":357.565,"endTime":360.902,"body":"setting appointments perfect and you know"},{"startTime":360.902,"endTime":363.905,"body":"they're standing,"},{"startTime":360.902,"endTime":363.905,"body":"they're selling some pretty high end,"},{"startTime":364.489,"endTime":365.198,"body":"consumer stuff."},{"startTime":365.198,"endTime":368.201,"body":"So they're happy to pay £37 for a late"},{"startTime":365.198,"endTime":368.201,"body":"right."},{"startTime":368.743,"endTime":371.329,"body":"Another podcast altogether"},{"startTime":368.743,"endTime":371.329,"body":"on how much you should pay for a lead."},{"startTime":371.329,"endTime":372.872,"body":"Happy to pay for lead."},{"startTime":372.872,"endTime":379.128,"body":"We send out the instant form one and"},{"startTime":372.872,"endTime":379.128,"body":"it drops down to like £11, ten, ten, £11."},{"startTime":379.462,"endTime":380.463,"body":"Happy days."},{"startTime":380.463,"endTime":382.59,"body":"So I'm dubious from sitting on the fence."},{"startTime":380.463,"endTime":382.59,"body":"I'm like, okay,"},{"startTime":382.59,"endTime":385.635,"body":"well we've seen these leads"},{"startTime":382.59,"endTime":385.635,"body":"come in a couple of hours go by couple."},{"startTime":385.635,"endTime":387.345,"body":"Morley's comments like, wow,"},{"startTime":385.635,"endTime":387.345,"body":"this is really good."},{"startTime":387.345,"endTime":389.806,"body":"Like leads are actually coming in seven"},{"startTime":387.345,"endTime":389.806,"body":"days."},{"startTime":389.806,"endTime":391.766,"body":"Follow saying how those leads going."},{"startTime":391.766,"endTime":395.353,"body":"We've had the client said"},{"startTime":391.766,"endTime":395.353,"body":"we've had 24 leads come through."},{"startTime":395.686,"endTime":399.69,"body":"And I've had eight appointments"},{"startTime":395.686,"endTime":399.69,"body":"set up to go around to the houses"},{"startTime":399.69,"endTime":402.693,"body":"to talk about 10,000 pound product"},{"startTime":399.69,"endTime":402.693,"body":"for their house."},{"startTime":403.236,"endTime":403.861,"body":"Amazing."},{"startTime":403.861,"endTime":406.739,"body":"The client is over"},{"startTime":403.861,"endTime":406.739,"body":"the moon. Turn these up."},{"startTime":406.739,"endTime":410.368,"body":"We're now spending £100 a day on leads"},{"startTime":410.535,"endTime":413.913,"body":"for this client"},{"startTime":410.535,"endTime":413.913,"body":"to fill in to his growing sales team."},{"startTime":414.122,"endTime":417.708,"body":"I'm having no problems working so well,"},{"startTime":414.122,"endTime":417.708,"body":"so let's set up another call, because"},{"startTime":417.708,"endTime":421.337,"body":"they now want to look at another product"},{"startTime":417.708,"endTime":421.337,"body":"or service and create leads for that."},{"startTime":421.462,"endTime":423.923,"body":"We've actually turned off the website"},{"startTime":421.462,"endTime":423.923,"body":"leads."},{"startTime":423.923,"endTime":424.799,"body":"Are you staring at?"},{"startTime":424.799,"endTime":427.802,"body":"Your ads manager"},{"startTime":424.799,"endTime":427.802,"body":"stuck on how to make your ads perform?"},{"startTime":428.136,"endTime":429.679,"body":"Come and join the ads clinic."},{"startTime":429.679,"endTime":434.058,"body":"A series of one on one consultancy calls"},{"startTime":429.679,"endTime":434.058,"body":"where we dive into your own ads manager"},{"startTime":434.058,"endTime":437.061,"body":"and see where we can turn your ads"},{"startTime":434.058,"endTime":437.061,"body":"into a profit making machine."},{"startTime":437.311,"endTime":440.898,"body":"It all starts with a 30 minute free"},{"startTime":437.311,"endTime":440.898,"body":"consultation call."},{"startTime":441.107,"endTime":444.193,"body":"Sign up now at the AD clinic. Com."},{"startTime":445.236,"endTime":447.488,"body":"Let's go to another client."},{"startTime":447.488,"endTime":449.574,"body":"They have do they do a landing page."},{"startTime":449.574,"endTime":452.285,"body":"And they spend a lot of time"},{"startTime":449.574,"endTime":452.285,"body":"optimizing this landing page."},{"startTime":452.285,"endTime":455.288,"body":"A lot of work's gone into this"},{"startTime":452.285,"endTime":455.288,"body":"by the client okay."