{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":1.76,"body":"Hello and welcome back to the podcast"},{"startTime":0.0,"endTime":1.76,"body":"Let's Run"},{"startTime":1.76,"endTime":5.64,"body":"Facebook Ads, a podcast with myself,"},{"startTime":1.76,"endTime":5.64,"body":"your host Nate Boddington."},{"startTime":5.64,"endTime":6.88,"body":"I hope everyone is well"},{"startTime":6.88,"endTime":9.88,"body":"and I hope you're all making loads"},{"startTime":6.88,"endTime":9.88,"body":"of money out of Facebook advertising."},{"startTime":9.92,"endTime":13.28,"body":"If you're not, back to the drawing board"},{"startTime":9.92,"endTime":13.28,"body":"and let's figure it out."},{"startTime":13.92,"endTime":18.76,"body":"That leads me on to one of"},{"startTime":13.92,"endTime":18.76,"body":"the biggest things that I talk about."},{"startTime":18.76,"endTime":23.28,"body":"And it's podcasts"},{"startTime":18.76,"endTime":23.28,"body":"that get me loads of listens,"},{"startTime":23.72,"endTime":26.6,"body":"and I have to talk about it"},{"startTime":23.72,"endTime":26.6,"body":"more and more and more,"},{"startTime":26.6,"endTime":30.08,"body":"because I need to remind you all because"},{"startTime":26.6,"endTime":30.08,"body":"people still make the same mistakes."},{"startTime":30.36,"endTime":33.36,"body":"I come on to call to people that,"},{"startTime":33.48,"endTime":36.48,"body":"I'll find you on the podcast, love"},{"startTime":33.48,"endTime":36.48,"body":"your episodes, listen to all the time,"},{"startTime":37.04,"endTime":39.92,"body":"and then I'll go into their ad account"},{"startTime":37.04,"endTime":39.92,"body":"and they're still running"},{"startTime":39.92,"endTime":42.64,"body":"their ad objectives. Incorrect early."},{"startTime":42.64,"endTime":44.56,"body":"And I feel like"},{"startTime":42.64,"endTime":44.56,"body":"I need to do another podcast."},{"startTime":44.56,"endTime":48.4,"body":"Just to reiterate to you"},{"startTime":44.56,"endTime":48.4,"body":"the importance of this and how it's"},{"startTime":48.4,"endTime":53.16,"body":"the difference between failure and"},{"startTime":48.4,"endTime":53.16,"body":"and success and we need we need to do it."},{"startTime":53.84,"endTime":58.76,"body":"If you are running a sales campaign"},{"startTime":53.84,"endTime":58.76,"body":"and there are going to be some changes,"},{"startTime":58.76,"endTime":61.88,"body":"just an FYI before I start,"},{"startTime":58.76,"endTime":61.88,"body":"there's going to be some changes."},{"startTime":61.88,"endTime":63.2,"body":"We have an advantage."},{"startTime":63.2,"endTime":67.4,"body":"Plus, shopping is changing to advantage"},{"startTime":63.2,"endTime":67.4,"body":"plus sales"},{"startTime":67.64,"endTime":70.44,"body":"which is going to incorporate leads"},{"startTime":67.64,"endTime":70.44,"body":"and sales."},{"startTime":70.44,"endTime":71.8,"body":"Now some of you might be seeing this."},{"startTime":71.8,"endTime":74.48,"body":"I'm actually"},{"startTime":71.8,"endTime":74.48,"body":"going to do a podcast on this,"},{"startTime":74.48,"endTime":75.92,"body":"when I see it and enough accounts"},{"startTime":75.92,"endTime":77.6,"body":"because the moment"},{"startTime":75.92,"endTime":77.6,"body":"I don't see it in the accounts."},{"startTime":77.6,"endTime":79.76,"body":"So there might be a couple of you"},{"startTime":77.6,"endTime":79.76,"body":"see this thing,"},{"startTime":79.76,"endTime":82.88,"body":"I don't always tell them, I can't do this,"},{"startTime":79.76,"endTime":82.88,"body":"but let's go with the majority."},{"startTime":82.88,"endTime":86.68,"body":"So we have the first place"},{"startTime":82.88,"endTime":86.68,"body":"we go to when we set up a campaign"},{"startTime":86.68,"endTime":88.08,"body":"is what objective do we need?"},{"startTime":88.08,"endTime":91.36,"body":"And we in there we have awareness,"},{"startTime":88.08,"endTime":91.36,"body":"we have engagement,"},{"startTime":91.36,"endTime":94.4,"body":"we have app,"},{"startTime":91.36,"endTime":94.4,"body":"we have sales and we have leads."},{"startTime":94.4,"endTime":95.04,"body":"Okay."},{"startTime":95.04,"endTime":97.52,"body":"Now all of you,"},{"startTime":97.52,"endTime":101.64,"body":"unless you're an app store,"},{"startTime":97.52,"endTime":101.64,"body":"I want you to only concentrate on sales."