In the Lobby: Ron and Brandon Jackson on Overcoming Adversity, Building Influence, and Thriving as Creators

#28: In this powerful episode, we sit down with Ron and Brandon Jackson, twin brothers who transformed their challenging upbringing into a foundation for success.

The Jackson twins share how resilience and a strong bond helped them navigate life’s obstacles, balance demanding tech careers, and pursue their passion for impactful content creation.

They also discuss navigating cancel culture, staying authentic in today’s digital world, and using adversity as a stepping stone to influence.

Tune in for an inspiring conversation filled with actionable insights and motivating stories from these dynamic creators! Perfect for anyone seeking inspiration in personal growth and professional success.

You can follow Ron Jackson:
Insta: @ronjaxn
Youtube: https://www.youtube.com/@riceandginger
https://www.youtube.com/@identicalreactions
https://www.youtube.com/@ronjaxn

You can follow Brandon Jackson: 
Insta: @mrbjacks
Youtube: https://www.youtube.com/@identicalreactions

Single? Meet us at the thursdayº Event.


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Transcript

Twin Brothers' Journey to Success

Speaker 1 0:00

It makes no sense.

Speaker 2 0:00

You have to straighten it to keep it straight Really, yeah, or else it gets super curly.

Speaker 1 0:04

My shit, I'm trying to grow long and it's just like it goes crazy. That's a lot Crazy.

Speaker 2 0:08

It's a lot of work. When I first moved out here yeah, I had to oh my gosh.

Speaker 1 0:13

I swear you can never guess what race y'all are to some degree.

Speaker 3 0:18

It's hard.

Speaker 1 0:28

So, so, cash, you want to kick it off? Oh no, you're doing that. Well, welcome to in the lobby. Y'all happy to have everybody back. We have cast and I back doing an episode together. But, more importantly, we have two friends of mine uh, two individuals, but two, a set of twin brothers that really, you guys are established as your own but really are well respected in my book. I've you guys are established as your own but really are well-respected in my book. I've witnessed you guys grow into great men and have been, honestly, whether it be from a distance or very close, intimately tied to stories that I do know about you guys. I respect you guys and I think very highly of you. So we're happy to have you on here and we got Ron and Brandon Jackson. So thank you very much for joining in the lobby.

Speaker 4 1:01

Of course, of course, and honestly, from like a marketing perspective, identical twins sound that much better from an introduction standpoint, like I'm here with twins, he's one minute older than me.

Speaker 2 1:13

Okay, he's my little brother.

Speaker 4 1:15

He says that all the time, but I tell people it's because I kicked him out of the womb.

Speaker 1 1:20

Well, let me ask you this who wins in a fight?

Speaker 4 1:23

Oh.

Speaker 2 1:26

Go of the. Well, let me ask you this who? Who wins in a fight? Oh, go ahead, I'll let you take this. Okay, I, I will be the first one to say, probably, uh, 90 of our life, 95 of our life, it would be ron, I think. If we go way back to childhood, in high school, you had a couple w's. No, no, no, uh, it would be ron. Yeah, so I didn't have the w's. He was a I, I think a born innate fighter. I always say he should have been an MMA fighter.

Speaker 3 1:50

Yeah.

Speaker 2 1:50

He always had an aggression. It's a great backup plan man he was. He was always drawn to kind of that type of art of fighting, you know, and then I've obviously been in some scuffles with him growing up and he likes it.

Speaker 1 2:05

You know, I don't like to fight. I, I don't. I can't imagine you guys as fighters until I witnessed one moment where it's like you guys, just you're the wrong ones to piss off, because I do see that you guys fought for the right thing in that moment, that we had experience together. So, yeah, I think that's maybe something we leave off the podcast, but either way, yeah, yeah, yeah, we don't want anything coming back. Yeah, your, your story does have context, so I could see that. But there's a fight too, right, like there's a fight that you guys have experienced in me, getting to know you guys and just like how you got yourself to where you are today, and I think that'll be fun to explore here on the episode as well.

Speaker 3 2:36

Well, I mean, I can't even say enough, like how highly Roger talks about you guys, because, like from day one, which roger and I were like co-workers and roger was always like cast podcasts with me she turned me down so many times she was like fuck, no, I'm not putting you on my goddamn podcast. Yeah, I was like what do I get?

Speaker 2 2:53

well, you already had a podcast.

Family Trauma and Resilience

Speaker 3 2:54

I already had a podcast called pain in my cast and roger was like do you need like a co, a co-host? And I was like why? I was like I'm doing everything by myself anyway. Long story short, I became co-host and I was like why? I was like I'm doing everything by myself anyway. Long story short, I became co-host. I finally was like all right, you know, this might work out well for me.

Speaker 3 3:09

Male and female dynamic oh yeah but like day one of us having the podcast, it was like you guys who we wanted he wanted as guests.

Speaker 4 3:17

So 100, that's so funny and he honored.

Speaker 1 3:19

He's been hyped like I've been a little bit too excited, like happy to be here.

Speaker 3 3:24

I've been low-key, like fanboying fanboying in our text you know but I think that's what's funny, because, like I'll have some of my friends on and then now he's like having his friends on and it's like I didn't even realize how great you guys all were until last night when we started doing the screening call and I was like shit, like I'm hyped about this episode now, like well, I mean that.

Speaker 1 3:46

How about we do like an appropriate introduction too for our audience? Why don't you guys just tell us like where you guys are from originally, how you got to Austin, because your timelines actually are a little different when you both got here?

Speaker 2 3:57

absolutely yeah yeah, we could, we could start. I think I want to start also by saying you know, it's funny, I just realized Ron and I, to some extent, are into content. He does it full time. That is his way of life and I've done it for many years now and we've seen to what some people would call a lot of success. You know millions and millions of views on YouTube. This is our first ever time doing a podcast since we ever started making content.

Speaker 2 4:24

Let's go, yeah, let's go first time we've ever been, been we ever go.

Speaker 3 4:31

I know I'm like this is lucky, we get you guys. I mean yeah it's.

Speaker 2 4:35

It's crazy, but to start off, you know, obviously, ron and brandon. Here we are, born in california, sacramento to be specific. Yeah, um had a little bit of an adverse upbringing. Some would say, sure, bounced around, we were in a group home and ultimately we were adopted from our grandparents and our aunt. Well, why were we in a group home?

Speaker 4 4:56

Brandon, I feel like that's a meaty part of the story, because I listen to a lot of podcasts, yeah, and I'm sitting here like if someone says that and you leave out a part, that is all right.

Speaker 1 5:11

Jay Shetty. Go ahead. Yo, he's in some hot water, right now actually, oh, I know.

Speaker 2 5:14

It's bad Is he? It's bad why I like Jay.

Speaker 4 5:15

Shetty. Yeah, yeah, a lot of like false claims. Yeah, anyways, we about it. I think dude, dude is killing it. Um, all right, ed, my leg go ahead then. Yeah, all right, well, anyways, I mean so our mom was 17 when she had us. Yeah, our dad was 22. They were too young. They met partying in sacramento. Both didn't go to college. My mom dropped out of middle school. Dang dad barely graduated college or high school. I don't even know if he did, but anyways, just not ready to have us, let alone have twins. Yeah, fast forward. They split up when we were two. They never got married or anything, but they tried to make it work, living in and out of one-bedroom apartments. She was an alcoholic from the moment she had us. She claims she didn't drink when she had us in her stomach, so bless her for that part.

