{"version":"1.0.0","segments":[{"startTime":2.585,"endTime":5.588,"body":"Welcome to Let's"},{"startTime":2.585,"endTime":5.588,"body":"run Facebook ads with me, Nick Boddington."},{"startTime":5.797,"endTime":8.55,"body":"This podcast is your go to for mastering"},{"startTime":5.797,"endTime":8.55,"body":"Facebook ads."},{"startTime":8.55,"endTime":11.553,"body":"But as you know, success"},{"startTime":8.55,"endTime":11.553,"body":"doesn't stop at the ad itself."},{"startTime":11.594,"endTime":13.68,"body":"We'll dive into everything from funnels"},{"startTime":13.68,"endTime":17.1,"body":"and e-commerce to email marketing,"},{"startTime":13.68,"endTime":17.1,"body":"lead generation and more."},{"startTime":17.517,"endTime":19.728,"body":"If you're ready to take your skills"},{"startTime":17.517,"endTime":19.728,"body":"to the next level,"},{"startTime":19.728,"endTime":22.605,"body":"check out my new school"},{"startTime":19.728,"endTime":22.605,"body":"platform@school.com."},{"startTime":22.605,"endTime":23.857,"body":"The Ads clinic."},{"startTime":23.857,"endTime":26.609,"body":"Inside you'll find how to videos and live"},{"startTime":26.609,"endTime":29.612,"body":"dropping clinicals"},{"startTime":26.609,"endTime":29.612,"body":"where you can ask your Facebook questions"},{"startTime":29.863,"endTime":32.866,"body":"and get the answers"},{"startTime":29.863,"endTime":32.866,"body":"you need to grow your business."},{"startTime":32.866,"endTime":36.119,"body":"And lastly, if you enjoy the podcast,"},{"startTime":32.866,"endTime":36.119,"body":"it would mean the world to me"},{"startTime":36.119,"endTime":37.829,"body":"if you would subscribe to the channel."},{"startTime":37.829,"endTime":41.791,"body":"It's the best way to help the podcast grow"},{"startTime":37.829,"endTime":41.791,"body":"and keep bringing you valuable content"},{"startTime":42.0,"endTime":44.127,"body":"every week. Let's get on with the podcast."},{"startTime":45.211,"endTime":45.462,"body":"Hello."},{"startTime":45.462,"endTime":48.798,"body":"Welcome"},{"startTime":45.462,"endTime":48.798,"body":"back to another episode of Let's Run."},{"startTime":48.798,"endTime":50.383,"body":"Facebook has a podcast."},{"startTime":50.383,"endTime":53.344,"body":"Today I want to be talking about,"},{"startTime":53.344,"endTime":56.556,"body":"the objective,"},{"startTime":53.344,"endTime":56.556,"body":"but not so much the objective, the funnel,"},{"startTime":56.556,"endTime":57.39,"body":"but it is the objective"},{"startTime":57.39,"endTime":59.726,"body":"because it starts off with the objective"},{"startTime":57.39,"endTime":59.726,"body":"to lead into the funnel."},{"startTime":59.726,"endTime":63.772,"body":"And I'm going to give you two examples,"},{"startTime":59.726,"endTime":63.772,"body":"but I want you to think about"},{"startTime":63.772,"endTime":66.858,"body":"with your funnel,"},{"startTime":63.772,"endTime":66.858,"body":"now, this isn't going to"},{"startTime":67.275,"endTime":70.361,"body":"this podcast is not going to help"},{"startTime":67.275,"endTime":70.361,"body":"every single person listening,"},{"startTime":70.528,"endTime":73.698,"body":"but it's going to help some of you, and"},{"startTime":70.528,"endTime":73.698,"body":"it's not going to be really, really long."},{"startTime":73.698,"endTime":76.785,"body":"So I just want you to give it a listen"},{"startTime":73.698,"endTime":76.785,"body":"and it will just get things"},{"startTime":77.035,"endTime":80.246,"body":"in your brain thinking about what"},{"startTime":77.035,"endTime":80.246,"body":"you might need to do or have a look at."},{"startTime":80.246,"endTime":85.126,"body":"So first example is a client call"},{"startTime":80.246,"endTime":85.126,"body":"that I had this morning"},{"startTime":85.126,"endTime":86.544,"body":"actually came on to the at clinic."},{"startTime":86.544,"endTime":90.757,"body":"Review call is being found"},{"startTime":86.544,"endTime":90.757,"body":"if you listen to the podcast"},{"startTime":91.132,"endTime":96.054,"body":"and he sells a course of"},{"startTime":91.132,"endTime":96.054,"body":"meal replacement supplements."