How to Hit $375k/Month Using Only Facebook Ads

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In this episode, Nick sits down in-person with client and friend Cole from Med Matrix to unpack the incredible journey of growing his functional medicine clinic by over 800% in just 12 months. Cole shares how he went from struggling to keep the business alive: navigating debt, failed partnerships, and learning the ropes at just 18 to discovering the power of paid advertising. Together, they break down the exact Facebook ad strategies, messaging shifts, hook testing, and offer creation that transformed his clinic’s lead flow and revenue. They also dive into the importance of understanding problem-aware audiences, crafting irresistible offers, building high-converting landing pages, and adding the right friction to qualify leads.

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Transcript

0:02

Welcome to Let's run Facebook ads with me, Nick Boddington. This podcast is your go to for mastering Facebook ads. But as you know, success doesn't stop at the ad itself. We'll dive into everything from funnels and e-commerce to email marketing, lead generation and more. If you're ready to take your skills to the next level, check out my new school platform@school.com. The Ads clinic. Inside you'll find how to videos and live dropping clinicals where you can ask your Facebook questions and get the answers you need to grow your business. And lastly, if you enjoy the podcast, it would mean the world to me if you would subscribe to the channel. It's the best way to help the podcast grow and keep bringing you valuable content every week. Let's get on with the podcast. Hello. Welcome back to let's run Facebook ads for myself, Nick Boddington. And today we are joined by Giggling Cole because I just messed up my intro. Cole, how are you? I'm good man. So the cool thing about this is that is Cole and I've been. We've been speaking. We've been working together ever since Feb, February 2025. I guess I thought it was earlier. Do you think I thought it would? I think it was. Do you think this is. I think it was Christmas. No, I think was end of no because I started I feel like I started working with you around last holidays because remember like ad cost started going up. I think it was like I really I, because I, I remember this very well. It's like ad cost starting going up. I was like, Nick, what's going on? You're like, oh, this happens every year. Oh maybe it was then. Yeah. Because I remember going in this year. I remember that went over a year. Yeah. Yeah. It's been I think it was November, October, November of last year that we started working together. Ballpark. And we've spoken to each of the through zoom twice a week, pretty much every week. Every I don't think we have we've never missed a week. No. And now Cole is sitting opposite me in a hotel in London because he is over for the weekend, for seeing London and seeing England first time in Europe. Yeah, we thought we're going to meet for the first time, do a podcast and then we're going to go drink some Guinness. So basically I think Cole, is that the listeners to this, going to be really interested in this story that you've had, because I use your story for so many cases. And people, when they're going into Legion and they're just like, oh, I don't know what the future can hold. Where did you when you first started getting into as a bit of backstory to how you got into what you're doing now? Hey, while I've got you, I just wanted to ask. Would you like me to go into your ads manager and actually see what's working? Because I bet your ads aren't broken and I bet we can fix something. There's a reason our top clients stop guessing and start scaling. So if you've got campaigns that are burning cash, or you're having trouble barely even breaking even on them, let's have a look and let's see what we can fix. 100% no fluff, no sales pitch, just a pro-level ad review. So book your 30 minute free Facebook ad review session and walk away with some instant wins. Go to the Ads Clinic icon and book your call today. Do it now before you forget, but make sure you come back to listen to the rest of the podcast. Enjoy! Yeah, sure. So I won't give I'll give more context on the paid ads side of things, less on the business. But to be helpful, the backstory in the business was, I'd always been entrepreneurial since I was a kid, and my mom had owned this, med spa. Yeah, right. For those of you who don't know what I meant by, I was essentially like, high ticket beauty services that make woman 30 to 60 look younger. So it's not like Botox. Yeah, Botox filler, things like that. And she had an office space in New Hampshire in the US and was renting it out to, integrative doctor or functional medicine doctor. And for the sake of this conversation, we'll just that's what we do now. It's functional medicine, longevity medicine. So medicine that's focused on helping you live longer if you're more optimal, not just helping you want to get sick. And I had my own health issues and ended up working with this integrative doctor. I was really impressed by the results that I saw. It really changed my life. I don't know where I'd be at if it wasn't for what I did. At that point in time with my health in this doctor. So ended up, long story short, ended up teaming up with the three of them since my mom this doctor and I, and we opened up a clinic called That Matrix. And that was in, July of 2023. Yeah. And long story short, things didn't go well with the relationship with the doctor, which I think she was good at what she did professionally. She wasn't really, the best business partner. So we end up splitting up. So it was just me kind of holding the bag