Speaker 2 6:07

I mean, you guys are killing it as individuals, yeah, but our dad has come forward and said that our mom did drugs, our mom did this, and I don't know how you guys are still like fully functioning.

Speaker 1 6:18

Yeah, I'm like it's alive if she did because you guys are fully functioning for sure.

Speaker 4 6:22

Yeah and so. But she got custody of us, which is also kind of a gray topic because our dad claims one thing happened. Our dad claims that.

Speaker 2 6:33

Man, let's call Spade Spade. He just didn't want to take the full responsibility.

Speaker 4 6:36

He wasn't ready.

Speaker 2 6:37

Let the mom take the kids Fair, while he still was living his life in his 20s.

Speaker 1 6:41

And do they communicate today?

Speaker 2 6:43

No, no one communicates with our mother. I haven't, we haven't talked to her.

Speaker 4 6:46

Well, like she reaches out to you like over the last couple years, like you talked to her from she's text.

Speaker 2 6:51

Yeah, I haven't seen her.

Speaker 1 6:53

Got it in 20 years is she still in sacktown or?

Speaker 2 6:57

we believe, so like we like. There's no address, you know she doesn't she's. It's been a very I mean I've gotten calls saying I'm living in a tent, yeah, on the streets of sacramento like I need money, yeah that's why, when he says she reaches out, it's for money okay, got it yeah money or it's like a collect call.

Speaker 4 7:16

She just got arrested, yeah, um, and so it's like every two years we'll start getting blown up and she needs money or something, but um. But anyways, back just to to catch us up to today. Yeah, she ended up just getting arrested over and over, um, which ended up at one point the court saying you are not fit to raise these kids and put us in a group home I mean you.

Speaker 2 7:41

If you're talking about meat and potatoes, you forgot mike yeah, okay, so who's mike now?

Speaker 4 7:47

mike is our stepdad, okay so so what happened? Trigger yeah, so what happened was our mom remarried, um, and she ended up marrying a drug, like like a really big drug dealer in sacramento, like he was really big. He ended up getting set up and SWAT team like like straight out of straight out of a Netflix documentary, sure team helicopters just to raid him. He had, uh, a trunk full of I think it was cocaine.

Speaker 1 8:16

I don't know. I think it was blow got what you need and he had just bricks, I guess.

Speaker 4 8:20

Whatever it was, and and he was, he was looking at like 15 to 20 to life, just for for the intent to sell. So he got locked up, he went down, he was the sole provider.

Speaker 2 8:29

My mom wasn't even working, she's we all lived in the house, like now, this, he was our, he was kind of like our father figure.

Speaker 4 8:34

Yeah, absolutely um, for a minute, for at least three, four or five years, and then he got locked up, yep yep, and it's when he got locked up, that kind of the court stepped in and was like, ok, now who are these kids going to be with?

Speaker 2 8:48

And it was straight up. Social services while we were in school came at the doors like Ron and Brandon. Come with us, like you know, like we're taking you guys and how old were you? Yeah, great.

Speaker 3 8:59

Yeah, so that's like that's old enough to know that's you know what's going on?

Speaker 2 9:03

Yeah, yeah, we knew. Whenever someone came out the door, Like in school, you know you're in a class like 20, 30.

Speaker 1 9:08

You knew what was going on.

Speaker 2 9:10

There was a 50-50 chance for Ron and I for something Dang.

Speaker 3 9:13

She raised you guys at Salon or they raised you guys to like kind of like a pivotal point. Yeah Ten, yeah Okay.

Speaker 1 9:20

Yeah, you developed a portion of your frontal lobe and some of your identity.

Speaker 4 9:25

Yeah, yeah, and up until that point we had already, like, experienced so much and I genuinely believe our brain blocked out so much of it Like half, more than half of my childhood.

Speaker 4 9:39

I just I can't even tell you it's hard to reference Because like brain, I think it's it's all trauma, yeah. And so I do remember like highlights of just crazy, like parent teacher conferences, Right, and our mom would show up drunk and come and end up fighting with the teachers. The teachers call the cops and like we're sitting there like embarrassed, yeah. And and then there's other memories that I have of her getting drunk and it's just us three and she runs at us with the knife because she's blacked out yeah, she doesn't even know and I'm talking like naked naked a knife spitting on us and it's raining outside and the only thing we can do is we run outside.

Speaker 4 10:18

She'll lock us out of the house and say you guys are never, you know, just she's blacked out and we will be outside for the rest of the night and we sleep outside and it's raining, or I've had to, like a couple times I like would break in. One time I had a this exact situation. That's happened several times.

Speaker 4 10:33

Yeah, but I had to break the window just because it was raining so hard, just to unlock the door to let us in and I sliced my hand open and I just him and I just in the in the kitchen, like I just wrap it up paper, towel, tape and it's just like, all right, let's go to bed. And then we wake up in the morning. She wakes up and she's like what happened?

Speaker 2 10:50

yeah, wow, house will be thrashed like what happened.

Speaker 1 10:53

Yeah well, I think the other part to all of this, too, is like, as you guys give a little bit of insight here for our audience, the the part that's so amazing to me about both of you is you don't lead with this.

Speaker 4 11:04

Oh yeah, We've never talked about this in this depth.

Speaker 1 11:07

Yeah, and to know that you don't lead with it. You clearly are working on those traumatic experiences, right yeah, and working through that. I mean for me, I know, as a man it's hard to be vulnerable.

Speaker 3 11:19

Yeah.

Speaker 1 11:20

And that's something that I respect about you guys. You guys are very vulnerable, but you also aren't stupid. You don't lead with this, you don't open with this, you don't build trauma bond connections with people for it. Yeah, and that's something that I definitely respect about you guys.

Speaker 2 11:33

It's actually the opposite is what we try to build and bond.

Speaker 1 11:35

Absolutely.

Speaker 2 11:36

Yeah, is what I would definitely make the argument for.

Speaker 1 11:40

But there's some people that probably don't even know this. No, no yeah.

Speaker 2 11:43

There's probably people that we've met in Austin that have no clue that we've already with. That is like we probably said I loved you, yeah, and they have not even the slightest idea. That's completely OK, you know everyone. What I've also learned is everyone has a story. Absolutely Everyone has something they've gone through, right their own trauma Right. They've all gone through their own journey, so that's important too.

Speaker 1 12:04

I respect you guys for that. That's awesome. That's how.

Speaker 3 12:07

I always feel I'm like everyone's journey is so different. It's not that anyone necessarily had it harder or worse. It's just so different and we all go through our own experiences and I feel like you guys were very blessed to have a twin.

Speaker 1 12:19

Oh my, To be right there with you. You nailed that on the head. You guys are probably each other's. You know how you hear, I'm my brother's keeper right.

Speaker 4 12:28

Yeah.

Speaker 1 12:28

You guys are each other's angels.

Speaker 4 12:30

It's so. I mean that is a blessing that we'll never be able to fully even explain to someone, because, like to have a partner to always, we always had each other, so it didn't matter what the night was like, what the life was throwing at us, like we always had each other.

Speaker 1 12:50

That is, I mean, that's really what got us through everything and do you feel like, because I know you came to Austin first too.

Speaker 2 12:54

Yeah, yeah, that was a crazy time too, Big leap of faith.

Speaker 1 12:57

Was that hard when you left your brother? Yeah, and then do you think that you motivated your brother to join Austin after you'd kind of settled in a little bit, because I'm sure you visited as well while he was?

