Lets Run Facebook Ads: The Podcast

Ep 58. How to exit Facebook's Learning Phase in a few simple steps!

January 26, 2022 Nick Boddington Season 1 Episode 58
Lets Run Facebook Ads: The Podcast
Ep 58. How to exit Facebook's Learning Phase in a few simple steps!
Show Notes

The Facebook Ad Learning Phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set.

The Delivery column reads "Learning" when an ad set is in the Learning Phase. While the delivery system never stops learning, as soon as performance stabilises usually after around 50 optimisation events since its last significant edit.

But how do you exit the Learning Phase? On today's podcast Nick explains all, so listen & learn!

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Watch the episode on Youtube

Learn more here about the Learning Phase