with this business, and there's a ton of debt, and it was a lot of pressure. And for a year, over a year, a year and a half, from like July of 23 to really November of 24, it was really tough. It was really, really hard. It was. And I didn't know I was new to business. I didn't know what I was doing. I at any given moment, I weigh more money on a credit card than my bank account had. You just got a UTI as well. I dropped I dropped out of college. Yeah, because I want to help you, mom. Yeah, I dropped out of college to start this business because I started during the summer, and I was so excited about it. Yeah. And, so I was 18 when I started this medical practice. Wow. Yeah. And, it was tough, man, for a year and a half, and I did like, I just the thing was like, I totally would have given up, but I didn't have an option. Like, it was like my mom had invested all this money into this business where on the lease, like there wasn't any giving up. So I just like, kept hitting my head against a brick wall trying to figure it out, like networking and Google ads and Facebook ads and, referral programs and SEO and like, I didn't put on likes sporting events like organized like big pickleball tournaments. I tried everything to get clients, to get as a client, to get someone to come in and have Botox. Yeah, essentially functional medicine. Yeah. Because we weren't doing the Botox, the, the med spa, which just kind of like the way into how I got introduced to financial medicine. But yeah, it was really tough. And then the thing that changed everything for me and, you know, took the business from pretty much last October, we were at 50,000 a month, and last month we did over 350,000 revenue. It's in the same from. So in 12 years we are, sorry, 12 months of 12 months. We grew like, little percentage. That's 800%, 800% growth. Yeah. So but you did the thing that, made all of that possible is figuring out paid ads and working with you, and, your agency was literally like the unlock to that because I didn't know what I was doing. So it was like when we met because, again, there's so much behind the scenes that happen, but it was essentially like my sales guy quit because there wasn't enough volume. So I had to, like, get into sales, which was the biggest blessing is I had to, like, actually be the salesperson. And I had to figure out how to get leads. And it was just like I had a mentor at the time who told me it was really scary to spend 200 a day, but he just said, spend 100 a day. Yeah. And I remember me being really scared because I was when my credit card was already pretty much maxed out. But I just, I just went for it, and then paid for some consulting with you. And then pretty quickly things with leads started to come in. And that's that was kind of the start of it. And some of those ads are still running now aren't they. Yes. I mean the ads we made that are still bringing in which, which like for anyone listening, it doesn't have to be perfection does it. It. So you've had 800 800% growth and we've had someone come in and film and stuff and we're taking we have our creative call every Friday. Yeah, but it's still nowhere near what do you think of like what a big brand would do? And I think that's what a lot of people think with their ads is just like, I would do this. It it's basic stuff, isn't it? It's really not hard. Yeah. Some of the ads that we've made right now are not the ads that I paid someone, you know, $1,000 to come in and film and edit through the ads. So I literally shot on my phone. Yeah. So when you, when you start, when you first started those days. Because before we you met me. What what were you spending? So when that person told you spend 100, what do you do you still not know what you were doing. And you're like, well, I'm going to be spending like $700 a week. I better get some leads in for this. Because was so we were spending about 5000 a month on ads. How long could you have done that for before you run out of money? I don't know how much. I mean, that's a tough question because like, my mentality was always like, I'm never giving up. I'm going to figure this out. But that was my mentality throughout this whole thing is like, there is no. So I don't know, like I would have done anything to keep going. But it was definitely like I was getting tired. There must have been certain signs, though, that this is going to happen. I just need to. Where I'm sort of going with it is because I get one of the questions I get asked Moses when people say, what's the, what's the minimum I need to spend to get results? Oh, kind of like it's kind of the mentality is, is I'm not prepared to spend more to get something. I want to spend as little as possible and hope that it works. Yeah. See, I hate that mentality. And honestly, it's really funny you mention that because I remember when I first signed up with an agency, that was the first question that came out of my mouth was, hey, what's the minimum amount of ad spend I can do? I remember it was $50. It was 1500 a month, which seemed like a lot when I started my business. Yeah, but it's nothing now. He's been $1,500 a day. And which again, it's still, in the grand scheme of things, nothing. But, my mentality once I like it actually clicked for me was what's the most amount of money I can spend? Because if you're marketing's working, you're, you're getting a positive ROI on the money that you're spending. So it should be not cutting a marketing budget. But how can I spend more and more on marketing and continue to see it work? So the minimum that you have to spend, I mean, I'm, I believe there's a formula. It's like what your, what your AOF is times too. So if like, you know, your average sense or average order