Speaker 4 13:09

here. I visited for your bachelor party. I threw here.

Speaker 2 13:12

Yeah, so obviously he said my bachelor party, so there's a crazy story to that as well. But the stars that aligned to allow me to be in a place to relocate to Austin by myself. He was obviously the main reason to do that, yeah.

Speaker 1 13:29

But there's a lot of us that aren't from here.

Speaker 3 13:34

I feel like it's almost further back than that, because I'm just so fascinated looking where you guys are at today. So you grew up, you left your mom's home, you went to a group home. You're 10 years old in a group home. I have no idea what that's like.

Speaker 1 13:47

Yeah, I mean.

Speaker 3 13:48

You know, when you say group home, I'm like what does that mean?

Speaker 2 13:53

It's like what maybe you've seen in the movies, where our group home was a temporary one. It wasn't a foster home where you're actually potentially living permanently under a family. Living permanently under a family, it's more like an establishment in which you're waiting until the court or your parents or someone decides what's going to happen next. So we were. I mean, it was literally almost like a camp. Like not in a bad way camp but like a YMCA camp.

Speaker 2 14:18

There's like 100 kids of different ages and they're in different like building sections and one playground for everyone.

Speaker 1 14:25

And and it was and how long do you wait, like, or how long, what's the maximum amount of time you can wait there and how long were y'all there, that's a good question.

Speaker 4 14:32

So I think I think a lot of group homes don't? It's kind of like um uh, dog pounds. Okay, got it, got it you know how some, some dogs will get adopted and they're only there two nights, Sure. Others won't, and I don't think it's the same in every group home For sure. But that's kind of how I look at it is. It's this middle ground between kids without guardians or parents and then foster care, basically.

Speaker 1 15:02

Okay.

Speaker 4 15:03

And it's like where do you put the kids that don't have anyone claiming them? You put them in a group home. And then from the group home. It's like, all right, let's see the different paths these different kids have. So it's either foster care and do they choose that path or you choose the path. As a kid. You don't choose that path. You don't have any say Got it.

Speaker 2 15:25

You don't have any say Until a certain age. And on that note, which is something not that we left out on purpose, but during this whole transition of us going to a group home and growing up, our mom and our stepdad Mike had a kid. Jeez, our half-brother, oh wow, and he was two when we were ten. So he went into the group home at two years old.

Speaker 1 15:41

That's crazy.

Speaker 2 15:41

And he stayed there until he was eight. What in in the system we call it?

Speaker 1 15:47

and is he a part of your life today?

Speaker 2 15:50

yes, but not not. So he just got out of jail okay he's 26. Yeah, I, I speak to him now. I'm trying to help him for sure, in any way I can't get on track. He's stuck in sack because of probation absolutely so we cannot leave.

Speaker 2 16:04

But let's just say, I mean, he just graduated in high school. Because he was in jail and they have a program you get your ged for sure. Up until that point, which was last year, he never graduated high school and he's, he has multiple felonies, yeah you know, and so it's been a very tough go for him. He's on drugs, he's definitely he's admits it, but he also is he's very smart and he wants to do good, and so I'm really hoping that this time around we're able to get him into a good place, because often what happens is we support, give, money, provide, and then people can go ghost and they can collect, call for sure, and that happens. It's a repeat. Yeah, it's all about your environment, though that's it.

Speaker 2 16:44

And so his environment has never changed in 15 years and the exact same even now so he was in there from two to eight to eight and when you guys got out of prison and then our mom and him were able to get him back and you guys were in there from 10 to 10, okay, we were in there less than six months got it we because our, which is still crazy, right, like so, and and this is, I truly believe, the main reason why we're here today and like not, where our little brother is for sure not in prison, dead on drugs, on this on the streets.

Speaker 4 17:19

It's because our aunt, with the support of her parents, our grandparents and this is on my dad's side, yeah, our dad is half Japanese- Okay. So our dad's mom.

Speaker 1 17:32

That's where y'all get all this perfect hair. Yeah, something like that. The DJ Khaled beards.

Speaker 4 17:43

So our aunt was the one who made the decision. She was 21.

Speaker 1 17:47

Okay.

Speaker 4 17:47

And she made the decision to, was she 18?

Speaker 2 17:51

or 21? I thought she was 21.

Speaker 3 17:54

Wow, well then.

Speaker 2 17:55

Might've been 18. But long story short is they, she can't. She was living in the Bay area uh, a city called San Mateo, okay, and that's where Tom Brady from Barry Barnes, for sure. And uh, a city called San Mateo, okay, and that's where Tom Brady from Barry Barnes and essentially drove up. She was in our lives as much as she could prior come see us. I mean, she was young. She was young, but she was our fun on and she loved us and she had such a big heart. Drove down and basically said I'm getting them and taking custody Love and took us out of the group to San Mateo to live with her and her mom and dad are grandparents and she raised us, so from 10 until 10 on.

Speaker 4 18:29

Until she had us graduate and both go to college.

Speaker 3 18:33

What an amazing woman though.

Speaker 4 18:35

She is a savior, do you?

Speaker 3 18:36

guys just feel like you kind of grew up with her. At the same time, though, because she was so young.

Speaker 2 18:42

Yes, but she was so mature, exactly.

Speaker 4 18:46

I look at her as more of a mother Now that we're older, though we're 34. She is 44, because she's 10 years older than us, that's crazy Now it feels like as we're getting older, age gap gets smaller. 40 and 50 now is like eh, 30 and 40. So we looked at her as a mother for so long and now it's like it feels super cool and interesting in the same time that we're just feeling closer, more able to bond.

Speaker 4 19:20

But one of my main motivations is to repay her and our grandparents to show them that, if it wasn't for you, every dollar that I have today I strongly believe I wouldn't have if it wasn't for them. Right, like that is just fact. And so it's like what can I do to give back? And and that's what I'm constantly driven by is like, how can I take care of her and them?

Speaker 3 19:43

which is like and I think it's beautiful, though I feel like you guys function from like a place of gratitude, just listening for sure. You're saying for sure like even about your younger brother and your aunt. Like it just seems like you guys are so grateful for where you're at and like still trying to take care of those people that are important to you in your life.

Speaker 1 20:01

So yeah that's really admirable and really cool and it leads me to your younger brother was the product of his environment exactly so exactly who was y'all's kind of like guardrail or other than your aunt, your guardrail, your your version of like man that you really look at for guidance or I will probably or role model like yeah, I mean I'm trying to say it without saying role model, because there's I'm sure you guys probably had some trust issues as well to like even look at any sort of guy and be like yeah, our grandfather was was a sturdy hand.

Speaker 2 20:36

Yeah, uh, he was very strict. He was in the vietnam war. Yeah, he's uh filipino. He's he's uh born and raised hawaii, very, very cultured in that way.

Speaker 1 20:44

For sure.

Speaker 2 20:45

So he was always a good person. Make your bed.

Speaker 3 20:49

Yeah, get up at 5 am you know like he would come in with the pan like revelé, revelé yeah.

Speaker 2 20:53

And like get us up and there was certain things that, looking back, Can y'all speak another language as well?

Speaker 1 20:58

No, no.

Speaker 2 20:59

Okay, but then also I pay a tribute to our basketball coach, brett Stevenson from high school Sports was our biggest outlet throughout high school.