},{"startTime":102.0,"endTime":106.12,"body":"If you are e-commerce and leads,"},{"startTime":102.0,"endTime":106.12,"body":"if you're a business services"},{"startTime":106.12,"endTime":108.12,"body":"and you are trying to get leads"},{"startTime":106.12,"endTime":108.12,"body":"into your business,"},{"startTime":108.12,"endTime":111.08,"body":"those are the two"},{"startTime":108.12,"endTime":111.08,"body":"I want you to concentrate on."},{"startTime":111.08,"endTime":114.08,"body":"Don't get confused with traffic."},{"startTime":114.44,"endTime":117.48,"body":"In the world of marketing"},{"startTime":114.44,"endTime":117.48,"body":"and digital marketing,"},{"startTime":118.12,"endTime":122.52,"body":"we're always saying traffic to my website,"},{"startTime":118.12,"endTime":122.52,"body":"traffic to my landing page, traffic"},{"startTime":122.56,"endTime":125.64,"body":"traffic, traffic, traffic is"},{"startTime":125.64,"endTime":128.84,"body":"the incorrect one"},{"startTime":125.64,"endTime":128.84,"body":"to use in this circumstance."},{"startTime":129.0,"endTime":130.56,"body":"Okay, I could be here all day"},{"startTime":130.56,"endTime":134.84,"body":"if I were to talk about all the tiny"},{"startTime":130.56,"endTime":134.84,"body":"little bits of strategies that we do,"},{"startTime":135.08,"endTime":136.16,"body":"but as early adopters"},{"startTime":136.16,"endTime":139.44,"body":"to Facebook advertising"},{"startTime":136.16,"endTime":139.44,"body":"and trying to get your ads off, I want"},{"startTime":139.48,"endTime":139.92,"body":"I don't want you"},{"startTime":139.92,"endTime":143.4,"body":"to look into the complicated strategies"},{"startTime":139.92,"endTime":143.4,"body":"you might see on other podcasts."},{"startTime":143.64,"endTime":145.48,"body":"I want you to listen to the ones I've got,"},{"startTime":145.48,"endTime":147.76,"body":"because it's to get the best results"},{"startTime":145.48,"endTime":147.76,"body":"quicker."},{"startTime":147.76,"endTime":149.64,"body":"Then you can become more of an expert,"},{"startTime":149.64,"endTime":151.96,"body":"and then you can start doing"},{"startTime":149.64,"endTime":151.96,"body":"some of the other strategies."},{"startTime":151.96,"endTime":154.8,"body":"When you choose a sales campaign,"},{"startTime":151.96,"endTime":154.8,"body":"you are going to go"},{"startTime":154.8,"endTime":158.96,"body":"then to the next page,"},{"startTime":154.8,"endTime":158.96,"body":"which will be where your pixel is."},{"startTime":160.08,"endTime":162.56,"body":"You choose your pixel"},{"startTime":160.08,"endTime":162.56,"body":"and you choose your conversion event."},{"startTime":162.56,"endTime":165.56,"body":"I want you to keep this as purchase."},{"startTime":165.72,"endTime":170.04,"body":"Don't keep it, don't change it"},{"startTime":165.72,"endTime":170.04,"body":"then to landing pages or link clicks"},{"startTime":170.04,"endTime":174.84,"body":"because Facebook might come up with a"},{"startTime":170.04,"endTime":174.84,"body":"a little notification"},{"startTime":174.84,"endTime":178.56,"body":"saying you will increase this, this,"},{"startTime":174.84,"endTime":178.56,"body":"this, this, don't do it."},{"startTime":178.8,"endTime":183.96,"body":"You just going to send a load of people"},{"startTime":178.8,"endTime":183.96,"body":"to your website that won't take action."},{"startTime":184.2,"endTime":185.32,"body":"Keep it on."},{"startTime":185.32,"endTime":186.96,"body":"I'm optimizing for purchase."},{"startTime":186.96,"endTime":189.12,"body":"So you're going to see the sales objective"},{"startTime":189.12,"endTime":191.32,"body":"and you're going to optimize"},{"startTime":189.12,"endTime":191.32,"body":"for a purchase."},{"startTime":191.32,"endTime":194.68,"body":"Make sure you've got your landing,"},{"startTime":191.32,"endTime":194.68,"body":"your landing page or your website"},{"startTime":194.92,"endTime":200.68,"body":"has your pixel on it, and it's activated"},{"startTime":194.92,"endTime":200.68,"body":"as a green tick saying it's working."},{"startTime":201.0,"endTime":204.12,"body":"If you do that"},{"startTime":201.0,"endTime":204.12,"body":"and then work on some good, creative,"},{"startTime":204.24,"endTime":208.32,"body":"a good offer,"},{"startTime":204.24,"endTime":208.32,"body":"send people to your website correctly."},{"startTime":208.56,"endTime":213.84,"body":"You will start generating sales"},{"startTime":208.56,"endTime":213.84,"body":"lead gen lead Jen basically is"},{"startTime":214.28,"endTime":218.48,"body":"are we going to use an instant form"},{"startTime":214.28,"endTime":218.48,"body":"which is a Facebook form, or are we going"},{"startTime":218.48,"endTime":222.44,"body":"to send people to our website or landing"},{"startTime":218.48,"endTime":222.44,"body":"page to get their details from them?"