},{"startTime":455.872,"endTime":459.542,"body":"And but at the same time"},{"startTime":455.872,"endTime":459.542,"body":"we run instant form."},{"startTime":459.584,"endTime":464.046,"body":"So let's say we're spending I would say"},{"startTime":459.584,"endTime":464.046,"body":"we're spending $200 a day on the website,"},{"startTime":465.131,"endTime":466.841,"body":"going to the website landing page."},{"startTime":466.841,"endTime":470.845,"body":"And in the ad, we're pretty spending"},{"startTime":466.841,"endTime":470.845,"body":"$60 a day on instant forms."},{"startTime":471.012,"endTime":473.89,"body":"The instant forms are coming"},{"startTime":471.012,"endTime":473.89,"body":"through at around about $10."},{"startTime":473.89,"endTime":475.349,"body":"Lead on the website."},{"startTime":475.349,"endTime":478.311,"body":"Leads are coming through about $25. Right."},{"startTime":475.349,"endTime":478.311,"body":"So there's a difference."},{"startTime":478.311,"endTime":480.646,"body":"But on the back end,"},{"startTime":478.311,"endTime":480.646,"body":"because we've been working"},{"startTime":480.646,"endTime":483.649,"body":"this quite a while, about two months,"},{"startTime":480.646,"endTime":483.649,"body":"every week"},{"startTime":483.941,"endTime":486.486,"body":"we're able to see by"},{"startTime":483.941,"endTime":486.486,"body":"the utmost are setting up"},{"startTime":486.486,"endTime":491.657,"body":"which ones are closing business and"},{"startTime":486.486,"endTime":491.657,"body":"the instant forms are closing business,"},{"startTime":491.824,"endTime":495.495,"body":"but just not a conversion"},{"startTime":491.824,"endTime":495.495,"body":"rate of the website leads."},{"startTime":495.703,"endTime":498.539,"body":"So I've got two clients"},{"startTime":495.703,"endTime":498.539,"body":"here, two different sectors altogether,"},{"startTime":499.749,"endTime":501.292,"body":"and one's working."},{"startTime":501.292,"endTime":502.835,"body":"They're both getting something from them."},{"startTime":502.835,"endTime":505.838,"body":"That one is working considerably better."},{"startTime":506.255,"endTime":508.633,"body":"So that's where I'm on the fence I,"},{"startTime":508.633,"endTime":511.385,"body":"I can't advise you what to do."},{"startTime":511.385,"endTime":512.136,"body":"Okay."},{"startTime":512.136,"endTime":514.43,"body":"And the thing is,"},{"startTime":512.136,"endTime":514.43,"body":"because of a lot of my listeners"},{"startTime":514.43,"endTime":517.433,"body":"have smaller budgets,"},{"startTime":514.43,"endTime":517.433,"body":"you're all doing advertising."},{"startTime":518.1,"endTime":519.727,"body":"And there are lots of different"},{"startTime":518.1,"endTime":519.727,"body":"strategies."},{"startTime":519.727,"endTime":522.188,"body":"It's easy"},{"startTime":519.727,"endTime":522.188,"body":"to try all these different strategies out"},{"startTime":522.188,"endTime":525.066,"body":"when your client says"},{"startTime":522.188,"endTime":525.066,"body":"there's for £400 a day, okay."},{"startTime":525.066,"endTime":527.193,"body":"We can try loads of strategies out."},{"startTime":527.193,"endTime":529.695,"body":"When are you having to make a decision"},{"startTime":527.193,"endTime":529.695,"body":"on something?"},{"startTime":529.695,"endTime":534.2,"body":"I would I would say with a conversation"},{"startTime":529.695,"endTime":534.2,"body":"I had yesterday actually today with"},{"startTime":534.2,"endTime":535.785,"body":"someone"},{"startTime":535.785,"endTime":538.788,"body":"he doesn't want to spend any time"},{"startTime":535.785,"endTime":538.788,"body":"building landing pages, just got this."},{"startTime":539.288,"endTime":544.46,"body":"I said let's just"},{"startTime":539.288,"endTime":544.46,"body":"see how Instant Forms goes"},{"startTime":544.627,"endTime":546.671,"body":"because it can answer a few things right?"},{"startTime":546.671,"endTime":549.09,"body":"Let's say you gets a load of rubbish"},{"startTime":546.671,"endTime":549.09,"body":"and it's really crap leads."},{"startTime":550.091,"endTime":552.385,"body":"We know that the copy,"},{"startTime":552.385,"endTime":555.388,"body":"his writing is resonating because it's"},{"startTime":552.385,"endTime":555.388,"body":"getting good click through rates."