Speaker 1 21:13

So you all could ball.

Speaker 2 21:14

Oh yeah, I mean used to. I haven't touched it. Now we're talking about balling. It's supposed to be on the golf course.

Speaker 3 21:24

I'm over here like I got a men's league. Don't play with Roger, because sometimes he'll come in here. He's like Cass, like I'm hurting today I'm still gimping.

Speaker 1 21:30

Y'all didn't see me come up these stairs.

Speaker 2 21:32

Yeah, that's what I feel. Yeah, I mean that was. Yeah, I didn't. I mean that's a whole nother, that's awesome.

Speaker 4 21:40

But fourth is what really drove us to like, get through high school. That was like yeah, so yeah, to his point, our coaches did play a big role. And then our dad came back into our life In high school. In high school, like towards the tail end of high school Was he healthy at that point. Yeah, yeah, okay, I mean, he still, yes, he was healthy. Still, yes, he was healthy. I think it was more of a mental like confidence like you know, just not contribution.

Speaker 4 22:11

Yeah, like sure you know. I could only imagine, as as a young dad, not being the person capable like if your sister has to step in and raise your two kids your younger sister your younger sister. Um, I'm sure you know that hurts a man's pride and so, like he had a lot of things that he had to overcome and he's come such a long way, he lives here in austin now yeah, oh, wow.

Speaker 2 22:33

So we convinced him to move out here. He's such an amazing thriving. Now he's thriving and we.

Speaker 4 22:38

He's helped us get through so much like our relationship has been better in the last three years that we've all been here and it ever has, so it's it's cool that's come full circle.

Speaker 2 22:49

The last thing I'll say is the role model question. A rep of mine asked and said you know, like, where'd you get your mindset and stuff like that? Um?

Speaker 1 22:58

I mean, you guys are very mentally strong as well.

Speaker 2 23:01

Thank you and and and I was. It took me a while to answer that because there wasn't one, but I think when I reflected with ron and I I feel like ron's a little softer now, but like y'all, y'all.

Speaker 1 23:12

That's how I met you guys. Like I I mean meeting you guys I could. You could feel another guy around you and their energy and be like you mentally got it going on right, like you know, if somebody's tuned in, yeah, energetically right and, and I knew that.

Speaker 2 23:24

So that's, that's what I was going to say. You said gratitude, law of attraction yeah, all of that is real. And back to my point of role model is the Internet. Yeah, youtube videos, music yeah, back in the day before, youtube, like all of that was an outlet for us. Whether we can even remember it or not know how important it was, yeah, for us to get where we are. I mean watching videos of certain people, yeah, and like motivational speakers from years ago. It's just you program. You could program your brain.

Speaker 1 23:55

Well, let's reprogram it too let's lean into that right, because california, I feel like, gets a lot of credit for the YouTube come up right, yeah, and gets a lot of credit for the exposure of kind of like influencers at a young age. Honestly, yeah, what motivated you guys to do like the identical reaction channel?

Speaker 3 24:16

Because it's like oh yeah, and can you guys explain what that is? To people who don't know.

Speaker 2 24:21

Yeah, yeah, yeah. Well, I'll say what it is is, first and foremost, we knew we always wanted to do something together. Yeah, Since we were young, we always had that ambition and we knew it was always there. Yeah, and, as the world would have it, I think COVID was actually probably a light on us to say, hey, let's try something. Yeah, and it did start as a podcast called Identical Disagreements, which we were talking about before we recorded which, at the time, it was just our voices, as a podcast typically is and we realized we're identical twins. People need to see us 100%. They need to see our passion against each other. Yeah, and y'all bicker.

Speaker 4 25:04

We do.

Speaker 2 25:05

I also need to give credit to Juan, as he is the mastermind behind all the the YouTube and marketing. He did a couple of channels prior to us doing something. He's he's been the entrepreneur between us two. I've been on a more of a um corporate ladder approach, but we always I, I'm, I'm always about multiple streams of income side hustle doing those types of things, and so I knew when, when we decided to do it but wanted to give him a shout out there. Okay, ron.

Speaker 2 25:35

I don't know if I do it enough because he really is really brilliant with stuff like that. But then we switched to YouTube and we decided in COVID I still live in San Diego, literally we just had our iPhones and then I got like a $20 mic he probably had nicer stuff, sure, iphones. And then we I got like a 20 mic he, he probably had nicer stuff, sure and I just like would pin the phone and and we'd go one on face time, one, two, three, and we both hit record at the same time and just record ourselves and it was really janky, yeah. But um, that's how we kind of started identical reactions, okay. And then, if you want to talk about how it kind of blew up, I think I don't want to just take all the credit of speaking, yeah.

Speaker 4 26:11

Or what, yeah, you have questions.

Speaker 3 26:12

Okay, so you guys both went to college, which I'm so impressed by, right.

Speaker 4 26:16

Yeah, you're saying so.

Speaker 3 26:17

were you guys like, when you started doing the content creation, did you have a career on that? Like, were you guys doing this on the side?

Speaker 4 26:24

Yeah.

Speaker 3 26:25

Oh yeah.

Speaker 4 26:25

Yeah, yeah. So we both went to college. I went to, so he went to San Diego State. Yeah, contacts right out of high school. I didn't get into any of the colleges that I wanted to, so I made the decision to actually move out to San Diego, where he was, and go to junior college out there.

Speaker 4 26:48

And I was like, oh, I'll just stay out there with you, yeah, and then I'll just transfer to sdsu. Uh, I just, I didn't focus on my grades as much as I should have. I didn't end up getting into sdsu after, uh, two years going to junior college. So I end up going to sacramento state, got it. So I actually went that. That was actually the like a big first time.

Speaker 1 27:06

We that's the first time you guys were apart. Yeah, yeah, okay yeah, um.

Speaker 4 27:09

But I was like, oh, it's cool, I'll go to sac state for a year and I'll just transfer, I'll get my grades up and I'll transfer, yeah and. But I ended up, um, I had a girl out there. I ended up meeting some of my lifelong best friends. So, anyways, that is what our college situation was. I graduate college, then I moved. He was still in san diego. He never left san diego. He went there and he was like San Diego is the best city in the world. He stayed there. It's still, I mean money aside.

Speaker 2 27:35

I think you know it's a great, it's a great spot.

Speaker 4 27:37

And he had a very serious relationship which we can dive into if we want.

Speaker 1 27:41

Is that the marriage?

Speaker 4 27:42

Yeah, okay.

Speaker 2 27:55

I have my high school sweetheart I was yeah, okay. Yeah, we split when I was 29, so about five years ago. Wow, they went to college together.

Speaker 4 27:58

We went to high school college, yeah, crazy, bought a house but so no kids he was, he was like in his own bubble. His life was already figured out there in san diego, um, but I graduate college and I'm like damn, I want to go back, like for whatever reason, for sure uh, and it was actually at that time that I started thinking about content and I was like man, if we went to the same city.

Speaker 4 28:14

This is back when, like I just started watching, like vine, logan paul yeah and I started like twitch just became a thing and I was watching this dude named nick merckx I don't remember him, but we're the same age, so it's like I'm so, yeah, yeah, I, I was watching him in college when he was getting 15 to 20 viewers a night.