value. So first transaction let's say it's $100 and you should be spending 200 a day. Yeah. So that's a good benchmark to start. But then it's like the second you start seeing a positive return, it's like, turn it up, turn it up. Just keep turning up as much as you can. Yeah. Because people on a lower spend see too much ups and downs in their ad spend. So they usually start off small. They'll have some quick wins because Max is trying to find the low hanging fruit. Yeah. And then it drops off. Then they scale back and go, oh my God, I go to my ads off. Yeah. And it comes down to how much you're going to spend as long as you've got the recipe for your success and you've got some great creatives, you got a great message you offer. I mean, that's the thing we'll go to in a second is your offer, because that's that's been a huge thing, is that you decided what that offer was very, very good. And we've never beaten that offer, have we? No. I guess in a way we got lucky. But honestly, sorry to like, put a bow on this question. Like the most important thing is having accurate numbers, because that's what the truth is, you know, so I can because okay, you know, you see$10,000 coming out of your bank and every week gives you anxiety, right? If they're if they're not tracking everything. But if you see $10,000 going out and then clearly track to $40,000 coming in, you feel good about that. You know, I feel good paying my Amex bill when I see ten, 20 grand for Facebook, because I know that that 1020 grand brought in 4 or 5 times that amount in that week, and then it's going to also bring in clients that are going to spend more and more money over time. So I think it's like if you just have the numbers, it feels you can if you have an agency and they're not giving you clear numbers every single week and reviewing them with you, I mean, you need to find a new agency. Ideally you. Yeah. When. So when you start to spending more money. Yeah. Things were starting to happen. You're starting to get on top of your numbers. What was the first thing that you needed to figure out to make sure that someone came into the business as a new customer, and we saw it from the ads, you see what I mean? So if the ad goes out, what you think, were you thinking about what your messaging is to the consumer? Because obviously you're a function manager. That's pretty new. I mean, the people out there in the UK here is a pretty like I've gone through it like, I think it's a great service. It makes you feel amazing, right? But it's still it's expensive. Still a lot of people don't do it. Yeah. But for what we're spending now in the lead we're seeing coming in, I always think that if you said to me over 12 months ago, this is what I think we can achieve in the era of Portland, where you are, which is a small area. Yeah. I would have been like, there's no way. Yeah, really. It really it's amazing, isn't it? It just shows what can happen when people have the whole of the UK or America to go out. Oh yeah. Good offer. Yeah. How much money they can actually make is incredible. But what did you think about your offer? Right beginning. So you've got an ad, you've got some kind of creative which that back then I think was just a static. What were you drawn? What are you thinking about messaging wise? I wasn't thinking, I mean, I didn't, I didn't, like, know, what I know now. So I was just kind of, I guess the. The I guess I can get back. The answer is back then I wasn't thinking. I was just like, okay, just like my consumer brain just saying, like, okay, what do people like or interested in this want? And I'm thinking like $100 voucher. So that was the offers like $100 voucher. That's it. Yeah. So it's like, hey something someone's interested in $100 voucher. So that taps into what is called the, Solution Aware Market. Are you familiar with this? Like the five stages of or do you see more awareness go through it? Sure. So that's what. And that's what most people do like that's what. And when I articulate this you make. Oh yeah. That's exactly right. So we started with a solution aware offer and even a brand aware offer. So people of new. So because anyone who's going to click on$100 voucher functional medicine is someone who knows what they have to know what functional medicine is. Right? And or they know what med matrix is right solution where, they click on that, they see the landing page. Boom. They opt in. Okay. So the solution there market is generally around three 1 to 3% of the market at any given moment. Then you go down one level. So just give a 10,000ft view this. So you have a solution where you have problem where sorry your brand aware solution aware problem aware and then unaware. So where I think all the meat sits in a market where as a marketer you have to learn and this is where most businesses miss out. Is the problem a where market to people who are aware they have a problem in the unaware market. So people have the problem, but they're not aware of the problem yet. So when. So what happened was we changed our messaging from just like $100 voucher to, you know, what is, you know what it is? It's the one we use all the time. Well, you $100 voucher to go on. You call me. The doctor said your labs. Oh, sorry. You mean the hook Galaxy notebook. So, yeah, I said the labs to find me. Exactly. Yeah, yeah. So now. So all of a sudden we just unlock. And you remember when we started saying, okay, so I see what you're saying now. So you were going out of of offer, and I was just ask you to $100. Yeah, it was working. Right. But then it's like we were struggling to like get to the next level. Got you. And then we figured, remember when we figured that out, it was like everything clicks and we did