},{"startTime":98.306,"endTime":99.557,"body":"Programmatic I think it's called"},{"startTime":99.557,"endTime":103.394,"body":"pragmatic and apologies"},{"startTime":99.557,"endTime":103.394,"body":"and apologies for forgetting,"},{"startTime":103.728,"endTime":106.731,"body":"but it was one of those names"},{"startTime":103.728,"endTime":106.731,"body":"I just sort of slipped my mind."},{"startTime":106.856,"endTime":110.527,"body":"But he's basically he's got some amazing"},{"startTime":106.856,"endTime":110.527,"body":"agents."},{"startTime":110.527,"endTime":113.53,"body":"Is King Kong is a massive agency"},{"startTime":110.527,"endTime":113.53,"body":"in Australia where he's based."},{"startTime":113.905,"endTime":116.658,"body":"The guy who runs the CEO of that company"},{"startTime":116.658,"endTime":119.828,"body":"is actually"},{"startTime":116.658,"endTime":119.828,"body":"on Australia's new version of Shark Tank."},{"startTime":120.12,"endTime":123.123,"body":"So successful guy,"},{"startTime":120.12,"endTime":123.123,"body":"but he had an awful experience"},{"startTime":123.289,"endTime":126.251,"body":"and I think is author experience came from"},{"startTime":123.289,"endTime":126.251,"body":"the fact that the account manager didn't"},{"startTime":126.251,"endTime":129.295,"body":"we know he didn't really speak to the team"},{"startTime":126.251,"endTime":129.295,"body":"very much, and they just came back"},{"startTime":129.295,"endTime":132.423,"body":"three months later after probably spending"},{"startTime":129.295,"endTime":132.423,"body":"thousands said can't get it work."},{"startTime":132.841,"endTime":135.677,"body":"So I was like, so he's come to us."},{"startTime":135.677,"endTime":136.845,"body":"He's come to us with"},{"startTime":137.929,"endTime":139.139,"body":"you. Help fix people's ads."},{"startTime":139.139,"endTime":140.557,"body":"Can you try and help fix this?"},{"startTime":140.557,"endTime":142.851,"body":"Hey, while I've got you,"},{"startTime":140.557,"endTime":142.851,"body":"I just wanted to ask."},{"startTime":142.851,"endTime":147.188,"body":"Would you like me to go into your ads"},{"startTime":142.851,"endTime":147.188,"body":"manager and actually see what's working?"},{"startTime":147.355,"endTime":150.441,"body":"Because I bet your ads aren't broken"},{"startTime":147.355,"endTime":150.441,"body":"and I bet we can fix something."},{"startTime":150.441,"endTime":153.57,"body":"There's a reason our top clients stop"},{"startTime":150.441,"endTime":153.57,"body":"guessing and start scaling."},{"startTime":153.57,"endTime":155.738,"body":"So if you've got campaigns"},{"startTime":153.57,"endTime":155.738,"body":"that are burning cash,"},{"startTime":155.738,"endTime":156.656,"body":"or you're having trouble"},{"startTime":156.656,"endTime":160.702,"body":"barely even breaking even on them, let's"},{"startTime":156.656,"endTime":160.702,"body":"have a look and let's see what we can fix."},{"startTime":160.743,"endTime":164.706,"body":"100% no fluff, no sales pitch,"},{"startTime":160.743,"endTime":164.706,"body":"just a pro-level ad review."},{"startTime":164.789,"endTime":167.709,"body":"So book your 30 minute free Facebook"},{"startTime":167.709,"endTime":170.962,"body":"ad review session"},{"startTime":167.709,"endTime":170.962,"body":"and walk away with some instant wins."},{"startTime":171.087,"endTime":174.632,"body":"Go to the Ads"},{"startTime":171.087,"endTime":174.632,"body":"Clinic icon and book your call today."},{"startTime":174.632,"endTime":176.551,"body":"Do it now before you forget,"},{"startTime":176.551,"endTime":179.012,"body":"but make sure you come back to listen"},{"startTime":176.551,"endTime":179.012,"body":"to the rest of the podcast."},{"startTime":179.012,"endTime":179.971,"body":"Enjoy!"},{"startTime":179.971,"endTime":181.89,"body":"He's actually a company"},{"startTime":179.971,"endTime":181.89,"body":"that's actually selling in shops."},{"startTime":181.89,"endTime":184.434,"body":"They've got it like 100 shops"},{"startTime":181.89,"endTime":184.434,"body":"across Australia."},{"startTime":184.434,"endTime":187.437,"body":"And it's it's a meal plan."},{"startTime":187.437,"endTime":192.233,"body":"So it's not like who we have in the UK"},{"startTime":187.437,"endTime":192.233,"body":"where you buy your protein shake."