Speaker 4 28:35

Yeah, uh, today his, his net worth is like 30 million. He, he was the number one, uh, twitch streamer for like a couple years. He's like a massive dude. Yeah, he gets like 30 000 viewers, I think he's. He might be on kick now, but anyways, um, all this stuff was just motivating me. I'm like there's nothing that these individuals possess that brandon and I don't possess, like for sure. Jake paul, logan paul, what, what can?

Journey to Content Creation Success

Speaker 4 28:59

they do what and like in my head, I was always this super confident and I always knew, like almost to a fault, delusional amount of confidence in the sense of, like I would tell people in college, man, I'm gonna retire when I'm 30, I love it. I mean, I'm 34 now, I'm not. Yeah, well, some would argue, I'm retired because I do what I love and I'm a youtuber, but anyway, oh yeah. So, um, tying all that back in, we go out there, we get in the corporate world yeah, so, and you both went tech for the most part, yeah.

Speaker 4 29:29

Yeah, went tech right off the bat I got into recruiting and I was at like a staffing agency and, for those that don't know, I basically was helping people find jobs. Yeah, and I was living in San Diego. He was in sales in tech in San Diego and things are going well. I end up getting a job at Google Wow, and things are going well I end up getting a job at Google.

Speaker 4 29:51

Wow. And they told me when I got that job, to be in recruiting they said you can either go to the Bay Area headquarters or you can go to Austin, texas. I'd never even been to Texas. I hear you and I'm living in San Diego and I'm like man F it. I'm like at the time I had no girlfriends, no strings attached. I was like leap of faith, why not, worst case, I hate Texas, go back. I'll move back to San Diego, I'll quit Google, I don't care, I'll find another job. Like I was like you know, just again a lot of confidence.

Speaker 4 30:21

And so I come out here, I'm on my own, I'm super just like grind mode motivated. That grind mode motivated, that's when I started content creation. I was like I need to start doing something on the side. Yeah, or I'm I'm gonna like regret it, and I just know I'm like man, I'm destined for so much more. I need to like just have an impact. You know, whatever it is, there was this, this calling. I know that sounds cliche, no, and corny, but I just knew like there was something, something like I I literally used to watch and I still do, like I watch justin bieber and I'm not I'm I'm not even 100th as of talented as a human being as he is, but I remember thinking like I, I feel like I can be in a world like that and all the things he's receiving I can receive, and I was like, all right, I just got to start doing something. So I, I, yeah, I created a couple different youtube channels a lot of different channels.

Speaker 4 31:15

Um, I started I tried streaming like I just was trying to find my niche, and then I was like covid hit and I was like brandon, and this is he's grinding, so but I was like let's do a podcast, we'll do it after hours, um, after you get off of work, after we get off of work, and I'll do everything.

Speaker 1 31:32

And I remember you were like changing jobs too.

Speaker 2 31:34

Yeah, when I moved out here, I ended up then switching jobs, which is hard to balance it to right.

Speaker 2 31:40

I'm just like, so in awe, because the fact that you guys like, even, just like shifted your mindset this much from your upbringing, this much from your upbringing, just even the fact someone could be like wow, you're so successful just by having like your tech jobs and working for Google, and both being successful in tech and then you guys were like you know what, like we believe in ourselves, we're gonna take it even one step further, like holy shit yeah, you know what it also I think is you guys maybe have a little bit of insights, but maybe viewers don't know they're like OK, like these guys are talking their stories and they, ok, they're successful. What do you mean? What have they actually done? So I don't think we've talked about some of the actual cool milestones you know from a YouTube and just career standpoint that we've been able to hit, because I know, as far as like timing goes and everything but um, I don't, you know what, before you even go on.

Speaker 4 32:32

It's weird is I don't even like talking about it too much, because it's like these are still in my mind, stepping stone yeah and it's like you'll have us back in three years I know yeah and it's like, I'll have, you know, the the million subscriber plaque. I'll have this business. That is massive. I'll. I you know, lambo.

Speaker 1 32:53

Uris. Well, I'll give y'all a compliment to say something that I think a lot of people forget. It's like, yeah, you may dream about the intended life that you want. You may have that feeling of, oh, I can be or I will be, and I think everybody forgets there's an established date. You look at a business and they say established in 2020, established in 2014, established in 1990 1900. You guys deserve credit for the idea that you established something and you took that leap of faith and you tried. And not only have you tried, you both are doing a hell of a damn good job at it throughout that process.

Speaker 3 33:29

I think people don't even realize how hard it is to do content creation and how fucking consistent you have to be, because just him and I trying to do this podcast is like a side hustle. I'm like this is a lot of fucking work, it is.

Speaker 2 33:43

Yeah, with YouTube, not only that is you do the same, you have to get on the same schedule, create the content. But then for the first like year and a half, Ron was manually chopping and screwing and creating videos, editing, himself, taking. So we would spend like four hours, five hours, of recording a week while working full time. So for me I would have to drive to his house on like Thursdays and I'd be there from 7 pm to like 11 pm and I've worked the next day and that's just recording I get back over on sunday to the recording and then he would have to edit two, three hours each day after that.

Speaker 2 34:19

Yeah, uh, and then we got to a point where we can hire a team in in the philippines and different parts for sure help us create all that, but it's hard.

Success, Sacrifice, and Tattoos

Speaker 4 34:27

It's a lot. Yeah, yeah, yeah, but it was, it was it's. It's that. It's the story that you hear. Most successful people like you have to be willing. You have to do what others won't so you can live how others can't. And the thing that that I was willing to do is like I'd get off of work, I'd hopefully hit the gym, but I'd go home and I I'd be up till midnight most nights. I mean there was literal. There were nights like I'd be up till midnight most nights. I mean there was literal. There were nights like it'd be Friday night and Brandon would be going out, my girl would be going out, they'd all be going out, and I'd be like I gotta edit.

Speaker 4 34:58

So I'll be editing till one and she comes back.

Speaker 1 35:01

I actually remember a night where that happened Really. You came to the pregame and went home to go. Edit.

Speaker 4 35:07

Oh, dude yeah.

Speaker 1 35:14

I'm pregame and went home to go edit. Oh, dude, yeah, I'm surprised I went to the pregame because because you dropped your girl off, oh, that's why, okay, you dropped her off you popped in say what up? Yeah, you were like your brother's leaving and I'm like where's he going? Yeah, because at the time I had really I knew you first, even though you came to austin later, right, and I'm like am I seeing double? Or am I that drunk at this party right now that I just saw?

Speaker 1 35:30

I'm like I talked to you here and I just saw somebody walk in and out of that look just like you, and then that was when I got introduced to the idea that you guys were twins. So I mean, again, I remember the moment where you left the pregame to go home and edit, yeah. So it's just it's really wild to hear a little bit more of this background to all of it. It's just it's really wild to hear a little bit more of this background to all of it, because not only does it make sense, but it answers some of the questions where I was confused for a little bit. I was definitely confused.

Speaker 3 35:57

Yeah, it makes sense. I feel like the YouTube algorithm too, from what I've heard, is just like a fucking monster, like when you're putting out content, the people you're competing with, like Mr Beast, or like JoJo, what's her name. There's just so many people that you're competing with and I think that algorithm is like a whole nother animal.

Speaker 4 36:16

It's wild.

Speaker 1 36:16

And I want to ask y'all as well. It's like we all have tattoos, all of us but I think there's a version as well where I know some of the people that I've been associated with will make judgments, because I've gotten crazy into some of my tattoos, like I'm starting to go there and I'm like I'm over 30. They're like what the fuck are you doing, right? Do you guys feel like you're ever stereotyped with your tattoos or put in a box?