that, and then we really scale. We did a normal headline hook test. Yeah, we're using traffic campaign, which I still do now. When people come on like, what are you doing? That's a stupid way of doing it. Would you say that was a stupid way of testing a headline? Oh my gosh, no. I mean, we figured once we figured out this hook, then it still works. Today, we figured out the hook that hits the people who are, aware of the problem and all the people who are like, oh, yeah, like, they're not even aware of that. Then going to their doctors and their doctors and everything is fine is a problem. But they hear them like, oh yeah, wait, that is a problem. I do, I do hear that I don't feel fine. My doctor. And then it clicks for them and they're like, what is this? Yeah, right. Because if you can clearly describe someone's problem to them, they're going to trust you. Yeah. So that was I think the question was around something to do with messaging for whatever reason. That's what came out. Yeah. And I was and then and then you went to the landing page, which we have probably done ten different landing pages and still never beaten what we call the OG. No. Whoa. No. It has I've made in the background. I've done maybe a little change. 100 variations. Okay, I just like little tiny things over and over and over again. Because the hundred dollar voucher works well. Well, because you're not a cheap service. Like, what, $1,000 or so. Yeah. So to get your tests,$100 voucher means that, oh, if a $100 if I give you a $100 oh discount. Yeah. They don't work. Not in the same terminology. That means there's got to be a few hundred or if not a thousand. Yeah. Because we tried them doing we try a $200. It didn't really work remember. And we also went down the TRT, the testosterone side, which is interesting. If I spoke to someone the other day who is a P.T. online P.T. and he said he led with that offer of I'll also do your testosterone tests. And he said his ad was all about TRT. Everyone coming in had no money. Yeah, this wasn't cheap TRT yeah, it's mad. So you have to stay away from those areas and go for the people who prepared to spend money. So you went from so you had your ad which was we did a normal traffic hook test. Yeah. Which was like and I remember we had different van. Yeah. Yeah. You did a great job with that. Yeah. And we aren't we weren't going for leads. We were going for a click through. So it's like what's going on. Right click through. And that had the highest stick on top of an ad in just a normal text. Yeah. With the video rolling in the background. Yeah. Just so so we had our creative call yesterday with the team to make it. So I'm still it's still working 90% of leads going through that same ad with the same headline. It's just crazy. Yeah, yeah. I mean, I think every business is going to have I'm sure you see this because you work with so many different types of businesses, but each business, each needs a niche of an industry is going to have their own hook that speaks to. And there's going to be variations of the hook like we've we've done variations of that, like, oh, you want to do advanced testing by your doctor, we'll let you do that. Or yeah, we have a bunch of variations of your doctor, say your labs, you're fine, but they don't look fine. But I think the key is just like messaging, tapping into the problem aware and unaware market. You just. You just unlock so many more people. I bought, woop strap this morning. Yeah, because of the problem. Awareness. How so? So the ad was like, what's going on about? Are you do you, do you are you wanting basically. Yeah. We both wearing a woop woop strap absorbs water. Yeah. I mean ad was about going in pools, going in the sea, going there. Yeah. Having you just fall off. Yeah. So I bought ones without even thinking because when I wanted it, they weren't setting a black strap of it. Yeah I literally came through went click through purchased. Yeah. Because of the problem. That's it. But yeah I went I need to solve that problem really quickly. Yeah. So if you were a solution where you would have already have, you'd be looking it up in a good solution where ad would, would have been like a Google ad which is where Google's great. Yeah. Right folks. People are already thinking of it. Which is what the next thing that you're going into. Yeah. Well yeah. And then the person with our market is like because we're medical, we can't we can't buy any of the search terms that our market would be looking up if they are solution aware. So there is like certifications that we're getting that should allow us to do that. But we'll see I'll see how that goes. Yeah. So if someone's trying to grow with paid ads but not getting any interaction, where do you think their office measured message is usually going wrong? I mean, it's gonna be different. First, everyone's going to be fucking up in different ways, especially like if you're new to direct marketing, you've never done it before. I guess if you're trying to make direct marketing work and it's not working, I would. Because I do this, I would start with the offer. I think your offer probably isn't good enough. When you say offer, are you talking about the hook that drives or any of the problem solution? Or are you talking about the $100 off when they hit the landing? Well, there's two things like the offer is what's going to get people on the back end with the landing page, but you have a shitty offer like it's not going to work. And if like if you don't, if you're not clear on your offer, just go listen to any Alex Ramsey podcast or book. Definitely $100 million offers. Yeah. Because that's super important. Because you can go down easily. He breaks it down. Yeah. You should. You just