},{"startTime":192.233,"endTime":194.819,"body":"And I was using it,"},{"startTime":192.233,"endTime":194.819,"body":"you replace your breakfast"},{"startTime":194.819,"endTime":196.946,"body":"and you have this protein shake instead."},{"startTime":196.946,"endTime":198.865,"body":"It's more like,"},{"startTime":199.908,"endTime":202.535,"body":"it's more like weightwatchers."},{"startTime":202.535,"endTime":205.538,"body":"And you go on a call"},{"startTime":202.535,"endTime":205.538,"body":"1 to 1 with some once a month"},{"startTime":205.58,"endTime":207.373,"body":"and actually have a call with them"},{"startTime":205.58,"endTime":207.373,"body":"and sit down."},{"startTime":207.373,"endTime":208.458,"body":"So here we go."},{"startTime":208.458,"endTime":212.587,"body":"But what he's doing,"},{"startTime":208.458,"endTime":212.587,"body":"he's got his adverts driving traffic"},{"startTime":212.879,"endTime":217.425,"body":"to his Shopify site, to the product page"},{"startTime":212.879,"endTime":217.425,"body":"where it's got some details"},{"startTime":217.425,"endTime":221.304,"body":"about what it is, and you buy"},{"startTime":217.425,"endTime":221.304,"body":"and you pay £199 for your starter kit."},{"startTime":221.846,"endTime":226.726,"body":"But I think where he's missing the boat"},{"startTime":221.846,"endTime":226.726,"body":"is he's trying to have it"},{"startTime":226.726,"endTime":230.563,"body":"as an ecom funnel,"},{"startTime":226.726,"endTime":230.563,"body":"but someone doesn't know what it is."},{"startTime":230.563,"endTime":232.857,"body":"They're not just buying"},{"startTime":232.857,"endTime":236.236,"body":"a protein shake mixture"},{"startTime":232.857,"endTime":236.236,"body":"you know they're going to buy for,"},{"startTime":236.402,"endTime":239.656,"body":"because that usually, explains"},{"startTime":236.402,"endTime":239.656,"body":"Andy, just it's a whole thing."},{"startTime":239.656,"endTime":242.659,"body":"It's a call, of course,"},{"startTime":239.656,"endTime":242.659,"body":"and he calls it like the 3 to 1."},{"startTime":242.659,"endTime":245.662,"body":"And it's like you start with,"},{"startTime":242.659,"endTime":245.662,"body":"you know, you're getting to the goal."},{"startTime":245.995,"endTime":248.164,"body":"So I was like, you know what?"},{"startTime":248.164,"endTime":249.249,"body":"I think I'm missing a trick here."},{"startTime":249.249,"endTime":251.125,"body":"I think you've"},{"startTime":249.249,"endTime":251.125,"body":"I think you've built this wrong."},{"startTime":251.125,"endTime":253.503,"body":"I think you're thinking a bit wrong."},{"startTime":251.125,"endTime":253.503,"body":"You think of it as an ecom."},{"startTime":253.503,"endTime":255.088,"body":"I think you need to be think is legion."},{"startTime":255.088,"endTime":256.881,"body":"That's where I go with the thing."},{"startTime":256.881,"endTime":260.593,"body":"I think he actually needs to use"},{"startTime":256.881,"endTime":260.593,"body":"his objectives in ads manager"},{"startTime":260.718,"endTime":266.766,"body":"to not go from sales strategy"},{"startTime":260.718,"endTime":266.766,"body":"objective to go to Legion, that Legion ad,"},{"startTime":266.975,"endTime":269.769,"body":"you could use the same ads, talk"},{"startTime":266.975,"endTime":269.769,"body":"about the same sort of things."},{"startTime":269.769,"endTime":274.315,"body":"It's taken into a landing page"},{"startTime":269.769,"endTime":274.315,"body":"which then has a has a sales video"},{"startTime":274.315,"endTime":278.444,"body":"where he could talk for minutes going,"},{"startTime":274.315,"endTime":278.444,"body":"hey, welcome to our Product Up sales page."},{"startTime":279.237,"endTime":280.488,"body":"This is what we do."},{"startTime":280.488,"endTime":282.573,"body":"You're going to buy a starter kit."},{"startTime":280.488,"endTime":282.573,"body":"In that starter kit."},{"startTime":282.573,"endTime":286.411,"body":"You're going to have a couple of shows"},{"startTime":282.573,"endTime":286.411,"body":"a couple of suits, a couple of oatmeal."},{"startTime":286.828,"endTime":289.622,"body":"And then you're going to stick"},{"startTime":286.828,"endTime":289.622,"body":"to our calorie counter."},{"startTime":289.622,"endTime":290.707,"body":"And we're going to explain to do it."