You’re Using the Wrong Objective (But It’s Not Your Fault)

In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance.

Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead generation forms, this episode is packed with insights to help you refine your Facebook Ads strategy and improve your campaign results.

If you’ve been wondering why your Facebook ads aren’t performing as expected, this episode might just be the wake-up call your campaigns need.

BUT THERE'S MORE...

If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic

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You can now watch the episode on Youtube!

Transcript

0:00

Hello and welcome back to the podcast Let's Run Facebook Ads, a podcast with myself, your host Nate Boddington. I hope everyone is well and I hope you're all making loads of money out of Facebook advertising. If you're not, back to the drawing board and let's figure it out. That leads me on to one of the biggest things that I talk about. And it's podcasts that get me loads of listens, and I have to talk about it more and more and more, because I need to remind you all because people still make the same mistakes. I come on to call to people that, I'll find you on the podcast, love your episodes, listen to all the time, and then I'll go into their ad account and they're still running their ad objectives. Incorrect early. And I feel like I need to do another podcast. Just to reiterate to you the importance of this and how it's the difference between failure and and success and we need we need to do it. If you are running a sales campaign and there are going to be some changes, just an FYI before I start, there's going to be some changes. We have an advantage. Plus, shopping is changing to advantage plus sales which is going to incorporate leads and sales. Now some of you might be seeing this. I'm actually going to do a podcast on this, when I see it and enough accounts because the moment I don't see it in the accounts. So there might be a couple of you see this thing, I don't always tell them, I can't do this, but let's go with the majority. So we have the first place we go to when we set up a campaign is what objective do we need? And we in there we have awareness, we have engagement, we have app, we have sales and we have leads. Okay. Now all of you, unless you're an app store, I want you to only concentrate on sales. If you are e-commerce and leads, if you're a business services and you are trying to get leads into your business, those are the two I want you to concentrate on. Don't get confused with traffic. In the world of marketing and digital marketing, we're always saying traffic to my website, traffic to my landing page, traffic traffic, traffic, traffic is the incorrect one to use in this circumstance. Okay, I could be here all day if I were to talk about all the tiny little bits of strategies that we do, but as early adopters to Facebook advertising and trying to get your ads off, I want I don't want you to look into the complicated strategies you might see on other podcasts. I want you to listen to the ones I've got, because it's to get the best results quicker. Then you can become more of an expert, and then you can start doing some of the other strategies. When you choose a sales campaign, you are going to go then to the next page, which will be where your pixel is. You choose your pixel and you choose your conversion event. I want you to keep this as purchase. Don't keep it, don't change it then to landing pages or link clicks because Facebook might come up with a a little notification saying you will increase this, this, this, this, don't do it. You just going to send a load of people to your website that won't take action. Keep it on. I'm optimizing for purchase. So you're going to see the sales objective and you're going to optimize for a purchase. Make sure you've got your landing, your landing page or your website has your pixel on it, and it's activated as a green tick saying it's working. If you do that and then work on some good, creative, a good offer, send people to your website correctly. You will start generating sales lead gen lead Jen basically is are we going to use an instant form which is a Facebook form, or are we going to send people to our website or landing page to get their details from them? When you go to account, set up a new campaign, you will see leads, choose leads. And the same applies to what I've just talked about with e-commerce. When you go to the ad set page and you can choose your pixel, which is destination, and then it says to you, what's your objective? Don't again change this to link clicks or landing page views. Keep it at leads. Now you might want to change your lead to slightly going off track here the it might be a complete registration, or it might be, but a complete registration or a schedule or application submitted. It doesn't matter which one of those you choose as a standard event, as long as it's the on the button or the thank you page of that person taking action on your lead form. If it's on on instant form, it will automatically come lead. That's all you can do. Okay, you choose instant form. Make sure it's lead. That's all you can do. If you're sending someone to a website, you need to optimize. After you've put the pixel on on the thank you page or the button that you want that to be a lead or complete registration or whatever that angle is. But make sure the after your pixel when you're selecting your conversion event, it is lead or one of those others. It has to be that, which means that Facebook now understands that you got to take someone through from the add onto your landing page through to the end of that journey, which is off to the submit to their information and it activates as lead or complete registration. Facebook will then go and find more of them. That's it. I'll keep reiterating that review podcast because I need you to retain some of that's how you need to optimize your ads. I hope that helps. I see in the next one.