Paw'd Defiance

A Green Cookie Monster?

August 14, 2019 UW Tacoma Professor Altaf Merchant Season 1 Episode 18
Paw'd Defiance
A Green Cookie Monster?
Chapters
Paw'd Defiance
A Green Cookie Monster?
Aug 14, 2019 Season 1 Episode 18
UW Tacoma Professor Altaf Merchant

Think back to your childhood or a time in your life you really enjoyed. What do you see? Chances are your memories of that particular time are attached to a song, movie, product, etc. Nostalgia can be a powerful feeling which is why companies use it in their advertising. UW Tacoma Professor Altaf Merchant studies nostalgia. He'll discuss how it works and how study participants responded to the idea of a green Cookie Monster. 

Show Notes Transcript

Think back to your childhood or a time in your life you really enjoyed. What do you see? Chances are your memories of that particular time are attached to a song, movie, product, etc. Nostalgia can be a powerful feeling which is why companies use it in their advertising. UW Tacoma Professor Altaf Merchant studies nostalgia. He'll discuss how it works and how study participants responded to the idea of a green Cookie Monster.