},{"startTime":290.707,"endTime":292.583,"body":"And then once every month"},{"startTime":290.707,"endTime":292.583,"body":"you're going to go on a 1"},{"startTime":292.583,"endTime":296.421,"body":"to 1 call with one of the consultants"},{"startTime":292.583,"endTime":296.421,"body":"to keep you"},{"startTime":296.754,"endTime":300.049,"body":"where you should be on the right track"},{"startTime":296.754,"endTime":300.049,"body":"to get to where you need to go."},{"startTime":300.466,"endTime":303.511,"body":"And he was like, yeah, that's it."},{"startTime":304.095,"endTime":305.513,"body":"I said, well, I don't know if that's it."},{"startTime":305.513,"endTime":308.85,"body":"I'm not like, I can't,"},{"startTime":305.513,"endTime":308.85,"body":"I can get some pretty good results."},{"startTime":308.85,"endTime":312.061,"body":"I don't have a miracle"},{"startTime":308.85,"endTime":312.061,"body":"worker, but it sounds more,"},{"startTime":313.187,"endTime":314.897,"body":"like the legit funnel that"},{"startTime":314.897,"endTime":318.067,"body":"he would need to get people"},{"startTime":314.897,"endTime":318.067,"body":"to go to where they need to go."},{"startTime":318.109,"endTime":320.82,"body":"Yeah, it's"},{"startTime":318.109,"endTime":320.82,"body":"more like a learn more than lookup by now."},{"startTime":320.82,"endTime":324.365,"body":"Yeah, they need to be nurtured"},{"startTime":320.82,"endTime":324.365,"body":"and things of that 199 as long."},{"startTime":324.949,"endTime":325.158,"body":"Yeah."},{"startTime":325.158,"endTime":327.368,"body":"It's not like I'm not like an impulse bum."},{"startTime":327.368,"endTime":327.994,"body":"Yeah. Yeah."},{"startTime":327.994,"endTime":331.372,"body":"Like I'll be looking for"},{"startTime":327.994,"endTime":331.372,"body":"need protein powder and online."},{"startTime":331.372,"endTime":334.375,"body":"And I've been going through"},{"startTime":331.372,"endTime":334.375,"body":"these functional medicine tests and stuff"},{"startTime":334.375,"endTime":334.584,"body":"like that."},{"startTime":334.584,"endTime":337.337,"body":"I'm in that world, so I need to find"},{"startTime":334.584,"endTime":337.337,"body":"something that hasn't got crap in it."},{"startTime":337.337,"endTime":338.338,"body":"And I have found a couple."},{"startTime":338.338,"endTime":340.006,"body":"I stumble, and yet I'm still doing my due"},{"startTime":340.006,"endTime":342.258,"body":"diligence of what they are"},{"startTime":340.006,"endTime":342.258,"body":"and the price points and stuff."},{"startTime":342.258,"endTime":346.888,"body":"So these aren't quick decisions"},{"startTime":342.258,"endTime":346.888,"body":"and his definitely isn't a quick decision."},{"startTime":347.722,"endTime":352.101,"body":"So that's one example"},{"startTime":347.722,"endTime":352.101,"body":"where we've gone from sales ecom."},{"startTime":352.602,"endTime":354.27,"body":"People are just going to go to my product"},{"startTime":352.602,"endTime":354.27,"body":"and buy it."},{"startTime":354.27,"endTime":358.107,"body":"They're not doing it to okay,"},{"startTime":354.27,"endTime":358.107,"body":"maybe this is now lead"},{"startTime":358.107,"endTime":361.486,"body":"gen to get people in to come into it"},{"startTime":358.107,"endTime":361.486,"body":"and then it's going to it's"},{"startTime":361.486,"endTime":362.153,"body":"going to change it."},{"startTime":362.153,"endTime":364.822,"body":"If ways I even said"},{"startTime":362.153,"endTime":364.822,"body":"maybe sets up a school."},{"startTime":364.822,"endTime":367.408,"body":"So you create the community of people"},{"startTime":364.822,"endTime":367.408,"body":"because I said how many people might say,"},{"startTime":367.408,"endTime":368.826,"body":"oh, we've got hundreds of people on it."},{"startTime":368.826,"endTime":371.245,"body":"So what about"},{"startTime":368.826,"endTime":371.245,"body":"if you got them all into community?"},{"startTime":371.245,"endTime":374.415,"body":"So they all have their one on one calls,"},{"startTime":371.245,"endTime":374.415,"body":"but they're not in a community."