How His First $20 Facebook Ad Turned Into 3 Clients in 24hrs

🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budget. 

I share how to craft attention-grabbing video ad hooks that convert, the importance of broad targeting and letting Meta’s algorithm work, ad setup for lead generation campaigns, why lazy marketing no longer works and how to stand out with the right creative. Whether you’re a small business owner or a marketer looking to improve your Meta Ads strategy, this episode gives you a real-world case study and actionable tips to launch high-performing Facebook Ads that bring in leads without overcomplicating things.

BUT THERE'S MORE...

If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Transcript

0:02

Welcome to Let's run Facebook ads with me, Nate Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello and welcome back to the podcast. I'm going to tell you today how one of my new school members, who went from starting a business two weeks ago to joining my school to learn how to do Facebook ads a week later, then watch my videos and set up a Facebook ad, spend $20, got four leads called four of them, got three appointments and closed two sales. Unbelievable. I'm going to explain how he's done that in this six minute podcast. But first of all, we need to log in to school where he wrote this post. Just book my first call. Customer. I spent less than 30 pounds in two days. Have four leads. I've only contacted him one so far and managed to book in a design visit. Bespoke fitted furniture based in Cheshire. So far so good. So What is Harry done? Harry's firstly joined this group and I'm not doing. This is not a sales call. I'm just introduce you to this group. Just to give you context on what has happened. Harry's jumped into the classroom here and he's gone to lead generation module. And he's basically followed these particular modules, which talks about paying solution copy, attention grabbing hooks, and then he has gone to build his own ad in ads manager. Now what Harry's done is a video ad here with some text overlay. Now the interesting thing is that yesterday Harry came on to my dropping clinic on a Thursday he came in with his results by saying I joined on Monday. He's come in. He's finished that lead generation module got his ad set up and followed exactly what experts are saying you should do to get the results that you need with us e-commerce or lead gen on this specific video we're talking about Legion. He has used my text over. So I'm going to show you my ad here. Now this is the ad that brought Harry into my school community. Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! Pop, you find a free online group where you learn and share Facebook hacks. He is then taken that and gone right. I need something similar to that because that's what brought me in. So we go to his. He started with a peer virtual peer be you find a local company. The designs and fit bespoke wardrobes. Absolute brilliant. I love his honesty to that's he's basically copied what I did on this particular group. If I play my video now, you'll understand just exactly what I'm talking about. When we talk about the hooks. on this particular video, which is one of my winning videos, I talk about the problems that people are having in Facebook. Okay, so the minute this starts playing for someone, they first understand that I'm calling out to them. That's the really important part here with Facebook ads. Now, what was happening? Years ago or the whole time that I've been Facebook is that we were lazy marketers. Now I've come from a an advertising and marketing background. So I've always been brought up on the fact that I need to call out to my customers. It's about those hooks. It's about the headlines. It's about calling out your ideal prospect, your ICP and Facebook allowed marketers to become very lazy. we could have an amazingly built audience so targeted down to like 100 and people in like the UK or something like that. And, mediocre ads would get shown in front of these people and it would work. The problem is now it's flipped complete opposite way around. Facebook wants us to go broad, advanced. Plus it wants us to completely rely on its algorithm and its AI to find those prospects, which is absolutely fine. It's taken a while to get going now, but I think it's working brilliantly now. As long as you can create videos or statics that call out your ideal prospect, your ideal customer, and bring them into your funnel. I play this now to see the ad and then click and end up on your website going, what am I doing here? The only a small amount of people are going to say this is just niche new text. We're not trying to get any sales on, it's only getting involved and looking for how many people click a particular hook on that image. Okay, And then we've got this text overlay here okay. So if we go down now to Harry's video and he's basically started off with same call out, you find a local company that designs and fits bespoke wardrobes. So he's putting that of is putting the prospect the customer automatically into his particular funnel is pulling him in with this particular hook. And then we start playing the video has a recent wardrobe installation we completed in Whitchurch. So here's a recent wardrobe installation that we have completed in Whitchurch. So automatically he's now gained the attention of the viewer. And now they're ready to see what this particular wardrobe is. It's like okay, what I need now, I need to see it. You've pulled me in with the help of a local company that designs and fits wardrobes. I'm looking for a bespoke wardrobe. You're now going to show me what you've done. If I want more, I need space. I wanted to replace that. So they've not. He's now showing a picture of the wardrobe that was already in the place of this particular house, and what the client wanted. So he's actually told us what the client wanted. The more hanging space needed more hanging space and wanted to replace that old freestanding furniture. We built this fully fitted made to measure three door wardrobe to fit perfectly in that room inside the shower, hanging for shirts and tops, long hanging for dresses and coats, plus shelving all the way to the ceiling to maximize storage. If you're looking to make the most of your space and want a local team you can trust, click the link below for a free, no obligation quote. it's obviously brand, so you can see it here at the end as well. He's going in for a book a free design visit below, which is obviously going to be your CTA. To click the Learn More button at the bottom that Learn More button is then sending straight to the URL of his contact page, which is his landing page where he asks for the name, address, telephone number, etcetera, etcetera and they are filling in. So for Leeds, he got within those first 24 hours and 30 pounds spend. Okay, so it's kind of working out as well, 758 pounds a lead. But the actual add that he's now going to obviously carry on trying to optimize. He got at 2.30 pounds. They've used to turn the other two ads off. Absolutely brilliant. It is basically 101 all Facebook advertising. This doesn't have to be hard, guys. And this is what I say to my members in the community. As long as you're following the right set up for lead generation AD and you are calling out to your customer by following a script, which you can use ChatGPT to help you write that script, test it out. So we've got a 32nd video here. He's taken it from calling out someone, showing them the problem they've had, and giving the outcome of what they can get for leads. Asking for this particular wardrobe is going in that I'm going to be finding out very, very soon how all that went. And I'm sure he's going to close them all. This is how easy it can be. So if you're interested in learning more, you can go straight to my free Community on school, which is Facebook Ads Clinic. Join the community. 684 members. It's only been going about a month or two. here to answer all your questions and all the modules in here. I hope that helps and I'll see you in the next video. Take care. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.