The Center for Business Analytics at the Milgard School of Business is creating a culture of innovation through the strategic use of data and analytics. In this episode, we talk with the CBA's Director Haluk Demirkan and the CBA's Assistant Director Michael Helser. We'll talk about big data and the role it plays in business. We'll also discuss how CBA students are helping organizations solve real-world problems. Finally, Demirkan and Helser discuss the CBA's efforts to graduate students who are both job seekers and job creators.