},{"startTime":374.957,"endTime":377.543,"body":"If you get them onto a community,"},{"startTime":374.957,"endTime":377.543,"body":"they can relate 1 to 1 cause,"},{"startTime":377.543,"endTime":380.546,"body":"but then you're also having a conversation"},{"startTime":377.543,"endTime":380.546,"body":"that shared the winds."},{"startTime":380.546,"endTime":383.966,"body":"That becomes your funnel"},{"startTime":380.546,"endTime":383.966,"body":"Hills like get it?"},{"startTime":384.092,"endTime":386.844,"body":"They can do like the selling for you."},{"startTime":384.092,"endTime":386.844,"body":"Then they can advocate it."},{"startTime":386.844,"endTime":388.888,"body":"And this isn't a startup company"},{"startTime":386.844,"endTime":388.888,"body":"going in six years."},{"startTime":388.888,"endTime":390.264,"body":"You know they do some decent revenue."},{"startTime":390.264,"endTime":392.058,"body":"They just can't crack online."},{"startTime":392.058,"endTime":394.227,"body":"Yeah. And I think they're just going in"},{"startTime":392.058,"endTime":394.227,"body":"for the wrong thing."},{"startTime":394.227,"endTime":395.269,"body":"That's example one."},{"startTime":395.269,"endTime":398.272,"body":"Example two is sorry,"},{"startTime":398.272,"endTime":401.359,"body":"who is a new, a new,"},{"startTime":402.318,"endTime":403.528,"body":"member of our school?"},{"startTime":403.528,"endTime":406.364,"body":"She's not you're not paying"},{"startTime":403.528,"endTime":406.364,"body":"for any consultancy or anything like that."},{"startTime":406.364,"endTime":409.283,"body":"She's come on to my dropping"},{"startTime":406.364,"endTime":409.283,"body":"clinic on a Thursday."},{"startTime":409.283,"endTime":412.37,"body":"Shout out dropping clinic Thursday, 4 p.m."},{"startTime":412.62,"endTime":415.289,"body":"430, UK time. Come on."},{"startTime":415.289,"endTime":418.126,"body":"Depending on"},{"startTime":415.289,"endTime":418.126,"body":"how many people turn up on that hour,"},{"startTime":418.126,"endTime":420.253,"body":"we can have a look at your ads"},{"startTime":418.126,"endTime":420.253,"body":"and we can give some advice."},{"startTime":420.253,"endTime":422.547,"body":"I can give you some advice on"},{"startTime":420.253,"endTime":422.547,"body":"what's going on."},{"startTime":422.547,"endTime":426.509,"body":"So she makes and sells"},{"startTime":422.547,"endTime":426.509,"body":"candles, wholesalers them,"},{"startTime":426.509,"endTime":430.763,"body":"but she's trying to sell them online"},{"startTime":426.509,"endTime":430.763,"body":"and she's been sending people to this"},{"startTime":430.888,"endTime":434.475,"body":"to her candles and she's just not"},{"startTime":430.888,"endTime":434.475,"body":"getting people buying them."},{"startTime":434.475,"endTime":438.229,"body":"And I said, well, you need to smell"},{"startTime":434.475,"endTime":438.229,"body":"a candle before you can do it."},{"startTime":438.229,"endTime":440.106,"body":"So she was like, well,"},{"startTime":438.229,"endTime":440.106,"body":"I have these sort of smell kits."},{"startTime":440.106,"endTime":443.109,"body":"And I said, well, aren't"},{"startTime":440.106,"endTime":443.109,"body":"you leading with the smell kits?"},{"startTime":443.484,"endTime":445.778,"body":"So then someone could get and she's like,"},{"startTime":443.484,"endTime":445.778,"body":"well, no one's going to buy one."},{"startTime":445.778,"endTime":446.654,"body":"Well, okay."},{"startTime":446.654,"endTime":449.657,"body":"So why don't you do"},{"startTime":446.654,"endTime":449.657,"body":"forget about trying to sell a candle."},{"startTime":449.657,"endTime":452.577,"body":"Why don't you look at doing"},{"startTime":452.577,"endTime":455.455,"body":"the smell kit, which I actually thought"},{"startTime":452.577,"endTime":455.455,"body":"was like little bottles."},{"startTime":455.455,"endTime":455.746,"body":"It's not."},{"startTime":455.746,"endTime":457.874,"body":"It's cos you get an envelope"},{"startTime":457.874,"endTime":460.918,"body":"with a branding on it, and then that"},{"startTime":457.874,"endTime":460.918,"body":"envelope to have all the different smells."},{"startTime":460.96,"endTime":463.254,"body":"Yeah. Scents labeled on the cards."},{"startTime":463.254,"endTime":464.755,"body":"And you can smell which ones you like."