need to get something that your target market is like, oh, wow, this is really good deal. But really, it's just around the, the messaging. And so, yeah, I would just test the messaging like crazy. And I would do that if you're on a limited budget, I would do that through organics. Yeah. Organic posts and just make organics make a shit ton of organics, which is what we're doing. Yeah. Works really well with different. We just always trying different messaging. Yeah. And you know, you can boost those posts with minimal amount of money and just look at the click through rate. Yeah. And once you have a click through rate of, you know, above a four, that means you found something and then you just got to look at the landing page conversions. And then, you know, from there it's your split testing the landing page or split test, I would split okay. So I just went through a bunch of landing page testing. First you got to split test the offer first, right. Then then once you get the offer nailed down, then you got to start split testing, adding authority, adding a little logo image, adding the timer. You know, all the little split things that are going to give you like incremental for testing one thing at once. Yeah, we spend a lot of time in your go high level funnel. Yeah. Lot of people are listening who are thinking, how do I do this? Go to high level if you're using or the one that's going on. It was nice. Simple because I make it very easy to see what stage someone's at exactly and what you can change. And we've done even well, a couple of months ago we were changing. So I think one of the biggest things with Legion is, okay, I've got my leads coming in like a lot of people saying, I've got my leads coming in, but they're rubbish. They're just crap. The bad. Yeah. And that's going back to the ad and how your well with yours. Doctor says you'll have to find me. You don't feel fine. That's the same message. Going out to everyone and anyone at any level of income is going to how is going to relate to the same thing. Yeah, but I'm sure you're asking them to drop with the substantial amount of money for the average person. So you getting get lot of people who can't afford it. How have you dealt with that to make sure that when your guys are on the phone, they're not wasting their time. We've done this pretty recently, haven't we? We sort of changed it around. I remember the ones with the tick box when we're sort of that caller going on. How do we communicate with someone, politely, to say, if you don't have the money, you don't fill this part of the format. Remember? I think what was a bit weird. Yeah, so I will what I did initially is I went too far to the right. So I initially had a thing that literally made people click a checkbox. It says I have disposable income though, so that was the one I have disposable income pretty much. I have disposable income to invest in myself. How long did that work? Did that work? Does it? Did I do we? You didn't get better, but the lead cost went up too much. Okay. And our conversions just like went to shit. And I was like, all right, maybe that's a little too much. So then I just added a thing that says, I understand men matrix doesn't take insurance. Yeah. And then I added more questions to book a column. So I wasn't getting people just like, haphazardly. Oh, I'm going to say something that might offend some people. People who, like, are living off the government or don't have a ton of money who are going to, like, clog up your salespeople calendars like they don't have shit to do generally. So they're on Facebook, often in a random shit booking calls. So if you just add a little bit of good friction to the funnel, good friction, meaning that this is going to be information that's going to, allow you to better understand your prospect. So asking questions around their symptoms and their goals is going to kind of deter those people. So what I noticed, like what we did that worked well, was adding just a little checkbox that, you know, give us just some like they okay, some people are going to say, okay, they don't think insurance, I'm not going to waste their time. I don't want to waste my time. That's going to, you know, if someone's required to use their insurance, I probably around much money. And then just adding some good friction was probably the two best things that, that we did. And you saw an immediate. Yeah. Increase in. Yeah. The link quality is definitely way better. And you also get better show rates too. Yeah. Yeah, I feel that, what I want everyone to take from this is that they know what they need as a business to take some responsibility. I'm not saying that because I. I'm obviously here to help. Right. But just as you've been talking, then the last thing I had to do with that landing page was that little tick box or so. If you don't have disposable income, you've then taken it off your own back as business owner, understanding your market, understanding the leads that can be in how you can feed your team with better quality leads. Yeah. And you've got to make those changes without. We haven't even needed to discuss it. You've just been looking at it and I think people need to take more control of their business and take it seriously and know that. Okay. Yeah. So out of your working day, it does take a few hours of the weekend or you're up early or up late. But the difference in the if this was if we were to do a being a podcast. Now on how an entrepreneur succeeds compared to an entrepreneur who doesn't succeed, we're not going to talk about that. But the level of detail you put in for the last 12 months to get it right. So you've had an 800% growth, comes down to things like that. The little things, the little