},{"startTime":555.429,"endTime":558.849,"body":"We know images of video working because"},{"startTime":555.429,"endTime":558.849,"body":"they're getting good click through rates."},{"startTime":558.849,"endTime":562.77,"body":"They're getting good hook rates"},{"startTime":558.849,"endTime":562.77,"body":"and hold rates and views and etc. etc."},{"startTime":563.229,"endTime":566.857,"body":"so by only investing a small amount"},{"startTime":563.229,"endTime":566.857,"body":"of time, 20 minutes"},{"startTime":566.857,"endTime":570.444,"body":"and setting up an instant form,"},{"startTime":566.857,"endTime":570.444,"body":"we now know that"},{"startTime":570.444,"endTime":573.447,"body":"even though the form is producing leads"},{"startTime":570.444,"endTime":573.447,"body":"and they're crap,"},{"startTime":573.447,"endTime":576.367,"body":"we know the rest of the set up is good"},{"startTime":573.447,"endTime":576.367,"body":"because it's producing leads."},{"startTime":576.367,"endTime":578.786,"body":"Then I would advise him."},{"startTime":578.786,"endTime":581.289,"body":"He could then set up a landing page"},{"startTime":578.786,"endTime":581.289,"body":"and spend a bit"},{"startTime":581.289,"endTime":584.292,"body":"more time half day day's work,"},{"startTime":581.289,"endTime":584.292,"body":"or we'll have someone else do it for him."},{"startTime":584.375,"endTime":588.296,"body":"Build a landing page because we know"},{"startTime":584.375,"endTime":588.296,"body":"the ad is going to send through leads."},{"startTime":588.462,"endTime":590.298,"body":"They're just going to close"},{"startTime":588.462,"endTime":590.298,"body":"on landing page."},{"startTime":590.298,"endTime":593.342,"body":"So the landing page is going to cost"},{"startTime":590.298,"endTime":593.342,"body":"you money and time to build."},{"startTime":593.634,"endTime":596.387,"body":"So an interim form is a good way"},{"startTime":593.634,"endTime":596.387,"body":"of testing out the marketplace."},{"startTime":596.387,"endTime":598.556,"body":"That's what I advise anyone."},{"startTime":598.556,"endTime":600.182,"body":"There are other things"},{"startTime":598.556,"endTime":600.182,"body":"that have come up with this."},{"startTime":600.182,"endTime":602.685,"body":"So to get around"},{"startTime":600.182,"endTime":602.685,"body":"these bots, Facebook is saying"},{"startTime":603.936,"endTime":605.438,"body":"we're going to send a text to the person."},{"startTime":605.438,"endTime":608.774,"body":"So when that person fills in the lead form"},{"startTime":605.438,"endTime":608.774,"body":"before you get the lead,"},{"startTime":609.15,"endTime":610.276,"body":"you can click a little button."},{"startTime":610.276,"endTime":613.779,"body":"Now as you're building"},{"startTime":610.276,"endTime":613.779,"body":"the ad which says we'll send them a text,"},{"startTime":613.988,"endTime":616.782,"body":"Facebook will send them a text, say,"},{"startTime":613.988,"endTime":616.782,"body":"did you do this lead?"},{"startTime":616.782,"endTime":619.41,"body":"Did you fill in this"},{"startTime":616.782,"endTime":619.41,"body":"lead form for ads? Click?"},{"startTime":619.41,"endTime":621.37,"body":"Yes, I did great."},{"startTime":621.37,"endTime":622.538,"body":"Now I get the lead."},{"startTime":622.538,"endTime":624.665,"body":"So it's been getting around the bots."},{"startTime":624.665,"endTime":626.083,"body":"It's getting around the spam."},{"startTime":626.083,"endTime":629.42,"body":"I'm only going to get a lead"},{"startTime":626.083,"endTime":629.42,"body":"and pay for a lead once it's had it's"},{"startTime":629.503,"endTime":633.049,"body":"well, once it's done it's due diligence"},{"startTime":629.503,"endTime":633.049,"body":"off that lead form has been submitted."},{"startTime":634.05,"endTime":636.427,"body":"Is it working with that? No, really."},{"startTime":636.427,"endTime":639.764,"body":"Because every account I'm testing on after"},{"startTime":639.764,"endTime":642.975,"body":"I spent a considerable"},{"startTime":639.764,"endTime":642.975,"body":"enough of a test budget,"},{"startTime":643.476,"endTime":646.896,"body":"I'm not getting any leads coming through,"},{"startTime":643.476,"endTime":646.896,"body":"which means that the leads"},{"startTime":646.896,"endTime":649.857,"body":"that it was finding a spammy"},{"startTime":646.896,"endTime":649.857,"body":"because no one's answering"},{"startTime":649.857,"endTime":653.319,"body":"the text message from meta to say, yes,"},{"startTime":649.857,"endTime":653.319,"body":"we got this lead."