},{"startTime":464.755,"endTime":469.135,"body":"So I said, why don't you do like three"},{"startTime":464.755,"endTime":469.135,"body":"free scent pouch cards."},{"startTime":469.844,"endTime":471.345,"body":"Just cover the delivery."},{"startTime":471.345,"endTime":473.556,"body":"And her delivery was like"},{"startTime":471.345,"endTime":473.556,"body":"350 and I was, oh, I know."},{"startTime":473.556,"endTime":474.307,"body":"So it would be Spencer,"},{"startTime":474.307,"endTime":477.31,"body":"but I think she brought it down"},{"startTime":474.307,"endTime":477.31,"body":"to like the 1.50 pound mark."},{"startTime":477.727,"endTime":481.272,"body":"And so your ads are going to change"},{"startTime":477.727,"endTime":481.272,"body":"now you're going to do three creatives."},{"startTime":481.522,"endTime":483.232,"body":"So that we never rely on one creative."},{"startTime":483.232,"endTime":486.527,"body":"We always do like three creatives at least"},{"startTime":483.232,"endTime":486.527,"body":"just to test something else and better."},{"startTime":486.527,"endTime":490.781,"body":"My friend was listening going oh I spend"},{"startTime":486.527,"endTime":490.781,"body":"a thousand a day and we lose loads."},{"startTime":490.781,"endTime":490.99,"body":"Great."},{"startTime":490.99,"endTime":493.117,"body":"Yeah I'm talking about small businesses"},{"startTime":493.117,"endTime":494.327,"body":"who are trying to crack on,"},{"startTime":494.327,"endTime":496.871,"body":"who don't have loads of money to spend"},{"startTime":494.327,"endTime":496.871,"body":"because I try and test this out,"},{"startTime":496.871,"endTime":497.872,"body":"get three different trades,"},{"startTime":497.872,"endTime":501.292,"body":"might have two statics and a video,"},{"startTime":497.872,"endTime":501.292,"body":"two videos, whatever, just little mix up"},{"startTime":501.918,"endTime":505.463,"body":"and build that as flexible and dynamic,"},{"startTime":501.918,"endTime":505.463,"body":"creative or flexible."},{"startTime":505.463,"endTime":506.464,"body":"Pretty much the same thing."},{"startTime":506.464,"endTime":509.634,"body":"But your ad account might"},{"startTime":506.464,"endTime":509.634,"body":"say flexible, flexible ad."},{"startTime":510.885,"endTime":512.72,"body":"And I've said to her, get people"},{"startTime":512.72,"endTime":515.848,"body":"to go to your landing page,"},{"startTime":512.72,"endTime":515.848,"body":"which is still on Shopify site,"},{"startTime":516.474,"endTime":521.646,"body":"and then they get the free pouch"},{"startTime":516.474,"endTime":521.646,"body":"and they just pay 1.50 pound delivery."},{"startTime":521.979,"endTime":523.105,"body":"She's ecstatic."},{"startTime":523.105,"endTime":526.526,"body":"She literally three days later said,"},{"startTime":523.105,"endTime":526.526,"body":"we started to get people coming in."},{"startTime":526.526,"endTime":530.363,"body":"Now it's too early this stage to know"},{"startTime":526.526,"endTime":530.363,"body":"all of the people getting the send,"},{"startTime":530.363,"endTime":534.825,"body":"so if that they also get a voucher"},{"startTime":530.363,"endTime":534.825,"body":"in there saying, get 10%, 10 pounds off"},{"startTime":534.825,"endTime":537.954,"body":"your first candle, with a minimum"},{"startTime":534.825,"endTime":537.954,"body":"spend of 40 pounds, I think."},{"startTime":537.954,"endTime":539.705,"body":"I think the candle is 35."},{"startTime":539.705,"endTime":542.708,"body":"So get that."},{"startTime":542.708,"endTime":546.003,"body":"And then there's an email sequence"},{"startTime":542.708,"endTime":546.003,"body":"which obviously she needs to work on"},{"startTime":546.003,"endTime":549.048,"body":"and get better and better,"},{"startTime":546.003,"endTime":549.048,"body":"but then she'll know that,"},{"startTime":549.173,"endTime":552.134,"body":"okay, I can get someone"},{"startTime":549.173,"endTime":552.134,"body":"to buy the 1.50 pound product"},{"startTime":552.134,"endTime":555.137,"body":"for, let's say it costs a 2.50"},{"startTime":552.134,"endTime":555.137,"body":"pounds to get on to buy it."