things, the little things. Yeah. I think that all boils down to the mentality of, oh, there's nothing I can do about it. I like to take accountability for things that I literally can't even control because, you know, for example, like the quality of the leads. Because what happens is if your mentality is, shoot, there's nothing I can do. The leads are bad. You're right. There's nothing you can do. But when you start thinking like, okay, like, I like this, this sounds fucked up, but this is the way my brain works. I would, I would think of like, okay, because I love my mom a lot. Like she means a lot to me. She believed in me in this business. It's like, I think, like, if someone had a gun in my mom's head and said, if you don't figure this out, I'm going to shoot your mom, what would I do to figure it out? And it just puts you in this really resourceful mindset. And that's a fucked up shit that works for me. You might not have to get it more, but it's me. But like this. Like I like to get just thinking. Like in those extremes. Get you like what's like what's your dream outcomes like, man, every lead shows up on a calendar is super qualified. So now you know I'm doing things. Now we're like, I'm having a prerecorded video where it's like just going through the entire process and I'm going to send to prospects before their sales call. And then we have automations making sure they watch the video. So it's like the lead quality gets better and better. But it all comes down to that mentality of resourcefulness and not being complacent. Yeah, I like it. Obviously. You know, you're you're younger than I am and I've been in business since I was your age. I'd been through two recessions. Right. And when you're having the highs there is always a low something. It's going to be out of your way. Yeah. It was a data company. They brought in GDPR in the UK. Covid hit. All these things are completely out of their control. But you have to just go completely dry forward. So even when the money's coming, any of you relaxing more because it's all there, it will never stay. You hope it does, but there's always going to be something's going to come in the way. Yeah, your top salespeople leave. Yeah, they go and set their own magic tricks. Yeah. Whatever it might be. Showed me. Yeah. Shit happens. Yeah. It's just working around those four things. Yeah. So okay, so we've we've discussed the ads, we've discussed. You know I love the problem solution I would say I say to everyone it's just it's the easiest ad to create. What's the problem. You're the solution. Call out to that person and people say what do you mean by calling out what. What you're not just needs to call out. Sometimes it is the verbally calling out the right words on the screen. That's it. It's just it is as easy as that. Something that's captivating. We've noticed with the ads that we've been doing lately with Leah in your team, who is amazing from a social media point of view. She's she's done some fantastic and I think in a way called from an AI point of view without realizing, because she doesn't come from an ad background, because she comes from a social media background. Yeah. And then, well, she's done shit. I never would have thought of a completely and see what she's doing naturally, what we would call a visual hook. Yeah. Which is just to give you an, an idea of guys, basically you've got two rows who's in the, in the clinic in a room, and then a hand opens a door and doctor Rose gets up from behind the desk, runs over. They grabs the phone of her. Well, first she's like, get out. Yeah. Get out. She's like, get out. No, I don't want to do this right now. Get out. And then shuts the door in her face. And then she opens the door, grabs the phone, right click and then boom, the ad starts. Yeah. Which is like, honestly, a fucking great hook for anyone like you don't like. You doesn't have to be medical. It can be any could be E-com can be services like you should do that with. Like if you your eyes have already made me think it's okay to go a little bit more comical. Yeah, with the stuff we do. Because when someone's in our community listen to the podcast, we do have a bit of like, it's it's an easy group. Everyone's cool, everyone's happy and all that sort of stuff. Yeah, it's like we could just go in with that Comic-Con. I'm always got in the back of my head with your company is it's like someone going in for tested series. They're dropping, you know, four figures, thousand dollars. I'm getting the test. Check the health. Some of the test memos. You have never been a really bad place to start off with, and it's just figuring out how far you can push that. Yeah. Tongue in cheek. Comical side. Yeah. Without, like, without making it look stupid because it's a serious business. Yeah. Which is weird because, like, you think you want can get more serious. A medical like law and medical like, those are like two most professional things. But the comedy. Yeah, it still works. Especially in like B2B d to see, like, I would 100, I would go I would love to go more. Yeah. Even I have to like I still say, okay, let's keep it. Like we still have to have some professionalism. Yeah. Because we are medical. There's little things like I think in my when I'm on a podcast studio and I'm doing, we're doing an ad or something, if someone opens talk about what do you want. Yeah. Just start off with that. So hook someone into go. How can you say I'm being so moody and then. Yeah, go straight into what you're talking about. Yeah. And, so brought in because those, those beginning but it's not on the phone or whatever. They've got nothing to do with someone having medical tests, you know, then it goes straight in, within three seconds into