Award Travel 101

Making The Most of Miles And New Ways To Earn on Fuel

July 04, 2019 Richard Kerr, Michelle Liu Season 1 Episode 19
Award Travel 101
Making The Most of Miles And New Ways To Earn on Fuel
Show Notes

"Group Think is one of my biggest pet peeves..."

What does a near miss with a nuclear submarine and foolishly discounting Delta SkyMiles as "useless" have in common? The concept of "Group Think". While redeeming points and miles aren't necessarily life and death, Richard highlights just some of the ways you're leaving money on the table when you follow "what everyone else says". Following that, Michelle Liu, an AT 101 Facebook Group member, joins Richard to chat about how Shell's new Fuel Rewards Pro program helps you earn on the gas you use if you drive a vehicle for work. Be sure to listen to the end of this week's "Redemption of the Week" and why this member was selected...not for burning points, but for how she earned them!

Timestamps

2:45 - Group Think...what is it?

4:30 - TYPING IN ALL CAPS DOESN'T MAKE YOUR ARGUMENT BETTER

9:10 - The Story of the Midnight Sun AKA how Group Think almost killed Richard

14:30 - What happens in the AT 101 Facebook Group all...the...time...

19:10 - Meet Michelle Liu

23:00 - If you drive for work, Fuel Rewards Pro is for you

25:30 - Billions...with a B?!?!

31:30 - A non grump experience with Marriott Bonvoy?

33:26 - This week's "Redemption of the Week"

Links

Sign up for Shell Fuel Rewards Pro

Today's Guest

Michelle Liu is currently Driver Loyalty Program Manager at Shell Fleet Solutions. She specializes in building loyalty programs and collaborating with brand partners to deliver quality product experiences. At Shell, Michelle created Fuel Rewards Pro, the first-ever loyalty program for commercial fleet drivers, developed advertising for 14,000 retail stations, and spearheaded the launch of Pennzoil and Quaker State motor oils with new formulations in innovative packaging. Prior to Shell, she was a marketing manager for Evenflo, Graco, and Rubbermaid. Michelle graduated from the University of Texas with a bachelor’s degree in marketing and received her MBA at Rice University.

Thanks to Our Sponsor

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Where To Find the Award Travel 101 Community

For questions, you can join us in the free 100,000+ member Award Travel 101 Community.

  1. For more intermediate and advanced strategies, join Award Travel 201 community
  2. To book time with our team, check out Award Travel 1-on-1.
  3. You can also email us at contactawardtravel@gmail.com.
  4. Our next meetup is located in San Antonio, TX on April 26–28, 2024, and we’ve opened up a few more tickets for members! To learn more visit Taco 'Bout A Fiesta! on Eventbrite

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