Speaker 2 36:41

He's in a good situation because he controls, he's his own boss, he's a full-time YouTuber. He could tattoo his whole face.

Speaker 2 36:54

I mean he's tattooed neck down, yeah, and he probably feels great about it because that's, that's the trade off and it's part of one of the rewards of it, I will say, being in tech. There are times where I sadly have to wear a button up when it's 100 degrees, a hundred percent, because I'm about I'm going to go meet a CRO I've never met before, or I'm going to have lunch, you know, with, with, with someone, or whatever it might be.

Speaker 1 37:13

So even interviews man, it's even interviews.

Speaker 2 37:16

There's truth to it. I think the, the society and the industry has gotten a lot better for sure. And we're getting that way Cause I remember there was a few times early on, one of Ron's boss at Google was fully tatted up and probably was a reason why he felt it was 100 was okay. I mean, if you're at google, you know, and he's wearing a t-shirt, v-neck and like tats, yeah, there's, there's a reason and I think if you're good at what you do and it doesn't matter what you look like.

Speaker 1 37:42

Right, right, genuinely.

Speaker 2 37:44

But there's still, there's two sides to it always. But yeah, unfortunately people still judge by what they see yeah and and, and maybe it's when you deal with older generations or even younger, whatever it might be yeah there's still parts of that, um that we, we just have to roll with the punches and maneuver ourselves through.

Speaker 3 38:03

Yeah, yeah well, I mean, tattoos are one thing, right, like in corporate america but like did you guys start getting slack also for doing the content creation?

Speaker 4 38:14

Oh, this is a funny topic because so many. There were several times where I remember, right after work people would be like we're going to happy hour and I'm like, oh, I can't, I gotta go. And people would be like, bro, you're wasting your time, like, where do you? I got to go.

Speaker 3 38:30

And people would be like, bro, you're wasting your time when do you think this is going to go?

Speaker 4 38:33

What are you really going to do, ron? You really think you can do this? And some of these conversations have been just planted in my head Like wow.

Speaker 1 38:43

You don't forget those moments man.

Speaker 4 38:46

There's a sense of I don't want to say it's pity, because it really is like fuel for sure, but but those, those doubters are like some of the reasons. What kept me like going even more is just because I, I know, just man post malone's congratulations lyrics.

Speaker 4 39:04

If you, you need to listen to it yeah and, on a deeper level, for anyone who hasn't, because people will doubt you and doubt you and doubt you, and for some of us, you get there in six months, other of us you get. You get there in 10 years. Like for you guys for this podcast, what I'd say is like, even if you're not getting the results or rewards that you're you were hoping for expecting, if you keep at it like, eventually what's going to happen is people are going to be coming up telling you congratulations, absolutely.

Speaker 4 39:31

And the people that at one point thought what you were doing was are going to waste of time they're going to tell people they're going to be so pumped to be like I, I know, I know and I'm. That's something that drives me as well, because I already know there are people that talk about me in little contexts, um, like that, like they're, they're so proud or like, bro, I've been, you know, I've been rooting for you and it's like all right, yeah, like you know, I, I know, I know I remember the conversation when it wasn't that way.

Speaker 4 39:59

Yeah exactly, and there's michael b jordan. I don't it had this viral interview yeah, with a bully with a bully a lady who used to make fun of him in high school he called her out a nerd, yeah, and he was like oh and she? She's like I'm here with michael b jordan.

Speaker 3 40:13

He's like yeah, yeah, the nerd right, that nerd right, yeah, it's like and she's like no, I never said that.

Speaker 4 40:19

And he's like yeah, okay and like to me yeah that like he, he that represents a lot, and so like for you and for anyone listening. Yeah, man, that everything that I was talking about, about when I look at like a logan paul, a jake paul, I know you know, think what you want about them. That's not the point. The point is what I I'm not super special and anyone that's listening to this I'm from the bottom of my heart have something they can offer for sure but the the reason why most people won't get to that level of success is because a they never start, because they're too worried about other people's opinions.

Speaker 4 40:54

That established date man and then, once they start, they quit when they quit because they don't see results, and that's it. And and the thing is, no one can give you a timeline for when you're going to get the results. But all I'm telling anyone listening is like, whatever it is you think you can't do like you can, there's nothing special, if anything like yeah, the odds were against both of us A hundred percent yeah. You know, and it was just I started, I was consistent, I was dedicated and you push through.

Speaker 1 41:24

And I think you hear that too. It's like there's so much in your story where you watch the ping pong ball go back and forth between you two.

Speaker 4 41:32

Yeah.

Speaker 1 41:32

Where it's like you were established in San Diego and you kind of came along for the ride, and then you were established in Austin, you kind of came along for the ride, and I think there's something else to that as well. It's like you don't forget that version of connection that you guys have.

Speaker 4 41:45

Yeah.

Speaker 1 41:50

Not only is it from a level of like DNA, but you guys really do trust each other. You know how many family members are DNA connected and don't trust or love each other the way in which y'all do? Yeah, yeah, and I think that's very special, but I also feel like that could lead to some problems as well. Right, like what would you say is maybe like one of the biggest misconceptions about either of you.

Speaker 2 42:10

I think the biggest from both of us is without hearing the story. Yeah, uh, they, they'll see us driving a nice car or that we can speak. Very well, if you go out to dinner and you say I am just being introduced to you guys for the very first time and we have a great dinner and we leave, yeah, never in a million years, you know, would you guys think or know that we have had such a adverse background and be like, oh, these great, well-spoken, yeah, redheads you guys don't leave with them they probably had such a good upbringing.

Speaker 2 42:43

Their family must, you know, be super involved in their lives, uh, and so I think that's a huge misconception. Uh, for sure, um, that's, that's, I would say, is the biggest.

Speaker 4 42:53

I don't know if there's anything else that comes to mind no, I mean I, I, we have the same answer yeah, a lot of to a lot of questions, and and that's one where I say the same, like most people would assume- I think.

Speaker 2 43:05

another one, as I just thinking, is you guys are overly optimistic or you're too positive. Yeah, I got that my whole life, bro. I get this my whole life.

Speaker 1 43:15

Yeah, All the time People are like are you? What are you on? I'm like me, I'm on me.

Speaker 2 43:19

You're too. Yeah, exactly.

Speaker 1 43:20

I'm just, I'm that positive yeah.

Speaker 2 43:29

Yeah, what is such thing as toxic positivity?

Speaker 4 43:32

No, but to be honest, I think there's such thing as toxic anything at an excessive amount. Absolutely it doesn't matter. Give me one thing, and if you are too much of it, it's a bad thing For sure.

Speaker 2 43:46

Generous, yeah, yeah, false positivity Meaning you're saying it, it, but everyone knows you don't mean it, you don't believe it there you go fake yeah that is, in a way, what I refer to when it's like the toxic positivity yeah, you know what I'm saying yeah when you're genuine, you believe and you feel it. Yeah, that's that's. I think that's a different.

Speaker 1 44:04

That's a different it's a whole different world to exist in. Yeah, and I guess that also leads to a version of like how do you guys stand up against maybe versions of cancel culture, right, because I think once people hear your story, they then want to discredit you.

Speaker 4 44:19

Yeah.

Speaker 1 44:19

Once people learn about you and then see your success where you are present day, they then want to doubt you or say you know what? There has to be something there, Like they want to try to figure you out. Well, say you know what there has to be something there, Like they want to try to figure you out.