doctor rows talking about what a functional medicine test would be. Okay. So we've got, we've, we've looked at that, we've looked at the laser coming in, what you do to the landing page, all the tweaks and tweaks you've done. If you, I sort of say this and I hope you agree because when people talking about successful businesses that we're working with, what would you say the biggest things are for someone who is in your position 12 months ago, who is potentially every business has got potential to be where you are now. What would you say that they need to take the most serious or just to get to the level? Because it's not just the ad, the quality is going to come through you. Also, you're also become a sales genius when you're teaching me some South Street venue. Last week, which I've already put into practice. Nice. Yeah, it did one last night. Closed. Oh, you mean like seven, seven, 8:00 at night? Pacific, man. Done. Nice. That's awesome. Yeah. You got to. Who said this? I think it was Alex. It everything. I do it all, it's, you know, it's. I've taken over the business world. Yeah. He, as the like the founder of the business. Like your number one skill set. You should be making it rain. So I think about me a year ago, maybe more than a year ago, I didn't know how to make it rain. So if you don't have clients overflowing, that should be your only focus. How do I how do I get client? How do I get more clients? So honestly, anyone in my position 30 months ago who's just stuck in their business isn't growing. I would either, if you're a do it yourself person, start learning. But or honestly go to let's run social. Oh, it's kind of literally no, I'm serious. Like you just need to figure out. And I think direct marketing is the just quickest, easiest, highest leverage way to figure out the least complex way to figure out client acquisition. Yeah. Because once once you figure that out, once I had enough clients, now I had the money to hire the right people. Bring on someone who's an operator. Then I got to work on making our sales process more efficient. So, for example, like in the month of, so in September, we did like 250, and then October we did like over like close to 360. Right? We went huge growth and one month because we had all these clients and resources to now make a better business, better sales process. We all we did was we just introduced a new sales process, and that's how we went up that much money in the single month. Yeah. But that can't happen. You can't see that growth if you don't have enough clients coming in the door. Go again. So until until you're until you a tier overflowing with clients and you're constantly at capacity and you've gone from a demand constrained business to a supply constrained business, it gets a lot more fun and it gets a lot. You start making money. So that's I would just focus. I would just constantly thinking, how can I get, a surplus of customers in. Yeah. And I would, you know, the way you do that is through learning. That's what I was doing. I was listening to podcasts, and I found your podcast. Yeah. Which is kind of full circle moment right now. But I would just find someone who knows how to make it right. Yeah. You mean one of them? Yeah. Right. And the thing isn't it, is. And it's this. It is the same. I look at all of our clients who are plodding along or proper growing same things. Yeah, it might so might be quicker to get the ads going properly. So might be. Yes. I mean there's, there's always, always going to be different. But it's the same strategy. And I say to people when you try and sell them, you know, people who are on the fence about working with us and this isn't a hey, work with me kind of thing, but it's kind of I don't know if it's like you've got to just even from a learning point, the clinic is about us working with you to learn how to do it. And if you've got a good product or service and there's an audience out there, you're going to, it's going to work like it will work. You might work in a month and might take three months. Whatever it is, it's usually within 90 days you can get something working. Yeah. And just just the biggest frustration is I get it from when I'm on a call. I've sort of I say to my team, it's like it's not about having you're not selling someone because you're a scammer, right? You're trying to sell someone because you want them. It's frustrating when they don't go ahead because I'm like, you don't realize how much help we can give you. Yeah. And how we can actually turn your business around if we do it right and you do what you need to do, you can change the game. Yeah. And go from 10,000. Even my own, you know, take my own advice. You go into 100,000 months. Just main. Yeah. Which is unbelievable. Yeah. And it's the same thing. Everyone I work with, everyone I learn from myself, is it's the same thing you've always said. I made up my diabetes before, but Dani's before. Yeah, my sales guys. This before? Yeah. What's up guys. And I look at. Mind if I haven't got a full week? Sometimes there's no way starter. But I want by the end of that week I will look back on my last five days. I blew in Google. Yeah. Just blew. Yeah. That's exactly yes. Yeah, 100% every week I'm like that's my goal is just for sales. If you haven't got if you've got white calendar, you've got to spend more money on your apps to get people coming through. Yeah. Yeah I think it's most like again, like most important skill set is you got to know how to make it rain. Like you got to know how to these. Now I have an operations person. So it's like they're able to scale the operations. It's like, okay, like I have quotas. It's like I got to get this many patients in the clinic this month and this month in