},{"startTime":555.137,"endTime":558.474,"body":"She's going to get a little bit at cost,"},{"startTime":555.137,"endTime":558.474,"body":"taken off by"},{"startTime":558.474,"endTime":560.268,"body":"because she's charging for the delivery,"},{"startTime":560.268,"endTime":562.77,"body":"because the psychology of it is"},{"startTime":560.268,"endTime":562.77,"body":"that people think"},{"startTime":562.77,"endTime":564.855,"body":"they're getting something for free"},{"startTime":562.77,"endTime":564.855,"body":"and they're like, well,"},{"startTime":564.855,"endTime":566.44,"body":"when you got a paid delivery, it's good."},{"startTime":566.44,"endTime":567.024,"body":"He's out now, though,"},{"startTime":567.024,"endTime":568.776,"body":"this more slightly different experiment"},{"startTime":568.776,"endTime":570.82,"body":"because they're not getting a product"},{"startTime":568.776,"endTime":570.82,"body":"and paying for delivery."},{"startTime":570.82,"endTime":573.823,"body":"They're getting some sense"},{"startTime":570.82,"endTime":573.823,"body":"which essentially once they've smelt them"},{"startTime":573.906,"endTime":574.615,"body":"they're going in the bin."},{"startTime":574.615,"endTime":577.618,"body":"But at least they're not going to get"},{"startTime":574.615,"endTime":577.618,"body":"a candle that works for them."},{"startTime":577.702,"endTime":580.288,"body":"So she's gone"},{"startTime":577.702,"endTime":580.288,"body":"even though she's still in Shopify,"},{"startTime":580.288,"endTime":583.291,"body":"she's gone slightly away from the eco"},{"startTime":580.288,"endTime":583.291,"body":"of just getting them to go and buy it."},{"startTime":583.374,"endTime":586.877,"body":"She's getting them in,"},{"startTime":583.374,"endTime":586.877,"body":"acquiring a potential, a customer,"},{"startTime":587.044,"endTime":591.048,"body":"getting their name, address and email"},{"startTime":587.044,"endTime":591.048,"body":"address that now in the email, sequences."},{"startTime":591.424,"endTime":594.427,"body":"And then it's seeing what conversions"},{"startTime":591.424,"endTime":594.427,"body":"and where they start converting."},{"startTime":594.427,"endTime":594.677,"body":"Yeah."},{"startTime":594.677,"endTime":598.764,"body":"The company there's a company called Fern"},{"startTime":594.677,"endTime":598.764,"body":"with two F's for earn,"},{"startTime":598.764,"endTime":599.682,"body":"which I'd never heard of."},{"startTime":599.682,"endTime":602.268,"body":"My girlfriend's"},{"startTime":599.682,"endTime":602.268,"body":"into like candles and scents and stuff,"},{"startTime":602.268,"endTime":604.687,"body":"and they're like this"},{"startTime":602.268,"endTime":604.687,"body":"sort of exclusive thing"},{"startTime":604.687,"endTime":606.939,"body":"where they send things out"},{"startTime":604.687,"endTime":606.939,"body":"once every quarter,"},{"startTime":606.939,"endTime":609.775,"body":"once every quarter of the year,"},{"startTime":606.939,"endTime":609.775,"body":"and it will be like a spring scent,"},{"startTime":609.775,"endTime":612.987,"body":"but they've got like a wait list of,"},{"startTime":609.775,"endTime":612.987,"body":"like, people."},{"startTime":612.987,"endTime":614.822,"body":"So she feels like she can't leave"},{"startTime":614.822,"endTime":616.907,"body":"because then"},{"startTime":614.822,"endTime":616.907,"body":"she'll have to join the waitlist again."},{"startTime":616.907,"endTime":619.91,"body":"But they have a thing where they say,"},{"startTime":616.907,"endTime":619.91,"body":"wait, where's the waitlist?"},{"startTime":620.036,"endTime":623.831,"body":"Waitlist before it just means"},{"startTime":620.036,"endTime":623.831,"body":"like only a certain amount of people"},{"startTime":623.831,"endTime":626.959,"body":"can be on subscribe"},{"startTime":623.831,"endTime":626.959,"body":"to them at any one time."},{"startTime":626.959,"endTime":628.461,"body":"A thing like a fear of missing out."},{"startTime":628.461,"endTime":629.712,"body":"Oh really? Yeah."},{"startTime":629.712,"endTime":631.881,"body":"But they send you,"},{"startTime":629.712,"endTime":631.881,"body":"like, the perfume thing,"},{"startTime":631.881,"endTime":634.133,"body":"and then it's"},{"startTime":631.881,"endTime":634.133,"body":"like you get a little sample bit,"},{"startTime":634.133,"endTime":635.718,"body":"you smell it,"},{"startTime":634.133,"endTime":635.718,"body":"and their whole thing is like,"},{"startTime":635.718,"endTime":638.929,"body":"if you don't like this scent,"},{"startTime":635.718,"endTime":638.929,"body":"you can send it back and get your money"},{"startTime":638.929,"endTime":639.764,"body":"back, basically."