Speaker 3 44:30

Well, what I think is so interesting, too, about cancel culture is, I feel like, as a creator, you have to be authentic, because that's how I feel like people resonate with you. So if you're being authentic yourself and you say something that offends people and it's going to like.

Navigating Cancel Culture & Online Content

Speaker 2 44:47

I just don't know how you guys deal with it. There's two things Ron probably has a whole lot more, but I'll quickly say one is you establish your own mindset with cancel culture and you realize I realized early on we had a couple of videos that got millions of views. Right, when you get millions of views, you get thousands of comments. And if you early on I'm like dude, we just went from 300 subscribers to 50,000. Yeah, and I start, I'm bored. I read comments all day and you could get hit left and right with negative comments, absolutely, and it starts to get to you and then you realize after a certain point that you can never please anyone. There's always keyboard rangers.

Speaker 1 45:24

Absolutely.

Speaker 2 45:25

And once you have that as a mindset, that's one way.

Speaker 4 45:35

And then crap, I forgot what I was going to say for the other one. Yeah, forgot, go ahead, ron. No, but I always. What's funny is, personally I'm not super religious, but I use this as an example because I think it speaks volumes to anyone creating content If Jesus Christ was alive and created a YouTube channel people would be in the comments, capping on his hair and his outfit.

Speaker 1 45:49

All day yeah.

Speaker 4 45:50

So like if you understand that it doesn't matter if you are the most. All you want is good for the world. There's gonna be haters.

Speaker 1 45:55

There's gonna be people ripping you.

Speaker 2 45:57

I remember what I was gonna say. The second thing is there's no real such thing as bad publicity.

Speaker 1 46:04

No way.

Speaker 2 46:04

So, granted, depending on what you say, like if mean there's there's hateful and wrong things to say that I don't support and I, I won't say yeah. But if there's something where it's like it's debatable and people are trying to cancel you for it, but then it spikes your relevancy and yeah, online or wherever, then at the end of the day, you know, a lot of people have made a really good living from those types of situations.

Speaker 1 46:28

I mean, you brought up the Paul brothers, right, right, exactly. There's versions of that.

Speaker 2 46:32

I mean you could go, Brian Garci, Kanye West, Andrew.

Speaker 4 46:36

Tate.

Speaker 1 46:38

I actually like him.

Speaker 4 46:40

They said really there's a lot of people that like him too. Not as much as that.

Speaker 2 46:47

I think he you know there's a lot of women that don't yeah. That's cool, I would love to have a conversation of your thoughts on that.

Speaker 1 46:56

There's something there too, where it's like you talk about. There's no bad PR.

Speaker 4 46:59

Yeah.

Speaker 1 47:00

There's something there to say, where it's like there's no one successful in the comments. Yeah, there's no successful person in the comments.

Speaker 2 47:07

You will never be getting hate from someone that's more successful than you in the comments.

Speaker 1 47:12

And there's also no healthy person trying to dismantle somebody else.

Speaker 3 47:17

It just makes them look so bad. Absolutely, julia Fox, she's like an influencer. She said she just leaves those comments there.

Speaker 1 47:23

So they look crazy Because they live with it.

Speaker 4 47:29

Like you said something stupid. It's going to sit there and you're going to live with it. Do you listen something stupid? It's gonna sit there and you're gonna live with it. So do you? You listen to gary v a hundred percent because yeah that's I, I.

Speaker 4 47:35

What you said is exactly what he said, and really I say this all the time. Um, which is like no one who is happy, yeah is in the comments, leaving negative comments at all, like, if anything, you should feel bad for that person because what kind of person is on the on their phone or or laptop? And you got to think about it, watching someone else's content, taking the time to type something hurtful like what kind of what is that person going through to want to do that?

Speaker 1 48:05

and when you think about it that way, it's like yeah and sometimes it's shocking too when you you may be able to understand that on a computer but, sometimes people forget it when it's verbal as well, right, Like if somebody verbally has to go to that great extreme to try to dismantle somebody else, what's wrong with you, Like that's a problem.

Speaker 4 48:25

Yeah.

Speaker 2 48:26

A lot of people yeah, a lot of people have that problem. Oh yeah, oh yeah A lot of people have that problem. Oh yeah, oh yeah, I mean, yeah, like I said, everyone's dealing with stuff too, yeah.

Speaker 3 48:34

I love that you brought up Gary Vee, though, too, because he was in.

Speaker 1 48:37

He was just actually here. He was just here and at the other Pouch Six studio.

Speaker 3 48:41

Yeah, but it's crazy, just even like the podcasting scene in Austin. Who's like coming around the studios because I know you guys said you had a lot of people that like influenced you to create and like inspiration, role models and a lot of them.

Speaker 2 48:58

Yeah, that's one of mine. We have the same birthday, november 14.

Speaker 3 49:02

What sign is that? Scorpio?

Speaker 1 49:05

there you go.

Speaker 4 49:07

I've hit him up a couple times on LinkedIn and stuff. I'm like we need to launch a business, something. November 14th.

Speaker 1 49:14

My buddy got a job from Gary Vee by just going to his live stream every single day. That's incredible, he would literally comment and this guy?

Speaker 2 49:24

like that is. Gary Vee's motto is like the consistency and just keep putting it up.

Speaker 3 49:29

Being there, showing up Bro, every day, that's's crazy, that's what I say to him all the time, though it's like if you think about how fast time goes by, it goes by like this yeah so if you're consistent, time's gonna go by, and you've been consistent it left you in the past where you want, to be exactly so exactly.

Speaker 4 49:45

I say that all the time, especially with content, man like man. There's one caveat, which is you're putting in at least enough effort to make small improvements.

Speaker 1 49:56

For sure.

Speaker 4 49:57

You know, mr Beast always says each video should improve by one percent in one aspect, whether it's a thumbnail, the intro, the edit, the music, whatever. But I strongly strongly believe, and I'm actually coaching people. One of the things, one of the businesses that I started, was I'm coaching people to do what I do, which is I react.

Speaker 1 50:14

Man I might reach out to you.

Speaker 4 50:17

Because it's. It's one of those things where it is such a like a low entry yeah to get started, all you need is a cell phone and a laptop. Love it, um. But it's about consistency. If you, if you upload every day, yeah right, even if your first few videos get one view, two and you're only gaining two subscribers a week, yeah you might look at that like damn, this is a failure, but that's gonna compound yeah and if you never give up in 10 years, like that compound interest is crazy and then and a week you might look at that like damn, this is a failure, but that's going to compound.

Speaker 4 50:49

And if you never give up in 10 years, like that compound interest is crazy. And then and then you know people will look and be like, oh, this person has a couple of hundred, oh, a couple thousand also, cause then when they see a bigger number they're more likely and it'll just build. So it's inevitable that you will grow. The only way you don't grow is if you stop or if you don't put in effort and you're just doing the same thing over and over, expecting different results.

Speaker 1 51:03

Oh, that's the definition of insanity, that is so cool.

Speaker 3 51:06

I'm like we need to call you because we're on YouTube. We need a coaching session.

Speaker 2 51:12

We've cracked a little bit of a code with it to some extent, and what's great about YouTube is like we still get a check from a video we did years ago Absolutely. Like it doesn't go away. Yep so if someone finds you. You know how you guys have all done a rabbit hole you're going to the bathroom, or you, you're just chilling, you're waiting and you're on shorts, or you're. You're seeing a bunch of videos and they're recommend and you're going down rabbit holes.