this way. And it's just, oh, I get to focus on I'm just great. Yeah. But that stuff without that, I like first principle thinking, like, without clients can make more money. Can't run a business, right? You can't reach your dreams. So it's like the first goal out of any entrepreneur. Let's get clients. Let's get a shit ton clients. Yeah, well, my account is a great success story. We're not done yet. And, you've got you've, like, you will literally take over the States. Yeah. There's no there's a zero reason why you own is a and the thing I mean, you've obviously got you're in a medical industry. Go figure out your path to opening more clinics or how you make that look. But there is zero reason why that won't happen. Yeah. Honestly, I, I agree because it's like once you figure out, like we've, I've go to all the top medical conferences and those like in my space throughout the US, and I know a lot of the biggest clinics. And they took like some of them decades to get to where we're at today. And you've done it in 12 months. Yeah. It's because we know how to get clients. We know how to make it right. And that's just something that could stop these doctor offices. They don't understand. So I think we will take over because we're going to replicate what we've done and do it throughout the whole us and just, because, again, if you have the power because here's the thing too. And I like this, it's like, if you're able to, make enough per customer, like the person who can spend more to get clients wins, you know what I mean? Like, we spend literally anything over a million impressions a month in a local market, like everyone. And when we say local, like we've gone to the whole of Maine, which, yeah, no data. Yeah. Now we're now expanding, but we're like, yeah, this is what we're going to say is how little people are. I didn't realize that Maine is a state. I was like, oh, if this matter only gives me one, the age of 30 plus, I think I even experiment with dropping age out. Yeah, just to see what that was. We're talking, like 1.5 million people in the state. Yes, we're getting a million impressions a month. I because not everyone is. Because we're out, because we're spending so much on ads. You literally just become like, dominant and like, no one can really catch up, right? So I just think, like, again, it's like performance marketing. It's just like if you don't know how to do it, it's like fucking figuring out, like you got to learn the, you know, like if you want to be successful business, like you have to figure out, yeah, yeah. It's the same for my businesses. Yeah. They absolutely with that school coming across at school, I could turn the ads up tomorrow, but it would fail because of the rest of it's not in place. But now I have people, community managers, now people on the phone calling, and now we're getting the same stats that you know, you're doing. Yeah. Which is like how many calls a little bit blah blah blah, blah blah. And then you're like, We just need to now keep building it and hire more people. Yeah. That's it. Yeah. Exactly. Yeah. Because here's the, here's the problem with like running a business. It's like you have to you have to grow the amount of clients that come through the door and the new money that comes through the door. And then you also have to grow the back end. So the people who are fulfilling on the service, the infrastructure and that cost money and the the impossible problem with business is you spend all the money first and build the infrastructure. Or do you get all the clients first and then catch up with the infrastructure? Do you? What I'm saying and it's hard. And so give and take, like for example, if we want to see more patients, I need to hire another doctor, which is going to cost me $200,000 a year. And for a full time doctor, I now need to hire a nurse to work for that doctor, which is another $90,000 a year plus, you know, so 200,000 plus 100,000, you know, 300,000 plus, the worker's comp insurance and the liability insurance, which is super expensive for doctors and, the, you know, state taxes, we're talking $350,000. So do I bring on $350,000 in payroll first? You know, you can take this example, apply to other businesses, right. Or do I get all the clients first and get booked up for a while. But by having a, client acquisition channel that you're super confident in, you can now grow with confidence. I can now go and hire the doctors, because I know that with just a couple buttons, I can now bring in the clients to meet that demand. And a lot of business owners stay stuck because they're too afraid to grow, because it's actually fucking risky, because they don't have a way that they can acquire clients. So they're they're just stuck trying to get more clients, but they don't have the service to meet. The more clients and they don't have the cash to, hire more, you know, expand their, their back end or their fulfillment if the if that makes sense. Yeah. Brilliant. Well, we'll wrap that up there. That's amazing. We could talk all day about this. We are. We're going to go for beer, drink some Guinness in the UK in London. Now carry on talking. But, thanks very much, Cole, for sharing your experience. Dude. Thanks so much. I'm so I'm super pumped for, you know, continuing to work together like this. I'm excited to come. Yeah, we'll have to do a part two in like a year and see where we are now. So, you know, it's like a. Thank you for joining us again today. If you want to find out more, please head over to our socials at Let's Run Social, where we share daily content. And please feel free to drop us a message. We'd love to hear from you and any questions that you would like answered. We can do that here on the podcast.