Meta Just Changed the Game - Are You Ready?

👉 Join the Ads Clinic community to access live trainings, expert ad reviews, and pro-level insights at https://www.skool.com/theadsclinic

In this episode of Let’s Run Facebook Ads, host Nick Boddington breaks down the latest updates from Meta’s Andromeda rollout and what it means for your Facebook and Instagram ad campaigns.

Nick dives into:

• 🚀 How Meta’s Andromeda is reshaping the way advertisers structure campaigns inside Ads Manager
• 🧩 The importance of creative diversification and his new “Olympic Rings Framework” for building high-performing ad creatives
• 🧠 Why testing angles—not just iterations—is key to finding long-term winning ads
• 📈 Navigating the Meta Ads algorithm changes, seasonal ad performance trends, and how to capitalise on the Q4 buying cycle
• 🔍 How to simplify your campaign structure and focus on what’s actually working in your Meta advertising strategy

Nick also shares insights from live client campaigns and offers a sneak peek into his upcoming live Ads Clinic session, where he’ll go deeper into structuring campaigns for consistent growth and scalability.

If you’re ready to adapt to Meta’s latest updates and get your Facebook ads performing like never before, this episode is a must-listen.

BUT THERE'S MORE...

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Transcript

0:02

Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello. Welcome back to the podcast and Drum Andromeda. I've been calling it Andromeda for the last, however, Long and Michael here corrected me and said, oh, I think it's called Andromeda and not Andromeda. So thanks for that. And I've just actually just done some clips for some ads and got it wrong there as well. I want to talk about this because I'm actually going to go live now. Let's get this in straight quick. If you haven't joined my school community school SRC below al.com forward slash I am going to be running a live in the next seven days. So go and join the school. Then have a look at my calendar in the school and come on to my live call where I'm going to be talking for about an hour or so with a Q&A on how this new Andromeda is changing the way we're going to run ads. It's not huge changing changes. It's just the way we need to structure our ad campaigns, which is kind of like the easy bit. The harder bit is how we're going to produce our creative and what creative diversification we need. Do a look at to make our ads perform in the right way. Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! I've had to do a lot of testing to figure this out. I've also had to watch and listen to a lot of other and advertisers with their own opinions. Now, when people come onto my calls from the community, they're saying, oh, so-and-so says this, and so-and-so says that, and everyone is right in that. Well, the main the main guys and girls who are who I would call are actual experts in Metro advertising pose, are just trying to get content out on, say, on Facebook and Reels and YouTube is the fact that we need to stretch our campaigns in such a way. Now, they're not they're not wrong, okay? But everyone has a slightly different way of doing things. And that's because we're doing things in our own business accounts or our own client accounts, and we're seeing things that that work. And when we see something that works logically, we're going to put that fear into other accounts. And if that works again with we found our own no winning structures. So when you're hearing things, I know it can be really confusing about what's all these shiny new objects, shiny new out experts saying things. listen to one. Hopefully that's me. But if it's not, that doesn't matter. And just listen to why they're doing it. Because otherwise what I'm seeing is happening with the people I speak to is the fact that they take a bit of John, or they take a bit of Charlie, or they take a bit of me, and then they're creating a campaign which is kind of wrong, and then you get completely overwhelmed and confused about what's going on. And that's that's a bit of a recipe for disaster. So if you come on my live call, which I don't have a date for yet. In fact, what? Let's let's actually do a date. What's the date today? so this is going to go out on Monday. Okay. I was going to do this next Thursday. Okay. So next Thursday, which will be what date? Michael the 23rd. What a Thursday the 23rd of October. I'm going to go live, join my school, community, the arts clinic on school and come on to that live event. I'm going to talk about the oldest way, the now ish way and the what's to come. And we should be moving in to this way. But the problem is with all this is no one's actually done it yet. So message saying to us, this is the way I want you to do things. But like with everything that we've seen a meta coming forward over the years, it takes a while for these things to stick in. Now, if meta kind of theoretically think that this is going to work unless they've done a load of testing in the background and they know this is going to work, or are we going to be going into the test phase now where it might fail and they have to pull it back and change things? We're going to see a lot of disruption. The other thing that you're going to realize is that we've now just come out of world wide, the worst time to do advertising. So those summer months and end of summer is like the the worst time to do advertising. We're going to go into the really good time to do advertising now, which is October up to December, where it's going to get, yes, more uncompetitive, but everyone's in a buying cycle. This is when people want to buy stuff. So you're going to see results go up. Now you're also going to see the results go up because of what you're doing. So you might get, well, I'm getting good results. We just need to try different things out. So join the call. I'm going to go over what I'm doing, what we used to do, what we've been doing and what we need to do. And then I'm going to go over the the creative structure which I'm, which I'm kind of calling like the Olympic rings. I quite like the way it's laid out. I did hear it from someone else and then they didn't explain. I create my own analogy of it is that we're talking about like creative iterations, right? So it's getting one video and then maybe putting some different books over the top, and we'd run those final one that works. And then even still, we're taking that video and putting it's like a master set, or we leave the ad set running because we get good results from it. But it's we've got to find a structure that's more long term and got more longevity to it. Now the Olympic rings comes in because it's not iterations, it's different angles. creating the diversification. Creative diversification doesn't mean that we run loads and loads and loads and loads and loads of ads, which are kind of similar. It means that we have different perspectives. So think of those Olympic circles as Olympic circles, which slightly overlap each other down there, but they're all sitting next to you. Is it five circles or circles? Five. Is it 5 or 6? So it doesn't really matter. Matter. But if we follow it as a nice rule, one is UGC, the other one is a how to demonstrating. The other one can be a product. So rather than having what might be the case at the moment where everyone is just focused on the product and it's just product images, if you're doing e-commerce, focus on UGC is one of them, okay? And then the next one might be the product images, then the next one might be reviews and testimonials. Then the next one might be demonstration of how you use it. So that's for five. So I only need yeah. So I need one more. those are the different angles where we're not right at the moment is how we test. Do we take those. How do we know we've got a winner. So what I'm going to show you on this call is how we find that we've got a winner. And then how do we move those winners into the actual master like the Maynard. So we will have one campaign, one ad set, and then all the winning ads in one. But we want to test. We're going to use other ad sets to test out what the winners might be. And then we'll do that. So I'm going to show you my structure on this call. We're going to figure it out as best we can going forward. And now as we go forward in our accounts and me knowing what's going on at meta and with the major experts will start moving with the times over the next couple of months to get us results. But I think be prepared for some ups and downs. We are in a really good buying season now, but there are going to be ups and downs because the algorithms can be changing in the background. People are still going to be running ads in. I mean, to be fair, I come on the call with potential clients who are running the ads like they were ten years ago, that completely out. So everything is going on at the moment. Join the call 23rd Thursday the October. going to you're going to be listening to this on Monday. If it's a Thursday. Now quickly go into school.com/the asking to check out when I'm going live. So we'll get on there. Let's try and let's get this right I'll see you there. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.