Speaker 1 51:39

I'm a New Yorker and I say this for the reason of my rabbit hole. It's like I went down a rabbit hole one time about your guys' content with Michael Rappaport.

Speaker 4 51:48

Oh yeah.

Speaker 1 51:49

I'm looking through his stuff. I'm like I fucking know these guys. That's funny.

Speaker 4 51:54

Yeah, to your point, youtube is. For anyone thinking about creating content, content, youtube is by far the best platform because it's the second biggest search engine in the world yeah, so what that means. You make a content that goes viral on TikTok, on Instagram, on any platform you name it. Yeah, six months from now. How is someone going to find that?

Speaker 1 52:17

oh, that's fair on YouTube.

Speaker 4 52:20

people search for things. They're always going to have access to videos. People are always going to be searching for videos. Your content is always accessible. People aren't scrolling on and watching old, old, old content, and it's also not something that someone can search for on these other platforms. Will that change? Probably, but YouTube by far is the number one platform I'd recommend to anyone.

Speaker 1 52:43

I mean, you guys have a lot to offer.

Speaker 3 52:45

I know I'm like we have to close out, but I'm like I don't really want to.

Speaker 1 52:47

Yeah, you guys have a lot to offer. There's multiple ways. No, for sure. It's like there's multiple ways in which you guys can be utilized for anybody. Where can they reach out to you? Where can they find you? I think it's important for the audience to walk away and know that there's ways that they can access you for sure.

Speaker 4 53:05

Yeah, so for me personally, my Instagram is just at Ron J-A-X-N, so at Ron Jackson.

Speaker 1 53:16

It's like a porn star name Ron Jackson. I'm Brandon Jackson.

Speaker 2 53:20

I'm Brandon Jackson. My Instagram is Mr B Jackson. I'm Brandon Jackson. I'm Brandon Osborne Jackson. My Instagram is MrBJacks.

Speaker 1 53:26

Okay.

Speaker 2 53:27

And it's just J-A-C-K-S. So, MrBJacks, I mean we should be tagged in the chat. Yeah, we'll definitely tag you guys, but as far as the actual content and stuff, I mean, we have identical reactions. You can check the YouTube out. We haven't posted on that in a while, but I it's, it's living and it's well, guys, spark it back up. Man, yeah, like you guys, we do have plans to do something with this, so stay tuned there yeah, we can't.

Speaker 4 53:49

We can't let that fizzle out. I mean, that's I know we put a lot into it but we learned a lot and um, but I'm I'm uploading content every day on um a channel with my wife actually called rice and ginger that's awesome anime based. So if you're into anime, check out rice and ginger, let's go um.

Speaker 2 54:07

We just saw someone I think he worked here with uh, an anime shirt yeah, really I shouted yeah, I was like dope shirt man?

Speaker 4 54:14

um, we need to find out who that is but this is I'm really passionate about motivating people to get started with this stuff because I like content. Creation is not only is it the best job you can have in the world, but it's the it's going to be the most powerful as time goes on. When you think about the impact Mr Beast has, when you think about I mean, I use this example all the time and I'm sorry if if from a time perspective, no, we're close now.

Speaker 4 54:44

Okay, you're good the super bowl is. Is is known as like the number one watched um event in us and for on television, and it normally averages around a hundred million views I mean they compare the women's draft to super bowl numbers, right, so it's like it's kind of like the common denominator of comparison for everything.

Speaker 1 55:07

Yeah, it's the bar.

Speaker 4 55:07

Yeah which is interesting because, okay, so the, the, the um super bowl is getting 100 million views on average per every time. It's right, okay, and because of that they're able to charge businesses. I think it's on average, $7 million for 30 seconds for a commercial. Everyone knows the commercial is super expensive, but it's because that is this one time you get all these eyes right. That is how much the Super Bowl can charge. Someone like Mr Beast drops a video almost once a week that does 250 million views on average.

Speaker 4 55:42

Wow so he's, he's doubling the views that that the super bowl does, which is super bowls one day a year. Mr piece is doing it weekly. You know the trouble that youtubers are getting into right now, not even trouble, but the dilemma is he's breaking the, the. He doesn't know how much to charge, because how you charge someone is based on views. Yeah, and he gets too many views.

Speaker 4 56:06

He's an anomaly man he gets too many views, but what I'm saying is that should put into perspective the power and impact YouTube and content creators will have, because it's just going to get bigger and better. Content creators are going to run the world.

Speaker 1 56:18

For sure.

Celebrity Influence and Content Creation

Speaker 4 56:19

They have the most impact. If the Rock wanted to run for president, if he wanted us. If mr beast wanted to, he can sway who the president is. If you want 100, if he literally said yo, everyone, go vote for blank there's a certain, there's a large happening. Yeah, they said that about taylor swift too. Taylor swift, oh, she's a lot of people with them.

Speaker 2 56:39

She's like they said that exact she kids can sway the presidency. Yes, crazy, it is crazy. She's a boss. There's a lot of people with them. She's a boss, like they said, that she can sway the presidency it's crazy, it is crazy that's a whole other, like the power of superstars today could be one of your guys topics.

Speaker 3 56:52

I would love that, that's good, I mean we're gonna have to get you guys back too there's so much.

Speaker 2 56:57

There's a lot more. I didn't even.

Speaker 3 56:58

Yeah, I want to know about, like you know, your marriages, your dating experience oh yeah, that's true, austin, yeah well many years now I'm happily I think it's only fair, though.

Speaker 1 57:07

We got twins, so you deserve two episodes yeah, let's go, okay, sorry.

Speaker 3 57:12

Sorry, ladies like no one's single.

Speaker 1 57:14

We got twins.

Speaker 4 57:15

They deserve two episodes, I know um, real quick, sorry, and just to tie up everything, content creation is the way and I promise you everyone, if you have a passion, yeah, there you're creating an excuse. If you think, what you're passionate about you can't make money on yeah from a content create creation perspective.

Speaker 4 57:33

With that being said, and I'm sorry, I'm super passionate about this yeah, yes I'm like trying to motivate and inspire everyone that I know yeah to do and I know most people won't. Most of my friends I pitch. I'm like yo start a YouTube, do this. Most people won't I get it, but those that do. I promise you, if you stick with it like you will end up creating a life that you love, with freedom, more money than you ever could imagine. But, with that being said, I am free, live q a's, love it, where I just I'll answer your questions.

Speaker 4 58:05

I I thought I would um, so I, I talk, I, I I post about it on my instagram, okay, and then I have a discord, which I will answer questions as well, but then I it's literally like yo, what, here's the google link, like join, if you want to join, we're going to be. And because of like, how passionate I am and I just want to give back, it's like I've created this and it's like what's the point if I can't then share it and impact others? Yeah and so, anyway, yeah, it is, that's that's my big, big mission is, you know, youtube views. Creating a platform is amazing, but, like, what's the point if you're not using that platform to have a positive impact? Like, what's the point if you're not using that platform to have a positive impact? What's the point? If you're not making someone else's life better, then you're wasting your time.

Speaker 3 58:48

Will Smith, will Smith, I'm so inspired.

Speaker 2 58:52

You're like the podcast, let's go do YouTube. I'm gonna go home. You guys? Literally the fact that you guys are getting the content via video and you guys are doing it all.