},{"startTime":222.76,"endTime":226.36,"body":"When you go to account,"},{"startTime":222.76,"endTime":226.36,"body":"set up a new campaign, you will see leads,"},{"startTime":226.6,"endTime":227.64,"body":"choose leads."},{"startTime":227.64,"endTime":230.84,"body":"And the same applies to what"},{"startTime":227.64,"endTime":230.84,"body":"I've just talked about with e-commerce."},{"startTime":231.12,"endTime":234.04,"body":"When you go to the ad set page"},{"startTime":231.12,"endTime":234.04,"body":"and you can choose your pixel,"},{"startTime":234.04,"endTime":237.84,"body":"which is destination, and then it says"},{"startTime":234.04,"endTime":237.84,"body":"to you, what's your objective?"},{"startTime":238.08,"endTime":242.32,"body":"Don't again change this to link"},{"startTime":238.08,"endTime":242.32,"body":"clicks or landing page views."},{"startTime":242.84,"endTime":245.16,"body":"Keep it at leads."},{"startTime":245.16,"endTime":249.4,"body":"Now you might want to change your lead"},{"startTime":245.16,"endTime":249.4,"body":"to slightly going off track here"},{"startTime":249.8,"endTime":252.48,"body":"the it might be a complete registration,"},{"startTime":249.8,"endTime":252.48,"body":"or it might be,"},{"startTime":252.48,"endTime":256.32,"body":"but a complete registration"},{"startTime":252.48,"endTime":256.32,"body":"or a schedule or application submitted."},{"startTime":256.56,"endTime":260.28,"body":"It doesn't matter which one of those"},{"startTime":256.56,"endTime":260.28,"body":"you choose as a standard event,"},{"startTime":260.28,"endTime":263.6,"body":"as long as it's the on the button"},{"startTime":260.28,"endTime":263.6,"body":"or the thank you page"},{"startTime":263.6,"endTime":266.6,"body":"of that person"},{"startTime":263.6,"endTime":266.6,"body":"taking action on your lead form."},{"startTime":266.76,"endTime":270.52,"body":"If it's on on instant form,"},{"startTime":266.76,"endTime":270.52,"body":"it will automatically come lead."},{"startTime":270.52,"endTime":271.8,"body":"That's all you can do."},{"startTime":271.8,"endTime":273.92,"body":"Okay, you choose instant form."},{"startTime":273.92,"endTime":276.0,"body":"Make sure it's lead."},{"startTime":273.92,"endTime":276.0,"body":"That's all you can do."},{"startTime":276.0,"endTime":279.16,"body":"If you're sending someone to a website,"},{"startTime":276.0,"endTime":279.16,"body":"you need to optimize."},{"startTime":279.16,"endTime":283.16,"body":"After you've put the pixel on on the"},{"startTime":279.16,"endTime":283.16,"body":"thank you page or the button that you want"},{"startTime":283.16,"endTime":286.44,"body":"that to be a lead or complete registration"},{"startTime":283.16,"endTime":286.44,"body":"or whatever that angle is."},{"startTime":286.76,"endTime":290.28,"body":"But make sure the after your pixel"},{"startTime":286.76,"endTime":290.28,"body":"when you're selecting"},{"startTime":290.28,"endTime":294.24,"body":"your conversion event,"},{"startTime":290.28,"endTime":294.24,"body":"it is lead or one of those others."},{"startTime":294.24,"endTime":297.84,"body":"It has to be that,"},{"startTime":294.24,"endTime":297.84,"body":"which means that Facebook now understands"},{"startTime":298.08,"endTime":302.4,"body":"that you got to take someone through"},{"startTime":298.08,"endTime":302.4,"body":"from the add onto your landing page"},{"startTime":302.96,"endTime":305.76,"body":"through to the end of that journey,"},{"startTime":302.96,"endTime":305.76,"body":"which is off to the submit"},{"startTime":305.76,"endTime":309.72,"body":"to their information and it activates"},{"startTime":305.76,"endTime":309.72,"body":"as lead or complete registration."},{"startTime":309.92,"endTime":312.32,"body":"Facebook"},{"startTime":309.92,"endTime":312.32,"body":"will then go and find more of them."},{"startTime":312.32,"endTime":313.32,"body":"That's it."},{"startTime":313.32,"endTime":316.92,"body":"I'll keep reiterating that review podcast"},{"startTime":313.32,"endTime":316.92,"body":"because I need you to retain"},{"startTime":316.92,"endTime":319.52,"body":"some of that's"},{"startTime":316.92,"endTime":319.52,"body":"how you need to optimize your ads."},{"startTime":319.52,"endTime":321.16,"body":"I hope that helps. I see in the next one."}]}