},{"startTime":639.764,"endTime":641.807,"body":"But their banking on the fact"},{"startTime":639.764,"endTime":641.807,"body":"that obviously when you get it"},{"startTime":641.807,"endTime":645.102,"body":"and you get all the nice packaging, you"},{"startTime":641.807,"endTime":645.102,"body":"then get all that, but it's not,"},{"startTime":645.186,"endTime":647.396,"body":"it's like £80"},{"startTime":645.186,"endTime":647.396,"body":"a pop. That was interesting."},{"startTime":647.396,"endTime":648.648,"body":"So they're probably not to they're"},{"startTime":648.648,"endTime":649.857,"body":"probably looking at the whole sales"},{"startTime":648.648,"endTime":649.857,"body":"funnel."},{"startTime":649.857,"endTime":651.984,"body":"Another guy."},{"startTime":649.857,"endTime":651.984,"body":"We're not going to look at that."},{"startTime":651.984,"endTime":653.986,"body":"They're not just going for candle"},{"startTime":651.984,"endTime":653.986,"body":"sales. Yeah."},{"startTime":653.986,"endTime":656.364,"body":"Bringing him a different way of scarcity"},{"startTime":656.364,"endTime":658.407,"body":"I was actually watching something"},{"startTime":656.364,"endTime":658.407,"body":"about school last night."},{"startTime":658.407,"endTime":660.618,"body":"So obviously guys"},{"startTime":658.407,"endTime":660.618,"body":"you might listening very much school"},{"startTime":660.618,"endTime":662.995,"body":"if you're not go to school.com"},{"startTime":660.618,"endTime":662.995,"body":"forward slash."},{"startTime":662.995,"endTime":663.287,"body":"Yeah."},{"startTime":663.287,"endTime":666.415,"body":"Clinic or go to school"},{"startTime":663.287,"endTime":666.415,"body":"and look for a search"},{"startTime":666.415,"endTime":668.0,"body":"that's going to join for free."},{"startTime":668.0,"endTime":670.044,"body":"It's all being changed at the moment."},{"startTime":668.0,"endTime":670.044,"body":"Little bit of things."},{"startTime":670.044,"endTime":672.004,"body":"By the end of this month"},{"startTime":670.044,"endTime":672.004,"body":"it's going to be updated."},{"startTime":672.004,"endTime":674.799,"body":"It can be a paid area,"},{"startTime":672.004,"endTime":674.799,"body":"but all going to be a load of free stuff."},{"startTime":674.799,"endTime":677.968,"body":"On how to build your ads and all the"},{"startTime":674.799,"endTime":677.968,"body":"techniques to do it, which is all free."},{"startTime":678.761,"endTime":680.93,"body":"So I'm enjoying that,"},{"startTime":678.761,"endTime":680.93,"body":"but I hope that helps."},{"startTime":680.93,"endTime":684.767,"body":"It just gives you"},{"startTime":680.93,"endTime":684.767,"body":"an idea of don't be think."},{"startTime":684.767,"endTime":686.352,"body":"Sometimes"},{"startTime":684.767,"endTime":686.352,"body":"you need to think outside the box."},{"startTime":686.352,"endTime":688.104,"body":"And just thing is that the right"},{"startTime":688.104,"endTime":691.315,"body":"acquisition strategy don't always"},{"startTime":688.104,"endTime":691.315,"body":"just go straight for the sale."},{"startTime":691.315,"endTime":692.9,"body":"Exactly, exactly."},{"startTime":692.9,"endTime":694.36,"body":"So have the house"},{"startTime":692.9,"endTime":694.36,"body":"and see you in the next one."},{"startTime":696.487,"endTime":698.155,"body":"Thank you for joining us again today."},{"startTime":698.155,"endTime":702.034,"body":"If you want to find out more, please head"},{"startTime":698.155,"endTime":702.034,"body":"over to our socials at Let's Run Social,"},{"startTime":702.284,"endTime":704.203,"body":"where we share daily content."},{"startTime":704.203,"endTime":706.414,"body":"And please feel free to drop us a message."},{"startTime":706.414,"endTime":708.874,"body":"We'd love to hear from you"},{"startTime":706.414,"endTime":708.874,"body":"and any questions"},{"startTime":708.874,"endTime":711.794,"body":"that you would like answered."},{"startTime":708.874,"endTime":711.794,"body":"We can do that here on the podcast."}]}