},{"startTime":653.861,"endTime":656.197,"body":"So I've cut a rule"},{"startTime":653.861,"endTime":656.197,"body":"that one out at the moment."},{"startTime":656.197,"endTime":656.697,"body":"There's another."},{"startTime":656.697,"endTime":659.784,"body":"What happens where the instant of form"},{"startTime":656.697,"endTime":659.784,"body":"afterwards you can say,"},{"startTime":660.201,"endTime":662.995,"body":"what do you want to do"},{"startTime":660.201,"endTime":662.995,"body":"after they've submitted the form?"},{"startTime":662.995,"endTime":665.373,"body":"Do you want to start"},{"startTime":662.995,"endTime":665.373,"body":"a conversation in WhatsApp?"},{"startTime":665.373,"endTime":666.666,"body":"Do you want to start a conversation?"},{"startTime":666.666,"endTime":669.835,"body":"Instagram DMs haven't tried that yet"},{"startTime":666.666,"endTime":669.835,"body":"because"},{"startTime":669.835,"endTime":673.464,"body":"none of my clients or myself"},{"startTime":669.835,"endTime":673.464,"body":"need that particular service."},{"startTime":673.631,"endTime":678.761,"body":"So meta is trying to do things to try"},{"startTime":673.631,"endTime":678.761,"body":"and overcome and combat this problem."},{"startTime":678.761,"endTime":679.47,"body":"They've got that."},{"startTime":679.47,"endTime":683.349,"body":"Myself as an advertiser"},{"startTime":679.47,"endTime":683.349,"body":"on multiple accounts, sees a lot."},{"startTime":683.557,"endTime":686.352,"body":"I know as individuals, if you have"},{"startTime":683.557,"endTime":686.352,"body":"the problem, you're going to hate it."},{"startTime":686.352,"endTime":688.521,"body":"If you don't have the problem,"},{"startTime":686.352,"endTime":688.521,"body":"you're going to go."},{"startTime":688.521,"endTime":690.898,"body":"Instant"},{"startTime":688.521,"endTime":690.898,"body":"forms are great, but me seeing it as a,"},{"startTime":691.982,"endTime":694.443,"body":"accumulative system"},{"startTime":694.443,"endTime":698.322,"body":"in my agency not hugely sold."},{"startTime":698.322,"endTime":702.451,"body":"I've got more clients who get more results"},{"startTime":698.322,"endTime":702.451,"body":"from web leads than instant forms,"},{"startTime":702.785,"endTime":706.539,"body":"but the clients who do get good leads"},{"startTime":702.785,"endTime":706.539,"body":"from instant films absolutely love them."},{"startTime":707.289,"endTime":708.582,"body":"So that's where I am on it."},{"startTime":708.582,"endTime":713.045,"body":"I would say you're still going to do a lot"},{"startTime":708.582,"endTime":713.045,"body":"better by getting website leads."},{"startTime":713.254,"endTime":715.673,"body":"They're going to be more expensive"},{"startTime":713.254,"endTime":715.673,"body":"than instant form."},{"startTime":715.673,"endTime":718.676,"body":"But if you're in a position to try both"},{"startTime":715.673,"endTime":718.676,"body":"and you already know"},{"startTime":718.884,"endTime":722.972,"body":"your videos work, your copy works"},{"startTime":718.884,"endTime":722.972,"body":"and everything like that, go for that."},{"startTime":722.972,"endTime":725.057,"body":"I do a bit of a split test"},{"startTime":722.972,"endTime":725.057,"body":"and see what happens."},{"startTime":725.057,"endTime":726.35,"body":"I hope that helps."},{"startTime":726.35,"endTime":729.27,"body":"I'll see in the next one."},{"startTime":729.27,"endTime":730.938,"body":"Thank you for joining us again today."},{"startTime":730.938,"endTime":734.817,"body":"If you want to find out more, please head"},{"startTime":730.938,"endTime":734.817,"body":"over to our socials at Let's Run Social,"},{"startTime":735.067,"endTime":736.986,"body":"where we share daily content."},{"startTime":736.986,"endTime":739.196,"body":"And please feel free to drop us a message."},{"startTime":739.196,"endTime":741.657,"body":"We'd love to hear from you"},{"startTime":739.196,"endTime":741.657,"body":"and any questions"},{"startTime":741.657,"endTime":744.577,"body":"that you would like answered."},{"startTime":741.657,"endTime":744.577,"body":"We can do that here on the podcast."}]}